1 Age 18 to 25 years old 2 Gender Male 3 Ethnic background White British Chinese Asian or Asian British Black or Black

British - African 4 In what particular region of the United Kingdom do you reside? England Wales Northern Ireland Scotland Female Over 26 years old

5 What year are you studying? First year of Bachelor degree Second year of Bachelor degree Final year of Bachelor degree Master degree PhD degree 6 How much is your weekly income? (Average in past 6 months) 50 or lower 101 to 150 More than 200 7 How long is your duration of part-time job per week? (Average in past 6 months) No part-time job 11 to 20 hours Less than 10 hours More than 20 hours 51 to 100 151 to 200

8 Where do you frequently access to the internet? (Please select which is appropriate) Home University campus Office Internet CafOther

9 How many hours per week do you spend online exclude reading e-mail? (Average in past 6 months) More than 20 hours 11 to 15 hours 1 to 5 hours 16 to 20 hours 6 to 10 hours Less than 1 hour

10 How long have you been using internet services? More than 10 years 4 to 6 years Less than 1 year 11 What type of internet connection do you use at home? Cable Modem ADSL/DSL Fibre Optic Dial-up Other Not sure I dont have internet access at home 12 How important is it that you access shopping websites? Extremely important Fairly important Neither Slightly not important Not important at all 13 What you normally use the internet for? 6 to 10 years 1 to 4 years

14 Have you ever visited any online shopping website? Yes No

15 Do you think it is important for the high street retailers to nowadays have an online shopping facility? Yes I dont really care 16 If the product has the same price both in shops and on the internet, where do you prefer to buy it? High Street retailer Internet I dont really care 17 Do you trust online shopping? Yes No No

18 Have you ever purchased anything through online or use of online banking service? Yes No

If your answer is 'No', please jump to question 24. 19 Could you tell us how often you buy products through online on average? Once a week or more often Once every 2-3 weeks Once a month Once every 2-3 months (4-6 times a year) Once every 4-6 months (2-3 times a year) Once every 6 12 months (Once a year) Less than once a year 20 How much on average have you spent on online shopping in past 6 months per order? 1 to 20 51 to 100 More than 200 21 What the following service will you use to settle the payment for online shopping? Credit/ Debit card Paypal 22 What kind of stuff will you buy online? Bank Transfer 21 to 50 101 to 200

23 Why do you purchase goods online? (Please provide 3 most important reasons)

24 What are the reasons you do not purchase products or services through the internet? (Please provide 3 most important reasons)

Strongly Agree 25 26 27 28 29 30 31 32 33 34 Is Transaction security the Factors Influencing Online Shopping Decision? Is Personal privacy and security the Factors Influencing Online Shopping Decision? Is Product price and quality the Factors Influencing Online Shopping Decision? Is After sales service the Factors Influencing Online Shopping Decision? Is Convenience and save time the Factors Influencing Online Shopping Decision? Is All time shopping accessibility the Factors Influencing Online Shopping Decision? Is Promotion and advertisement the Factors Influencing Online Shopping Decision? Is Shorter delivery period the Factors Influencing Online Shopping Decision? Is Ease of product price and quality comparison the Factors Influencing Online Shopping Decision? Is Variety of globally product the Factors Influencing Online Shopping Decision?

Slightly Agree

Neither

Slightly Disagree

Strongly Disagree

35 36

Is Customers review availability the Factors Influencing Online Shopping Decision? Is Website provide sufficient product information and explanation the Factors Influencing Online Shopping Decision?

37 Feel free to give any other comments: