RESUME

Ronald Raajesh. P
B11, Casa Grande,
Ellaiamman Koil Street,
Adyar, Chennai – 20
Phone : 0 9884667300
Email : rrptvs@yahoo.com

PROFESSIONAL SYNOPSIS

• Career objective: To become a reputed business development manager in an esteemed organization.

• Description of Self: Result oriented professional with 6 years of experience in Finance, Sales and
Channel Management.
• Current job: Presently working with ICICI Bank Ltd as Area Sales Manager – TN, Medical
Equipment Loans.
• Current Role: Strategizing and developing business plan for disbursing loans to Healthcare industry
in Tamilnadu for purchase of Medical Equipments through a team of Sales Managers and widespread
channel.
• Previous Experience: Territory Manager, TVS Motor Company Ltd, Vizag – 3 yrs; CADD Engineer,
CADD Centre Training Services, Chennai – 1 yr
• Qualifications: PGDBM (Systems and Marketing) – Gold Medalist; BE (Mechanical Engineering); HNC
from NIIT

ORGANIZATIONAL EXPERIENCE

As Area Sales Manager – TN, ME Loans, ICICI Bank Ltd (till date from June’06):
• Handling Loans Disbursement to Healthcare industry in Tamilnadu for purchase of Medical Equipments.

Key Responsibilities:
• Achieve Profitability from the ME Loans Portfolio in TN by achieving higher IRR and PF.
• Manage a team of 4 Sales Managers to achieve total Disbursement Plan.
• Manage Key customer relationships
• Manage a Channel of DMA, DDSA and DST in TN.
• Screening and analyzing Financial Statements to evaluate customer funding.
• Ensure training to team and channel on Policy.
• Increase revenue by cross selling other products like FD, MF, LI to existing customers.

Achievements:
• Awarded in January 07, ‘Super Star Performer Award’ for achieving highest volumes.
• Organized an conducted ‘Chesilab 2007’, an event conducted by a bank for the first time in Healthcare
industry and generated high business volumes.
• Achieved 100% growth in Volumes over previous FY.
• Achieved highest IRR of 14.12% pan India
• Increased Channel strength from 2 DMAs to 6 DMAs, 2 DDSA to 26 DDSAs and 6 DSTs to 12 DSTs and
ensured productivity from all channels.
• Brought in new Key relationships like MGMC, PHF, East Coast Hospital, Cuddalore Neuro Centre, Ganga
Hospital, etc.
• Streamlined complete payout process to channel.

As Territory Manager, TVS Motor Company Ltd (June’03 - June’06):

• Handled Sales, Service, Parts Sales, CRM implementation in Vizag Territory (Apr03-Jun06), in
Vijaywada Territory (Jun03-Mar05)
Key Responsibilities:
• Achieve Sales Plan for Vehicle Sales, Service inflow and Spares Collection.
• Business Development and Brand Building through customer programs and activities.
• CRM implementation and Standardization.
• Channel Management and Logistics.

Achievements:
• Awarded Zonal Achievement Award for Deploying new concept of Micro Marketing for Improving sales
by 170%.
• Increased Sales Volume from 685 vehicles per month to 1020 vehicles per month.
• Improved Market Share from 7% to 11%.
• Achieved Sales Plan consistently.
• Implemented DMS, Spares Standardization in Dealerships.
• Established 3 landmark dealerships and 2 completely standardized Sub Dealerships in Coastal Andhra.
• Launched TVS Star DLX and City, TVS Centra, Victor GLX, Fiero FX with mega launch programs like
Star Nite Programs, Press Meets, PGM Meets, Customer Meets and Family Melas.
• Initiated Nationalized Bank tie-up for Institutional Sales and retailed total of 1350 vehicles.
• Participated in annual dealer convention at Singapore.
• Attended numerous Training Programs to enhance Sales, Technical & Soft Skills.

As CADD Engineer, CADD Centre, Chennai (June’00 – April’01):

• Commenced professional career with CADD Centre Training Services, Chennai. Involved in Training
professionals including corporates like L&T, Rane, Fitchner.

Achievements:
• Awarded ‘Instructional Excellence Award’ within 6 months.
• Awarded Cash prize in the ‘Privilege Coupon Scheme’ for selling Software Courses to 23 Clients in a
single month.
• Have obtained a successful rate of 98% conversion in the Marketing Presentations made to clients.

STRENGTHS

• Strong financial knowledge with capabilities to analyse financial statements and comprehensive
business models to determine and project business viabilities of any organization.
• Assertive Communicator with relationship management, analytical & organizational abilities; High level
of presentation skills; Result oriented.
• Expertise in analyzing the internal, external trends and strategize for augmented sales & revenue.
• Experience in using neo morern techniques like GIS, Micro Marketing, Marketing Engineering for
ensuring higher market share and faster business development.
• Experience in Channel Management, Product Promotions, New Product Launches, Brand Promotion,
Institutional Sales, Project Management.
• Expertise in negotiating orders for enhanced business performance.
• Expertise in addressing customer complaints and handling service problems.

IT SKILLS

Courses Done : Completed HNC in NIIT

Operating Systems : Windows 3.x to XP, UNIX
Prog Languages : C, C++, VC++, VLISP, SQL
Application Packages : Oracle 8i, AutoCAD 2000i, ADT, Flash, Arc View 3.1, MS Office, Win QSB, ArcInfo
Analytical Skills : Marketing Engineering, Cash Flow Analysis, GIS

PROJECTS DONE
 • GIS – Tool for Simplifying the Collection Management System in Banks and Financial
Service Organizations:
o Award winning paper on using Geographic Information Systems for facilitating the Collection
Management System in Banks and Financial services with various modules for gathering the
location specific data of all defaulters of various types of loan and repayments, finalizing the
shortest possible route ti cover all defaulters, finalizing strategic collection points for collection
of dues.
• Micro Marketing:
o Using Micro strategy and marketing engineering in marketing to develop micro marketing
techniques for higher sales productivity and increased market share. Sepreate modules for
data collection, data analysis, decision tools for deciding strategy areas for different types of
promotion methods for higher sales at the lowest cost.
• Marketing Engineering for Cross Selling Financial Products:
o Marketing Engineering Software for analyzing customer data and screening customers to
target at specific segments to be approached for cross selling different financial products to
our existing customer base in banks. To use the result for automatic reiteration and further
segmentation.
• Cutomer Perception of Call Taxis in Chennai:
o Marketing research software using VBA in Excel for collecting and analyzing the perception of
Chennai customers on Call Taxis.

EDUCATION

2003 PGDBM(Systems and Marketing) from Loyola Institute of Business Administration, Chennai
with a First Class. Awarded with Gold Medal and Tejas Brainware Award for excellence in
Systems and Marketing Stream.
2000 B.E.(Mechanical) from Bharathidasan University with a First Class.
1999 HNC from NIIT, Trichy.
1996 Schooling completed at TNPL Matric and Hr Sec School with 82%

Co-curricular Skills:
• Won Prizes in elocutions, extempore, poem writing , dance, drama in School, Graduation and Post
Graduation
• Organizer of programs and events in School, Graduation and Post Graduation
• Was Rotoract President and College Secretary in Graduation

Extra-curricular Skills:
• University player in Ball Badminton and Badminton
• Was college cricket player

LANGUAGES KNOWN

Speaking : English, Tamil, Telugu, Hindi

Writing/ Reading : English, Tamil, Hindi

REMUNERATION

Current CTC :
Notice Period : 3 months

I, hereby, assure that the aforesaid information is true to the best of my knowledge.

Place :
Date :
(RONALD RAAJESH. P)