MBA Semester 3 MK0012 Retail Marketing (4 credits) (Book ID: B1222) ASSIGNMENT- Set 1 Marks 60

Note: Each Question carries 10 marks. Answer all the questions. 1. List the different stages involved in retail environment analysis. 2. Briefly explain GAP model of service quality

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3. Discuss are the various types of retail store locations. What are their pros and cons? 4. List the factors influence retail store image. Discuss the elements of an interior store design 5. Write short note on visual merchandising. 6 Briefly discuss the strategic retail planning process in.

MBA - Semester 3 MK0012 Retail Marketing (4 credits) (Book ID: B1222) ASSIGNMENT- Set 2

Marks 60 Note: Each Question carries 10 marks 1. What is positioning? Discuss various positioning approaches 2. Write a short note on- psychographic segmentation. 3. Briefly describe the criteria for effective segmentation.

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4. How and when can demographic and benefit segmentation be used to maximum efficiency? 5. Briefly discuss the channel strategies adopted by the retailers. 6. Differentiate between relationship marketing and transactional marketing 7. Discuss the components of CRM