INTERNATIONAL QUESTION BANK SHORT NOTES a) ASEAN b) E marketing c) Letter of credit d) WTO e) Shipping bill f) Role of packaging in export

promotion g) Letter of credit h) Open account

Q2) Answer the following (a) (b) (c) (d) (e) (f) (g) (h) (i) Briefly discuss the challenges in international marketing in view of the current economical and political crisis in the world. Is foreign exchange regulation a non tariff barrier? How tariff barriers are different from non tariff barriers? Explain the various steps involved in the process of international market selection. Explain the steps involved in export procedure. Describe important methods of pricing in international marketing. Explain the main driving and restraining forces for a firm entering international market What are the methods of payment used in international trade? What are trade barriers? How do they affect international trade? Explain the steps involved in import procedure.

(j)

What are the different product and pricing decisions followed as a part of international marketing strategy?

MARKETING FINANCE

SHORT NOTES i) Receivables management j) Sales forecasting k) Investment analysis l) Cash book m) Profitability analysis n) Negative working capital o) Ledger

Q2) Answer the following

(k)

Bring out the areas of interdependence and independence between marketing and finance Explain the importance of working capital. Explain the need and implications of MIS with its impact on management. What are the significance and methodology of marketing audit? Explain the importance and Steps in the process of MCS. What is meant by marketing budget and mention various parameters of framing marketing budget. What is the importance of cost analysis in marketing decisions? Explain the different types of marketing costs. What is the role of computer in MIS and mention few myths related to MIS. Briefly explain capital expenditure budgeting. .

(l) (m)

(n)
(o) (p)

(q) (r)
(s) (t)

MARKETING RESEARCH p) Syndicated sources of data q) CRM in marketing research process r) Ethics in marketing research

s) Cluster analysis t) Sampling methods u) Factor analysis

Answer the following

(a)

Explain the various types of marketing research firms and give one example of a research firm with the name of the client. What is research design and explain the types of research designs with examples. Explain the various types of qualitative research methods. What are the objectives of research report and explain any one method of presenting the report.

(b)

(c) (d)

(u)

What are survey research methods and explain various types of survey research methods Write a short note on data analysis and interpretation.

(v)

SALES MANAGEMENT AND PROMOTION v) Order getters w) Skills of sales managers x) Sales budget planning y) Functional cost centers z) CRM in personal selling process aa) Order takers bb) Types of sales managers
cc) Sales organization structure

(a) (b) (c)

What are the ethical responsibilities of sales managers? Explain the traditional and emerging methods of training. What is the process of recruitment of salespeople? Briefly explain the various performance appraisal techniques. Explain the sales management process. Bring out the differences between sales forecasting and sales budgeting.

(d)
(e)

(f)

(w)
(x)

What are the sources of salespeople for recruitment? Explain the selection process of salespeople. What are the key purpose and benefits of sales budgets?

(g)