WENDIE OWEN

PUB L I C R E L A T I O N S / M E D I A R E L A T I O N S C O N S U L T A N T
http://linkedin.com/in/wendieowen Brooklyn, NY11229 (347)-492-3216 owenpr@mindspring.com

AREAS OF EXPERTISE
Media Relations/Placement Special Events New Product Introduction Issues Management Press Releases Presentations Social Media Press Conferences Magazine Articles Public Affairs/Government Relations Pitch Letters Briefing Books Media Tours Reports/White Papers Speech Writing Crisis Intervention Press Kits Brochures

SUMMARY OF EXPERIENCE
20+ years of successful public relations experience in both the public and private sectors. Client categories include: healthcare pharmaceuticals medical devices financial services corporate business start-ups product launches book publicity magazine publicity B to B B to C environment energy/alternative energy biotechnology/genomics entertainment diet/nutrition consumer electronics beauty fashion fitness equipment food/packaged goods agribusiness consumer products retail lifestyle government relations e-commerce non-profit food and beverage insurance industrial/manufacturing associations real estate hospitality Fortune 500 Companies Outstanding media placement record including virtually all conventional U.S. broadcast and print outlets and many major Internet website, blog and social networks outlets. Have growing experience with Social Media including Twitter, Facebook, LinkedIn, You Tube, PartnerUp, Plaxo and more. Experience designing and implementing complete public relations programs that achieve the clients business objectives. Strong research and writing skills, with ability to meet deadlines, conform to legislative, regulatory, and/or style book guidelines as needed, and stay on budget. Research/writing includes pitch letters, press releases, media alerts, backgrounders, magazine articles, briefing books, talking points, speeches, media kits, by-lined articles, Op-Ed pieces, white papers, reports, brochures, ghostwritten articles, and more.

CAREER PATH
Public Relations Consultant Hiatus Public Relations Consultant Advisor on Communications Policy President Freelance Researcher/Writer Self-Employed Full-Time Elder Care for my Mother Self-Employed U.S. Department of Energy Owen Public Relations, Inc. Self-Employed 2004-Present 2001-2003 1979-2001 1978-1979 1974-1978 1968-1973

SELECTED PROJECTS
BLASS COMMUNICATIONS: In 2009, successfully undertook an assignment to ghostwrite an article for a major trade publication on the benefits of using an IdaTech PEM fuel cell system as a backup to the grid in the telecommunications Industry J. SIMMS AGENCY: In 2008, achieved significant media coverage for the introduction of a new computer widget named Cherple; Was hired again in 2009 to handle media relations for Cherple as follow-up to introduction of this unique computer/cell phone app

HEALTHFLASH MARKETING COMMUNICATIONS: In 2007, successfully handled all New York City and national consumer media placement for SpineAssist, a new robotic medical device for use in spine surgery; In 2008, obtained significant media coverage for the 2008 American Society of Breast Surgeons Annual Meeting and was hired again to handle the media placement for the 2009 American Association of Breast Surgeons Annual Meeting; also was given the assignment in 2009 to handle national media placement for a new innovative cancer treatment device called Mobetron; In 2010, I was hired again to handle media placement for the 2010 American Association of Breast Surgeons Annual Meeting. WESTSIDE PUBLIC RELATIONS: In 2006, developed and scheduled a marketing-driven speakers itinerary for MedSynergies, a company in the medical group management services industry CREATIVE MARKETING PLUS: Have worked for this agency numerous times from 2006 to through 2010; Wrote pitch letters, press releases, backgrounders, compiled media lists, etc. In 2007, successfully achieved numerous placements in all forms of media for the mens lifestyle magazine, RAZOR; Also achieved significant print, broadcast and web placements for a number of fashion accounts including the Burlington Coat Factory, the Antiques Roadshow Jewelry Collection, OBBI/CuddleDuds and the Leather Apparel Association; In 2009, I also successfully handled media relations/media placement for the leading mens fitness magazine MUSCLE & FITNESS. In 2010, I obtained major trade and consumer print media as well as online media coverage for the introduction of the new diet/weight-loss supplement, LICHI. CARRY ON COMMUNICATION: Have worked for Carry On Communications numerous times from 2005 to 2007; Wrote pitch letters, press releases, backgrounders, compiled media lists and more; Helped book media tours and deskside briefings; Achieved significant placements in print, broadcast and digital media both nationally and in selected target markets for a significant number of media relations/media placement assignments for Carry On client Pharmavite, each of which focused on one or more products from Pharmavite, manufacturers of Nature Made dietary supplements and Natures Resource herbal supplements; Also wrote media outreach materials and successfully achieved numerous media placements for other Carry On clients including the International House of Pancakes (IHOP), JDate, GoLive MystiKats interactive fashion dolls, Bracket Jacketz orthodontic enhancements, Sword Hair Restoration, Twinject epinephrine auto-injectors and more THE IDEA NETWORK: In 2007, successfully handled all radio/TV/cable media placement in Austin, TX, for ADHD expert Dr. Byron Kocen JERICHO COMMUNICATIONS: In 2004, obtained excellent print and broadcast (radio/TV/cable) media coverage both nationally and in selected target markets for the Progressive group of insurance companies. Also generated print coverage for the newly-formed DiMassimo Carr Brand Advertising company GCI GROUP: In 1996, expanded public awareness of Tyco International by writing corporate press kit for the company as well as media training questions, speeches and a by-lined magazine article on corporate governance for Tycos then CEO Dennis Kozlowski; Also assisted in setting up on-site education programs for Tyco employees JERRY PARROTT AND ASSOCIATES: In 1997, implemented a media campaign for Human Genome Sciences, a leader in biotechnology research, which introduced the companys cooperative ventures with a number of major drug companies in the U.S., Great Britain and France; Obtained excellent media coverage in trade publications and the mainstream business media in the U.S., Great Britain and France MAREK & COMPANY: In 2008, handled media relations/media placements for Halloween Eye Safety project, created by client CompBenefits, a leader in the vision and dental insurance industry, who was joined by the American Optometric Association and the organization Prevent Blindness America. The project disseminated information on how to protect your childs eyes during Halloween festivities, a prime time for eye injury DEVENEY COMMUNICATIONS: In 2007, made a significant contribution to the national introduction of the Steris Space Decontamination system by obtaining extensive national media coverage for it. The Steris Space Decontamination system is designed to be used for decontamination of any enclosed space such as operating rooms, hotel rooms, ambulances, etc. The Steris system is the first, and, thus far, the only space decontamination system to receive the EPA label certifying that the Steris Space Decontamination system is approved for both chemical and biological contaminants EDELMAN PUBLIC RELATIONS: In 1997, for Warner Lambert, developed PowerPoint presentation and talking points for nurse practitioners recruited to visit elementary schools across the country to educate parents about the problem, prevention and solutions for head lice; Also created 800-number script

which included general information about head lice and the use of the Warner Lambert product Nix to alleviate the problem THE HOYT ORGANIZATION: In 2008, obtained local and national trade and consumer print media coverage of the Los Angeles-based mixed-use, transit-oriented real estate development named Solair LEVLANE ADVERTISING|PR|INTERACTIVE: In 2007, obtained significant national media placement (print and broadcast) for Jeff Petty, CEO of client Wesley Enhanced Living, a CCRC (Continuing Care Retirement Community) so that Mr. Petty could share with the public his innovative plan to re-invent aging and aging services for todays seniors. Was also hired to sucessfully help publicize the greening of the Philadelphia Eagles facilities and activities. COMED COMMUNICATIONS: In 1996, wrote press kit, articles for professional (non-peer review), trade and special interest consumer publications, and obtained additional print media coverage to make medical professionals aware of the newly-invented, innovative medical device from Arrow International, Inc., called the ARROWgard Blue antiseptic-impregnated central venous catheter, that has been shown to significantly reduce nosocomial infections in critical care patients; Also wrote press kit and obtained trade media placements for introduction of Bristol-Myers Squibbs new generic division Apothecon BUCHANAN PUBLIC RELATIONS: In 2007, wrote Op-Ed piece for client by-line on the beneficial activities of Big Pharma, aimed for placement in The New York Times or the Wall Street Journal SHANDWICK PUBLIC RELATIONS: In 1996, designed and implemented public relations campaign for Walking Magazines special Americas Ten Most Walkable Cities issue; Campaign included a media tour for the magazines editor-in-chief to all ten cities and resulted in excellent media coverage nationally as well as in all 10 markets HOOVER INK: In 2006, undertook successful media relations/media placement effort for custom motorcycle manufacturer Wicked Choppers KDJ COMMUNICATIONS: In 2008, successfully introduced AIS Group, a financial management firm with expertise in commodities, through media placements in Barrons, Fortune, The Wall Street Journal, CNBCs Power Lunch, Investors Business Daily, The Financial Times and more Appointed by the Carter Administration in 1978 to serve as Advisor on Communications Policy to U.S. Secretary of Energy James Schlesinger, with input on all of the Departments energy awareness and information outreach activities. Among my accomplishments, I independently and successfully contacted the Film and Television Producers Associations and got them to write energy-saving/energyawareness messages into their scripts. This was particularly successful with the daily Soap Operas. In 1997, developed a comprehensive corporate media kit for Elsag Bailey Process Automation N.V. (now known as ABB), a global corporation headquartered in the Netherlands, to serve as the documentation underlining the companys introduction to media in the U.S., where the company, though listed on the NYSE, was largely unknown; Undertook extensive media training for the companys CEO and arranged appropriate media interviews for him which resulted in coverage in major U.S. business media achieving recognition for the company in the U.S. business and financial communities Working with Ball Agricultural Systems, Inc., in 1984, conducted successful industry-oriented public affairs campaign aimed at expanding the market for client the Navajo Agricultural Products Industrys beef cattle through improvement of its reservation feedlot operation; Handled all Congressional and Department of the Interior liaison activities as well as all media relations activities From 1980 through 1982, successfully handled all aspects of business, trade and consumer public relations for The LaserVision Association, the international industry association for laser optical videodisc hardware and software technology; Also handled all trade and consumer media as well as assisted in manning the booths at the semi-annual Consumer Electronics Shows; Worked directly with the highest level executives of the member companies which included IBM, U.S. Pioneer, Pioneer of Japan, N.V. Philips, N.A. Philips, Magnavox, MCA/Universal, Twentieth Century Fox, Paramount and Columbia Pictures; Achieved vast amounts of media coverage for the Association and its products; Accomplished the Associations goal of introducing the American public to the concept and reality of non-linear interactive programming, which did not exist prior to the introduction of the Laser VideoDisc In 1976 through 1977, single-handedly set up author to be publisher, then implemented a major nationwide media tour for the author as well as other significant media coverage for the book, The CB Slanguage Language Dictionary which resulted in the book being #1 on the New York Times Bestseller List for 24 weeks Solely responsible for organizing the first Soap Opera Digest Awards presentation in 1981 and single-

handedly arranged for this first Awards presentation to be nationally-televised by Merv Griffin Productions at no cost to the magazine Developed a broad-based business-to-business public relations campaign for United Intelligence, Inc., a white collar crime investigating firm; This 1998 campaign involved the writing of brochures, marketing materials, pitch letters and press releases; Campaign resulted in significant print media coverage including a nationwide AP story and a front page story in the Wall Street Journal which resulted in a 400% increase in new business inquiries for the client In 2007, handled a successful information outreach project for independent investment advisor firm Investor Solutions, Inc., a highly-successful financial management firm with nearly one-half billion dollars under management In 1986, successfully undertook a comprehensive media relations program and created and implemented a fundraising event for the NYC-based child welfare organization, The Childrens Aid Society; Due to my efforts, the fundraising event, named The Childrens Walk-A-Thon for the Hungry at Home and Abroad, received a great deal of positive print and broadcast media coverage and also achieved its goal of having the participating children do all the work to raise a significant amount of money for the hungry Early in my career, I worked as a researcher at The New York Times, a reporter at Fortune, a researcher for such public figures as Norman Cousins and Dr. Joyce Brothers, and a researcher/writer/press contact for a number of New York State and national Democratic candidates political campaigns. I also provided author William Styron with excellent research for his screenplay based on the notorious Snyder Grey murder case of the 1920s and provided equally excellent research to producer Marc Merson for his film project about the life of Huddy Leadbelly Ledbetter.

EDUCATION
University of California at Los Angeles (UCLA) Major: Motion Picture Production Minor: Journalism