CURRICULUM VITAE

Prof.Poranki Kameswara Rao

Professor of Marketing Director Visawanadha Business School (VBS) Anandapuram, Visakhapatnam Andhra Pradesh, India. Mobile: +91-9573658128 Email: kamesh_p2001@yahoo.com kamesh_p2001@rediffmail.com Residential Address: S/o P.Bheemeswara Rao Flat No: 301, 3rd Floor, LAKSHMI LAKSHMINARASIMHA ARCADE, Ravinagar, Naiduthota, Visakhapatnam-530047 A.P, India Personal Particulars: DOB: 25 Aug 1964 Gender: Male; Marital Status: Married Nationality: Indian

EDUCATION PhD

MBA

B.Sc

NET

Business Management (Marketing of Financial Services) Andhra University, Visakhapatnam, Andhra Pradesh, India 2002 (08/04/2002) Marketing Management Andhra University, Visakhapatnam, Andhra Pradesh, India 1992 MPC Andhra University, Visakhapatnam, Andhra Pradesh, India 1988 Business Management Accredited by UGC 1996

APPOINTMENTS 2010--Present Professor at Viswanadha Business School (VBS) Anandapuram, Visakhapatnam Andhra Pradesh, India Director of Viswanadha Business School (VBS) Anandapuram, Visakhapatnam Andhra Pradesh, India Professor, Head and Dy.Director (Corporate Relations) Project Director for Research Centre for Consumerism, Department of Business Administration, KALASALINGAM UNIVERSITY from 18/04/2007 to 09/07/2010 at KrishnanKoil, MADURAI-626190, Tamil Nadu, India.
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2010--Present

2007--2010

2005--2007 2003--2005

Assistant Professor, VIT-Business School, VIT-University During 01/06/2005 to 18/04/2007 at Vellore, Tamil Nadu, India Coordinator equivalent to Principal & Faculty Member, MBA Department, ICFAI University, during 06/9/2003 to 31/05/2005 at Tirupathi, Andhra Pradesh, India Reader (Associate Professor), HOD of MBA Department GBR Degree College (PG Courses), during 31/3/2002 to 06/9/2003 at Anaparthi, Near Rajahmundry, Andhra Pradesh, India Sr. Lecturer, MBA Department, Samatha Degree & PG College, Visakhapatnam, Andhra Pradesh, India Lecturer, MBA Department, Rajiv Gandhi Institute of Management Studies, Kakinada, Andhra Pradesh, India Lecturer, MBA Department, Samatha Degree & PG College, Visakhapatnam, Andhra Pradesh, India

2002--2003

1999--2002 1997--1999 1995--1997

INDUSTRY EXPERIENCE 1994--1995 Business Development Manager, Shriram Investments Ltd Vijayawada, Andhra Pradesh, India 1992--1994 Sr.Sales Officer, Marketing Department, Hico Products Ltd Bangalore, Karnataka, India 1988--1989 Medical Representative, Marketing Department, J.B.Chemicals & Pharmaceuticals Ltd, Srikakulam, Andhra Pradesh, India

SUMMARY At present I am working as a Director of a Business School at Visawanadha Business School (VBS), Anandapuram, Visakhapatnam, Andhra Pradesh, India. I have an experience of 21 years of which 4 years in Industry and 17 years in Teaching of MBA. Also I am having good knowledge of affiliated colleges and their liaison with University officials. Therefore, I am the deserving and suitable candidate for the position like integrated campus Director/Dean of a BSchool/ Sr.Professor/Professor/Affiliated College/University.

RESEARCH PAPERS PUBLISHED IN JOURNALS 1. Dr.P.Kameswara Rao (2011), Brand Preferences of Customers in Indian Passenger Car Market published by JS INTERNATIONAL JOURNAL OF COMMERCE, bearing the ISSN: 2231-377X and VOLUME-1 ISSUE-2 AUGUST, 2011, Pp: 97-102 2. Dr.P.Kameswara Rao (2010), Analysis of Ethical Consumerism in Ethical Trade published by SNAMS Publishing House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN 9788190667197-Vol.I, NO.I, January-2010 Pp: 21-23, of Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist, Near Madurai, Tamil Nadu, India 3. Dr.P.Kameswara Rao (2010), Impact of Marketing on Consumers in todays Context published by SNAMS Publishing House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN 9788190667197-Vol.I, NO.I, January-2010 Pp: 208-209, of Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist, Near Madurai, Tamil Nadu, India 4. Dr.P.Kameswara Rao (2010), A Study on Service Quality in Cooperative Bank, Surandai, Tamil Nadu published by SNAMS Publishing House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN 9788190667197-Vol.I, NO.I, January-2010 Pp: 427, of Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist, Near Madurai, Tamil Nadu, India 5. Dr.P.Kameswara Rao (2010), Role of Corporate Social Responsibility in Consumer Protection published by SNAMS Publishing House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN 9788190667197Vol.I, NO.I, January-2010 Pp: 482-483, of Kalasalingam University, Krishnankoil626190, Virudhunagar Dist, Near Madurai, Tamil Nadu, India 6. Dr.P.Kameswara Rao (2009), Mr.Venugopal, Perceptual Factor in Quality of Work Life of Indian Employees published by PARADIGM A Research Journal of IMT bearing ISSN 0971-8907-Vol.XIII, NO.I, January-June 2009 Pp: 104-109, of IMT-Ghaziabad, Raj Nagar, Ghaziabad (U.P)-201002, India. 7. Dr.P.Kameswara Rao (2008), The Measurement of Job Satisfaction of Advisors-A Case Study of Reliance Life Insurance published by AIMS International, an International Edited Book on Modern and Ancient Management: Directions for Future Management Thought-Vol.VI, NO.VI, December 28-31, 2008 Pp: 383-386 of AIMS International, 11659 J ones Road, Pmb 207 Houston, TX 77070, USA 8. Dr.P.Kameswara Rao (2008), An Analysis of Advertising Appeal of Hyundai Motors, Chennai published by AIMS International, an International Edited Book on Modern
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and Ancient Management: Directions for Future Management Thought-Vol.VI, NO.VI, December 28-31, 2008 Pp: 468-471 of AIMS International, 11659 J ones Road, Pmb 207 Houston, TX 77070, USA 9. Dr.P.Kameswara Rao (2008), Customer Satisfaction-Online Trading published by SCMS JOURNAL OF INDIAN MANAGEMENT a Research Journal listed in Cabells directory bearing ISSN 0973-3167-Vol.V, NO.IV, December 2008 Pp: 53-63, of SCMSCochin, Aluva,683106, Kochi, Kerala, India.. 10. Dr.P.Kameswara Rao (2008), Perceptual Factors in QWL of Indian Employees published by SONA GLOBAL MANAGEMENT REVIEW A Research Journal listed in Ulrich International directory bearing ISSN 0973-9947-Vol.3 NO.1, November 2008 Pp: 66-73 of SONA SCHOOL OF MANAGEMENT, Salem-636005, Tami Nadu, India. 11. Dr.P.Kameswara Rao (2008), Dr.A.Chandra Mohan- Perceptual Factors in Quality of Work Life of Indian Employees published by MANAGEMENT AND LABOUR STUDIES a Quarterly Research Journal devoted to contemporary issues-Vol.33 NO.3, August 2008 Pp: 373-383. XLRI- Circuit House Area (East) Jamshedpur-831035, Jharkhand, India. 12. Dr.P.Kameswara Rao (2008), Dr.N.R.V.Prabhu- The Retail Investors Perception towards investment in the Liberalized era published by GYAN MANAGEMENT International bi-annual Research Journal-Vol.1 NO.2 July-December 2007 Pp: 68-86. Gian Jyoti Institute of Management & Technology, Phase-2, Mohali, Punjab, India 13. Dr.P.Kameswara Rao (2008), Dr.N.R.V.Prabhu- Motivational Level among MBA students for Entrepreneurship published by SAJOSPS RESEARCH JOURNAL Vol.8 NO.2 January-June 2008 which is an International Journal of Research, Jays Nest, M.G.Road, Adoor-691523 Kerala, India. 14. Dr.P.Kameswara Rao (2008), Dr.N.R.V.Prabhu "The Marvels of Job Satisfaction: A Case of HDFC" IES Anvesha- A Journal of IES Management College & Research Centre Vol.1. No.1 Janualry-June,2008 Pp:70-78 by IES MANAGEMENT COLLEGE & RESEARCH CENTRE, Indian education society's Management College & Research Centre, Vishwakarma, M.D.Lotlikar Vidya Sankul, OPP.Lilavathi Hospital, Bandra Reclamation, Bandra(W) MUMBAI-400050 15. Dr.P.Kameswara Rao (2008) Global Supply Chain Strategies and their impact on the Indian Market a Research Paper Published in TECNIA Journal of Management Studies, Vol:2: No:2, October-March 2008, 1-09pp. Published by TECNIA Institute of Advanced Studies, Rohini, Delhi, India.

16. Dr.P.Kameswara Rao (2008) New Supply Chain Dimensions of an Indian Company: A Case Study a Research Paper Published in SMART Journal of Business Management Studies, Vol4: No:1. January-June 2008, 37-41pp. Published by Bharathidasan University, Trichy, India 17. Dr.P.Kameswara Rao (2007) The True Marketing Strategies for Indian Higher Education a Research Paper Published in PCTE Journal of Business Management, Vol: 4: No: 2, July-December 2007, 20-32pp. Published by Punjab College of Technical Education, Ludhiana-142012 (Punjab), India. 18. Dr.P.Kameswara Rao (2007) Challenges of Supply Chain Management for the Indian Industries a Research Paper Published in Bi-annual Journal of Management and Information Technology, PRAGYAAN Vol5: issue 1. April 2007, 10-18pp. Published by Institute of Management Studies, Dehradun, India. 19. Dr.P.Kameswara Rao (2007) The Impact of RFID in Supply Chain Management a Research Paper Published in GITAM Journal of Management Vol.5; No: 3, July-Sept 2007 148-163pp. Published by College of Management Studies, GITAM, Visakhapatnam, Andhra Pradesh, India 20. Dr.P.Kameswara Rao (2007) Strategic Knowledge Measurement a Research Paper Published in SCMS International Journal of Indian Management, Cochin Vol. IV, Number-II, April-June 2007 Page No: 05-17. Published by SCMS Cochin, Kerala, India. 21. Dr.P.Kameswara Rao (2007) Supply Chains and Channel Conflicts-Lessons to Indian Companies a Paper Published in Punjab Journal of Business Studies, Vol.2, No:2, October-March 2007 Page No:143-152. Published by Mata Gujri College, Fatehgarh Sahib (Punjab), India. 22. Dr.P.Kameswara Rao (2007) Emerging Trends in Retailing in India a Paper Published in M-Infiniti Management Journal, refereed Journal (International) Vol.1.No.2 March 2007. Published by SAI RAM ENGINEERING COLLEGE, Chennai, India. 23. Dr.P.Kameswara Rao (2006) HRs Strategic Role in Building social Capital a Paper published in a M-Infiniti Management Journal, refereed Journal (International) Vol.1.No.1 April-September 2006. Published by SAI RAM ENGINEERING COLLEGE, Chennai, India. 24. Dr.P.Kameswara Rao (2006) Designing Supply Chain in E-Business Scenario VISION Journal of Management in VOL-1, 47-52pp 2006. Published by School of Management Sciences Bengal Engineering and Science University, Shibpur, Howrah-711103, India.

25. Dr.P.Kameswara Rao (2006) Attributes of Logistics Growth in India VISION Journal of Management in 27-33pp-2006. Published by School of Management Sciences Bengal Engineering and Science University, Shibpur, Howrah-711103, India. 26. Dr.P.Kameswara Rao (2006) The Role of Logistics in Rural Marketing The Economic Challenger October-December2006, Issue-33, 51-54pp. Published by The Economic Challenger, Ajmer, Rajastan, India. 27. Dr.P.Kameswara Rao (2006) Strategic importance of Logistics and Supply Chain Management a paper published in AJBMR- Vol. 1 No. 2. October 2006 issue. Published by ACRM Journal of Business and Management Acharya Institute of Management & Sciences, AIMS, I stage, I Cross, Peenya, Bangalore-58. 28. Dr.P.Kameswara Rao (2005) What they dont teach in B-Schools a paper published in the Journal on Management of NDIM. Published in a bi-annual referred journal of New Delhi Institute of Management, New Delhi (Jan-June,2005) 29. Dr.P.Kameswara Rao (2004) Research Abstract of my PhD published in the GITAM Journal of Management. Published by GITAM Visakhapatnam, India. LIST OF PUBLICATIONS SUBMITTED AND WAITING 1. Dr.P.Kameswara Rao (2008), Dr.N.Rajasekar - The Determinants of Customer Satisfaction on Software Products in Microgenesis, Chennai to be published by GNA Journal of management of GNA Institute of Management &Technology- Affiliated to PTU, Recognized by AICTE, Ministry of HRD, Govt of India GT Road Mehtan, Phagwara-144 001 2. Dr.P.Kameswara Rao (2008), Dr.N.R.V.Prabhu & Dr.N.Rajasekar - Personality Characteristics of Women Entrepreneurs-A case study to be published by GYAN MANAGEMENT International bi-annual Research Journal-Vol.1 NO.3. Gian Jyoti Institute of Management & Technology, Phase-2, Mohali, Punjab, India 3. Dr.P.Kameswara Rao (2008) - Changing Paradigm towards Susceptible Targets in Global marketing warfare to be published by Bhavishya Journal of Future Business School, Calcutta. 4. Dr.P.Kameswara Rao (2008) & Dr.N.R.V.Prabhu- The Level of customer satisfaction towards online trading: A case Study ICFAIAN Journal of Management Research, The ICFAI University Press, 6-3-35411, Stellar Sphinx, Road No:1, Banjara Hills, Panjagutta, Hyderabad-500 082.

5. Dr.P.Kameswara Rao (2007)- The Emerging trends in Small Business Firms through Profitable Customer Segmentation in Tamil Nadu to be published by FORE School of Management, Delhi 6. Dr.P.Kameswara Rao (2007)- Emerging Technologies for Logistics & Supply Chain Management to be published by AIMS Journal of Business and Management Research (AJBMR) Acharya Institute of Management & Sciences Bangalore 7. Dr.P.Kameswara Rao (2007)- Customer Orientation through better HRM Practices in a Service-based Organization to be published by Economic Challenger, Ajmer 8. Dr.P.Kameswara Rao (2008), Dr.M.Jayakumaran-The Utility of Entrepreneurial Growth Strategy in Small Businesses to be published by GITAM Journal of Management, College of Management Studies, GITAM-University, Visakhapatnam, Andhra Pradesh, India 9. Dr.P.Kameswara Rao (2008), Dr.N.R.V.Prabhu- & P.Subba Lakshmi, Research Potential for Social Entrepreneurship in India to be published by Prof. Panch Ramalingam Editor, JIAAP, 17, 14th Street, Krishna Nagar, Puducherry-8, India. 10. Dr.P.Kameswara Rao (2008), Dr.N.R.V.Prabhu- The Impact of Personality Characteristics on the prospects of Women Entrepreneurs in Food Processing to be published by Prof. Panch Ramalingam Editor, JIAAP, 17, 14th Street, Krishna Nagar, Puducherry-8, India TEXT BOOKS PUBLISHED 1. A text Book on International Marketing Research published in the year 2011 by Excel Books Publishers, New Delhi, India 2. A text book on Managerial Behaviour and Effectiveness published in the year 2010 by Excel Books, New Delhi. 3. A Text Book on HRD published in the year 2007 by TRIAD Publishers, Chennai, India 4. A text Book on IHRM to be published in the year 2011 by Himalaya Publishers, New Delhi, India (Agreement Papers Signed)

RESEARCH PAPERS PRESENTED & PUBLISHED IN SOUVENIRS 1. Dr.P.Kameswara Rao (2010), Analysis of Ethical Consumerism in Ethical Trade a paper presented at an International Conference on Consumer Protection and Globalization on January,2010 at Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist, Near Madurai, Tamil Nadu, India.
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2. Dr.P.Kameswara Rao (2010), Impact of Marketing on Consumers in todays Context a paper presented at an International Conference on Consumer Protection and Globalization on January,2010 at Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist, Near Madurai, Tamil Nadu, India. 3. Dr.P.Kameswara Rao (2010), A Study on Service Quality in Cooperative Bank, Surandai, Tamil Nadu a paper presented at an International Conference on Consumer Protection and Globalization on January,2010 at Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist, Near Madurai, Tamil Nadu, India. 4. Dr.P.Kameswara Rao (2010), Role of Corporate Social Responsibility in Consumer Protection a paper presented at an International Conference on Consumer Protection and Globalization on January,2010 at Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist, Near Madurai, Tamil Nadu, India. 5. Dr.P.Kameswara Rao (2009) Worlds Financial Crisis and the Solutions by Future Business Managers a paper presented at an International Conference on Seventh AIMS International Conference on Management (AIMS-7) organized by AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009. 6. Dr.P.Kameswara Rao (2009) Global Economic Crisis and Lessons for the students of Business Administration a paper presented at an International Conference on Seventh AIMS International Conference on Management (AIMS-7) organized by AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009. 7. Dr.P.Kameswara Rao (2009) Global Dimensions of Human Resource and its Impact a paper presented at an International Conference on Seventh AIMS International Conference on Management (AIMS-7) organized by AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009. 8. Dr.P.Kameswara Rao (2009) Corporate Social Responsibility and Global Economic Crisis a paper presented at an International Conference on Seventh AIMS International Conference on Management (AIMS-7) organized by AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009. 9. Dr.P.Kameswara Rao (2009) Role of Ethics and Social Responsibility in Consumer Marketing a paper presented at a National Conference on Emerging Strategies and Practices in Management to Address Global Economic Crisis organized by the S.Veerasamy Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India on 23rd October 2009.

10. Dr.P.Kameswara Rao (2009) Role of Marketing in the Banking Sectors a paper presented at a National Conference on Emerging Strategies and Practices in Management to Address Global Economic Crisis organized by the S.Veerasamy Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India on 23rd October 2009. 11. Dr.P.Kameswara Rao (2008) THE DEVELOPING COUNTRIES' PRIORITIES FOR NEGOTIATIONS AT THE WTO a paper presented at a International Seminar on WTO Research organized by the Indian Institute of Management Kozhikode I.I.M Campus, Calicut - 673 570 Kerala INDIA India on 26-27th December 2008. 12. Dr.P.Kameswara Rao (2008) SOUTH ASIAN REGIONAL TRADE AGREEMENTS A SPECIAL FOCUS ON INDIA a paper presented at a International Seminar on WTO Research organized by the Indian Institute of Management Kozhikode, I.I.M Campus, Calicut - 673 570 Kerala INDIA India on 2627th December 2008. 13. Dr.P.Kameswara Rao (2008) The Analysis of advertising appeal of Hyundai motors, Chennai a Research Paper presented at a Sixth International Seminar on Modern and Ancient management organized by the AIMS INTERNATIONAL & IBA, New Delhi, India on 28-31th December 2008. 14. Dr.P.Kameswara Rao (2008) The Measurement of Job Satisfaction of Advisors-A Case study of Reliance Life Insurance a Research Paper presented at a Sixth International Seminar on Modern and Ancient management organized by the AIMS INTERNATIONAL & IBA, New Delhi, India on 28-31th December 2008. 15. Dr.P.Kameswara Rao (2008) The Latest Trends in Organized Retailing in India a paper presented at a National Level Seminar on Emerging Trends in Retail Management organized by the Faculty of Management, HR & Commerce, Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya, SCSVMV University, Enathu, Kanchipuram-631561, Tamil Nadu, India on 26-27th July 2008. 16. Dr.P.Kameswara Rao (2008) The Latest Trends in Organized Retailing in India a paper presented at a National Level Seminar on Emerging Trends in Retail Management organized by the Faculty of Management, HR & Commerce, Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya, SCSVMV University, Enathu, Kanchipuram-631561, Tamil Nadu, India on 26-27th July 2008. 17. Dr.P.Kameswara Rao (2008) A comparative study between large organized food and grocery retailers in India a paper presented at a National Level Seminar on Emerging Trends in Retail Management organized by the Faculty of Management, HR &
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Commerce, Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya, SCSVMV University, Enathu, Kanchipuram-631561, Tamil Nadu, India on 26-27th July 2008. 18. Dr.P.Kameswara Rao (2008) Business Ethics and Corporate Social Responsibility in India a paper presented at a UGC Sponsored National Level Conference on Business Ethics and Corporate Governance and Social Responsibility organized by the Department of Management Studies, School of Management, Pondicherry University, Puducherry-605 014, Tamil Nadu, India on 12-13th April 16, 2008. 19. Dr.P.Kameswara Rao (2008) Approaches towards Corporate Social Responsibility in India a paper presented at a UGC Sponsored National Level Conference on Business Ethics and Corporate Governance and Social Responsibility organized by the Department of Management Studies, School of Management, Pondicherry University, PUducherry-605 014, Tamil Nadu, India on 12-13th April 16, 2008. 20. Dr.P.Kameswara Rao (2008) Benefits of Social Marketing through Corporate Social Responsibility a paper presented at a UGC Sponsored National Level Conference on Business Ethics and Corporate Governance and Social Responsibility organized by the Department of Management Studies, School of Management, Pondicherry University, PUducherry-605 014, Tamil Nadu, India on 12-13th April 16, 2008. 21. Dr.P.Kameswara Rao (2008) Emerging Service Dimensions of Heath Tourism in India a paper presented at a National Level Conference on Changing role of Service SectorA Global Perspective(NCOSS-08) organized by the Department of Management Studies, Kalasalingam University, Krishnankoil-626190, Virudhunagar District, Tamil Nadu, India on 7-8th March.2008. 22. Dr.P.Kameswara Rao (2008) Improvement of Service Quality through Branch Optimization a paper presented at a National Level Conference on Changing role of Service Sector-A Global Perspective(NCOSS-08) organized by the Department of Management Studies, Kalasalingam University, Krishnankoil-626190, Virudhunagar District, Tamil Nadu, India on 7-8th March.2008 23. Dr.P.Kameswara Rao (2007) The impact of Growth Strategy in Small Entrepreneurial Businesses a paper presented at an International Level Conference on Entrepreneurship in the Globalized Economy organized by SRM-University, Kattankulatur, Chennai. Tamil Nadu, India on 21st and 22nd December, 2007. 24. Dr.P.Kameswara Rao(2007) The impact of Social Marketing on Health Services in India a paper presented at an National Level Conference on Significance of Social Marketing in India organized by VIT-Business School, VIT-University, Vellore. Tamil Nadu, India on 26th and 27th October,2007.
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25. Dr.P.Kameswara Rao(2007) Successful Company-Specific Strategies through Market Convergence a paper presented at an National Level Seminar on Changing Paradigms in Management" organized by Department of Business Administration, Annamalai University, Annamalai Nagar - 608 002. Tamil Nadu, India on 22nd September,2007. 26. Dr.P.Kameswara Rao(2007) Managing Human Capital in the globalized Era a paper presented at an International Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007. 27. Dr.P.Kameswara Rao(2007) Global Strategies for Logistics and SCM in Competitive Environment a paper presented at an International Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007. 28. Dr.P.Kameswara Rao(2007) Evaluating Performance Management Systems- Road map for Effective Practices a paper presented at an International Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007. 29. Dr.P.Kameswara Rao(2007) Work Life Balance Initiatives A Strategic Approach a paper presented at an International Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007. 30. Dr.P.Kameswara Rao(2007) Brand as a Successful Strategic Asset a paper presented at an International Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007. 31. Dr.P.Kameswara Rao(2007) Global Level Distribution Strategies of a Company: A Case Study a paper presented and Published at a National Conference on Challenges to Globalization to overcome them organized by M.N.M.Jain Engineering College, Thraipakkam, Chennai-600096 on 8th March, 2007. 32. Dr.P.Kameswara Rao(2007) The Impact of Global Supply Chain Strategies in the Indian Market: An Exploratory Study a paper presented and Published at a National Conference on Challenges to Globalization to overcome them organized by M.N.M.Jain Engineering College, Thraipakkam, Chennai-600096 on 8th March, 2007

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33. Dr.P.Kameswara Rao(2007) The Impact of Branch Optimization in Bank Marketing a paper was presented and published at a National Conference organized by Department of Management Studies, Andhra University, Visakhapatnam, on 10th March,2007. 34. Dr.P.Kameswara Rao(2007) Supply Chain Collaboration in the European and Indian Retail Grocery Sector a paper was presented and published at an International Conference on Global Trends in Retailing organized by Rajiv Academy of Technology and Management, Mathura, India, on February, 26-28, 2007. 35. Dr.P.Kameswara Rao (2006) Managing your Supply Chain in the New Global Order a paper was presented and published at an International Conference on Marketing in the New Global Order organized by IIM-INDORE, Madhya Pradesh, India on December 18-21, 2006. 36. Dr.P.Kameswara Rao (2006) Supply Chain Collaboration in the New Global Order a paper was presented and published at an International Conference on Marketing in the New Global Order organized by IIM-INDORE, Madhya Pradesh, India on December 18-21, 2006 37. Dr.P.Kameswara Rao (2006) New Marketing Research Methods in the New Global Order a paper was presented and published at an International Conference on Marketing in the New Global Order organized by IIM-INDORE, Madhya Pradesh, India on December 18-21, 2006 38. Dr.P.Kameswara Rao (2006) Market Convergence and firm strategy: New Directions for Theory and Research a paper was presented and published at an International Conference on Marketing in the age of Convergence organized by IIM-KOZIKODE, Kerala on January 7-8, 2006. 39. Dr.P.Kameswara Rao(2006)Emerging Trends in Retail Marketing a paper to be presented and published at Seventh International Conference on Operations and Quantitative Management (ICOQM-7) August 3-5, 2006, Jaipur, India-Jointly organized by AIMS International and University of Rajastan. 40. Dr.P.Kameswara Rao(2006) HRs Strategic Role in Building Social Capital a paper to be presented and published at Seventh International Conference on Operations and Quantitative Management (ICOQM-7) August 3-5, 2006, Jaipur, India- Jointly organized by AIMS International and University of Rajastan. 41. Dr.P.Kameswara Rao(2006) Designing Supply Chain -An E-business perspective a paper to be presented and published in August 6, 2006 in the Third International
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Conference on Logistics and Supply Chain Management (ILSCM 2006), organised by PSG College of Technology, Peelamedu, Coimbatore-641004.. India 42. Dr.P.Kameswara Rao(2006) The role of HR in the e-economy a paper to be presented and published on August 4, 2006 in the Third International Conference on Logistics and Supply Chain Management (ILSCM 2006), organized by PSG College of Technology, Peelamedu, Coimbatore-641004.. India 43. Dr.P.Kameswara Rao (2006) Career planning as a Mechanism of HRD a paper was presented at a National Conference on Emerging Trends in Business Research organized by Department of Management Studies 44. Dr.P.Kameswara Rao(2006) The role of Logistics in the Rural Marketing in India Presented and published on August,10, 2006 in the National Conference conducted by VIT-Business School, Vellore Institute of Technology, Deemed University, Vellore632014,Tamil Nadu India. 45. Dr.P.Kameswara Rao (2006) Supply Chain Perspective of Lean Production System a paper was presented at a National Conference on Emerging Trends in Business Research organized by Department of Management Studies, Easwari Engineering College of SRM group on 31st March, 2006. 46. Dr.P.Kameswara Rao (2005) Competitive Advantage through e-SCM in India a paper was presented and published at a National Seminar on Achieving Competitive Advantage Through e-Business organized by Prestige Institute of Management and Research, Indore on 10th September, 2005 47. Dr.P.Kameswara Rao (2005) University Level Coaching of HR Concepts using an ERP System a paper was presented at a National Colloquium on Management Organized by MCA SAINT GITS, Kottayam on 27th March, 2005. 48. Dr.P.Kameswara Rao (2005) Change Management in Power Sector Reforms a paper was presented and published at an UGC National Seminar on Power Sector Reforms: Challenges and Strategies organized by SV University, Tirupathi on 25-26th March, 2005. 49. Dr.P.Kameswara Rao (2005) Women Empowerment & Strategies for Development a paper was presented and Published at a National Seminar on Dimensions of Women Empowerment organized by Sri Venkteswara University PG Centre, Kavali , Nellore Dist on 19-20th March,2005. 50. Dr.P.Kameswara Rao (2005) A Paradigm shift in Human Capital formation in the 21st Century a paper was presented and published at an International Conference on
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Human Capital Formation in the 21st Century- Is a New Paradigm Needed? Organized by University of Delhi on December 4-6, 2005. 51. Dr.P.Kameswara Rao (2004) Knowledge Management and its applications in Global Economy a paper was presented and Published at an International Seminar on Competing in a Global Economy Conducted by TIME Business School, Tirupathi on,11-13th December, 2004 52. Dr.P.Kameswara Rao (2003) New Frontiers of Strategic Brand Management a paper was presented and published at NICOM-2003, International Seminar on Strategic Marketing in the Global Economy Organized by Nirma Institute of Management, Ahmedabad on 02-04th January, 2003. 53. Dr.P.Kameswara Rao (2003) The Reservation policy for SSI Sector in India a paper was presented and Published at the National Seminar on Small Industry Development in India Conducted by Andhra University, Visakhapatnam sponsored by UGC SPECIAL ASSISTANCE PROGRAMME PHASE-III on 30-31st January, 2003. PROFESSIONAL TRAININGS/QUALITY IMPROVEMENT PROGRAMMES Participated in Statistical Methods for Research' Sponsored by Kalasalingam University, Anand Nagar, Krishnankoil-626190, Tamil Nadu, India. Date:28-31,May,2009. Participated in Entrepreneurship Awareness Camp' Sponsored by Ministry of Science & Technology, Govt. of India. (At Andhra University Campus, Visakhapatnam). Date: -14-15 November 1991. Undergone a Specialized Managerial Training course in Advertising & Salesmanship' conducted by SMALL INDUSTRIES SERVICE INSTITUTE.VIZAG, Ministry of Industry, Govt. of India. (At Andhra University Campus, Visakhapatnam). Date:- 1012-1991 to 14-12-1991 Participated in Rotary Youth Leadership Award Camp held at Sainik School, Korukonda, Andhra Pradesh, India. Date: - 24-01-1992 to 26-01-1992 Undergone Induction Training Programme for Management Faculty Sponsored by AICTE-All India Council for Technical Education-New Delhi & Andhra University, Visakhapatnam, India. Date:- 17-03-1996. Undergone Personal Quality & Effectiveness and Career Development conducted by Stony Carter Consultants (P) Ltd., Hyderabad. Date: -10-08-2002. FDP conducted by VITs Academic Staff College during June,2005 FDP conducted by Sairam Engineering College, Chennai,2006

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GUEST LECUTURES DELIVERED Delivered a Guest Lecture on Communicating the Sales Message at Department of Management Studies, Sambhram Institute of Technology, M.S.Palya, Jalahalli East, Bangaore-560097, Karnataka, India on 24th April, 2008. Delivered a Guest Lecture on Marketing Channels and Supply Chain Management at Department of Management Studies, Sambhram Institute of Technology, M.S.Palya, Jalahalli East, Bangaore-560097, Karnataka, India on 24th March, 2008. Delivered a Guest Lecture on The Implications of Organizational Behavior on todays Corporate at Department of Management Studies, Sambhram Institute of Technology, M.S.Palya, Jalahalli East, Bangaore-560097, Karnataka, India on 12th February, 2008. Delivered a Guest Lecture on The need of Goal Setting for Engineering Students at Mechanical Engineering Department of Kalasalingam University, Tamil Nadu on 22nd August, 2007. Delivered a Guest Lecture on Paradigm Shift in Marketing in todays context SRMValliammai Engineering College, Kattankulatur, Chennai, India, June, 2007.

CONFERENCE CHAIR PERSON Chair Person of a Session at a National Level Conference on Socio-Economic Development of Women- Indian Scenario organized by SRM-Valliammai Engineering College, SRM-University, Chennai, India (April, 2007). Chair Person of a Session at an International Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007. Chair Person of a Session at an International Symposium on Global Business Opportunities and Challenges on 15th &16th February,2007, Organised by Forum of Commerce- Department of Commerce-LOYOLA COLLEGE, Chennai, India.

KEY NOTE SPEAKER AT A CONFERENCE Chief Guest for the valedictory function at a National Conference on Emerging Strategies and Practices in Management and Address Global Economic Crisis on 23rd October, 2009 at SVCET, Puliangudi, Tamil Nadu. Key Note Speaker at a National Level Conference on Socio-Economic Development of Women- Indian Scenario organized by SRM-Valliammai Engineering College, SRMUniversity, Chennai, India (August, 2007). Chief Guest for the valedictory function of National Conference on Emerging Strategies and Practices in Management to Address Global Economic Crisis organized by the S.Veerasamy Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India on 23rd October 2009
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ACADEMIC PROGRAMMES ORGANIZED A Management Development Programme on Success through Salesmanship was organized on 23/04/2010 at our University. International Conference on Globalization and Consumer protection sponsored by IIPA, New Delhi at Kalasalingam University in the capacity of Organizing Chair. Organized an FDP on Effective Teaching Skills through Case Study Methodology for Management Faculty on 17-18th April,2009. FDP-Effective Teaching Methods- Organized at ICFAI UNIVERSITY, TIRUPATHI MDP-Effective Sales Skills- Organized at ICFAI UNIVERSITY, TIRUPATHI Organized a Placement Training Programme for our IIIrd Semester MBA Students on 22-23-11, 2008. Organized a Placement Training Programme for our IIIrd Semester MBA Students on 03-04, 2008. Organized a One day workshop on Pre-Placement Orientation for our MBA Students on 05/-7/2008. Organized a Placement Training Programme for our IIIrd Semester MBA Students by Mrs.Reena Das of Ma-Foi Consultants, Chennai in the month of February, 2008. Organized a Placement Training Programme for our IIIrd Semester MBA Students on by Mr.Sashikanth Jayaraman, Bajaj Allianz Ltd & Mr.Harish, Satyam computers, Chennai in the month of March, 2008. Organized a Placement Training Programme for our IIIrd Semester MBA Students on by Mr.Sashikanth Jayaraman, Bajaj Allianz Ltd & Mr.Harish, Satyam computers, Chennai in the month of August, 2008. Organized a Placement Training Programme for our IIIrd Semester MBA Students on by Mr.Sashikanth Jayaraman, Bajaj Allianz Ltd & Mr.Harish, Satyam computers, Chennai in the month of September, 2008. Organized a Placement Training Programme for our IIIrd Semester MBA Students by HR-Manager from HDFC Insurance Co. Ltd in the month of October, 2008. Organized a Mock Interviews for our IIIrd Semester MBA Students by Mr.Durai, Sr.Lecturer, Dr.P.Kameswara Rao and other Faculty members of the MBA Department in the month of October, 2008. Organized Mock Interview Programme for 69 B.Tech (IT) Students in the during 5/1//2008 and 7/1/2008, Kalasalingam University, Tamil Nadu, India Organized Mock Interview Programme for 62 B.Tech (Bio-Tech) Students in the on 10/1//2008 Kalasalingam University, Tamil Nadu, India Organized Mock Interview Programme for 65 B.Tech (EEE) Students in the on 10/1//2008 Kalasalingam University, Tamil Nadu, India FDP-Effective Teaching Methods- Organized at ICFAI UNIVERSITY, TIRUPATHI MDP-Effective Sales Skills- Organized at ICFAI UNIVERSITY, TIRUPATHI

CHIEF EDITOR: Edited Book on Consumer Protection & Globalization: ISBN 9788190667197 MANAGING EDITOR: Edited Book on Advanced Statistical Data Analysis for Business Intelligence

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FUNDED RESEARCH PROJECTS COMPLETED

Year of Funding 2009 Sponsoring Organization IIPA NEW DELHI Title of Project Measurement of Service Quality in Railways and Hospitals with Special Reference to Tamil Nadu and Kerala

Amount of Grant (In Lacs) Rs.3,82,000/-

Co-Investigators (if any) Dr.P.C.S.RAJARAM Asst.Professor, Kalasalingam University, Krishnankoil, TN.

FUNDED RESEARCH PROJECTS ACCEPTED IN PRINCIPLE

Year of Funding 2010 Sponsoring Organization DSIR NEW DELHI Title of Project Technology propagation and development of microenterprises by SHG women Amount of Grant (In Lacs) Rs.16,00,000/-

Co-Investigators (if any) Dr.P.C.S.RAJARAM Asst.Professor, Kalasalingam University, Krishnankoil, TN.

FUNDED RESEARCH PROJECTS APPLIED & WAITING FOR APPROVAL Year of Sponsoring Title of Amount of Co-Investigators Application Organization Project Grant (In Lacs) (if any) 2010 ICSSR To be Rs.4,10,000 Dr.P.C.S.RAJARAM NEW DELHI disclosed Asst.Professor, Kalasalingam latter University, Krishnankoil, TN.

PhD THESIS EXAMINER: Evaluated 4 PhD Thesis and Board Member for many PhD VivaVoce Examinations PROJECT DIRECTOR OF A RESEARCH CENTRE: 26/03/2010 onwards as a Project Director for the Research Centre for Consumerism at Kalasalingam University INDUSTRY AND INSTITUTION INTERFACE Visited various industries at Bangalore and Chennai and responsible for organizing guest lectures, projects and final placements. Also coordinating with placement activities with the Director(Corporate Relations) Organized an Admission Programmes at Chennai to attract potential students to our Kalasalingam University. MEMBERSHIPS IN PROFESSIONAL BODIES: Life member in Indian Society for Technical Education (ISTD), New Delhi. Member in AIMS International, USA
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ADMINISTRATIVE & PROFESSIONAL RESPONSIBILITES: I have a totally 8 years of Administrative experience in my 20 years of service. As a Director of a B-School, looking after overall academic and administrative responsibilities including brand building of the B-School. As a Head of the MBA department, looking after all academic and administrative responsibilities. As a Project Director for Research Centre for Consumerism As an Audit Committee member at Kalasalingam University As a Director (in-charge) for Corporate Relations at Kalasalingam University. As a PhD Supervisor/Guide, Guiding PhD Scholars, Kalasalingam University. As a Moderation committee member, audited the exam papers for quality at VITUniversity As an Examination papers setter for MBA for Satahyabama University and VITUniversity many exam papers were set by me are approved. As a Doctoral committee member, VIT-University, Vellore & Satyabama University, Chennai evaluated the progress of many PhD Scholars. As an Additional Chief Superintendent for Annual Examinations helped the VITBusiness School, VIT-University As a Proctor for students, motivated many young MBA students to pursue their degree successfully and secure placements at VIT-University as well as at Kalasalingam University. As a Coordinator arranged many Industrial Visits to Students, VIT-Business School, VIT-University and other institutions

CO-CURRICULAR ACTIVITIES Represented Andhra Pradesh NCC contingent as 'Best Cadet' in the annual Republic Day parade & Prime Minister's Rally held at New Delhi in 1987. NCC C Certificate holder with Senior Under Officer Rank.

References:
1. Prof.Suresh Mishra

Chair Profssor & Coordinator, Center for Consumer Studies,

INDIAN INSTITUTE OF PUBLIC ENTERPRISES (IIPA,) IP ESTATE, RING ROAD, NEW DELHI-110002. Mobile:09312413955 2. Dr.N.R.V.Prabhu, Dean(Academics),Global Business School, Chennai, Mobile: 91-9381036731. Email:drnrvprabhu@yahoo.com 3. Dr.V,Krishna Mohan, M.Com.,MBA.,PhD.,FDPM(IIM-A) Professor- Marketing Registrar, Dr B.R.Ambedkar University, Srikakulam, Etcherla - 534210(AP) Ph:08942-281518; Telefax:281972/ Mob: 09490475588; 098482-89827 Email: vaddadi_km@sify.com 18