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Contents
INTRODUCTION: ...................................................................................................................................... 3 HISTORY: ............................................................................................................................................. 3 HISTORY OF MOBILINK GSM: .............................................................................................................. 3 Strategic Change Management........................................................................................................... 3 Change Models ....................................................................................................................................... 3 KURT LEWIN MODEL: .......................................................................................................................... 3 Proscis five building blocks ................................................................................................................ 3 GAP ANALYSIS MODEL: ....................................................................................................................... 4 Implementation and monitor the change .......................................................................................... 4 CURRENT SITUATION: ............................................................................................................................. 5 CHANGES IN MARKET: ........................................................................................................................ 5 Intervention techniques:..................................................................................................................... 5 External Environment Interventions ............................................................................................... 5 HRM Interventions .......................................................................................................................... 5 Human Process Interventions ......................................................................................................... 5 FACTORS FOR STRATEGIC CHANGE......................................................................................................... 6 FACTORS DRIVING THE CHANGE:........................................................................................................ 6 ECONOMICAL FACTORS: ..................................................................................................................... 6 POLITICAL FACTORS: ........................................................................................................................... 6 FINANCIAL FACTORS: .......................................................................................................................... 6 Resource implications: ............................................................................................................................ 6 Evaluation: .............................................................................................................................................. 7 STAKEHOLDERS INVOLVEMENT: ......................................................................................................... 7 Managing resistance to change .............................................................................................................. 7 STRATEGIES: .................................................................................................................................... 7 Bibliography ............................................................................................................................................ 8

INTRODUCTION:
HISTORY:
Orange UK is the organization that is based on the activity of the internet service providing to the UK market. It has been well recognized in the UK market and having strong worth in the industry.

HISTORY OF MOBILINK GSM:

Mobilink GSM is the service providing company in Pakistan that is providing the cellular services in Pakistan. In GSM technology Mobilink was the pioneer in Pakistan and currentlyit is having a great market share. Major activities of MOBILINK GSM is to provide the mobile and internet services. In a few years it developed in the market and it is targeting the most elite class of the Pakistan. (Kotler, 2010)

Strategic Change Management

With development in new trends in the international market, now strategic change management has got its own importance, but major thing to note is the organization and its working staff that how they manage the change and how do they understand the change and its importance in the organization. (Berndt, 1998)

Change Models
KURT LEWIN MODEL:
After the alliance with the orange UK and Mobilink GSM, it was necessary to adopt the changes in the organization. Kurt Lewin change management model explains this change management and its functions. There are three levels of changes that are unfreeze, change and freeze again. Many other schools of thought managed to follow this same rule of model of Kurt. When the organization sees there is need of change HRM come into action and tells the staff the need of change and its importance in the organization. This is called the unfreeze process. After the analysis of the business situation Orange UK decided to bring the changes in the organization in shape of alliance with the Mobilink GSM. Major objective of the company is to make the changes as per the requirement of the company and organization need. (Stephen George Banhegyi, 2007)

Proscis five building blocks

Making the awareness for the need of the change in the organization Involvement of the organization and its stake holders in the change process Well knowledge about the change in the organization Strong ability and competency to deal with the change of the organization Making the change sustainable in the organization

All of these factors can be kept in implementation only when we need the change at strategic level. So we need a direction from the management that how to deal with the changes and how to evaluate the change. (Jorden, 2007)

GAP ANALYSIS MODEL:

This is the model that helps the organization and its management in understanding and making a comparison of actual performance with the potential performance of the employees and other staff. Without the utilization of the resources properly no one can take the good results. This model describes that with the utilization of the resources efficiently we can bring the best results in the shape of achievement of the objectives. (Col Perks, 2003)

Implementation and monitor the change

With the implementation of the Force Field analysis how much worth a strategic change has when it will be implemented. Like, if we increase the business activity to 40 countries we can incease the sales up to 1.3 million subscribers.
Increase the Customers base by 1 million within 40 countries by 2012

Driving Forces 3 4 Customer wants new service Improve customer service 2 Promotion 1Control rising maintenance Cost Loss of staff overtime 2 Cost 3

Restrictive Forces

Staff afraid to new technology 3 Economic impact 3

10

(Forces Favoured on change)

(Forces restricted on change) 11

CURRENT SITUATION:
CHANGES IN MARKET:
Improvement in Telecommunication sector with the time to time is not as new trend it is been part of the industry as it is growing day by day. These improvement goes at the best when companies merge together to form the best service providing firms. And few examples we have seen in under developing countries where companies have been merged. Mobilink GSM has created awareness in the market by the introduction of integrated technological advancement. Mutual establishment has been enabled Mobilink to develop strong infrastructure around the working areas, whereas the cost of the product and services has also been squeezed.

Intervention techniques:
There are a range of approaches for the organizations that are very suitable for the business of today, methods, applications all of these are known as the Interventions. This is the right way to identify the solutions and helps to address the issues faced by the organization.
External Environment Interventions

Planning of the business Culture of organization and change in it Planning of the systems Organization mutual alliance Organizational transformations Strategic planning Performance Goals and their creations Establishment of the performance plans Observations of the employees and getting Feedback from the employees Evaluation of the performance of employees Reward and penalise system introduction Planning of the Career Development Planning for the Leadership Development Employees counselling Power delegation Employees leading Employees motivation Managing the Conflicts in between the organization Facilitating the individuals and Groups

HRM Interventions

Human Process Interventions

FACTORS FOR STRATEGIC CHANGE

FACTORS DRIVING THE CHANGE:
As the telecommunication sector is very complex so it not easy to analyze the factors at all that helps us in managing the changes in the change management. So we have to address the all initial factors as well to keep them all in consideration. These factors might be economical, political and financial factors.

ECONOMICAL FACTORS:
6th largest GDP figures have been achieved by the UK economy in the world. So that is the reason that Orange UK must invest a high investment in this sector in UK market and in such a case Mobilink is providing high services to collaborate with it. So we can say that by this economy of the country will be established.

POLITICAL FACTORS:
There are many factors that are directly related to the law and ordinance of the government. So, it a legal and valid contract to build collaboration with the other telecommunication industry. Having very strong influence of the political back ground, it is having strong worth in UK market.

FINANCIAL FACTORS:
Where we talk about the change management it involves high costs and expenses to bear by the organization. It involves the analysis of the factors that are involved to make decesions that from where we should get the finance and to where we can spend. Only matter to think and control is to reduce the cost to minimum so return period may be reduced.

Resource implications:
To develop the strategic management change in the organization the most important thing is to develop a strong implication plan of resources. These are the technology resources, and knowledge of the human resources and a well defined organizational infrastructure that must exist in the organization. But it is very difficult and complex task to manage that must be planned properly. Lack of the financial resources always brings obstacles in the way to proceeding that must be addressed with a keen attention and well planned manner. These lack of monetary terms can be due to many factors like there might be market demand, high competition, major disasters, or there might be an improper management of the organizational management.

Evaluation:
STAKEHOLDERS INVOLVEMENT:
In any organization stake holders involvement plays important part in the progress and achieving the objectives. They must be well aware of the long term objectives of the organization that what the element to be followed to achieve them is. Basically they are the right decision makers and give feedback to the business that how to move. In any activity of the business stakeholders always try to minimize the risk factor and increasing the return. So they can be involved in the business with meetings and proper communication channels.

Managing resistance to change

STRATEGIES:

Strategies are the decesions taken by the organization to achieve the objectives. The communication in between the Orange UK and Mobilink GSM is very important to deal with in this case. Orange Uk has been engaged in development of the employee to take a part in the joint venture with the Mobilink GSM. And they have been realized the importance of this participation from their side.
Resistant Overcoming Methods

Improvement in the process of the knowledge and communication of the relevancy of the strategic changes. Improvement in the participation of the stakeholders and their involvement in the strategic decision making. Infrastructure improvement and improvement in the organizational processes Improvement in the negotiation in the organizational departments Enhancement of the corporation factors

Bibliography
(1998). In R. Berndt, Unternehmen im Wandel - change management (p. 19). (2003). In T. B. Col Perks, Guide to enterprise IT architecture (pp. 259-260). (2007). In J. L. Jorden, Mastering SQL Server 2005 Reporting Services Infrastructure Design (p. 76). (2010). In P. Kotler, Principles Of Marketing: A South Asian Perspective, 13/E (p. 21). (2007). In E. M. Stephen George Banhegyi, The Art and Science of Change (p. 113).