Complexity made Simple - ARTS!

We believe mobile has changed the face of retail forever and that mobile devices are the most powerful customer inuence tools available to retailers today. Push Science provides retailers with the mobile capabilities necessary to drive revenue,improve customer satisfaction, anddevelop powerful brand loyalty.

Complexity made Simple - ARTS!

Complexity made Simple - ARTS!

Complexity made Simple - ARTS!

The solution you start with needs to correspond with who your customers are and how they currently behave.

Complexity made Simple - ARTS!

Four common issues faced:

1. 2. 3. 4. Integration Interdepartmental dependence Hardware Dedicated stafng

Complexity made Simple - ARTS!

A common mistake retailers make is to try to do too much at the outset without a proper test and learn strategy or some kind of managed growth plan. Establish some learning, then adjust from there. Its about the ARTS principle of starting small and growing when ready. The essential caveat though is that while a mobile solution doesnt have to do everything, it has to do it well.

Complexity made Simple - ARTS!

26% of apps downloaded are used just one time.

Complexity made Simple - ARTS!

Social Media Module

Messaging Module

Store Locator

The Essentials Pack. Three core features that retailers should launch with and ensure are in perfect working order.
Complexity made Simple - ARTS!

Why make things harder than they need to be. Leverage existing knowledge and technology.

Complexity made Simple - ARTS!

1. Bring current social activities into mobile. 2. Enable sharing and allow users to broadcast out.

Complexity made Simple - ARTS!

The single most important factor retailers frequently forget about when developing their mobile strategy.!
Complexity made Simple - ARTS!

Native push communication frameworks are built-in. !

Complexity made Simple - ARTS!

I would use the mobile Internet on my cell/mobile phone to purchase products . . . 45% - If my mobile phone number would be kept private

Complexity made Simple - ARTS!

Push communications offer many advantages over email or sms:

- Does not require email address or phone number! - Cheaper to distribute than bulk email or sms! - Deliver rich content & actions (drop user into offers)! - Simplied security and privacy management!

Complexity made Simple - ARTS!

95% of free apps are abandoned in 30 days.

Notications are a powerful tool to avoid app abandonment because they bring the user back into the app through reminders and alerts. !

Complexity made Simple - ARTS!

Facebook App Top ranking app in all major app stores. Over 350 million mobile users

Facebook Messenger Dedicated app for chat and FB messages

Twitter App Notification Draws users back into Twitter app regardless of what the user is doing

Apps like Facebook and Twitter exploit notications to trigger users to engage.
Complexity made Simple - ARTS!

56 of the top 100 retailers in the US have now developed an Android, iPad, or iPhone mCommerce application.

Complexity made Simple - ARTS!

App stores are becoming fragmented with third parties building unofcial apps.

Complexity made Simple - ARTS!

Establishing a strong and clear presence now will start building your brands mobile equity for the future.

Complexity made Simple - ARTS!

Mobile is different than all other forms of marketing. Therefore, it requires different measurements to gauge success.

Complexity made Simple - ARTS!

Complexity made Simple - ARTS!

$6 Billion ! Estimated mobile commerce transactions in 2011

(2% of ecommerce)

$230 Billion ! Estimated mobile inuenced sales in 2011

(thats 15% of all sales, including online and in-store)

Inuencing sales in other channels, rather than actually making mobile purchases, is by far the greatest impact that smartphones have on total sales revenue.
Complexity made Simple - ARTS!

Dont set yourself up to fail.

Implement metrics that more accurately reect the success of mobile as an inuence tool. KPIs to keep track of:! App downloads and usage Engagement / time spent in app Push notication metrics Redemptions Barcode scans Usage by location UGC

Identify Gestures of Intent

Complexity made Simple - ARTS!

Although initial entry into the mobile space can be made easier following the 9 keys, it is just the rst phase of the roadmap. The technology you start with should scale throughout the enterprise, be specialized for the retail industry, integrate with existing retail systems, and have support available.

Complexity made Simple - ARTS!

Build on your mobile successes to create a seamless shopping experience for the customer during all stages of the shopping cycle: before, during, after sale.

Complexity made Simple - ARTS!

1. 2. 3. 4. 5. 6. 7. 8. 9.

Whats Needed Now# Avoid Obstacles# Do it Well# Align with Experts# Include Social# Use Notications# Stake Your Claim# Measure Inuence# Think Beyond the App#

We worked with Push Science because they were able to meet every single need that we had. We are so happy with the process and outcome so far. The 9 keys that they have presented made a lot of sense to us and we believe they are going to be integral to Magic Ponys mobile operations. - Steve Cober, Owner, Magic Pony

Complexity made Simple - ARTS!

Thank You More information at pushsci.com Follow us:

Artin Youssean @artin Ray Tabbara @raytabbara

Complexity made Simple - ARTS!