Thesematerialsrepresenttheviewsoftheauthoranddonotnecessarilyreflectthe opinionsorviewsofthegroupstowhichtheywerepresentedoranyclientorpartnerofv FluenceInteractivePublicRelationsInc.Theymayonlybereproducedwiththewritten permissionofvFluenceInteractivePublicRelations. Footnotesandadditionalreferencesareavailableuponrequest. Allinquiriesarewelcomedatinfo@vFluence.

com (877)8358362

Corporate Headquarters: general mail and deliveries to 4579 Laclede Ave #275, St. Louis, CorporateHeadquarters:generalmailanddeliveriesto4579LacledeAve#275,St.Louis, Missouri63108 Visitingourheadquartersoffices 356NorthBoyle,2nd Floor,St.Louis,Missouri63108 Administrative,contractsandbillingaddress:7770RegentsRoad,#113576,SanDiego, CA92122 v FluenceInteractivePublicRelations,Inc.2010 vFluence Interactive Public Relations, Inc. 2010

Flexiblescreens(will enhancetheInternetofThings/Smartobjects): http://gizmodo.com/5273364/flexibleoledscreensarereallycomingnow Telepresence (willaccelerate augmentedrealityintothehomeviaVOIPandrelated applications):http://en.wikipedia.org/wiki/Telepresenceand http://www.cisco.com/en/US/netsol/ns669/networking_solutions_solution_segment_hom e.html Datavisualization(willbeusedtoenhanceandaccesscloudcomputingcontent): http://www.smashingmagazine.com/2010/09/11/25usefuldatavisualizationand infographicsresources/

800to500BC Abacus/CountingBoards inuseinAsiaandBabylon 1500 firstwatch(Germany) 1642 Franceaddingmachine 1804 Firstautomateloomoperated bypunchcards 1888 Burroughsaddingmachinewithprinter 1936 Z1Mechanicalcalculator 1943 MITWhirlwindcomputer 1974 IBM5100series personalcomputer 2008 Smartphone

800to500BC Abacus/CountingBoards inuseinAsiaandBabylon 1500 firstwatch(Germany) 1642 Franceaddingmachine 1804 Firstautomateloomoperated bypunchcards 1888 Burroughsaddingmachinewithprinter 1936 Z1Mechanicalcalculator 1943 MITWhirlwindcomputer 1974 IBM5100series personalcomputer 2008 Smartphone

800to500BC Abacus/CountingBoards inuseinAsiaandBabylon 1500 firstwatch(Germany) 1642 Franceaddingmachine 1804 Firstautomateloomoperated bypunchcards 1888 Burroughsaddingmachinewithprinter 1936 Z1Mechanicalcalculator 1943 MITWhirlwindcomputer 1974 IBM5100series personalcomputer 2008 Smartphone

800to500BC Abacus/CountingBoards inuseinAsiaandBabylon 1500 firstwatch(Germany) 1642 Franceaddingmachine 1804 Firstautomateloomoperated bypunchcards 1888 Burroughsaddingmachinewithprinter 1936 Z1Mechanicalcalculator 1943 MITWhirlwindcomputer 1974 IBM5100series personalcomputer 2008 Smartphone

800to500BC Abacus/CountingBoards inuseinAsiaandBabylon 1500 firstwatch(Germany) 1642 Franceaddingmachine 1804 Firstautomateloomoperated bypunchcards 1888 Burroughsaddingmachinewithprinter 1936 Z1Mechanicalcalculator 1943 MITWhirlwindcomputer 1974 IBM5100series personalcomputer 2008 Smartphone

800to500BC Abacus/CountingBoards inuseinAsiaandBabylon 1500 firstwatch(Germany) 1642 Franceaddingmachine 1804 Firstautomateloomoperated bypunchcards 1888 Burroughsaddingmachinewithprinter 1936 Z1Mechanicalcalculator 1943 MITWhirlwindcomputer 1974 IBM5100series personalcomputer 2008 Smartphone

800to500BC Abacus/CountingBoards inuseinAsiaandBabylon 1500 firstwatch(Germany) 1642 Franceaddingmachine 1804 Firstautomateloomoperated bypunchcards 1888 Burroughsaddingmachinewithprinter 1936 Z1Mechanicalcalculator 1943 MITWhirlwindcomputer 1974 IBM5100series personalcomputer 2008 Smartphone

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Microblogging(Twitter): 300millionusersproducing140milliontweetsperday abillion every8daysor1,600persecond. Videosharing(YouTube):48hoursofconsumer generatedcontentuploadedeveryminute. 3billionvieweddaily(1.2millionperminute) SocialNetworking(Facebook):650,000commentson100millionpiecesofcontentserved Social Networking (Facebook): 650 000 comments on 100 million pieces of content served upeveryminute Search(Google):34,000searchespersecond(2millionperminute;121millionperhour and3billionperday) Mobile(texting):153billiontxt(NorthAmerica)permonth.4.5billioneachday;3.1 millioneveryminute.

AdaptedfromtheDanielYankelovich modelofopiniontobelieftoactionprocess(cite: http://www.annenberg.northwestern.edu/pubs/violence/viol5.htm) Weoverlaythepsychologicaltenetsofconvertingawarenesstocommitmentwithwell researchedonlineinformationgatheringbehaviorstoevaluateandmodelonline environmentsandassociatedtechnologiesfromtheperspectiveofhowrelatedissueswill beinfluenced. Emergingtechnologiesareenhancing,notreplacing,thesebehaviors insomecases shorteningprocessesbutrarelyelminiated corecomponents.

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www.vFluence.com A key distinction between the v-Fluence approach to monitoring includes a comprehensive initial benchmark language analysis. In addition to establishing relevant keywords and terminology filters for effective online monitoring, our benchmarking and ongoing language analysis provides other critical insights into relevant emerging trends. group. Our benchmark evaluations for these include review of as many as 50,000 keyword terms used in search and online dialogue associated with each therapeutic or policy topic area in multiple brand, product and intersecting related topic categories. Language analysis is a foundation for our benchmark research and ongoing monitoring services it ensures comprehensive and well defined scope setting which helps us generate relevant, higher quality results for our clients. More than 10 years of analysis by v-Fluence involving hundreds of brand, product and related topic areas reveals that search language use corresponds directly with language and topic associations (i.e., percent of interest in efficacy, side effects or cost with a specific product) used by consumers in online dialogue channels. Supplemental social media sampling is also conducted to h l S l t l i l di li i l d t dt corroborate and determine additional nuance/tone in online discussion/language use.

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www.vFluence.com Using algorithms which reflects search term volume, result placement against search and search engine/index percent market share we provide a weighted index by page, site/domain and stakeholder type for each category (brands, products, related topics) within our scope of research. Further, vFluencethenevaluatesthewebresourcesfound(yours,yourpeers,competitors, etc)forbestpractices,tacticsusedandeffectiveness.Weprovidespecific recommendationsforresourcedevelopmentandenhancements,theimplementationof whichcanbeclearlymeasuredagainstgoalswithinyourdefinedonlineenvironments.

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Socialmediaelementsincludecontentsharing,recommendations,applicationsandnetworkingplatforms. Wealsoidentified h W l id ifi d themostinfluential(visible)bloggersandsocialmediaparticipantsineachspacefor i fl i l ( i ibl ) bl d i l di i i i h f monitoringandpotentialoutreachpurposes.

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With70+propertysitesandotherdevelopmentsites,usingintegratedcommonpagetemplatesforabout usMBScorporatepages,newsandOtherMBSCommunitiespageswecreatedsearchvisibilityenhancing MBS d O h MBS C ii d h i ibili h i linksto/fromallsites elevatingindividualsitevisibilityagainstbrand,localandqualityattributeinquiries. Addinglayersofcommonsocialmediaresourcesprovidesadditionalopportunitiesforcontentpositioning specifically: Image&videocontentviaacommonlysharedYouTubechannelandflickrphotostream.Searchresultsfor corporateandindividualbrandsnowdisplayvideoandimageresults. LocalresultswereenhancedbycommonGooglemapsandGoogleprofilesforthecorporateand propertybrandanddevelopmentprojectlocations. Newsresultsforcorporateandacrossalllocationsarepositionedandreinforcedviacommoncorporate micro blogging(Twitter)feedusingsearch enhancingtactics. microblogging (Twitter) feed using searchenhancing tactics LocationbasedprofilesonGoogleMaps,Yahoo!andBingandoptimizedformobileusersenhancedwith foursquareownedlocations(existingpropertiesandpropertiesindevelopmentphases). CorporateandadvocacyaffinitynetworksestablishedviaprofilesonLinkedInandCare2networks. LocalbrandaffinitynetworksestablishedviaFacebookprofilesandgroupsspecifictoindividualproperties.

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Templatesforpropertysites,entitlement projects allowsforsimplermaintenancewith minimal localresourcetime.Commonsitemapsandwireframesprovideforconsistency andcanenhanceusabilityandmeasurability.Thiswillalsoallowforentirelandingpagesor sectionswithinpagestobeautomaticallyupdatedwithconsistencyandspeedacrossall sitesfromonecentralizedsourceasneeded(i.e.,updatednewsfeeds,changesto corporatebranddescriptions,etc). Uniquepageplansforallsites derivedfromtechnicalsitemapsintegratinglanguage analysisandspecificorganizationalgoalsforconversionmetrics.Thisallowsforneeded localcustomizationoflookandfeel,specificlocaloptimizationgoalsandconversion metricswhilemaintainingefficienciesandbenefitsofcommonbackendservicesand platforms.

Linkingtarget/plansderivedfrom benchmarkresearchwithbestpractices,keyword inclusions,effectiveSEOandsocialsyndication/amplificationefforts(andPPCwhere necessary)wecantracksite/pageanalyticsandfeedthatinformationbackintobenchmark researchresults(andongoingmonitoring)toeffectivelymeasureeffectivenessandspecific ROI.

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Using packetanalyzerscripts(sniffers)sitealsooffersamobile/WAPversionswithprimary, secondaryandtertiarynavigationcontent.

Propertysiteshosted usingindividualvirtualprivatehostingforeachpropertyenabling highersearchengineweightsthansharedserverswithlowercoststhandedicatedservers. Thisenablescrosslinkingto/fromthe50+uniquepropertysitesviacommonlyupdated aboutuspagestobolstersitevisibilityandsocialmediaprofilesvisibility. Usingcommontemplatewireframes,sitemapsandcommonopensourcecontent managementsystempropertywebsitescanbequicklyadded,consistentlyupdated, efficientlymanagedwithlowercosts.CommonmeasurementsviaGoogleAnalytics enablestestingofadvertisingandotheroutreachwhichcanthenbeeasilycompared againstotherproperties. Common mediasharingandcontentsyndicationfeeds(YouTube,Flicker,Twitter)with uniquesocialnetworkingandlocationbasedaccounts(facebook,foursquareandGoogle Maps)providesotherdownandupstreamtrafficmeasurements.

Developmentprojectsitessupport theentitlementandapprovalprocesswhileestablishing afoundationforthepropertywebsiteoncetheprojectiscompleted. Usingcommontemplatewireframes,sitemapsandcommonopensourcecontent managementsystemnewprojectsitescanbequicklyaddedandconsistentlyupdated.

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Google,Yahoo!andBingmaps/locationandFoursquare ownedprofileaccountsforeachlocationenhance localmobileuserinteractionsandsupportlocalresidentissuesawarenessandenhancecustomerservice l l bil i i d l l id i d h i linkingrealtimeeventswithlocalmanagementviamobiledevices.

Googlemapsprofilesallowforintegrationofimageandvideocontent,reviewsand broaderserviceslistingswhichextendyourbrandvisibilitytoGoogleoneboxresults, localproductsearchandotheropportunitiestointersectwithcustomers.

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Corporatefacebookenhanced infodetails includeURLs(links usingFBMLtoembedded)tositesand theirsocialmediaextensions.AutomaticupdatesfromCorporateTwitterfeedandcompanyleadership h i i l di i A i d f C T i f d d l d hi FourSquare accounts.GoogleAnalyticstrackusers. Individualpropertyprofilessimilarlycreated,withafocusonresidentandlocalcommunityleaderaffinityand participation.

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Twitterfeed integratedwithFace Book&FourSquareaccounts.Twitterlinkswith#tags andembeddedURLswillimproveMBSandlocalbrandnewsplacements.Corporateand localnewsreleasesandothercontentcanbeamplifiedviathischannelalongwithlinks tothirdpartyandothernewscontent. Designschemesintegratedintobackgroundsforallsocialchannelplatforms.Common corporatefeedservesallthepropertyandprojectcontentsyndicationneeds.

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YouTubeChannelenablesthepositioningonvideocontentcodedbycorporateorlocal brandkeywords.Videosearchandonlineviewing isovertakingtraditionalcontent consumptiononline. OnecommonMBSbrandedchannelfeedsvideocontentforallsites.Individualvideosare taggedwithrelevantkeywordsforoptimizationandoneboxresultsagainstboth corporateandindividualpropertybrands.

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Flickr GroupPool wherealllocal(whetherusedonsitesornot)imagesarecategorized andcodedtomakethemavailableinimagesearchesandextendabletothirdpartiesfor usevalidatingandamplifyingorganizationmessages.Availabilityofappropriatelycoded imagecontentresultedinimageenhancedbrandsearchresults. Onecommoncorporateprofilewithmultiplephotopoolscreatedandcodedforvisibility againstbothcorporateandlocalpropertybrands.

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LinkedIn companypageanddiscussiongroupforcorporatequalityattributetopicareas. ThisprovidesaplatformforextendingawarenessandcreatingaffinityforMBSwithtarget influencersinsuchcategoriesascommunityhousingandurbandevelopment.Effective LinkedInprofiles,appropriatelycodedandvalidatedbymembershiplinksnowappear againstintopresultsforbrandsearches.

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Thehallmarksofaneffectiveonlinecampaign includeeffective (usable,accessibleand visible)contentvalidatedbyrelevantinfluencersandsharedviacompellingaudience specifictactics.

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Whilemanytodayfocusonthelatestwhizbangapplication,itscriticaltoacknowledge thatpeopleusetheInternetwithwellresearchedanddefinedbehaviors.Thebehaviors, whichcansignificantlyinfluenceopinionandbeliefformationlinkedtoactions,donottake placeintheisolationofasinglechannelortactic.UnderstandinghowtraditionalWeb1.0 behaviorssuchassearchandemailarebeingextendedtoemergingWeb2.0activities suchasblogging,socialnetworking,multimediasharing,etcasspecificallyrelatesto yourgoalsisthedistinctionvFluencebringstothetable. Web1.0:Websites,newsportals,searchengines,emaillistservs(distributionlists), interactiveonlinesurveyandcalculatortools,etc Web2.0:Blogs,socialnetworks,microblogs(twitter),Multimediaindexes(YouTube), Widgets,etc Web1.0and2.0distinctionsareprimarilybehavioral.Web1.0behaviorisabout proactivelyseekingandcollecting,while2.0isaboutestablishingyourintereststhrough profilesandbehaviorwhichthenallowscontenttofindyou.

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Allinquiriesarewelcomedatinfo@vFluence.com (877)8358362

CorporateHeadquarters:generalmailanddeliveriesto4579LacledeAve#275,St.Louis, Missouri63108 Visiting our headquarters offices 356 North Boyle 2nd Floor St Louis Missouri 63108 Visitingourheadquartersoffices 356NorthBoyle,2 Floor,St.Louis,Missouri63108 Administrative,contractsandbillingaddress:7770RegentsRoad,#113576,SanDiego, CA92122 vFluenceInteractivePublicRelations,Inc.2010