Marketing Research

list of attempted questions and answers
multiple choice multiple answer

question what are the factors to be considered in cluster analysis?
correct answer limited number of clusters due to limitation of market potential , clusters are not
water tight compartment , evaluating the quality of cluster is difficult
your answer limited number of clusters due to limitation of market potential , clusters are not
multiple choice single answer

question clarity of questions and instructions for filling the form is essential in :-
correct answer mail survey
your answer data analysis

question the technique through which objects/ cases are classified into relative homogeneous
groups or clusters is known as :-
correct answer cluster analysis
your answer cluster analysis

question mean or average value is used to estimate when data have been collected using :-
correct answer interval or ratio scale
your answer interval or ratio scale
select the blank

question in ________ method the research analyst is not concerned with cause and research
relationship.
correct answer diagnostic
your answer diagnostic

question which are the new delhi based research institutions?
correct answer nrdc , csir , cement research institute of india
your answer nrdc , csir , cement research institute of india

question market research is done to
correct answer explore the opportunities
your answer explore the opportunities
true/false
question "consumer panel" is a specialized market research technique.
correct answer false
your answer false
match the following

question correct answer your answer
"what might this be ?" inkblot test inkblot test
aided recall depth research depth research
doesn’t intend to tell projective techniques projective techniques
ease of construction likert scale likert scale

true/false
question in regression analysis, dependent variables can be expressed as a linear function of
impendent variables.
correct answer true
your answer true
true/false
question when company prepares a long range plan it is unpublished internal source of
information.
correct answer true
your answer true
select the blank

question association technique is a type of ________.
correct answer projective technique
your answer projective technique

question the impact of promotional slogans on the consumers can be studied with
correct answer association technique
your answer association technique
true/false
question brand image building is not important in case of industrial product for quality.
your answer false

question which publications are used for research on chemical industry?
correct answer indian chemical directory , chemical industry news , chemical & petro chemicals
journal
your answer indian chemical directory , chemical industry news , chemical & petro chemicals
journal

question spreading the sample through the entire population following a regular pattern is
known as :-
correct answer systematic sampling
your answer systematic sampling
select the blank

question in absence of proper________ the market research becomes a data collection
exercise.
correct answer problem definition
your answer analysis

question which institutions should be contacted for research on paint chemicals?
correct answer national chemical laboratory, pune , industrial research & development center ,
building research institute
your answer national chemical laboratory, pune , industrial research & development center ,

question the objectives of marketing research are
correct answer to understand the consumer needs and wants , to explore the new markets , to
analyze the competitors
your answer to understand the consumer needs and wants , to explore the new markets , to

question ultra violet ink is used to disguise customer coding. this activity is :-
correct answer a disapproved method
your answer a disapproved method
select the blank

question through cluster analysis objects/cases are classified into relatively________ group
called cluster.
correct answer homogeneous
your answer homogeneous
match the following

dangler pop pop
pop communication medium communication medium
opinion polls daily basis daily basis
corporate image study advertising research advertising research

question ethical issues to be observed while writing a report are :-
correct answer no deliberate misinterpretations , marketing problems should be designed to
suit hidden agenda , complete confidentiality and secrecy of data
your answer no deliberate misinterpretations , marketing problems should be designed to suit
hidden agenda , complete confidentiality and secrecy of data
select the blank

question multiple choice is a ________type of question.
correct answer close ended
your answer close ended

question the conjoint analysis helps to enable company's to :-
correct answer conduct brand swot analysis
your answer conduct brand swot analysis

question in the internet era, qualitative research is possible through :-
correct answer chat sessions
your answer chat sessions
select the blank

question ________is an important communication medium that helps recall advertising.
correct answer point of purchase(pop)items
your answer point of purchase(pop)items
true/false
question in the funnel approach, specific questions come first and general questions later.
your answer false

question in resources for marketing research skilled staff plays an important role in :-
correct answer maintaining data , dealing with different situation and problems , timely
completion of research
your answer maintaining data , dealing with different situation and problems , timely completion
of research
select the blank

question convenience sampling is used for ________.
correct answer exploratory research
your answer exploratory research
true/false
question the person conducting pharma research should be well qualified so that not to waste
doctors time.
correct answer true
your answer true
true/false
question the limitations with regression forecasting is that independent variables must be
forecasted before forecasting the dependent variables.
correct answer true
your answer true

question main features of technical report are :-
correct answer minute details of planning data collection , analysis , interpretation
your answer minute details of planning data collection , analysis , interpretation

question how people allocate their time and money to certain products and factors is depicted
by
correct answer psychographic variable
your answer psychographic variable
true/false
question question phrasing and structure are eliminated in semantic differential scale.
correct answer true
your answer true
true/false
question the popularity of likert scale is due to its ease of construction and administration.
correct answer true
your answer true

question which are the export promotion councils?
correct answer cashew export promotion council , handloom export promotion council , gem &
jewellery export promotion council
your answer cashew export promotion council , handloom export promotion council , gem &
true/false
question the written contract of a research should cover the penalty clause covering deficits
such as delays, inadequate data.
correct answer true
your answer true

question the producers in the sellers' market are also forced to take decisions based on the
market information because
correct answer the resources are scarce
your answer the resources are scarce

question scale intervals can be used for
correct answer age
your answer age
select the blank

question bibliography contains ________.
correct answer information of references and secondary data
your answer information of references and secondary data

question online survey methods include :-
correct answer email survey , html survey , downloadable interactive surveys
your answer email survey , html survey , downloadable interactive surveys

question data of market research cannot be maintained :-
correct answer without experienced and educated research staff
your answer without experienced and educated research staff

question pretesting of questionnaire includes testing of :-
correct answer question content , time taken to answer questions , categorisation
your answer question content , time taken to answer questions , categorisation

question identification of target population is facilitated by :-
correct answer well defined research objectives , alternative, reasonable/target population
definitions , specifications for exclusion in target population
your answer well defined research objectives , alternative, reasonable/target population
select the blank

question ________are used for national panel studies.
correct answer quota controls
your answer quota controls
select the blank

question finding out the number of vehicles at a given junction is a ________ method.
correct answer direct observation
your answer direct observation
true/false
question use of data analysis programme is the analysis strategy .
correct answer true
your answer true

question district gazetteer giving the information about population, public enterprises,
development etc. is an example of :-
correct answer government publications
your answer government publications
select the blank

question taking the responses on which political party will win the upcoming election is
known as ________.
correct answer opinion poll
your answer opinion poll
true/false
question when target respondents are intercepted and shopping areas, it is called mall
intercept.
correct answer true
your answer true

question spontaneous response from respondent is possible in :-
correct answer free response questions , probing questions , unstructured questions
your answer free response questions , unstructured questions

question in report writing, letter of transmission indicates :-
correct answer to whom the report is submitted, reason for research and official
authorization
your answer to whom the report is submitted, reason for research and official authorization

correct answer age
your answer family life style

question the test which consists of a series of pictures about which the subject is asked to
tell a story is called :-
correct answer thematic apperception test
your answer thematic apperception test
true/false
question descriptive research is a type of conclusive research.
correct answer true
your answer true
true/false
question balance sheet is an internal unpublished data.
your answer false

question transcribing data is involved :-
correct answer coding sheet on the disk , transferring the coded data from the
questionnaires , coding sheet on to magnetic tapes or directly into computers
your answer coding sheet on the disk , transferring the coded data from the questionnaires ,
coding sheet on to magnetic tapes or directly into computers
select the blank

question in conjoint analysis it may be difficult to ascribe or describe ________ for certain
products.
correct answer attributes
your answer attributes

question which is the institution specialising in pharma research?
correct answer central drug research institute, lucknow
your answer central drug research institute, lucknow
select the blank

question ________represents a close ended question.
correct answer scales
your answer probing
select the blank

question interpretation of results is highly subjective in ________.
correct answer projective techniques
your answer projective techniques

question stimulated test marketing can be used in :-
correct answer product concept testing , pilot study before national launch , packaging
appropriateness
your answer product concept testing , pilot study before national launch
select the blank

question in online surveys,________ works like focus groups.
your answer downloadable interactive surveys
true/false
question technical jargon should be used when unavoidable.
correct answer true
your answer true

question which publications can be used for research on automobile industry?
correct answer auto spark , automobile reporter , auto age
your answer auto spark , auto age

question cluster analysis is used in :-
correct answer market segment , understanding buyer behavior , selecting test markets
for various marketing strategies
your answer selecting test markets for various marketing strategies , market segment ,
understanding buyer behavior
true/false
question range is the simplest measure of calculation of mean.
your answer false
match the following

automotive research association of india pune mumbai
bharat leather corpn. ltd. agra agra
cashew corporation of india ltd. cochin cochin
cement corporation of india ltd. new delhi new delhi

question descriptors describing the selection criteria of the individuals needed for the
study are known as:
correct answer respondent descriptors
your answer respondent descriptors
true/false
question in data interpretation, cross tabulation is the distribution of one variables.
your answer false

correct answer no deliberate misinterpretations , marketing problems should be
designed to suit hidden agenda , complete confidentiality and secrecy of data
your answer no deliberate misinterpretations , complete confidentiality and secrecy of data
select the blank

question in two mode, two way data of mds, the products can be compared on the basis of
________ .
correct answer objective and perceived attributes
your answer objective and perceived attributes

question utilities of conjoint analysis are arrived through :-
correct answer iterative technique
your answer iterative technique

question semantic differential scale can be used for :-
correct answer rating the program " jassi jaisi koi nahin" , rating the service at hotel taj ,
rating the success of a new software
your answer rating the program " jassi jaisi koi nahin" , rating the service at hotel taj , rating
the success of a new software
match the following

getting the feel of possibility of a candidate winning in an election telephonic observation
exploring the conversion rate at a retail outlet observation telephonic
getting the feedback of demonstration of a food processor experimental direct interviews
getting the responses from experts regarding a new chemical postal survey questionnaire
method

question validation is fundamental step in research because :-
correct answer it ensures that data has accurately measured
your answer it ensures that data has accurately measured

question ethics in marketing research underline the three basic responsibilities that
includes :-
correct answer responsibility towards the respondent , responsibility towards the
researcher , responsibility towards the client
your answer responsibility towards the research process , responsibility towards the
respondent , responsibility towards the client

question which of the following are the research obligations to the client?
correct answer honest and clear reporting , briefing regarding study limitation ,
explanation of report conclusions and aiding client's application
your answer honest and clear reporting , briefing regarding study limitation
select the blank

exercise.
your answer problem definition

question the objective of questionnaire design is to seek consistency with :-
correct answer method of data collection , research objective , respondent's willingness
to answer questions on the subject
your answer research objective , respondent's willingness to answer questions on the subject
true/false
correct answer true
your answer true
true/false
question likert scale is relatively easy to construct and administer.
correct answer true
your answer true

question which publications can be refered for the research on cotton & textile industry?
correct answer texprocil bulletin , indian textile bulletin , indian cotton mills federation
journal
your answer texprocil bulletin , indian textile bulletin , indian cotton mills federation journal

question what is the source of information to know the technical details of norms for using
construction chemicals?
correct answer indian concrete journal
your answer chemical manufacturers directory
select the blank

question kurtosis is measure of ________ or flatness of curve defined by the frequency
distribution.
correct answer relative peakedness
your answer relative peakedness

your answer to protect the identity of the respondent

question a process of recognizing and noting people is known as :-
correct answer direct observation method
your answer direct observation method
select the blank

question pie chart is a round chart divided into sections denoting ________ associated
with each value.
correct answer percentage
your answer percentage
select the blank

question in mds the impact of pricing can be studied for the comparison of ________.
correct answer spatial maps
your answer spatial maps

question report presentation methodology deals with :-
correct answer research design, technique employees and justification
your answer research design, technique employees and justification

your answer email survey , downloadable interactive surveys
true/false
question the person conducting pharma research should be well qualified so that not to
waste doctors time.
correct answer true
your answer true
select the blank

question data cleaning is done through extensive checks for________.
correct answer consistency and treatment of missing responses
your answer consistency and treatment of missing responses
select the blank

question position bias is a possibility in ________questions.
correct answer multiple choice
your answer checklist
question verbalization of attitude is known as :-
correct answer opinion
your answer response
select the blank

question respondent's imagination is tested in ________.
correct answer rorschach test
your answer rorschach test


question the responses for the 'education' of a respondent can include
correct answer not disclosed , illiterate , literate without formal schooling
your answer not disclosed , illiterate , literate without formal schooling

question constant sum scale can be used for :-
correct answer how different household would spend a fixed amount in a month , how
different household would spend a fixed amount on entertainment , how different respondents
spend their sunday
your answer how different households would spend their monthly income , how different
household would spend a fixed amount in a month , how different household would spend a fixed
amount on entertainment

question which scale can be best used for rural surveys?
correct answer diagrammatic rating scale
your answer diagrammatic rating scale

question in cluster technique when the difference in rating of each attribute is added, this
method is called as :-
correct answer single linkage
your answer average linkage

question barometric methods of sales forecasting are :-
correct answer historical analogy , product like cycle concept , survey methods
your answer historical analogy , product like cycle concept , survey methods

question in data analysis, cross tabulation shows the relationship between :-
correct answer two or more variables
your answer two or more variables

question in simple regression yc = a +byz where :-
correct answer yc = sales forecast for given value of x , a= expected values of sales at x
= 0 , byz =average change in sales per unit changes in advertising expenditure
your answer a= expected values of sales at x = 0 , byz =average change in sales per unit
changes in advertising expenditure
true/false
question in conjoint analysis ranking involves complex trade offs.
correct answer true
your answer true
select the blank

question ________ is the determinant of how people act.
correct answer knowledge
your answer opinion
select the blank

question the ________ has set up districts and boundaries based on homogeneity of
socio-cultural parameters.
correct answer state re-organization commission
your answer state re-organization commission
true/false
question most of the organizations hire outside agencies to carry out extensive research.
correct answer true
your answer true
select the blank


question diagnostic methods of sales forecasting are :-
correct answer delphi method , munshi forecasts , last horse method
your answer munshi forecasts , last horse method , delphi method

question identify the close ended question type :-
your answer probing questions

question which scale uses numbers as labels only?
correct answer nominal scale
your answer nominal scale

question the preference of sunsilk shampoo to clinic plus shampoo can be judged with :-
correct answer ordinal scale
your answer ordinal scale
match the following

cluster analysis relatively homogeneous group relatively homogeneous group
regression analysis relationship between given variable and no. of other variables
relationship between given variable and no. of other variables
cojoint analysis optimum product design application optimum product design application
factor analysis a class of procedures for data reduction and summarization a class of
procedures for data reduction and summarization
true/false
correct answer true
your answer true

question a questionnaire :-
correct answer motivates a respondent to respond , facilitates data processing , is an
instrument for seeking and recording data
your answer motivates a respondent to respond , facilitates data processing , is an instrument
for seeking and recording data
true/false
question in trend analysis y= l x s x c x i where time = long term movement, seasonal and
cyclical and irregular.
your answer true
select the blank

question in cluster analysis linkage is based on ________distance or neighbour rule
correct answer minimum
your answer minimum
select the blank

question informal interview is a ________ format of data collection.
correct answer unstructured
your answer unstructured

question specialized techniques of market research include :-
correct answer national readership survey , forced exposure test , consumer panels
your answer national readership survey , forced exposure test , consumer panels

question this question is based on the case study of "research on consumer products".
what are the highlights of the study?
correct answer competition from major players well entrenched in the market ,
inferences about socio-economic status of consumer was to be found , company wanted to
manufacture watches
your answer competition from major players well entrenched in the market , inferences about
socio-economic status of consumer was to be found , company wanted to manufacture watches

question mean or average value is used to estimate when data have been collected using
:-
match the following

ranking several alternatives compared with each other at same time several alternatives
compared with each other at same time
scaling technique quantify a qualitative data projective technique
double barreled questions several responses at once several responses at once
checklist check one or more of the responses listed for answers check one or more of
the responses listed for answers

question the unit about which information is collected for analysis is called:-
correct answer element
your answer element
true/false
question in exploratory research, the sample is very large and represents a class.
your answer false
true/false
question data published by the audit bureau of circulation is an external published data.
correct answer true
your answer true
select the blank

question the clients or organization should do the comparison of defined research problem
with ________.
correct answer other problems that need to be studied
your answer budget

question adhoc methods for determining sample size are :-
correct answer rules of thumb , budget constraint , comparable studies
your answer rules of thumb , budget constraint , comparable studies

question a good research design should ensure that the data is gathered :-
correct answer accurately , timely , economically
your answer accurately , timely
true/false
question a specific change in lifestyle is indicated through demography
your answer false

question what are the advantages of secondary data?
correct answer easy accessibility , economy , a basis for further research
your answer easy accessibility , economy , a basis for further research
true/false
question the starting point of the semantic differential scale is neutral.
your answer false

question diagrammatic rating scale is best used for :-
correct answer rural respondents , children , illiterate respondents
your answer children , illiterate respondents
select the blank

question the ________ uses a cartoon format in which one of the characters is
represented as saying something.
correct answer roseinweig test
your answer roseinweig test
select the blank

question searching & developing alternatives is done in ________.
your answer conclusive research
true/false
question attitudes are measured through scaling and projective techniques.
correct answer true
your answer true

your answer mail survey

question what is the publication report?
correct answer a report with style, content according to the magazine and journals.
your answer a report with style, content according to the magazine and journals.
true/false
question ratio scale does not have a zero point.
your answer false
select the blank

question ________ is the final step of data acquisition plan.
correct answer data collection
your answer data collection

correct answer indian cotton mills federation journal , texprocil bulletin , indian textile bulletin
your answer indian textile bulletin , indian cotton mills federation journal

your answer rural respondents , children , illiterate respondents
true/false
your answer true
true/false
your answer false
true/false
correct answer true
your answer true

of research

true/false
question quota controls are used for national panel studies.
correct answer true
your answer true

question what is ment by the value of research information?
correct answer cost benefit analysis of the data
your answer how valuable the data is for the client

question a multivariate technique which attempts to ascertain the relation between a given
variable & a no of other variables is known as :-
correct answer regression analysis
your answer regression analysis
select the blank

question the efficiency of otc products is checked by ________ only
correct answer manufacturers
your answer manufacturers

question handling large amounts of data is possible through :-
correct answer data warehousing
your answer data warehousing
true/false
your answer false

question point of purchase(pop) is researched through :-
correct answer forced exposure test
your answer forced exposure test
select the blank

your answer information
true/false
question in conjoint analysis ranking of total utility is done from highest to lowest.
correct answer true
your answer true
select the blank


select the blank

question pie chart is a round chart divided into sections denoting ________ associated with
each value.
select the blank

your answer minimum
select the blank

question the significance of market research is increasing due to shift from ________
competition.
correct answer price to non price
your answer price to non price

question vendor evaluation has to be done to select best vendor for :-
correct answer price , reliability , credit
your answer price , reliability , credit
true/false
question market research & marketing research can be used interchangeably.
your answer false
match the following

dangler pop pop

your answer opinion
true/false
question factor loading is the correlation between a factor and a variable in a factor analysis.
correct answer true
your answer true


question which of the following are the types of sales and market research?
correct answer market characteristics study , establishment of quota and territories , market
share analysis study
your answer market share analysis study , market characteristics study , establishment of
quota and territories

question characteristics of open ended questions include :-
correct answer they develop rapport with the respondent , they help in exploratory research ,
unanticipated views of the respondent are obtained
your answer they develop rapport with the respondent , they help in exploratory research ,
true/false
correct answer true
your answer true


question an ideal questionnaire :-
correct answer is short and concise , has specific questions , has uncluttered layout
your answer is short and concise , has specific questions , has uncluttered layout
select the blank

your answer scales

question "structured"/ "unstructured" questionnaire is a classification based on the :-
correct answer degree of formality
your answer degree of formality
match the following

automotive research association of india pune pune
select the blank

question ________must cover all possible contingencies.
correct answer branching questions

question in market research, research director must oversees :-
correct answer execution of research at each stage
your answer budget of research
select the blank

question in mail survey, the questionnaire is ________.
correct answer self administered
your answer self administered

question for logical concrete and helpful interpretation which things are the most important?
correct answer interpretation should be honest and undistorted , infrequent answers should not
go unnoticed , objective and fundamental principal should always be dealt first
your answer interpretation should be honest and undistorted , objective and fundamental
principal should always be dealt first , averages are merely tendency and generalization

question in data analysis, the analysis methods are :-
correct answer examine difference , analyze experimental data , investigate association
your answer examine difference , analyze experimental data , investigate association
select the blank

question in marketing research, written contract should contain feedback on ________.
correct answer findings and implementation
your answer research methodology

true/false
question simple tabulation is the relationship between two or more variables.
your answer false

your answer illiterate , literate without formal schooling
true/false
question motivation research is easy to handle as it deals with qualitative variables in human
beings who are dynamic.
your answer false

question a questionnaire can be filled through different means like :-
correct answer observation , personal interview , telephone interview
your answer personal interview , telephone interview


question the respondent marks on a continnum between extremes his/her feelings
towards an object. this represents
correct answer scaling techniques
your answer ranking
select the blank

your answer maximum
select the blank


question market & sales analysis helps management in :-
correct answer developing company's sales plan (short and long term) , setting
standards of sales performance , estimating total sales force needed in future
your answer developing company's sales plan (short and long term) , setting standards of
sales performance , estimating total sales force needed in future
true/false
question smaller companies or individual consultants do not have any role to play in
market research field.
your answer false

true/false
correct answer true
your answer true


question what is the responsibility of client in problem determination?
correct answer monitor competitive and market environment
your answer giving proper information to respondent

question in cluster analysis, a linkage method based on average distance between all
pairs of objects where one member of the pair is from each of the cluster, it is called as :-
correct answer average linkage
your answer complete linkage

question according to lipstein, rules for minimizing non-sampling errors include :-
correct answer use the smallest sample consistent with research objective , sample
survey should be as easy to execute as possible , restrict the questionnaire to data essential to
the study
your answer use the smallest sample consistent with research objective , sample survey
should be as easy to execute as possible , restrict the questionnaire to data essential to the study

question in pharma research sampling procedure preferred is :
correct answer area sampling
your answer quota sampling
select the blank
question in industrial product research, newer raw materials are studied for ________ and
functional advantages.
correct answer pricing
your answer market condition
select the blank

known as ________.

spend their sunday
household would spend a fixed amount in a month

your answer honest and clear reporting , briefing regarding study limitation , explanation of
report conclusions and aiding client's application

select the blank

question national bureau of economic research publishes data for lagging, coincidental
and leading indicators based on ________.
correct answer 350 times series
your answer 200 times series

question the respondent is shown clippings of advertisements in which brand names are
deleted. he is then asked to identify the brand and the media where it appeared. this is known as
:-
correct answer recognition test
your answer recognition test
select the blank

question this question is based on the case study of "revival of three star hotel". the
management was considering attracting business executives, before that, it ________.
correct answer wanted to study the data of guests already available with the hotel
your answer wanted to study the data of guests already available with the hotel

question the physical characteristics of the questionnaire are important in motivating the
respondent to participate and complete the form. this is true in case of
your answer personal interview
true/false
question cluster sampling is non-probability sampling
your answer false
match the following

to understand the effect of cable tv industry on hindi cinema causal research secondary
research
to find out the preference of movie theaters for the youth descriptive research causal research
to ascertain the possibility of developing solar car exploratory research consumer panel
survey
to understand the buying pattern of grocery items for a group of housewives over six months
consumer panel survey exploratory research
true/false
your answer true
match the following

skewness symmetric distribution about mean symmetric distribution about mean
array numerical sequence either ascending or descending numerical sequence either

ascending or descending
simple tabulation one variable distribution one variable distribution
cross tabulation relationship between two or more variables relationship between two or
more variables
select the blank

competition.
your answer profit to non profit

select the blank

question the retail store audits and prescription audits carried out by org are like ________
at all chemists .
correct answer fmcg products
your answer fmcg products
true/false
question the written contract of a research should cover the penalty clause covering
deficits such as delays, inadequate data.
correct answer true
your answer true

authorization

question the first step in data acquisition plan is :-
correct answer formulating data objectives
your answer formulating data objectives
true/false
question factor loading is the correlation between a factor and a variable in a factor
analysis.
correct answer true
your answer false
select the blank

question the data must be obtained quickly enough at ________.
correct answer reasonable costs
your answer appropriate costs
true/false
question in mds, when input data is ratio scaled, it is called as non-metric mds.
your answer false
select the blank
question in ________ forecast, he collects all information in his mind and based on his
vast experience he makes forecast.
correct answer munshi
your answer judgment
true/false
information.
correct answer true
your answer true

question close ended questionnaires are structured and closed. they
correct answer are easy to tabulate and analyze
your answer are easy to tabulate and analyze
select the blank

question a factor's eigne value is the sum of________ of factor loading.
correct answer square
your answer square root

question the respondent may refuse to answer a question if he feels it is invading his
privacy or has no legitimate purpose. the researcher considers such issues at which stage of the
questionnaire design?
correct answer evaluating the question content
your answer determining the wordings of the question

correct answer market share analysis study , market characteristics study ,
establishment of quota and territories
your answer product mix studies , market share analysis study , market characteristics study

question projective techniques draw inferences about :-
correct answer personality structure , marketing situation , deep seated biases
your answer marketing situation , deep seated biases
select the blank

question for the semantic differential scale the central point of the scale is a ________.
correct answer neutral point
your answer neutral point

question the producers in the sellers' market are also forced to take decisions based on
the market information because
your answer there is cut throught competition

true/false
question in mds, two-way modes, products can be compared on objective and perceived
attributes.
correct answer true
your answer true
true/false
question sales quotas are set before estimation of market potential and sales territories.
your answer false

true/false
your answer false
true/false
question close ended questions are time consuming and costly exercise.
your answer false
true/false
question sales representative work load depends on average order size.
correct answer true
your answer true
true/false
your answer false

question the respondents in the research of pharma companies are :-
correct answer doctors , patients , pharmacists
your answer doctors , patients , pharmacists
true/false
question postal surveys fail because the apparent low cost turns out to be very high due to non
response.
correct answer true
your answer true
true/false
correct answer true
your answer true

question "care should be taken to prevent respondent fatigue and disinterest." this is taken into
account in which step of the questionnaire design ?
correct answer determining the interviewing process
your answer determining the interviewing process

your answer auto spark , automobile reporter , auto age
match the following

executive report report for decision maker miniature report containing major facts, findings, and
conclusion.
pictographs graphical depiction graphical depiction
histograph vertical bar chart vertical bar chart
report for publication report for general public report for general public

question a factor's eigen value is the :-
correct answer sum of squares of its factor loading
your answer sum of squares of its factor loading

question the responsibility of the research organization towards the respondent is :-
correct answer to protect anonymity if agreed
your answer to protect anonymity if agreed
true/false
correct answer true
your answer true
select the blank

question market research is a ________ industry in india.
correct answer growing
your answer growing
question the situation of "don't know" cannot be recorded in :-
correct answer dichotomous questions
your answer dichotomous questions
select the blank

question the ________ uses a cartoon format in which one of the characters is represented as
saying something.

by

true/false
your answer false

your answer interpretation should be honest and undistorted , infrequent answers should not

question economic indicators in survey method of sales forecasting are :-
correct answer leading , co-incident , lagging
your answer leading , co-incident , lagging

select the blank

question manual or personal method is for________.
correct answer selecting and analysis strategy
your answer selecting and analysis strategy
select the blank

called cluster.
select the blank
question ________ research describes some aspects of market characteristics.
correct answer descriptive
your answer descriptive

question factors affecting consumer decision process include :-
correct answer economic factors , intrinsic factors , external factors
your answer economic factors , intrinsic factors , external factors

select the blank

relationship.
select the blank

question ________ loading is the corelation between a factor and variable.
correct answer factor
your answer factor
select the blank

your answer findings and implementation

question factor loading is the corelation between :-
correct answer a factor & a variable
your answer a factor & a variable
select the blank


question several alternatives have to be compared with each other at the same time in :-
correct answer ranking questions
your answer ranking questions
true/false
correct answer true
your answer true
match the following

low responses inaccessibility inaccessibility

sampling error not representative of population not representative of population
non-sampling error recording error recording error
sampling information about population information about population

question what is the ideal source to find out the information on who are the manufacturers of
paper chemicals in india?
correct answer indian chemical directory
your answer catalogue of indian chemical plant manufacturers

question following are the characteristics of factor analysis :-
correct answer uses an advance forms of co-relation analysis to the responses , variables that
are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , the model is
primarily based on liner relationship through which factor loading is derived.
your answer uses an advance forms of co-relation analysis to the responses , variables that

question the retail store audit does not measure:-
correct answer brand loyalty
your answer brand loyalty

question which of the following are the international / national mr players?
correct answer imrb , gallup/mba , nfo
your answer imrb , gallup/mba , nfo
true/false
correct answer true
your answer true

question a questionnaire can be :-
correct answer structured , disguised , informal
your answer structured , disguised , a booklet containing information

appropriateness
your answer product concept testing , pilot study before national launch , packaging
appropriateness

question the national readership survey(nrs) investigates :-
correct answer readership by income levels , readership by duplication , readership per copy of
publication
your answer readership by income levels , readership by duplication , readership per copy of
publication
question multidimensional scaling consist of :-
correct answer attribute data , non attribute data , similarity and preference
your answer attribute data , non attribute data , similarity and preference
select the blank


your answer complete confidentiality and secrecy of data , no deliberate misinterpretations ,
marketing problems should be designed to suit hidden agenda


question checklists are useful for :-
correct answer factual data
your answer factual data

question evaluating the question content is the :-
correct answer 4th step
your answer 3rd step


select the blank


correct answer to understand the consumer needs and wants , to explore the new
markets , to analyze the competitors

question the long form of imrb is :-
correct answer indian market research bureau
your answer indian market research bureau
true/false
question determining the questionnaire structure is the first step of process of
questionnaire design.
your answer false
true/false
your answer false


question a multivariate statistical technique that uses a class of procedures for data
reduction & summarization is known as :-
correct answer factor analysis
your answer factor analysis
true/false
question rural sec grid is based on education and monthly household income
your answer false
select the blank

question factor analysis is based on linear relationship through which ________ is derived.
correct answer factor loading
your answer factor loading
select the blank

question the responsibility of a client towards a research firm include ________.
correct answer disclosure of relevant proprietary data
your answer disclosure of relevant proprietary data

question in delphi method experts or knowledgeable people are invited to give their
forecast :-
correct answer without giving reasons
your answer without giving reasons
select the blank

question data interpretation requires ________ and logical skills.
correct answer qualitative
your answer quantitative
select the blank


question short range forecast is done for the duration of :-
correct answer upto 1 year
your answer upto 1 year
select the blank


your answer market segment , understanding buyer behavior , selecting test markets for
various marketing strategies
select the blank




question top of mind recall is observed in :-
correct answer attitude research
your answer attitude research
true/false
question in conjoint analysis, the assumption is that an individual is incapable of ranking
options on basis of some criterion.
your answer false
select the blank

match the following

post launch research usage and attitude usage and attitude
target respondents doctors dealers
sampling procedure area sampling area sampling
pre launch research clinical trials and formulations clinical trials and formulations
true/false
question sample size tends to be inversely proportional to cost of sampling.
correct answer true
your answer true
select the blank

question ________ can be used for the diagrammatic rating scale.
correct answer pictures
your answer pictures
true/false
question the technique in which respondents are provided with incomplete sentences
which they can complete as they choose to do so, is known as construction technique.
your answer false

question while formulating the research purpose the following points should be taken into
consideration :-
correct answer what are the problems or opportunities? , what are the decision
alternatives? , who are the users of the research?
your answer what is the cost of the research? , what are the problems or opportunities? , who
are the users of the research?
true/false
your answer false

question a list of population members used to obtain a sample is known as the:-
correct answer sampling frame
your answer sampling frame
true/false
your answer false

question sales forecast helps to decide the :-
correct answer purchase of inventory
your answer market potential

your answer accurately , timely , economically
true/false
question in regression analysis, dependent variables can be expressed as a linear
function of impendent variables.
correct answer true
your answer true
true/false
correct answer true
your answer true
select the blank

your answer pricing

question what is executive report?
correct answer report for decision makers
your answer report for decision makers
match the following


question issues which a doctors seeks regarding a product are :-
correct answer amount of drugs required , indications for prescription , efficiency over all
time needed for drug concentration in the body
your answer amount of drugs required , indications for prescription , efficiency over all time
needed for drug concentration in the body
select the blank

your answer growing

true/false
correct answer true
your answer true

select the blank

known as ________.
true/false
intercept.
correct answer true
your answer true

your answer free response questions , unstructured questions

authorization

correct answer age
your answer family life style

true/false
correct answer true
your answer true
true/false
your answer false

select the blank

products.

select the blank

your answer probing
select the blank


appropriateness
your answer product concept testing , pilot study before national launch
select the blank

your answer downloadable interactive surveys
true/false
correct answer true
your answer true


your answer selecting test markets for various marketing strategies , market segment ,
understanding buyer behavior
true/false
your answer false
match the following

automotive research association of india pune mumbai

study are known as:
true/false
your answer false

select the blank

________ .


match the following

getting the feel of possibility of a candidate winning in an election telephonic observation
exploring the conversion rate at a retail outlet observation telephonic
getting the feedback of demonstration of a food processor experimental direct interviews
getting the responses from experts regarding a new chemical postal survey questionnaire
method


includes :-
correct answer responsibility towards the respondent , responsibility towards the
researcher , responsibility towards the client

your answer honest and clear reporting , briefing regarding study limitation
select the blank

exercise.
your answer problem definition

your answer research objective , respondent's willingness to answer questions on the subject
true/false
correct answer true
your answer true
true/false
correct answer true
your answer true

journal

select the blank

distribution.

select the blank

with each value.
select the blank



your answer email survey , downloadable interactive surveys
true/false
waste doctors time.
correct answer true
your answer true
select the blank

select the blank

your answer branching questions


question this question is based on the case study of "revival of three star hotel". the hotel
was experiencing a decline in business. the management decided to attract business executives
as :-
correct answer there was a decline in occupancy in the hotel
your answer there was a decline in occupancy in the hotel
select the blank

question a specific change in lifestyle is indicated by ________
correct answer psychographics
your answer socio-economic class
match the following

mother-tongue assamese assamese
food habits demographic demographic
town classification metro metro
household structure joint family village

question market research involves
correct answer collection and analysis of data
your answer collection and analysis of data
true/false
question protection against unqualified researchers is a responsibility of the client.
your answer false

question dichotomous form of questions can be observed in :-
correct answer branching questions , qualifying questions , opening questions
your answer branching questions , qualifying questions , opening questions

includes :-
correct answer responsibility towards the respondent , responsibility towards the client ,
responsibility towards the researcher
true/false
correct answer true
your answer true

question for logical concrete and helpful interpretation which things are the most
important?
correct answer interpretation should be honest and undistorted , infrequent answers
should not go unnoticed , objective and fundamental principal should always be dealt first

your answer observation , personal interview , telephone interview
true/false
correct answer true
your answer true
true/false
question telephonic surveys can be used to identify the acceptability of the food processor
after demonstration.
your answer true
select the blank

your answer opinion

your answer reliability , credit , longer relationship

question where the railways, research, designs & standards organisation is based?
correct answer lucknow
your answer lucknow
true/false
question regression analysis can be used in sales forecasting to measure the relationship
between company's sales and other economic variables.
correct answer true
your answer true

your answer respondent

question non hierarchical procedure of cluster analysis further has other subtypes like:-
correct answer sequential threshold , parallel threshold , optimizing partitioning
your answer parallel threshold , optimizing partitioning

question what is the first step in the research design process?
correct answer problem identification
your answer problem identification
select the blank

your answer average
true/false
correct answer true
your answer false

question industrial product research was earlier restricted to :-
correct answer demand forecasting
your answer demand forecasting

select the blank

your answer munshi

question a nonhierarchical clustering procedure determines a cluster centre & then groups
all objects within a prespecified threshold value from centre is known as :-
correct answer segmental threshold method
your answer segmental threshold method
true/false
your answer false
select the blank

question ________ type of question allow response in affirmative or negative.
correct answer dichotomous
your answer dichotomous
true/false
question a show card is the identity of the researcher conducting the interview
your answer false

appropriateness
appropriateness

correct answer timely completion of research , maintaining data , dealing with different
situation and problems
your answer dealing with different situation and problems , timely completion of research ,
defining major problems

your answer illiterate , literate without formal schooling , student
select the blank

your answer causal

question in pre launch research of pharmaceutical products, it is conducted for
correct answer clinical trials under controlled parameters for efficiency and side effects
your answer clinical trials under controlled parameters for efficiency and side effects
select the blank

true/false
your answer false

true/false
analysis.
correct answer true
your answer true
select the blank

your answer scales

question while determining the interviewing process, the researcher is confronted with :-
correct answer ascertaining the communication media
your answer issue of content of the question

select the blank

question spontaneous responses are obtained in ________ questions.
correct answer open ended
your answer open ended
match the following

wording of the question step 5 step 1
question response format step 4 step 3
typography step 7 step 4
interviewing process step2 step2
select the blank

question ________ are the internalized factors that cause people to behave the way they
do.
correct answer motives
your answer motives

your answer personality structure , deep seated biases
select the blank


your answer response
select the blank




spend their sunday


question in cluster technique when the difference in rating of each attribute is added, this
method is called as :-
correct answer single linkage



your answer a= expected values of sales at x = 0 , byz =average change in sales per unit
changes in advertising expenditure
true/false
correct answer true
your answer true
select the blank
your answer opinion
select the blank

true/false
correct answer true
your answer true
select the blank


correct answer delphi method , munshi forecasts , last horse method

your answer probing questions

your answer nominal scale

match the following

cluster analysis relatively homogeneous group relatively homogeneous group

regression analysis relationship between given variable and no. of other variables
relationship between given variable and no. of other variables
cojoint analysis optimum product design application optimum product design application
factor analysis a class of procedures for data reduction and summarization a class of
procedures for data reduction and summarization
true/false
correct answer true
your answer true

true/false
your answer true
select the blank

your answer minimum
select the blank



manufacture watches

:-
match the following

scaling technique quantify a qualitative data projective technique

your answer element
true/false
your answer false
true/false
correct answer true
your answer true
select the blank

with ________.
your answer budget

your answer accurately , timely
true/false
your answer false

true/false
your answer false

select the blank

select the blank

your answer conclusive research
true/false
correct answer true
your answer true


true/false
your answer false
select the blank



true/false
your answer true
true/false
your answer false
true/false
correct answer true
your answer true

of research

true/false
correct answer true
your answer true


select the blank


true/false
your answer false

select the blank

true/false
correct answer true
your answer true
select the blank


select the blank

each value.
select the blank

your answer minimum
select the blank

competition.

true/false
your answer false
match the following

dangler pop pop

your answer opinion
true/false
correct answer true
your answer true


true/false
correct answer true
your answer true


select the blank

your answer scales


match the following


select the blank


select the blank



select the blank


true/false
your answer false

true/false
your answer false


true/false
your answer true
true/false
your answer false
true/false
correct answer true
your answer true

of research

true/false
correct answer true
your answer true


select the blank


true/false
your answer false

select the blank

true/false
correct answer true
your answer true
select the blank


select the blank

each value.
select the blank

your answer minimum
select the blank

competition.

true/false
your answer false
match the following

dangler pop pop

your answer opinion
true/false
correct answer true
your answer true



true/false
correct answer true
your answer true


select the blank

your answer scales


match the following

select the blank


select the blank


select the blank


true/false
your answer false

true/false
your answer false


true/false
your answer true
true/false
your answer false
true/false
correct answer true
your answer true

of research

true/false
correct answer true
your answer true


select the blank


true/false
your answer false
select the blank

true/false
correct answer true
your answer true
select the blank


select the blank

each value.
select the blank

your answer minimum
select the blank

competition.

true/false
your answer false
match the following

dangler pop pop


your answer opinion
true/false
correct answer true
your answer true



true/false
correct answer true
your answer true


select the blank

your answer scales

match the following

select the blank


select the blank



select the blank

true/false
your answer false

true/false
your answer false
match the following

question
correct answer
your answer
determine the specific data to be sought

statement of research purpose
statement of research purpose
questionnaire structure
funnel approach
funnel approach
physical characteristic of questionnaire

typography
typography
pretesting
eliminate flaws
eliminate flaws
select the blank

question
a factor's eigne value is the sum of________ of factor loading.
correct answer
square
your answer
square
select the blank

question
retail store audit is a quantitative feedback on________.
correct answer
consumer buying patterns
your answer
consumer buying patterns
true/false
question
rural sec grid is based on education and monthly household income
correct answer
false
your answer
false

question
a nonhierarchical clustering procedure determines a cluster centre & then groups all objects
within a prespecified threshold value from centre is known as :-
correct answer
segmental threshold method
your answer
segmental threshold method
select the blank

question
in ________ forecast, he collects all information in his mind and based on his vast experience he
makes forecast.
correct answer
munshi
your answer
munshi
select the blank

question
in cluster analysis linkage is based on ________distance or neighbour rule
correct answer
minimum
your answer
minimum

question
a town can be classified on the basis of population as
correct answer
class i , classiii , metro
your answer
class i , classiii , metro

question
a questionnaire can be termed as "good" when :-
correct answer
the respondent can understand the question , the respondent has the necessary information to
answer the questions , if the respondent is willing to provide the necessary information
your answer
the respondent can understand the question , if the respondent is willing to provide the necessary
information , it is visually attractive with good layout
true/false
question
simple tabulation is the relationship between two or more variables.
correct answer
false
your answer
false

question
the respondent is shown clippings of advertisements in which brand names are deleted. he is
then asked to identify the brand and the media where it appeared. this is known as :-
correct answer
recognition test
your answer
recognition test
true/false
question
balance sheet is an internal unpublished data.
correct answer
false
your answer
false
select the blank

question
descriptive research requires the ________ analysis.
correct answer
quantitative
your answer
qualitative
true/false
question
market research & marketing research can be used interchangeably.
correct answer
false
your answer
false

question
district gazetteer giving the information about population, public enterprises, development etc. is
an example of :-
correct answer
government publications
your answer
government publications
true/false
question
the client or organization should answer the queries of cost v/s benefits of research.
correct answer
true
your answer
false

question
retail store audit uses :-
correct answer
random multistratified sampling
your answer
random multistratified sampling

question
non hierarchical procedure of cluster analysis further has other subtypes like:-
correct answer
sequential threshold , parallel threshold , optimizing partitioning
your answer
parallel threshold , optimizing partitioning

question
subscribers to retail store audit(rsa) receive the report :-
correct answer
monthly
your answer
monthly
select the blank

question
the assumption that the respondents externalization is the process of his internalization is
observed in ________.
correct answer
thematic apperception test
your answer
thematic apperception test

question
variables such as age, number of customers scales, costs, heights etc. can be measured by
correct answer
ratio scale
your answer
ratio scale

question
the arrangement of data items in a numerical sequence either ascending or descending order is :-
correct answer
an array
your answer
an array

question
point of purchase(pop) is researched through :-
correct answer
forced exposure test
your answer
forced exposure test
select the blank

question
the significance of market research is increasing due to shift from ________ competition.
correct answer
price to non price
your answer
price to non price
select the blank

question
factor analysis is based on linear relationship through which ________ is derived.
correct answer
factor loading
your answer
factor loading

question
informal interview is also known as :-
correct answer
in-depth interview
your answer
in-depth interview

question
specialized techniques of market research include :-
correct answer
national readership survey , forced exposure test , consumer panels
your answer
national readership survey , consumer panels
select the blank

question
the responsibility of a client towards a research firm include ________.
correct answer
disclosure of relevant proprietary data
your answer
disclosure of relevant proprietary data

question
what is the publication report?
correct answer
a report with style, content according to the magazine and journals.
your answer
a report with style, content according to the magazine and journals.

question
semantic differential scale can be used for :-
correct answer
rating the program " jassi jaisi koi nahin" , rating the service at hotel taj , rating the success of a
new software
your answer
rating the program " jassi jaisi koi nahin" , rating the service at hotel taj , rating the success of a
new software
select the blank

question
data interpretation requires ________ and logical skills.
correct answer
qualitative
your answer
quantitative
true/false
question
the starting point of the semantic differential scale is neutral.
correct answer
false
your answer
false

question
the result of exploratory research is :-
correct answer
development of hypotheses
your answer
development of hypotheses
true/false
question
reports printed by the professional bodies are external unpublished data.
correct answer
false
your answer
false
match the following

question
correct answer
your answer
ranking
several alternatives compared with each other at same time
quantify a qualitative data
scaling technique
quantify a qualitative data
several alternatives compared with each other at same time
double barreled questions

several responses at once
several responses at once
checklist
check one or more of the responses listed for answers
check one or more of the responses listed for answers
select the blank

question
association technique is a type of ________.
correct answer
projective technique
your answer
projective technique
true/false
question
clarity in report writing should be there to avoid vagueness and misinterpretation.
correct answer
true
your answer
true

question
transcribing data is involved :-
correct answer
coding sheet on the disk , transferring the coded data from the questionnaires , coding sheet on
to magnetic tapes or directly into computers
your answer
transferring the coded data from the questionnaires , coding sheet on to magnetic tapes or
directly into computers

question
what are the factors to be considered in cluster analysis?
correct answer
limited number of clusters due to limitation of market potential , clusters are not water tight
compartment , evaluating the quality of cluster is difficult
your answer
limited number of clusters due to limitation of market potential , clusters are not water tight
compartment , evaluating the quality of cluster is difficult
select the blank

question
for the semantic differential scale the central point of the scale is a ________.
correct answer
neutral point
your answer
neutral point

question
a multivariate statistical technique that uses a class of procedures for data reduction &
summarization is known as :-
correct answer
factor analysis
your answer
factor analysis

question
issues which a doctors seeks regarding a product are :-
correct answer
amount of drugs required , indications for prescription , efficiency over all time needed for drug
concentration in the body
your answer
amount of drugs required , indications for prescription , efficiency over all time needed for drug
concentration in the body
true/false
question
ratio scale does not have a zero point.
correct answer
false
your answer
false

question
spreading the sample through the entire population following a regular pattern is known as :-
correct answer
systematic sampling
your answer
systematic sampling
true/false
question
this question is based on the case study of "the bookshop". the bookshop had a strong position in
the textbook market.
correct answer
false
your answer
false

question
pretesting of questionnaire includes testing of :-
correct answer
question content , time taken to answer questions , categorisation
your answer
question content , time taken to answer questions , categorisation
select the blank

question
in online surveys,________ works like focus groups.
correct answer
chat sessions
your answer
chat sessions
:-
correct answer readership by income levels , readership by duplication , readership per
copy of publication
question this question is based on the case study of "book jacket". the publishers found
that the market ________.
correct answer was biased towards higher socio-economic group
appropriateness
question retail store audit is a quantitative feedback on________.
correct answer consumer buying patterns
determine the specific data to be sought statement of research purpose statement of research
purpose
questionnaire structure funnel approachfunnel approach
physical characteristic of questionnaire typography typography
pretesting eliminate flaws final draft
question retail store audit(rsa) divides india into 4 zones and 22 states.
correct answer true
correct answer true
question in mds, when the input data is in nominal form, it is called as non-metric mds.
correct answer true
question the ________ objectives are derived from research objectives.
correct answer data
question a nonhierarchical clustering procedure determines a cluster centre & then groups
all objects within a prespecified threshold value from centre is known as :-
correct answer segmental threshold method
question what are the disadvantages of secondary data?
correct answer inaccuracy , incompleteness , unit of measurement
correct answer true
question subscribers to retail store audit(rsa) receive the report :-
correct answer monthly
question spices export promotion world trade center is based at
correct answer cochin
question the over counter drugs are those which the consumers buy their own with doctors
advice

at all chemists .
correct answer true
manufacture watches
question constant sum scale (assigning points) can be used for :-

correct answer how different household would spend a fixed amount in a
month , how different household would spend a fixed amount on entertainment , how different
respondents spend their sunday
question through cluster analysis objects/cases are classified into
relatively________ group called cluster. homogeneous
question in mds, when input data is ratio scaled, it is called as
non-metric mds. correct answer false
select the blank
question in snowball sampling, (samples selected based on the initial set of samples) initial
sample sizes selected using probability methods but additional units are obtained through
information supplied by initial units called________. correct answer referrals
question complete________ of respondent and secrecy of data should be maintained. correct
answer confidentiality
question sirdo is the abbreviation of?
correct answer small industries research & development organization
correct answer minute details of planning data collection, analysis
interpretation
question ________ can be used for the diagrammatic rating scale. correct answer pictures
question mean or average value is used to estimate when data have been
collected using :- correct answer interval or ratio scale
question ________ type of question allow response in affirmative or
negative. correct answer dichotomous [yes / no]
question in conjoint analysis, the assumption is that an individual is
incapable of ranking options on basis of some criterion. correct answer false
question which of the following is the source of internal published data?
correct answer chairman's statement
question the impact of promotional slogans on the consumers can be studied with correct
answer association technique
question in hierarchical method of cluster analysis is again divided into
correct answer centrioid method, linkage, variance
question market research is a ________ industry in india. correct answer growing
question in resources for marketing research skilled staff plays an
important role in :- correct answer maintaining data, dealing with different situation and
problems, timely completion of research
correct answer observation, personal interview , telephone interview
question position bias is a possibility in ________questions. correct answer multiple choice
question national bureau of economic research publishes data for lagging, coincidental and
leading indicators based on ________. correct answer 350 time’s series
question multidimensional scaling, does not explain:- correct answer perception about the
brands
question the objective of questionnaire design is to seek consistency with
correct answer method of data collection , research objective ,
respondent's willingness to answer questions on the subject
correct answer true
exercise. correct answer problem definition
question quota controls are used for national panel studies. correct answer true
question which of the following represents a sampling error ?
correct answer selected sample not representative of the population
question close ended questions are time consuming and costly exercise. correct answer false
question in pre launch research of pharmaceutical products, it is conducted
for correct answer clinical trials under controlled parameters for efficiency and side effects
question reports printed by the professional bodies are external

unpublished data. correct answer false


correct answer branching questions , qualifying questions , opening
questions
question the ________ has set up districts and boundaries based on homogeneity of socio-
cultural parameters.
question "structured"/ "unstructured" questionnaire is a classification
based on the :-
question in data analysis simple tabulation shows the distribution of :-
correct answer one variable at a time
question the questionnaire design is a process involving :-
correct answer 10 steps

correct answer munshi forecasts , last horse method , delphi method


correct answer true

correct answer national readership survey , forced exposure test , consumer
panels

question in exploratory research, the sample is very large and represents a

class. correct answer false
question this question is based on the case study of "revival of three star hotel". the hotel was
experiencing a decline in business. the management decided to attract business executives as :-
correct answer not disclosed , illiterate , literate without formal
schooling
question semantic differential scale is only three point rating scale.


question this question is based on the case study of "the bookshop". what
facilitated the idea of starting a copy service ?
correct answer availability of the shop next door on lease
question ethics in marketing research underline the three basic

responsibilities that includes :- responsibility towards the respondent , responsibility towards
the client , responsibility towards the researcher

question while determining the interviewing process, the researcher is

confronted with :- correct answer ascertaining the communication media
select the blank

question long form of nddb is ________.
correct answer national dairy development board
true/false
question in cluster analysis linkage is based on ________distance or

neighbor rule correct answer minimum
question the person conducting pharma research should be well qualified so
that not to waste doctors time.
correct answer true
question taking the responses on which political party will win the
upcoming election is known as ________.
question in regression analysis, dependent variables must be measured on
nominal scale. correct answer false
question factor loading is the correlation between a factor and a variable

in a factor analysis. correct answer true
question a list of population members used to obtain a sample is known as

the:- correct answer sampling frame
question in trend analysis y= l x s x c x i where time = long term

movement, seasonal and cyclical and irregular.
question while formulating the research purpose the following points should
be taken into consideration :-
correct answer what are the problems or opportunities? , what are the
decision alternatives? , who are the users of the research?
select the blank
correct answer rorschach test inkblot

correct answer cashew export promotion council , handloom export promotion
council , gem & jewellery export promotion council
question the producers in the sellers' market are also forced to take
decisions based on the market information because
question what are the various subparts of research objectives?

correct answer research questions , hypothesis development , research
boundaries
• determine the specific data to be sought statement of research purpose

• questionnaire structure funnel approach
• physical characteristic of questionnaire typography
• pretesting eliminate flaws


correct answer readership by income levels , readership by duplication ,
readership per copy of publication

• cluster analysis relatively homogeneous group

• regression analysis relationship between given variable and no. of
other variables
• co joint analysis optimum product design application
• factor analysis a class of procedures for data reduction and

summarization

question what is the significance of report?

correct answer quality of report is adjudged by a report , lead to
appropriate actionable policies and decisions. , for future references as secondary
data


correct answer uses an advance forms of co-relation analysis to the
responses , variables that are interrelated and similar are reduced to smaller numbers
of uncorrelated factors. , the model is primarily based on liner relationship
through which factor loading is derived.


correct answer to understand the consumer needs and wants , to explore the
new markets , to analyze the competitors
question in the funnel approach, specific questions come first and general
questions later.
question the client or organization should answer the queries of cost v/s
benefits of research.
correct answer true
• post launch research usage and attitude

• target respondents doctors
• sampling procedure area sampling
• pre launch research clinical trials and formulations
question for the semantic differential scale the central point of the scale
is a ________.
question getting the response for television viewership from a group of
respondents over the period of six months is an example of consumer panel survey.
correct answer true
question this question is based on the case study of "book jacket". the
publishers found that the market ________.
correct answer was biased towards higher socio-economic group

question corollary data in market analysis research is :-

correct answer data related to the product but not about the product
question report should be terse and concise.

correct answer is an instrument for seeking and recording data , motivates
a respondent to respond , facilitates data processing
match the following

skewness symmetric distribution about mean

array numerical sequence either ascending or descending
simple tabulation one variable distribution

cross tabulation relationship between two or more variables

question projective technique is a subtype of open ended question.

correct answer true
question sampling in which each element has known chance for inclusion in
the study is known as probability sampling correct answer true

select the blank

question kurtosis is measure of ________ or flatness of curve defined by
the frequency distribution. correct answer relative peaked ness

correct answer attribute data , non attribute data , similarity and
preference
question the respondent is shown clippings of advertisements in which brand
names are deleted. he is then asked to identify the brand and the media where
it appeared. this is known as :- correct answer recognition test

question questionnaire design is the integral part of research design.

correct answer true
your answer true
correct answer honest and clear reporting , briefing regarding study
limitation , explanation of report conclusions and aiding client's application


correct answer cashew export promotion council , handloom export promotion
council , gem & jewellery export promotion council
question the respondent marks on a continnum between extremes his/her

feelings towards an object. this represents
question which is the journal available for footware?

correct answer journal of leather technologists association
question this question is based on the case study of "research on consumer products ". the
company did not have any major threat from competition in the indian market.


correct answer well defined research objectives , alternative,
reasonable/target population definitions , specifications for exclusion in target
population
question "self administered" personal interviews are those in which :-
correct answer the respondent fills the questionnaire
question ________ translates information needs into a set of questions that

a respondent can answer. correct answer a questionnaire
question pie chart is a round chart divided into sections denoting ________
associated with each value. correct answer percentage
question in industrial product research the research methodologies adopted

are :- correct answer in-depth interviews , surveys , application research
question in ________ method the research analyst is not concerned with

cause and research relationship. correct answer diagnostic
question recall level of niram advertisement can be found out by doing :-

correct answer advertisement effectiveness study
question when company prepares a long range plan it is unpublished internal

source of information. correct answer true
question which publications can be used for research on automobile

industry? correct answer auto spark , automobile reporter , auto age

question the ________ uses a cartoon format in which one of the characters
is represented as saying something. correct answer roseinweig test
select the blank

question ________ research describes some aspects of market

characteristics. correct answer descriptive
? marketing research is not a substitute but an aid to judgement.

steps involved in market research: -
1. define research purpose / problem
2. define the research objective
3. estimate the value of information
4. select the research approach
5. apply research tactics
6. compare cost and timings
7. collect data
8. analyze and interpret collected data
9. make recommendations and conclusions
exploratory research: - general overview of the situation but don’t have any data available.
a. personal interviews
b. industry expert views
c. existing secondary data
d. qualitative research
e. pilot survey
descriptive – need to obtain very specific picture of the market. methods used:
secondary data
survey
panels
casual – one variable causes or determines the value of the other variables.
similar like lab experimentation.
motives – are internalized factors that cause people to behave the way they do.
secondary sources –
• consumer inputs
• industrial users
• research reports
ratio scales:
1) respondents to indicate their choice by selecting from the options provided –itemised
rating scale
2) respondents to rate the set of items according to their importance – rank order scale
3) assign points according to their importance – constant sum scale
4) how much they agree or disagree with the set of statements – likert scale
5) indicate their attitude towards an organization – semantic differential scale
? nominal scales – variables such as age, sex, occupation, religion, brand awareness.
? ordinal scales – percentile, median and rank order co relation. customer asked to show
his preference for a product. page 46
? interval scales – attitude, opinions, index numbers.
? ratio scales –unlike interval scale doesn’t have a zero value
types of questions: -
open-ended close ended
• free response dichotomous
• probing ranking
• projective techniques: checklist
like showing objects multiple choices
scaling page 70
sampling
probability sampling | non probability sampling
? simple random | convenience sampling
? systematic | snow ball sampling
? area sampling | quota sampling
? stratified sampling | judgement sampling
1. systematic – samples selected by applying a regular pattern across the entire population.
2. snowball – additional set of samples selected based on the initial set of samples
3. convenience – easily accessible samples are selected
4. quota – samples selected including the minimum number from each subgroup in the
population. like age, sex, location subgroups
5. stratified – samples selected randomly from the strata’s in the population
6. area – samples selected as entire subgroups within the population.
7. simple random – simple random number tables select samples or computer generated
lists
8. judgement – respondents are chosen on basis of convenience or accessibility.
steps in data analysis

assemble
order
summarize
select appropriate method
data analysis method

multi linear regression – relationship between a specific variable and the number of other
variables. ex: dollar sales value of showroom
co-joint - relative importance of the combination of attributes as viewed by the customer. ex:
coffee combination with cappuccino with or without cinnamon.
factor – reduce and summarize data.
cluster – sorting data into clusters that exhibit similar characteristics. helps identify new product
opportunity and makes data manageable.
multi dimensional scaling – represents perceptions and preferences of respondents as data
points in geometric space. it identifies attributes and dimensions.
in delphi method experts or knowledgeable people are invited to give their forecast: -
without giving reasons
ranking several alternatives compared with each other at same time
scaling technique quantify a qualitative data
double barreled questions several responses at once
checklist check one or more of the responses listed for answers

________represents a close ended question.
scales
question how people allocate their time and money to certain products and factors is
depicted by
question this question is based on the case study of "the bookshop". what facilitated the
idea of starting a copy service ?
correct answer true
correct answer restrict the questionnaire to data essential to the study , use the smallest
sample consistent with research objective , sample survey should be as easy to execute as
possible
question retail store audit uses :-
correct answer random multistratified sampling
question in industrial product research the research methodologies adopted are :-
correct answer in-depth interviews , surveys , application research
correct answer true
consumer panels especially brand loyalty of customers

question household structure' is a term used to indicate
correct answer nuclear family/joint family/nuclear with elders
your answer nuclear family/joint family/nuclear with elders

select the blank

competition.

question which scale indicates the difference in two or more entities?
true/false
question
correct answer
question
correct answer
true/false
correct answer true
true/false

true/false
correct answer national chemical laboratory, pune , industrial research & development
center , building research institute
question the interviewing process is determined after evaluating the question content.
possible

true/false
correct answer true
:-
your answer recall test

your answer actual cost of research

your answer significant market demand

depicted by

question measurement of the existing data or information is known as :-
correct answer facts
your answer facts
select the blank

your answer scales
select the blank

waste doctors time.
correct answer true
match the following

scaling technique quantify a qualitative data quantify a qualitative data


question the factor analysis is designed to :-
correct answer reduce many variables to fewer underlying factors
true/false
forecast: -
true/false


your answer data analysis

question the technique through which objects/ cases are classified into relative homogeneous
groups or clusters is known as :-

select the blank

relationship.


true/false
your answer false
match the following

true/false
question in regression analysis, dependent variables can be expressed as a linear function of
impendent variables.
correct answer true
your answer true
true/false
information.
correct answer true
your answer true
select the blank


true/false
your answer false

journal
journal

known as :-
select the blank

exercise.
your answer analysis



select the blank

called cluster.
match the following

dangler pop pop

correct answer no deliberate misinterpretations , marketing problems should be designed to
suit hidden agenda , complete confidentiality and secrecy of data
select the blank



select the blank

your answer point of purchase(pop)items
true/false
your answer false

of research
select the blank

true/false
question the person conducting pharma research should be well qualified so that not to waste
doctors time.
correct answer true
your answer true
true/false
correct answer true
your answer true

your answer minute details of planning data collection , analysis , interpretation

by
true/false
correct answer true
your answer true
true/false
correct answer true
your answer true

correct answer cashew export promotion council , handloom export promotion council , gem &
true/false
question the written contract of a research should cover the penalty clause covering deficits
such as delays, inadequate data.
correct answer true
your answer true


correct answer age
your answer age
select the blank




select the blank

select the blank



true/false
your answer true
true/false
your answer false
true/false
correct answer true
your answer true

of research

true/false
correct answer true
your answer true


select the blank


true/false
your answer false

select the blank

true/false
correct answer true
your answer true
select the blank


select the blank

each value.
select the blank

your answer minimum
select the blank

competition.

true/false
your answer false
match the following

dangler pop pop

your answer opinion
true/false
correct answer true
your answer true



true/false
correct answer true
your answer true


select the blank

your answer scales


match the following

select the blank


select the blank



select the blank


true/false
your answer false

true/false
your answer false

correct answer unstructured questions , free response questions , probing questions
your answer unstructured questions , free response questions , probing questions

consideration :-
your answer what are the problems or opportunities? , what are the decision alternatives? ,
who are the users of the research?
match the following

pretesting eliminate flaws sampling
determine the specific data to be sought statement of research purpose statement of research
purpose
questionnaire structure funnel approachfunnel approach
physical characteristic of questionnaire typography typography

question which of the following have low usage frequency?
correct answer consumer panel study
your answer consumer panel study


your answer sequential threshold , parallel threshold , optimizing partitioning
question for understanding who are the promoters of constructions of high-rise buildings
are going on in a particular city, who should be contacted?
correct answer builders / architects association
your answer builders / architects association

select the blank


question data interpretation requires :-
correct answer logical skills
your answer logical skills

your answer method of data collection , research objective , respondent's willingness to
answer questions on the subject

select the blank

select the blank

question complete________ of respondent and secrecy of data should be maintained.
correct answer confidentiality
your answer confidentiality

question editing is the process of review of questionnaires with objective of :-
correct answer increasing accuracy and precision
your answer increasing accuracy and precision
true/false
your answer false
true/false
your answer false


question which of the following methods is not used for descriptive research?
correct answer experiments
your answer experiments
true/false
correct answer true
your answer true

question a town can be classified on the basis of population as
correct answer class i , classiii , metro
your answer class i , classiii , metro

journal

your answer research institute for paint tech. , national chemical laboratory, pune , industrial
research & development center


your answer monthly

question what is coding?
correct answer assigning a code number to each possible response to the question
your answer assigning a code number to each possible response to the question
match the following

true/false
correct answer true
your answer true
true/false
attributes.
correct answer true
your answer true

your answer reduce many variables to fewer underlying factors
select the blank

true/false
correct answer true
your answer false
true/false
correct answer true
your answer true
true/false
question likert scale allows the respondents to either agree or disagree with the statement.
correct answer true
your answer true
select the blank

exercise.
select the blank


question which scale indicates the difference in two or more entities?
true/false
your answer false

your answer data related to the product but not about the product

manufacture watches

your answer structured , disguised , informal
select the blank

select the blank

select the blank

select the blank

with ________.
your answer affordable cost
select the blank

with ________.
your answer other problems that need to be studied

:-



your answer personality structure , marketing situation , deep seated biases
select the blank

question the assumption that the respondents externalization is the process of his
internalization is observed in ________.
select the blank


question qualifying questions are :-
correct answer used to find whether the person is the right type to provide information
your answer used to find whether the person is the right type to provide information


your answer 3rd step

select the blank

question leading indicators are also known as ________.
correct answer advanced indicators
your answer advanced indicators
select the blank



correct answer age
your answer age


question scale intervals can be used for the following
correct answer age , land holdings , income
your answer occupation , age , income
match the following

sales analysis preparing sales expenses budget territory and product

direct data method of market potential measurement data on actual product data on actual
product
corollary data data related to product data related to product
sales forecast cash flow need cash flow need
true/false
correct answer true
your answer true

question the response format is determined in the
your answer 4th step

your answer scales
select the blank

true/false
your answer false


true/false
correct answer true
your answer true
select the blank
question ________ translates information needs into a set of questions that a respondent
can answer.
correct answer a questionnaire
your answer a questionnaire

question the methods to decide the number of clusters are :-
correct answer the distance at which clusters are combined can be used as a criteria. ,
relative size of cluster should be meaningful. , theoretical or practical consideration may suggest
same number.
your answer the distance at which clusters are combined can be used as a criteria. , relative
size of cluster should be meaningful. , optimizing partitioning method.
true/false
your answer false

select the blank

question research carried out based on the existing data is ________
correct answer secondary research
your answer secondary research
true/false
correct answer true
your answer true
true/false
correct answer true
your answer true
true/false
correct answer true
your answer true

true/false
your answer false
select the blank

true/false
correct answer true
your answer true
true/false
correct answer true
your answer true
select the blank




correct answer research questions , hypothesis development , research boundaries
your answer research questions , hypothesis development , research boundaries

select the blank

question descriptive research requires the ________ analysis.
correct answer quantitative

match the following

to understand the effect of cable tv industry on hindi cinema causal research causal research
to find out the preference of movie theaters for the youth descriptive research descriptive
research
to ascertain the possibility of developing solar car exploratory research exploratory

research
consumer panel survey consumer panel survey


true/false
your answer true
true/false
your answer false
true/false
correct answer true
your answer true

of research

true/false
correct answer true
your answer true


select the blank


true/false
your answer false

select the blank

true/false
correct answer true
your answer true
select the blank


select the blank

each value.
select the blank

your answer minimum
select the blank

competition.

true/false
your answer false
match the following

dangler pop pop


your answer opinion
true/false
correct answer true
your answer true



true/false
correct answer true
your answer true


select the blank

your answer scales


match the following

select the blank


select the blank



select the blank


true/false
your answer false

true/false
your answer false
select the blank


your answer understanding buyer behavior , selecting test markets for various marketing
strategies , market segment
select the blank

question through cluster analysis objects/cases are classified into relatively________
group called cluster.
select the blank

at all chemists .
true/false
question sampling in which each element has known chance for inclusion in the study is
known as probability sampling
correct answer true
your answer true

forecast :-

your answer ward method

question the types of report are
correct answer technical report , publication report , executive report
your answer technical report , publication report , executive report

your answer type of questions to use
true/false
correct answer true
your answer true
true/false
your answer false
select the blank

your answer national research association


question lost horse method is also called as :-
correct answer value judgment
your answer value judgment
select the blank

true/false
your answer false


true/false
your answer true
true/false
your answer false


your answer age , income , occupation


your answer class i , metro , rural

:-

question the technique through which objects/ cases are classified into relative
homogeneous groups or clusters is known as :-

select the blank

your answer scales

select the blank

your answer growing

includes :-
your answer responsibility towards the respondent , responsibility towards the client ,

your answer selected sample not representative of the population

your answer imf , imrb , nfo
true/false
your answer false
true/false
attributes.
correct answer true
your answer true
select the blank

known as ________.
match the following



same number.
size of cluster should be meaningful. , theoretical or practical consideration may suggest same
number.

match the following

conjoint analysis brand swot analysis dependent variables and variance
regression analysis standard deviation = 6y= standard deviation = 6y=
cluster analysis hierarchical and non hierarchical methods hierarchical and non hierarchical
methods
factor analysis eigen value & communality variance and factor loading
select the blank

competition.
select the blank

question the variable ________indicates the religion of the respondent.
correct answer sikh
your answer sikh
true/false
correct answer true
your answer false
select the blank



true/false
your answer true
true/false
your answer false
true/false
correct answer true
your answer true

of research

true/false
correct answer true
your answer true


select the blank


true/false
your answer false

select the blank

true/false
correct answer true
your answer true
select the blank


select the blank

each value.
select the blank

your answer minimum
select the blank

competition.

true/false
your answer false
match the following

dangler pop pop

your answer opinion
true/false
correct answer true
your answer true


true/false
correct answer true
your answer true


select the blank

your answer scales


match the following


select the blank

select the blank



select the blank


true/false
your answer false

true/false
your answer false

question descriptors describing the selection criteria of the individuals needed for the study are
known as:

select the blank


your answer in-depth interviews , surveys , application research
match the following

research
to ascertain the possibility of developing solar car exploratory research consumer panel survey
consumer panel survey causal research

select the blank

question the clients or organization should do the comparison of defined research problem with
________.
true/false
your answer true

correct answer quality of report is adjudged by a report , lead to appropriate actionable policies
and decisions. , for future references as secondary data
your answer quality of report is adjudged by a report , lead to appropriate actionable policies
select the blank

your answer square

select the blank

distribution.

true/false
correct answer true
your answer true
true/false
question telephonic surveys can be used to identify the acceptability of the food processor after
demonstration.
your answer true

your answer facts


select the blank


true/false
question determining the questionnaire structure is the first step of process of questionnaire
design.
your answer false

your answer inaccuracy , incompleteness , unit of measurement
match the following

dangler pop pop

your answer report for scientific or technically trend people.

correct answer is an instrument for seeking and recording data , motivates a respondent to
respond , facilitates data processing

question demographic information and identification information is :-
correct answer towards the end of the interview
your answer at the beginning of the interview
select the blank

true/false
your answer false
true/false
your answer false
select the blank



question in hierarchical method of cluster analysis is again divided into :-
correct answer linkage , variance , centrioid method
your answer linkage , variance , centrioid method
select the blank

true/false
intercept.
correct answer true
your answer true
true/false
your answer false





select the blank

your answer not subjecting to unwanted research

journal
journal
select the blank

your answer growing
true/false
question the technique in which respondents are provided with incomplete sentences which
they can complete as they choose to do so, is known as construction technique.
your answer false
true/false
correct answer true
your answer true

question a questionnaire can be termed as "good" when :-
correct answer the respondent can understand the question , the respondent has the
necessary information to answer the questions , if the respondent is willing to provide the
necessary information
your answer the respondent can understand the question , the respondent has the necessary
information to answer the questions , if the respondent is willing to provide the necessary
information
select the blank

your answer knowledge

known as:

select the blank


match the following

research

select the blank

________.
true/false
your answer true

select the blank

your answer square

select the blank

distribution.

true/false
correct answer true
your answer true
true/false
demonstration.
your answer true

your answer facts


select the blank


true/false
design.
your answer false

match the following

dangler pop pop



select the blank

true/false
your answer false
true/false
your answer false
select the blank


select the blank

true/false
intercept.
correct answer true
your answer true
true/false
your answer false





select the blank


journal
journal
select the blank

your answer growing
true/false
your answer false
true/false
correct answer true
your answer true

information
select the blank

true/false
question exporting is the only avenue of entry into foreign market
your answer false
select the blank

question ________ related to a number of products
correct answer length
your answer length

question what does promotion encompass?
correct answer advertising
your answer advertising

question what are the advantages of personal selling?
correct answer to provide technical information to the buyers , to know the buyer's
reaction instantaneously
your answer to make public aware about the products , to know the buyer's reaction
instantaneously

question what is the avenue of entry into foreign markets?
correct answer contract manufacturing
your answer contract manufacturing
true/false
question in international marketing, cultural dimensions include customs, traditions
correct answer true
your answer true
true/false
question this question is based on the case study "chow flowers co. ltd.". the largest
importer was the united states, absorbing over 40% of all exports.
correct answer true
your answer true
true/false
question a research proposal describes a plan for conducting & controlling research
project.
correct answer true
your answer true

question under what circumstance is unified advertising policy possible?
correct answer custom, culture and demand are same
your answer custom, culture and demand are same

question which of the following is not investment entry?
correct answer joint venture:11-89
your answer joint venture:11-89
question which of the following is not included in foreign environment?
correct answer local dimension
your answer local dimension

question how does the customer know about the product & is influenced to buy it?
correct answer advertising , publicity , sales promotion
your answer publicity , advertising
true/false
question in ethnocentric orientation, local and foreign market are same
correct answer true
your answer true
select the blank

question in export pricing, ________ used for billing
correct answer currency of the purchaser's country
your answer currency of the purchaser's country
match the following

trade fairs knowing new technological trends knowing new technological trends
direct mailing target audience target audience
sales literature price list general audience
personal selling industrial market industrial market

question when a manufacturer exports indirectly, what does he do?
correct answer he transfers the responsibility for the selling job to some other
organization
your answer he sells goods to the customers through official distributors in foreign markets

question what marketing technique is used to know international marketing need?
correct answer marketing information & research
your answer marketing information & research
select the blank

question the main elements of ________dimensions include per capita gdp
correct answer economic
your answer economic
select the blank
question this question is based on the case study "oriental silk pvt. ltd.". oriental silk
private limited, is a ________ unit, was one of the leading indian manufacturers & exporters of
silk fabrics & made-ups
correct answer 100% export oriented
your answer 100% export oriented

question what does "currency used for billing" stand for?
correct answer currency of the purchaser's currency , leading international currency
your answer currency of the purchaser's currency , leading international currency

question which of the following are among the top ten suppliers together accounting for
over 60% of total imports?
correct answer china , germany
your answer china , germany
true/false
question as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer true
your answer true

question what are the techniques used to collect information regarding market need?
correct answer marketing information , research
your answer marketing information , research

question this question is based on the case study 'ab enterprises'. what was the initial
problem faced by the importers?
correct answer defect in packaging material
your answer defect in packaging material
select the blank

question ________ is important aspect of international physical distribution.
correct answer warehousing
your answer warehousing
select the blank

question this question is based on the case study "oriental silk pvt. ltd.". oriental preferred
to conduct sales in the us market through ________
correct answer an agent
your answer distributor

question what is not included in social environment?
correct answer growth rates
your answer growth rates

question what does product-mix decision include?
correct answer packaging
your answer packaging
true/false
question in polycentric approach, each country is treated as separate entity
correct answer true
your answer true

question what does political environment include?
correct answer legal dimension
your answer legal dimension
select the blank

question ________ banks also have good deal of information on commercial agents in
various countries.
correct answer international merchant
your answer international merchant
select the blank

question this question is based on the case study "oriental silk pvt. ltd.". by 1983, the
company's sales were of the order of ________ .
correct answer rs.600 million
your answer rs.600 million

question in which year did india became the world's 13th largest exporter?
correct answer 1950
your answer 1950
true/false
question buyers of general equipments prefer to deal directly with the manufacturers.
your answer false

question in product planning for export, length is related to
correct answer number of products
your answer number of products

question what is the advantage of direct exporting?
correct answer greater control over distribution
your answer lesser start up cost

question this question is based on the case study "oriental silk pvt. ltd.". which products
did help usa to become the largest importer?
correct answer silk fabrics , made-ups
your answer silk fabrics , made-ups

question what are the roles of price in the overall export marketing strategies?
correct answer creating competitive market , export enhancing , affecting profit
your answer export enhancing , affecting profit
select the blank

question ________ can affect the competitiveness of researcher's product against
products made within the market.
correct answer tariffs
your answer tariffs

question what is correct according to geocentric orientation?
correct answer companies view the entire world as a single market , uniform inventory
management & training
your answer companies view the entire world as a single market , uniform inventory
management & training
match the following

indirect exporting home-based merchant home-based merchant
business dimensions channel network channel network
legal dimensions copyright copyright
licensing arrangement use of patent use of patent

question what are the special schemes of ecgc?
correct answer packing credit guarantee , post-shipment credit guarantee
your answer packing credit guarantee , post-shipment credit guarantee

question how does the product reach to the buyer?
correct answer distribution , transportation
your answer distribution , transportation
true/false
question bargaining styles differ greatly across nations.
your answer true

question what is important to take pricing decision?
correct answer competition
your answer competition

question people enter export markets for a variety of reasons like :-
correct answer recession in domestic market , higher profitability , utilization of export
incentives
your answer recession in domestic market , higher profitability , utilization of export incentives

question what does channel-mix decision include?
correct answer intermediaries
your answer intermediaries

correct answer use the smallest sample consistent with research objective , sample survey
your answer restrict the questionnaire to data essential to the study , use the smallest sample
consistent with research objective , sample survey should be as easy to execute as possible
select the blank

each value.

appropriateness
appropriateness


question causal research design is also known as :-
correct answer experimental research design
your answer experimental research design
select the blank


match the following

target respondents doctors doctors
true/false
your answer false
select the blank

select the blank


select the blank


correct answer the distance at which clusters are combined can be used as a criteria. , relative
number.
your answer theoretical or practical consideration may suggest same number. , the distance at
which clusters are combined can be used as a criteria. , relative size of cluster should be
meaningful.

question this question is based on the case study of "revival of three star hotel". the hotel was
experiencing a decline in business. the management decided to attract business executives as :-
your answer it had adequate facilities for conducting conferences, workshops etc
true/false
question smaller companies or individual consultants do not have any role to play in market
research field.
your answer false
select the blank

relationship.

question this question is based on the case study of "the bookshop". who were the major
competitors?
correct answer university departmental machines , university library , tinko's
your answer university departmental machines , university library , tinko's

select the blank

your answer consumer buying patterns

true/false
your answer false

question information on subjects not approachable through questioning can be obtained
through :-

your answer purchase of inventory
true/false
your answer false

match the following

array numerical sequence either ascending or descending numerical sequence either ascending
or descending
cross tabulation relationship between two or more variables relationship between two or more
variables

question the amount of variance a variable shares with all other variables included in the
analysis is called as:-
correct answer communality
your answer communality

question the respondent marks on a continnum between extremes his/her feelings towards an
object. this represents
your answer scaling techniques

true/false
correct answer true
your answer true
true/false
correct answer true
your answer true

true/false
question market research is an inexact science.
correct answer true
your answer true


your answer branching questions , qualifying questions , opening questions
select the blank

true/false
your answer false
select the blank

your answer reasonable costs

your answer indian concrete journal

question "care should be taken to prevent respondent fatigue and disinterest." this is taken into
account in which step of the questionnaire design ?
correct answer determining the interviewing process
your answer determining the interviewing process
select the blank

true/false
your answer false
select the blank

distribution.
true/false
your answer false


question measurement of attitudes is done through :-
your answer scaling techniques

select the blank

do.
your answer motives


your answer 10 steps


true/false
your answer false

your answer one variable at a time

select the blank



question information pertaining to the population is which type of data?
correct answer demographic data
your answer demographic data
true/false
question motivation research is easy to handle as it deals with qualitative variables in
human beings who are dynamic.
your answer false
true/false
question open ended questions create potential interviewer bias.
correct answer true
your answer true


your answer free response questions , probing questions
true/false
correct answer true
your answer true
true/false
correct answer true
your answer true
true/false
your answer true
true/false
your answer true

select the blank

your answer scales
true/false
correct answer true
your answer true
select the blank

your answer multiple choice

question marketing techniques may be studied through the :-
your answer depth research
match the following


select the blank


your answer random multistratified sampling
your answer the respondent fills the questionnaire
true/false
question a manufacturer is able to know the real off take of the product at a retail level
through retail store audit.
correct answer true
your answer true

correct answer cashew export promotion council , handloom export promotion council ,
gem & jewellery export promotion council
jewellery export promotion council , trade development authority


your answer monthly

question in multidimensional scaling, pricing analysis can be done through :-
correct answer comparison of spatial maps with and without pricing information
your answer comparison of spatial maps with and without pricing information


your answer market segment , understanding buyer behavior , selecting test markets for
various marketing strategies
select the blank

question in ________, members are required to maintain diary recording all purchases.
correct answer consumer panels
your answer consumer panels
true/false
correct answer true
your answer true
select the blank


copy of publication
publication
match the following

housewifes field staff field staff
mba entry level market research executive entry level market research executive
post graduate in applied statistics statistical analyst statistical analyst
pg in psychology/sociology qualitative / social researcher qualitative / social researcher
select the blank

________ .
true/false
question html formats uses graphics, grids, sequencing and skip patterns.
correct answer true
your answer true
select the blank

select the blank

your answer national derivatives dealing board
true/false
question this question is based on the case study of "research on consumer products". the
your answer false
select the blank

question in snowball sampling, initial sample sizes selected using probability methods but
additional units are obtained through information supplied by initial units called________.
correct answer refferals
your answer refferals

your answer branching questions , qualifying questions

your answer experimental research design

your answer invoices

select the blank


your answer research questions , research boundaries , timeframe
true/false
correct answer true
your answer true

question a list of population members used to obtain a sample is known as the:-
correct answer sampling frame
your answer sampling frame
true/false
your answer false

question variables such as age, number of customers scales, costs, heights etc. can be
measured by
correct answer ratio scale
your answer ratio scale

depicted by
select the blank


match the following

executive reportreport for decision maker
histograph vertical bar chart report for general public
report for publication report for general public report for decision maker
select the blank


journal

true/false
your answer false
true/false
question clarity in report writing should be there to avoid vagueness and misinterpretation.
correct answer true
your answer true

your answer lucknow

select the blank

true/false
your answer false

possible
true/false
question response is unstructured and spontaneous in close ended question.
your answer false

true/false
correct answer true
your answer true
select the blank

your answer durability
select the blank

with ________.
your answer budget
your answer free response questions , probing questions
match the following


your answer illiterate , literate without formal schooling , student
select the blank

________ .

copy of publication
publication

question pretesting gives an advanced view of :-
correct answer interview limitations , data gathering task , outcome with reference to
objective
your answer interview limitations , data gathering task , likely expenditure

question in geometric space, multidimensional scaling is a statistical technique that
represents :-
correct answer perceptions and preferences of respondents as points
your answer perceptions and preferences of respondents as points

question in cluster analysis linkage is based on farthest neighbor, which is known as :-
correct answer complete linkage

question multi dimension scaling method has been used to :-
correct answer measure image of the company
your answer measure image of the company

select the blank

true/false
your answer false

correct answer quality of report is adjudged by a report , lead to appropriate actionable
policies and decisions. , for future references as secondary data

your answer national readership survey , consumer panels , brand loyalty
select the blank

select the blank

true/false
advice
your answer true
true/false
your answer false

important?

question in sales analysis research a sales representative's work load depend on :-
correct answer number of clients, distributors or dealers
your answer number of clients, distributors or dealers
true/false
correct answer true
your answer true
select the blank

competition.

true/false
correct answer true
your answer true
select the blank

question the result of exploratory research is :-
correct answer development of hypotheses
your answer development of hypotheses

question the accuracy and reliability of sampling data is affected by two different types of
errors :-
correct answer sampling errors and non-sampling errors
your answer sampling errors and non-sampling errors





select the blank

your answer cluster
select the blank
at all chemists .

question limitations of motivation research include :-
correct answer uses borrowed techniques , subjectivity , validation not possible
your answer uses borrowed techniques , subjectivity , validation not possible

select the blank


your answer indian concrete journal
true/false
intercept.
correct answer true
your answer true
true/false
your answer false
match the following


select the blank


select the blank

select the blank



the study
match the following

dangler pop pop

select the blank
question measuring what it is supposed to measure refers to ________.
correct answer validity
your answer validity


your answer ascertaining the communication media


your answer method of data collection , research objective , respondent's willingness to
answer questions on the subject

competitors?

select the blank

true/false
your answer false
true/false
question open ended questions create potential interviewer bias.
correct answer true
your answer true

your answer execution of research at each stage
true/false
correct answer true
your answer true
true/false
correct answer true
your answer true

select the blank

do.
your answer motives

your answer national chemical laboratory, pune
true/false
your answer true
true/false
your answer false
select the blank


select the blank



your answer scales

question the accuracy and reliability of sampling data is affected by two different types of
errors :-
your answer sampling errors and non-sampling errors


correct answer indian chemical directory , chemical industry news , chemical & petro
chemicals journal
journal
true/false
your answer false



true/false
your answer false
select the blank

true/false
correct answer true
your answer true

your answer manpower required

consideration :-
select the blank



select the blank

your answer pricing
true/false
your answer false

question rating questions must be avoided in :-
correct answer telephone interview
your answer telephone interview

manufacture watches
socio-economic status of consumer was to be found
match the following

research

research

select the blank

question in ________ method the research analyst is not concerned with cause and
research relationship.

true/false
question providing response categories instead of specific figures eg income rs 10000/- is
often used to obtain information on sensitive issues.
correct answer true
your answer true
match the following


select the blank


same number.
number.

objective
your answer interview limitations , data gathering task , outcome with reference to objective

true/false
information.
correct answer true
your answer true

your answer upto 1 year

select the blank

your answer market research society of india

true/false
your answer false
true/false
your answer false
select the blank

45.
1. food habits
1. assamese 2. town classification
2. pucca house 3. household structure
3. joint family 4. mother-tongue
4. village 5. demographic 6. metro


true/false
your answer true

question limitations of motivation research include :-
correct answer uses borrowed techniques , subjectivity , validation not possible
your answer uses borrowed techniques , subjectivity , validation not possible
true/false
correct answer true
your answer true
true/false
correct answer true
your answer true
true/false
advice
your answer false
select the blank

at all chemists .
select the blank

your answer pricing
true/false
your answer false
select the blank


true/false
correct answer true
your answer true


your answer reduce many variables to fewer underlying factors

correct answer uses an advance forms of co-relation analysis to the responses ,
variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors.
, the model is primarily based on liner relationship through which factor loading is derived.
your answer uses an advance forms of co-relation analysis to the responses , variables that
select the blank

products.
true/false
your answer false

represents :-
your answer perceptions and preferences of respondents as points
select the blank

________ .


match the following

histograph vertical bar chart vertical bar chart
report for publication report for general public report for general public
executive reportreport for decision maker report for decision maker

your answer execution of research at each stage

question what is the responsibility of client in problem determination?
correct answer monitor competitive and market environment
your answer giving proper information to respondent


question this question is based on the case study of "the bookshop". what did the partners
decided about the copy service?
correct answer to estimate the market demand and market share
your answer to go ahead with the idea of copy service

select the blank

select the blank

select the blank

match the following

research

research
your answer lucknow

true/false
correct answer true
your answer true
select the blank

select the blank

your answer psychographics


your answer free response questions

correct answer they develop rapport with the respondent , they help in exploratory
research , unanticipated views of the respondent are obtained

information
true/false
correct answer true
your answer true
true/false
your answer false
select the blank

question ________ are highly interactive executable files.
correct answer downloadable survey applications
your answer downloadable survey applications

question what is the effect of a long survey (more then 10 minutes)?
correct answer reduces respondent co-operation
your answer reduces respondent co-operation
true/false
your answer true


your answer facts
true/false
question the client or organization should answer the queries of cost v/s benefits of
research.
correct answer true
your answer true
true/false
your answer false

correct answer limited number of clusters due to limitation of market potential , clusters
are not water tight compartment , evaluating the quality of cluster is difficult

question if a five star hotel needs to select the appropriate magazine for placing the
advertisements it should carry out :-
correct answer readership survey
your answer advertising effectiveness study

select the blank

your answer qualitative
select the blank


your answer age , land holdings , income
select the blank

true/false
your answer false

select the blank

your answer minimum
select the blank

true/false
your answer false
true/false
question the technique in which respondents are provided with incomplete sentences
which they can complete as they choose to do so, is known as construction technique.
your answer false
select the blank

known as ________.

your answer collection and analysis of data
select the blank

true/false
question reports printed by the professional bodies are external unpublished data.
your answer false

your answer element

your answer ratio scale


your answer structured , informal , a booklet containing information


true/false
question protection against unqualified researchers is a responsibility of the client.
your answer true
match the following

sales analysis preparing sales expenses budget primary data
direct data method of market potential measurement data on actual product territory and
product
corollary data data related to product data related to product

sales forecast cash flow need cash flow need


select the blank

select the blank


select the blank

your answer socio-economic class

your answer technical report , publication report , miniature report

question rating questions must be avoided in :-
your answer report for decision makers


match the following

mother-tongue assamese assamese
food habits demographic demographic
town classification metro village
household structure joint family joint family
true/false
correct answer true
your answer true


copy of publication
your answer readership by income levels , readership per copy of publication , brand recall
true/false
correct answer true
your answer true
true/false
your answer false
select the blank

competition.
select the blank

your answer factor


question which is the magazine for information on tea industry?
correct answer assam review and tea news
your answer tea bulletin

journal
select the blank

your answer findings and implementation
true/false
correct answer true
your answer true


true/false
question this question is based on the case study of "the bookshop". the bookshop had a
strong position in the textbook market.
your answer false

the study

competitors?


question in pharma research sampling procedure preferred is :
correct answer area sampling
your answer area sampling


your answer number of clients, distributors or dealers
true/false
correct answer true
your answer true
true/false
correct answer true
your answer true

question household structure' is a term used to indicate
correct answer nuclear family/joint family/nuclear with elders
your answer nuclear family/joint family/nuclear with elders
match the following

aided recall depth research recognition test
doesn’t intend to tell projective techniques depth research

objective
your answer interview limitations , data gathering task , outcome with reference to objective

select the blank


select the blank

question ________ translates information needs into a set of questions that a respondent
can answer.
correct answer a questionnaire
your answer a questionnaire
select the blank

your answer reasonable costs
true/false
question regression analysis can be used in sales forecasting to measure the relationship
between company's sales and other economic variables.
correct answer true
your answer true
select the blank

with each value.


your answer conjoint analysis

your answer experiments
select the blank

select the blank
correct answer sikh
your answer sikh
match the following


select the blank

true/false
correct answer true
your answer true
true/false
your answer false

your answer auto spark , automobile reporter , auto age
true/false
correct answer true
your answer false
true/false
correct answer true
your answer true
select the blank

your answer national dairy development board
select the blank

question in ________, members are required to maintain diary recording all purchases.
correct answer consumer panels
your answer retail store audit

depicted by


correct answer well defined research objectives , alternative, reasonable/target
population definitions , specifications for exclusion in target population

true/false
your answer false

select the blank
select the blank

your answer confidentiality

select the blank


your answer opinion
true/false
your answer false


your answer free response questions , probing questions , unstructured questions

important?
go unnoticed , averages are merely tendency and generalization
select the blank


your answer purchase of inventory

match the following

array numerical sequence either ascending or descending numerical sequence either

ascending or descending
more variables
select the blank

products.
true/false
correct answer true
your answer true
true/false
advice
your answer false
select the blank
distribution.

your answer free response questions
select the blank

question the ________ objectives are derived from research objectives.
correct answer data
your answer qualitative

includes :-

select the blank

true/false
your answer false

spend their sunday
select the blank

match the following

research

research

your answer monthly
select the blank

your answer open ended questions
true/false
correct answer true
your answer true

question munshi forecasts are based on :-
correct answer his vast experience
your answer his vast experience
true/false
attributes.
correct answer true
your answer true
question informal interview is also known as :-
correct answer in-depth interview
your answer in-depth interview

consideration :-
correct answer what are the decision alternatives? , who are the users of the research? ,
what are the problems or opportunities?
your answer what is the cost of the research? , what are the problems or opportunities? , who
are the users of the research?

true/false
question questionnaire design is the integral part of research design.
correct answer true
your answer true

question in cluster analysis linkage is based on farthest neighbor, which is known as :-
correct answer complete linkage

true/false
question html formats uses graphics, grids, sequencing and skip patterns.
correct answer true
your answer true


select the blank

at all chemists .

true/false
question histogram is a graphical depiction that uses pictures and symbols to display data.
your answer false

your answer last horse method , delphi method , experimental method

information
true/false
correct answer true
your answer true

true/false
correct answer true
your answer true

your answer rating the service at hotel taj , rating the success of a new software ,
understanding the differences in two types of cars

competitors?
your answer university library , tinko's
true/false
question histogram is a graphical depiction that uses pictures and symbols to display data.
your answer false
true/false
your answer true

same number.
your answer relative size of cluster should be meaningful. , optimizing partitioning method.

authorization


includes :-
select the blank


correct answer transferring the coded data from the questionnaires , coding sheet on to
magnetic tapes or directly into computers , coding sheet on the disk


select the blank

your answer munshi

your answer lead to appropriate actionable policies and decisions. , for future references as
secondary data
true/false
correct answer true
your answer true

your answer motive


question which scale places different entities in relative position?

question spices export promotion world trade center is based at
correct answer cochin
your answer chennai

match the following

array numerical sequence either ascending or descending relationship between mean and
mode
more variables

correct answer explanation of report conclusions and aiding client's application , honest
and clear reporting , briefing regarding study limitation
true/false
your answer false

true/false
your answer true

your answer attribute data , non attribute data
select the blank

your answer data planning
true/false
correct answer true
your answer true
select the blank

select the blank

select the blank

question close ended questionnaires are structured and closed. they
correct answer are easy to tabulate and analyze
your answer are easy to tabulate and analyze

correct answer cashew export promotion council , handloom export promotion council ,
gem & jewellery export promotion council
your answer handloom export promotion council , gem & jewellery export promotion council ,
trade development authority

true/false
your answer false

your answer focus group discussion
match the following

true/false
your answer false
select the blank

select the blank

your answer privacy
true/false
correct answer true
your answer true
select the blank


your answer lucknow
true/false
correct answer true
your answer true

select the blank

select the blank

true/false
correct answer true
your answer true
true/false
question postal surveys fail because the apparent low cost turns out to be very high due to
non response.
correct answer true
your answer true

your answer availability of the shop next door on lease
select the blank

select the blank


correct answer age
your answer age
true/false
question getting the response for television viewership from a group of respondents over
the period of six months is an example of consumer panel survey.
correct answer true
your answer true

consideration :-
true/false
your answer false

question the technique used to determine the relative importance, consumers attach to
salient attributes & the utilities they attach to the levels of attribution is known as :-
correct answer conjoint analysis
your answer conjoint analysis

your answer attitude research

your answer his vast experience

question in multidimensional scaling, pricing analysis can be done through :-
correct answer comparison of spatial maps with and without pricing information
your answer comparison of spatial maps with and without pricing information
true/false
attributes.
correct answer true
your answer true

your answer free response questions , probing questions , unstructured questions

correct answer a basis for further research , easy accessibility , economy

your answer age , land holdings , income
true/false
correct answer true
your answer true



question recall level of niram advertisement can be found out by doing :-
correct answer advertisement effectiveness study
your answer advertisement effectiveness study


same number.
number.
select the blank

match the following


select the blank

________ .
true/false
your answer false
select the blank

with ________.

question sampling in which each element has equal probability of being selected is known
as:-
correct answer simple random sampling
your answer simple random sampling
select the blank

select the blank

select the blank




your answer assigning a code number to each possible response to the question


your answer personality structure , marketing situation , deep seated biases

true/false
correct answer true
your answer true
select the blank

true/false
your answer false
match the following


question qualifying questions are :-
correct answer used to find whether the person is the right type to provide information
your answer used to find whether the person is the right type to provide information
true/false
question the client or organization should answer the queries of cost v/s benefits of
research.
correct answer true
your answer true

select the blank


known as :-

correct answer indian chemical directory , chemical industry news , chemical & petro
chemicals journal
your answer pharma news , indian chemical directory , chemical industry news
true/false
correct answer true
your answer false
select the blank



select the blank

your answer telephone survey

your answer improve the production process

correct answer metro , class i , classiii
your answer metro , rural


your answer opinion

question over the counter drugs (otc) are those :
correct answer which consumers buy on their own without doctor's prescription
your answer which consumers buy on their own without doctor's prescription
true/false
your answer true

true/false
your answer false
match the following

dangler pop
true/false
your answer false
select the blank

your answer final reports


select the blank

competition.
true/false
your answer false
select the blank


appropriateness
appropriateness

question the arrangement of data items in a numerical sequence either ascending or
descending order is :-
correct answer an array
your answer an array
select the blank

your answer survey conducted
select the blank

true/false
correct answer true
your answer true

true/false
your answer true

question these interviews depend on the verbal clues only in :-

true/false
your answer false

your answer maintaining data , dealing with different situation and problems , defining major
problems
select the blank


your answer census data

true/false
your answer false
true/false
question providing response categories instead of specific figures eg income rs 10000/- is
often used to obtain information on sensitive issues.
correct answer true
your answer true
select the blank

select the blank

your answer right to safety
match the following

mother-tongue assamese demographic
food habits demographic assamese
town classification metro metro
household structure joint family joint family


question user's needs and competitive machinery are studied in depth for new product in :-
correct answer product specifications studies
your answer buying influences
true/false
correct answer true
your answer true
list of attempted questions and answers –market research-3

your answer 10 steps
true/false
your answer true


your answer telephone survey , email survey , downloadable interactive surveys



includes :-

your answer factual data
select the blank

your answer selection of data collection method

your answer more than 5 years
select the blank

________ .
your answer performance
true/false
correct answer true
your answer false


your answer research objective
true/false
your answer false
your answer market share analysis study , market characteristics study , product mix studies
select the blank

select the blank

true/false
your answer false
true/false
question reports printed by the professional bodies are external unpublished data.
your answer false
select the blank

your answer television

your answer facts

information
select the blank

true/false
your answer true

your answer automobile reporter , auto age , auto rider

your answer method of data collection , research objective , data outcome
match the following

post launch research usage and attitude price effects
sampling procedure area sampling usage and attitude
select the blank

your answer depth research

question multidimensional scaling, does not explain:-
correct answer perception about the brands
your answer preference about the products


study are known as:
your answer demographic descriptors



your answer clinical trials under controlled parameters for efficiency and side effects
true/false
correct answer true
your answer true
select the blank

true/false
your answer false
select the blank

your answer probing

your answer chairman's statement
select the blank

true/false
correct answer true
your answer true
select the blank

your answer close ended question
true/false
correct answer true
your answer true
match the following

getting the feel of possibility of a candidate winning in an election telephonic telephonic
exploring the conversion rate at a retail outlet observation direct interviews
getting the feedback of demonstration of a food processor experimental postal survey
getting the responses from experts regarding a new chemical postal survey experimental

sales performance , preparing executive reports


true/false
your answer true
true/false
your answer false
true/false
correct answer true
your answer true

of research

true/false
correct answer true
your answer true


select the blank


true/false
your answer false

select the blank

true/false
correct answer true
your answer true
select the blank


select the blank

each value.
select the blank

your answer minimum
select the blank

competition.
true/false
your answer false
match the following

dangler pop pop

your answer opinion
true/false
correct answer true
your answer true



true/false
correct answer true
your answer true

select the blank

your answer scales


match the following

select the blank


select the blank



select the blank


true/false
your answer false

true/false
your answer false
marketing research
total set –2
dangler pop
pop communication medium
opinion polls daily basis
corporate image study advertising research
rating the views regarding the product or a service itemized rating scale
ranking the attributes as per the preferences rank order scale
indication of two or more entities being different from each other nominal scale
placing different entities in relative position ordinal scale
"what might this be ?" inkblot test

aided recall depth research
doesn’t intend to tell projective techniques
ease of construction likert scale
automotive research association of india pune
bharat leather corpn. ltd. agra
cashew corporation of india ltd. cochin
cement corporation of india ltd. new delhi
set 1
question measurement of attitudes is done through :-

correct answer sikh

appropriateness

question in regression analysis, dependent variables must be measured on nominal scale.




correct answer true

correct answer uses an advance forms of co-relation analysis to the responses , variables that
question this question is based on the case study of "the bookshop". what facilitated the idea of
starting a copy service ?
correct answer true



correct answer the distance at which clusters are combined can be used as a criteria. , relative
number.
competition.

correct answer developing company's sales plan (short and long term) , setting standards of
question the ________ uses a cartoon format in which one of the characters is represented as
saying something.



question the accuracy and reliability of sampling data is affected by two different types of errors
:-


question the client or organization should answer the queries of cost v/s benefits of research.
correct answer true
consideration :-
correct answer what are the problems or opportunities? , what are the decision alternatives? ,


distribution.
correct answer market share analysis study , market characteristics study , establishment of


correct answer true
question getting the response for television viewership from a group of respondents over the
period of six months is an example of consumer panel survey.
correct answer true
attributes.
correct answer true
question taking the responses on which political party will win the upcoming election is known
as ________.





set 2
intercept.
correct answer true

correct answer interview limitations , data gathering task , outcome with reference to objective

correct answer true
________ .

:-
correct answer true
question the retail store audits and prescription audits carried out by org are like ________ at
all chemists .

question this question is based on the case study of "research on consumer products". the








correct answer to whom the report is submitted, reason for research and official authorization




known as:
correct answer true
question ________ are the internalized factors that cause people to behave the way they do.
question in ________ forecast, he collects all information in his mind and based on his vast
experience he makes forecast.
called cluster.
question the researcher must work according to the client's biases, prejudices and
prejudgment.
question pretesting is one of the stages of questionnaire design.
correct answer true
question the arrangement of data items in a numerical sequence either ascending or

descending order is :-
correct answer an array





correct answer rating the program " jassi jaisi koi nahin" , rating the service at hotel taj , rating
question measuring what it is supposed to measure refers to ________.

correct answer validity


correct answer yc = sales forecast for given value of x , a= expected values of sales at x = 0 ,
byz =average change in sales per unit changes in advertising expenditure
unsolved/skipped questions
implanting rumors in the market is a form of corporate espionage.

true
false
the producers in the sellers' market are also forced to take decisions based on the market
information because
the resources are scarce
there is cut throught competition
due to the government regulations
to cut the costs
factors affecting consumer decision process include :-

economic factors
intrinsic factors
external factors
communication medium
market research is an inexact science.

true
false
what is the responsibility of client in problem determination?

monitor competitive and market environment
giving proper information to respondent
adapting strategy for analysis
transferring data
in absence of proper planning/ analysis /problem definition/ information the market research
becomes a data collection exercise.
select the blank


your answer understanding buyer behavior , selecting test markets for various marketing
strategies , market segment
select the blank

select the blank

at all chemists .
true/false
correct answer true
your answer true

forecast :-

your answer ward method


true/false
correct answer true
your answer true
true/false
your answer false
select the blank

your answer national research association


select the blank

true/false
your answer false


true/false
your answer true
true/false
your answer false




your answer class i , metro , rural

:-


select the blank

your answer scales

select the blank

your answer growing

includes :-


your answer imf , imrb , nfo
true/false
your answer false
true/false
attributes.
correct answer true
your answer true
select the blank

known as ________.
match the following



same number.
number.

match the following

conjoint analysis brand swot analysis dependent variables and variance
regression analysis standard deviation = 6y= standard deviation = 6y=
cluster analysis hierarchical and non hierarchical methods hierarchical and non hierarchical
methods
factor analysis eigen value & communality variance and factor loading
select the blank

competition.
select the blank

correct answer sikh
your answer sikh
true/false
correct answer true
your answer false
select the blank


known as:

select the blank


match the following

research

select the blank

________.
true/false
your answer true

select the blank

your answer square

select the blank

distribution.

true/false
correct answer true
your answer true
true/false
demonstration.
your answer true

your answer facts


select the blank


true/false
design.
your answer false

match the following

dangler pop pop



select the blank

true/false
your answer false
true/false
your answer false
select the blank



select the blank

true/false
intercept.
correct answer true
your answer true
true/false
your answer false




select the blank


journal
journal
select the blank

your answer growing
true/false
your answer false
true/false
correct answer true
your answer true

information
select the blank

list of attempted questions and answers –market research 2


your answer industrial research & development center , building research institute , national
chemical laboratory, pune
select the blank


copy of publication
publication

correct answer they develop rapport with the respondent , they help in exploratory
research , unanticipated views of the respondent are obtained

your answer one variable at a time

question sirdo is the abbreviation of ?
correct answer small industries research & development organization
your answer small industries research & development organization
match the following

low responses inaccessibility respondent
sampling information about population sampling unit

correct answer personal interview , telephone interview , observation
your answer personal interview , telephone interview , information from secondary sources

competitors?
your answer university departmental machines
true/false
correct answer true
your answer true
true/false
your answer true
select the blank


your answer cluster sampling
select the blank

do.
your answer influencers
match the following

to understand the effect of cable tv industry on hindi cinema causal research secondary
research
research

research
true/false
correct answer true
your answer true

your answer to facilitate coding

true/false
analysis.
correct answer true
your answer true

select the blank



authorization

true/false
correct answer true
your answer true
true/false
correct answer true
your answer true
question informal interview is also known as :-
correct answer in-depth interview
your answer structured interview
true/false
your answer true

question which is the journal available for footware?
correct answer journal of leather technologists association
your answer journal of footwear manufacturers association
true/false
your answer false

your answer national readership survey , consumer panels , brand loyalty
select the blank

your answer individuals

represents :-
your answer behavioral pattern of respondents

same number.
size of cluster should be meaningful.
select the blank

true/false
correct answer true
your answer true

:-
your answer media research
select the blank

your answer structured
select the blank

your answer information of sampling
select the blank

correct answer sikh
your answer sikh

your answer to reduce the many variables to one or less variable
true/false
your answer true
select the blank

your answer factor

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list of attempted questions and answers

multiple choice multiple answer

multiple choice single answer

multiple choice single answer

multiple choice single answer

select the blank

multiple choice multiple answer

multiple choice single answer

match the following

"what might this be ?" inkblot test inkblot test

aided recall depth research depth research

doesn’t intend to tell projective techniques projective techniques

ease of construction likert scale likert scale

select the blank

multiple choice single answer

multiple choice multiple answer

multiple choice single answer

select the blank

multiple choice multiple answer

multiple choice multiple answer

multiple choice single answer

select the blank

match the following

dangler pop pop

pop communication medium communication medium

opinion polls daily basis daily basis

corporate image study advertising research advertising research

multiple choice multiple answer

select the blank

multiple choice single answer

multiple choice single answer

select the blank

multiple choice multiple answer

select the blank

multiple choice multiple answer

multiple choice single answer

multiple choice multiple answer

multiple choice single answer

multiple choice single answer

select the blank

multiple choice multiple answer

multiple choice single answer

multiple choice multiple answer

multiple choice multiple answer

select the blank

select the blank

multiple choice single answer

select the blank

multiple choice multiple answer

multiple choice single answer

multiple choice single answer

multiple choice single answer

multiple choice multiple answer

select the blank

multiple choice single answer

select the blank

select the blank

multiple choice multiple answer

select the blank

multiple choice multiple answer

multiple choice multiple answer

match the following

automotive research association of india pune mumbai