1. Go shopping to a departmental store and observe people selecting products to put in their shopping carts.

How much time do they spend to select the products? Do some people spend more time than others? Can you identify any characteristics of the people who take a while to make a decision? 2. Visit your favourite store to buy apparel and pretend that you are looking for some slacks to buy. Write down all the things that the department store does to try to stimulate you to buy merchandise in addition to the slacks. 3. Visit SRIs website at www.future.sri.com/VALS/presurvey. Answer all the questions and submit it. Type a report on what the survey said about you and whether you agree with it. It tells about your primary or secondary type. 4. Go and visit two stores that sell similar merchandise categories and cater to the same target segments. How their retail formats similar? Dissimilar? What is their competitive advantage? Explain which you believe has a strong position. 5. Internet exercise go to the website of www.walmartstores.com, www.carrefour.comand www.metro.de . Which chain has the most global strategy? Justify your answer. 6. Visit the website of future group and Reliance and find the various strategies being adopted by two companies. 7. Go to your favorite store and interview the manager. Determine how the retailer sets its performance objectives. 8. Shopper stop or fab India both sells fashion fabrics and apparels. Go to their websites and compare their product/services offerings. Which company will you visit and why? 9. Go to two stores owned by the same chain. Define and evaluate their trade area. Which store do you think is the most successful? 10. Meet the manager of a store and ask him about the store policies concerning the legal and regulatory issues Does the retailer have a written policies that enable the manager to deal effectively with situations that arise. Any situations arisen which are not covered by the policies. 11. Talk to salesperson in a store he or she is working . Ask him how committed to working in the retailer. Why does the sales person feels like that. Write a report about what the retailer can do to build a great sense of commitment. 12. Oracle is a software company help businesses manage information so that it is reliable, secure and accessible to the right people. Visit www.oracle.com/seetrybuy and see how it can help manage retailers information flow. 13. SAP, a german firm, specializes in integrated software solutions. Go to www.sap.com/products/industry/retail/indrx.htm and see what its doing to help its retailer. 14. Go to the website of a logistics company and talk about its latest new trends in logistics. 15.