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Stock market is up 94% from 2 years ago today (3/10/11). The next crisis predicted is said to be on the retail side. Mortgages and foreclosures on retail property (mini malls).
Market Participants
More than 300 million consumers, about 30 million business firms, and thousands of governmental agencies participate directly in the US economy. Goals All these economic actors participate in the market in order to achieve specific goals. 1. Consumers: strive to maximize their own happiness 2. Businesses: try to maximize profits 3. Government agencies: attempt to maximize social welfare They strive to achieve those goals by buying the best possible mix of gods, services, or factors of production. To maximize the returns on our limited resources, we participate in the market. Market = any place where goods and services are bought and sold. Factor market = any place where factors of production (land, equipment, capital, entrepreneurship) are bought and sold. Product market = any place where finished goods and services are bought and sold.
Demand Demand: how many you want at a given price. The less it costs then the more you want of it. The more it costs, then the less you want of it. A demand exists only if someone is willing and able to pay for the good. Opportunity cost: The most desired goods or services that are forgotten in order to obtain something else. Demand schedule: A table showing the quantities of a good a consumer is willing and able to buy at alternative prices in a given time period. Demand curve: A curve describing the quantities of a good a consumer is willing and able to buy at alternative prices in a given time period. Law of demand: The quantity of a good demanded in a given time period increases as its price falls, ceteris paribus. Ceteris paribus: the assumption of nothing else changing. Shifts in Demand The demand schedule and curve remain unchanged only so long as the underlying determinants of demand remain constant. Shift in demand: A change in the quantity demanded at any given time. A shift will occur when the relationship changes. Movements vs. Shifts Movements along a demand curve are a response to price changes for that good. Shifts of the demand curve occur when the determinants of demand change. Changes in quantity demanded: movements along a given demand curve in response to price changes of that good (summertime gas prices) Changes in demand: shifts of the demand curve due to changes in tastes, income, other goods, or expectations (expectations up or down would shift the curve)
SUPPLY The market supply of a good reflects the collective behavior of all firms that are willing and able to sell that good at various prices. On the supply side, the more a supplier is paid for an item then the more they will supply. (EX: corn. Corn is used in gasoline as ethanol. Farmers are switching and growing more corn). Law of supply: The quantity of a good supplied in a given time period increases as its price increases, ceteris paribus. Shifts in Supply Changes in quantity supplied: movements along a given supply curve. Moves along the curve itself. Changes in supply: shifts of the supply curve. The entire curve is shifted. Market supply is an expression of sellers intentions, of the ability and willingness to sell, not a statement of actual sales. Equilibrium price: The price at which the quantity of a good demanded in a given time period equals the quantity supplied. Where the supply curve and demand curve cross on graph. The equilibrium price and quantity reflect a compromise between buyers and sellers. No other compromise yields a quantity demanded that is exactly equal to the quantity supplied. One the equilibriums met is very difficult to change unless there is a shift in the relationship. Surplus: area on graph above the equilibrium. Shortage: area on graph below the equilibrium. Market shortage: The amount by which the quantity demanded exceeds the quantity supplied at a given price: excess demand. Market surplus: The amount by which the quantity supplied exceeds the quantity demanded at a given price: excess supply. Whenever the market price is set above or below the equilibrium price, either a market surplus or a market shortage will emerge.
Price ceilings an upper limit imposed on the price of a good or service. Price ceilings have three predictable effects; they 1. Increase the quantity demanded 2. Decrease the quantity supplied 3. Create a market shortage
Price floors: a minimum price imposed by the government for a good or service (minimum wage). The price floor has three predictable effects; it 1. Increases the quantity supplied 2. Reduces the quantity demanded 3. Creates a market surplus Market mechanism: The use of market prices and sales to signal desired outputs (or resource allocations).