PR Strategy questionnaire 2007

Dear member of the BFM family!

You are looking at a questionnaire, which is created to find out what You think about being a
part of BFM. With the information gathered with the questionnaires, we are hoping to plan a
better strategy for our school. When answering, we ask you to choose the answers you feel
represent your opinion the best. The questionnaire is anonymous.

You
1) Sex
Male
Female

2) Mother tongue: ________________

3) Your connection to BFM:

Member of management
From Tallinn University
AV media, course ___
PR, course ___
Film, course ___
Other _______________

Roles
1) Do you know who is the dean in your faculty?
Yes
No

Who? ______________

2) Do you know who is the chairman of Student Council in BFM?

Yes
No

Who? ______________

Identity
1) Are you proud to be studying in BFM?
Not at all
Rarely
Sometimes
Often
Always

2) How is studying in BFM useful to you?

Easy way to get a degree
I get the skills for a profession I like
I get to study in a practical field
I feel I can get the best specialized education from BFM
I had nowhere else to go

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 PR Strategy questionnaire 2007

3) Which words would describe BFM the best?

Confusion
Uncertainty
Good co-operation
Friendly atmosphere
Indifference

4) Do you feel like a part of BFM?

Not at all
Rarely
Sometimes
Often
Always

5) Do you feel like a part of Tallinn University?

Not at all
Rarely
Sometimes
Often
Always

Development
1) Would you like a chance to participate in developing and making our school better?
Not at all
Rarely
Sometimes
Often
Always

2) Are the goals and plans of BFM clear to you?

Not at all
Rarely
Sometimes
Often
Always

3) Have you made proposals to make school life better?

Not at all
Rarely
Sometimes
Often
Always

Team work
1) Do you think the co-operation of BFM students, faculty and management is effective?
Yes
No

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 PR Strategy questionnaire 2007

Inner Climate
1) Is the inner climate of your course comfortable and inspiring?
Not at all
Rarely
Sometimes
Often
Always

2) Is the inner climate of BFM comfortable and inspiring?

Not at all
Rarely
Sometimes
Often
Always

3) Do your relationships with your co-workers/co-students satisfy you?

Not at all
Rarely
Sometimes
Often
Always

4) Do you trust your lecturers and can you turn to them with your problems?
Not at all
Rarely
Sometimes
Often
Always

Motivation
1) Are you motivated to study/work in BFM?
Not at all
Rarely
Sometimes
Often
Always

2) Are you satisfied with your choice to come to work/study in BFM?

Not at all
Rarely
Sometimes
Often
Always

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 PR Strategy questionnaire 2007

Reputation
1) Studying/working for BFM is in your opinion:
Very prestigious
Quite prestigious
Not too prestigious
Not at all prestigious
Don’t care

Management and working order

1) How satisfied are you with studying organization?
Not satisfied at all
Not very satisfied
Partly satisfied
Quite satisfied
Very satisfied
What could be changed/made better?
_____________________________________________________________________
_____________________________________________________________________

2) How satisfied are you with the actions of BFM’s management?

Not satisfied at all
Not very satisfied
Partly satisfied
Quite satisfied
Very satisfied
What could be changed/made better?
_____________________________________________________________________
_____________________________________________________________________

Information flow
1) How satisfied are you with information flow in BFM?
Not satisfied at all

Not very satisfied

Partly satisfied

Quite satisfied

Very satisfied

2) How well informed are you about what is going on in the management of BFM?
Not informed at all
Poorly informed
Partly informed
Quite well informed
Very well informed

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 PR Strategy questionnaire 2007

3) Where do you get most of your information about BFM? (Tick one or many)
E-Mail
School Website
Course Blog
Bulleting board
Teachers
Pille
None of them
Other __________________

4) Do you think the current information channels are sufficient?

Not at all sufficient
Not very sufficient
Rather not
Quite sufficient
Very sufficient

5) Do you think BFM should establish some new management-student information

channels?
Yes
No

6) Do you think BFM needs it’s own intranet?

Definitely
Maybe
Rather not
No

Feedback
1) I can express my opinions/views about needs/concerns of BFM?

Totally disagree

Disagree

Partly agree

Agree

Totally agree

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 PR Strategy questionnaire 2007

2) Do you think your opinion matters?

Yes

No

Anything else we forgot to ask but you still want to let us know:

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 PR Strategy questionnaire 2007

Thank you for answering!