H I LT O N I N T H E C O M M U N I T Y F O U N D AT I O N Trustees 10th Annual Report 2010

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Celebrating 10 years of giving back

Hilton in the Community Foundation 179-199 Holland Park Avenue, London W11 4UL T +44 (0)20 7605 7733 F +44 (0)20 7605 7736 E info@hilton-foundation.co.uk W www.hilton-foundation.org.uk Registered Charity No. 1084220 (England and Wales) 038995 (Scotland)

Supporting young people worldwide

www.hilton-foundation.org.uk

In 2011, Hilton in the Community Foundation reflects on ten years of helping disadvantaged children and young people to have a brighter future. By investing in access to education and investing in the improvement of health care, we seek to make a big difference in areas where Hilton Worldwide and its portfolio of hotels operates. Under the banner supporting young people worldwide, HCF works with a wide range of charity partners across Europe to help disadvantaged young people. Here is a selection from the 967 charities and good causes helped during our first decade.

Contents
Giving back ..........................................................2 Chairmans message ............................................3 Map: The Foundation reaches across Europe ......................................................5 Directors message ...............................................6 Employee engagement .........................................8 Case study: Connor ...........................................10 Case study: Julia ................................................11 Working in partnership........................................12 Our giving ...........................................................14 A common aim with local resonance ..................15 Helping young people in need: Education ...........................................................16 Helping young people in need: Health.................................................................18 Partnership through action: Supported employment........................................................20 Case study: Jacqui.............................................21 From vision to reality...........................................22 Core themes.......................................................24 Helping those most in need: Global giving.......................................................26 Case study: Luke................................................28 Case study: Jane................................................29 Case study: Rhys ...............................................30 Dedicated to effective fundraising .......................31 Central campaigns..............................................32 Ducks for Change Small Change, Big Difference Around the World in a Day Hotel fundraising.................................................34 Case study: Hollie...............................................37 Financial Summary 2010 ....................................38 Income and expenditure 2010 ............................40 Raising awareness..............................................41 Board of Trustees ...............................................42 Looking ahead....................................................43 Thank you ..........................................................44

Right: Radio Lollipop, which entertains children who are undergoing treatment and reduces their isolation by playing favourite songs and reading messages, is supported by a local sponsored grant of 1,457 from funds raised by Hilton Edinburgh Grosvenor.

Giving back
Hilton Worldwide is committed to supporting charitable causes around the globe. As the companys nominated charity vehicle in Europe, the Hilton in the Community Foundation works with our hotels, corporate offices, guests, suppliers, contacts and team members to give back and make a difference in our local communities. The Foundation is dedicated to supporting those most in need to have a brighter future. Focusing on children and young people up to the age of 25, the Foundation supports activities in health and education that relieve suffering and equip individuals for the future. By improving access to education, providing training, skills development and job opportunities as well as improving health care and wellbeing, the Foundation is able to make a real difference to young people in need across Europe. As we roll out Hilton Worldwides corporate responsibility strategy, the great work delivered by the Foundation team supports our global giving framework. Through our efforts we want to harness the power of travel and our expertise to create opportunity, strengthen communities, live sustainably and celebrate culture. Creating opportunity for young people and giving something back to the communities in which we operate is key to our success as we further our growth and development around the world. With our 3,750 hotels in 85 countries we can make a huge impact and the Hilton in the Community Foundation continues to drive this through its strategic fundraising programmes across Europe. As we mark the Foundations 10th anniversary, we can be proud of the impact it has already had on the health and welfare of disadvantaged children and young people in many communities across the region. Through the dedicated efforts of our team members, suppliers, guests, owners and friends, the Foundation has gone from strength to strength and has been able to channel funding and resources to organisations working with the most vulnerable in our society.

Chairmans message
2010 has been a milestone year for the Foundation on many levels, and although a challenging year in a macroeconomic sense, I am delighted to say that in this, the Foundations 10th anniversary year, we have raised 1,003,756 which is a tremendous achievement. It is also great testament to the spirit and generosity of our staff and business partners and I would like to personally thank each and every one of you for your efforts in helping the Foundation change young lives for the better. We have also made significant progress on a number of key initiatives. Firstly, the extension of our work into Continental Europe. As Hilton Worldwides ambitious multi-brand growth strategy has been realised across the Continent the Foundation has worked to mirror this reach and been extremely successful in doing so. The funds raised in these countries have been awarded to local causes in the Foundations chosen areas of focus, education and health which have been an extremely rewarding additional dimension to our strategy this year. By way of example, 2010s Around the World in a Day summer fundraising event took place outside the UK and Ireland for the first time, extending to include hotel teams in Germany and Luxembourg, with further expansion planned for 2011. Meanwhile the annual Small Change, Big Difference campaign ran across 128 hotels in 17 European countries, more than ever before. Secondly, for the first time this year we also saw the introduction of merchandise where, after a successful trial period, sales raised more than 20,000. This is an area where we see room for further entrepreneurship and growth for the Foundation in coming years. Reflecting on the last 10 years our success is attributable to the clarity of our mission to support those most in need to have a brighter future and this was something that everyone associated with the business could rally behind. As a result the Foundation has gone from strength to strength, working as a conductor for all the charitable goodwill that has always run through Hilton Worldwide team

Ian Carter President, Hilton in the Community Foundation President, Global Operations, Hilton Worldwide

Left: Guests at Hilton Stockholm and Hilton Malm City donated 4,635 to Barncancerfonden from their Small Change, Big Difference campaign. The charity has a special rehabilitation centre used by children like Agnes (pictured) and their families.

Left: At a conference in Hilton Amsterdam, General Managers from Europe got creative with a quick-fire art competition. The pictures were auctioned for HCF, raising 2,300. Right: The three Dingley Family and Specialist Early Years Centres in Berkshire help children with special needs and their families by offering respite play and activities, enabling their parents to go to work. Therapeutic play is shown to promote the childrens development and increase their inclusion and HCF has been delighted, via Hilton Reading, to help buy specialist equipment.

The Foundation reaches across Europe

members and a catalyst for increased efforts to support hotels local communities. The Foundations first ten years has already seen some great achievements. A total of 8.66 million has been donated in 1,703 grants, benefitting an estimated 2,646,000 disadvantaged children and young people. These are figures that could only have been dreamt of ten years previously and are a testament to the fantastic work of team members, hotel managers, generous guests and suppliers, all of which combine to make the Foundation the force that it is today. Looking forward, the Foundations impact in Europe has been further recognised in the business and we have been asked to play a lead role in Hilton Worldwides Corporate Responsibility strategy, Travel with Purpose. In this encompassing strategy the Foundation will assist with employee engagement, volunteering, local giving and fostering social outcomes. Specifically within the Hilton Hotel and Resorts Brand, the Foundation will support its Blue Energy initiative. This harnesses the positive team work and community engagement present in each hotel and provides a structure in which to operate that will embrace the existing work of our Foundation Champions. By mobilising employees and utilising Hilton Worldwides assets the Foundation can continue to maximise support for our beneficiaries, and create a network of community support around each hotel. Finally I would like to acknowledge the hard work of the Board of Trustees, the Grants Committee, the Foundation team, our amazing group of volunteer Foundation champions and all of our generous donors and supporters. We hope that individuals and companies will continue to feel moved to support our mission and that the Foundations future anniversaries will be able to acknowledge an ever greater positive influence on the lives of the children and young people most in need of our help. In 2010, HCF was delighted to work with hotels in 27 European countries. This included region-wide involvement in our central campaigns (see page 32) and a huge variety of local initiatives. Here is just a small selection.
Belgium and The Netherlands: 70 team members from Conrad and Hilton hotels took part in the Brussels 20KM City Race, raising 16,873.73 for HCF. This was granted to LPC Belgique to produce a DVD of fairy tales using cued speech. Germany: Hilton Nuremberg team members rose before dawn and rolled their sleeves up for HCF, raising 769 by running a flea market stall in the city centre. This money was donated to the national charity partner Special Olympics Deutschland.

UK: The Central Scotland Cluster of hotels hosted their first joint New Year Raffle for HCF, raising over 3,000.

ICELAND

SWEDEN NORWAY

FINLAND

Czech Republic: Teams members at Hilton Prague welcomed young people from their local charity Chance4Children. This was the first time many of them had been to a hotel.

Simon Vincent Chairman, Hilton in the Community Foundation Area President, Hilton Europe

France: Hilton Strasbourg created a special event to raise money for HCF and Enfado, which helps local children and teenagers with illnesses. Drama troupe Les Improvisateurs entertained guests with comedy and improvisation, helping raise 1,788 for the cause.

DENMARK IRELAND UK BELGIUM GERMANY CZECH REPUBLIC

NETHERLANDS POLAND

LUXEMBOURG

AUSTRIA FRANCE SWITZERLAND ITALY

HUNGARY ROMANIA

CROATIA

BULGARIA

PORTUGAL SPAIN GREECE

TURKEY

CYPRUS MALTA ISRAEL

Left: Children from Hadrian School, a special school for under 11s, proudly open their new outdoor play area with representatives from Hilton Newcastle Gateshead, following a central grant of 14,360 to help fund a new Sensory area, Therapeutic area and Exploratory area. Right: Team members from Hilton London Kensington help promote the 2010 Small Change, Big Difference campaign (see page 32).

Spain: At Hilton Madrid Airports birthday party, team members and guests raised nearly 5,000 for wish-granting charity Fundaion Pequeo Deseo (pictured left), which supports chronically ill children and their families.

Countries where HCF is active

Hilton Malta raised 1,102 for disability care centre Id-Dar Tal-Providenza by hosting a series of fundraising spinning sessions at the hotels health club.

Directors message
As we reflect on Hilton in the Community Foundations first decade, we can be proud of all that has been achieved, whilst continuing to ensure that improvements and gains are constantly sought throughout our work. The Foundation owes its success to a vital combination of: strong leadership from the Trustees and unfailing backing from the business; a simple goal to support disadvantaged young people both locally and globally; and a huge and ongoing voluntary effort by Hilton Worldwides team members. These three intertwined elements, underpinned by sheer hard work and determination and supported by guests, suppliers, friends and family, have ensured that in 2010 alone, 236 different charities across Europe received financial support and have forged ties with local hotels in 27 different countries. This collective activity is made in order to ensure that disadvantaged young people, particularly those lacking access to educational advancement or suitable health care, are enabled to fulfil their potential and achieve social mobility. The Foundation wants to help create opportunities for young people and play a positive role for social change. This has always involved the provision of equipment, facilities, trainers and carers as well as the funding of accredited training courses to help break down social barriers. Since 2009 we have also utilised our access and contacts within the business and wider hospitality sector to facilitate direct delivery of work placements and apprenticeships, especially through the Galvins Chance programme (see page 20), as well as mentoring schemes, in-kind donations and voluntary support. In 2011 and beyond this will involve building on our existing partnerships and forging creative and meaningful new synergies, working with team members and local groups to maximise opportunities for young people. Volunteering by team members has been at the heart of the Foundations success and is celebrated in this report. Usually as a committee, team members help decide where the funds that they raise are allocated, assist with our central grant process and ensure that we collectively respond to local need. They help devise, plan and deliver a wide range of fun and exciting fundraising events (see a small selection of these on page 34) as well as volunteer their time, expertise and resources to provide young people, and the charities that work with them, with the support and opportunities that they need. Like many in the charity sector the Foundation faces the ongoing challenge of meeting increasing demand for our services; measuring our impact; retaining supporters and funding levels; as well as finding new and engaging ways to meet our charitable aims. However we feel ready and structured to address these challenges head on. So what might the next decade bring us? As well as continuing our grant support role we will assist in the delivery of Hilton Worldwides global CR policy Travel with Purpose. We will achieve this by expanding and engaging further with hotels in Europe, as well as sharing and evolving our best practice globally, being acutely aware of local cultures and adapting our fundraising and grantmaking model accordingly. We will also expand our definition of giving to maximise the donated skills, assets and opportunities from the business. With the continued growth of Hilton Worldwides portfolio of properties in Europe and globally, we will look to build on our cross-brand engagement, championed by our three central campaigns (see page 32) and through direct hotel relationships. Together these all represent a huge opportunity for the Foundation to impact on the lives of even more young people. Ultimately through our charitable giving we want to ensure that disadvantaged young people have the opportunity and access to education and receive the care that they need to build and shape their own futures. With the backing of Hilton Worldwide and its portfolio of brands, as well as the talents of individual team members, we are ideally placed to achieve this. For our part we will guarantee to our supporters that, as in our first decade, every net 1 and 1 we raise goes directly to fantastic causes and assure them that through rigorous monitoring and evaluation of the projects we fund, we adhere to the principles of best practice in the charity sector. This report is a celebration of what we have collectively achieved. I offer my sincere thanks to everybody who has helped shape the Foundation over our first decade and ensure that we are on such a firm footing to be able to support young people worldwide for the next decade.

Simon Sheehan Director, Hilton in the Community Foundation

A decade of steady growth

Thanks to everybodys hard work and the generosity of the business, HCF has shown steady growth throughout the decade.

2,500,000

2,000,000

HCF total incoming resources 2001-2010

1,500,000

1,000,000

2010 includes expendable endownment contribution from Hilton Worldwide

500,000

0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Charitable expenditure

Above left: Dukes Barn, a charity based in the East Midlands, recevied a 5,000 central grant from HCF to complete the security fencing for a new converted all-weather sports surface, suitable for wheelchair users. Subsequently the charity was picked up by Hilton East Midlands which went on to raise 2,472 to help pay for activities at the centre. Above right: The charity KIDS receives 2,161.28 following fundraising by colleagues at Hilton London Islington. The money has been put towards the charitys Hayward Adventure Playground, which provides respite and fun for children from the inner-London borough, where child poverty remains amongst the highest in the UK.

Hilton Worldwide funds the Foundations core administration costs. This allows 100% of net fundraising income to be used to improve the education and well-being of young people by make grants to charitable organisations. To assist with this, in 2010 the Foundation received a donation of 457,632 from Hilton Worldwide. The Trustees have designated this donation as an expendable endowment to contribute towards the funding of the Foundations administration costs.
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Employee engagement
HCF believes that all Hilton Worldwide team members should have the opportunity to involve themselves in charity work be it fundraising, volunteering or in-kind giving. With 24,000 team members working in more than 200 hotels across Europe, there is a great opportunity to make a real difference.

Voluntary committees
Most hotels set up a charity committee for Hilton within its brand-led Blue Energy framework, and for Doubletree by Hilton under its Care Committee which coordinates activities and nominates local organisations that fall under the Foundations remits to receive money they raise through sponsored grants. This autonomy provides ownership and relevance for team members and allows them to clearly see the positive impact of their work in their local community. Team members are encouraged to visit charities to assess local need, be part of the decision-making process and to present awarded funds. This better enables an understanding and encourages ongoing relationships. To deepen their understanding of philanthropy in action and to contribute their own regional knowledge, a number of General Managers are represented on the Grants Committee together with independent members, helping to make guided funding decisions from the Foundations central grants programme. The members recognise that it is a responsibility to choose deserving causes, having to make difficult decisions over how to expend limited resources. The Committee really feel the value of each 1 and awarded, having worked so hard with their 1 teams to raise the funds.

We have run several events for our local charity partner Artists for Kids here in Munich including twice holding our Kids an die Macht (Power to the Children) event, which invites 20 children into the hotel to try their hands at different jobs and culminates in a fundraising gala dinner, raising a combined 10,000. Team members in Europe feel that we have a responsibility towards our community. Supporting local charities brings with it many hidden rewards. We have met many interesting people and the events are good fun and are beneficial for team building. I also think that it is good for business - people care about people who care. Were looking forward to continuing our support for HCF over the coming years. Milan Arandelovic, Area General Manager Germany South

A common goal
To support this ideal, every hotel has a fundraising target and works with HCF to try to maximise the money raised. This means that all of the hotels are stakeholders in the success of the Foundation. The company provides support and leads by example to encourage employees to take part. This involves a range of incentives, from paid leave or time in lieu to volunteer, recognition at hotel business awards, to star points (recognition vouchers) in return for special efforts, all of which is decided at hotel level. In 2010, team members gave an estimated 39,000 volunteer hours to HCF and local good causes.

Led by volunteers
HCF asks each hotel to assign a volunteer Foundation Champion who acts as an ambassador and is the first point of contact for HCF and the local charities we fund. Some individuals may take on the role for 6 months to a year, but most have taken on the role for much longer and have truly embodied the Foundation at local level, including some special colleagues who have been volunteering since HCF was founded in 2000. Every year all of the Champions are invited to attend a workshop designed to motivate and share best practice, with messages then relayed back to the hotels.

Our Heads of Department used all their best Blue Energy to make a dream come true for the children that are living in a nearby Orphanage called Casa de Infncia Os Pirilampos. They cleaned, painted, built, added a new plasma TV and refurbished their home. And to put the icing on the cake, at the end of the day there was still time to distribute some Christmas presents too. Everyone agreed it was a brilliant activity to be part of. Cesar Coelho, Marketing Coordinator, Hilton Vilamoura, Portugal

In kind support
HCF also supports local charities by brokering the donation of goods and services as they become available. Accommodation is often supplied, where business demands permit, at reduced or complimentary rates, especially for disadvantaged groups such as children with terminal illnesses taking part in a special Wish experience.
Our volunteering day in November when 27 heads of department from the Austrian hotels gave up a full day to volunteer at Sterntalerhof, really brought home the importance of our Foundation work for many of the team. The day was very hands-on and everyone felt involved and moved by the experience. It was important to see that this involvement isnt just about raising money, but understanding how we can help those less fortunate than ourselves. Norbert Lessing, Area General Manager Hilton Austria

Left: Children attend the Over the Wall camps in the North and Midlands, a charity supported by HCF. The young people have often undergone deep traumas. Days are packed with activities such as archery, theatre and abseiling. Children are encouraged to push their own boundaries, within the limits of their age, illness and disability.

We gave up a day to volunteer at Pembroke School. The Foundation had given the school a grant to create a safe garden and recreational area for young people with learning difficulties and we wanted to help put the grant in action. Our day involved creating fencing, building a BBQ and introducing a seating and picnic area, part of a wider gardening and improvement programme. We really loved getting our hands dirty and making a difference. Lisa Medhurst and Rebecca Morris, Hilton Cardiff

Y A C UD ST

E AS Y C UD

Unlocking potential
Whitgift SNAP is a summer play scheme in Croydon, UK which caters for children with disabilities. The busy summer programme is run by trained specialists who are supported by hundreds of volunteer teenagers and young adults, engaged to give up their time to partner with a child and look after them. HCF was pleased to support SNAP with funding of 4,039 over two years to help pay for equipment and new toys for childrens developmental play and enjoyment.

Enabling experience
The Tereza Maxove Foundation (Nadace detem Terezy Maxove) has been active in the Czech Republic since 1996, when the international catwalk and fashion model Tereza Naxove visited a Prague orphanage and was so distressed by the stories she heard of abandonment she decided to establish her own charity to help. Hilton Prague and Hilton Prague Old Town got behind her through their HCF fundraising in 2010, donating a total of 3,924.84 for the charitys Under the Wings campaign, which supports children to learn English and increase their communicating skills, building their confidence and increasing their independence.

ST

SE

Connor, 10
My son Connor was diagnosed with Autism and ADHD at the age of five and has been on medication ever since. Normal everyday activities which many people take for granted, can be some of the most challenging for a family who has a child with special needs. Every tiny detail has to be planned out from the best time to go, to will it be too busy, noisy, bright and how will they cope? When I heard about SNAP I was not convinced that they would be able to do my job very well as I was the only person who could do this! Connor had never been to a play scheme of any type before due to his challenging behaviour. I applied and was shocked when we heard that he had got a place for five days that summer. I was not sure what to expect and when I dropped my son off on that very first Monday, my heart did not stop pounding as I wondered whether I would receive a call saying that he was unable to cope. How wrong I was proved to be! When Connor was picked up later that day, he was so full of the fantastic day which he had and I had not heard him speak like this before. He told me he had gone to the sports hall and played various different games, then gone swimming with his carer and also managed to fit in a couple of games of snooker! That week just got better and better for him and he loved having the one to one support that a 17 year old could give him for 6 hours a day.

Julia, 13
Julia Berkyova has been living most of her life in our orphanage in Usti nad Labem. She is very talented and clever girl. For the last five years she has been studying English within the Tereza Maxova Foundations Under the Wings project. I will never forget on the Thursday evening the night before Connors last day with SNAP he came into my bedroom crying. I asked him what the matter was and he said that he did not want SNAP to ever end as it had been the best week of his life. I had never seen him that emotional before. To have the chance for your child to be included in everyday activities is indescribable. As told to HCF by Nicky and Neil Peirce (Mum and Dad to Connor aged 10 and Finley aged 4). This year, the charity had a unique offer to nominate a child ambassador to the Kids Jury of the Monte Carlo International Circus Festival that took place in Monaco from in January 2011. There were two conditions: that the child be under 14 years of age and that they must speak English well. The decision was not easy. However, Julia got a strong recommendation from her teachers and from the Director of the Orphanage. Julia was successful and was nominated to represent the Czech Republic. This was really amazing opportunity for Julia. The Kids Jury consisted of seven representatives from Australia, USA, Switzerland, Lebanon, France, Brazil and the Czech Republic. Julia had a chance to participate in the Jurys work, practice what she had learnt during English lessons and make new friends. This was the first time that she had had a chance to travel abroad. What a fantastic experience. As a part of the Festival, there were a lot of events organised for the Kids Jury that included also the meeting with the Royal Family. The patron of the Festival is Princess Stephanie of Monaco. Julia enjoyed her stay very much. She felt (what she often doesnt experience), that she was in centre of attention and her self-confidence was strengthened. Now, Julia can motivate a lot of kids living without their parents in institutional care to study foreign languages and improve their knowledge. As told to HCF by Petra Zapletalov, of the Tereza Maxove Foundation.

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Working in partnership
The Foundation is fortunate to have a number of established partnerships which help raise funds and leverage additional support for disadvantaged children and young people. We rely on such partnerships for our continued success and we are keen to explore new opportunities where they further our mission of supporting young people. HCF is grateful to its sponsors who help cover the costs of our key events and enable us to maximise our fundraising success. It is thanks to the generosity of companies and individuals that we are able to host high quality fundraising events which represent excellent value to our guests. In partnership with others we can also bring to bear their talents and networks for campaigns, events and key initiatives.

Event sponsorship
The Foundation has been delighted to receive sponsorship support for its busy calendar of fundraising events. Gym equipment specialist Precor repeated its funding for Around the World in a Day, while British Airways, Continental Airlines and United Airlines continued to generously provide flights to team up with Hilton stays and raise substantial money at auction. Local event sponsors included Renault in Luxembourg, Sixt at the Heathrow Golf Day, Matthew Clark for Balls in Cardiff, Arundel and Manchester. Please see the full list on page 44.

The Ability Group

In 2010 The Ability Group generously contributed to the costs of hosting the Foundation Ball at London Hilton on Park Lane, for the third successive year. HCFs spectacular tenth anniversary charity event raised funds for HCFs central grant fund, enabling a wide range of childrens charities to benefit. At the Ball, the live auction raised funds for Orchard Hill College, raising 59,135.55 towards the Colleges appeal for minibuses. This Surrey-based non residential college caters for students aged 16+ who have physical and learning disabilities, many of whom are wheelchair users.

Embracing talents
HCF is grateful for in kind help provided by corporate partners, including Hiltons suppliers. This may be food, drink or prizes for our black tie Balls, team entry or sponsorship of a golf pin at an HCF Golf Day. It may also be in the form of expertise. Social UK helped develop the campaign materials for the new Ducks for Change project at a reduced cost. Production Plus generously supported us with their production and AV expertise for the London Ball. Storytellers donated their videography skills to produce content for the updated HCF DVD, interviewing our hotels and charity partners to achieve this. The Broad Gallery and its networks have provided continual support by donating a percentage of profit from the auction of limited edition fine art prints at our auctions. There are so many examples of kindness by our corporate supporters. By bringing their assets and skills to bear, these partners help HCF to make a big difference to young people in need.

Right: Simon Vincent, HCF Chairman, Dame Maureen Thomas, HCF Deputy Chairman and Andreas Panayiotou, founder and Chair of The Ability Group with John Holmes, Chairman of Orchard Hill College. Following the Foundation 10th Anniversary Ball in December 2010, an adapted minibus was formally presented to the college at Syon Park, a new Waldorf Astoria hotel in London.

Regus
The Foundation was pleased to build on its partnership with Regus in 2010, repeating its successful nationwide annual Raffle event. Held over the summer and autumn, the Raffle engaged Regus employees at 130 centres across the UK to sell tickets and help raise 20,657. This money was divided equally between DebRA, Macmillan and The Duke of Edinburgh Award to support their work with young people. The Raffle provides HCF with a great opportunity to facilitate fundraising and giving on behalf of another business, utilising our grant-making and fundraising experience. It is intended to repeat the event in 2011, opening up sales through Hilton Hotels in the UK to help raise even more for childrens causes.

I have been privileged to be involved in a number of charities over the years and see the fantastic work that they undertake, often with limited funds and resources. As Patron of Hilton in the Community Foundation I am proud to see how much has achieved during its first decade. Thanks to everybodys hard work and dedication, millions of pounds have been raised and donated to help vulnerable children who desperately need our compassion and support.

Christopher Biggins, Actor Patron of Hilton in the Community Foundation

Right: Andrew Colville of DebRA, Helen Rogers of Macmillan and Halita Obineche of The Duke of Edinburgh Award get into the Hawaiian spirit to celebrate the 2010 Regus Raffle which raised 20,657, the net proceeds being shared equally between the three charities for their work with young people.

Above: HCF Patron Christopher Biggins (centre) with L-R Ann Maxwell of Muir Maxwell Trust, Andreas Panayiotou Chair of The Ability Group, Dame Maureen Thomas Deputy Chairman of HCF and Simon Vincent Chairman of HCF. The handover of 204,122.34 took place at Doubletree by Hilton Dunblane Hydro hotel, following the 2009 London Ball in aid of HCF and the Muir Maxwell Trust. Right: Hilton hotels and the Conrad hotel in Dublin supported the Centreal Remedial Clinic in 2010 through their fundraising efforts. The charity provides a range of specialised services, such as Gait Analysis, for children with physical disabilities and serves the whole of Ireland.

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Our giving
The Foundation is dedicated to supporting disadvantaged young people worldwide, in the areas of health and education. Our priority as a grantmaker is to make a difference through targeted grant support, helping local and regional community groups and charities across Europe to deliver projects which improve access to opportunities and improve wellbeing. In 2010, the Foundation awarded grants totalling 1,003,756 (2009: 1,064,137) a decrease of 6%. We focus our efforts particularly on supporting children and young people up to the age of 25. Our core giving remits are: Young people and education Young people and health Across our grant-making processes, we prefer to fund projects which: Provide and facilitate access to education Provide tools and opportunities through equipment, facilities and training Relieve suffering, improve treatment and care Within these broad criteria, the Foundation has a number of different grant-making mechanisms. The principal ones are: Central Grants; Sponsored Grants; and the Disaster Relief and International Development Fund. Central Grants are made from HCFs open application process, with a special focus on: disabled children and young people; children in hospital; homelessness; and life-limited children in hospices. Sponsored (and restricted) grants are for those charities and good causes which are nominated by hotels that have raised funds, subject to approval by the Foundation. The Disaster Relief and International Development Fund is a fund capped at 150,000 per annum over which the Trustees have discretion. The fund is used to help deliver disaster relief for young people and for health and education programmes in developing countries, with a particular focus on developing countries in Africa and Asia. We are a vehicle for giving and play a facilitating role for our supporters, ensuring their donations have maximum impact. When deciding who to support it is important for us to be satisfied that every 1 or 1 we give will make a real difference to those most in need. The Foundation strives to make a difference in its chosen key areas, whilst managing expectations and demand from the many hundreds of charities that seek our help each year.

A common aim with local resonance

In 2010, the Foundation built on its relationships with hotels across the European region. Our local giving model enables hotels to raise funds towards their targets whilst directly helping disadvantaged young people in their own communities. Our goal is to achieve positive local impact whilst coordinating a common framework for hotel charitable fundraising and giving activities. The overall aim of our support remains the same supporting disadvantaged young people in the areas of health and education, however the range of causes is vast and varies depending on particular need, current prevailing social issues and causes close to the hearts of our core fundraisers team members who live and work in the community. In 2010 the overall average grant size was 3,237.92. The smallest grant we paid was 40 sponsored grant, late income for Rainbow Trust following an event at Hilton Newcastle Gateshead which had already raised 923.83 for the charitys practical and emotional support to children with a life-limiting condition. The largest grant paid in the year was a 59,135.55 central grant following the London Ball for Orchard Hill Colleges minibus appeal.

During the 10 years since the Foundation began, the local giving programme has dramatically increased, from 25 local grants in 2004, to 238 local grants in 2010. The numbers alone cannot convey the huge amount of effort which goes on behind the scenes at hotel level to raise funds, identify charities, monitor grants and manage relationships.
Sponsored grants, those nominated by hotels for local causes from the funds they have raised, tend to be smaller and more numerous (1,676 average size of 241 grants made). Central grants tend to be larger and fewer (9,213 average size of 48 grants made). The average cost of project per beneficiary was 106.31, with projects for specialist disability equipment being among the most expensive. The median and mode cost of project per beneficiary was just 20, exemplifying the wide range of interventions and coverage across many thousands of young people. For example, a sponsored grant of 1,000 to St Raphaels Youth Football and Sport Club enabled them to purchase new training equipment for use by 50 young members.

2010 Summary of grants given during the year by area:

Area Young People & Education No. of Grant Requests 291 (430) 244 (273) 7 (4) 542 (707) No. of Grants Awarded 162 (177) 141 (145) 7 (4) 310 (326) Amount Requested by All Applicants 2,855,379 (3,613,805) 2,104,807 (2,221,724) 129,811 (148,088) 5,089,997 (5,983,617) Amount Awarded 454,955 (388,121) 429,315 (527,928) 119,486 (148,088) 1,003,756 (1,064,137) Percentage of Grants Awarded 52% (54%) 46% (44%) 2% (2%) 100% (100%)

Young People & Health

Disaster Relief & International Development Fund Total

(2009 figures)

Right top: Artists for Kids is a Munich-based charity serving the city and surrounding area. Its focus is to support vulnerable young people who have issues at home. Here, their homework club (Hausaufgabengrupp) is underway. Right bottom: Colleagues from Hilton Dartford Bridge visit the Special Care Baby Unit in the Walnut Ward at Darent Valley Hospital, following a grant of 15,000 from HCF which purchased a new incubator for use by premature and sick babies.

Right: Team members at Hilton London Heathrow have supported Berkeley Primary School over a number of years with equipment and activities costs. Here the children develop their garden at the school, learning about the environment and the natural world.

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Helping young people in need: Education

Through its targeted giving, the Foundation wants to support disadvantaged children and young people to help ensure they have access to education and opportunities for growth and development which many of us take for granted. Funding is geared towards fulfilling equipment needs, and supporting capital or refurbishment projects which will make a lasting difference for as many children as possible. When funding educational courses, we have a preference for those which lead to accredited and recognised qualifications. In 2010, HCF made 162 education grants totalling 454,955. Here is a selection of central and sponsored grants from 2010.

LPC Belgique
This Belgium charity supports children who are deaf or hard of hearing. Following mass participation in the Brussels 20KM in May 2010, colleagues from Hilton and Conrad hotels in Belgium and Luxembourg raised 16,873.73, enough money to create and distribute a new DVD of fairy tales especially adapted for deaf children aged 2-6 years. The DVD uses cued speech, a simple sign language which complements the spoken language. This methodology, which was created in the US in 1966, uses eight hand-shapes in four different positions near the mouth to clarify the lip patterns of normal speech. With the vocabulary and structure of spoken language made visible, deaf babies, children and adults can quickly acquire understanding. Teaching deaf children spoken language through cued speech helps ensure they are included fully in family life and reduce the likelihood of them falling behind with reading and comprehension at school.

Vivian Slot Scholarship Fund

Following the untimely death of three-year old Vivian Slot in the tsunami disaster of 26 December 2004, a scholarship programme was set up in her memory by her parents. The fund helps students of medicine in Thailand with the cost of their tuition, accommodation and living allowances at the Faculty of Medicine Khon Kaen University (pictured below). The fund received a boost with a sponsored grant of 699.69 following the Bolton Ironman efforts of Hilton Brighton Metropole colleague Martin Dresjen.

First Housing Aid & Support Services

HCF was pleased to give 18,838 to this Northern Ireland charity for the development of a new training, vocational qualifications and a work placement programme to help and engage 120 young people aged 16-25 who are homeless. Young people in the Londonderry area are facing a lack of available jobs and also lack the skills, experience and confidence to progress. The project aims to support the young people into meaningful opportunities.
The grant of 18,838 which we received to fund training, employment and work opportunities for our young people has been so useful. It has enabled our Training for Work initiative to be further developed and give hope to a large and sometimes hard-to-reach group of school-leavers. We are extremely grateful for your support and for your faith in our organisation as well as your willingness to champion the potential of young homeless people in Londonderry. Jacqueline Williamson, First Housing Aid

Amber Foundation, Wiltshire

Through the innovative Amberteer programme, homeless young people particularly those struggling with alcohol and drugs issues are given the valuable chance to turn their lives around and, where appropriate, reengage with their families. The Amber Foundation provides one-to-one support, supported accommodation, personal development and skills training. In 2010 the charitys success rate was 80% with 56 young people leaving Amber to go into work, 25 into college and 36 achieving a major personal goal. 100% of the young people left the six-month programme into sustainable accommodation, and 90% of them passed literacy and numeracy tests. HCF awarded 21,305 to pay for three Amberteers to go through the charitys youth development programme. Additional funding was used to help with three years support to the costs of drugs testing and counselling at the Trowbridge centre. Inspired by the charitys work, Hilton Swindon has adopted Amber as their local charity partner in and has more fundraising plans including a Comedy Night and a Summer Ball underway in 2011.

Heathrow Special Needs Farm

This organisation was awarded 10,000 in 2010 for two years support for the costs of providing young people with disabilities and special educational needs the rural atmosphere of a working farm a stones throw from Europes busiest international airport. Colleagues at Hilton London Heathrow Airport have helped the charity with shredded paper bedding for the animals and will raise funds for them in 2011. The young people, who visit from a variety of special schools across Greater London, are given the opportunity to improve their physical and mental well being through interaction with the animals. They work through a specially devised educational workbook to accompany their journey at the Farm.

Above: Hilton Dsseldorf selected Die Arche to receive 7,532.51 from their local fundraising. The local organisation helps disadvantaged children aged 6-14 with a range of activities. The grant has been used to buy food and drink for the young people, to buy a guitar and help deliver activities.

Above: Roundabout Ltd, a homeless charity and youth service in Sheffield, received a grant of 2,779 to replace and maintain three computers for use by homeless young people. The computers are used to update CVs and be in touch with prospective employers for jobs and work placements, as well as for social interaction. Left: Learning in rural schools in Romania is enhanced by the Ovidiu Rom nationwide project to ensure attendance by poorer families, by offering a financial incentive and supporting teacher training. Image courtesy of Amarjit Sidhu.

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Helping young people in need: Health

The Foundation wants to ensure that young people who are sick or suffering from chronic and sometimes life-limiting conditions receive the best support possible. Through its targeted grant-giving, HCF identifies projects which will make a lasting difference to young people as they undergo treatment or receive therapy and to maximise the quality of medical care they receive from dedicated health experts. In 2010, HCF made 141 health grants totalling 429,315.49. Here is a selection of central and sponsored grants from 2010.

Stichting Vrienden van het Sophia (Friends of Sophia Foundation)

Colleagues at Hilton Rotterdam nominated this charity to receive 10,000 following their organisation and hosting of a successful fundraising football tournament with fellow team members from The Hague, Amsterdam and Amsterdam Schiphol Airport. The donation has been used to to improve the experiences of sick children being treated in hospital. Hospital stays can be stressful, painful and isolating for children, who are away from their familiar home environment, family and friends, sometimes for long periods of time. The charity works to provide extra colour and diversionary activities, toys and equipment to complement the facilities at the Erasmus-MC Sophia Children's Hospital in Rotterdam.
My daughter was scared when she had to have tubes in her nose for the first time. The nurse gave her some art materials to play with, which helped distract Linde whilst the doctors did their job. She is at home and much better now I am so grateful to everybody who helped make her stay as comfortable as possible. Mother of Linde, 13

University Hospitals Coventry and Warwickshire (UHCW) Charity

Of the 2,100 babies born in the UK each day, around 160 of them are born prematurely and require special care. With this volume of need, neonatal wards can sometimes struggle to attain or maintain suitable facilities to support families whilst they undergo a very stressful and emotional time. In response to a local neonatal unit appeal, colleagues from eight hotels in the Hilton Midlands Cluster decided to nominate the UHCW charity to receive 50% of the net proceeds of their inaugural Crystal Ball and the remaining 50% going into HCFs central grant fund. The money has been used to help with the appeal for new equipment, refurbishment of the unit and enhance neo-natal care and family support.

Tewkesbury Boxing Club

Health also encompasses encouraging healthy lifestyles and ensuring young people find pleasure and motivation in exercise and competitive sport. Through our sponsored grant programme, the hotels have an opportunity to support grassroots sports clubs particularly where young people are disadvantaged.
The 669.60 we received from Hilton Puckrup Hall through HCF helped our boxing club tremendously. It was used to pay towards a newly fitted gym carpet as the moisture built up on the floor making it slippy which restricted or even stopped sessions. Since the grant, we have also had four more members qualify as coaches to help secure the future and running of the club so we can continue to get more youths involved in this sport. Also six junior members have had bouts at tournaments along with some senior members. Caroline, Tewkesbury Boxing Club

Claire House Children's Hospice

HCF was pleased to donate 30,000 to the Liverpool based hospice for its project to update the Multi Sensory Hydrotherapy Pool. The facility is used by hundreds of children with life-limiting conditions each year from Merseyside, Cheshire, North Wales and the Isle of Man. The hydro pool and Jacuzzi provide an opportunity for therapy, rest, relaxation and fun. Children and their families can enjoy a swim together, supported by one-to-one carers. Hydrotherapy has been shown to have positive effects for children, increasing blood flow and enabling their muscles to relax. The HCF grant represented 75% of the total cost of updating the tiles and installing a state of the art multi sensory light and sound system, to further enhance the therapeutic benefits of the pool.
I love going to Claire House. I have friends there and the nurses always make me smile and laugh. My parents tell me I go there because I am special. I sometimes feel poorly but when I go to Claire House they always make me feel happy so I feel better. I love using the pool at Claire House, Me and my little sister love splashing each other and we always have fun in the water! Adam, aged six, who has muscular dystrophy

Enfado
If a child has to stay a long time in hospital, as well as feeling isolated from friends, their education can suffer and they can fall behind, adversely affecting their learning. Enfado is a Strasbourg-based charity which works to provide extra facilities for children and teenagers undergoing treatment in hospital. Hilton Strasbourg organised a special evening show involving local well known troupe "Les Improvisateurs" to entertain guests. The event and raffle raised 1,788 which among other things enabled Enfado to buy a computer to help young people keep up with their studies as well as keep in touch with friends during their treatment.

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Partnership through action: Supported employment

HCF believes that disadvantaged young people deserve the chance to turn their lives around and to enjoy the benefits of paid employment whilst proving themselves in the workplace. Alongside our comprehensive grant-making programme and utilising our contacts in the hospitality industry and charity sector, we support employment schemes and placements which build or rebuild confidence, develop skills and experience while contributing to society. Here are a few examples of recent initiatives:

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Working together
Jacqui, 19
Jacqui is 19 years old and attended Woodlands School, a school for children and young people with special educational needs. Jacqui is on the Autistic spectrum and has a learning disability, which means that she is faced with many challenges on a daily basis. She also has some exceptional qualities that her teachers at Woodlands wanted to build upon to ensure that Jacqui had the best future life chances after leaving school. Progress met with Jacqui, her teachers and support staff. Jacqui communicates with the aid of a computer but this did not inhibit her ability to show what she liked and disliked. During this stage her skills and abilities were observed and matched up to areas of work with Hilton Blackpool. Jacqui to be placed with an employer that was open-minded, non-judgemental and flexible to her needs. Work experience for someone like Jacqui is not a quick or easy fix. It requires an in-depth knowledge of the young person and the needs and expectations of the employer. An employer who has the will to look beneath the surface is essential. As well as fundraising for Progress, Hilton Blackpool also values the potential of the young people and welcomed Jacqui to do work experience. For Jacqui the job needed to be right on a number of levels, therefore the job match had to be well researched and planned out. During her placement Jacqui worked in the Leisure Centre, Kitchen, Restaurant and Office. Her mentor from Hiltons HR team Diane Rainer explained to Jacqui what jobs she would be completing on each shift. She had excellent feedback from each department she worked in and Jacqui said her favourite department was in the Kitchen. Jacqui enjoyed making cakes as she is excellent with her attention to detail, and the chef was that impressed with her skills he suggested that she apply for a job there when she leaves school. Jacqui said her favourite things about her work experience was making new friends, making cakes and wearing a uniform.

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Galvins Chance
HCFs into-work training programme Galvins Chance was further developed in 2010, with ten young people aged 18-24 completing a work placement, three offered employment and four enrolling to undertake an apprenticeship in Level II NVQ Food and Drink Service at Westminster Kingsway College. The programme, run in partnership with The Springboard Charity, is aimed at young Londoners who are deemed at risk of youth gun and knife crime or gang violence. Spearheaded by Chris Galvin and Fred Sirieix, the young people come to the programme through our charity partners and through the prison probation service.

Progress Recruitment
This supported employment organisation has been helped by hotel fundraising at nearby Hilton Blackpool since 2004, most recently with a sponsored grant of 2,000 in 2010. The money is used for intensive training, CV development and supported placements into paid work for young people with disabilities. In addition to nominating the charity as one of its local causes, Hilton Blackpool has also employed a number of young people with disabilities through the agency.

Jacqui has now left school and is currently taking a foundation catering skills course. Her aim is to secure employment in catering, thanks to her experiences and success.

Hilton Blackpool has quite exceptional communication within their business, and develops their staff through a variety of training and supervision. These features were a vital element of the match, in addition to the actual job roles which fit Jacquis skills on a number of levels, not least because they could offer her experience in a variety of departments. Everyone was delighted with the difference the placement had made to Jacqui and to say thank you to the Hilton we arranged for her to create a presentation about her time there. A great surprise to Jacqui was when Howard Lewis, General Manager, presented her with the Hilton Employee of the Month Award! Deborah Parker, CEO, Progress Recruitment

Stiftung Martinshof, Bremen

There are 35 Martinshof workshops across Bremen and its surrounding areas, which provide work for more than 1,850 people with serious mental, psychological or multiple disabilities. The workgroups provide Bremen companies with a variety of paid services, such as car care, housekeeping, gardening, packaging and production. Colleagues at Hilton Bremen nominated this organisation to receive 3,000 following a variety of fundraising initiatives including a raffle which featured a prize of a dancing lesson in the historic Himmelssaal, an art deco hall at the hotel. The grant has been used to buy outdoor fitness equipment for use by the employees. Lilia Krueger (pictured) joined Martinshof when she was 23 and now works as a housekeeper. She says she always enjoys the chance to build her fitness which complements her work.

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From vision to reality

In a few short years, Hilton in the Community Foundation has been able to achieve a great deal, thanks to a huge voluntary effort from everybody. Team members, guests, suppliers and the general public have joined us in our mission to help disadvantaged young people to have a brighter future. As much as we are able to do together through our charity, the need is vast and we must continue to strive for our fundraising and grant-making goals.
February 2006
The Foundation hosts its first Champion Workshop at Hilton London Stansted Airport. 100 delegates convene and share best practice for fundraising and local giving. Presentations are given by supported charities including St John Ambulance and Red Gates School. The event continues to be held annually and is a valuable chance for our volunteers to meet and network.

December 2008
Following some successful pilot activity, the Trustees agree to formally expand the fundraising and grantmaking activity of the Foundation into Europe. This builds on existing local initiatives supporting children in need.

November 2000
Hilton in the Community Foundation is officially established through a Trust Deed and in December is registered with the Charity Commission. The Foundations stated aim is to support young people worldwide. Initially, fundraising roots are established in the UK hotels, with targets set from 2002.

December 2002
The first Disaster Relief grant is made, following severe and widescale flooding of central Europe. Working in partnership with the local hotels at Dresden and Prague, 100,000 is donated by the Foundation to support relief efforts in both cities.

October 2004
The first Small Change, Big Difference campaign is launched, raising funds for Teenage Cancer Trust and Barnardos. TCT uses its 100,000 donation to help create a new teen cancer wing at University Hospital of Wales in Cardiff, while Barnardos invests its 100,000 into its working cafe in Harrogate, UK, which offers training and employment to young people with a disability. Since 2004 the campaign has grown to raise more than 1,000,000 and is run annually in 17 European countries.

November 2007
Because of its significant fundraising and grant-making in Scotland, the Foundation is registered with the Scottish Charity Regulator.

December 2008
The Foundations central giving is focussed to providing grants in four key areas of need: disabled children, children in hospital, homelessness and life-limited children in hospices. This is to reflect the charitys available resources and to manage demand which outstripped the grant fund by 20 to one.

December 2006
The Disaster Relief fund is expanded to include support to longer-term international development work, especially in Africa and Asia. The first overseas grant for development work is then made to Sense International. 50,000 is given to support its work with deafblind children in Kenya. Hilton Nairobi helps with visits to assess the projects and hosts a party at the hotel for some of the children.

December 2000
The Foundation awards its first grant, of 60,000 to the British Olympic Association for their education programme.

June 2010
Ducks for Change, a project to sell novelty merchandise for the Foundation, is rolled out across the region, following a local initiative at Hilton Brussels.

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2002
March 2003

2003

2004
May 2004

2005

2006
May 2007

2007

2008
December 2007

2009

2010

2011

Anthony Harris, Hiltons CEO and founding Chairman of the Foundation passes away unexpectedly, aged 43. A memorial fund set up in his name raises 49,000, which is awarded to one of his favourite causes Treloar College, for a new student dining room.

The Foundations head office moves from Hilton London Metropole to Hilton London Kensington.

The first Giveaway event is held, an initiative of Hilton Dundee with the Dundee Evening Telegraph. 10,000 from the hotels sponsored grant fund is donated to 17 local childrens causes.

The Foundation raises a grant fund of over 1 million in one year for the first time. This magnificent milestone has continued year on year since.

February 2005
A change in giving remits is agreed by the Foundations Trustees, to support projects in the areas of education and health. The addition of health reflects the desire of Hilton team members to support local hospitals and hospices. Hospitality and Leisure causes are brought into the education category.

November 2010 September 2007

Around the World in a Day is launched. The event, conceived as an idea by Foundation Champions at the annual Workshop, invites team members and their hotel communities to get active for local causes. To date, AWD has raised over 346,000 in support of 157 different local childrens charities and community groups. Thanks to the array of stories and photos from across the region, the Foundation achieves more than 1,000,000 per year worth of publicity.

August 2001
The first Foundation Ball is hosted at Hilton Glasgow. The event has grown and developed year on year and at its heart remains the essence of good fundraising: for guests to have a great party with quality food, wine and entertainment, while raising funds for the Foundation.

November 2008
The Foundation makes its largest grant of 221,025 to The Lords Taverners Disability Sports Appeal following the 8th Foundation Ball at London Hilton on Park Lane, sponsored by The Ability Group.

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Core themes
Within the remits of education and health, in 2010 HCF deepened its central grant giving in its four chosen areas of focus: Young people with disabilities Young people in hospital Homelessness Life-limited children and young people in hospices These four areas were selected following feedback from our supporters, the Grants Committee and Trustees, reflecting the interest of our fundraisers, the source of funds for Central Grants in the UK and Ireland. Despite this focus, the number of applications received during 2010 at the HCF office continued to outstrip available funding, with young people with disabilities being the broadest and most oversubscribed category. Through its rigorous sifting process culminating in the quarterly Grants Committee and Trustee meetings, the Foundation remains confident that it is responding in the optimum way to requests for help, within the constraints of its available resources.

Young people in hospital

Nearly all children will spend some time in hospital during their lives, whether for routine vaccinations and check-ups, or over the longer term in case of sickness or chronic conditions. While statutory services cover salaries, buildings and running costs, the Foundation seeks to help fill the gaps in areas such as: medical equipment; play therapy; educational support for children who are long-term sick and miss out on school; special care baby units; and respite activities.

Life-limited children and young people in hospices

Sadly many children are born every day who due to their complex health needs will not live to see adulthood. In the UK alone there are an estimated 25,000 life-limited children at any one time. The care required leads to huge emotional and practical strain for the children and their families. The Foundation supports the childrens hospice movement in particular with respite activities, equipment, refurbishment and therapy. Outreach hospice at home care, specialist nursing and Wish experiences for life-limited children are also prioritised, to enhance their quality of life as positively as possible.

Homelessness
Homelessness can happen to anybody and is caused by many factors, often beyond a persons control, such as the ending of a private tenancy, unemployment, bereavement, relationship breakdown, debt or ill health. The most common reason for homelessness, in 38% of cases, arises because parents, relatives or friends are no longer willing or able to provide accommodation. Homelessness presents particular dangers for young people, who may become vulnerable to pressures involving drugs and sex, and where isolation can lead to despair. The Foundation partners with charities that provide emergency shelter, training and rehabilitation programmes, employability training and skills development for work placements, seeking to end the vicious cycle and provide young people with the means to plan positively for their future.

Above: Colleagues at Hilton Bristol worked hard in 2010 to raise funds for the Cots for Tots appeal, part of the Wallace and Gromit Grand Appeal. The hotel donated 2,813.64 following their Around the World in a Day event and through various fundraising initiatives including a black tie ball. Fundraising for health causes is popular across the region, for example Hilton Athens nominated Mazi gia to Paidi (Together for Children) to support their national helpline for sick and underprivileged young people while Doubletree by Hilton Cambridge continued its fundraising for ACT Childrens Services at the local Addenbrookes Hospital.

Young people with disabilities

The Foundation believes that all children and young people, regardless of their ability, should have opportunities to access education, training and employment and the increased confidence and aspirations that these can bring to life. The charity sector plays an essential role in providing aid where national and local resources are stretched or lacking. The Foundation looks to provide: specialist equipment for mobility; communication or learning equipment and programmes; support to refurbishment and capital projects; and educational activities which help with inclusion and access to opportunities for education and wellbeing.

A variety of projects
Subject to its strict giving remits, the Foundation seeks to fill gaps and respond to a wide variety of needs. Of the 310 central and sponsored grants made in total in 2010, the highest proportion was for equipment (33%), with each grant made helping to make life easier or improve the access to opportunities for a disadvantaged young person. The figures are comparative to 2009 giving (shown in brackets).

33% (30%)

Equipment

22% (18%) Activity Courses 10% (7%) 10% (6%) 7% 5% 4% 3% 2% 2% Awareness Education Therapy, Counselling or Other Treatment

(11%) Community Projects (7%) (6%) (6%) (1%) (6%) (1%) (1%) Refurbishments Training Hospice and Palliative Care Disaster Relief Respite Holidays Arts and Culture Environmental Education

Right: Sport activities for young people with disabilities encourage confidence building, inclusion and competition as well as active, healthy lifestyles. Hilton Basel and Hilton Zurich Airport nominated Special Olympics Switzerland to receive the proceeds of Small Change Big Difference in 2010, raising nearly 3,000 during the three month campaign.

1% 1%

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Helping those most in need: Global giving

HCF has a dedicated Disaster Relief and International Development Fund, which is a discretionary fund managed by the Trustees. The fund is capped at 150,000 per annum and is employed in pursuance of our aim to provide targeted support for disadvantaged young people in the areas of health and education, primarily in countries where Hilton Worldwide operates. The Foundation has made grants totalling 609,490 from the Disaster Relief and International Development Fund since the charity was founded to support relief efforts worldwide. Examples from 2010 are:

Haiti: Caribbean Hotel and Tourism Education Foundation

Following the earthquake in Haiti in January 2010 which killed 250,000, HCFs Trustees are supporting a long term development programme in partnership with the Caribbean Hotel and Tourism Education Foundation. This scholarship and training programme is geared to helping young people affected by the earthquake to gain pre-employment skills, including learning English, and will provide placements in the tourism and hospitality sector. Currently a small industry in Haiti yet a key employer and contributor to development across other islands in the Caribbean, the tourism sector could provide sustainable employment opportunities for those young people who learn English and gain qualifications. To date 33,494 has been raised for this five year programme, with the first phase of planning completed, English language tutor recruited and the first intake of students enrolled. HCFs Trustees donated 10,000 while donations were made by Questex and EHL, the Worsley family and through the 13th International Hotel Investment Forum in Berlin and World Travel Market 2010 in London, where delegates were invited to help.

Uganda: Leonard Cheshire Disability International

In 2010, the Trustees agreed to fund a project run by Leonard Cheshire Disability International, a small part of the larger charity which uses the vast experience and technical knowledge of its work in the UK to devise and implement programmes promoting inclusion and development for disabled people in developing countries. Due to a lack of awareness and understanding about disability, children are frequently hidden away or excluded from school, or if they do attend, may not have sufficient support for their needs from basic access issues: narrow doors and high steps for those with mobility impairments; insufficient light for study; no access to suitable toilet facilities to a lack of inclusive teaching techniques which would maximise each childs capacity for learning and development. The Trustees awarded 29,675 to enable the implementation of the School for All programme in two schools, St Kizito Nakatyaba and Nakisenyi in the Buikwe and Budaka districts of Uganda. Accessible alterations have been made; a three-day teachers capacity building training course has been delivered for 21 teachers from the schools; and sensitisation workshops have been held for 92 parents of children with disabilities to build their acceptance and encourage the childrens enrolment in school. Child to Child clubs have also been established to encourage inclusion and aid the participation of disabled children across a range of school activities.

Pakistan: UNICEF
Following the devastating floods which killed at least 2,000 people and affected 20 million, the Trustees decided to award 50,000 to UNICEF for its relief work. The floods engulfed villages, destroying vast areas of agricultural land nearly one-fifth of the country was submerged. With a huge impact on drinking water availability and quality, the 50,000 was earmarked for water purification tablets for young people and their families - a months supply costing 3.70 for a family of five. An additional 2,564 was subsequently donated to UNICEF and 200 donated to Islamic Relief from hotel collections for the Pakistan flood appeal to help young people.

Haiti: Christian Aid

The Foundation also teamed up with Christian Aid to help their emergency health programme, which focused on preventing malnutrition and providing medical treatment for children. Christian Aids local delivery partner APROSIFA works to improve the health and welfare of women and children in Haiti. 2,131.59 was donated following collections at hotels and from sponsored activities.

Opposite page: Above: APROSIFA, one of Christian Aids delivery partners in Haiti, provides support to mothers and children. Right: Reaching out to young people in need following the Pakistan floods. Image courtesy of Asad Zaidi, UNICEF. This page: Top: India: the Danish charity LittleBigHelp was nominated by Hilton Copenhagen Airport to receive the efforts of its fundraising in 2010, a donation of 11,000 (DKK 98,182) for its work supporting the health and welfare of street children in Calcutta. Bottom: In February 2010 over 100 General Managers from across Europe took a day out of their annual conference to record a cover version of Take Thats Never Forget. The song was made available for download to team members and over 1,000 was raised in support of Christian Aids disaster relief work following the Haiti earthquake.

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Helping one child at a time

Through its sponsored grants programme, the Foundation works closely with Hilton Worldwide portfolio of hotels to identify and support local community causes that need funding support and can benefit from the time and interest of employees. One of these local partnerships is with Warwickshire and Northamptonshire Air Ambulance (WNAA), nominated by Hilton Warwick/Stratford-upon-Avon. In 2010 local grants totalling 5,000 were made, with their highly successful Around the World in a Day fundraising event. Funds are restricted to a special capsule which transports children and young people safely to Great Ormond Street Hospital for planned as well as emergency procedures.

Reaching out to vulnerable groups

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Homelessness, which can happen to anybody, is one of HCFs core themes. It can happen for many reasons, often beyond a persons control, such as unemployment, bereavement, relationship breakdown, debt or ill health. Being without a permanent shelter can quickly affect the education and employment prospects of an individual as well as their health. For children and younger people, the associated risks of homelessness can be particularly harsh, as they can be at risk of sexual predators and drug pushers. Dumfries Welfare Rights in Scotland is a small organisation which supports families who are struggling with numerous issues including homelessness, drugs, family breakdown and helps them access the support they need. Under its health remit and homelessness banner, HCF awarded a grant of 5,490 which helped the charity organise 341 Childrens Starter Packs containing toiletries, hygiene essentials, activities and kitchen equipment to encourage the childrens health and welfare. The charity was also able to provide Christmas presents for children who would otherwise go without.

Jane, 23
A support worker from Dumfries Welfare Rights shares the story of Jane. When we started working with Jane, a recovering heroin user with her first tenancy, she had no access to her two daughters who live with her ex-partners family and she had no contact with her son being looked after by family elsewhere. We work closely with Jane to support her in techniques to reduce her drug dependency and with dedicated counselling to hear and understand her continuing health needs. When she was granted access to the girls we were able to provide the starter packs to enable them to have something new, and that belonged to them, at her house. At Christmas time we were pleased to pass on presents for the children to Jane and she was more than grateful as she had only been able to provide a couple of simple gifts for them. Jane was able to get one of the presents to her son in England and the phone call she received from him thanking her was the first time they had spoken for three months.
Right: As part of its 5K Giveaway event in 2010, Hilton Dundee and its local panel decided to donate 300 to the Discovery Food Programme, which provides emergency food relief for individuals and families experiencing financial hardship. During the last three years, HCF has donated more than 80,000 to small, local causes through the Giveaway programme, run in partnership with local press.

Luke, 14
Luke Gorse was out riding his bike when he was run over by a 16-tonne truck and sustained multiple complex fractures in his pelvis; it was smashed to pieces. The crew of Warwickshire and Northamptonshire Air Ambulance received the emergency call and flew to the scene in just a few minutes, a journey that would take much longer by land. The crew stabilised and treated Luke and flew him to hospital, where he underwent emergency surgery, was induced into a coma for two days and spent a further four in intensive care on a respirator. Lukes dad Neil said: seeing him covered in all the tubes and pipes was very hard. I spoke to doctors about whether he would walk again but they said they needed to concentrate on making him stable first. That's when you start to really worry. Paramedic Dylan Griffin who treated Luke at the scene commented, When we first got there Luke was under the lorry. He had massive

pelvic injuries. We worked as fast as we could because we knew this was a life or death situation. Luke recently came to see us and to see him walk into base was miraculous. No one could really believe it. His pelvis was really demolished by this lorry and only a couple of months afterwards he was up and walking normally. I believe it was the rapid response we were able to achieve with the air ambulance that was the key. Those minutes and seconds were crucial to limiting the damage. Mum Sally added There were a few days first where we did not know if he was going to live. Then we weren't sure when he would walk. Then he came home and before we knew it he was walking. I would like to thank the Air Ambulance for their fast response and care on the scene. Without them the outcome could have been very different.

A SACRO Support Worker who works with recently released prisoners said The childrens bags are so much appreciated by the service users that we help that have children, the Christmas gifts were wrapped so lovely. It is especially nice for some of the service users who only see their children for a couple of hours each week. Living on benefits is very tight and every penny has to count. It raised their self esteem so much to be able to give their children a gift. One of the service users remarked that they were so grateful to be thought of as a parent as well as just someone who receives support. Thanks again so much, wish you could see their little smiley faces.

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Easing suffering
Under our core remit of health, Hilton in the Community Foundation strives to improve the care, treatment experiences and outcomes for children who are sick or suffering from chronic, sometimes long-term conditions. To do this we partner with a range of expert charities and organisations that deliver care and treatment for young people in hospital and those with life-limiting conditions. For example, since 2006, we have provided funding to the charity DebRA for its work supporting children and young people suffering with the rare skin condition epidermolysis bullosa (EB). Thanks to dedicated fundraising by hotel team members, HCF has been able to support DebRAs work in England, Scotland and Ireland.

Dedicated to effective fundraising

Thanks to the support of Hilton Worldwide, which pays for HCFs salary and administration costs, HCF can devote its attention to mobilising the involvement of its volunteers to generate as big a grant fund as possible each year. Thanks to the voluntary efforts and generosity of team members, friends, family, suppliers, guests and the general public, in 2010 total fundraising income of 1,574,145 was raised, with a further 93,289 (gross) generated from the merchandising projects of HCF Trading Ltd, which was set up during 2010. The cost of generating voluntary income funds rose by 18% to 415,440 which is 18% of gross income (2009: 22%). Activities included sponsored events, staff socials, fundraising dinners, raffles and payroll giving.

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Gross fundraising income 2010: Rhys, 5

Rhys cant decide whether he wants to be a fireman or a football referee when he grows up. He thinks firemen are great and would love to be out there driving a big red fire engine. But on the other hand, with friends at Bolton Wanderers and Liverpool FC, perhaps football will win the day. Whichever of these super ambitions Rhys decides on will, unfortunately, be challenged by his Recessive Dystrophic EB. Severe skin blistering, problems caused by internal blistering, and difficulty eating, all mean that Rhyss daily routine is not the same as other boys his age. Tanya, Rhyss mum says: Whilst people can see the blistering on Rhyss skin its the blistering that you cant see which is causing my main worries at the moment. Rhys doesnt have many teeth and he cant eat easily. Hes really gone off food and will only eat soft things like yoghurt and sandwiches, but this isnt enough and hes getting very thin. It looks like he will need a gastrostomy button in his stomach to get extra nutrition during the night. Caring for Rhys is a full time job and Tanya says that shes lucky to have support from her partner and her parents who live down the road. The family home in Bolton has been extended with a wet room and extra bedroom to make it easier to clean Rhyss blistered skin and then apply fresh dressings. A social care grant from DebRA paid for laminate flooring in some areas of the house. This helped limit the damage to Rhyss skin when he was crawling and now makes it easier to move his wheelchair around. When Rhys was born, it was clear something was wrong as there wasnt any skin on his feet and more skin came away when surgical tape, used while he was in an incubator, was removed from his face and hands. DebRA nurses from Birmingham Childrens Hospital visited and advised on the best care for Rhys, they also ensured that his EB was correctly diagnosed. For now, school, computer games and playing with older siblings Jordan and Michaela fill the time for Rhys. Tanya explains that the school are really helpful and have installed a lift and ramps to help Rhys get around in his wheelchair and give him access to the playground so he can join in games with his friends. Special treats for Rhys like trips to football grounds and the chance to meet some of his favourite players from Bolton Wanderers and Liverpool also help keep his spirits up. Tanya is philosophical about the future: We just dont know how Rhyss EB will be, we just enjoy today and make life as good for him as we can. I had never heard of EB before Rhys was born. I was very frightened for Rhys but at the end of the day you have to get on with things, you have to cope. 45% 24% 8% 7% 6% 6% Hotels own fundraising 751,520 (2009: 558,994) London Hilton on Park Lane Ball 394,912 (2009: 455,216) Small Change Big Difference 138,450 (2009: 48,600) Around the World in a Day 121,899 (2009: 100,801) General donations and campaigns 101,409 (2009: 80,728) Merchandising income 93,289 including 52,704 from HCF Trading Ltd (2009: 0) Regional Foundation Balls 65,955 (2009: 87,051)

4%

Our aim is to raise 2 million a year by 2015 and increase this to 3 million a year by 2020.

Top: A young survivor of the Haiti earthquake. HCF is supporting Christian Aid and local agency APROSIFA. Left: Colleagues at Hilton Zurich Airport roll up their sleeves for HCF and local chosen charity Special Olympics Switzerland, making cookies and sweets for sale at a Christmas Fair.

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Central campaigns
HCF organises a number of central fundraising campaigns in which all the hotels in Europe can participate. These are: Around the World in a Day; Ducks for Change; and Small Change Big Difference. Additionally, the Foundation provides Hilton Worldwide team members with access to race places, such as the British 10KM and London Marathon.

Around the World in a Day

Hilton Worldwide team members, charity partners and the public worked together to cover the distance of the Earths circumference 24,901.55 miles (40,075.61 km) in just one day, by taking part either competitively in an inter-hotel competition, or in a more relaxed way with a family-friendly relaxed walk and picnic or barbecue. In the process, the participants get busy fundraising for a host of local good causes. 2010 saw the fourth event take place and proved to be the most successful to date, with 93,676 raised and donated to more than 70 different charities and groups supporting children and young people. Events took place in Hilton Luxembourg and Hilton Munich Park, expanding the programme into Europe for the first time. These pictures show various Around the World in a Day activities which took place throughout the UK and Europe.

Ducks for Change

2010 saw the debut of nine character rubber ducks, created especially for HCF for sale in hotels across the region. Ducks for Change invites guests to buy a pack of three novelty ducks and insodoing raise funds for the Foundation. The project started as a small, successful initiative in Hilton Brussels, and since being taken up by HCF in a trial phase and is now running as a full central campaign through our trading arm. It has quickly grown into a far-reaching and novel way of spreading the Foundations message of goodwill whilst raising money numerous local charities across Europe. HCF Trading Limited is exploring a partnership with Sysco Guest Supply to reduce shipping costs and ensure that even more funds go to charity (currently 2 per set sold). We are very happy with our results and the fact that our guests like the ducks very much. Jolijn Zeeuwen, Director of Operations, Hilton Amsterdam Schiphol Airport, which sold more than 1,300 packs of ducks in 11 months for the Foundation.

Above: Colleagues from Hilton Brussels City visit La Fondatioun Kriibskrank Kanner on their way to the Hilton Luxembourg Around the World in a Day event, which raised 11,583.82 for the charity, which supports children with cancer and their families with activities and outreach work.

Small Change, Big Difference

Since 2004, this guest-facing donation campaign has raised more than 1 million for many projects across the UK and Europe helping disadvantaged young people. In 2010, 138,450 was raised during the three months of the campaign, which operated in 17 countries involving 128 hotels, thanks to generous guests agreeing to donate an optional 1 or 1 when they stayed at a participating hotel.

Above: Colleagues from Hilton London Stansted Airport nominated the Panathlon Foundation to receive the funds raised at their Around the World in a Day event. The charity was extremely proactive, helping the event raise 8,812 for the 2010 Panathlon Challenge event, engaging 125 children with disabilities across Essex to take part in sports. Other images: Around the World in a Day events at: Hilton Munich Park; Hilton Edinburgh Grosvesnor; and London Hilton on Park Lane.

Right: In 2010, three hotels in Spain nominated Fundacin Peque o Deseo, a wish-granting organisation for terminally ill children, to benefit from their fundraising. Generous guests staying at Hilton Barcelona, Hilton Diagonal Mar and Hilton Madrid Airport raised 3,379 net during the three months of the Small Change, Big Difference campaign. Bottom: ASBL Escalpade is a charity in Ottignies-Louvain-la-Neuve, Belgium. In 2010 the four hotels in Antwerp and Brussels nominated the charity to benefit from its Small Change, Big Difference campaign, raising funds to help towards its appeal to purchase a new minibus to enable access to sports activities for its students.

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Hotel fundraising
In 2010 the UK and Ireland hotels raised 664,615, reaching 99.56% of their fundraising target, a magnificent achievement in the light of a competitive market and continuingly challenging financial climate. (2009: target was 616,560 and 536,051 was achieved, 87%). During the year, 140,350 was raised by 59 hotels in Continental Europe (2009: 50,921), a steady increase reflecting the embedding of HCF systems and values across the region. The hotels undertook numerous imaginative fundraising activities to reach this target, such as Balls, raffles, quizzes, challenge events and much more. This voluntary activity by Hilton Worldwide team members equates to over 39,000 volunteering hours (at least nine hours per week per hotel). Some examples from across the region are shown here.
Hilton Newcastle Gateshead team members ran a series of fundraising events, inspired by the plight of six-year old Tilly Lockley who lost both of her hands and several toes to meningitis when she was a baby. The hotel staged a Race Day at the citys racecourse, a dinner and a talent show, helping raise nearly 30,000 for HCF and the Meningitis Help Charitable Trust. The two Hilton hotels in Prague got more than 60 participants involved in their Charity Green Day, coming to work on foot, by bicycle or on public transport. Offices and outside space was cleared, with a garage sale of donated items raising 30,440 CZK (1,080) for HCF and nominated charity the Cystic Fibrosis Club.

A group of nearly 80 team members from Hilton Worldwide properties across France took part in the Royal Paris-Versailles Race. Starting at the foot of the iconic Eiffel Tower, the race finished at the sumptuous Versailles Palace.

Hilton Blackpool team members organised a magnificent evening of dance, involving more than 600 children from 27 schools across the seaside resort. 1,200 guests thronged into the Empress Ballroom, raising over 5,000 for HCF and local charities Brian House Childrens Hospice, Progress Recruitment and Donnas Dream House.

Creative types in the Hilton Austria cluster came up with a fifty metre long apple strudel, selling slices off at 4 each to guests and raising 1,390 for the local childrens hospice Sterntalerhof.

Shivering team members from Hilton Zurich Airport braved the cold to run a festive stand at the Opfikon Village Christmas Market. The team sold homemade tea and cookies, making CHF 507 (325) from their efforts. This was donated to Special Olympics Switzerland, one of the hotels local charity partners.

Sports stars from football, rugby and athletics joined 160 guests at Hilton London Tower Bridge for a fun and glitzy quiz night A Question of Good Sport. The event raised more than 30,000 for HCF and NSPCCs Childline service.

Colleagues at Hilton Bracknell put their outside space to good use and got rid of unwanted items with a charity Car Boot Sale. This helped raise 1,153.48 which was given to local charity Sebastians Action Trust to help equip its holiday house for children with life-limiting conditions.

At a special Pamper and Champers event in Hilton Edinburgh Airport, guests were treated to champagne and a cupcake and pamper sessions. A table top sale of goodies helped raise funds. This luxurious event resulted in 1,120 being raised for HCF and nominated charity partner Its Good 2 Give, which supports young people with cancer in Scotland.

Hollywood glamour came to Athn Palace Hilton Bucharest in Romania, when Nicholas Cage helped host a special Halloween Charity Ball in aid of Ovidiu Rom. The charity reaches out to poor and underprivileged children with a range of educational projects. The hosting hotel contributed catering for the event, worth 20,000 and prizes for the auction.

Hilton Cardiff hosted its seventh annual Foundation Ball, in aid of HCF and the Noahs Appeal which assists the Childrens Hospital of Wales. Rugby star Colin Charvis and HCF Patron Christopher Biggins brought some celebrity glamour to the event, which raised a net amount of nearly 12,000. The Hilton Midlands Cluster held its first regional HCF Ball, hosted by Hilton Coventry. The event was a great success and raised more than 15,000, supporting HCF and the work of UHCW (see page 19).

Hilton Belfast and Hilton Templepatrick delivered a fun and competitive Charity Golf Day. The sun shone warmly on the golfers as they battled through 18 holes in time for a black tie dinner, raising more than 13,000 for HCF. These funds will be used in the 2011 Belfast Giveaway to support local projects across Northern Ireland which support disadvantaged young people.

Hilton Nottingham got out the face paints and tombola for their Spring Fair, which was a fun community day used to support HCF and nominated charity partner in 2010, the Nottingham Royal Society for the Blind.

Bicycles helped get lots of supporters actively fundraising in 2010. Hilton Dundee ran a Cyclathon which raised 300, while the Central Scotland Cluster HR team undertook a 51 mile challenge raising 1,693. Meanwhile, six non-Hilton cyclists generously nominated HCF to receive their sponsorship of over 3,000, raised by cycling from Marble Arch in London to the Arc de Triomphe in Paris.

Hilton hotels in The Netherlands hosted their second annual Corporate Football Tournament at the Heineken sports complex, raising 10,000 for the Sophia Foundation. To help raise extra money, the event organisers ran several sponsored laps of the pitch!

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Providing the right tools

HCF has supported children and young people with disabilities in a wide variety of ways during 2010 and over the decade. Through our support to Dogs for the Disabled, specialist assistance dogs have been trained and paired with young people with physical disabilities and also with autism. We were delighted that in recognition of this support, one of the puppies was named Hilton and has since been trained and paired with Hollie.

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Coffee, cookies and pancakes have been the order of the day as the Conrad and Hilton hotels in Dublin have embraced an early start to serve hungry commuters and raise more than 1,000 over the year towards their total for HCF and nominated local cause, the Central Remedial Clinic.

Hilton Warsaw Hotel and Convention Centre has been highly active for charity causes over the year. In 2010 the hotel hosted a Ball for the Foundation for Corporate Social Responsibility, which operates a scheme serving 2.5 million hot meals to underprivileged children. The event included a performance from some of the children.

During the year, Hilton Berlin team members have got involved in a range of fundraising activities. They celebrated International Childrens Day on June 1st by selling vouchers to colleagues for a childrens baking course with the hotels head Chef. This fun initiative raised 654 towards the hotels HCF target.

Hollie, 17
In some ways, Hollie lived the life of a typical teenage girl. In one major way however, life was very different. From birth, a genetic condition called Arthrogryposos has limited her movement, meaning that Hollie must use a wheelchair. She must also ask for help with even the simplest everyday task. Hollies reality has been a lifetime of round-the-clock care, with no choice but to depend on others to meet her daily needs. At an age when most teenagers can barely be kept indoors, Hollie lacked the confidence to venture outside the house. Hollies Mum Sandra longed for a world in which she could sit and worry that Hollie was out, rather than in all night. Realising Dogs for the Disabled could provide a trained assistance dog to be Hollies companion and helper, 24 hours a day, the family put in an application. In the summer of 2010 Hollie was facing big changes. The prospect of beginning a college course in Health and Social Care filled her with dread rather than excitement. Her lack of experience with her peers made the thought of getting to know a sea of new faces too much to bear. Luckily, help arrived in the nick of time and in the form of a lithe yellow Labrador. Goofy, enthusiastic, eager to please and full of love, Hilton was an instant hit. Breaking the ice with her new classmates, Hilton gave Hollie the space and confidence to get to know them in her own time. Hollie loves her course and hopes to become an occupational therapist in the future. As well as boosting Hollies confidence and paving the way to new experiences, Hilton helps with a myriad of more mundane tasks that give Mum some peace and Hollie some much needed independence. Hiltons most frequent job is to close Hollies dreaded bedroom door, something Sandra would have to do 6/7 times a day at Hollies request. Hilton also helps Hollie dress and undress, pushes the button for pelican crossings and lift buttons when the two are out and about, and puts Hollies purse on the counter at their local shop. Perhaps the biggest change for a girl who has spent her whole life being cared for, is that Hollie must now be the one who provides care. Taking responsibility for Hiltons daily needs has turned Hollies focus away from her own disability. Hollie has joined a local Flyball team to allow Hilton some time, each week, to do something that he loves. In doing so, she has made many new friends and developed a new interest. This is just the beginning for the pair as their love for each other continues to open doors. Before Hilton arrived, Hollie kept her head down, afraid of what life might throw at her. Now she keeps her head up as Hilton blazes a trail in front of her, his tail waving like a banner. The first thing strangers see is not a girl in a wheelchair, but a bright and enthusiastic assistance dog proudly wearing his golden jacket. By the time they look at Hollie they are, in her words, already smiling. To Hollie, it now seems that the world is full of smiles. She now lives in a positive place, filled with positive people, and is positive that her future will be bright.

In July nearly 100 runners and their supporters raced 4.5km around Hyde Parks Serpentine in London, then up 28 flights of the London Hilton on Park Lane, to raise funds for HCFs intowork programme for disadvantaged young people: Galvins Chance (see page 20). The winner was TV chef Alan Murchison (pictured left) who won in 18 minutes 53 seconds.

Hilton Leicester partnered up with major retailer Debenhams to hold a fantastic fashion show. Nearly 200 people attended, adding to their Spring/Summer wardrobes whilst raising 1,320 for HCF and local charity Menphys, which supports families whose children have a disability.

Money raised by colleagues undertaking personal challenges is a key component of hotel fundraising. The London Marathon continues to be a popular race to enter and in 2010 4,504.91 was raised for HCF partner Outward Bound Trust.

To celebrate their 100th anniversary, the Waldorf Astoria Trianon Palace in Versailles devised a special menu which included an invitation to diners to contribute to HCF and local projects helping young people in need. This simple initiative raised 416 in just a week!
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The kitchen team at Hilton Reading went to eggstremes to celebrate Easter at the hotel. Over 24 hours, they created an enormous 6ft chocolate egg weighing 40kgs, to encourage donations from visitors to the hotel.

Hilton Istanbul hosted a childrens party for local charity LOSEV (The Foundation for Children with Leukaemia), which included an exciting meal, games and a performance from a magician which transfixed the young audience. The event raised funds and awareness for the charity whilst giving the children a special day to remember.

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Financial Summary 2010

Statement of Financial Activities for the year ended 31 December 2010:
UNRESTRICTED FUNDS Incoming Resources Incoming resources from generated funds Voluntary income FIXED ASSETS Hilton Worldwide funding Hilton Worldwide donated staff costs Hilton Endowment 622 234,529 235,151 Activities for generating funds Fundraising Merchandising income Investment income and interest Total Incoming Resources Resources Expended Costs of generating funds Fundraising Cost of goods sold 392,862 68,787 461,649 Charitable expenditure Young People and Education Young People and Health Disaster Relief and International Development 397,509 442,121 92,499 932,129 Governance Total Resources Expended Net Incoming/(Outgoing) Resources for the year Transfers between funds Fund balances brought forward at 1 January 2010 Fund balances carried forward at 31 December 2010 26,590 1,420,368 160,423 21,216 362,136 543,775 128,499 49,476 29,619 207,594 230,172 96,165 10,347 47,738 154,250 457,632 (31,563) 426,069 526,008 491,597 122,118 1,139,723 26,590 1,650,540 714,220 409,874 1,124,094 456,375 583,842 149,631 1,189,848 25,849 1,568,090 41,718 368,156 409,874 TOTAL NET ASSETS FUNDS Expendable Endowment Restricted funds Unrestricted funds: Designated funds General reserves TOTAL FUNDS 299,103 244,672 1,124,094 298,034 64,102 409,874 299,103 244,672 1,124,094 298,034 64,102 409,874 426,069 154,250 47,738 426,069 154,250 47,738 1,124,094 409,874 1,124,094 409,874 22,578 22,578 415,440 68,787 484,227 352,393 352,393 CREDITORS: Amounts falling due after more than one year 8,546 26,000 8,546 26,000 CREDITORS: Amounts falling due within one year NET CURRENT ASSETS 246,495 1,029,340 300,676 282,255 203,365 929,340 300,676 282,255 1,247,808 93,289 4,543 1,580,791 326,337 326,337 457,632 1,574,145 93,289 4,543 2,364,760 1,331,390 5,888 1,609,808 CURRENT ASSETS Stocks Debtors Cash at bank and in hand 59,708 217,421 998,706 1,275,835 87,554 495,377 582,931 198,590 934,115 1,132,705 87,554 495,377 582,931 457,632 457,632 622 234,529 457,632 692,783 44,050 Tangible assets 228,480 Investment in subsidiary company Investments 272,530 103,300 153,619 203,300 153,619 102,910 151,528 102,910 151,528 100,000 390 2,091 390 2,091 2010 RESTRICTED FUNDS EXPENDABLE ENDOWMENT TOTAL 2010 TOTAL 2009 GROUP 2009 2010 CHARITY 2009

Balance Sheet as at 31 December 2010:

The complete version of the Annual Report and Financial Statements and the report of the auditors on those financial statements are available on the website www.hilton-foundation.org.uk or from the Foundation office at 179-199 Holland Park Avenue London W11 4UL.

All of the above results are derived from continuing activities. All gains and losses recognised in the year are included above. Charitable grants and fundraising costs include a proportion of staff costs, however these are paid for by Hilton Worldwides annual donation. Opposite: In February 2011 Foundation Champions from across the Europe region came together at Hilton London Gatwick Airport, to meet the Trustees, share best practice and celebrate HCFs tenth anniversary.

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Income and expenditure 2010

Our sources of income
The Foundation is most fortunate that through its funding agreement with Hilton Worldwide, the business pays for its core salary and administration costs. As the grant fund raised is from voluntary income, this means everyone must work very hard to deliver excellent and good value events at as low a cost to the Foundation as possible. These charts show where the Foundations income comes from, expressed with and without the core contribution.

Raising awareness
In addition to the inherent financial support, a grant from HCF can also bring several additional benefits to charities, including increased awareness that comes with each grant awarded. The Foundation is conscious that press coverage can enthuse fundraisers, add value to the business, endorse the work of charities, raise the profile of worthy projects and help to bring important community issues to greater attention. One of HCFs cornerstones is our belief in supporting smaller, grassroots charities in local communities. This gives individual hotels the opportunity to assess exactly where their backing can be most helpful in their specific area. It also enables them to forge a local link, building relationships and enhancing the likelihood of ongoing and in-kind support. Such small charities and good causes are often run by volunteers who in many cases do not have sufficient time or resources to spend on PR. A link with HCF and Hilton Worldwide provides a key opportunity to tell their story. By highlighting the good work smaller charities do in the media it is hoped that other businesses and individuals may also be encouraged to support them. In 2010 HCF recorded 508 pieces of press coverage across newspapers, television, radio and online. This coverage was calculated to be worth 1.278 million in advertising value, a significant additional benefit to HCF and to its beneficiary charity partners. We also recognise the importance of communicating our message to Hilton Worldwide team members. A number of mediums are used to try to reach as many different colleagues as possible. These include a printed newsletter which is distributed to supporters twice a year, a monthly e-newsletter, submissions to Hiltons internal magazines and updates on the companys intranet site and on the Foundations website. In 2010 the Foundation also introduced a Facebook page to facilitate online conversation with its supporters. In this way topical charity and community news is spread, the work of beneficiaries is highlighted and fundraising best practice is shared.

Total Income 29.3% 3.94% 0.19% Hilton Worldwide contributions: Merchandising: Investment Income: 692,783 1,574,145 93,289 4,543

Giveaways
One established process for raising awareness of local charities and grants has been to run Giveaways partnering hotels with their local newspapers. This has run successfully across several regions and helps hotel charity committees to unearth the very best projects in their region and engage in the decision making process. It also allows smaller charities, many of whom may not otherwise have heard of Hilton in the Community Foundation, to share details of their projects and to receive coverage of their projects in their local newspaper. These campaigns typically conclude with an awards ceremony at the hotel, allowing Hilton team members and beneficiary charities the chance to meet one another. To date, Giveaways have awarded more than 80,000 to 60 good causes, supporting the very best charitable projects working with disadvantaged young people.

66.57% Fundraising:

Income excluding Hilton Worldwide donations 94.15% Fundraising: 5.58% 0.27% Merchandising: Investment Income: 1,574,145 93,289 4,543

How HCF expends its funds

These charts show how the Foundation spends its income.

How we expend our funds 25.17% Fundraising: 4.17% 1.61% Merchandising: Governance: 415,440 68,787 26,590 1,139,723

69.05% Charitable expenditure:

Breakdown of costs paid from non Hilton Worldwide income, excluding Hilton Worldwide funded costs (incl. Salaries, grant monitoring and communication costs) 18.60% Fundraising: 3.56% Merchandising: 60.03% Grants awarded in 2010: 17.80% Balance available for 2011 grants: 311,024 59,507 1,003,756 297,690
Images: Amongst many others, successful Giveaways have taken place with Hilton Dundee, Hampton by Hilton Corby and Hilton Belfast and Hilton Templepatrick.

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Board of Trustees
Current Board as at September 2011 Simon Vincent Chairman
(appointed 12 February 2007; appointed Chairman 19 December 2007; reappointed 9 April 2010)*
* Hilton nominated Trustees (3 year position) ** Independent co-opted Trustees (2 year position)

HCF structure
Trustees

William Differ
(appointed 15 December 2006; reappointed 12 December 2008)**
Director

Head of Finance

Grants, Communications & Fundraising Manager

Dame Maureen Thomas DBE Deputy Chairman

(appointed 17 November 2000; reappointed 12 December 2002; reappointed 20 April 2005; reappointed 9 March 2007; reappointed and appointed Deputy Chairman 22 April 2009)**

Paul Farrow
(appointed 7 September 2011)*
Finance Executive

PR & Communications Executive

Events & Fundraising Executive UK & Republic of Ireland

Events & Fundraising Executive Continental Europe

Volunteers

Peter Anderson
(appointed 8 May 2003; reappointed 20 April 2005; reappointed 9 March 2007; reappointed 22 April 2009; reappointed July 2011)**

Rudi Jagersbacher
(appointed 12 December 2008)*

Ramesh Dewan
(appointed 3 September 2004; reappointed 9 March 2007; reappointed 22 April 2009; reappointed July 2011)**

Chris Ring
(appointed 1 July 2011)**

I have seen first hand the dedication and rigour with which the Foundation operates, providing its supporters with numerous and fun ways to get involved with its work. Charities must work harder than ever to maintain and increase their voluntary income; HCF is leading the field here through innovative campaigns and appeals. The most recent launch of Ducks for Change is a great example of getting team members, guests and suppliers involved in HCFs mission to reach out and help young people.

Tahir Mohsan, CEO of Time Group Patron of Hilton in the Community Foundation

HCF Trading Ltd Directors:

Peter Anderson and Stuart Dudley

Looking ahead Honorary positions

Foundation President
Ian Carter
(appointed 15 June 2006)

Hilton in the Community Foundation is proud that during its first decade, almost 10 million has been raised and more than 2.5 million disadvantaged children and young people helped to have a brighter future through our wide-ranging grant making programmes. Making these achievements even more special is the huge voluntary effort of team members and the support of guests, suppliers and the general public. This underpins our success and without the voluntary commitment made by individuals inside and outside the business, the Foundation simply wouldnt work. In 2011, our key objectives include: Improve the impact of our grant giving to affect lasting change on the lives of young people Contribute to Hilton Worldwides CR strategy Travel with Purpose and its implementation

Patron
Christopher Biggins
(appointed 1 September 2009)

Patron
Tahir Mohsan
(Trustee from 12 December 2002 to 25 March 2011; appointed Patron 25 March 2011)

Engage Hilton Worldwide team members in local charity activities, grant-giving and voluntary action Increase grant giving amount and geographical spread Increase Merchandise Sales through HCF Trading Limited Increase fundraising in Continental Europe Articulate our legacy of giving Looking forward to our next decade, there is much more to be achieved. We will continue to support a range of projects helping disadvantaged young people, through targeted central grants and through wide-ranging and flexible sponsored grants. We will embrace and spearhead the opportunity to raise funds, building on our legacy of successful fundraising, engaging team members and Hilton Worldwides business partners and guests.

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Thank you
We are tremendously grateful for the unfailing support of our friends and corporate partners who offer their time, goods and services as well as prizes for auction, sponsorship of events both large and small, international and local. Thanks to this support we can help even more young people to have a brighter future.
4Degrees Acentic Ltd AG Barr Agri Energy Allen & Douglas Allied Drinks Anderson Printers Armand de Brignac AT&T Bacardi Brown-Forman Brands Bagatelle Barr Barton Meat Company Bateaux London Blackstone Charitable Foundation Blue Print Body Fitt Pilates Borney UK Boss Design Ltd Bragard Brakes British Airways Broad Gallery Brooks Budveiser Budvar UK Ltd Bunzl Burberry Campaign Works Cellar Trends Ltd Centerprise International Chamberlain & Thelwell Charles Wells Charlie Wheeler Chelsom Chooseyourevent.com Christopher Biggins Classic Fine Foods CMB Design Group Coca Cola Enterprises Ltd Coconut - Commercial Management Solutions Continental Airlines County Contractors Crabtree & Evelyn Crimson Cygnet DADA Debenhams Designer Flowers Dewynters Diageo Plc Direct Seafoods Dudson Dukes of London Evesham Technology Fairfax Meadow Fedex Fiji Water First Drinks Brands Ltd Formula One McLaren Mercedes Fresh Cut Fresh Olive Co. Funkin Ltd Galvin at Windows Glaceau Vitamin Water Golley Slater Granville Technology Group Graphico Grey Goose Grohe Ltd H&B Foods H. Foreman & Son Harrods Hatch Mansfield Heineken Hobart HVS Executive Search Hymans Ideas Illy InBev UK Indigo Art Inspired Jalley JC Leisure Solutions John Sisk & Sons Ltd Julian Stoneman, Steven Burnett and the cast of The Jersey Boys Key Industrial Equipment Ltd Ladbrokes Laurent Perrier Leicester Tigers RFC Leighton Printing Company Liddell Linens Linsters Lockhart Madhus Ltd Mash Matthew Clark Maxxium McLaren Construction Melanie Stonestreet Mot Hennessy UK Ltd Nespresso Nisbets Panaz Patron Gran Burdeos Pecksniffs Pellier Photography Pernod Ricard UK Pommery Precor Prestat Price Waterhouse Coopers Production Plus Profile Management Specialist Propaganda PSAV Red Squared Regus Rellance Global com Remy Cointreau Right Formula Ritter Courivaud Ltd Robert Home Group Rosehill Press Ltd Royal Bank of Scotland Rules Russell Investments Samurai Sanguine Hospitality Santander Scandinavian Airlines SAS Science in Sport Seltex Semaphore Serious Foods Serpentine Running Club SFD Ltd Silent Night Group Singleton of Dufftown Sir David Michels SJ Berwin LLP Social UK Sony Special Occasion Linen Speciality Linens Steelite Stella Artois Strathmore Sysco Guest Supply T.K Foods Tag Worldwide Tektura The Ability Group The Art Partnership The Fresh Olive Company The Lister Group The Serious Food Company The Storytellers The Waiters Friend Company Theatre Royal Haymarket TK Trading Town & Country United Airlines Vanco Villeroy & Boch Virgin Atlantic Airways Ltd Virgin Holidays Ltd Visit Britain Vranken Pommery Walker Greenbank Plc Waterbury Bathrooms Ltd Web Technology Group Whatsonwhen William Anderson & Sons Ltd Zoffany/Sanderson/Morris & Co

Auditors
Knox Cropper 8/9, Well Court London EC4M 9DN

Bankers
Royal Bank of Scotland Corporate Banking Office PO Box 450 5-10 Great Tower Street London EC3P 3HX
This report is printed on 9lives 55 papers, produced with 55% recycled fibre from both pre- and postconsumer sources, together with 45% FSC certified virgin fibre from well managed forest.

Thank you to our charity partners for kindly sharing their photos and video footage throughout the year.
Front cover picture credits clockwise from middle left: WithKids, a small charity based in the East of Glasgow works with disadvantaged children and families providing a range of individual, social and practical supportHilton Glasgow team members fundraised 2,001 in aid of WithKids' outreach programme, providing support and counselling to young children and their families. The charity has received a total of 8,001 from Hilton Glasgow and HCF since 2009. Participants Julian Weidenfeld and Jochen Aschenbroich from Special Olympics Deutschland celebrate a win. The charity is being supported by Hilton hotels across Germany, in particular for a project for inclusive soccer teams of disabled and non-disabled 815 year olds, to be run across schools in the country. Yes Chef: As part of its special event Kids an die Macht, Hilton Munich Park opens its doors to children to try different aspects of running the hotel for a day and raises 6,400 for local charity Artists for Kids in the process. Hilton Athn Palace in Bucharest has supported the local charity Ovidiu Rom for a number of years, most recently through their Small Change, Big Difference campaign. The charity runs projects to educate impoverished children particularly from Roma backgrounds and who have learning and physical disabilities. Image courtesy of Amarjit Sidhu Sharing best practice: Foundation Champions from across Europe congregate at Hilton London Gatwick Airport for the 6th Annual Workshop.

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