Marketing Budget Please Purchase Unrestricted Model From The Download Page ($60)

4/29/2012
73365032.xls.ms_office
Marketing Budget
Confidential
Please purchase unrestricted model from

the download page ($60)
[ ] The Marketing Budget worksheet consists of separate budgets for: Advertising, Catalogs, Direct Mail, Literature, Product Launches,
Public Relations, Resellers and Trade Shows. Each of these budgets can be used separately or in conjunction with the Advertising &
Promotions Summary which tracks total annual marketing expenditures.
[ ] If you choose to use one of the separate budgets, it is recommended that you first enter your monthly sales forecast totals on Row 293.
Each budget calculates the monthly and annual expenses as a percent of sales, as well as comparing 2004's expenses to 2005's totals.
[ ] The month names and years are calculated based on the values you enter in rows 19-20.
[ ] Enter your data into the unprotected cells in blue. Totals and percentages are calculated automatically.
[ ] The Advertising Budget begins on Row 18, the Catalog Budget on Row 56, the Direct Mail Budget on Row 68,
the Literature Budget on Row 106, the Product Launch Budget on Row 150, Public Relations Budget on Row 200,
the Reseller Budget on Row 217, and the Trade Show Budget on Row 263.
Advertising Budget
Advertising
Media
Publication 1
Publication 2
Publication 3
Publication 4
Publication 5
Publication 6
Publication 7
Publication 8
Publication 9
Publication 10
2006
Totals
Jan
Feb
Mar
Apr
May
Jun
Jul
$259,776
$18,040
$18,040
$18,040
$18,040
$18,040
$18,040
$18,040
$273,600
$28,500
$28,500
$28,500
$28,500
$28,500
$28,500
$28,500
$0
$27,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$9,300
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$11,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
Page 1
4/29/2012
Publication 11
Publication 12
Publication 13
Publication 14
Total Media
Artwork & Production
Design (12 Ads)
Layout/DTP
Copywriting
Mechanical Artwork
Typography
Lino
Separations (12 ads)
Photography
Miscellaneous
Total Artwork & Production
Total Advertising
Percentage of Sales
Confidential
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$62,000
$0
$0
$0
$0
$31,000
$0
$0
$595,376
$73,540
$46,540
$55,840
$46,540
$77,540
$58,040
$46,540
$21,000
$0
$10,500
$0
$12,500
$0
$0
$0
$2,800
$250
$250
$250
$250
$250
$250
$250
$1,250
$0
$0
$0
$0
$0
$0
$0
$500
$0
$0
$0
$0
$0
$0
$0
$500
$0
$0
$0
$0
$0
$0
$0
$700
$100
$100
$100
$100
$100
$100
$100
$12,000
$0
$5,000
$0
$5,000
$0
$0
$0
$4,800
$0
$0
$2,500
$0
$0
$2,500
$0
$10,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$53,550
$1,350
$16,850
$3,850
$18,850
$1,350
$3,850
$1,350
$648,926
$74,890
$63,390
$59,690
$65,390
$78,890
$61,890
$47,890
14.8%
12.3%
11.6%
14.6%
16.9%
10.1%
8.0%
Page 2
4/29/2012
Confidential
Catalog Budget
Catalog
Catalog 1
Catalog 2
Catalog 3
Catalog 4
Catalog 5
Total Catalogs
Percentage of Sales
2006
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
$4,574
$0
$2,292
$0
$0
$0
$0
$0
$20,480
$7,470
$0
$6,000
$0
$0
$0
$6,700
$0
$0
$0
$4,000
$0
$3,000
$0
$3,000
$74,528
$12,996
$6,243
$12,996
$6,243
$6,243
$6,243
$0
$3,500
$1,851
$0
$3,000
$0
$3,000
$0
$3,000
$103,082
$22,317
$8,535
$25,996
$6,243
$12,243
$6,243
$12,700
4.4%
1.7%
5.0%
1.4%
2.6%
1.0%
2.1%
Page 3
4/29/2012
Confidential
Direct Mail Budget

Direct Mail
Installed Consumer Base

Product Line Upsell
New Product Upsell
Newsletter
Upgrade Re-Mail
Installed Customer Total
2006
Total
Jan
Mar
Apr
May
Jun
Jul
$84,000
$156,890
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$97,750
$0
$0
$65,450
$0
$0
$0
$0
$0
$0
$0
$41,939
$0
$0
$0
$0
$0
$0
$41,939
$0
$0
$0
$0
$97,750
$0
$0
$0
$16,250
$0
$0
$0
$0
$0
$0
$0
$0
$0
$13,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$16,250
$0
$0
$13,000
$0
$5,000
$650
$650
$650
$650
$650
$650
$1,000
$1,000
$0
$0
$0
$0
$800
$0
$0
$0
$0
$0
$0
$0
$0
$450
$306,340
Outside List
Source 1 Post Card
Source 2 Post Card
Source 3 Post Card
Outside List Total
Feb
Mailing List Management

Registration Card Data Entry
MIS Time - Reports
Mailing List Rental Fees
Miscellaneous
Mailing List Mgmt. Total
Mailing List Income
Rental to [Company]
Rental to [Company]
$0
$0
$0
$0
$0
$0
$0
$6,000
$650
$650
$650
$650
$1,450
$650
$1,450
$5,000
$700
$700
$700
$700
$700
$700
$700
$500
$500
$500
$500
$500
$500
$500
Page 4
4/29/2012
Mailing List Income Total
$11,000
$1,200
$1,200
$1,200
Confidential
$1,200
$1,200
$1,200
$1,200
[ ] Total Direct Mail = (Installed Customer Base + Outside List + Mailing List Management) - Mailing List Income
Total Direct Mail

Percentage of Sales
$301,340
$41,389
($550)
$15,700
($550)
$250
$110,200
$250
8.2%
-0.1%
3.0%
-0.1%
0.1%
17.9%
0.0%
Page 5
4/29/2012
Confidential
Literature Budget
Literature
Collateral
Corporate Brochure-Printing
Mini Catalog-Printing
Product Brochures-Printing
Photography
Copywriter
Design & Mechanicals
Separations
Collateral Total
Product Packaging
Boxes
Stickers
Photography
Copywriter
Separations
Product Packaging Total
Merchandising
Flyers
Coupons
Copywriter
Merchandising Total
2006
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
$25,500
$32,450
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$36,220
$0
$0
$89,520
$0
$0
$0
$0
$0
$0
$0
$12,485
$0
$0
$0
$0
$0
$5,415
$0
$2,400
$0
$0
$0
$0
$0
$0
$0
$5,600
$0
$0
$0
$0
$0
$3,500
$0
$4,800
$0
$0
$0
$0
$0
$2,400
$0
$172,755
$0
$0
$0
$0
$0
$47,535
$0
$48,575
$0
$0
$13,965
$0
$0
$13,965
$0
$3,750
$0
$0
$1,000
$0
$0
$1,000
$0
$18,520
$0
$20,000
$0
$0
$0
$0
$0
$2,400
$0
$0
$950
$0
$0
$950
$0
$6,000
$0
$3,000
$0
$0
$3,000
$0
$0
$6,000
$0
$0
$1,800
$0
$0
$1,800
$0
$85,245
$0
$23,000
$17,715
$0
$3,000
$17,715
$0
$16,515
$11,545
$0
$0
$0
$0
$4,200
$3,000
$0
$0
$0
$0
$4,200
$3,000
$0
$0
$2,400
$0
$0
$1,000
$0
$0
$1,000
$0
$4,000
$0
$0
$1,500
$0
$0
$1,500
$0
$34,460
$0
$0
$9,700
$0
$0
$9,700
$0
Page 6
4/29/2012
Miscellaneous
Ad & Editorial Reprints
Registration Cards
Business Cards
Training Materials
Christmas Cards
Miscellaneous Total
Total Literature
Percentage of Sales
Confidential
$8,000
$0
$0
$2,000
$0
$0
$2,000
$0
$1,750
$0
$0
$500
$0
$0
$500
$0
$2,000
$0
$0
$600
$0
$0
$600
$0
$2,400
$0
$0
$850
$0
$0
$850
$0
$500
$0
$0
$0
$0
$0
$0
$0
$14,650
$0
$0
$3,950
$0
$0
$3,950
$0
$307,110
$0
$23,000
$31,365
$0
$3,000
$78,900
$0
0.0%
4.5%
6.1%
0.0%
0.6%
12.8%
0.0%
Page 7
4/29/2012
Confidential
Product Launch Budget

Product Launch
Public Relations
Press Review Kits
Public Relations Total
Sales Collateral
Copy & Design
Photoshoot & Supply of Film
Product Pkg. Design & Film
Product Brochure
Direct Mail Reg. Card piece
Mini Catalog
Ad/Editorial Reprints
Merchandising
Sales Collateral Total
Trade Shows
Targeted Industry Shows
Other Shows
Merchandising Total
Advertising
Targeting Publications
Advertising Total
2006
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
$25,500
$0
$0
$0
$0
$25,000
$0
$0
$25,500
$0
$0
$0
$0
$25,000
$0
$0
$2,000
$0
$0
$0
$0
$0
$0
$2,000
$1,000
$0
$0
$0
$0
$0
$0
$1,000
$10,000
$0
$0
$0
$0
$0
$0
$10,000
$10,000
$0
$0
$0
$0
$0
$0
$10,000
$5,000
$0
$0
$0
$0
$0
$0
$5,000
$18,000
$0
$0
$0
$0
$0
$0
$18,000
$2,500
$0
$0
$0
$0
$0
$0
$2,500
$5,000
$0
$0
$0
$0
$0
$0
$5,000
$53,500
$0
$0
$0
$0
$0
$0
$53,500
$15,000
$0
$0
$0
$0
$5,000
$5,000
$5,000
$5,000
$0
$0
$0
$0
$0
$5,000
$0
$20,000
$0
$0
$0
$0
$5,000
$10,000
$5,000
$60,000
$0
$10,000
$10,000
$10,000
$10,000
$10,000
$10,000
$60,000
$0
$10,000
$10,000
$10,000
$10,000
$10,000
$10,000
Direct Mail
Page 8
4/29/2012
Design, printing, postage

Direct Mail Total
Mail Order Catalogs
Catalog 1
Direct Mail Total
Reseller Promotions
ROP Ads
End Caps
Direct Mail Total
Total Product Launch

Percentage of Sales
Confidential
$75,000
$0
$0
$0
$0
$0
$0
$0
$75,000
$0
$0
$0
$0
$0
$0
$0
$25,000
$0
$0
$0
$0
$0
$0
$0
$25,000
$0
$0
$0
$0
$0
$0
$0
$45,000
$0
$0
$0
$0
$0
$0
$0
$35,000
$0
$0
$0
$0
$0
$0
$0
$80,000
$0
$0
$0
$0
$0
$0
$0
$0
$10,000
$10,000
$10,000
$40,000
$20,000
$68,500
0.0%
1.9%
1.9%
2.2%
8.5%
3.3%
11.4%
$339,000
Page 9
4/29/2012
Confidential
Public Relations Budget

Public Relations
Free Shipping
Clipping Service
Consultant's Fees
Consultant's Expenses
Evaluation Units
P.R. Production
Product Photos
Miscellaneous
Total Public Relations
Percentage of Sales
2006
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
$5,600
$1,500
$250
$250
$250
$1,500
$1,500
$1,500
$2,000
$200
$200
$200
$200
$200
$200
$200
$35,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$5,000
$500
$500
$0
$1,500
$500
$0
$500
$10,000
$500
$500
$500
$500
$1,000
$500
$500
$3,500
$250
$250
$250
$250
$250
$250
$750
$4,500
$2,500
$75
$75
$500
$75
$500
$75
$2,500
$100
$100
$100
$100
$100
$100
$100
$68,100
$9,550
$5,875
$5,375
$7,300
$7,625
$7,050
$7,625
1.9%
1.1%
1.0%
1.6%
1.6%
1.1%
1.3%
Page 10
4/29/2012
Confidential
Resellers Budget
Resellers
2006
Total
Jan
Feb
Merchandising Collateral
(includes production costs)
Replenishment Reports
$450
$45
Flyers
$595
$0
Special Materials
$3,800
$0
Collateral Total
$4,845
$45
Mar
Apr
May
Jun
Jul
$45
$45
$45
$45
$45
$45
$0
$218
$0
$0
$218
$0
$0
$873
$0
$0
$873
$0
$45
$1,136
$45
$45
$1,136
$45
$1,280
$1,280
$1,280
$1,280
$1,280
$1,008
$1,008
$1,008
$1,008
$1,008
$3,840
$3,840
$3,840
$3,840
$3,840
$5,680
$5,680
$5,680
$5,680
$5,680
$240
$240
$240
$240
$240
$12,048
$12,048
$12,048
$12,048
$12,048
Merchandising Services
(based on 1 visit per store, per month)
Chain Store 1
$14,400
$1,280
$1,280
Chain Store 2
$9,072
$1,008
$1,008
Chain Store 3
$43,200
$3,840
$3,840
Chain Store 4
$63,900
$5,680
$5,680
Chain Store 5
$2,520
$240
$240
Services Total
$133,092
$12,048
$12,048
[ ] Most distributors and retailers insist on an "Advertising Co-Op" or "MDF" percentage of your total annual sales in their stores. This fee is generally less than 5%.
In addition to this fee, distributors and retailers will coordinate special advertising deals -- end-caps, full page spreads -- and charge accordingly.
Estimate your total "Advertising Co-Op" fee and divide by 12. Ad this value to your "special promotions" fees and enter your totals in the appropriate months.
2006
Total
Jan
Distributors
Distributor 1
Distributor 2
Distributor 3
Distributor 4
Distributor 5
Distributors Total
Feb
Mar
Apr
May
Jun
Jul
$21,754
$4,993
$4,993
$4,993
$1,993
$1,993
$1,993
$1,993
$1,756
$231
$231
$231
$231
$231
$231
$231
$1,200
$117
$117
$117
$117
$117
$117
$117
$4,633
$267
$267
$267
$267
$267
$3,267
$267
$4,000
$100
$100
$100
$100
$100
$100
$100
$33,343
$5,708
$5,708
$5,708
$2,708
$2,708
$5,708
$2,708
2006
Page 11
4/29/2012
Retailers
Retailer 1
Retailer 2
Retailer 3
Retailer 4
Retailer 5
Total
Retailers Total
Jan
Feb
Apr
$10,000
$117
$8,117
$117
$97,350
$2,287
$2,287
$38,042
$1,510
$1,510
$29,915
$1,042
$41,469
$216,776
$388,056
May
Jun
Jul
$117
$117
$117
$2,117
$41,287
$2,287
$2,287
$12,287
$2,287
$1,510
$21,510
$1,510
$1,510
$1,510
$1,042
$1,042
$1,042
$11,042
$4,042
$1,042
$13,047
$2,047
$2,047
$2,047
$2,047
$2,047
$2,047
$18,003
$15,003
$46,003
$27,003
$17,003
$20,003
$9,003
2006
Total
Jan
Total Resellers
Percentage of Sales
Mar
Confidential
Feb
Mar
Apr
May
Jun
Jul
$35,804
$32,804
$64,895
$41,804
$31,804
$38,895
$23,804
7.1%
6.4%
12.6%
9.3%
6.8%
6.3%
4.0%
Page 12
4/29/2012
Confidential
Trade Show Budget

Trade Shows
Air Fare
Badges
Booth Space
Candy
Carpeting & Padding
Cleaning & Repair Services
Faxing & Copying
Film
Furniture
Giveaways
Hotel
Lead Forms
Meals
Post Card Invitations
Press Kits
Shipping
Signage
Transportation
Uniforms
Utilities
Total Trade Shows
Percentage of Sales
2006
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
$5,400
$2,000
$0
$0
$2,000
$0
$0
$0
$150
$50
$0
$0
$50
$0
$0
$0
$47,000
$10,000
$0
$0
$10,000
$0
$0
$0
$0
$200
$0
$0
$200
$0
$0
$0
$1,050
$350
$0
$0
$350
$0
$0
$0
$425
$125
$0
$0
$125
$0
$0
$0
$95
$45
$0
$0
$45
$0
$0
$0
$45
$15
$0
$0
$15
$0
$0
$0
$575
$200
$0
$0
$200
$0
$0
$0
$4,800
$1,200
$0
$0
$1,200
$0
$0
$0
$4,875
$2,400
$0
$0
$2,400
$0
$0
$0
$98
$35
$0
$0
$35
$0
$0
$0
$1,375
$540
$0
$0
$540
$0
$0
$0
$2,250
$850
$0
$0
$850
$0
$0
$0
$3,125
$1,100
$0
$0
$1,100
$0
$0
$0
$4,895
$1,800
$0
$0
$1,800
$0
$0
$0
$1,765
$600
$0
$0
$600
$0
$0
$0
$198
$75
$0
$0
$75
$0
$0
$0
$425
$0
$0
$0
$0
$0
$0
$0
$1,275
$460
$0
$0
$460
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$22,045
$0
$0
$22,045
$0
$0
$0
4.4%
0.0%
0.0%
4.9%
0.0%
0.0%
0.0%
$79,821
Page 13
4/29/2012
Confidential
Advertising & Promotions Budget Summary

Sales Forecast
Category
Advertising
Catalogs
Direct Mail
Literature
Product Launch
Public Relations
Resellers
Trade Shows
Grand Total A & P
% of Sales
$506,000
$516,000
$515,000
$449,000
$468,000
$615,000
$600,000
$646,000
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
$74,890
$63,390
$59,690
$65,390
$78,890
$61,890
$47,890
$47,890
$22,317
$8,535
$25,996
$6,243
$12,243
$6,243
$12,700
$6,243
$41,389
$250
$110,200
$250
$81,500
$0
$23,000
($550)
$15,700
$31,365
($550)
$0
$3,000
$78,900
$0
$111,875
$0
$10,000
$10,000
$10,000
$40,000
$20,000
$68,500
$0
$9,550
$5,875
$5,375
$7,300
$7,625
$7,050
$7,625
$7,300
$35,804
$32,804
$64,895
$41,804
$31,804
$38,895
$23,804
$29,804
$22,045
$0
$0
$22,045
$0
$0
$0
$0
$205,995
$143,054
$213,021
$152,232
$173,812
$323,178
$160,769
$284,612
41%
28%
41%
34%
37%
53%
27%
44%
Page 14
4/29/2012
Confidential
Aug
Sep
Oct
Nov
Dec
1995
Total
Variance
1994/1995
$18,040
$18,040
$18,040
$18,040
$18,040
$216,480
-16.7%
$28,500
$28,500
$28,500
$28,500
$28,500
$342,000
25.0%
$0
$0
$0
$0
$0
$27,000
$0
$0
$0
$0
$0
$9,300
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$11,500
$0
$0
$0
$0
$0
$0
Page 15
4/29/2012
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$31,000
Confidential
-50.0%
$0
$46,540
$46,540
$46,540
$46,540
$46,540
$637,280
7.0%
$0
$0
$0
$0
$0
$23,000
9.5%
$250
$250
$250
$250
$250
$3,000
7.1%
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$100
$100
$100
$100
$100
$1,200
71.4%
$0
$0
$0
$0
$0
$10,000
-16.7%
$0
$0
$0
$0
$0
$5,000
4.2%
$1,000
$1,000
$1,000
$1,000
$1,000
$12,000
20.0%
$0
$1,350
$1,350
$1,350
$1,350
$1,350
$54,200
1.2%
$47,890
$47,890
$47,890
$47,890
$47,890
$691,480
6.6%
7.4%
6.5%
7.1%
6.8%
7.7%
9.8%
Page 16
4/29/2012
Aug
Sep
Oct
Nov
1995
Total
Dec
Confidential
Variance
1994/1995
$0
$0
$0
$0
$0
$2,292
-49.9%
$0
$6,700
$0
$0
$0
$26,870
31.2%
$0
$3,000
$0
$3,000
$0
$16,000
$6,243
$6,243
$12,996
$12,996
$6,243
$95,685
28.4%
$0
$3,000
$0
$3,000
$0
$16,851
381.5%
$0
$6,243
$18,943
$12,996
$18,996
$6,243
$157,698
1.0%
2.6%
1.9%
2.7%
1.0%
2.2%
53.0%
Page 17
4/29/2012
Aug
Sep
Oct
Nov
Confidential
1995
Variance
Total
1994/1995
Dec
$0
$0
$106,250
$0
$0
$0
$0
$0
$0
$0
$106,250
$97,750
26.5%
-37.7%
$81,250
$0
$0
$0
$0
$81,250
24.1%
$0
$0
$0
$0
$0
$41,939
$81,250
$106,250
$0
$0
$0
$327,189
$0
$0
$0
$0
$0
$16,250
$0
$0
$0
$0
$0
$13,000
$0
$32,500
$0
$0
$0
$32,500
6.8%
$0
$0
$32,500
$0
$0
$0
$61,750
$1,000
$1,000
$1,000
$1,000
$1,000
$9,900
98.0%
$0
$0
$0
$0
$1,400
$2,200
120.0%
$450
$450
$450
$450
$450
$2,700
$0
$0
$0
$0
$0
$0
$1,450
$1,450
$1,450
$1,450
$2,850
$14,800
146.7%
$700
$700
$700
$700
$700
$8,400
68.0%
$500
$500
$500
$500
$500
$6,000
Page 18
4/29/2012
Confidential
$1,200
$1,200
$1,200
$1,200
$1,200
$14,400
30.9%
$81,500
$139,000
$250
$250
$1,650
$389,339
29.2%
12.6%
18.7%
0.0%
0.0%
0.3%
5.5%
Page 19
4/29/2012
Aug
Sep
Oct
Nov
1995
Total
Dec
Confidential
Variance
1994/1995
$0
$0
$31,250
$0
$0
$0
$0
$0
$0
$0
$31,250
$36,220
22.5%
11.6%
$97,560
$0
$0
$0
$0
$97,560
9.0%
$5,415
$5,415
$0
$0
$0
$16,245
30.1%
$0
$3,200
$0
$0
$0
$3,200
33.3%
$3,500
$3,750
$0
$0
$0
$10,750
92.0%
$2,400
$2,650
$0
$0
$0
$7,450
55.2%
$108,875
$46,265
$0
$0
$0
$202,675
17.3%
$0
$13,965
$0
$0
$13,965
$55,860
15.0%
$0
$1,000
$0
$0
$1,000
$4,000
6.7%
$0
$0
$0
$0
$0
$20,000
8.0%
$0
$950
$0
$0
$950
$3,800
58.3%
$3,000
$32,500
$0
$3,000
$0
$44,500
641.7%
$0
$1,800
$0
$0
$1,800
$7,200
20.0%
$3,000
$50,215
$0
$3,000
$17,715
$135,360
58.8%
$0
$0
$4,200
$3,000
$0
$0
$0
$0
$4,200
$3,000
$16,800
$12,000
1.7%
3.9%
$0
$1,000
$0
$0
$1,000
$4,000
66.7%
$0
$1,500
$0
$0
$1,500
$6,000
50.0%
$0
$9,700
$0
$0
$9,700
$38,800
12.6%
Page 20
4/29/2012
Confidential
$0
$2,000
$0
$0
$2,000
$8,000
0.0%
$0
$500
$0
$0
$500
$2,000
14.3%
$0
$600
$0
$0
$600
$2,400
20.0%
$0
$850
$0
$0
$850
$3,400
41.7%
$0
$0
$650
$0
$0
$650
30.0%
$0
$0
$3,950
$650
$0
$3,950
$16,450
12.3%
$111,875
$110,130
$650
$3,000
$31,365
$393,285
28.1%
17.3%
14.8%
0.1%
0.4%
5.1%
5.6%
Page 21
4/29/2012
Aug
Sep
Oct
Nov
1995
Total
Dec
Confidential
Variance
1994/1995
$0
$0
$0
$0
$0
$25,000
-2.0%
$0
$0
$0
$0
$0
$25,000
-2.0%
$0
$0
$0
$0
$0
$2,000
0.0%
$0
$0
$0
$0
$0
$1,000
0.0%
$0
$0
$0
$0
$0
$10,000
0.0%
$0
$0
$0
$0
$0
$10,000
0.0%
$0
$0
$0
$0
$0
$5,000
0.0%
$0
$0
$0
$0
$0
$18,000
0.0%
$0
$0
$0
$0
$0
$2,500
0.0%
$0
$0
$0
$0
$0
$5,000
0.0%
$0
$0
$0
$0
$0
$53,500
0.0%
$0
$0
$0
$0
$0
$15,000
0.0%
$0
$0
$0
$0
$0
$5,000
0.0%
$0
$0
$0
$0
$0
$20,000
0.0%
$0
$0
$0
$0
$0
$60,000
0.0%
$0
$0
$0
$0
$0
$60,000
$0
0.0%
Page 22
4/29/2012
$0
$25,000
$25,000
$25,000
$0
$75,000
Confidential
0.0%
$0
$0
$25,000
$25,000
$25,000
$0
$75,000
0.0%
$0
$0
$0
$25,000
$0
$25,000
0.0%
$0
$0
$0
$0
$25,000
$0
$25,000
0.0%
$0
$0
$0
$25,000
$20,000
$45,000
0.0%
$0
$0
$0
$25,000
$10,000
$35,000
0.0%
$0
$0
$0
$50,000
$30,000
$80,000
0.0%
$0
$25,000
$25,000
$100,000
$30,000
$338,500
-0.1%
0.0%
3.4%
3.7%
14.2%
4.9%
4.8%
Page 23
4/29/2012
Aug
Sep
Oct
Nov
1995
Total
Dec
Confidential
Variance
1994/1995
$250
$1,500
$1,500
$250
$250
$10,500
87.5%
$200
$200
$200
$200
$200
$2,400
20.0%
$4,000
$4,000
$4,000
$4,000
$4,000
$48,000
37.1%
$1,500
$500
$0
$500
$0
$6,000
20.0%
$500
$1,000
$500
$500
$500
$7,000
-30.0%
$250
$750
$250
$250
$250
$4,000
14.3%
$500
$75
$75
$75
$75
$4,600
2.2%
$100
$100
$100
$100
$100
$1,200
-52.0%
$7,300
$8,125
$6,625
$5,875
$5,375
$83,700
22.9%
1.1%
1.1%
1.0%
0.8%
0.9%
1.2%
Page 24
4/29/2012
Aug
Sep
Oct
Nov
1995
Total
Dec
Confidential
Variance
1994/1995
$45
$45
$45
$45
$45
$540
20.0%
$0
$218
$0
$0
$218
$872
46.6%
$0
$873
$0
$0
$873
$3,492
-8.1%
$45
$1,136
$45
$45
$1,136
$4,904
1.2%
$1,280
$1,280
$1,280
$1,280
$1,280
$15,360
6.7%
$1,008
$1,008
$1,008
$1,008
$1,008
$12,096
33.3%
$3,840
$3,840
$3,840
$3,840
$3,840
$46,080
6.7%
$5,680
$5,680
$5,680
$5,680
$5,680
$68,160
6.7%
$240
$240
$240
$240
$240
$2,880
14.3%
$12,048
$12,048
$12,048
$12,048
$12,048
$144,576
8.6%
ss than 5%.
nths.
Aug
Sep
Oct
Nov
1995
Variance
Total
1994/1995
Dec
$1,993
$1,993
$1,993
$3,493
$1,993
$34,416
58.2%
$231
$231
$231
$231
$231
$2,772
57.9%
$117
$117
$117
$117
$117
$1,404
17.0%
$267
$3,267
$267
$267
$267
$9,204
98.7%
$100
$100
$100
$100
$100
$1,200
-70.0%
$2,708
$5,708
$2,708
$4,208
$2,708
$48,996
46.9%
1995
Variance
Page 25
4/29/2012
Aug
Sep
Oct
Nov
Dec
Total
Confidential
1994/1995
$117
$117
$117
$117
$117
$11,404
14.0%
$2,287
$2,287
$17,287
$2,287
$2,287
$91,444
-6.1%
$1,510
$1,510
$1,510
$1,510
$1,510
$38,120
0.2%
$1,042
$11,042
$1,042
$1,042
$1,042
$35,504
18.7%
$10,047
$2,047
$2,047
$2,047
$2,047
$43,564
5.1%
$15,003
$17,003
$22,003
$7,003
$7,003
$220,036
1.5%
Aug
Sep
Oct
Nov
1995
Variance
Total
1994/1995
Dec
$29,804
$35,895
$36,804
$23,304
$22,895
$418,512
4.6%
4.8%
5.5%
3.3%
3.7%
5.9%
7.8%
Page 26
4/29/2012
Aug
Sep
Oct
Nov
Confidential
1995
Variance
Total
1994/1995
Dec
$0
$0
$0
$2,000
$0
$6,000
11.1%
$0
$0
$0
$50
$0
$150
0.0%
$0
$0
$0
$10,000
$0
$30,000
-36.2%
$0
$0
$0
$200
$0
$600
$0
$0
$0
$350
$0
$1,050
0.0%
$0
$0
$0
$125
$0
$375
-11.8%
$0
$0
$0
$45
$0
$135
42.1%
$0
$0
$0
$15
$0
$45
0.0%
$0
$0
$0
$200
$0
$600
4.3%
$0
$0
$0
$1,200
$0
$3,600
-25.0%
$0
$0
$0
$2,400
$0
$7,200
47.7%
$0
$0
$0
$35
$0
$105
7.1%
$0
$0
$0
$540
$0
$1,620
17.8%
$0
$0
$0
$850
$0
$2,550
13.3%
$0
$0
$0
$1,100
$0
$3,300
5.6%
$0
$0
$0
$1,800
$0
$5,400
10.3%
$0
$0
$0
$600
$0
$1,800
2.0%
$0
$0
$0
$75
$0
$225
13.6%
$0
$0
$0
$0
$0
$0
$0
$0
$0
$460
$0
$1,380
8.2%
$0
$0
$0
$0
$0
$0
$0
$0
$22,045
$0
$66,135
-17.1%
0.0%
0.0%
0.0%
3.1%
0.0%
0.9%
Page 27
4/29/2012
$742,000
$670,000
$705,000
$618,000
Confidential
$7,050,000
Sep
Oct
Nov
Dec
1995
Total
$47,890
$47,890
$47,890
$47,890
$691,480
$18,943
$12,996
$18,996
$6,243
$157,698
$139,000
$250
$250
$1,650
$389,339
$110,130
$650
$3,000
$31,365
$393,285
$25,000
$25,000
$100,000
$30,000
$338,500
$8,125
$6,625
$5,875
$5,375
$83,700
$35,895
$36,804
$23,304
$22,895
$418,512
$0
$0
$22,045
$0
$66,135
$384,983
$130,215
$221,360
$145,418
$2,538,649
52%
19%
31%
24%
36%
Page 28

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