PAPER PRESENTATION

ON

Presented by:-
CONTACT DETAILS
RAMSWAROOP SINGH T K VINAY KUMAR
BRANCH: CSE BRANCH: IT
ROLL NO: 05C71A0547 ROLL NO: 05C71A1218
CONTACT NO: 9966952101 CONTACT NO: 9885522506
EMAIL ID: ram_fr_547@yahoo.co.in EMAIL ID: ram_fr_88@yahoo.com
ELLENKI COLLEGE OF ENGG. & TECH., PATEL GUDA
 INDEX

ABSTRACT

INTRODUCTION

WHAT IS DATAMINNG?

WHAT IS DATA WAREHOUSING?

HOW DO DATAMINING AND DATAWARE HOUSING WORK

TOGETHER?

APPLICATIONS

ADVANTAGES

DISADVANTAGES

CONCLUSION

REFERENCES
 ABSTRACT

We live in the age of information. Data is the most valuable resource of an

enterprise. In today’s competitive global business environment, understanding and
managing enterprise wide information is crucial for making timely decisions and
responding to changing business conditions. Many companies are realizing a business
advantage by leveraging one of their key assets – business Data. There is a tremendous
amount of data generated by day-to-day business operational applications. In addition
there is valuable data available from external sources such as market research
organizations, independent surveys and quality testing labs. Studies indicate that the
amount of data in a given organization doubles every 5 years.
Data warehousing has emerged as an increasingly popular and powerful concept
of applying information technology to turn these huge islands of data into meaningful
information for better business. Data mining, the extraction of hidden predictive
information from large databases is a powerful new technology with great potential to
help companies focus on the most important information in their data warehouses. Data
mining tools predict future trends and behaviors, allowing businesses to make proactive,
knowledge-driven decisions.
This paper describes the practicalities and the constraints in Data mining and Data
warehousing and its advancements from the earlier technologie

INTRODUCTION

Data Warehousing o Extract archived

operational data
• A data warehouse can be defined
o Overcome inconsistencies
as any centralized data repository
between different legacy
which can be queried for
data formats
business benefit
• Warehousing makes it possible to
 o Integrate data throughout
an enterprise, regardless
of location, format, or
communication
requirements
o Incorporate additional or
expert information
Data Mining
Data mining is not an
“intelligence” tool or framework,
typically drawn from an enterprise data
warehouse is used to analyze and
uncover information about past
performance on an aggregate level. Data
warehousing and business intelligence
provide a method for users to anticipate
future trends from analyzing past
patterns in organizational data. Data
mining is more intuitive, allowing for
increased insight beyond data
WHAT IS DATA MINING?
Generally, data mining
(sometimes called data or knowledge
discovery) is the process of analyzing
data from different perspectives and
summarizing it into useful information -
warehousing. An implementation of data
mining in an organization will serve as a
guide to uncover inherent trends and
tendencies in historical information, as
well as allow for statistical predictions,
groupings and
Classification of data.
Typical data warehousing
implementations in organizations will
allow users to ask and answer questions
such as “How many sales were made, by
territory, by sales person between the
months of May and June in 1999?” Data
mining will allow business decision
makers to ask and answer questions,
such as “Who is my core customer that
purchases a particular product we sell?”
or “Geographically, how well would a
line of products sell in a particular
region and who would purchase them,
given the sale of similar products in that
region.
information that can be used to increase
revenue, cuts costs, or both. Data mining
software is one of a number of analytical
tools for analyzing data. It allows users
to analyze data from many different
dimensions or angles, categorize it, and
summarize the relationships identified.
Technically, data mining is the process
of finding correlations or patterns among
dozens of fields in large relational
databases.
Although data mining is
relatively new term, the technology is
WHAT IS DATA WAREHOUSING?
Dramatic advances in data capture,
processing power, data transmission, and
storage capabilities are enabling
organizations to integrate their various
databases into data warehouses. Data
warehousing is defined as a process of
centralized data management
retrieval. Data warehousing, like data
mining, is a relatively new term although
the concept itself has been around for
years. Data warehousing represents an
ideal vision of maintaining a central
repository of all organizational data.
Centralization of data is needed to
maximize user access and analysis.
Dramatic technological advances are
making this vision a reality for many
companies. And, equally dramatic
advances in data analysis software are
not. Companies have used powerful
computers to sift through volumes of
supermarket scanner data and analyze
market research reports for years.
However, continuous innovations in
computer processing power, disk
storage, and statistical software are
a dramatically increasing the accuracy of
analysis while driving down the cost.
allowing users to access this data freely.
The data analysis software is what
supports data mining.
According to Bill Inman, author
of Building the Data Warehouse and the
and guru who is widely considered to be the
originator of the data warehousing
concept, there are generally four
characteristics that describe a data
warehouse:
• Subject-oriented: data are
organized according to subject
instead of application e.g. an
insurance company using a data
warehouse would organize their
data by customer, premium, and
claim, instead of by different
 products (auto, life, etc.). The
data organized by subject contain
only the information necessary
for decision support processing.
• Integrated: When data resides in
many separate applications in the
operational environment,
encoding of data is often
inconsistent. For instance, in one
• application, gender might be
coded as "m" and "f" in another
by 0 and 1. When data are moved
An Overview of Data Mining Techniques
This overview provides a description
of some of the most common data
mining algorithms in use today. We have
broken the discussion into two sections,
each with a specific theme:
1) Classical Techniques such as
statistics, neighborhoods and
clustering, and
HOW DO DATAMINING AND DATAWAREHOUSING WORK TOGETHER??
Extracting meaningful
information from numerous
databases and cross-referencing it to
find patterns, trends and correlations
from the operational environment
into the data warehouse, they
assume a consistent coding
convention e.g. gender data is
transformed to "m" and "f".
• Time-variant: The data
warehouse contains a place for
storing data that are five to 10
years old, or older, to be used for
comparisons, trends, and
forecasting. These data are not
updated.
2) Next Generation Techniques such
as trees, networks and rules.
Each section will describe a number
of data mining algorithms at a high level,
focusing on the "big picture" so that the
reader will be able to understand how
each algorithm fits into the landscape of
data mining techniques.
that might otherwise be overlooked
is called "data mining." Assembling
the information in one place is called
"data warehousing."
  All the information is stored transformed and the useful
in Information repositories. data is sent through Data
 Data warehouse takes the mining.
cleaned and integrated data.  The data, which is sent
 The data taken by Data through data mining is
warehouse is selected and evaluated and presented.

APPLICATIONS

Data Warehousing • Retrieve data - from a variety of

heterogeneous operational
databases
o Data is transformed and
• Insulate data - i.e. the current
delivered to the data
operational information
warehouse/store based on
o Preserves the security and
a selected model (or
integrity of mission-
mapping definition)
critical OLTP applications
o Metadata - information
o Gives access to the
describing the model and
broadest possible base of
data.
 definition of the source
data elements
• Data cleansing - removal of
ADVANTAGES:
certain aspects of operational
data, such as low-level • Enhances end-user access to a
transaction information, which wide variety of data.
slow down the query times. • Business decision makers can
• Transfer - processed data obtain various kinds of trend
transferred to the data reports e.g. the item with the
warehouse, a large database on a most sales in a particular area /
high performance box. country for the last two years.
A data warehouse can be a
Data Mining
significant enabler of commercial
business applications, most notably
• Medicine - drug side effects,
Customer relationship Management
hospital cost analysis, genetic
(CRM).
sequence analysis, prediction etc.
• Finance - stock market
prediction, credit assessment,
fraud detection etc.
DISADVANTAGES:
• Marketing/sales - product
analysis, buying patterns, sales
prediction, target mailing, Data mining systems rely on

identifying `unusual behavior' databases to supply the raw data for

etc. input and this raises problems in that

• Knowledge Acquisition databases tend be dynamic, incomplete,

• Scientific discovery - noisy, and large. Other problems arise as

superconductivity research, etc. a result of the adequacy and relevance of

• Engineering - automotive the information stored.

diagnostic expert systems, fault

detection etc.
Limited Information
A database is often designed for
Missing data can be treated by discovery
purposes different from data mining and
systems in a number of ways such as;
sometimes the properties or attributes
that would simplify the learning task are • Simply disregard missing values
not present nor can they be requested • Omit the corresponding records
from the real world. Inconclusive data • Infer missing values from known
causes problems because if some values
attributes essential to knowledge about • Treat missing data as a special
the application domain are not present in value to be included additionally
the data it may be impossible to discover in the attribute domain
significant knowledge about a given • Or average over the missing
domain. For example cannot diagnose values using Bayesian
malaria from a patient database if that techniques.
database does not contain the red blood
cell count of the patients.

FUTURE VIEWS

The future of data mining lies in small start-ups that have been ruthlessly

predictive analytics. The technology culled from the herd by a perfect storm

innovations in data mining since 2000 of bad economic news. Nevertheless, the

have been truly Darwinian and show emerging market for predictive analytics

promise of consolidating and stabilizing has been sustained by professional

around predictive analytics. Variations, services, service bureaus (rent a

novelties and new candidate features recommendation) and profitable

have been expressed in a proliferation of applications in verticals such as retail,

consumer finance, telecommunications, the customer, segment and predict

travel and leisure, and related analytic customer behavior and forecast product

applications. Predictive analytics have demand and related market dynamics.

successfully proliferated into Be realistic about the required complex

applications to support customer mixture of business acumen, statistical

recommendations, customer value and processing and information technology

churn management, campaign support as well as the fragility of the

optimization, and fraud detection. On the resulting predictive model; but make no

product side, success stories in demand assumptions about the limits of

planning; just in time inventory and predictive analytics. Breakthroughs often

market basket optimization are a staple occur in the application of the tools and

of predictive analytics. Predictive methods to new commercial

analytics should be used to get to know opportunities

.
 CONCLUSION:

Comprehensive data warehouses and prioritize information for specific

that integrate operational data with end-user problems. The data mining
customer, supplier, and market tools can make this leap. Quantifiable
information have resulted in an business benefits have been proven
explosion of information. Competition through the integration of data mining
requires timely and sophisticated with current information systems, and
analysis on an integrated view of the new products are on the horizon that will
data. However, there is a growing gap bring this integration to an even wider
between more powerful storage and audience of users.
retrieval systems and the users’ ability to
effectively analyze and act on the
information they contain. Both relational
• Data mining has a lot of potential
and OLAP technologies have
• Diversity in the field of
tremendous capabilities for navigating
application
massive data warehouses, but brute force
• Estimated market for data mining
navigation of data is not enough. A new
is $500 million
technological leap is needed to structure

REFERENCES:
.

1.Books Referred: 2. Internet Sites Availed:

a. Data Mining: concepts and a. www.kluweronline.nl

techniques-Jiawei Han b. www.internet2.com
b. Data Mining Techniques- c. www.the-data-
Arun k. Pujari. mine.com
c. Decision Support and Data
Warehouse systems-Efrem G.Mallach