Miss Vikki Purcell 53 Keeling street Newcastle under Lyme Staffordshire ST5 0DL T: 07884477008 E: vikkipurcell@hotmail.co.

uk Profile Young professional, goal and results orientated manager with exemplary history o f management with in the Arcadia group. Currently grade 3/4 Manager with the abi lity to progress thought the management structure. I have a strong commercial aw areness, with a proven track record on driving the business forward and making t he right decisions. I have the ability for motivational lone working and communi cation as well as been able to work as part of a part of a larger team. I also e ndeavour to work cross functionally interacting on a senior level and across the whole business. Key Skills Man Management Delivering the BRAND Business Planning with P&L Best practice sharing Budgeting Organisational Skills Top Down/Bottom Up Communication Skills Events Handling / Pre Launch Work Mission/Vision Statement Setting Employment History Dorothy Perkins Stafford - ManagerGrade 3/4July 2004 Present Full Management Role working to KPIs and all store budgets. Management of 15 staf f along full control of the whole two tier site including Burtons the brand. Working towards Full Manager Competences at a Specialist Level Merchandising Model Store (Avg 96.8%) Leadership for SIM Candidates Management Induction Trainer Key Account Management Staff Scheduling . Minimal Stock Loss (Agv 0.47%) Host Manager of the site Cluster Manager for the area Dorothy Perkins/Burtons Tunstall Manager Grade 2Feb 2003 July 2004 Full Management Role working with two brands in busy high street store. Manageme nt and staffing facilitation of 10 staff across the two brands. Strong organisation skills when managing 2 or more brands Budget development and cost control with cross functional upper management Excellent IT skills with staffing development Finding solutions for employee problems and facilitation of them Achievement of KPIs Management Competences of Skilled Worker. Burtons Buxton Manager Grade 2 Jan 2002 Feb 2003 Full management role covering a small but profitable high street store. Manageme nt of approximately 6 FT Staff. Merchandising Working on regional projects Working with champion customer service staff Achievement of Brand Awareness Manager River Island Hanley Product ManagerFeb 2001 Jan 2002 Working as part of a team in a Grade 5 store location. Product Management Brand awareness and facilitating with campaign teams

 Merchandising across regional stores Stock control Staff management on department One 2 One Customer Service Trainer Topshop Hanley Brand Manager Grade 5Jan 2000 Feb 2001 Working with in a large grade 5 store location, with over 25 colleagues. Product Management Stock rotation/ P& L awareness Merchandising Customer Service Brand Awareness Specialist Objective setting for Brand Team Dorothy Perkins Hanley Sales Advisor Std Level/Top Level June 1996 Jan 2000 Working with in a large and busy grade 5 store location. Progression from Standard to skilled sales Advisor Customer Service Education: GCSEs 8 x (A-C) Professional Qualifications NVQ Level 3 Customer Service Management Induction Trainer Training Workshops : Appraisals : Management Skills : Drives the Business workshop : Deliver the Brand workshop Health:ExcellentDriving Licence:CleanDOB: 5/6/1980 References: Available on request.