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MANAGEMENT

PROJECT ON:

Metro Group
PREPARED BY: Suleman Anjum Soban Hazarwi Javeria Sheikh Atiq-ur-Rehman Zaheer Aslam 9092150 9092186 9092113 90921100 90921

PERSENTED TO:

Sir. Ali Abdullah

Mehboob

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Table of contents No.

1.

Title Page No.

Introduction ..7 Management Process .. .8

2.

SWOT Analysis ..11

3.

Mission Statement... . .12

4.

Vision Statement .12

5.

Our Resources.. .13

6.

Metros Philosophy. .....13

7.

Basic Principles ..14

8.

Company Principle ....14

9.

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Policies... ...14
11. Corporate

10. Management

Philosophy ..14
12. Management

Policy 15
13. Hierarchy

...15
14. Human

Resource and Succession Plan..16

15. Quality

Policy ..16
16. Environment

Policy .16
17. Operating

Principles ..16
18. Dealerships

and Service Centers.. ..17

19. problems

...18
20. SUGGESTIONS/SOLUTIONS

..18
21. Conclusion

...19

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22. Bibliography ..2 0

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Submitted to:
Prof. Ali Abdullah Mehboob

Submitted by:
MR. Suleman Anjum 07110052 MR. Soban Hazarwi 07110056 Miss. Javeria Sheikh 07110119

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Mr. Atiq-ur-Rehman Mr. Zaheer Aslam

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All the praises are for ALMIGHTY ALLAH whose uniqueness, oneness and wholeness are absolute. Who gave me enough courage, knowledge and ability to accomplish this report?

All respects are for His Holy Prophet Hazrat Muhammad Who enabled us to recognize oneness of our Creator?

My Parents whos rising gave me character and a compassionate heart. We so pay my gratitude to SIR. Ali Abdullah Mehboob whose cooperation on every step of this demanding task is highly appreciable. Without his cooperation it was not possible to complete this task.

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INTRODUCTION

METRO incorporated as

was a

established Private

by

"YUNAS" Group of Industries in 1973, Limited Concern on 7th October 1985. Begin with manufacturing of Electric Fans in Pakistan in the Brand name of METRO, in different designs and sizes. It includes special varieties of Ceiling, Pedestal, Exhaust, Double Action Bracket Fans, Table and Circumatic Fans which display their professional expertise, skill and are equally renowned locally and abroad. The Company has also started a new setup of manufacturing which of Household Appliances, include

METRO Motor Cycles, Washing Machine, Gas and Electric-heater, Air Coolers and Geysers in beautiful designs.

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As a corporate guiding principle, we at METRO believe in providing best of services to our clients with truthful information. Our extra friendly activities keep our members and dealers cheerful and always ready to provide a helping hand

MANAGEMENT PROCESS
Marketing Department of METRO has formulated different plans to strengthen its positioning in the market. As a marketing organization it has multi dimensional strategies which are working not only to aware the people with the new technologies in its products but also promoting its brand image with social welfare workshops which METRO s

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latest models were on display for the public and races were used to amused the audience not to loose interest and that was a successful strategy for the promotion of new models in the market. In the process of marketing the company must have to use the tactics that cannot be followed by its rivals. As METRO is following by remaining every time active with its competitors and its strategies that is HONDA and secondly technology changing trends implications are retained hidden up till the model is in the market

MANAGEMENT PROCESS INCLUDES

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PLANNIN G

ORGANIZ ING

LEADING NG

CONTROLI

Planning: Firstly of all need of market is observed to launch any product here in Pakistan a plan is made by the process of market research. They observe the need; demand of the product, target market is

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settled. The cost and the expected profit that is their goal are being estimated.

Organizing: After planning they organize the activities like which kind of people are required and the process that would be controlled by them under which situations and how they would move.

Leading: It concern as they prefer their people as they say, THE POWER OF DREAMS And they are as decentralized as possible the motivating activities are all around for their employees as they train employees for their education.

Controlling: Under this managerial activity they compare its manufactured cars with old ones and after feed backs they made any change if required.

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SWOT Analysis
STRENGTHS

ISO 9002:1994 Certified Extra ordinary sales revenue Vast production capacity No long term debt High growth rate Brand image Advanced technology provider

Weaknesses Higher prices Substitute products Low marketing budget Limited production ( Metro Motorbike ) Opportunities Bike leasing To target lower segments Assembling and Production of Metro Bike in Pakistan Tremendous Growth in automobile sector in Pakistan Metro can concentrate on the areas where HONDA and YAMAHA has no dealerships to gain 1st mover advantage

Threats Custom duty Imported Bike ( New entrants ) Existing rivals ( HONDA & YAMAHA ) Increasing prices of petroleum

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Changing regulation on automobile sector Heavy taxation Discouraging the automobile sector METRO has more vast dealers network and hence has arena of customer PR. More High rate of products causing some customers to divert

Mission Statement
The main goal of METRO is to improve the level of customer service in Motor Bikes, Electrical Fans and in Household Appliances Manufacturing. Hence the operation of the delivery services and distribution Is. professionally handled by the experienced staff. We believe in providing fastest and efficient services to our clients backed by

Vision Statement
MEETING YOUR DREAMS Quality is everything what we execute, Right first time, on time, every time. WE INNOVATE NOT IMMITATE. We being quality conscious are approved by following quality institutions:-

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METRO Quality Products have been awarded Certification ISO-9002:1994. Certificate No. Q-SC-5755 DT 5/4/2000 by DET Norske Veritas (DNV). Saudi Arabian Standard Organization (SASO) under International Conformity Programme by Intertek Testing Services (Singapore) Pte Ltd. Pakistan Standard and Quality Control Authority, Standard Development Centre (PSI-1). Also Registered with E in Cs Branch, General Headquarters, Rawalpindi (M.E.S.) Enlisted as Manufacturers/Exporters in Engineering Development Board (E.D.B.) Ministry of Industry, Government of Pakistan. "The first Pakistani fan which is registered with Government of Kuwait".

We have met all the above quality certifications criteria due to our highly qualified, experienced and devoted operational staff under the supervision of professionals, supervisors & inspectors under secure working environments. We are producing environmental friendly and energy saving products.

Our Resources
The Industry operates from 25 Acres facility incorporating Factory, Stores, Offices and Display Centre. Workforce = 600

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Office Staff = 60 International Marketing Coordinators =77 International Dealers =41 Board of Directors =5 Distributors in Pakistan =110 Fixed Assets Value = US $ 5 m Stock Value = US $ 4 m

Metros Philosophy METRO Group of Companies Ltd., operates under the basic principles of Respect for the Individual and The Three Joyscommonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. Respect for the Individual reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this foundation of Respect for the Individual, The Three Joys expresses our belief and desire that each person working in, or coming into contact with our company, directly or through our products, should share a sense of joy through that experience.

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Basic Principles Respect for the Individuals The Three Joys (the joy of buying, the joy of selling, the joy of creating) Company Principle Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction. Management Policies 1. Proceed always with ambition and youthfulness; 2. Respect sound theory, develop fresh ideas, and make the most effective use of time; 3. Enjoy your work, and encourage open communication; 4. Strive constantly for a harmonious flow of work; 5. Be ever mindful of the value of research and endeavor Corporate Philosophy 1) Dynamic manufacturing and marketing of prestigious products to the entire satisfaction of customers.

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2) Create ideal working environment for continuous development of product and personnel. 3) Provide adequate return to share holders and fulfill corporate obligations. Management Policy 1) Respect for all man has priority over others. 2) Man is the key in controlling i.e. machines, methods and materials. 3) Follow 3S spirit i.e. small, smart and speed. 4) Believe in 3A Hands on Approach i.e. be on Actual Spot, look at the Actual Spot and confront the Actual Situation. 5) Be a good corporate citizen; assume a responsible role in community. Priority Standards of Conduct 1) Safety: There can be no production without safety. 2) Quality: To achieve the No.1 customer satisfaction, we are dedicated to supply the prestigious products of Hondas highest quality, through our smart team work. 3) Productivity: With safety and quality each of us will strive to excel the

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performance in all fields of our activities i.e. Production, Marketing & Planning, After Sales Service, Finance, Logistics & Imports and Human Resource & Administration etc. Human Resource and Succession Plan Human Resource Policy is to hire young, fresh, energetic and active associates to meet the existing and future workforce requirements and providing its associates maximum opportunities for internal mobility through personal training and development to enable them to take higher positions. Human Resource Division has to have succession plan for each key job/area to make sure the continuity of operations in the relevant division and to fill the temporary/permanent vacancy. Quality Policy To achieve the No.1 customer satisfaction, we are dedicated to supplying the prestigious products of Metros highest quality through our smart team work defined by the regulatory parameters, and to continually improving our strategies and goals for better performance.

Environment Policy

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METRO Group of Companies (Pakistan) Limited, being responsible member of the society considers the preservation of the global environment as a crucial concern. Our environmental Philosophy is firmly following guidelines: based on the

1) Recognize the impacts of the significant aspects on the environment resulting from activities, products and services 2) Formulate objectives and targets to control the effects of activities on local environment as for as technically feasible; 3) Operate in compliance with relevant environmental laws, regulations and other requirements that apply to our activities; 4) Create environment friendly attitude among associates; Operating Principles 1) Always keep the deadline. 2) Never make excuses. 3) Teamwork.

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DEALEAR SHIPS and Service Centers

Lahore Sahiwal

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Faislabad Gujranwala Multan Bahawalnager D.G Khan R.Y Khan Karachi AJK Rawalpindi

PROBLEMS Following are the problems which weve been found in the Metro motorbike. HIGHER PRICES Substitute products Low marketing budget Limited production ( Motorbike ) Tough Competition Government is unstable which is not a good sign for any company Some Staff members are not as responsible as it should be.

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A constant threat to the companys economic balance due to unstable government policies. Low production volume as compared to demand SUGGESTIONS/SOLUTIONS They must reduce their rates They must produce something better than their competitors Increase production They must not only target the upper class but also middle class. They must provide more services to the customers (like New Designs , Motorbike leasing) To target lower segments Tremendous Growth in automobile sector in Pakistan Metro can concentrate on the areas where Honda and Yamaha has no dealerships to gain 1st mover advantage Bonus packages and increment in salaries for a selective level of work and efficiency should be awarded to attract the employees concern. Staff should be made more responsible by implementing strict rules and regulations for any unprofessional behavior. Skilled workers of the company should join the security department to enhance the system.

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CONCLUSION

Metro is a market leader due to different reasons:

It had created its GOODWILL in the international market.

Though its price is less against its competitors but it matches its quality with its competitors.

Metro is using its brand name to promote its products as it is a prestigious brand and people trust on them.

Their QUALITY is outclass.

It is a prestigious brand. They are promoting their products very well and introducing new features in the new Bikes and are responsible to attract the attraction of the customer.

They has always maintain the quality and performance of the product

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They must keep improving day by day and must introduce more features and provide better services to their customers to retain the old customer and build the new ones.

As an ISO 9002:1994 certified company they must be strict in their rules and regulations as they are so the standard of the company can be maintained.

BIBLOGRAPHY
Management audit is conducted from Mr. Aftab Ahmad Butt (HR Officer), Mr. Tariq Gulzar (VD), Mr. Tasleem Khan (Development Metro Motorbike Pak Limited), Mr. Muhammad Arshad ( Development) of Regional office Motorbike Pakistan All other information and data presented in the report about

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Metro has been collected from the following websites:

www.MetroGroup.com.pk