Syllabus BBA (Hons.) 2009

1|Page
Statement of Course Structure for BBA (Hons.) Programme

First Semester
S.No . 1. 2. 3. 4. 5. 6.
Course Code SCM-C-111 SCM-C-112 SCM-C-113 SCM-C-114 SCM-C-115 SCM-C-116
Title English and Managerial Communication Principles of Management Environmental Management Fundamentals of Accounting Business Statistics Introduction to Computers Total
Max. Marks 100 100 100 100 100 100
Credit 3 3 3 3 3 3 18
Distribution of Credit L T P C 3 0 0 3 3 0 0 3 3 0 0 3 3 0 0 3 3 0 0 3 3 0 0 3 18
Explanation of Paper Code of Core Course 1. 2. 3. 4. First one stands for Semester Number Second digit stand for course code (UG) Third digit stands for Paper Number. C stands for Core Course/Paper
Explanation of Paper Code of Non Mandatory Course 1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. S stands for Core Course/Paper
2|Page
First Semester SCM-C-111
Title: English and Managerial Communication

Course : 1 SCM-C-111 English and Managerial Communication 100 3 3 0 0 3
Objective : The objective of this course is to develop effective business communication skills among the students.
UNIT I Meaning and Significance of Communication in Business, Process of Communication, Channels and Media in Communication, Contents of Upward, Downward and Criss-Cross Communication.
First Mid Semester Examination Contents Unit One Only

UNIT II
Date of Exams. August 28 to 30
Maximum Marks 20 Marks
External & Internal Communication, Communication Networks, Effective Communication, Barriers in the Process of Communication.
Second Mid Semester Examination Contents Unit Two Only

UNIT III UNIT IV
Date of Exams. October 3 to 5
Effective Listening, Public Speaking, Performance in Job Interview, Performance in Group Meeting. Committees, Conferences, Effectiveness of Written Communication, Business Letters and Report Writing. Grammar : Article, Preposition, Determinants & use of Tenses.
End Semester Examination Contents Entire Syllabus
Date of Exams. November 10 to 25
Books Recommended : 1. F.T. Wood : A Remedial English Grammar for Foreign Students. 2. W.S. Allen : Living English Structure 3. R.S. Sharma : Technical Writing. 4. Krishna Mohan & R.C. Sharma, Business Correspondence and Report Writing, Tata McGraw Hill, New Delhi. 5. Business Communication : Homai Pradhan, Vijya Thakur, D.S. Bhende. 6. Effective Business Communication : M.V. Rodriques, Concept Publishing Company, New Delhi 110 059. 7. Communication Skills by Prof. Nageshwar Rao & P.R. Das.
3|Page
Title: Principles of Management

Course : 2 SCM-C-112 Principles of Management Objective : The course is meant to acquaint the student with the Principles of Management
UNIT I
100
3 3 0 0 3
An Introduction : Management defined, Functions of Management, Management as a profession, Managerial Levels and Roles, Managerial Responsibilities; Characteristics of a Good Manager.

UNIT II
Management Thought : (a) Early Contributions : Robert Owen (Classical Theories An overview of Scientific Management by Taylor, Management Process School by Henri Fayol (b) Neo-Classical Theories An overview, Behavioural approach and Hawthorne Experiments.

UNIT III
UNIT IV
Overview of Management Functions : Planning Function Planning Defined, Advantages of Planning, Organising : Organising defined, process of Organising, Principles of organizing, Organisational structure, staffing. Key Managerial Activities : Decision making : Types of Managerial decisions, process of quantitative decision making, Management by objectives : Meaning, process, Advantages, Disadvantages. Directing Activities : Motivation, Definition, Types & Process, Leadership, Communication, Definition, Objectives of Communication, Communication process model, guidelines for effective communication, Functions of Controlling : Effective Control System, Control Process, Types of Managerial Control.
End Semester Examination Contents Entire Syllabus Books Recommended : 1. Principles of Management, J.S. Chadan 2. Principles of Management, George R. Terry. 3. Principles of Management, B.S. Mathur 4. Principles of Management, J.K. Jain 5. Fundamentals of Management, Stoner.
4|Page
Title: Environmental Management

Course : 3 Objective :
UNIT I
SCM-C-113
Environmental Management
100
3 3 0 0 3
The objective of course is awareness to the students with environment and climate. Introduction : Multidisciplinary nature of environmental studies. Definition, scope, objectives and importance Need for public awareness for solving environmental problems, Environmental Engineering. Major Environmental Problems. Present Environmental Issues of Global Concern.

UNIT II
Components of Environment: Components of Environment and their interactions, Impacts of Development on Environment

UNIT III
UNIT IV
Natural Resources: Introduction, Renewable and non renewable resources, Natural resources and associated problems. Renewable Resources. Forest Resources: Importance use and over exploitation, deforestation. dams and their effects on forests and tribal people. Water Resources: Use and over utilization of surface and ground water, plods, drought, conflicts over water dams benefits and problems. Environmental Impacts of Urbanization.
End Semester Examination Contents Date of Exams. Entire Syllabus November 10 to 25 Books Recommended : 1. Introduction to Environmental Science by Y. Anjaneyulu 2. Environmental Studies by Benny Joseph 3. Text Book of Environmental Studies, Erach Bharucha
5|Page
Title: Fundamentals of Accounting

Course : 4 SCM-C-114 Fundamentals of Accounting 100 3 3 0 0 3
Objective : To impart basic accounting knowledge as applicable to business.

UNIT I Meaning and Scope of Accounting : Definition, Objectives, Functions, Book Keeping, Branches of Accounting, Principles of Accounting, Journal Entry, Ledger and Trial Balance.

UNIT II
Final Accounts : Trading Account / Manufacturing Account, Profit and Loss Account, Balance Sheet

UNIT III UNIT IV
Bank reconciliation Statement, Bills of Exchange Depreciation Accountings, Receipt and Payment Account
Books Recommended : 1. S.N. Maheshwari, Advanced Accountancy, Vol. I & II. 2. S.K. Paul, Accountancy, Vol. I & II.
6|Page
Title: Business Statistics

Course : 5 SCM-C-115 Business Statistics 100 3 3 0 0 3
Objective : To impart basic statistical analysis of applicable to Business Management.
UNIT I
Introduction, Meaning and Scope of Statistics, Collection of data.

UNIT II
Classification and tabulation of data, Diagrammatic and Graphic presentation of data. Measurement of Centre Values.

UNIT III UNIT IV Correlation and regression analysis. Index Numbers, Analysis of Times Series.
End Semester Examination Contents Entire Syllabus Books Recommended :
1. Gupta, S.P., Statistical Methods, Sultan Chand & Sons, New Delhi. 2. Gupta, S.C., Practical Statistics, Sultan Chand & Sons, New Delhi.
7|Page
Title: Introduction to Computers

Course : 6 SCM-C-116 Introduction to Computers 100 3 3 0 0 3
Objective : The objectives of this course includes developing an appreciation of different languages, programme, Software, Hardware, systems and computer awareness. UNIT I Fundamentals of Computer: An Introduction, Computer Generation, I/O devices, Memory, Central Processing Unit. Date of Exams. August 28 to 30 Maximum Marks 20 Marks
First Mid Semester Examination Contents Unit One Only UNIT II
Number System : Binary, Octal, Hexadecimal, Applications and Inter-conversions, Computer Arithmetic, Computer Logic. Date of Exams. October 3 to 5 Maximum Marks 20 Marks
Second Mid Semester Examination Contents Unit Two Only UNIT III UNIT IV
Programming : Flow Charting, Algorithms, Looping, Branching, Programme structure, Soft wares. Operating System : Fundamental and Role of O.S., Elements of DOS, UNIX, WINDOWS. Internet & Computers in Business: Computer in Business, Introduction to Internet. Date of Exams. November 10 to 25 Maximum Marks 60 Marks
1. P.K. Sinha, Introduction to Computers 2. Alexis Leon and Methew Leon Introduction to Computers, published by Leon Tech World.
8|Page

Second Semester
S.No . 1. 2. 3. 4. 5. 6.
Course Code SCM-C-211 SCM-C-212 SCM-C-213 SCM-C-214 SCM-C-215 SCM-C-216
Title Higher Accounting (HAC) Marketing Management (MAM) Marketing Research (MAR) Managerial Economics (MEC) Personnel Management (PEM) Seminar & Term Paper / Project Work etc. (STP) Total
Max. Marks 100 100 100 100 100 100 600
Credit 3 3 3 3 3 3 18
Distribution of Credit L T P C 3 0 0 3 3 0 0 3 3 0 0 3 3 0 0 3 3 0 0 3 3 0 0 3 18
9|Page
Second Semester SCM-C-211
Title : Higher Accounting (HAC)

Course : 1 SCM-C-211 Higher Accounting (HAC) 100 3 3 0 0 3
Objective : To impart basics of Higher Accounting and Company Accounts and its applications in Business Management.
UNIT I
Introduction: Partnership agreement, registration and its effects, Appropriation of profit. Date of Exams. February 04 to 06, 2010 Maximum Marks 12 Marks
First Mid Semester Examination Contents Unit One Only Unit. II
Admission of a new partner: Revaluation of Assets and Liabilities; Accumulated profits and losses; Goodwill, adjustment in capital. Date of Exams. 12 to 14 March 2010 Maximum Marks 13 Marks
Retirement Amount payable to retraining partner; treatment of goodwill. Disposal of discussed partners, share. Change in profit sharing ratio-introduction. Dissolution of firms (Garru Vs. Hurry) Ordinary and Insolvency. Company Accounts: Introduction; Issue of shares: calls in arears; calls in advance. Date of Exams. 10 to 25 April 2010 Maximum Marks 60 Marks
Books Recommended : 1. S. K. Paul : Accounting Vol. I & II 2. Shukla S.M. and Gupta S. P: Financial Accounting.
10 | P a g e
Title: Marketing Management (MM)

Course : 2 SCM-C-212 Marketing Management (MM) 100 3 3 0 0 3
Objectives : To impart basics of
Marketing Management, Marketing Environment, Marketing Segmentation, Product Planning and Development, Product pricing, and Channels of Distribution etc. in Notational and International Environment.
UNIT I
Introduction: Marketing-The components of marketing- Distinction between market and marketing Benefits and costs of Marketing, The marketing concept-Evolution of marketing concept-Features of integrated marketing concept, The new waves of thoughts in marketing- Marketing Management, Function of marketing management.

UNIT II
Date of Exams.
February 04 to 06, 2010
Marketing Segmentation: Market segmentation versus product differentiation, Benefits, Requisites, Market segments and marketing mix, Market integration and market orchestration.

UNIT III
Date of Exams.
12 to 14 March 2010
UNIT IV
Product Planning and Development: Product lnnovation Steps in New product development idea generation-screening, Product development, Test marketing, Organization for new, new product development. Product pricing: Role of Pricing, The methods of price determination, approach, policies and strategies, Price maintenance. Channels of Distribution: Role, Principles, Classification of channels, Types of Intermediaries, Factors governing the choice of channels of distribution, Channel compensation, motivation, coordination, control.

1. 2. 3. 4.
Date of Exams.
10 to 25 April 2010
Kotler, Philip and Armstrong, G. Principles of Marketing, New Delhi, Prentice Hall of India, 1997. Ramaswamy, V.S. and Namakumari, S. Marketing: Planning Control, New Delhi, Macmillan, 1990. Stanton, William J. Fundamentals of Marketing, New York, McGraw Hill, 1994. Y.Anjaneyulu: Introduction to Environmental Science. Second Semester SCM-C-213
Title: Marketing Research (MAR)
SCM-C-213
Marketing Research (MAR)
100
3 3 0 0 3
To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision making.
11 | P a g e
UNIT I
Marketing Research an overview : Conceptual Framework, Historical Development, Scope and Importance of Marketing Research, Organization of Marketing Research Department.

UNIT II
Date of Exams.
Research Design : Marketing Research Process, Problem Discovery and Formulation, Types of Research (Exploratory and Descriptive). Types of Research Design, Sample Design : Meaning and different types of sample designs.

UNIT III
Date of Exams.
12 to 14 March 2010
Data Collection Methods and Techniques : Types and Sources of Data, Methods of Data Collection : Survey, Observation and interviews. Questionnaire Method and Questionnaire Design, Attitude Scales Marketing Research Report Preparation and Presentation : Presentation of Written Research Reports, Reading and Interpretation of Reports.
UNIT IV

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Date of Exams.
10 to 25 April 2010
Research Methodology : C.R. Kothari Research Methodology : S.P. Gupta Marketing Research : Green & Tull Marketing Research : Beri, G.C. Marketing Research : Sangeeta Agrawal Marketing Research :Principles, Applications & Cases : Sharma D.D., (Sultan Chand & Sons., New Delhi) Marketing Research (Methodology Foundations) : Churchill, J.R. Gilbert A. Marketing Research : Luck, D.J. Hugh G. Wales, D.A. Taylor & Rubin, R.S. Modern Marketing Research : Patil, S.G., P.V. Kulkarni & H. Pradhan. Marketing Research : Theory & Practice, : Bellur, V.V.
12 | P a g e
Title: Managerial Economics (MEC)

The objectives of this paper is acquaint the participants with concepts and techniques used in Economic Theory and to enable them to apply this knowledge in business decision-making. Emphasis in given to changes in the nature of business firms in the context of globalization. UNIT I Nature and Scope of Managerial Economics; Managers need to know Economics- Business Decisions. Cost Concepts, Cost Analysis; break even analysis.
SCM-C-214
Managerial Economics (MEC)
100
3 3 0 0 3

UNIT II
Date of Exams.
Profit and its measurement; maximization of profit; utility; consumers demand; law of Demand; Market Determinants of Demand; Demand Functions and Elasticities.

UNIT III UNIT IV
Date of Exams.
12 to 14 March 2010
Theory of production and its functions ; Law of returns to scales; Economies of Scale; Least Cost Factor. Market Structure: Pricing Pricing in Pertect Competition; Monopolistic Competition Business Cycle.
Date of Exams.
10 to 25 April 2010
Dr. D.N. Diwevedi
13 | P a g e
Title: Personnel Management (PEM)

The Objectives of this course is to Sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management. UNIT I Managerial Perspective, administrative Vs. Management Personnel Department Function, Objectives, HRD. Line-Staff Relationship, Authority, Responsibility and Accountability, Organization of Personnel Department, Personnel Function in TELCO and TISCO.
SCM-C-215
Personnel Management (PEM)
100
3 3 0 0 3

UNIT II
Date of Exams.
Manpower Management Cycle; Manpower Planning, Planning Job requirements and descriptions; Skill Analysis; begin Vs. Pedigree, Pressure Candidates, Nepotism, Need for Adaption, Manager Selection Process. Sources of Recruitment, Interviewing, Qualities of an interviewer.

UNIT III UNIT IV
Date of Exams.
12 to 14 March 2010
Employees Orientation and Training; Identifying training needs; Managerial Development, Training techniques, Promotions, Transfer, Relocation and Job termination. Productivity of Workers; Motivation; Incentives; Morale, Performance appraisal Wage administration & Wage Policy, Fringe Benefits & Social Security.
Date of Exams.
10 to 25 April 2010
1. R.S. Davar : Personnel Management & Industrial Relations, (Tenth Revised Edition), Vikas Publishing House Pvt. Ltd., New Delhi 14. 2. Edwin B. Flippo : Personnel Management, (Sixth Edition) McGraw Hill International Ltd., New Delhi.
14 | P a g e

14th Batch Third Semester
S. Course No. Code 1. BUM-C-321 2. BUM-C-322 3. BUM-C-323 4. BUM-C-324 Specialization 1 BUM-E-325 2. BUM-E-326 Specialization 1. BUM-E-327 2. BUM-E-328 Specialization 1. BUM-E-329 2. BUM-E-330
Title Government and Business Business Legislation Cost Accounting Seminar and Term Paper Marketing Management Advertising Management Sales Management Financial Management Fundamentals of Financial Management Indian Financial Systems Human Resource Management Human Resource Management Organizational Development
Max. Marks 100 100 100 100 100 100 100 100 100 100
Credit 3 3 3 3 3 3 3 3 3 3
Distribution of Credit L T P C 3 0 0 3 3 0 0 3 3 0 0 3 3 0 0 3 3 3 3 3 3 3 0 0 0 0 0 0 0 0 0 0 0 0 3 3 3 3 3 3
15 | P a g e
BBA (Hons.) Third Semester BUM-C-321
Title: Government and Business

Course : 1 BUM-C-321 Government and Business 100 3 3 0 0 3 Objective : The objective of this course is to introduce the public control business as Indian perspective and world perspective, the role of Government, its constitutional framework, new economic Policy, Structural reforms and privatization.
UNIT I The Public control of business: Historical perspectives, Constitutional Framework of Government, Control of Business, Industrial Policy.

UNIT II
Date of Exams. August 28 to 30, 2010
Import Control, Exports & Govt. Policy, Promotion & Performance, Foreign Disinvestment.

UNIT III UNIT IV
Date of Exams. October 5 to 7, 2010
Govts. promotional role in Industrial Development, Public sector Development Banking, Govt. Policy & Small Scale Industry. Govt. & Planning, Indias Eight Five Year Plan & Structural Reforms, Privatization, New Economic Policy Environment in India & early experiments with Privatization.
Date of Exams. November 14 to 30, 2010
Books Recommended : 1. N. K. San Gupta, Gout. And Business. 2. P.K. Ghosh, Gout. And Business. 3. Fransis, Cherunilam Business and Govt.
16 | P a g e
BBA (Hons.) Third Semester BUM-C- 322
Title: Business Legislation

Course : 1 BUM-C-322 Business Legislation 100 3 3 0 0 3
Objective : The objective of this paper is to develop conceptual as well as practical understanding of Human Resource Management .
UNIT I Law of Contract, Nature & Kinds, offer & acceptance, Consideration, Capacity of parties, Consent, Legality of object & Consideration, Void agreements, Voidable agreements.

UNIT II
Performance & discharge of Contracts, Remedies for breach of contract, Bailment & Pledge, Agency.

UNIT III UNIT IV
Law of Sale of Goods-conditions and warranties, transfer of properties, performance of contract of sale, Rights of unpaid seller. Law of Partnership: Defination and nature of Partnership; formation; rights, duties and liabilities of Partners and dissolution.
Books Recommended : 1. M.C. Kuchhal: Mercantile Law Fourth Revised Edition: Vikas Publishing House Pvt. Ltd. New Delhi
2. S.K.Mishra Labour & Industrial Law of India; Allahbad Law Agency 2007
17 | P a g e
BBA (Hons.) Third Semester BUM-C- 323
Title: Cost Accounting
Course : 1 BUM-C-323 Cost Accounting 100 3 3 0 0 Objective : The objective of this paper is to develop conceptual as well as practical understanding of Cost Accounting.
UNIT I An introduction of cost accounting Cost: elements concepts & classification.

UNIT II Unit or out-put costing Contract, Job & batch costing.

UNIT III UNIT IV Process Costing Reconciliation of cost & financial accounts Budget & Budgetary control Standard costing & variance analysis.
Books Recommended : 1. Jain Narng- Cost Accounting, Kalyani Publication. New Delhi. 2. Khan & Jain- Theory & Problems of Mgt. & Cost Accounting Tata McGraw Hill Publishing Co. Ltd. 3. Agrawal M. L. Practical Problem in Cost Accounting, Sahitya Bhavan, Agra 4. Arora: M. N.- Cost Accounting, Vikash Publishing House Pvt.
18 | P a g e
BBA (Hons.) Third Semester BUM-E- 325
Specialization Marketing Management
Title: Advertising Management
Course : 1
UNIT I
BUM-E-325
Advertising Management
100
Introduction to Advertising : Advertising, Publicity propaganda and sales promoters, Role of Advertising in modern business world.

UNIT II
Advertising goals & objectives, Advertising as a social and business process. Advertising and cultural value of society Ethics and truth in advertising.

UNIT III
UNIT IV
Essentials of advertising programme : Advertising Copy, Advertising Theme, Advertising Appeals, Advertising Response. Advertising Research : Methods & Techniques of Advertising Research, Advertising Media : Newspapers, Magazines, Poster Advertising, Sampling. Functions of Advertising Department, Advertising Organization, Advertising Agencies, Agency Relationship, Advertising Budget, Advertising Regulation.
1. Dr. C.N. Sontakki, Kalyani Publication, New Delhi. 2. Salesmanship and Publicity, Rustom S. Davar, Vikas Publishing House Pvt. Ltd. 3. Marketing Management (The Millennium Edition, Phillip Kotler).
19 | P a g e
Specialization Marketing Management
Title: Sales Management
Course : 1
BUM-E-
Financial Management
100
Objective : The Purpose of this paper is to acquaint the Student with the concept which are helpful in developing a sound sales policy and in Organizing and managing sales farce.
UNIT I Introduction, Objectives, Functions and Classification of Sales Management, Selling under the Marketing Concept, Interdependent of Salesmanship and advertising.

UNIT II
The sales organization: Purpose, Principles and policies of sales organization setting up of the sales organization, typical sales organization structure.

UNIT III UNIT IV
Sales forecasting and Sales Budget, Meaning of Sales Forecasting, importance of sales forecasting, limitation of sales forecasting, factor affecting sales forecasting in Indian context factors to consider while preparing sales budget.. The Management of Sales Force: Personnel problems of Sales Management, recruiting and selection, Training and Development, motivating salesman, sales meeting and contest, compensating sales personnel, evaluating and supervising salesmen.
Books Recommended : 1. Dr. C.N. Sontakki, Kalyani Publication, New Delhi. 2. Salesmanship and Publicity, Rustom S. Davar, Vikas Publishing House Pvt. Ltd. 3. Marketing Management (The Millennium Edition, Phillip Kotler)
20 | P a g e
BBA (Hons.) Third Semester BUM-E-327
Title: Fundamentals of Financial Management

Course : 1 BUM-E-327 Fundamentals of Financial Management 100 3 3 0 0 3
Specialization Financial Management
Objective : The objective of this paper is to develop conceptual as well as practical understanding of Financial Management.
UNIT I Finance functions and goals, Long Term sources of finance. Capital Structure decisions.

UNIT II
Financial Leverages, Dividend Decisions, Ratio Analysis.

UNIT III UNIT IV
Working Capital Management, Cash Management. Receivable Management, Inventory Management.
1. Dr. I.M. Pandey : Essentials of Financial Management, Vikas Publishing House, New Delhi. 2. S.M. Shukla, Sahitya Bhawan Publication
21 | P a g e
Specialization Financial Management
Title: Indian Financial Systems
Course : 1
SCM-C-111
English and Managerial Communication
100
Objective : The objective of this paper is to develop conceptual as well as practical understanding of Indian Financial Systems.
UNIT I Introduction, Functions, Importance, Concepts & Structure and assets of Financial System.

UNIT II
Financial Market: Money Market, Capital Market Gov. Securities Market & Foreign Exchange Market.

UNIT III UNIT IV
Financial Instruments Primary market- Instruments, Secondary market-Instruments, short- term, medium term and long term instruments. Fundamentals of Financial Institutions and Financial Services.
Books Recommended : 1. Gorden, & Natarajan- Financial Markets & Services, Himalaya Publishing House. 2. Gorden, & Natarajan- Financial Markets & Institutions, Himalaya Publishing House. 3. Clifford Gomez- Financial Markets, Institutions & Financial Services ,Prentice Hall of India Ltd. 4. Tripathi Nalini Prava, Financial Services Prentice Hall of India Ltd.
22 | P a g e
BBA (Hons.) Third Semester BUM-E-329
Specialization Human Resource Management
Title: Human Resource Management
Course : 1
BUM-E-329
Human Resource Management
100
UNIT I Nature & functions of Human Resource Management; Role of Human Resource Manager; Human Resource Planning: concept & process of Human Resource Planning; Recruitment & Selection: Test and Interviews.

UNIT II
Strategic approach of HRM: Stability strategies, Growth strategies, Retrenchment strategies, Combination Strategies. Job Analysis & job Evaluation: Methods & uses; Training & Development: Training Methods & Management Development.

UNIT III UNIT IV
Performance Appraisal: Importance, & methods of Performance Appraisal, Self Appraisal, Assessment Centers, 360 performance appraisal; Leadership: need for leadership, Characteristics of effective leaders. Effective leadership styles; Motivation, Incentives & Morale.; Workers participation in Management: Forms of work participation, in India, Work committees Joint Management Council (JMC), Shop council, Unit council; Stress, Conflict Management and Counselling.
Books Recommended : 1. Personnel Human Resource Management by Mill Kovich & Boudreav. 2. Human Resource Management & Development by H.C. Sainy & Saharad Kumar.
23 | P a g e
Specialization Human Resource Management
Title: Organizational Development

Course : 1 BUM-E-330 Organizational Development 100 3 3 0 0 3
UNIT I 1. OD: Defination Operational Components and characteristics and foundation. 2. Underlying Assumptions

UNIT II 1. Action Research and O.D. 2. Team Interventions

UNIT III UNIT IV 1. 2. 1. 2.
Intergroup Interventions Personal Interpersonal and Group Process Interventions. Comprehensive Interventions. Structural Interventions.
Books Recommended : 1. French and Bell: Organizational Development ND: Prentice Hall of India 1991. 2. Keith Davis: Human Behaviour at work , Tata Mc0Graw Hall, New Delhi. 3. P.C. Tripathi (HRD) Published by Sultan Chand, New Delhi. 4. Organisational Behaviour by F. Luthans, Tata Mc0Graw Hall, New Delhi. 5. Organisational Behaviour & change by D. Thakur, Published by Deep & Deep Publication, Delhi.
24 | P a g e

14th Batch Fourth Semester 2010-2011
S. Course No. Code 1. SCM-C- 421 2. SCM-C- 422 3. SCM-C-423 4. SCM-C- 424 Specialization 1 SCM-E-425 2. SCM-E- 426 Specialization 1. SCM-E-427 2. 1. 2. SCM-E-428 Specialization SCM-E429 SCM-E-430
Title
ORGANISATIONAL BEHAVIOUR
Indian Ethos Income Tax STP Marketing Management International Marketing Consumer Behaviour Financial Management Security Analysis and Portfolio Management Management of Financial Institutions and Financial Services Human Resource Management Industrial Relation Labour Legislation
Max. Marks 100 100 100 100 100 100 100 100 100 100
Credit 3 3 3 3 3 3 3 3 3 3
Distribution of Credit L T P C 3 0 0 3 3 0 0 3 3 0 0 3 3 0 0 3 3 3 3 3 3 3 0 0 0 0 0 0 0 0 0 0 0 0 3 3 3 3 3 3
25 | P a g e
BBA (Hons.) Fourth Semester
SCM-C-421
Title: ORGANISATIONAL BEHAVIOUR

Course : 1 SCM-C-421 Organizational Development 100 3 3 0 0 3
UNIT I
Introduction to Organisational Behaviour: Nature and Significance: Perception, Attitudes and Values, Personality, Learning and Learning theories. Date of Exams. 3-5 Feb.2011 Maximum Marks 12 Marks

UNIT II
Motivation: Basic concepts and Theories of Motivation; Basic Concepts and Theories of Leadership and their Application: Job Design Date of Exams. 10-12 March 2011 Maximum Marks 13 Marks

UNIT III UNIT IV
Interpersonal Communication; Interpersonal Conflict, Coaching and Mentoring, Power and Politics in Organizations. Foundation of Group Behavior: Defining and Classifying Groups, Why do people join Groups, Stages of Group Development; Workshop Behavior. External Conditions imposed on Groups, Group member Sources, Group Processes, Group task, Group Cohesiveness, Group Decision Making, Group Think, Organization Culture, Work Stress, and Managing Change. Date of Exams. 10-25 April 2011 Maximum Marks 60 Marks

1. Organgational Behavioiur, Stepher P. Robbien 2. Organgational Behavioiur, J. S. Chandar 3.
26 | P a g e
4.
Title: Indian Ethos and Values

Course : 4 BUM-C-422 Indian Ethos and Values (IE&V)
BBA (Hons.) Fourth Semester BUM-C-422
100
Objective : The objective of the course is to develop a holistic approach in management students, through Indian perspective on values & Ethics in the pursuit of managerial effectiveness and creating ethical culture in organizations. UNIT I Model of Management in the Indian Socio-Political Environment; Work Ethos; Indian Heritage in Production and Consumption; Indian Insight into TQM. Date of Exams. 3-5 Feb. 2011 Maximum Marks 12 Marks
Problems Relating to Stress in Corporate Management - Indian Perspective; Teaching Ethics; Transcultural Human Values in Management Education; Date of Exams. 10-12 March Maximum Marks 13 Marks
Relevance of Values in Management; Need for Values in Global Change - Indian Perspective; Values for Managers; Holistic Approach for Managers in Decision Making; Secular Versus Spiritual Values in Management; Personal Growth and Lessons from Ancient Indian Educational System; Science and Human Values. Date of Exams. 10-25 April 2011 Maximum Marks 60 Marks
Books Recommended : Chakraborty, S.K.: Foundations of Managerial Work Contributions from Indian Thought, Himalaya Pu blishing House Delhi 1998 Management Effectiveness and Quality of Work-life - Indian Insights, Tata McGraw Hill Publishing Company, New Delhi 1987 Management by Values, Oxford University Press,1991 4 Drucker. P: Managing in Turbulent Times, Pan Books London 1983 5 Kumar. Sand N K. Uberoj Managing Secularism in the New Millennium, Excel Books 2000 6 Griffiths, B. The Marriage of East and West, Colling, London 1985 7 Gandhi, M.K: The Story of My Experiment with Truth, Nav Jivan Publishing House, Ahmedabad, 1972 Note : The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.
27 | P a g e
BBA (Hons.) Fourth Semester SCM-C-423
Title: Income Tax
SCM-C-423
Income Tax
100
The objectives of this paper is to enable the students to know the basics of Income Tax Act and its implications.
UNIT I
Basic Concepts: Income, agricultural income, casual income, assessment year, previous year, person, gross total income, total income. Basis of charge: Residence and tax liability, income which does not form part of total income., Taxable income under the head of salary. Date of Exams. February 3- 5 Maximum Marks 12 Marks

UNIT II
Taxable Income under the head of house property, Business or Profession, Capital gains. Date of Exams. March 10 - 12 Maximum Marks 13 Marks

UNIT III UNIT IV
Income from other sources .,Set off &Carry forward of losses., Deductions from Gross total income, Computation of total income. Tax planning, Scope of tax management, Tax deducted at source, advance payment of tax, Income Tax Authorities. Date of Exams. April 10 - 25 Maximum Marks 60 Marks
Books Recommended : 1. Mehrotra H.C Income Tax Law & Accounts;Sahitya Bhawan Agra 2. Singhania V.K Students guide to Income Tax Taxmann,Delhi. 3. Shripal Sakhlecha,Income Tax Satish Printers,Indore.
28 | P a g e
BBA (Hons.) FOURTH SEMESTER SCM-E- 425
Course :
SCM-E- 425
Specialization Marketing Management Title: International Marketing International Marketing 100
Objective : The basic objective of this course is to develop an understanding about the Management of Financial Institutions and Financial Services and its applications. UNIT I International Marketing- Nature & Process of International Marketing, Domestic Marketing V/s. International Marketing. Characteristics of MNCs. Process of Internationalization, Benefits of International Marketing. Date of Exams. Feb. 3-5 Maximum Marks 12
Basis for International Trade, Principle of Absolute Advantage, Principle of Relative Advantage, International Product Life Cycle Theory, Overview of World Marketing Environment-Legal and Cultural. Date of Exams. March 10-12 Maximum Marks 13
Planning for International Marketing. Overview of Marketing Research, Market Analysis & Market Entry Strategies. Product Strategies: Basis decisions, Product planning branding and packaging decisions. Direct and indirect distribution channels. Date of Exams. 10-25 April Maximum Marks 60 Marks
1. International marketing: Varshney & Bhattacharya, Himalaya Publishing Delhi. 2. International Marketing, Rathore & Rathore, Himalaya Publishing. 3. International Marketing, P. Sarvanavel, Himalaya Publishing, New Delhi. 4. Note : The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the course.
29 | P a g e
BBA (Hons.) FOURTH SEMESTER SCM-E- 426 Specialization Marketing Management
Title: Consumer Behaviour
Course :
SCM-E- 426
Consumer Behaviour
100
Objective : The basic objective of this course is to develop an understanding about the consumer decision-making process and its applications in marketing practices of firms. UNIT I Introduction to Consumer Behaviour: Consumer Bheaviour & Marketing Strategies. (Segmentation promotion and Positioning Strategies) Consumer Decision Making: Simple Model of Consumer decision making Models of Consumers. Date of Exams. Feb. 3-5 Maximum Marks 12
Consumer Perception: Purchase search, information processing and Consumer Involvement theory; Evaluative criteria & Decision Rules; Consumer attitude & attitude Change. Date of Exams. March 10-12 Maximum Marks 13
Influence of Personality: and self concept on Buying Behaviours; Psychographics & life style; Consumer Behaviour Audits & Consumer Behaviour Studies in India. Reference Groups & Family Influence: Selected groups and celebrities influence and family Decision Making; Diffusion of Innovation & Opinion leadership, Industrial Buying Behaviour. Date of Exams. 10-25 April Maximum Marks 60 Marks
Books Recommended : 1. Assael, H. Consumer Behaviour and marketing Action. Ohio, South Western, 1995. 2. Engle, J. F. etc. Consumer Behaviour. Chicago, Dryden Press, 1993. 3. Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Chliffs, New Jersey, Prentice Hall Inc., 1989 4. Hawkins, D. I. etc. Consumer Behaviour: Implications for Marketing Strategy. Texas, Business 1995. 5. Mowen, John C. Consumer Behaviour. New York, MacMillan, 1993. 6. Schiffman, L G. and Kanuk, LL. Consumer Behaviour, New Delhi Prentice hall of India, 1994. Note : The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.
30 | P a g e
BBA (Hons.) FOURTH SEMESTER SCM-E- 427 Specialization Finance
Title: Security Analysis and Portfolio Management

Course : SCM-E- 427
Security Analysis Management
and
Portfolio
100
Objective : The basic objective of this course is to develop an understanding about the Security Analysis and Portfolio Management and its applications in stock market. UNIT I Security Analysis: Introduction, Investment, Risk, Valuation of equity Shares and bond Date of Exams. Feb. 3-5 Maximum Marks 12
Fundamental Analysis, Technical Analysis, Efficient Market Theory. Date of Exams. March 10-12 Maximum Marks 13
Portfolio Management: Introduction, Portfolio Models, Construction. Portfolio Analysis, Selection, Revision, Evaluation, Diversification. Date of Exams. 10-25 April Maximum Marks 60 Marks
Books Recommended : 1. Kevin S (2009) Security Analysis Portfolio Management Prentice Hall Pvt. Ltd. New Delhi. 2. Pandian Punithavathy (2009) Security Analysis Portfolio Management Vikash Pub. House Pvt. Ltd. New Delhi. 3. Barua S., Varma J. R. & Ragunathan V. (1996) Portfolio Management Tata McGraw Hill New Delhi. 4. Gangadhar V. & Babu G. Ramesh (2009) Investment Management Anmol Pub. Pvt. Ltd. New Delhi. Note : The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.
31 | P a g e
BBA (Hons.) FOURTH SEMESTER SCM-E- 428 Specialization Finance
Title: Management of Financial Institutions and Financial Services

Course : SCM-E- 428
Management of Financial Institutions and Financial Services
100
Objective : The basic objective of this course is to develop an understanding about the Management of Financial Institutions and Financial Services and its applications. UNIT I Financial Institutions: Introduction, Classification, Scope, Role in economic growth, Risk faced by Financial Institutions, Challenges. Date of Exams. Feb. 3-5 Maximum Marks 12
Organisation and Functioning of : RBI, ICICI, IDBI, LIC, IFCI etc. Date of Exams. March 10-12 Maximum Marks 13
Financial Services: Introduction, Classification, Scope, Innovations, Challenges. Merchant banking, Mutual Funds, venture capital. Hire Purchase, Factoring, Securitization of debt, Credit rating, credit card. Date of Exams. 10-25 April Maximum Marks 60 Marks
Books Recommended : 1. E. Gordon & K. Natarajan (2009) Financial Market and Institutions Himalaya Pub. House, Mumbai. 2. E. Gordon & K. Natarajan (2010) Financial Market and Services Himalaya Pub. House, Mumbai 3. Jain S., Rathi M., Thakur, R & Solanki S. (2010) Marketing of Financial Services Ramesh Book Depot. Jaipur and New Delhi 4. Kulkarni P. V. (1987) Corporation Finance. Himalaya Pub. House, Mumbai. Note : The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.
32 | P a g e
BBA (Hons.) Fourth Semester SCM-E-429
Course : 1
Title: Industrial Relation and Management SCM-E-429 Industrial relation & its management 100 3
Objective : Organisational efficiency and performance are intricately interlinked with industrial relations. This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels. UNIT I Industrial Relations: Concepts, Perspective and Organisation, Evolution of Industrial Relations, Anatomy Industrial Conflicts. First Mid Semester Examination Contents Unit One Only
UNIT II
Date of Exams. 5-3 Feb. 2011
Introduction to industry psychology: Nature, scope, modus operandi, industrial moral; Industrial relation perspective; industrial relation and the emerging socio economic scenario. Date of Exams. 10-12 March 2011 Maximum Marks 13 Marks

UNIT III UNIT IV
Accident, Accident Pronness and Safety: Definition, Causes, Situational factors. Individual factors, Adjective behaviour reduction of accidents. Personnel Evaluation & Assessment, Personnel Selection: Personality & Interest factors, Biographical data and interview. Case Studies. Date of Exams. 10-25 April, 2011 Maximum Marks 60 Marks
Books Recommended : Suggested Readings 1. Mc cormic and ifgen: industrial psychology, New Delhi: Prentice Hall of India Pvt. Ltd, 1987. 2. Blum and Naylor: Industrial Psychology, Delhi CBS publishers, 1984. 3. N. D. Kapoor, Sultan Chand & Sons. 4. S.K. Puri: Labour & Industrial Laws (Allahabad Law Agency) 5. S.N. Mishra: Labour & Industrial Laws (Pioneer Books, N. Delhi) 6. G.M. Kothari: A study of industrial Laws(N.M. Tripathi Bombay) 7. N.D. Kapoor: Handbook of industrial Laws( Sultan Chand) 8. Taxman. 9. Ramaswamy E.A.the rayon Spinners the strategic management of industrial relation. New Delhi, oxford University Press1994. 10. Kochan, T.A. & Katz Henry. Collective bargaining and industrial Relations. 2nd ed. Homewood, Illinois, Richard D Irish,1988
33 | P a g e
BBA (Hons.) Fourth Semester SCM-E-430
Course : 1
SCM-E-430
Title: Labour Legislation Labour Legislation
100
Objective : Organisational efficiency and performance are intricately interlinked with industrial relations. This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels. UNIT I Industrial Legislation: Objective, scope, need. The Factory act: Objective, Application of the Act, Definitions, Approval, Licensing and registration. The Inspecting Staff, Certifying surgeons. Health of workers, Safety of Workers, Welfare of workers, the working hours of adults, holidays, rules regarding employees of young persons, rules regarding employment of women. First Mid Semester Examination Contents Unit One Only
UNIT II
Date of Exams. 5-3 Feb. 2011
Workmen Compensation Act: Object, scope, definitions, rules regarding workmens compensation occupational diseases, other provisions regarding amount of compensation, Maternity Benefit Act: Scope and coverage, definitions, prohibition of employment, maternity benefit, leave and nursing breaks Date of Exams. 10-12 March 2011 Maximum Marks 13 Marks

UNIT III
Trade Union Act: Objective, Scope, Definitions, Registration of trade unions, legal status of the registered unions, rights & privileges, duties & liabilities, amalgamation and dissolution of trade unions. Industrial Dispute Act: Objective & Scope, Definitions-Industry, industrial dispute, workmen, employer, wages, bonus, Difference between wage and bonus, gratuity, lockout & strike, Layoff & Retrenchment strike and lockout prohibition in public utility services. Transfer and closing down of undertakings. Date of Exams. 10-25 April, 2011 Maximum Marks 60 Marks
UNIT IV
1.S,K. Puri: Labour & Industrial Laws (Allahabad Law Agency. 2. S. N. Mishr: Labour & Industrial Laws (Pioneer Books, New Delhi. 3. G. M. Kothari: A Study of Industrial Laws (N. M. Tripathi Bombay)
34 | P a g e

Syllabus BBA (Hons.) 2009

Caricato da

Informazioni sul documento

Descrizione originale:

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Syllabus BBA (Hons.) 2009

Caricato da

Copyright:

Formati disponibili

1|Page

Statement of Course Structure for BBA (Hons.) Programme

Course Code SCM-C-111 SCM-C-112 SCM-C-113 SCM-C-114 SCM-C-115 SCM-C-116

Max. Marks 100 100 100 100 100 100

Title: English and Managerial Communication

First Mid Semester Examination Contents Unit One Only

Date of Exams. August 28 to 30

Maximum Marks 20 Marks

Second Mid Semester Examination Contents Unit Two Only

Date of Exams. October 3 to 5

Maximum Marks 20 Marks

End Semester Examination Contents Entire Syllabus

Date of Exams. November 10 to 25

Maximum Marks 60 Marks

Title: Principles of Management

First Mid Semester Examination Contents Unit One Only

Date of Exams. August 28 to 30

Maximum Marks 20 Marks

Second Mid Semester Examination Contents Unit Two Only

Date of Exams. October 3 to 5

Maximum Marks 20 Marks

Date of Exams. November 10 to 25

Maximum Marks 60 Marks

Title: Environmental Management

First Mid Semester Examination Contents Unit One Only

Date of Exams. August 28 to 30

Maximum Marks 20 Marks

Second Mid Semester Examination Contents Unit Two Only

Date of Exams. October 3 to 5

Maximum Marks 20 Marks

Maximum Marks 60 Marks

Title: Fundamentals of Accounting

Objective : To impart basic accounting knowledge as applicable to business.

First Mid Semester Examination Contents Unit One Only

Date of Exams. August 28 to 30

Maximum Marks 20 Marks

Second Mid Semester Examination Contents Unit Two Only

Date of Exams. October 3 to 5

Maximum Marks 20 Marks

End Semester Examination Contents Entire Syllabus

Date of Exams. November 10 to 25

Maximum Marks 60 Marks

Title: Business Statistics

Objective : To impart basic statistical analysis of applicable to Business Management.

Introduction, Meaning and Scope of Statistics, Collection of data.

First Mid Semester Examination Contents Unit One Only

Date of Exams. August 28 to 30

Maximum Marks 20 Marks

Second Mid Semester Examination Contents Unit Two Only

Date of Exams. October 3 to 5

Maximum Marks 20 Marks

End Semester Examination Contents Entire Syllabus Books Recommended :

Date of Exams. November 10 to 25

Maximum Marks 60 Marks

Title: Introduction to Computers

First Mid Semester Examination Contents Unit One Only UNIT II

End Semester Examination Contents Entire Syllabus Books Recommended :

Statement of Course Structure for BBA (Hons.) Programme

Course Code SCM-C-211 SCM-C-212 SCM-C-213 SCM-C-214 SCM-C-215 SCM-C-216

Max. Marks 100 100 100 100 100 100 600

Title : Higher Accounting (HAC)

First Mid Semester Examination Contents Unit One Only Unit. II