6.

0 MARKET ANALYSIS SUMMARY

Light International LLC is an online financial community bringing together investors and creditworthy borrowers so that both can participate in creating movies and other creative projects and benefit financially at the same time. Our marketing efforts are designed to attract members to our website, to enroll them as members and to close transactions with them. We employ a combination of paid and unpaid sources to market our platform. Most of our paid marketing will be outsources to variety of companies. We also invest in public relations to build our brand and visibility. We measure website visitor-to-member conversion and test graphics and layout alternatives to improve website conversion. From time to time, we may conduct some special promotion to increase participation of existing members of our platform or to attract new members.

6.1 ENTERTAINMENT INDUSTRY ANALYSIS

Light International, LLC has done an exhaustive study of the state of its industry. This industry is one of the most exciting industries in the United States. It presents an ever increasing market, and excellent opportunities for growth. The US motion picture production and distribution industry includes about 11,000 companies. Major companies include Disney, FOX, MGM, Paramount, Sony Pictures, Universal, and Warner Bros. The industry is highly concentrated: the 50 largest companies account for about 80 percent of revenue. The top motion picture studios are generally part of larger media companies. According to Price Waterhouse Coopers, motion picture spending in the United States will continue to grow at a 5.6% compound annual rate, rising from $29 billion in 2001 to $38.2 billion in 2006 to $45 billion in 2008 to 60 billion in 2011. The industry is one of the most highly competitive around the world one of the few that consistently generates a positive balance of trade, in virtually every country in which it does business. Motion picture production and distribution generates roughly $120 billion a year globally, according to separate reports by the Motion Picture Association of America

(MPAA) and PricewaterhouseCoopers. Europe, the Middle East, and Africa represent nearly half of international box office revenue, while the Asia/Pacific region represents more than 20 percent.

6.2 FINANCIAL (INVESTOR) INDUSTRY ANALYSIS

Light International, LLC has done an exhaustive study of the state of financing industry. 1. Angel investing is a large and lucrative market, encompassing at least $30 billion per year, which is two times the amount of the venture capital market. Angel investors typically provide anywhere from $10,000 to $150,000 for each business opportunity. According to the Center for Venture Research, there are currently 220,000+ active Angel Investors in the U.S. and worldwide number extends to several millions of them. In 1996, there were about 10 angel groups in the U.S. Since then, the number of angel groups has steadily increased and account for more than 250. The benefit of having Angel networks is that each member is able to raise their potential investment level appropriately. 2, accredited inverstors. Wealth over $5m. how many in US? 3 overall popiltion in US how many 1. Privste funds

6.3 MARKET SEGMENTATION

Light International, LLC is very much aware of the importance of market analysis as it pertains to market segmentation. The reason for this conclusion in reference to market segmentation is after careful study of its current and potential customer base. Our customer base consists of 2 major categories: investor and borrower. Each of them has different sub-categories. In order to attract investors to our site we have to target our marketing for: - Individuals - Small to medium size companies

Private equity fund and other financial funds Accredited angel investors(personal wealth $5M min) and angel groups

In order to attract Borrowers to our site we have to target our marketing for: - Individual producers - Independent movie producing companies - Entertainment industry festivals and exhibitions - Entertainment industry trade organizations and associations (as MPAA) - Major studios

6.4 TARGET MARKET AND SEGMENT STRATEGY

Light International, LLC aims to understand each and every reason why a consumer buys a particular product or service. In its total analysis there is a study of everything that affects a persons behavior, their cultural background, their economic status, their educational background, as well as any and all factors that relate to their behavior. Light International, LLC also considers that people overcome and change certain aspects of their background and as a result develop a different behavior.

6.5 MARKET TRENDS

Light International, LLC is very confident and excited about the timing of the business in its industry. It is the companys position that this is the ideal time to be on the move in this ever growing market. Evaluating different factors and events that make up a particular pattern in identifying all aspects of that pattern secure them in an enviable position of providing what is needed in the marketplace at this particular time. The company is always watching the big picture and continues to monitor any pattern or trend on a daily basis.

6.6 MARKET GROWTH

Light International, LLC recognizes that it is participating in a very large industry with a great growth rate. The film and other entertainment sectors are constantly outperforming and beating analysts expectations on growth and are the only industries resistant to untimely global events and adverse economic conditions. Light International,

LLC implementation of its innovative business model and overall business strategy will lend itself to fast paced development and dominance of a significant market share. The company has determined the growth of its market on the basis of an ever-increasing customer base, and dollar volume base as well.

6.7 MAIN COMPETITORS

Light International, LLC recognizes the following main indirect competitors that affect its industry. Light International, LLC has chosen them because of their level of participation, stability, and marketing. The main competitors are: Indiegogo.com Kickstarter.com

7. STRATEGY AND IMPLEMENTATION

1. Advertisement/marketing champagne monthly On networks such as NBC, Fox Business, Entertainment tonight and etc. Newspapers and their online version Radio and their online version Professional Magazines, other publications and their online version (Variety, Business week and etc.) Promoting within all film festivals Promoting on film industrys conferences and exhibitions Writing articles (white papers, newsletters, etc) All of the avenues of press releases

2.Internet advertising/marketing campaign - weekly: a. Social networking - Facebook - Youtube - Twitter

- Social blogging b. E-mail deployment campaign, which will also track opt-outs, purchases and other statistics that are vital to our future marketing strategy c. On-line ads d. SEO (Search Engine Optimization) e. VEO (Video Engine Optimization)

Deliverables Logo & Brand Design Copywriting launch email campaigns Best Deals TV Video Total Brand Design Budget & Materials

Estimated Timeline 1 week 2 weeks 3 weeks 1 month

Budget 1500 2000 3750

Designer Kevin Pike Katherine Andes CSA Team CSA

$11,250

Monthly/Yearly Marketing Budget 8% of total revenue for the first year Social Network Marketing -FaceBook -YouTube Radio Online and national exposure

Estimated on $300k revenue first year $24,000 CSA advise year Or $2k month 1200 month Ads & Placement from interviews 500 - 5000 Organic Rankings

7.4 MARKETING STRATEGY

Light International, LLC is aware of all of the different choices in relationship to marketing strategy.

7.4.1 MARKETING STRATEGY FOR BORROWERS

7.4.1 MARKETING STRATEGY FOR LENDERS

7.4.1 MOBILE MARKETING

Light International, LLC takes the position that mobile devices if the future of our all communications. Uniqueness of Mobile compare to other mass media as print, radio, TV: -first truly personal mass media -first always on, always connected mass media -first always carried mass media -only mass media with a built in payment channel (SMS payments, iTunes, NFC) -only mass media with social context

7.4.3 PROMOTION STRATEGY

The management of Light International, LLC believes very strongly in press releases to significantly get the word out of the value of what it does. This will always be a focus of its promotion efforts. However, though this is a crucial part, this is only one part of its promotion strategy. On a consistent basis the company will be promoting what it does through online Internet exposure through search engine optimization, extensive mailings, industry contacts, and by word of mouth. This along with all the individual selling efforts of its staff demonstrates a dynamic way for it to build the penetration of what it does in the marketplace.

7.5 SALES STRATEGY

As stated earlier, Light International, LLC is currently focusing its sales strategy on the implementation of marketing programs, which include online Internet exposure through search engine optimization, extensive mailings, industry contacts, and by word of mouth.

7.5.2 SALES PROGRAMS

Light International, LLC has sales programs that assure that its revenue forecasts are realized completely and on schedule. The person on its dedicated management team directly responsible for sales performance is Marina Pahomova. To make this real the company has set deadlines with amounts as well as budget restrictions for a highly profitable sales program. With its comprehensive marketing program and competitive positioning, Light International, LLC is confident in concrete terms to see its sales milestones and deadlines become realities.

7.6 STRATEGIC ALLIANCES, AFFILIATE PARTNERSHIPS

Light International, LLC is constantly working to build a network of key individuals and companies that work as alliances to accomplish its major strategies. These alliances are to strengthen and broaden the foundation of the company and the assurance that its market share and profitability will continually increase.

Affiliate Marketing is a revenue sharing venture between two businesses. Light International, LLC will pay businesses (our affiliates) for sending new customers to our site. Our affiliates host our ad on their website. When potential customers find our business through the affiliate site and create an account, we pay the affiliate money. The affiliate benefits by being paid to host our ad, and your business benefits by acquiring potential new customers. It is often one of the more cost effective channels since we only pay when a successful transaction happens. Affiliate programs are ideal for businesses that are trying to get new customers. In as little as six months to a year, you can have hundreds of affiliates marketing your products/services, often at a lower customer acquisition cost than other channels of online advertising. Affiliate networks connect advertisers and publishers who can drive traffic to your website. Additionally they provide tracking, reporting and handle all affiliate payments. With new programs, affiliates often feel more comfortable working through networks. There tends to be more confidence in tracking methods, as well as faith they will be paid in a timely manner. A downside to joining a network is the upfront costs, which vary from $575 to $6000. Some popular affiliate networks are: Commission Junction A premium priced affiliate network. Since 1998 they attract a majority of the larger brands and have many high quality B2C and B2B affiliates.

ShareASale Another great network known for industry friendly policies and a value conscious cost of entry. With a free data feed, they are great for retailers of all sizes. Buy.at A great option if you are looking to take your program global and appreciate great service. LinkShare Founded in 1996, LinkShare is another well-known network with a wide reach.

Successful programs require a serious commitment. Affiliate programs take time to grow, but are worth it in the long run. Managing our programs include many ongoing tasks such as recruiting, launching new promotions, managing creative, reviewing applicants, newsletters and much more. With so many tasks to handle, you want to consider how you will manage your program. There are several options that we will apply during different stage of our business development: In-House Management Run it ourselves or have a staff member handle it. Network Management All of the major affiliate networks offer the option of managing the program for you. Although costly, our program may benefit working with a team that can easily make the connection with the best affiliates for our program. Outsourced Program Management We could opt to work with an outsourced program manager (OPM), which offers you not only industry experience but often costs less than network management. Managing a program can be time consuming, as we want to attract only quality affiliates that engage in fair and honest marketing practices. Fraud can run high in this industry so we will dedicate the time to ensure applicants fit your program requirements, and monitor their activity. However, this is a great starting point for our businesses looking to benefit from the increased traffic and sales that affiliate marketing can deliver.

Once our program is set up and ready to go, the most important task is affiliate recruiting. Recruiting quality affiliates to our program is an ongoing task that should never end. We want to be sure that affiliates and fans of our company are aware that your program is alive and welcome them.

There are many ways we plan to promote our affiliate program: Website Create a webpage on your site for the affiliate program with basic information, as well as links to the signup page. We will list this page in your footer links and your sitemap.

Company Newsletters Send an email solo announcing our new affiliate program to our email list or mention it in a section of every newsletter we send out. Blog Announce the program on your blog. Social Sites Share the news on your favorite social sites like Facebook or Twitter. Affiliate Forums Create a program announcement on A Best Web. Once your affiliates are on board, we want to stay in touch with them. That way they are always up-to-date with the latest products or services and news about our brand. We will also run contests and offer special bonuses during a given month. Sharing the latest details with them is motivating and also gives them the tools to help sell your product or service. We will use some popular items to include in our affiliate newsletter: Latest affiliate links New products or services Ideas on how to market our products/services Recent company news or updates Links to tutorials or videos Contests, new bonuses, activation incentives Recent affiliate successes Marketing tools and resources Complete contact information of the program manager

Affiliate Program Resources Check out the VR Affiliate Program for a program example and to learn more. Here are some additional resources for you: Affiliate Fairplay Resources for fair practices in the affiliate industry. Stay updated on the latest info at AFP Affiliate Summit Twice a year conference for all players in the affiliate marketing industry. AffStat Read the 2010 Affiliate Benchmark report by AffStat Blogs AM Navigator, 5StarAffiliate Programs, Missy Ward, AffiliateTip