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Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and

large companies alike. inc.com EDUCATE, ENLIGHTEN AND MOTIVATE YOUR GROUP TO TAKE ACTION AND GET RESULTS NOW! An accomplished speaker, trainer and business leader, Barbara knows how to motivate an audience to start taking the action they need to succeed while theyre still in the room. Choose from of one of these popular presentations or commission a custom actionoriented presentation for your group. Wired PR Works! A Simple, Strategic and Savvy Social Media System Glide through the social media swamp to clear a digital, direct and dynamic path with the WIRED system. Connect with your community as you become recognized as the leader theyre looking for. 3D BizDev: W-I-R-E-D Social Media and Sales Workshops Learn how to attract attention, generate leads, convert browsers into buyers and nurture client relationships on social networks. Presentations may be platform specific and customized. Deploying Brand Envoys: Navigating Effective Influential Outreach Plans Learn how to forge productive corporate marketing mergers by leveraging existing influential networks. Explore how to plan for the best outcomes before you activate a blogger outreach plan. NextGen PR: How to Get Completely Covered by Being Fully Exposed Learn how to weave search, social and story together for digital, direct and dynamic results. Developed especially for marketing, advertising and PR professionals, this content is accessible to everyone. LinkedIn Power Strategies: How to Go from the Sidelines to Superstar Status Discover how to stand out and be sought. Job seekers, college students and professionals will learn the steps they need to take to go from the sidelines to becoming a superstar. LinkedIn: How to Play it The Company Way Commissioned by Ragan Communications and delivered in fall 2010, this presentation shows companies how to integrate LinkedIn into sales, customer service, marketing or PR efforts for immediate and long-term impact throughout the organization and community. 9 Keys to Consciously Creating an Inspired Business and an Enriched Life or Brand Based on WeatlhyMind principles, this magical presentation brings out surprising results. Have an event in mind? Call 630.207.7530 to check Barbaras availability. Last-minute requests okay.

2011 Barbara Rozgonyi :: Social Media Transformer :: 630.207.7530 :: wiredPRworks.com

Digital Pioneering Forging New Frontiers Since 1990


Corporate Communicator :: Sales Trainer :: Published Author :: Entrepreneur :: Photographer :: Mom 3xs :: Hungarian :: PR Thought Leader :: Community Builder Founder of Social Media Club Chicago :: Sears Blue Blogger Crew Brand Envoy :: Passionate Educator Corporate and Conference Presentations
Affliate Summit West 2011, Midwest Moms Summit 2011, Ragan Communications Social Media Bootcamp, UnGeeked Elite, White Sox Social Media Night, Illinois Parks and Recreation Association Annual Conference, SOBCon, International Social Media Association, Office Depot Web Caf, The Business Ledger Newsmakers Forum, Chicago Suburban PRSA, DePaul University Kellstadt Marketing Group, Community Media Workshop Making Media Connections, National Speakers Association Illinois, Citibank, Glen Ellyn Chamber of Commerce, Lombard Chamber of Commerce, Naperville Chamber of Commerce, Wheaton Chamber of Commerce, adjunct faculty member at College of DuPage, BizNetExpo, WITI, Midwest Entrepreneurs Forum, Social Media Club Gold Coast, Chic to be Geek, Joint Commission on Health Care Accreditation, JSH&A

Recognition and Media Mentions


Mashable, TechCrunch, NBC 5 Chicago, Inc.com, Chicagonista LIVE!, SOHO Magazine, NFIB.com the Voice of Small Business, LawMarketing.com, Alltop PR, AdAge Power 150, lowesforpros.com, Liberty Suburban Press, West Suburban Living, BizTalk Radio, Advice Radio, PepsiCo at BlogHer, The Business Ledger, BIGG Success Radio, Chicago White Sox, Sears Blue Blogger Crew, Social Media Club Chicago Founder, Top 20 PR Experts on twitter by erleases.com, Linkedin In expert in Sticks and Stones: How Digital Business Reputations are Created Over Time and Lost in a Click by Larry Weber and mentioned in The New Rules of Marketing and PR by David Meerman Scott

About Barbara Rozgonyi


Barbara Rozgonyi is a speaker, author and leader of CoryWest Media, LLC, a strategic marketing consultancy founded in 1990. As publisher of http://wiredPRworks.com, listed on Alltop and in AdAges Power 150, Barbara reports on ways to grow business, build brands, and connect communities. The founder of Chicago s Social Media Club chapter, Barbara is a frequent keynote speaker, an accomplished corporate trainer, and an experienced educator who develops social media marketing and PR instructional programs for colleges, associations, corporations and online communities. An author with over 820 blog posts to her credit, Barbara contributed the LinkedIn chapter to the best-seller Success Secrets of the Social Media Marketing Superstars. Named one of the top 30 PR twitter experts to follow by ereleases.com, Barbaras digital brand, @wiredprworks, is also an iPhone app. The mother of two college students and one high school student, Barbara and her husband, a marathon runner and EDI guy, live in Chicagos suburbs.

2011 Barbara Rozgonyi :: Social Media Transformer :: 630.207.7530 :: wiredPRworks.com

Selected Speaker Reviews for Barbara Rozgonyi


"Your presentation was so beneficial and I LOVE your style, Barbara. You are great with our local audience; not too preachy but very informative!! Even not being a business owner I took away so much!! I work with business in other cities from my previous line of businesses so I will make sure to pass your name on!! Thank you so much!!!" Erica Cervantes, Account Executive, Time Warner Cable Business Class, sponsor of an event for Terre Haute Chamber of Commerce in August 2010 As I said to you personally, when I was looking for teacher suggestions, four different people mentioned your name. And they were certainly correct! Based on my observations, and the enclosed student evaluations, the class was very successful. Everyone commented on your depth of knowledge and your engaging style of teaching. Kathy Doyle, Academy for Non-Profit Excellence, College of DuPage Barbara ran a workshop for a conference [Federal Reserve WEDGE] where she offered hands-on training, tips and resources to take social media to the next level and offered some insight into the future direction of SM for business. She did an outstanding job and we've received nothing but the highest praise from even the most experience social media managers. Kathy Moran, Chicago Fed Barbara did a great job of explaining and illustrating the value of social media to 350+ administrator and faculty from higher education institutions. She has current, relevant information to share, and a lively, engaging manner for sharing it. Higher Learning Commission Annual Conference, April 2011, Stephen D. Spangehl Barbara enthusiastically shared her wisdom of LinkedIn 101, with our woman's group. I found her wonderfully open to working with the various levels of need. She was thorough, lively, warm and generous with her presentation style. I loved having the opportunity to work with her. I'd recommend Barbara as a speaker and as a social media expert. Karen Hanrahan for West Suburban Women Entrepreneurs "I've known Barbara Rozgonyi for over 8 years. During that time, she has consistently been on the cutting-edge of marketing, leveraging the latest technology to produce big results ... whether teaching entrepreneurs how to write for the web, landing top blog rankings or using social media to connect with an audience. I've learned to listen carefully when Barbara talks about the newest tool she's been "playing" with ... because within 12 to 24 months, it's bound to be something that mainstream marketers are using and teaching. If you want help navigating the fast-changing world of social media, Barbara Rozgonyi is your guide." Jenny Hamby, seminar marketing coach and copywriter Barbara is smart, communicative and reliable in terms of moving the project along and delivering a quality product but also flexible and accommodating to her clients' needs. At Women Employed, we engaged Barbara's services to create a customized three-hour Enlivened Writing Workshop. Our goal was to develop a stronger writing foundation styled with persuasive elements. Now we feel like we have a higher quality standard and an integrated vision." Rebecca Wellisch, Director of Marketing and Communications Image credit: Steve Hall for Affiliate Summit West 2011 Preview Barbaras presentations online at http://slideshare.net/wiredprworks

2011 Barbara Rozgonyi :: Social Media Transformer :: 630.207.7530 :: wiredPRworks.com

Presentation Options: Keynotes/ Breakouts/Panels/Workshops/Training


Keynotes: Bring Barbara in as a keynote speaker to open or close your program. Choose from a proven presentation or engage Barbara to craft an original performance with custom slides and stories. Breakouts: Included in the event program as an authority in a 30 to 90 minute presentation. Panels: Voicing a distinct view as one of several or moderating a 30 to 90 minute discussion. Workshops: Select from Barbaras repertoire or commission her to create an original workshop. Brand envoy: Contracts may cover a specific event or time period. Options include blog posts, show coverage, event appearances, photography, videos, interviews, webinars, media releases, social media exposure and advertising space on wiredprworks.com. A member of Sears Blue Blogger Crew, Barbara is pictured here at the 2011 Consumer Electronics Show in Las Vegas.

Professional Speaker and Trainer Investment Guide


Budgets drive decisions. But before you settle on a specific speaker - or number, think about how want the speaker to engage your audience: as an entertainer, motivator or educator. Even though speakers may cover similar topics, each has a unique delivery style. Based on her real life experiences as a consultant, thought leader, industry analyst and educator, Barbara highlights her presentations with her original photography. A former national sales trainer, Barbara knows how to engage, enlighten and motivate her audiences to take action. Choose a speaker whose personality, presentations and experience best matches the needs of your group. While most speakers are willing to negotiate fees, the actual time they invest in developing an outstanding experience for your group is much more than the amount of actual presentation time. Investment levels vary depending on a variety of factors. For example, selecting an existing presentation is much less than commissioning a custom production with a more impressive impact. For comparison purposes, professional speechwriters may earn around $7500 for a 50-minute speech, or $150 per minute. Published authors and celebrities may command $10,000 and up per appearance. Look for ways to get added returns on your investment. A speaker with an influential social network can bring visibility and attention to your group. As founder of Social Media Club Chicago and a popular blogger, Barbara is open to talking about promoting your events via wiredPRworks social networks. Sponsor Promotion Partnerships Barbaras sponsor promotion partnerships deliver added value in the way of digital, direct and dynamic exposure throughout wiredPRworks social networks, video and digital PR channels; bringing targeted online attention to the event, speaker sponsors and attendees. How to Book Barbara Rozgonyi to Speak at Your Event Complete a speaker reservation request and investment inquiry. Interview Barbara, finalize details and return a signed speaker agreement with a deposit. Its that easy! Call 630.207.7530 or email Barbara@wiredprworks.com to get started.

2011 Barbara Rozgonyi :: Social Media Transformer :: 630.207.7530 :: wiredPRworks.com

How the WIRED System Connects Organizations with Communities


By Barbara Rozgonyi, Social Media Transformer

Mixing marketing with social media can be time-consuming, confusing and not very effective unless you have an organized system that mixes search, marketing, social, community and planning. Thats why I developed the WI-R-E-D system [(c) 2009-2011 Barbara Rozgonyi] for my clients, students and audiences. WORDS Lets start at the very beginning. Communication is based on language. So is search. Sure, pictures are worth thousands of words and thats why I take thousands of pictures every year. But, words are how we convey messages and as importantly, how people find what theyre looking for online. Try searching by drawing a picture. You cant. What kinds of words do you need? Check out Googles keyword suggestion tool for ideas. INTENTIONS One of the biggest mistakes most companies and organizations make is not being intentional enough about what theyre doing. Its business as usual, what ever usual is. What if the approach became business as unusual? Wouldnt that get more attention and better results? Borrowing a tip from journalism classes, think about who, what, when, where, how and most importantly, why youre in business or why youre working where you are. If you dont know why youre doing what youre doing and for money or to fund programs is not a good answer then maybe its time to be the why you want to be. Then, how can you stretch your business out to reach your most profitable customer segments? ROUTES Communications, like water, flows through many channels. The internet is a sea, twitter is a stream, Facebook is a great lake and LinkedIn is a well-stocked pond.

2011 Barbara Rozgonyi :: Social Media Transformer :: 630.207.7530 :: wiredPRworks.com

Internal communications is like backyard pools and PR rains stories. One of the biggest objections we hear about new marketing is the sense of overwhelm and confusion that all of these options cause for not only the companies, but their people and customers. Its true. There is too much information out there. So, how do you keep track of it and stand out so people can find you? Social media is resolving this problem with lists, groups and feeds. Set up yours so you can find your people and they can find you. EXPERIENCES Stories are everywhere: do you tell yours? Asking people to tell their stories, both good and bad, gives you insights into your agency you cant get anywhere else. Capturing and conveying emotions in your marketing brings people closer. And, how people feel when they interact with your organization everywhere builds your brand. Inviting people to share their stories improves relationships and gets others talking and sharing your good news. DESIGN Now that you have your words, intentions, routes, experiences, youre ready to design your 3D wired branding approach. Think of your organization as a publisher. What news, special features and community events do you need to let people know about? Plan your communications around the W-I-R-E-D approach, align your communications with your business goals, choose a few metrics to measure and get started. Youre on your way to successful social media marketing that conserves budgets, maximizes time and nurtures your in real life and online communities.

2011 Barbara Rozgonyi :: Social Media Transformer :: 630.207.7530 :: wiredPRworks.com

360 Social Media and Marketing Audit


Based on CoryWest Medias Marketing Transformation Process, the 360 social media and marketing audit reviews your current plans and investments, assesses your goals and recommends ways to reach your customers more quickly, creatively and efficiently using social strategies, content marketing and digital PR. Well compare you to your top three competitors. Then, well present you with recommendations. You set priorities, select solutions and realize results. Investment is in three installments: $1500 deposit, $1500 audit, $1500 recommendations. Get results in 6-8 weeks and be on your way to mastering social media marketing. Non-profits and small businesses Corporations, investment based on plan $4500

Executive and Leadership Training


Designed to address both professional and business development interests, customized presentations map out how social media strategy and ROI. Get an informed and objective opinion about how to raise visibility, advance influence and connect with your community to generate leads and develop business opportunities digitally, directly and dynamically. Overview, Business Case Discussion, Planning Half-day session, onsite in Chicago area LinkedIn for People and Their Companies $2500 $3500

Based on the best-seller Success Secrets of the Social Media Marketing Superstars, a 60 minute presentation with 30 minutes for q and a Presentation on the case for social media $1500

45-minute presentation with 15 minutes for q and a, add $1000 for customization

Social Business Consulting


Maybe you already have a social media manager, but you want a more experienced guide with inside insights to reduce the learning curve and accelerate results. Weekly calls to strategize and optimize 45 minutes with unlimited email between calls Quarterly or Monthly Strategy Sessions $2500 $1500/month

Two hour sessions, onsite in Chicago area, must be a current client

2011 Barbara Rozgonyi :: Social Media Transformer :: 630.207.7530 :: wiredPRworks.com

Client Success Stories


Sears, Roebuck & Co. Consultant integrated into internal communications team and marketing consultant for Sears Dealer Stores. Writing projects covered contributing to the management journal, including I Am Sears cover story, used in management training and online content for credit, government affairs and compliance. As the Intranet project manager, Barbara orchestrated the development and launch across 16 departments. Barbara researched and authored Sears and Dealer Stores relationship review and recommendations and developed communications to improve customer relationships. Summit Investor Group Client: Fortune 500 printing industry manufacturer Goal: Develop fictional, but realistic and ideal marketing communications models for printing industry Created and named model company, selected logo, developed collateral suite: invitation, newsletter, transaction statement and capabilities brochure as an industry reference model for printers who represent financial service industry clients. Also created real estate and insurance industry models. www.SimpleTruths.com Goal: Become the destination for inspiration Approach: Marketing Transformation process recommended site improvements, PR plan, social media strategies, including hiring a social media manager Success: PRNewswire release appeared on over 60 sites; set up online newsroom; social media stats 23,000 Facebook fans, 9694 twitter followers, 1445 LinkedIn group members in six months; designed blog strategy blog relaunched as the destination for inspiration Drury Design Kitchen & Bath Studio Goal: Become the destination for client-focused design Success: National coverage, including an eight-page feature in Better Homes & Gardens, special events with partners like Wolf and Sub-Zero, launched design blog in 2009 and upgraded in 2010, integrating social media Bridge Communities . . . Connecting Homeless Families to a Brighter Future Goal: Become a household word by sharing communications with communities Success: Sleep Out Saturday communications and promotions that reached beyond DuPage county to nationally syndicated TV coverage, local radio and community relations management to 42 partner groups. Spader Business Consulting Goal: Become dealers destination for business management Success: Developed branding, marketing and customer service guidelines and recommendations based on 45 customer interviews, team interviews, competitive analysis and company goals. Social Media Club Chicago Goal: Become the destination for social media information Success: One of the largest SMC chapters in the world with over 2400 Facebook friends; partnerships with major conferences; attendees who make profitable connections at events whether or not they are active in social media; advancing social media knowledge and applications around the world Disclosure: SMC Chicago is not a client, but is an organization that receives dedicated time from Barbara Rozgonyi, who founded the local chapter in October 2008. http://wiredPRworks.com Goal: Become the destination for social media and PR innovation Success: Listed on AlltopPR.com and AdAge Power 150; content mentioned in two books, continuous coverage of conferences, over 880 marketing, PR and social media posts authored by Barbara Rozgonyi

2011 Barbara Rozgonyi :: Social Media Transformer :: 630.207.7530 :: wiredPRworks.com