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large companies alike. inc.com EDUCATE, ENLIGHTEN AND MOTIVATE YOUR GROUP TO TAKE ACTION AND GET RESULTS NOW! An accomplished speaker, trainer and business leader, Barbara knows how to motivate an audience to start taking the action they need to succeed while theyre still in the room. Choose from of one of these popular presentations or commission a custom actionoriented presentation for your group. Wired PR Works! A Simple, Strategic and Savvy Social Media System Glide through the social media swamp to clear a digital, direct and dynamic path with the WIRED system. Connect with your community as you become recognized as the leader theyre looking for. 3D BizDev: W-I-R-E-D Social Media and Sales Workshops Learn how to attract attention, generate leads, convert browsers into buyers and nurture client relationships on social networks. Presentations may be platform specific and customized. Deploying Brand Envoys: Navigating Effective Influential Outreach Plans Learn how to forge productive corporate marketing mergers by leveraging existing influential networks. Explore how to plan for the best outcomes before you activate a blogger outreach plan. NextGen PR: How to Get Completely Covered by Being Fully Exposed Learn how to weave search, social and story together for digital, direct and dynamic results. Developed especially for marketing, advertising and PR professionals, this content is accessible to everyone. LinkedIn Power Strategies: How to Go from the Sidelines to Superstar Status Discover how to stand out and be sought. Job seekers, college students and professionals will learn the steps they need to take to go from the sidelines to becoming a superstar. LinkedIn: How to Play it The Company Way Commissioned by Ragan Communications and delivered in fall 2010, this presentation shows companies how to integrate LinkedIn into sales, customer service, marketing or PR efforts for immediate and long-term impact throughout the organization and community. 9 Keys to Consciously Creating an Inspired Business and an Enriched Life or Brand Based on WeatlhyMind principles, this magical presentation brings out surprising results. Have an event in mind? Call 630.207.7530 to check Barbaras availability. Last-minute requests okay.
Mixing marketing with social media can be time-consuming, confusing and not very effective unless you have an organized system that mixes search, marketing, social, community and planning. Thats why I developed the WI-R-E-D system [(c) 2009-2011 Barbara Rozgonyi] for my clients, students and audiences. WORDS Lets start at the very beginning. Communication is based on language. So is search. Sure, pictures are worth thousands of words and thats why I take thousands of pictures every year. But, words are how we convey messages and as importantly, how people find what theyre looking for online. Try searching by drawing a picture. You cant. What kinds of words do you need? Check out Googles keyword suggestion tool for ideas. INTENTIONS One of the biggest mistakes most companies and organizations make is not being intentional enough about what theyre doing. Its business as usual, what ever usual is. What if the approach became business as unusual? Wouldnt that get more attention and better results? Borrowing a tip from journalism classes, think about who, what, when, where, how and most importantly, why youre in business or why youre working where you are. If you dont know why youre doing what youre doing and for money or to fund programs is not a good answer then maybe its time to be the why you want to be. Then, how can you stretch your business out to reach your most profitable customer segments? ROUTES Communications, like water, flows through many channels. The internet is a sea, twitter is a stream, Facebook is a great lake and LinkedIn is a well-stocked pond.
Internal communications is like backyard pools and PR rains stories. One of the biggest objections we hear about new marketing is the sense of overwhelm and confusion that all of these options cause for not only the companies, but their people and customers. Its true. There is too much information out there. So, how do you keep track of it and stand out so people can find you? Social media is resolving this problem with lists, groups and feeds. Set up yours so you can find your people and they can find you. EXPERIENCES Stories are everywhere: do you tell yours? Asking people to tell their stories, both good and bad, gives you insights into your agency you cant get anywhere else. Capturing and conveying emotions in your marketing brings people closer. And, how people feel when they interact with your organization everywhere builds your brand. Inviting people to share their stories improves relationships and gets others talking and sharing your good news. DESIGN Now that you have your words, intentions, routes, experiences, youre ready to design your 3D wired branding approach. Think of your organization as a publisher. What news, special features and community events do you need to let people know about? Plan your communications around the W-I-R-E-D approach, align your communications with your business goals, choose a few metrics to measure and get started. Youre on your way to successful social media marketing that conserves budgets, maximizes time and nurtures your in real life and online communities.
Based on the best-seller Success Secrets of the Social Media Marketing Superstars, a 60 minute presentation with 30 minutes for q and a Presentation on the case for social media $1500
45-minute presentation with 15 minutes for q and a, add $1000 for customization