2011 SGMA Participation Topline Report

The Sporting Goods Manufacturers Association
Sports, Fitness & Recreational Activities

Topline Participation Report
2011
2011, SGMA Participation Topline Report
Table of Contents
1
METHOD ................................................................................... 2
OVERVIEW AND INSIGHT FROM THE PAC REPORT ....................... 3
PARTICIPATION TRENDS ............................................................ 4
ADDITIONAL FINDINGS ............................................................. 5
ACTIVITIES AT SCHOOL AGETHE P.E. PATHWAY ........................ 8
PATHWAYS TO PARTICIPATION CASUAL SPORTS ........................ 9
PARTICIPATION AMONG THE GENERATIONS............................. 11
INTEREST AMONG NON-PARTICIPANTS..................................... 12
PARTICIPATION DATA NEWS AND NOTES .................................. 13
10
PARTICIPATION DATA ............................................................. 15
The Sporting Goods Manufacturers Association (SGMA), the #1 source for sport and fitness
research, is the leading global trade association of manufacturers, retailers, and marketers in
the sports products industry. SGMA helps lead the sports and fitness industries by fostering
participation through research, thought leadership, product promotion, and public policy.
More information about SGMA membership and SGMA's National Health Through Fitness Day
can be found at www.SGMA.com
Disclaimer:
While proper due care and diligence has been taken in the preparation of this document, The Physical
Activity Council cannot guarantee the accuracy of the information contained and does not accept any liability
for any loss or damage caused as a result of using information or recommendations contained within this
document.
2011 Physical Activity Council
No part of the report may be reproduced or transmitted in any form or by any means, including
photocopying, without the written permission of The Physical Activity Council, any application for which
should be addressed to The Physical Activity Council. Written permission must also be obtained before any
part of the report is stored in a retrieval system of any nature. Contact: Sports Marketing Survey USA (561 427
0647) email: usa@sportsmarketingsurveysusa.com
2011 SGMA Research
Page 1
1 METHOD
This Overview Report is produced by a partnership of seven of the major governing bodies
and trade associations in U.S. sports and leisure. Each partner produces more detailed reports
on their specific areas of interest but this Overview Report summarizes topline data about
levels of activity. The overall aim of this report is to establish levels of activity and identify key
trends in sports, fitness and recreation participation in the U.S. For more detailed results,
please contact the relevant partner, listed below.
During January 2011/early February 2011 a total of 38,742 online interviews were carried out
with a nationwide sample of individuals and households from the U.S. Online Panel operated by
Synovate. A total of 15,086 individual and 23,656 household surveys were completed. The total
panel has over 1 million members and is maintained to be representative of the U.S.
population. Over sampling of ethnic groups took place to boost response from typically under
responding groups.
A weighting technique was used to balance the data to reflect the total U.S. population ages 6
and above. The following variables were used: gender, age, income, household size, region,
and population density. The total population figure used was 283,743,000 people aged 6 and
above.
The 2011 participation survey sample size of 38,742 completed interviews provides a high
degree of statistical accuracy. All surveys are subject to some level of standard errorthat is,
the degree to which the results might differ from those obtained by a complete census of every
person in the U.S. A sport with a participation rate of 5% has a confidence interval of plus or
minus 0.21 percentage points at the 95% confidence level. This translates to plus or minus 4%
of participants.
The Physical Activity Council is made up of the following industry leading organizations:
GOLF: The National Golf Foundation, (NGF)

SNOWSPORTS: The Snowsports Industries America, (SIA)
OUTDOOR : The Outdoor Foundation, (OF)
TENNIS: The Tennis Industry Association, (TIA)
CLUB/INSTITUTIONAL FITNESS: International Health, Raquet and Sportsclub
Association, (IHRSA)
TEAM SPORTS / INDIVIDUAL SPORTS / GENERAL FITNESS / WATERSPORTS: The
Sporting Goods Manufacturers Association, (SGMA)
2011 SGMA Research
Page 2
2 OVERVIEW AND INSIGHT FROM THE PAC REPORT

This years PAC report for sports and recreational activities really tells a tale of 3 separate
stories. In the wake of the poor economic conditions that have been front and center for the
past 2 years here in the U.S. many of the sports and activities are experiencing a slow
comeback with respect to participation volume and trends. Other activities that were flying
high over this period have cooled off as trends move in their typically cyclical patterns. Third,
there are a number of sports and activities that have found their footing and are soaring in
terms of their general interest and participation.
This years report will also analyze aspirational activities for the first time. What is most
notable about this is that 5 of the Top 10 aspirational activities are fitness oriented with 3 of
the remaining 10 coming from the outdoor categories. This means that while many want to get
started with their fitness goals, they just dont know how to get started. These aspirations are
backed up by the fact that consumers plan to spend more money this year in 4 of the 6
categories that we look at with respect to consumer spending habits for sports participation,
fitness and related fees. In 2011 many consumers appear to want to put their money where
their heart is and get back out there and get off the sidelines. While it is clear that consumers
want to get out there, what they plan to do and how they plan to do it appears to be taking on a
new trend and pattern.
In summary, we feel very optimistic based on a variety of factors that are measured in this
years PAC study.
Increased participation among a number of key sports and activities
An expressed desire to increase the amount of travel done for participation in favorite
sports and recreational activities
Aspirational activities show a desire and demand to participate in the coming year
An expressed desire to participate in favorite sports and recreational activities however,

spending habits will change as result of the economic conditions
Niche sports continue to find new participants and look to continue their growth trends
Growth and development of the Generation Y consumer base
2011 SGMA Research
Page 3
3 PARTICIPATION TRENDS
The overall participation trends for sports, fitness and related activity participation shows a
slowing of the downward trends that were previously reported in the past 2 years. While not
back to the participation levels from 2008, the data being reported shows that a vast majority of
Americans are getting off the sidelines and back out on the court, gym and fields of play.
Total U.S. Participation Rates

70%
60%
50%
40%
30%
20%
10%
0%
The chart on the right

reflects participation
levels among the
groupings based on the
core level of
participation. Core
participation is defined
as those people that
participate on a regular
and frequent basis.
This can better be
defined by looking at
the Topline
Participation reports
that are available via
the member associations.
2011 SGMA Research
2008
2009
2010
The chart to the left

shows a 3-year trend
in participation by
groupings of
activities.
This chart also
reflects all
participation levels
for the specific
grouping.
Core U.S. Participation Rates

50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
2008
2009
2010
Page 4
4 ADDITIONAL FINDINGS
This section examines some of the influencing factors when it comes to participation trends.
Overall Activity Levels
The PAC survey measures participation in 119 sports, fitness and recreational
activities. 76% of Americans, ages 6 and over, took part in at least one activity (216.6
million people). This
Inactives (Millions)
Inactivity Rate
leaves 67.1 Million
23.6%
22.9%
22.6%
people who are
25.0%
80.0 M
21.5%
inactive according
70.0 M
20.0%
67.1 M
to even this
60.0 M
64.6 M
63.1
M
59.4 M
broadest definition
50.0 M
15.0%
of activity.
40.0 M
Inactivity rates,
even using this
broadest definition
of activity, have
increased over the
last three years.
10.0%
30.0 M
20.0 M
5.0%
10.0 M
0.0 M
0.0%
2007
2008
2009
% of population age 6+
2010
Inactives by Age (Millions)
Millions
36% of all inactives are

under the age of 34. In
20.00
the case of this chart, the
18.00
smaller bar represents
16.00
the positive. So if we
14.00
look at the 6-12s and the
12.00
2008
7-13s, in both cases we
10.00
2009
see that the number of
8.00
inactives in those two
2010
6.00
youngest age groups
4.00
have grown from 2008 to
2.00
2010. There are now
over 4 million inactives
6~12 13~17 18~24 25~34 35~44 45~54 55~64 65+
just between the ages of
6 and 12. Given all of the publicity we just cant seem to get younger people more active. The
one bright spot is that while the number of inactive young people is up, the increasing trend
shows signs of slowing down!
2011 SGMA Research
Page 5
Overall Impact of the Economy
The economy in 2010 had a major impact in spending on sports, fitness and
recreation activities. However, there were some signs of improvement over the data
reported in 2009. Fewer active participants said they had spent considerably less
and fewer had put off some purchases, but both those categories completely out
number those who had spent more.
Only 6% of active
participants said they
had spent more in
2010 than in 2009.
(note: % of actives =
those Americans age
6+ who took part in at
least 1 of the 119
activities).
70%
% of Actives
60%
Expenses for Sports, Fitness and

Recreation
54%
59%
50%
40%
26%
30%
19%
20%
2009
22%
2010
15%
5% 6%
10%
0%
Spent about
the same
Spent more
Put off some
Spent
purchases considerably
less
The main impact of reduced spending and delayed spending was felt in sports
equipment purchases.
Equipment Purchase
Travel To Take Part In
Sports/Recreation
"Pay To Play" Fees
Membership Dues For A
Health Club
Put off spend

Spent Less
Lessons/Instruction
Membership Dues For A
Country Club
0%
20%
40%
60%
% of Active Americans
2011 SGMA Research
Page 6
Looking forward, there are positive signs for 2011 with significant numbers of active
participants set to increase spending. The leading increase as reported in this years
survey is for joining or re-joining a health club followed by increased spending on
travel to take part in sports and recreation. As the economy starts to get better, we will
see equipment purchase intentions start to pickup also. The trend over the past 2 years
has been to delay the purchase of new sports equipment and extend the replacement
cycle. As this gets stretched out and products become worn, replacements will be
purchased.
Increase in Spending in the Next 12 months

Join/Re-join Health Club
Travel to take part in sports/rec
"Pay to Play" fees
2009
Equipment Purchase
2010
Join/Re-join Country Club

Lessons/Instruction
0% 5% 10% 15% 20% 25% 30% 35% 40%
% of those spending more
2011 SGMA Research
Page 7
5 ACTIVITIES AT SCHOOL AGETHE P.E. PATHWAY
As we have been reporting in the past 2 years, P.E. is the pathway to all the activities
listed. For example, you are 3.2 times more likely to take part in team sports if you have
P.E. than if you
Regular Activities During School Years
dont have P.E.
PE at school
No PE at school
Outdoor
activities,
53.2%
Team Sports at school
16.4%
cycling,
50.5%
Outdoor activities
15.2%
running/jogging
46.3%
Cycling
15.2%
and all the
36.8%
Running/jogging
11.9%
activities listed
27.1%
Water sports
6.5%
show similar
26.2%
Swimming
10.4%
increases in
23.0%
Winter sports
6.0%
activity among
16.3%
Racquet sports
3.8%
those who have
11.5%
Fitness/health
club
4.1%
P.E. at school.
Golf
3.1%
0%
10%
11.1%
20%
30%
40%
50%
60%
Further, the more frequently children have P.E. at school, they are even more likely to be
active during their school years as well as other activities and as an adult.
Activities Age 6-12 by P.E. Frequency

6~12: None
6~12: Infrequent (1~2)
6~12: Frequent (3+)
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Outdoor Activities
Cycling
Running/Jogging
Water sports
Swimming for fitness/competition
Winter Sports
Racquet Sports
Fitness/Health Club activities
Golf
None
2011 SGMA Research
Page 8
Activities Age 13-17 by P.E. Frequency

13~17: None
13~17: Infrequent (1~2)

0.0%
13~17: Frequent (3+)
20.0%
40.0%
60.0%

Outdoor Activities
Cycling
Running/Jogging
Water sports
Swimming for fitness/competition
Winter Sports
Racquet Sports
Fitness/Health Club activities
Golf
None
6 PATHWAYS TO PARTICIPATION CASUAL SPORTS

Another of the key pathways to frequent participation is casual sports participation. While the
days of heading to the playground are all but gone, parents and community leaders have to
find ways to get the kids away from their computer and TV screens and out playing sports. It is
casual sports participation that leads to school participation and that will only lead to more
active adults later on in life.
The following 2 charts plot change in casual and core participation against change in total
participation. There is an equally strong relationship in each chart, demonstrating the casual
participant is equally important as the core participant for driving increases in participation.
Core Change vs Total Change
Total 1 year change
Total 1 year change
Linear (Total 1 year change)
Linear (Total 1 year change)
30.0%
20.0%
R = 0.5358
10.0%
Total Change
Total Change
Casual Change vs Total Change
-10.0%
-20.0%
20.0%
R = 0.5197
10.0%
0.0%
0.0%
-20%
30.0%
0%
20%
Casual Change
2011 SGMA Research
40%
-40%
-20%-10.0% 0%
20%
40%
-20.0%
Core Change
Page 9
An analysis of growth/decline rates in terms of core and casual participants reveals increasing
casual participants goes hand in hand with increasing core participants for the fastest growing
sports. For the sports that are declining, the loss of Core participants is the main driver.
For the top 25 fastest growing sports, the casual participants had increased by 16% and the
core participants by 8% for an overall growth of 12%. The bottom 25 sports by comparison, the
casuals had declined by 3% but the core had declined by 8%.
Sports Growth and Casual/Core Growth Rates

Casual 1 year change
20%
Total 1 year change
16%
15%
10%
Core 1 year change
12%
8%
7%
4%
5%
0%
0%
2%
-1% 0%
-5%
-10%
Top 25 Fastest
Growing Sports
26-50
51-75
-3%
-6%
-8%
Bottom 25 Sports
Note: for the above analysis we removed some of the smaller sports and outliers to work with a base of 100 sports
The key message here is:

Core AND Casual participants are critical to sports growth.
Drive the casual and grow the core!
Retaining the Core participants is critical to maintaining that growth.
2011 SGMA Research
Page 10
7 PARTICIPATION AMONG THE GENERATIONS

Much is written about Boomers, but the 76 million Generation Y or Millenials are essential to
the sports economy especially for team sports (32.3M see below), racquet sports (16.7M),
individual sports, water sports and winter sports. Generation Y are twice as likely to take part
in team sports than Generation X. Although much is explained by the age difference, the
psychological tendency of Generation Y is more positively disposed to team sports than their
Generation X predecessors who are more individual in nature. Generation Y are also more
social in their interactions in terms of:
The way they play (gravitating towards team sports)
The way they exercise (including a tendency to participate in group exercise)
The way they communicate (Social Networking, Facebook, Twitter)
Participants by Generations - Millions

Boomers (1945~1964)
Gen X (1965~1979)
Gen Y / Millenials (1980~1999)
60.0
51.3
49.5
50.0
42.6
39.0
40.0
36.9
32.3
30.0
24.9
27.5
20.0
30.6
27.6
16.7
7.4
10.0
10.1
12.3
11.1
7.4
4.0
6.0
14.6
7.8
9.5
0.0
Individual
Sports
2011 SGMA Research
Racquet
Sports
Team Sports
Outdoor
Sports
Winter
Sports
Water Sports
Fitness
Sports
Page 11
9 INTEREST AMONG NON-PARTICIPANTS

For the first time this year the survey asked non-participants in which sports they would be
interested in participating. The following tables show the Top 10 most aspirational sports for
a number of different age groups. So an activity placing in the Top 10 means there are
significant numbers of non-participants representing unfulfilled demand.
Some key findings:
Fitness sports are aspirational for all groups with Swimming and Weight Training
being mentioned most often.
Martial arts places 4th among 6-12 year olds.
Basketball is the only team sport in the Top 10 for 13-17 year olds.
Camping, hiking and fishing make the Top 10 for 6-12 year olds.
Outdoor sports and activities account for 4 of the Top 10 aspirational sports for 55-64s.
6~12
1 Swimming For Fitness
2 Bicycling
3 Camping
4 Martial Arts
5 Running/Jogging
6 Soccer
7 Hiking
8 Basketball
9 Fishing
10 Working Out Using Machines
13~17
Working Out With Weights
Swimming For Fitness
Working Out Using Machines
Running/Jogging
Camping
Bicycling
Basketball
Fitness Classes
Hiking
Martial Arts
25-34
Fitness Classes
Running/Jogging
Bicycling
Hiking
Camping
Trail Running
Backpacking
35-44
Bicycling
Hiking
Fitness Classes
Camping
Running/Jogging
Canoeing
Backpacking
1
2
3
4
5
6
7
8
9
10
2011 SGMA Research
55-64
Bicycling
Hiking
Fitness Classes
Camping
Birdwatching/Wildlife
Fishing
Canoeing
Page 12
10 PARTICIPATION DATA NEWS AND NOTES

Team Sports
After 2 years of negative participation growth for most of the mainstream team sports,
this past year we are starting to see a turnaround in participation for sports like Tackle
Football, Soccer, Basketball and Baseball. All are up in the low single digits with respect
to both total and core level participation.
Lacrosse and other niche team sports like Rugby and 2 of the 3 versions of Volleyball
are experiencing continued strong growth with Lacrosse leading the way with 33%
growth among the core participants. Given their growth trajectory, Lacrosse is likely to
go over the one million core level participants mark in next years report. Rugby is
another of the niche team sports that is also growing with just over 20% growth.
After 2 years of strong participation performance, indoor team sports like Ice Hockey
and Indoor Soccer have cooled off. Both sports are very dependent on facility
availability and given the participation growth of the past 2 years, the ice time and court
time may not be available to accommodate any new growth at the current time.
Fitness
Class based fitness and exercise programs like Zumba continue to drive the positive
participation performance for these types of fitness activities.
Group cycling continues its rapid growth rate as the younger fitness enthusiasts
embrace this high performance group exercise activity.
For most age groups, swimming for fitness or weight training are the 2 most frequently
mentioned activities that people indicate they would like to participate in.
While Pilates has shown an awesome 10 year growth trend, the past 2 years have seen a
decline in Pilates participation. Maybe some of those participants went over to Yoga as
participation in Yoga is up across all levels of participation for the year. Yoga is more
class based while Pilates is more of an individual activity. The Gen Y fitness participants
are showing a higher propensity to go with group oriented programs.
Running and Walking for Fitness continue to show strong and consistant growth.
Running is up almost 13% overall while walking comes in at almost 4% year/year
growth.
2011 SGMA Research
Page 13
Individual Sports
Indoor individual sports/activities like Bowling, Darts, and Billiards are showing small
declines across most levels of participation.
Racquet sports including Tennis, Table Tennis, Squash and Badminton are all showing
positive growth numbers in participation from the low single digits for Tennis and Table
Tennis to double digit growth for Squash and Badminton. Racquetball is up slightly for
all participation but down in the low single digits when it comes to core level
participation.
2011 SGMA Research
Page 14
10 PARTICIPATION DATA
Throughout the report significant changes have been highlighted in orange. Note: The population from 2000 to 2009
increased by 9% - so sports that have increased 9% have shown no significant change since the year 2000.
AerobicActivities
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Aerobics (High impact)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
149times
5099times
100+times
50+times
11,790
11,287
5,004
2,156
4,127
6,283
12,272
5,765
2,299
4,208
6,507
13,269
5,935
2,658
4,676
7,334
15,864
7,462
3,215
5,186
8,401
19.6%
25.7%
21.0%
10.9%
14.5%
34.6%
1+times
149times
5099times
100+times
50+times
21,384
22,397
9,341
4,523
8,533
13,056
24,168
11,021
5,064
8,083
13,147
25,685
11,034
5,313
9,338
14,651
27,177
12,415
6,013
8,748
14,761
5.8%
12.5%
13.2%
6.3%
0.8%
27.1%
1+times
149times
5099times
100+times
50+times
10,867
8,528
4,454
1,647
2,427
4,074
10,318
6,021
1,891
2,406
4,297
10,784
5,475
2,340
2,969
5,309
11,283
6,203
2,291
2,790
5,081
4.6%
13.3%
2.1%
6.0%
4.3%
3.8%
1+times
149times
5099times
100+times
50+times
9,303
9,757
5,993
1,789
1,975
3,764
9,267
5,794
1,809
1,664
3,473
8,662
5,027
1,853
1,782
3,635
9,231
5,663
1,681
1,887
3,568
6.6%
12.7%
9.3%
5.9%
1.8%
0.8%
1+times
149times
5099times
100+times
50+times
8,765
4,812
2,987
905
920
1,825
4,997
3,273
771
953
1,724
6,002
3,571
1,266
1,165
2,431
6,571
4,469
1,037
1,065
2,102
9.5%
25.1%
18.1%
8.6%
13.5%
25.0%
1+times
149times
5099times
100+times
50+times
6,541
3,696
1,857
688
1,151
1,839
3,490
1,981
548
961
1,508
3,097
1,512
569
1,016
1,585
3,084
1,753
533
798
1,331
0.4%
15.9%
6.3%
21.5%
16.0%
52.9%
1+times
149times
5099times
100+times
50+times
7,371
23,586
10,972
4,968
7,646
12,614
25,284
11,728
5,464
8,092
13,556
26,521
12,085
5,349
9,087
14,436
28,117
13,363
5,872
8,882
14,754
6.0%
10.6%
9.8%
2.3%
2.2%
281.5%
1+times
149times
5099times
100+times
50+times
16,065
22,294
9,661
4,560
8,073
12,633
21,893
9,504
4,620
7,769
12,388
22,045
9,740
4,423
7,882
12,305
22,960
11,115
4,603
7,241
11,844
4.2%
14.1%
4.1%
8.1%
3.7%
42.9%
Aerobics (Low impact)
Totalparticipation
Casual
Regular
Frequent
CORE
Aerobics (Step)
Totalparticipation
Casual
Regular
Frequent
CORE
Aquatic Exercise
Totalparticipation
Casual
Regular
Frequent
CORE
Cardio Kickboxing
Totalparticipation
Casual
Regular
Frequent
CORE
Cross-Country Ski Machine
Totalparticipation
Casual
Regular
Frequent
CORE
Elliptical Motion Trainer
Totalparticipation
Casual
Regular
Frequent
CORE
Other Exercise to Music
Totalparticipation
Casual
Regular
Frequent
CORE
Allparticipationfiguresarein000sfortheUSpopulationages6andover
2011 SGMA Research
Page 15
AerobicActivities(cont.)
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Running/Jogging
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
149times
5099times
100+times
50+times
31,398
41,064
16,824
8,237
16,003
24,240
41,130
17,728
8,428
14,974
23,402
43,892
18,333
9,113
16,446
25,559
49,408
21,744
9,326
18,338
27,664
12.6%
18.6%
2.3%
11.5%
8.2%
57.4%
1+times
149times
5099times
100+times
50+times
15,282
13,521
7,107
2,651
3,763
6,414
14,204
8,017
2,702
3,485
6,188
13,101
7,004
2,581
3,516
6,097
13,436
7,462
2,516
3,457
5,973
2.6%
6.5%
2.5%
1.7%
2.0%
12.1%
1+times
149times
5099times
100+times
50+times
8,810
10,818
5,261
2,331
3,226
5,557
11,389
6,020
2,090
3,279
5,369
11,208
5,550
2,230
3,428
5,658
11,709
6,146
2,426
3,137
5,563
4.5%
10.7%
8.8%
8.5%
1.7%
32.9%
1+times
149times
5099times
100+times
50+times
4,709
6,314
3,371
1,221
1,722
2,943
6,693
3,868
1,078
1,747
2,825
6,831
3,820
1,316
1,695
3,011
8,876
5,251
1,555
2,070
3,625
29.9%
37.5%
18.2%
22.1%
20.4%
88.5%
1+times
149times
5099times
100+times
50+times
27,159
24,531
11,581
5,210
7,740
12,950
25,304
12,653
4,738
7,913
12,651
24,528
11,795
5,097
7,636
12,733
24,627
12,571
4,588
7,468
12,056
0.4%
6.6%
10.0%
2.2%
5.3%
9.3%
1+times
149times
5099times
100+times
50+times
16,144
18,368
11,131
3,946
3,291
7,237
19,041
11,741
4,322
2,978
7,300
17,443
11,024
3,471
2,948
6,419
17,145
10,620
3,343
3,000
6,343
1.7%
3.7%
3.7%
1.8%
1.2%
6.2%
1+times
149times
5099times
100+times
50+times
37,287
50,073
20,891
10,728
18,454
29,182
49,371
21,262
10,353
17,756
28,109
51,418
21,060
10,571
19,787
30,358
53,131
22,732
10,940
19,458
30,398
3.3%
7.9%
3.5%
1.7%
0.1%
42.5%
1+times
149times
5099times
100+times
50+times
90,982
108,740
31,903
20,045
56,792
76,837
111,668
35,293
20,164
56,211
76,375
110,095
33,746
19,898
56,451
76,349
114,068
35,329
20,190
58,549
78,739
3.6%
4.7%
1.5%
3.7%
3.1%
25.4%
Stair Climbing Machine
Totalparticipation
Casual
Regular
Frequent
CORE
Stationary Cycling (Recumbent)
Totalparticipation
Casual
Regular
Frequent
CORE
Stationary Cycling (Group)
Totalparticipation
Casual
Regular
Frequent
CORE
Stationary Cycling (Upright)
Totalparticipation
Casual
Regular
Frequent
CORE
Swimming (Fitness/Competition)
Totalparticipation
Casual
Regular
Frequent
CORE
Treadmill
Totalparticipation
Casual
Regular
Frequent
CORE
Walking for Fitness
Totalparticipation
Casual
Regular
Frequent
CORE
2011 SGMA Research
Page 16
ConditioningActivities
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Abdominal Machine/Device
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
149times
5099times
100+times
50+times
21,354
20,426
7,625
4,319
8,482
12,801
19,917
7,939
4,224
7,754
11,978
19,465
6,957
4,364
8,144
12,508
18,491
7,809
3,697
6,986
10,683
5.0%
12.2%
15.3%
14.2%
14.6%
13.4%
1+times
149times
5099times
100+times
50+times
7,758
8,629
2,041
1,787
4,801
6,588
9,147
3,037
2,021
4,080
6,101
9,106
3,226
1,826
4,054
5,880
9,088
3,138
1,927
4,023
5,950
0.2%
2.7%
5.5%
0.8%
1.2%
17.1%
1+times
149times
5099times
100+times
50+times
1,556
9,192
5,085
1,920
2,187
4,107
8,886
5,348
1,516
2,022
3,539
8,653
4,805
1,839
2,009
3,848
8,154
4,920
1,505
1,729
3,234
5.8%
2.4%
18.2%
13.9%
16.0%
424.2%
1+times
149times
5099times
100+times
50+times
9,407
8,782
4,451
1,609
2,722
4,331
9,021
4,776
1,850
2,395
4,245
9,174
4,725
1,806
2,643
4,449
9,763
5,320
1,579
2,864
4,443
6.4%
12.6%
12.6%
8.4%
0.1%
3.8%
1+times
149times
5099times
100+times
50+times
24,613
36,181
7,863
5,906
22,412
28,318
36,288
8,669
6,106
21,513
27,619
36,310
8,784
6,105
21,421
27,526
35,129
8,371
5,831
20,927
26,758
3.3%
4.7%
4.5%
2.3%
2.8%
42.7%
1+times
149times
5099times
100+times
50+times
3,424
1,827
520
1,077
1,597
3,205
1,843
489
873
1,362
3,180
1,794
578
808
1,386
0.8%
2.7%
18.2%
7.4%
1.8%
1+times
149times
5099times
100+times
50+times
17,758
10,736
2,808
4,214
7,022
20,109
11,549
3,786
4,774
8,560
21,886
12,541
3,817
5,528
9,345
8.8%
8.6%
0.8%
15.8%
9.2%
Calisthenics
Totalparticipation
Casual
Regular
Frequent
CORE
Pilates Training
Totalparticipation
Casual
Regular
Frequent
CORE
Rowing Machine
Totalparticipation
Casual
Regular
Frequent
CORE
Stretching
Totalparticipation
Casual
Regular
Frequent
CORE
Tai Chi
Totalparticipation
Casual
Regular
Frequent
CORE
Yoga
Totalparticipation
Casual
Regular
Frequent
CORE
2011 SGMA Research
Page 17
StrengthActivities
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Free Weights (Barbells)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
149times
5099times
100+times
50+times
24,800
25,499
8,181
4,950
12,368
17,318
26,142
8,727
5,402
12,013
17,415
27,048
8,329
5,470
13,249
18,719
27,339
9,814
5,266
12,259
17,525
1.1%
17.8%
3.7%
7.5%
6.4%
10.2%
1+times
149times
5099times
100+times
50+times
27,470
32,371
10,797
6,594
14,980
21,574
34,391
11,814
6,997
15,580
22,577
35,744
11,452
7,666
16,626
24,292
37,388
13,504
7,992
15,892
23,884
4.6%
17.9%
4.3%
4.4%
1.7%
36.1%
1+times
149times
5099times
100+times
50+times
33,784
43,821
15,635
8,819
19,367
28,186
42,997
16,070
8,884
18,043
26,927
45,934
15,563
9,562
20,809
30,371
45,922
17,228
9,655
19,039
28,694
0.0%
10.7%
1.0%
8.5%
5.5%
35.9%
1+times
149times
5099times
100+times
50+times
20,626
25,823
9,577
5,313
10,933
16,246
24,514
9,604
4,907
10,003
14,910
24,762
9,615
4,843
10,304
15,147
24,581
9,658
4,660
10,263
14,923
0.7%
0.4%
3.8%
0.4%
1.5%
19.2%
1+times
149times
5099times
100+times
50+times
32,144
39,290
14,555
8,012
16,723
24,735
38,397
14,929
8,063
15,405
23,469
39,752
13,892
8,382
17,478
25,860
38,618
15,076
7,800
15,742
23,542
2.9%
8.5%
6.9%
9.9%
9.0%
20.1%
Free Weights (Dumbells)
Totalparticipation
Casual
Regular
Frequent
CORE
Free Weights (Hand Weights)
Totalparticipation
Casual
Regular
Frequent
CORE
Home Gym Exercise
Totalparticipation
Casual
Regular
Frequent
CORE
Weight/Resistance Machines
Totalparticipation
Casual
Regular
Frequent
CORE
2011 SGMA Research
Page 18
IndividualSports
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Adventure Racing
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
1time
29times
10+times
2+times
698
257
215
226
441
920
185
471
264
735
1,089
501
429
159
588
1,339
367
486
326
812
23.0%
26.7%
13.3%
105.0%
38.1%
Archery
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
125times
2651times
52+times
26+times
6,285
5,950
4,839
687
424
1,111
6,409
5,300
548
561
1,109
6,326
5,371
534
421
955
6,319
5,402
540
377
917
0.1%
0.6%
1.1%
10.5%
4.0%
0.5%
1+times
112times
1324times
25+times
13+times
46,336
51,089
30,795
6,824
13,470
20,294
49,018
31,840
5,823
11,355
17,178
43,005
27,303
5,574
10,128
15,702
39,385
25,817
4,861
8,707
13,568
8.4%
5.4%
12.8%
14.0%
13.6%
15.0%
1+times
112times
1324times
25+times
13+times
51,938
60,184
44,762
5,225
10,197
15,422
58,650
45,167
4,458
9,025
13,482
57,293
43,997
4,394
8,902
13,296
55,877
43,467
4,290
8,119
12,409
2.5%
1.2%
2.4%
8.8%
6.7%
7.6%
Billiards/Pool
Totalparticipation
Casual
Regular
Frequent
CORE
Bowling
Totalparticipation
Casual
Regular
Frequent
CORE
Boxing for Fitness
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
4,788
2,495
605
1,688
2,293
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
855
598
104
153
257
Boxing for Competition *
Darts
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
24,709
16,106
2,951
5,652
8,603
23,451
15,584
2,817
5,050
7,866
20,022
13,281
2,286
4,455
6,741
18,118
12,053
2,033
4,031
6,064
9.5%
9.2%
11.1%
9.5%
10.0%
29,528
28,571
27,103
26,122
3.6%
12,098
8,330
1,029
2,739
3,768
10,816
7,384
971
2,461
3,432
9,755
6,883
763
2,109
2,872
9,809
6,971
828
2,010
2,838
0.6%
1.3%
8.5%
4.7%
1.2%
11,430
9,514
770
1,146
1,916
10,999
9,598
556
845
1,401
10,929
9,361
668
900
1,568
12,024
10,273
679
1,072
1,751
10.0%
9.7%
1.6%
19.1%
11.7%
Golf (9/18 Hole Course)
Totalparticipation
1+times
28,844
9.4%
Horseback Riding
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
Ice Skating
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
11,835
* Boxing category was split into 2 to now cover: Boxing for fitness and Boxing for competition, so comparisons with the previous
boxing category cannot be made.
2011 SGMA Research
Page 19
1.6%
IndividualSports(cont.)
Martial Arts
Totalparticipation
Casual
Regular
Frequent
CORE
Definition
1+times
112times
1324times
25+times
13+times
2000
6,161
2007
6,865
1,366
691
4,808
5,499
2008
6,770
1,495
622
4,653
5,276
2009
6,516
1,374
560
4,582
5,142
2010
5,488
1,473
466
3,549
4,015
1year
change
10year
change
15.8%
7.2%
16.8%
22.5%
21.9%
10.9%
Mixed Martial Arts for Competition
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
910
528
124
258
382
1+times
112times
1324times
25+times
13+times
1,745
577
219
949
1,168
Mixed Martial Arts for Fitness
Totalparticipation
Casual
Regular
Frequent
CORE
Roller Skating (2x2 wheels)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
7,746
8,921
7,004
675
1,242
1,917
7,855
6,291
456
1,108
1,564
8,147
6,357
546
1,244
1,790
8,126
6,220
576
1,330
1,906
0.3%
2.2%
5.5%
6.9%
6.5%
4.9%
1+times
112times
1324times
25+times
13+times
21,912
10,814
6,094
1,365
3,355
4,720
9,608
5,909
1,228
2,471
3,699
8,276
5,234
1,090
1,952
3,042
7,980
5,280
1,119
1,581
2,700
3.6%
0.9%
2.7%
19.0%
11.2%
63.6%
1+times
112times
1324times
25+times
13+times
9,968
6,782
2,971
927
2,884
4,460
6,394
2,168
1,017
3,216
4,233
5,064
1,676
684
2,704
3,388
4,861
1,755
776
2,330
3,106
4.0%
4.7%
13.5%
13.8%
8.3%
51.2%
1+times
125times
2651times
52+times
26+times
9,859
8,429
4,589
1,491
2,349
3,840
7,807
4,074
1,444
2,289
3,733
7,352
3,937
1,130
2,285
3,415
6,808
3,727
1,188
1,892
3,080
7.4%
5.3%
5.1%
17.2%
9.8%
30.9%
1+times
4,167
4,216
4,857
4,833
5,136
6.3%
23.3%
1+times
1time
29times
10+times
2+times
483
121
219
143
362
602
288
197
117
314
666
219
286
161
447
929
192
435
259
694
39.5%
12.3%
52.3%
60.7%
55.3%
1+times
1time
29times
10+times
2+times
798
248
375
175
550
1,087
352
497
238
736
1,208
396
519
293
812
1,978
595
668
529
1,197
63.7%
50.2%
28.7%
80.5%
47.4%
Roller Skating (Inline wheels)
Totalparticipation
Casual
Regular
Frequent
CORE
Scooter Riding (Non-motorized)
Totalparticipation
Casual
Regular
Frequent
CORE
Skateboarding
Totalparticipation
Casual
Regular
Frequent
CORE
Trail Running
Totalparticipation
Triathlon (Non-Traditional/Off Road)
Totalparticipation
Casual
Regular
Frequent
CORE
Triathlon (Traditional/Road)
Totalparticipation
Casual
Regular
Frequent
CORE
* Martial Arts category was split into 3 to now cover Martial Arts, MMA for fitness and MMA for competition so this will have
impacted the total numbers for the pure Martial Arts category.
2011 SGMA Research
Page 20
RacquetSports
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Badminton
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
8,769
7,057
4,785
910
1,362
2,272
7,239
5,089
905
1,245
2,150
7,699
5,156
1,094
1,449
2,543
7,590
4,789
983
1,818
2,801
1.4%
7.1%
10.1%
25.5%
10.1%
830
1,177
1,503
27.7%
4,229
2,292
544
1,393
1,937
4,993
2,914
649
1,430
2,079
4,575
2,699
638
1,238
1,876
4,630
2,809
594
1,228
1,822
1.2%
4.1%
6.9%
0.8%
2.9%
612
323
66
223
289
706
456
98
152
250
885
567
140
178
318
1,177
811
74
292
366
33.0%
43.0%
47.1%
64.2%
15.2%
13.4%
Cardio Tennis
Totalparticipation
1+times
Racquetball
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
4,475
3.5%
Squash
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
Table Tennis
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
12,712
15,955
10,865
1,787
3,303
5,090
17,201
12,196
1,892
3,113
5,005
19,301
13,351
2,008
3,942
5,950
19,446
13,139
2,167
4,140
6,307
0.8%
1.6%
7.9%
5.0%
6.0%
53.0%
1+times
12,974
16,940
18,558
18,534
18,903
2.0%
45.7%
Tennis
Totalparticipation
2011 SGMA Research
Page 21
TeamSports
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Baseball
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
15,848
16,058
4,493
2,780
8,785
11,565
15,020
4,854
2,422
7,744
10,166
13,837
4,424
2,352
7,061
9,413
14,558
4,856
2,318
7,385
9,703
5.2%
9.8%
1.4%
4.6%
3.1%
8.1%
1+times
112times
1324times
25+times
13+times
26,215
25,961
7,956
4,279
13,726
18,005
26,254
8,582
3,997
13,675
17,672
24,007
7,558
3,961
12,488
16,449
26,304
8,629
4,029
13,646
17,675
9.6%
14.2%
1.7%
9.3%
7.5%
0.3%
1+times
125times
2651times
52+times
26+times
2,634
3,279
1,144
649
1,485
2,135
3,104
1,357
724
1,023
1,746
3,036
1,260
650
1,126
1,776
3,232
1,664
581
987
1,568
6.5%
32.1%
10.6%
12.3%
11.7%
22.7%
1,127
550
62
515
577
1,118
570
165
383
548
1,066
415
171
480
651
1,298
662
254
383
637
21.8%
59.5%
48.5%
20.2%
2.2%
1+times
112times
1324times
25+times
13+times
7,310
4,001
1,169
2,140
3,309
6,553
3,551
1,304
1,698
3,002
6,767
3,695
1,226
1,846
3,072
3.3%
4.1%
6.0%
8.7%
2.3%
1+times
112times
1324times
25+times
13+times
10,493
6,199
1,562
2,732
4,294
8,959
5,100
1,401
2,458
3,859
8,367
4,947
1,052
2,367
3,419
6.6%
3.0%
24.9%
3.7%
11.4%
Basketball
Totalparticipation
Casual
Regular
Frequent
CORE
Cheerleading
Totalparticipation
Casual
Regular
Frequent
CORE
Field Hockey
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
Football (Flag)
Totalparticipation
Casual
Regular
Frequent
CORE
Football (Touch)
Totalparticipation
Casual
Regular
Frequent
CORE
Football (Tackle)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
125times
2651times
52+times
26+times
8,229
7,939
3,700
1,578
2,661
4,239
7,692
3,470
1,740
2,482
4,221
6,794
3,112
1,205
2,477
3,682
6,905
3,008
1,251
2,646
3,897
1.6%
3.3%
3.8%
6.8%
5.8%
16.1%
1+times
149times
5099times
100+times
50+times
4,876
4,066
2,262
822
982
1,804
3,883
2,379
804
700
1,504
4,021
2,542
766
713
1,479
4,815
2,926
910
978
1,888
19.7%
15.1%
18.8%
37.2%
27.7%
1.2%
Gymnastics
Totalparticipation
Casual
Regular
Frequent
CORE
2011 SGMA Research
Page 22
TeamSports(cont.)
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Ice Hockey
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
2,432
1,840
558
254
1,028
1,282
1,902
889
213
800
1,014
2,134
946
307
881
1,188
2,145
1,066
227
853
1,080
0.5%
12.7%
26.1%
3.2%
9.1%
11.8%
1+times
112times
1324times
25+times
13+times
518
1,058
349
127
582
709
1,127
562
183
382
565
1,197
523
102
572
674
1,648
751
198
699
897
37.7%
43.6%
94.1%
22.2%
33.1%
218.1%
1+times
17times
814times
15+times
8+times
3,615
5,476
3,195
735
1,546
2,281
4,857
2,929
785
1,143
1,929
4,552
2,842
800
910
1,710
3,655
2,635
363
657
1,020
19.7%
7.3%
54.6%
27.8%
40.4%
1.1%
1+times
112times
1324times
25+times
13+times
3,888
1,681
950
187
544
731
1,456
968
109
379
488
1,397
836
178
383
561
1,350
1,015
42
293
335
3.4%
21.4%
76.4%
23.5%
40.3%
65.3%
617
301
71
245
316
690
401
50
239
289
750
440
102
208
310
1,130
757
81
292
373
50.7%
72.0%
20.6%
40.4%
20.3%
1+times
112times
1324times
25+times
13+times
4,237
1,866
805
1,566
2,371
4,737
2,099
847
1,791
2,638
4,913
2,002
1,046
1,865
2,911
4,927
2,309
825
1,793
2,618
0.3%
15.3%
21.1%
3.9%
10.1%
1+times
125times
2651times
52+times
26+times
13,708
7,342
3,536
2,830
6,366
14,223
7,742
3,647
2,834
6,481
13,691
7,347
3,376
2,968
6,344
14,075
7,488
3,544
3,043
6,587
2.8%
1.9%
5.0%
2.5%
3.8%
2,345
1,013
570
762
1,332
2,316
1,096
528
692
1,220
2,636
1,236
581
819
1,400
2,389
1,397
463
530
993
9.4%
13.0%
20.3%
35.3%
29.1%
Lacrosse
Totalparticipation
Casual
Regular
Frequent
CORE
Paintball
Totalparticipation
Casual
Regular
Frequent
CORE
Roller Hockey
Totalparticipation
Casual
Regular
Frequent
CORE
Rugby
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
Soccer (Indoor)
Totalparticipation
Casual
Regular
Frequent
CORE
Soccer (Outdoor)
Totalparticipation
Casual
Regular
Frequent
CORE
Softball (Fast Pitch)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
125times
2651times
52+times
26+times
2,693
11.3%
2011 SGMA Research
Page 23
TeamSports(cont.)
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Softball (Slow-Pitch)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
13,577
9,485
3,415
2,121
3,949
6,070
9,835
3,929
2,104
3,802
5,906
8,525
3,388
1,898
3,239
5,137
8,429
3,597
1,799
3,033
4,832
1.1%
6.2%
5.2%
6.4%
5.9%
1+times
125times
2651times
52+times
26+times
4,691
1,977
1,152
1,562
2,714
4,516
2,204
1,045
1,267
2,312
4,443
2,145
1,049
1,249
2,298
4,322
1,869
1,011
1,442
2,453
2.7%
12.9%
3.6%
15.5%
6.7%
1+times
112times
1324times
25+times
13+times
4,038
2,720
470
848
1,318
4,879
3,520
464
895
1,359
4,392
3,119
444
829
1,273
4,749
3,230
615
903
1,518
8.1%
3.6%
38.5%
8.9%
19.2%
3,878
2,439
625
814
1,330
4,171
3,091
430
651
1,080
4,476
3,215
549
712
1,261
5,028
3,529
617
883
1,500
12.3%
9.8%
12.4%
24.0%
19.0%
1+times
112times
1324times
25+times
13+times
6,986
2,930
1,182
2,874
4,056
8,190
3,491
1,206
3,493
4,699
7,283
3,297
1,115
2,871
3,986
7,346
3,224
1,129
2,994
4,123
0.9%
2.2%
1.3%
4.3%
3.4%
1+times
112times
1324times
25+times
13+times
4,940
3,280
771
889
1,660
5,086
3,840
407
839
1,246
4,853
3,558
586
709
1,295
4,574
3,160
443
971
1,414
5.7%
11.2%
24.4%
37.0%
9.2%
3,313
1,736
596
981
1,458
3,358
1,877
656
825
1,481
2,982
1,756
457
769
1,226
2,089
967
481
641
1,122
29.9%
44.9%
5.3%
16.6%
8.5%
37.9%
Track and Field
Totalparticipation
Casual
Regular
Frequent
CORE
Ultimate Frisbee
Totalparticipation
Casual
Regular
Frequent
CORE
Volleyball (Beach)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
5,248
4.2%
Volleyball (Court)
Totalparticipation
Casual
Regular
Frequent
CORE
Volleyball (Grass)
Totalparticipation
Casual
Regular
Frequent
CORE
Wrestling
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
125times
2651times
52+times
26+times
3,743
44.2%
2011 SGMA Research
Page 24
OutdoorSports
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Backpacking Overnight - More Than 1/4 Mile From Vehicle/Home
Totalparticipation
1+times
6,637
7,867
7,647
8,349
9.2%
1,887
750
169
968
1,137
1,904
761
294
849
1,143
1,811
724
143
944
1,087
2,369
1,006
185
1,179
1,364
30.8%
39.0%
29.4%
24.9%
25.5%
1+times
112times
1324times
25+times
13+times
6,892
3,051
1,003
2,838
3,841
7,592
3,491
1,274
2,827
4,101
7,142
3,296
1,015
2,831
3,846
7,161
3,476
1,141
2,422
3,563
0.3%
5.5%
12.4%
14.4%
7.4%
1+times
125times
2651times
52+times
26+times
38,940
17,789
8,669
12,482
21,151
38,114
18,164
8,456
11,494
19,950
40,140
18,906
8,991
12,243
21,234
39,320
19,025
8,716
11,505
20,221
2.0%
0.6%
3.1%
6.0%
4.8%
13,476
14,399
13,294
13,339
0.3%
16,168
7,942
3,032
5,194
8,226
16,517
8,019
3,476
5,022
8,498
17,436
8,782
3,356
5,298
8,654
15,865
8,146
2,875
4,845
7,720
9.0%
7.2%
14.3%
8.6%
10.8%
1+times
31,375
33,686
34,338
30,996
9.7%
1+times
4,514
4,769
4,313
4,770
10.6%
2,062
2,288
1,835
2,198
19.8%
Bicycling - BMX
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
112times
1324times
25+times
13+times
3,213
26.3%
Bicycling (Mountain/Non-Paved Surface)
Totalparticipation
Casual
Regular
Frequent
CORE
Bicycling (Road/paved surface)
Totalparticipation
Casual
Regular
Frequent
CORE
Birdwatching More Than 1/4 Mile From Home/Vehicle
Totalparticipation
1+times
Camping (Recreational vehicle)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
17,893
11.3%
Camping Within 1/4 Mile of Vehicle/Home
Totalparticipation
Climbing (Sport/Indoor/Boulder)
Totalparticipation
Climbing (Traditional/Ice/Mountaineering)
Totalparticipation
1+times
Fishing (Fly)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
6,717
5,756
2,923
975
1,858
2,833
5,941
3,113
1,167
1,661
2,828
5,568
3,084
969
1,515
2,484
5,478
2,960
953
1,565
2,518
1.6%
4.0%
1.7%
3.3%
1.4%
18.4%
1+times
17times
814times
15+times
8+times
43,696
43,859
20,145
8,262
15,452
23,714
40,331
18,916
7,387
14,028
21,415
40,961
20,082
7,454
13,425
20,879
38,860
19,071
7,246
12,543
19,789
5.1%
5.0%
2.8%
6.6%
5.2%
11.1%
1+times
17times
814times
15+times
8+times
14,739
14,437
8,460
2,169
3,808
5,977
13,804
8,415
2,050
3,339
5,389
12,303
7,316
1,741
3,246
4,987
11,809
6,959
1,953
2,896
4,849
4.0%
4.9%
12.2%
10.8%
2.8%
19.9%
Fishing (Freshwater-Other)
Totalparticipation
Casual
Regular
Frequent
CORE
Fishing (Saltwater)
Totalparticipation
Casual
Regular
Frequent
CORE
2011 SGMA Research
Page 25
OutdoorSports(cont.)
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Hiking (Day)
Totalparticipation
1+times
30,051
29,965
32,511
32,572
32,496
0.2%
8.1%
4,633
3,818
1,718
596
1,504
2,100
3,722
1,742
655
1,325
1,980
4,226
2,133
784
1,309
2,093
3,908
1,810
929
1,169
2,098
7.5%
15.1%
18.5%
10.7%
0.2%
15.6%
1+times
17times
814times
15+times
8+times
2,595
1,572
449
574
1,023
2,873
1,776
495
602
1,097
2,276
1,451
306
519
825
2,709
1,710
499
500
999
19.0%
17.8%
63.1%
3.7%
21.1%
1+times
112times
1324times
25+times
13+times
10,635
6,960
1,742
1,933
3,675
10,344
6,958
1,848
1,538
3,385
11,114
8,056
1,712
1,346
3,058
10,150
7,296
1,544
1,309
2,853
8.7%
9.4%
9.8%
2.7%
6.7%
1+times
17times
814times
15+times
8+times
8,545
4,171
1,797
2,577
4,374
8,731
4,473
1,835
2,423
4,258
8,490
4,767
1,635
2,088
3,723
8,062
4,210
1,788
2,064
3,852
5.0%
11.7%
9.4%
1.1%
3.5%
Hunting (Bow)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
Hunting (Handgun)
Totalparticipation
Casual
Regular
Frequent
CORE
Hunting (Rifle)
Totalparticipation
Casual
Regular
Frequent
CORE
Hunting (Shotgun)
Totalparticipation
Casual
Regular
Frequent
CORE
Shooting (Sport Clays)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
4,437
4,115
2,596
525
994
1,519
4,282
2,773
652
857
1,509
4,182
2,674
546
962
1,508
4,399
2,941
728
731
1,459
5.2%
10.0%
33.3%
24.0%
3.2%
0.9%
1+times
17times
814times
15+times
8+times
3,416
3,376
2,051
462
863
1,325
3,669
2,212
611
846
1,457
3,368
2,171
421
776
1,197
3,610
2,414
501
695
1,196
7.2%
11.2%
19.0%
10.4%
0.1%
5.7%
11,736
6,222
2,090
3,424
5,514
13,365
7,305
2,342
3,718
6,060
12,473
7,253
1,886
3,334
5,220
12,497
7,437
1,924
3,136
5,060
0.2%
2.5%
2.0%
5.9%
3.1%
12,436
6,743
2,097
3,596
5,693
13,102
7,399
2,057
3,646
5,704
12,730
7,530
1,854
3,346
5,200
12,544
7,678
1,952
2,914
4,866
1.5%
2.0%
5.3%
12.9%
6.4%
22,974
24,113
21,291
21,025
1.2%
Shooting (Trap/Skeet)
Totalparticipation
Casual
Regular
Frequent
CORE
Target Shooting (Handgun)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
Target Shooting (Rifle)
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
10,022
25.2%
Wildlife Viewing More Than 1/4 Mile From Home/Vehicle
Totalparticipation
1+times
2011 SGMA Research
Page 26
WinterSports
Definition
2006/2007 2007/2008 2008/2009 2009/2010

season
season
season
season
1year
change
3year
change
Skiing (Alpine/Downhill)
Totalparticipation
1+times
10,362
10,346
10,919
11,504
5.4%
11.0%
1+times
3,530
3,848
4,157
4,530
9.0%
28.3%
1+times
2,817
2,711
2,950
3,647
23.6%
29.5%
1+times
6,841
7,159
7,421
8,196
10.4%
19.8%
1+times
17times
814times
15+times
8+times
4,811
2,814
799
1,198
1,997
4,660
2,917
541
1,202
1,743
4,798
2,995
861
942
1,803
5,116
3,177
709
1,230
1,939
6.6%
6.1%
17.7%
30.6%
7.5%
6.3%
12.9%
11.2%
2.7%
2.9%
1+times
2,400
2,922
3,431
3,823
11.4%
59.3%
1+times
1,173
1,435
1,482
1,821
22.9%
55.2%
Skiing (Cross-country)
Totalparticipation
Skiing (Freestyle)
Totalparticipation
Snowboarding
Totalparticipation
Snowmobiling
Totalparticipation
Casual
Regular
Frequent
CORE
Snowshoeing
Totalparticipation
Telemarking (Downhill)
Totalparticipation
2011 SGMA Research
Page 27
WaterSports
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Boardsailing/Windsurfing
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
1,739
1,118
796
121
201
322
1,307
969
122
216
339
1,128
864
112
152
264
1,617
1,027
320
271
591
43.4%
18.9%
185.7%
78.3%
123.9%
7.0%
10,880
9,797
9,935
10,058
10,553
4.9%
3.0%
9,475
8,055
4,919
1,217
1,919
2,727
7,815
5,135
1,037
1,643
2,680
7,724
5,140
1,116
1,468
2,584
7,753
5,265
1,078
1,409
2,487
0.4%
2.4%
3.4%
4.0%
3.8%
18.2%
1+times
5,070
6,240
6,212
6,465
4.1%
1+times
1,485
1,780
1,771
2,144
21.1%
1+times
1,207
1,242
1,369
1,842
34.6%
Canoeing
Totalparticipation
1+times
Jet Skiing
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
Kayaking (Recreational)
Totalparticipation
Kayaking (Sea/Touring)
Totalparticipation
Kayaking (White Water)
Totalparticipation
Rafting
Totalparticipation
1+times
5,259
4,340
4,651
4,318
4,460
3.3%
15.2%
1+times
17times
814times
15+times
8+times
4,405
3,786
2,264
696
826
1,421
4,226
2,640
633
953
1,586
4,342
2,733
666
943
1,609
3,869
2,475
555
839
1,394
10.9%
9.4%
16.7%
11.0%
13.4%
12.2%
Sailing
Totalparticipation
Casual
Regular
Frequent
CORE
2011 SGMA Research
Page 28
WaterSports(cont.)
Definition
2000
2007
2008
2009
2010
1year
change
10year
change
Scuba Diving
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
4,305
2,965
1,947
445
573
1,018
3,216
2,183
542
491
1,033
2,723
1,847
386
490
876
3,153
2,180
489
485
974
15.8%
18.0%
26.7%
1.0%
11.2%
26.8%
1+times
17times
814times
15+times
8+times
10,302
9,294
7,168
1,142
984
1,919
10,296
7,968
1,232
1,096
2,328
9,358
7,464
1,106
788
1,894
9,305
7,194
1,201
911
2,112
0.6%
3.6%
8.6%
15.6%
11.5%
9.7%
Snorkeling
Totalparticipation
Casual
Regular
Frequent
CORE
Stand-Up Paddling
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
1,050
819
121
109
230
Surfing
Totalparticipation
Casual
Regular
Frequent
CORE
1+times
17times
814times
15+times
8+times
2,191
2,206
1,256
402
548
950
2,607
1,559
263
785
1,048
2,403
1,298
398
707
1,105
2,767
1,548
482
737
1,219
15.1%
19.3%
21.1%
4.2%
10.3%
26.3%
1+times
17times
814times
15+times
8+times
4,558
3,521
2,405
451
665
1,116
3,544
2,413
537
594
1,131
3,577
2,423
530
624
1,154
3,645
2,500
569
577
1,146
1.9%
3.2%
7.4%
7.5%
0.7%
20.0%
1+times
17times
814times
15+times
8+times
8,765
5,918
3,811
805
1,302
2,107
5,593
3,781
845
967
1,812
4,862
3,308
756
798
1,554
4,836
3,248
838
749
1,587
0.5%
1.8%
10.8%
6.1%
2.1%
44.8%
Wakeboarding
Totalparticipation
Casual
Regular
Frequent
CORE
Water Skiing
Totalparticipation
Casual
Regular
Frequent
CORE
2011 SGMA Research
Page 29
2011 SGMA Research
Page 30
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The Sporting Goods Manufacturers Association

Sports, Fitness & Recreational Activities

2011, SGMA Participation Topline Report

OVERVIEW AND INSIGHT FROM THE PAC REPORT ....................... 3

PARTICIPATION TRENDS ............................................................ 4

ADDITIONAL FINDINGS ............................................................. 5

ACTIVITIES AT SCHOOL AGETHE P.E. PATHWAY ........................ 8

PATHWAYS TO PARTICIPATION CASUAL SPORTS ........................ 9

PARTICIPATION AMONG THE GENERATIONS............................. 11

INTEREST AMONG NON-PARTICIPANTS..................................... 12

PARTICIPATION DATA NEWS AND NOTES .................................. 13

PARTICIPATION DATA ............................................................. 15

2011 SGMA Research

2011, SGMA Participation Topline Report

GOLF: The National Golf Foundation, (NGF)

2011 SGMA Research

2011, SGMA Participation Topline Report

2 OVERVIEW AND INSIGHT FROM THE PAC REPORT

Increased participation among a number of key sports and activities

An expressed desire to participate in favorite sports and recreational activities however,

Growth and development of the Generation Y consumer base

2011 SGMA Research

2011, SGMA Participation Topline Report

Total U.S. Participation Rates

The chart on the right

2011 SGMA Research

The chart to the left

Core U.S. Participation Rates

2011, SGMA Participation Topline Report

Inactives by Age (Millions)

36% of all inactives are

2011 SGMA Research

2011, SGMA Participation Topline Report

Overall Impact of the Economy

Expenses for Sports, Fitness and

Put off spend

2011 SGMA Research

2011, SGMA Participation Topline Report

Increase in Spending in the Next 12 months

Join/Re-join Country Club

% of those spending more

2011 SGMA Research

2011, SGMA Participation Topline Report

5 ACTIVITIES AT SCHOOL AGETHE P.E. PATHWAY

Activities Age 6-12 by P.E. Frequency

6~12: Infrequent (1~2)

6~12: Frequent (3+)

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

2011 SGMA Research

2011, SGMA Participation Topline Report

Activities Age 13-17 by P.E. Frequency

13~17: Infrequent (1~2)

13~17: Frequent (3+)

Team Sports at school

6 PATHWAYS TO PARTICIPATION CASUAL SPORTS

Total 1 year change

Total 1 year change

Linear (Total 1 year change)

Linear (Total 1 year change)

Casual Change vs Total Change

2011 SGMA Research

2011, SGMA Participation Topline Report

Sports Growth and Casual/Core Growth Rates