Shavkat RASULI

Date of Birth: 16 February 1971

Languages: Russian, English, Persian
Phones: +38 (095) 615 4477
E-mail: rasuli@mail.ru

KEY INFORMATION

 Strong strategic thinking

 Significant sales and profit increase in real businesses
 Considerable practical experience in launching and development of big brands
 Establishment and management of marketing department in big companies
 Substantial experience in TV advertising development

WORK EXPERIENCE

MARKETING CONSULTANT 2004 – CURRENTLY

Strategy development and marketing projects conduction. The biggest clients:
• The ATB Corporation – the biggest supermarket chain in Ukraine; sausages and confectionary producer
• The Redgreen Ukraine company – a popular Danish brand of stylish clothes
• The Vesna company– a big Russian producer of cosmetic, personal cleansing and household goods

PROCTER & GAMBLE 1997 – 2004

Ukraine Market Operations Team Leader → sales growth +50% 2002 – 2004
Reestablished the structure and functions of Market Operations Team (MOT) in Ukrainian subsidiary of Procter & Gamble. The
MOT - extended marketing department consisted of brand marketing, trade marketing, corporate marketing, marketing
research, finance analysis, logistics – all about 20 people. Recruited managers to MOT from inside and outside of the company.
Established MOT interactions with other departments.
Managed consumer, trade and corporate marketing for the portfolio of 25 big international brands in the categories of home,
personal and health care.
Launched/relaunched a number of brands in Ukraine: Bonux, Old Spice, Blendax, Clairol, Always Classic, Ariel Gel, Ace
Powder etc. Conducted tens of advertising and trade promotion projects as well as a big number of corporate programs.
Produced several TV commercials for Ukraine. Established the system of competitive monitoring and analysis – advertising
activities, promotions, prices etc.
During the time on this position, P&G Ukraine significantly increased sales and profit: +50%. In 2003 P&G Ukraine showed
the fastest business growth among all P&G subsidiaries in the world.

Brand Manager Laundry Additives Eastern Europe → sales growth +200% 2000 – 2002
Tripled Lenor fabric conditioner business in Russia and launched in Ukraine.

Assistant Brand Manager Tide Eastern Europe → sales growth +150% 1998 – 2000
Achieved turnaround of declining Tide detergent business post 1998 Russian economy crisis.

Assistant Brand Manager Oral Care Russia → market share growth from 20 to 25% 1997 – 1998
Significantly increased Blend-a-med toothpaste market share in Russia.

BIO-PHARM INTERNATIONAL 1994 – 1997

Research Associate Eastern Europe

Initiated and successfully managed researches in the several centers in Eastern Europe.

EDUCATION
European training centers of Procter & Gamble 1997-2004
Wide range of business administration courses on marketing, management and finance
Moscow Institute of Immunology, Ph.D. fellowship 1993-1995
Sechenov Moscow Medical Academy 1987-1993