Amity International Business School

DUAL SPECIALIZATION OPTIONS for

MBA IB / 3C MBA (2010-2012) & MBA (Integrated) (2008-2012)
I. OPERATIONS : A NEW SPECIALIZATION In recent years there has been a rise in the number of students expressing their interest for the inclusion of OPERATIONS as a specialization. To cater to this growing demand and interest, AIBS feels immense pleasure in announcing that Operations will be now offered as a specialization option to its students of MBA IB, 3C-MBA and MBA (Integrated) from the academic year 2011 2012. In continuation with this, Information Technology has been integrated with Operations and other specializations. It aims to enable students to learn and implement the practical use of IT in all areas. for eg: Calculation of Financial ratios, Net Present Value, Future Value with the help of excel; Digital Marketing etc. II. BASKET OF COURSES To make the curriculum more focused and cater to the interest areas of the students, we are introducing a wider basket of subjects. You are open to choose any two courses that interest you the most from the two (specialization and universal) basket. i) SPECIALIZATION BASKET: International Business remains the major specialization. Basket of 3 subjects in the respective minor specialization (Marketing, Finance, Operations and Human Resource) will be provided from which the student can choose 1 or 2 subjects according to the interest area.

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Courses in Specialization basket: MARKETING : Strategic Brand Management 1 2 3 Sales & Distribution Management Integrated Communications FINANCE : Mergers, Acquisitions & Re-structuring 1 2 Corporate Tax Planning Credit Appraisal & Project Financing

Marketing 3

OPERATIONS : Technology Management 1

HUMAN RESOURCE : Recruitment, Selection, 1 Development 2 Performance Evaluation Appraisal

Training

&

Supply Chain Management

&

Potential

Project Management

Organizational Behavior

ii) UNIVERSAL BASKET: In every specialization, there is one Universal Course that is open to all students. For instance, the universal course in Marketing Specialization can be opted by a marketing student as well as by a student who has taken Finance, HR or operations as a specialization. (Note: There is no compulsion to choose a subject from this basket.) Courses in Universal basket: International Business and Marketing Digital Marketing (optional) International (optional) Business and Finance Management of Financial Services

International Business and Operations Customer Management (optional) International (optional) Business and HR Management of Change Compensation Management and

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Note: An optional subject (specialization / universal) will be functional only if the strength of the students opting it will be equal to or more than 30 students.

HOW TO CHOOSE YOUR SPECIALIZATION SUBJECTS? POSSIBLE OPTIONS OPTIONS Option 1 SELCTED COURSES 2 Subjects from Specialization Basket ( Any 2 courses from 3 courses offered in your respective specialization Marketing / Finance / Operations/ Human Resources ) Option 2 1 Subject from Specialization Basket 1 Subject from Universal Basket Option 3 2 Subjects from Universal Basket FEASIBILITY

Rules: It is mandatory to choose atleast one subject from Specialization Basket. It is not mandatory to choose a subject from Universal Basket. You cannot choose two subjects from Universal Basket but you can choose two subjects from Specialization Basket or 1 subject from Specialization Basket and 1 from Universal Basket. An optional subject (specialization / universal) will be functional only if the strength of the students opting it will be equal to or more than 30 students.

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