TITLE OF THE PROJECT:

A study on the effectiveness of Himalaya products.

INTRODUCTION:
The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine. This included referring to ancient ayurvedic texts, selecting indigenous herbs and subjecting the formulations to modern pharmacological, toxicological and safety tests to create new drugs and therapies. Eighty one years ago, on a visit to Burma, Mr. Manal saw restless elephants being fed with a root to pacify them. The plant from which this was taken is Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it scientifically evaluated. After extensive research, Serpina , the world's first anti-hypertensive drug, was launched in 1934. The legacy of researching nature forms the foundation of Himalaya's operations. Himalaya has pioneered the use of modern science to rediscover and validate ayurveda's secrets. Cutting edge technology is employed to create pharmaceutical-grade ayurvedic products. As a confirmation that Himalaya is dedicated to providing the highest quality and consistency in herbal care, the Company was awarded an ISO 9001:2000 certification in 2003. Since its inception, the company has focused on developing safe, natural and innovative remedies that will help people lead richer, healthier lives. Today, Himalaya products have been endorsed by 300,000 doctors around the globe and consumers in 71 countries rely on Himalaya for their health and personal care needs.

STATEMENT OF THE PROBLEM:

Himalaya Herbals is a range of 100% natural and safe products with rare herbs collected from the foothills of the Himalayas. Each product combines the best of Ayurveda with years of dedicated research. Batch to batch performance and complete purity and safety are assured through the application of advanced pharmaceutical technology at every stage of manufacture. The most significant challenge faced by the consumer is to evaluate right among the vast healthcare products available in the market with complete knowledge of side effects attached to it.

OBJECTIVES OF THE STUDY:

Study the strategies adopted by the company for manufacture of its product. To analyse the customer loyalty towards the product.. To know the purchase behaviour and perception of the consumers towards herbal products.

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SIGNIFICANCE OF THE STUDY: The study helps us to analyse the consumer preference of healthcare products towards herbal care products and also the pre and post purchase behaviour of the consumers after purchasing herbal healthcare products.it also helps us to understand the level of preference given by the consumers for herbal products. SCOPE OF THE STUDY:
The study has been done for the Himalaya products offered by Himalaya drug company

LIMITATIONS OF THE STUDY:

The study has been done only in Bangalore city so it may not be applicable to other areas.

RESEARCH METHODOLOGY:
a) Types of data sources: Tools for collecting primary data: questionnaires cum interviews. Sample size: 100 Sampling data: a. Primary data:The report is based on information collected through questionnaire-cum-interview schedules method which will be distributed to concerned employees in the organization with sample size of 100.

b. Secondary data:This will be collected from internet, website, journal, magazines, books, earlier research works.

(b)Hypothesis:
Competency analysis enriches employees performances.

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(c)Statistical tools for hypothesis testing:

Alternative hypothesis Critical / rejection region

CONCLUSION:

BIBILIOGRAPHY:

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