Data Model for Telecommunication Companies

The process of creating a data model is typically done to solve essential business enterprise needs. Telecommunication companies have specific requirements for their data model design that derive from the industrys unique business conduct. This usually involves analysis, definition and creation of a wide variety of components including; business areas, entities, relationships, tables and fields, attributes, connectivity and cardinality, directions, types, existence and more certainly a time and resource consuming project. What if you could significantly reduce the time and effort involved in developing your telecommunication companys data model, while ensuring the best possible result? At Gilon we have successfully developed data models for many telecommunication companies and invested hundreds of man-years in this specific area of business. Now we can offer our customers a proven methodology for rapid and quality development of enterprise data model with guaranteed success.

Working with Experts

Working with Gilon provides you with the following benefits: Comprehensive business insight & understanding Quick deployment of business needs Shorter development time Minimum risks Worldwide best practices Experienced consultants Guaranteed success

Out-of-the-box Solution
Proven multi dimensional analytical models Complete decision support infrastructure Predefined views and reports Established methodology for gap analysis Fast, friendly and logically data model format
Data model is the basis For the entire Enterprise Information Management

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Extensive Business Model
The following diagram illustrates some drill-down examples of Gilons Telco-specific business model components: Customer Subscriber customer entity Usage 10 subject areas Paying customer entity Contact Events Hierarchy of paying customer Over 500 tables Products & Services Demographic attributes Integrated business universes Customer profile Contact data Over 10K business items Service Agreements Indications on customer Campaign Analysis 8 analytical Olap cubes activities Distribution Channels Over 200 dimensions CDR Income & Profitability Logistics Measures Dimensions Customer characteristics Number of activities Number of retained customer Disconnection reason Number of abandoned Retention activity Outgoing/Incoming Period KPIs Activation period Retention activity success ratio Network type LOB

Activations & disconnections Usage analysis Churn & retention analysis Agreement analysis Collection analysis Upgrades Campaign analysis Contact activity

Supporting Business Decisions

Following are some examples of business decision-support analyses provided by the Gilons analytical cubes: Disconnection reasons analysis New subscribers trends analysis Revenue and profitability Analysis Activity analysis across call types Retention activity effectiveness Retention trends analysis Response rate analysis Campaigns success rate analysis Campaign effectiveness and ROI

DIMENTIONS

SUBJECTS

MEASURES

For more information please contact: Gilon Business Insight, 22 Hamelacha st. Rosh HaAyin 48901 ISRAEL Tel: 972-3-902-1441;Fax: 972-3-902-1443; e-mail: bi@gilon.com; www.gilon.com