1. TITLE OF THE PROGRAMME: The Course shall be called Master of Business Administration which is abbreviated as M.B.A. 2.

OBJECTIVE: The Broad Objective of the M.B.A. (Master of Business Administration) Programme is to impart Professional Education and Training in various aspects of Modern Management to the students and provide them with opportunities to develop conceptual and analytical skills and foster attitudes essential for their development into competent and effective Professional Managers. 3. DURATION OF THE COURSE: 3.1 The M.B.A. Course shall be of two - years duration extended over four semesters. 3.2 Each Semester will have Sixteen weeks of course worked plus two examination weeks. 3.3 The students will undergo a Project during the course of the 3rd Semester in the 2nd year. 3.4 The students shall be allowed a maximum of 4 years of duration to become eligible for the award of M.B.A. Degree which he / she shall have to register, once again, as a fresh candidate, with the syllabus and regulations that may prevail at that time. 4. ELIGIBILITY FOR ADMISSION: 4.1 Candidates who have passed Bachelor's Degree (10+2+3) or Master's Degree Examination of this University or any other recognized University, in any subject in Commerce, Management, Arts, Social Science, Sciences, Engineering / Technology or equivalent and have secured not less than 50% of marks (45% for SC / ST candidates) at the Bachelor's Examination at the aggregate are eligible for admission to this Course. 4.2 Candidates who have passed Bachelor's / Master's Degree through the Correspondence Course of this University or any other University recognized by law are exempt from 10+2+3 condition of eligibility. However, all the conditions stated above in Para 4.1 are applicable. 4.3 Candidates having less than 50% (less than 45% for SC/ST) in aggregate in the Bachelor's degree level, though securing more than 50% at the Master's level are not eligible. 4.4 Every candidate should take entrance test conducted either by the University or any other agency nominated by the Government for the purpose. The marks secured at the entrance test shall alone be the basis for admission. 5. ATTENDANCE, LEAVE, PROGRESS AND CONDUCT: 5.1 Each Paper in a Semester shall be taken as a Unit for the purpose of calculating the attendance. 5.2 Students shall attend such lecture classes, seminars and practical work during each semester as the institution may prescribe.
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5.3 A student shall be considered to have completed a semester's course, if he / she have attended 75% of the number of working period in each of the subject prescribed for the course during the Semester and if his / her conduct and progress are satisfactory. 5.4 Students who fail to comply with the said regulations will not be allowed to take the examination. 6. COURSE OF STUDY AND SCHEME OF EXAMINATION: 6.1 The course of study and the scheme of examination shall comprise of the subjects prescribed from time to time. The Course of study prescribed is as below. PART- I (First Year)

First Semester
Paper Code 501 502 503 504 505 506 507

Title of the Paper Management Process and Organizational Behaviour Financial Accounting Quantitative Techniques for Managerial Decisions Managerial Communication Computer Applications in Management Managerial Economics Business Environment Total

Teaching Exam hrs per Duration week 4 4 4 4 4 4 4 3 3 3 3 3 3 3

I.A. 25 25 25 25 25 25 25 175

Semester End Exam 75 75 75 75 75 75 75 525

Total Marks 100 100 100 100 100 100 100 700

Second Semester
Paper Code 601 602 603 604 605 606 607 Title of the Paper Financial Management Marketing Management Research Methodology Production and Operations Management Business Legislation Human Resource Management Strategic Management Total Teaching Exam hrs per Duration week 4 3 4 4 4 4 4 4 3 3 3 3 3 3 I.A. 25 25 25 25 25 25 25 175 Semester End Exam 75 75 75 75 75 75 75 525 Total Marks 100 100 100 100 100 100 100 700
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PART II (Second Year) Dual Specialization a) Major and Minor Electives opted in III Sem shall be the reverse in IV Sem b) In both specializations 600 marks each, total 1,200 marks in the second year. Third Semester Core Papers
Paper Code 701 702 Title of the Paper Entrepreneurship Development Operations Research Teaching Exam hrs per Duration week 4 3 4 3 I.A. 25 25 Semester End Exam 75 75 Total Marks 100 100

Elective - HR Major
Paper Code 703H 704H 705H 706H Title of the Paper Compensation and Reward Management Human Resource Development Systems Leadership and Team Building Industrial Relations and Labour Laws Teaching Exam hrs per Duration week 4 4 4 4 3 3 3 3 I.A. 25 25 25 25 Semester End Exam 75 75 75 75 Total Marks 100 100 100 100

Minor
Paper Code 707H 708H Title of the Paper Compensation and Reward Management Industrial Relations and Labour Laws Teaching Exam hrs per Duration week 4 4 3 3 I.A. 25 25 Semester End Exam 75 75 Total Marks 100 100

Finance Major
Paper Code 703F 704F 705F 706F Title of the Paper Corporate Finance Financial Markets and Services Security Analysis and Portfolio Management International Financial Management Teaching Exam hrs per Duration week 4 3 4 3 4 4 3 3 I.A. 25 25 25 25 Semester End Exam 75 75 75 75 Total Marks 100 100 100 100

Minor
Paper Code 707F 708F Title of the Paper Security Analysis and Portfolio Management International Financial Management Teaching Exam hrs per Duration week 4 4 3 3 I.A. 25 25 Semester End Exam 75 75 Total Marks 100 100

Marketing Major
Paper Code 703M 704M 705M 706M Title of the Paper E-Supply Chain Management Industrial Marketing Product and Brand Management Advertising and Media Management Teaching Exam hrs per Duration week 4 3 4 4 4 3 3 3 I.A. 25 25 25 25 Semester End Exam 75 75 75 75 Total Marks 100 100 100 100

Minor
Paper Code 707M 708M 709 Title of the Paper E-Supply Chain Management Advertising and Media Management Summer Training Project (Dissertation Study) Total Teaching Exam hrs per Duration week 4 3 4 3 I.A. 25 25
Viva

Semester End Exam 75 75

Dissertation

Total Marks 100 100 Total 200 1000

50 250

150 750

Fourth Semester Core Papers

Paper Code 801 802 Title of the Paper International Business Environment Business Ethics and Corporate Governance Teaching hrs per week 4 4 Exam Duration 3 3 I.A. 25 25 Semester End Exam 75 75 Total Marks 100 100
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Elective HR Major
Paper Code 803H 804H 805H 806H Title of the Paper International HRM Performance Management and Competency Mapping Strategic HRM Organizational Change and Intervention Strategy Teaching hrs per week 4 4 4 4 Exam Duration 3 3 3 3 I.A. 25 25 25 25 Semester Total End Marks Exam 75 75 75 75 100 100 100 100

Minor
Paper Code 807H 808H Title of the Paper International HRM Performance Management and Competency Mapping Teaching hrs per week 4 4 Exam Duration 3 3 I.A. 25 25 Semester Total End Marks Exam 75 75 100 100

Finance Major
Paper Code 803F 804F 805F 806F Title of the Paper Fiscal Policies and Taxation Management Financial Derivatives and Risk Management Mergers and Acquisitions Project Management Teaching hrs per week 4 4 4 4 Exam Duration 3 3 3 3 I.A. 25 25 25 25 Semester Total End Marks Exam 75 75 75 75 100 100 100 100

Minor
Paper Code 807F 808F Title of the Paper Fiscal Policies and Taxation Management Mergers and Acquisitions Teaching hrs per week 4 4 Exam Duration 3 3 I.A. 25 25 Semester Total End Marks Exam 75 75 100 100

Marketing Major
Paper Code 803M 804M 805M 806M Title of the Paper International Marketing Rural Marketing Services Marketing Consumer Behavior and Marketing Research Teaching hrs per week 4 4 4 4 Exam Duration 3 3 3 3 I.A. 25 25 25 25 Semester Total End Marks Exam 75 75 75 75 100 100 100 100

Minor
Paper Code 807M 808M Title of the Paper Rural Marketing Consumer Behavior and Marketing Research Total Teaching hrs per week 4 4 Exam Duration 3 3 I.A. 25 25 200 Semester Total End Marks Exam 75 100 75 600 100 800

Summary Programme Structure

Sem I Sem II Sem III Sem IV Sem Total Papers 7 7 8 Viva and Dissertation 8 Grand Total Internal Marks 175 175 200 50 200 800 Sem end exam 525 525 600 150 600 2400 Total Marks 700 700 800 200 800 3200
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6.2 A student shall select two of the electives in the third semester as major & minor (4 papers & 2 papers) consisting of 600 marks & this dual specialization shall reverse in the fourth semester. 6.3 Each Answer script at the University Examination shall be evaluated by two independent examiners one of them shall be the person who has imparted instruction in that paper, provided he has put in 5 years of minimum teaching experience at the Post Graduate level. The 2nd examiner may be drawn from other Universities; on the condition of eligibility to evaluate the paper remains the same. If there is a difference of 20% or more marks between the two evaluations, it should be sent to broad evaluation, whose award is final. In other cases the average of two evaluations shall be final. 6.4 Each candidate should undertake a project work on a management problem relating to the field of his specialization, and he /she shall do the work under the supervision of a guide. The Project Report, in three computer printed copies, shall be submitted through the Guide to the University (through the institute) before the commencement of the theory examinations of 3rd Semester. A teacher who has put in two years of teaching experience at the Post Graduate level shall be eligible to be a Guide. The Report shall be evaluated by two examiners - one internal, and another external (drawn from other Universities). The average award shall be final. There shall be viva voce examination at the end of the 3rd Semester and the examination board constituted by the University shall conduct the same, whose average award shall be final. For the purpose of workload to the teachers, every 10 projects guided shall be taken as one paper of the course of study. 7. INTERNAL ASSESSMENT: Each theory course shall have an internal assessment component of 25 marks per paper. The breakup of the internal assessment shall be as follows: A. Internal test B. Assignment/seminar C. Industrial visit report (at least 2 visits per semester)/Seminar D. Attendance 10 Marks 5 Marks 5 Marks 5 Marks

8. PROVISION FOR REPEATERS: 8.1 The candidate is allowed to carry all previous un-cleared papers of any semester to the subsequent semester / semesters. 8.2 Such candidates who have failed / remained absent / opt to improve one or more papers (Theory Papers) hence forth called Repeaters, shall appear / improve in such papers during the two immediate successive examinations when conducted. Examination for odd / even semesters shall be conducted respectively, at the end of odd/even semester (odd with odd and even with even). A candidate who seeks improvement should surrender the marks already secured in the particular paper/ papers and marks card (s) of that semester. Improvement is allowed only in theory papers.
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There is no provision for improvement in project work, internal assessment, and project viva. A candidate is permitted to apply for improvement in any paper of the particular semester whenever applications are called for the examination of that semester. 9. CRITERIA FOR THE AWARD OF DEGREE: 9.1 A candidate is declared to have passed M.B.A. Examination if he / she secure not less than 40% of the total marks in each paper, excluding internal assessment, and 50% at the aggregate including internal assessment, in each semester. 9.2 Project work carries 200 marks of which 150 for Project Report evaluation and 50 for viva. 9.3 When a candidate reappears for failed papers, the internal assessment marks, originally secured by him / she will be carried forward. There is no provision for improvement of internal assessment marks. 10. CLASSIFICATION OF SUCCESSFUL CANDIDATES: 10.1 Candidate(s) who obtain 70% and above marks in aggregate in all the papers and complete the examination in all the 4 semesters in the 1st appearance will be declared as FIRST CLASS WITH DISTINCTION. 10.2 Candidate(s) who obtain 60% and above but less than 70% marks in the aggregate in all the papers taken together and complete the examination in all semesters in 1st appearance shall be placed in FIRST CLASS. 10.3 Candidate(s) who obtain 50% & above less than 60% marks in aggregate in all the papers taken together and complete the examination in all semesters in 1st appearance shall be placed in SECOND CLASS. 10.4 Candidate(s) who obtain 50% and above Marks in the aggregate in all the papers taken together and complete the examination in more than one appearance in a semester shall be placed in PASS CLASS. 10.5 Only the Candidates who have passed each of the semester examination at 1st appearance shall be eligible for the award of Ranks. The first FIVE Ranks shall be notified. 11. GENERAL The General Rules of Gracing as is vogue in the University for the other Post Graduate courses shall also apply for this M.B.A. Course as well. In all the disputes, and interpretation of rules, the decisions of the Vice Chancellor of the University shall be final. 12. MBA PROJECT WORK (GUIDELINES FOR PROJECT-CUM-DISSERTATION STUDY) THIS IS: An organizational research-oriented dissertation study. To focus the whole organization emphasizing on a specific management problem of any specific department. May also be a case study focusing on any specific issue.
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Can be a search to evolve a new management theory. Can be an Industry survey focusing on specific problem. The expected outcome should provide practical solutions to the problem studied.

IN CASE OF: Experimental research=hypotheses testing is necessary Exploratory/formulative research = formulating a problem for more precise investigation/discovery of ideas. Descriptive research = Studying the respondents using hypotheses. May also be a fact finding approach generalizing a cross-sectional study. Ex-Post-Facto research: An empirical enquiry for situations already occurred by testing hypotheses.

TIME SCHEDULE (Tentative) Commencement of Project = After completion of 2nd Sem exam Duration of Project work = 2 months. Commencement of 3rd Sem class = Soon after the end of project work. 1st Project Evaluation Meeting = To be decided by the Programme Director 2nd Project Evaluation Meeting = To be decided by the Programme Director Submission of final Dissertation = Before the commencement of 3rd Sem exam

REPORT STRUCTURE Hard bound Dissertation size should be around 100 pages, may be more Font size = 12 (Tahoma) / 14 (Times New Roman) 1.5 line spacing A4 size executive bond paper

PROJECT FRAMEWORK Study of basic organizational details, structure and functions = 15 days Problem diagnosis and statement formulation, data collection, analysis and interpretation = 30days Preparation of draft report and checking with the company guide and collecting the project completion letter from them = 15 days

PROBLEM IDENTIFICATION AND SYNOPSIS PREPARATION: The synopsis (about 2-3 pages) has to be submitted to the faculty guide and consultation completed before the completion of 2nd Sem exam. At this stage, tentative title of the project may be formulated to be finalized after starting the project work.

SYNOPSIS FORMAT: Background of the study Statement of the problem Objectives of the study Hypotheses to be tested Study methodology Type of Study Date and its source Sample method and size Data collection tools Tools to be used for data analysis Limitations of the study Expectations from the study Chapter Scheme HOW DO YOU GO AHEAD WITH YOUR PROJECT WORK ? Discuss with the HR department / contact person and find out who should be your organization guide Learn the working environment, culture, dynamics Study organization's literature, organogram, job functions and product /service details Assess organizational performance and the departmental functions Review the vision - mission - objectives and goals and finalize problem statement Complete SWOT analysis Confine to a management problem / finalize problem statement and go ahead with the research study. Prepare questionnaire, collect data and analyze and interpret Collect published details, analyze and arrive at a conclusion Draft Suggestions / Recommendations.

DOS AND DON'TS: Finalize each day's task at the end and make notes Take up the assignment/works given to you by the organization during the project duration Make an objective assessment of everything Never criticize anything/anybody and never indulge in saying anything wrong, also don't interfere in their process of work Never be too appreciative or too critical of the organization and don't involve in their politics; try to observe the reality and learn.

CONTENTS OF THE DISSERTATION: Title and Inner page = Same Page 2/3 : Certificates by Principal and Guide Page 4 : Certificate by Company/ Organization Page 5 : Declaration Page 6 : Acknowledgement
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Page 7 : Contents (Chapterization) Page 8/9 : List of Tables and Graphs with page number Executive Summary

CHAPTERIZATION Chapter I: Introduction Section A: About the subject - meaning, terms defined, importance, relevant aspects justifying the title of the study. Section B : Industry / Company Profile - History, growth and prospects of Industry Inception of the company, nature, operation, organization structure, management, product/service profile, market, workforce, financial details, future prospects and growth.

Chapter II: Review of literature This is a critical part of the research, focusing on past literature in the topic, provides a base for the present study, gives direction for future study, serves to narrow down the problem itself and techniques to be used and proves that the researcher is well - conversant with the topic. Chapter III: Research Design Title of the Study Statement of the Problem Objectives of the Study Scope of the Study Limitations of the Study Research Methodology Type of Study Data to be used and its source Data collection tools Sampling method and sample size Statistical tools used for data analysis Hypotheses to be tested (if any)

Chapter IV: Organizational Review Organizational structure Operational divisions and its review HR Policies and innovations Workforce structure Specific department / problem - focused study

Chapter V: Data Analysis and Interpretation Tabular Presentation of data Concept - Analysis - Interpretation Graphical Presentation
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Hypotheses testing

Chapter VI: SWOT Analysis Vision - Mission Objectives and goals SWOT Analysis

Chapter VII: Summary of Findings and Conclusions Objectives of the study Findings of the Study ( Hypotheses - wise) Conclusions (so as to justifying the objectives)

Chapter VIII: Suggestions and Recommendations: Suggestions ( Based on findings and conclusions) Recommendations (Give specific, practical and value-based recommendations)

APPENDIXES: Copy of the Schedule / Questionnaire Useful organizational details (if any) Bibliography

Example of Bibliography: Kotler, Philip, Marketing Management - Analysis, planning Implementation and Control, Prentice - Hall of India, New Delhi, 1996 Drucker, P, The Coming of the New Organization, Harvard Business, reviews Vol. 10, No. 2, January 2000, PP-1-5

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FORMATS A) TITLE / INNER PAGE The Dissertation on .............................................. (Topic)................................................

Submitted to Tumkur University in partial fulfillment of requirements for the award of the degree of

Master of Business Administration" By "Name of the Student" Reg. No. ....................... Under the guidance of Name of Guide"

Institute Logo

Institute Name & Address

B) DECLARATION I ..(Name of Student) ........, hereby declare that the contents of this dissertation entitled "...... (Topic) ............... "are the outcome of my original research work. Further, this report has not been submitted to any Institution or University for award of any degree. Place ............. Date .............. (Name) (Signature)

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C) CERTIFICATE BY THE GUIDE This is to certify that the dissertation entitled "........... (Topic) ............. " is an original research work undertaken by ....... (Name of Student) ........... in partial fulfillment of MBA Course requirement of Tumkur University. Throughout the process of research study, the candidate has worked under my direct supervision and guidance. Place ............. Date .............. (Name of Guide) (Signature)

DETAILED SUBJECT - WISE SYLLABUS FIRST SEMESTER (501) MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR Unit 1 Management - Introduction, definition, nature, purpose and functions, level and types of managers. Manager/Non - manager, Managerial Roles. Essential Managerial Skills, Key Personal characteristics for Managerial success. Evolution and various schools of management thoughts, continuing management themes-quality and performance excellence, global awareness, learning organization, characteristics of 21st century executives. Social responsibility of managers. Unit 2 Planning meaning and nature, types and steps in planning process Objectives: meaning, setting and managing objectives - MBO method: concept and process of managing by objective. Strategies: definition, levels of strategies, its importance in an organization. Policies: meaning, formulation of policies. Programs: meaning, nature. Planning premises: concept, developing effective planning premises. Decision making, steps in decision making, approaches to decision making, types and various techniques used for decision making. Unit 3 Organizing: organizing as managerial function-Organization structure, formal and informal organization. Traditional Organization structures-functional, divisional and matrix structure directions in organizational structures-team structure, network structure, boundary less structure, organizing trends and practices-chain of command, unity of command, span of control, delegation and empowerment, decentralization and use of staff, organizational design and organizational configuration. Unit 4 Leading as a function of management, leadership and vision, leadership traits, classic leadership styles, leaders behavior - likert's four systems, managerial grid. Overlapping role of leader and
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managers. The organizational context of communication, directions of communications, channels of communication, barriers to communication. Motivation and rewards and performance. Hierarchy of need theory and two factors theory. Integrated model of motivation. Controllingcontrol function in management, the basic control process. Types of control-feed forward, concurrent and feedback controls, factors in control effectiveness. Unit 5 Organizational behavior : Introduction, definition, goals, elements, historical development of organizational behavior, fundamental concepts, contributing disciplines to OB, models, social systems and organizational culture, international dimensions, limitations and future of OB. Individual behaviors: Introduction, foundation of individual behavior. Personality: Personality attributes influencing OB Perception. Emotions: Meaning and types. Attitudes: definition, sources of attitudes, types of attitudes, cognitive dissonance theory, from concepts to skills, changing attitudes, work related attitudes. Values: definition, importance of values, sources of our value systems, types of values, loyalty and ethical behavior. Learning: definition and theories. Behavior in the organization: Interpersonal behavior, Conflict in Organizations: nature of conflict, levels of conflict, conflict management styles. Group dynamics: types of groups, meetings, teamwork, stages of group formation. Employee stress: forms, causes, implications, approaches to stress management. OB with respect to private companies, public companies and MNCs at individual level, group level and organizations culture. Books Recommended: 1. Management - J.R. Schermerhorn Jr. Wiley India, New Delhi 2. Management - Concepts and Cases -V.S.P. Rao, Excel Books 3. Management - A Global and Enterpreneurial Perspective Harold Koontz, Heinz Weihrich TMH. Management - Stephen P. Robbins, M. Caulter, Pearson, PHI 4. Management - Ricky W. Griffin, Eighth Edition, Biztantra 5. Fundamentals of management-Stephen P Robbins et all, Pearson Publications 6. Organizational Behaviour - Stephen P Robbins, Timothy A. Judge, Seema Sanghi- Pearson Education, PHI. 7. Organization Behaviour - Steven L Mc Shane, Mary Ann Von Gilnow and Radha R Sharma, TMH. 8. Organizational Behaviour- P.G. Aquinas, Excel Books. 9. Organizational Behaviour- Fred Luthans, Mc-Graw Hill International 10. Understanding Organizational Behaviour - Uday Parek ; Oxford Press 11. Management and Organizational Behaviour, Laurie J Mullins, Pearson education

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(502) FINANCIAL ACCOUNTING Unit 1 Financial Accounting-concept, conventions, importance, principles, GAAP's, accounting systemsjournals- subsidiary books-preparation of financial statements under double entry system Unit 2 Disclosure of information, Indian accounting standards-human resource accounting-fixed assets and depreciation accounting-inventory valuation Unit 3 Analysis of financial statement-different tools-ratio analysis-trend analysis-Du point analysis, EBDIT, EBIT, EDT, EAT, EPS, DPS, P/E ratio, ROLE, RONW, NV, and entity value Unit 4 Marginal costing-short-term decision making, budgetary control-zero based budgetingperformance budgeting - standard costing; cost control and cost reduction Unit 5 Statement of changes in funds - fund flow statement - cash flow statement. Books Recommended: 1. Accounting for management, Lyrich, TMH 2. Financial Acconting - P.C. Tulsian, TMH 3. Accounting for managers - Jawaherlal, HPH, Bangalore 4. Corporate Accounting - S.N. Maheswari, Vikas Publishing 5. Cost Accounting - Jain and Narang, Kalyani Publishers 6. Management Accounting - J. Made gowda, HPH

(503) QUANTITATIVE TECHNIQUES FOR MANAGERIAL DECISIONS Unit 1 Arithmetic Progression, GP business problems, Matrix, Ad joint, determinants, Inverse and their applications, calculus, derivations, maxima and minima, business problem, break-even problems, integration, definite and indefinite integrals and business problems.

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Unit 2 Mean, Median, mode, mean deviation, standard deviation, quartile deviation, percentiles, coefficient of variation, skewness, problems on missing frequencies, managerial application. Unit 3 Correlation, Rank Correlation, regression, least square method, forecasting, time series analysis, index number, X - square distributions (Chi - square distribution), Association of attributes, Tdistribution, Z-test. Unit 4 Probability: Addition theorems, multiplication theorems, conditional probability, Bayes theorems, problems, random numbers, mean and variance of probability, distribution, Bernoullis, Binomial, Poisson, exponential, normal distributions, problems. Joint probability distribution and problems. Unit 5 Statistical Quality Control: Setting up a control procedure - X chart, R chart, - chart, C - chart, fraction defective, types of acceptance sampling plan, selection of a sampling plan, construction of an OC curve (operation character curve), AQL and LTPD, Ideal OC curve and typical OC curve. Books Recommended: 1. Business Statistics - S P Gupta and M P Gupta, Kitab Mahal Publication, Allahabad 2. Statistical Methods - Dr. S P Gupta, Sulthan Chand and Sons, Educational Publishers, New Delhi 3. Mathematics and Statistics - Raghavachari 4. QT - for managerial decisions - Dr. C.R. Reddy, HPH 5. QT for Managers - Dr. H S Anitha, Managal Deep Publishers 6. Statistics For Management- Levin Richard and Rubin David

(504) MANAGERIAL COMMUNICATION Unit 1 Role of Communication - Defining and Classifying Communication - purpose of communication process of communication - characteristics of successful communication - importance of communication in management - communication structure in organization, communication in crises. Oral communication: What is oral communication - principles of successful oral communication - Barriers to communication - effective listening - non verbal communication. Written communication: Purpose of writing - Clarity in writing-principles of effective writing-

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approaching the writing process systematically. Pre writing-writing, revising, specific writing features, electronic writing process. Unit 2 Business letters - Introduction to business letter - Writing routine and persuasive letters, Interview letters, appointment letters, Retrenchment letters, Resignation letters, Bank correspondence, Insurance correspondence. Positive and negative message writing memos - what is a report purpose, kinds and objectives of report, writing reports Unit 3 Case Method of Learning: Understanding the case method of learning - different types of cases overcoming the difficulties of the case method-reading a case properly (previewing, skimming, reading, scanning) - case analysis approaches (systems, behavioral, decision, strategy) - analyzing the case - dos and don'ts for case preparation. Presentations - what is a presentation - elements of presentation - designing a presentation. Unit 4 Negotiation: What is a negotiation - nature and need for negotiation - factors affecting negotiation - stages of negotiation process - negotiation strategies - Employment communication: Introduction - writing CVs, Group Discussions - Interview Skills. Group Communication: Purpose of Meetings - Common Complaints about meetings - Planning Meetings Objectives Participants Timing Venue - Lading Meetings - Media management - The Press release - designing the content critique, video press releases - press conference - need, location, time, media interviews seminars workshops - conferences. Unit 5 Advanced Visual Support for Business Presentations : Principles of Graphic excellence - types of visuals tables - Pie Graphs - media selection - preparation and usage - impact of technological advancements on communication - Communication networks - Internet, Intranet, E-mails, SMS, teleconferencing, and video conferencing. Speeches - Profile of a sound speaker, what are the characteristics of a sound speech. Planning to speak-A few models. Communicative competence. Vocabulary grammar-remedial English. Customer focus and their communication, modes of communication with customers. Books Recommended: 1. Business Communication: Concepts, Cases and Applications: PD Chaturvedi & Mukesh Chaturvedi, Person Education. 2. Business Communication, Process and Product -Mary Ellen Guffey-Thomson Learning. 3. Basic Communication, Lesiker Flastley -TMH. 4. Advanced Business communication - Penrose, Rasberry, Myers-Thomson Learning.
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5. Excellence in Business Communication - Bovee, thill Pearson Education. 6. Communication skills for effective management - Owen Hargie, David Dickson, Dennis Tourish, Palgrave 7. Business Communication Strategies: Mathukutty M.Monipally, TMH 8. Contemporary Business Communication: Scot Ober, Biztantra 9. Communication in Organizations: Dalmer Fisher, Jaico Publishers 10. Business Communication - Krizan, Merrier, Jones Thomson Learning

(505) COMPUTER APPLICATIONS IN MANAGEMENT Unit 1 Information System in Business: Aims and objectives, importance of information technology and information systems, factors influencing the system development effort, strategic information systems, planning corporate data management, business process re-engineering, the technical environment, paradigms, models and methodologies, socio behavioral development, supporting tools, quality assurance project management, resource constraints, end users-systems developments. Unit 2 Information Technology Concept: Hardware: input, processing and output devices, software: system and application software: system software, application software, organizing data and information: data base management system, OLTP, OLAP, analytical processing system, traditional and Real-time database system, data flow diagrams, client-server environments, telecommunications and networks, the internet, intranet, and extranets, security analysis, firewell applications and components. Unit 3 Business Information Systems: e-commerce, e-business transaction processing and enterprise resource planning system, information and decision support systems, executive information systems, specified business information system, expert system for activated sludge process, term paper about rules forward chaining, backward chaining, searching, libraries. Unit 4 Systems Developments: System investigation and analysis, principles and objectives of systems planning, role of system analyst, competitive advantage: creative and critical analysis, performance objectives, cost objectives, web based systems development, SDLC's business process reengineering. End-user systems, development life cycle, factors effecting systems development success, maturity based on the capability maturity model(CMM), object-oriented systems development, systems investigation and feasibility analysis, systems development and enterprise resource planning, CRM systems design, implementation, maintenance and review.
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Unit 5 Information System in Business and Society: Security, privacy and ethical issues in information systems and internet. Ethical issues; intellectual property rights, electronic monitoring of employees, data utilization, and morality in information system usage. Culture issue: assimilation of emerging technologies, development trust, power asymmetry, policy implementation, and social environments: human interaction issues: and retainment of technical personnel, motivation, leadership, social presence, and organizational champions of information systems. Relationship issues: development partnership, virtual teams, group cohesiveness, collaboration, group facilitation, networking and buyer-supplier linkages. Security issues: misuse of date, virus/worm creation, intranet abuse, data protection, fraud with systems use, and standards and regulations. Practice session: MS-office, presentation techniques, technical documentation and value proposition, commercial documentation and IT costing methodologies, IT in banking, healthcare, agriculture, real-estates, manufacturing, IT business overseas. Books Recommended: 1. Avison & Fitzgerald Information Systems Development-Methodologies, Techniques and Tools, Mcgraw Hill. 2. Avison And Wood-Harper Multi View-An Exploration In Information Systems Development, Mcgraw Hill 3. Checkland, Systems Thinking Systems Practice- Wiley, Chichester 4. Checkland And Scholes, Soft Systems Methodology in Action Wiley, Chichester 5. Dqavenpost, Process Innovation- Re-engineering Work Through IT, Harvard Business School, Boston.

(506) MANAGERIAL ECONOMICS Unit 1 Nature, Scope and significance of managerial economics: Concepts of managerial economics, opportunity cost, incremental principles, time perspective, discounting and equi-marginal principles, decision making process in managerial economics. Firm-objectives and theories (Managerial theories). Firm and industry.

Unit 2 Demand Analysis: Meaning and types of demand, law of demand, exception to the law of demand. Elasticity of demand -price, income and cross elasticity, measures of elasticity of demand, use of

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elasticities in business decision making. Demand forecasting - meaning, methods and significations. Unit 3 Production and Cost Analysis: Basic concepts, production function with one and two variable inputs, laws of return to scale, least cost combination of inputs, economics and diseconomies of scale. Cost concepts-short run and long run, cost curves, law of supply and derivation of supply curves, elasticity of supply. Unit 4 Market Analysis : Meaning and types of market, price and output determination under various market structure-perfect competition, monopoly, monopolistic and oligopoly. Pricing policies: pricing strategies-penetration, skimming and loss leader pricing. Unit 5 Profit Analysis: Concepts, nature and measurement of profits, break even analysis - meaning, assumptions and determination of break even analysis. Books Recommended: 1. Managerial Economics - Dominick Salwatore, Thomson 2. Managerial Economics - D.N. Dwivedi, Vikas 3. Managerial Economics - Gupta & Mote, TMH 4. Managerial Economics- Theory And Application - D M Mithani, HPH 5. Managerial Economics - Analysis And Cases - Haynes, William Warren Etal, Himalaya 6. Managerial Economics - Varshney And Maheshwari, Sultan Chand.

(507) BUSINESS ENVIRONMENT Unit 1 Business Environment: Environment Scanning-meaning, nature and scope, economic and non economic environment, integration between internal and external environment, an overview of political, social, culture, legal, technological and global environment, industrial policies of post 1991. Determinants and major issues of developments. Unit 2 Economic structure of India: Economic planning of India-transition from mixed economy to market economy, outline of public and private sector, characteristics and contribution of industrial, service and agricultural sector to Indian economy, regional and sectoral imbalance.
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Unit 3 Monetary and Fiscal system of India: Monetary policy - objectives, credit control tools, fiscal policy - objectives, budget, direct and indirect taxes. The role of RBI in regulating banking sector, Indian Financial system - money market and capital market - stock exchanging (BSC and NSC) and stock market reforms in India. Industrial finance in India -role of development financial institutions and commercial banks and NBFC's. The problems of fiscal deficit. Unit 4 National income Accounting: Concept of GDP, national income, per capital income, national income accounting-estimation, trends, methods (income, product and expenditure) and difficulties of measurement in India, circulation/flow of income, business cycle and business forecasting.

Unit 5 International Business Environment: India is a player in international market place-its position and prospects, issues in intellectual property rights (IPR) affecting Indian trade, WTO, MNC's, TNC's, FDI in Indian investment in foreign countries. An overview of FEMA. Books Recommended: 1. Economic Environment- Mishra & Puri, HPH 2. Indian Economy- R Rudder Dutta & KPM Sudram, Sultan Chand 3. Economics For Management Texts and Cases- Mishra & Puri, HPH 4. Business Environment- Suresh Bedi, Excel 5. Essentials of Business Environments- K. Ashwathappa, HPH 6. Business Environment- Justin paul, TMH

SECOND SEMESTER (601) FINANCIAL MANAGEMENT Unit 1 Introduction, scope of financial management-evolution of financial management-goals of financial management-financial planning, financial decision area-organization for financial management. Unit 2 Basic techniques of financial management-time value of money-valuation of shares-risk and return of portfolios, CAPM

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Unit 3 Capital structure decisions-measures of leverage, effects of leverage, leverage and valuation, theories of capital structure: NI, NOI, traditional approach, MM theory-leverage and value of firms, EBIT, EPS analysis-factors effecting capital structure-source of finance. Unit 4 Investment decision: Capital budgeting methods, non-discounted and time adjusted methods, risk and uncertainty in capital budgeting-options in capital budgeting. Unit 5 Working capital management-principles of working capital-factors affecting-receivable, cash, inventories management, working capital leverage, financing current assets. Books Recommended: 1. Financial Management- Prasanna Chandra, TMH 2. Financial Management- I.M. Pandey, Vikas Publishing House, New Delhi 3. Financial Management- Khan and Jain 4. Financial Management and Policy - James C. Vanttorn 5. Financial Management - S.K. Benerjee S. Chand

(602) MARKETING MANAGEMENT Unit 1 Introduction to marketing and marketing management, marketing management philosophies, marketing concept-strategic management and marketing process-marketing environment-consumer markets and buying behavior-market segmentation and targeting and positioning marketing mix.

Unit 2 Product decision - concept of a product - product mix decision - brand decision - new product development strategies - product life cycle strategies - branding, packing, labeling. Unit 3 Price decision - pricing objective-pricing strategies - pricing policies and constraints - different pricing methods, product line pricing and new product pricing.

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Unit 4 Channel decision-nature of marketing channel-types of channel flow-channel functions-channel co-operation, conflict and competition-direct marketing-telemarketing-e-marketing-internet shopping. Unit 5 Promotion decision-promotion mix-advertising decision, advertising objective-advertising campaign-advertisement effectiveness-sales promotions strategies, sales force decisions, selection, training, compensation and control, consumer protection-awareness of consumer rights in the market place and publicity. Books Recommended: 1. Philip Kotler: Marketing Management: Analysis, Planning And Control, PHI 2. Cundiff, Still & Govoni : Fundamental of Morden Marketing, PHI 3. Ramaswamy V S & Namakumari S: Marketing Management - Planning, Implementation and Control, Macmillan 4. Michael J. Etzel, Marketing, TMH 5. William O Bearden, Marketing principles and perspectives, International Edition.

(603) RESEARCH METHODOLOGY Unit 1 Research, fundamental and terminology, importance of research in management decisions, types of research methods. Elements of research process with definitions and examples. Research proposal (Synopsis) Unit 2 Review of literature, research design, types of research design, exploratory studies, descriptive studies, casual studies, experience survey statement of the problem, scope of the study and case studies on each topic. Unit 3 Sampling, methods of sampling, sampling frame, probability and non probability methods and different types, methods of data collection in detail, hypothesis and its construction, procedure of testing hypothesis, Type I and II Errors. One-tailed and two-tailed test, construction of questionnaire. Attitude measurement scales and its construction.

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Unit 4 Data presentation and analysis, data editing, coding, tabulation, preliminary analysis, Statistical analysis, Interpretation, F-test, ANOVA, one way and two way classification, H-test. Introduction to all parametric and non parametric tests. Findings, suggestions, conclusion and SWOT analysis. Unit 5 Report writing and presentation, report components, writing the draft, presenting statistics and graphs, oral presentation, final report and footnotes, preliminary pages, bibliography, annexure. Books Recommended: 1. Business Research Method - V K Sachdeva, HPH 2. Battacharya D K, Research Methodology, Excel 3. Cooper R Donald and Shindler, Business Research Methods, TMH 4. Gupta S P, Statistical Methods, Kitab Mahal 5. Kothari C R, Research Methodology, New Age International

(604) PRODUCTION AND OPERATIONS MANAGEMENT Unit 1 Introduction, Operations Strategy and Demand Forecasting: Evolution of POM and Scientific Management, Production system, Decision Making in POM and Competitive advantage, Global Business Conditions, Recent Trends in POM. Nature and Process of Strategic Management, Elements of Operations Strategy, Role of Operations Management in Strategic Management, Operations Strategy in Services Need for Forecasting in Operations Management, Qualitative and Quantitative Methods of Forecasting, Monitoring and Controlling the Forecasts. Unit 2 Production Process and Services Design and Operations: Designing of Product, Factors Influencing the product design, process design and planning, Types of Process designs, Selection of Process among alternatives. Long Range Capacity Planning, Facility Location, Facility Layout, Manufacture Facility Layouts, Service Facility Layout. Unit 3 Production and Services Planning, Control and project Management: Production, Planning and control functions, Aggregate Planning, Capacity Planning, Resource Requirement Planning, MRP, CRP, Master Production Scheduling, Types of PPC. Product-Focused and Process-Focused operations, Scheduling customer-as-participant Service Operations, Customer-as-Product Service. Introduction to CPM and PERT, Comparison of PERT and CPM, Scheduling and Control Charts, Crashing CPM Networks.
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Unit 4 Materials and Inventory Planning and Management: Objectives of Inventories, Q and P System, ABC Analysis, EOQ and uncertainty, Concepts of SCM, Process of SCM, Purchasing Process, Purchase Policies and vendor Ratings, Make or Buy Analysis, Introduction to e-business, Concepts and Benefits of JIT. Unit 5 Quality and Maintenance Management: Definition of Quality, Traditional Quality Management, Statistical Quality Control, Central limit theorem, Total Quality Management, Control Charts, Acceptance Plans and Criteria, Quality Control and Management in Services, ISO 9000 Standards. Repair programs, Preventive Maintenance. Books Recommended: 1. Production and Operations Management, by K. Aswathappa and K Shridhara Bhat, HPH 2. Operations Management by Norman Gaither and Greg Frazier, South Western Cengage Learning 3. Production and Operation Management, Everctt Adam Jy. Ronald, Ebert, PHI 4. Production and Operation Management, R Panneer Salvam, PHI 5. Production and Operation Management, Chary S.N, TMH

(605) BUSINESS LEGISLATION Unit 1 Introduction-Overview of Business laws in India-sources of law and interpretation of law. The Constitution of India with special reference to economic principles enshrined in the constitutiondecision by the Supreme Court. Unit 2 The contract Act-features and problems-The consumer protection Act-features, issues and court decisions, Sales: Indian Sales of Goods Act-Brief Review-International Sales Contract United Nations conventions and contracts in the sale of International Sale of Goods (C.I.S.G.), The Depositories Act 1996, Information Technology Act 2000, WTO and related topics, Indian Partnership Act, Negotiable Instruments Act.

Unit 3 Company Law: All topics except winding up (with judicial pronouncements).
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Unit 4 FEMA, FERA and Intellectual Property Laws.

Unit 5 Environmental Laws, Right To Information (RTI) Act

Books Recommended: 1. Elements of Mercantile Law : N.D. Kapoor; Sulthan Chand & Sons. 2. Lectures on company law : S.M. Shah 3. Bare acts of: FEMA, FCRA, DEPOSITORS ACT, I.T. ACT, ENVIRONMENT PROTECTION, RTI ACT 4. Company law and practice : A.K. Mazundar and Dr. G.K. Kapoor, Taxmann Publication.

(606) HUMAN RESOURCE MANAGEMENT Unit 1 Introduction - meaning - objectives - functions of HRM - scope and activities in HRM - H.R. Manager - qualities and qualification - challenges before HR in modern organization - global HR manager - Emerging issues in HR. Unit 2 Human resource management policies - objectives-needs - principles - essentials and classifications of HR policies - man power planning definition - qualitative and quantitative aspects of man power planning, job analysis - job description and job specification. Unit 3 Recruitment-Process sources - recruitment organization - HR outsourcing-techniques of recruitment - selection process - steps - psychological testing - recruitment and selection practices in Indian Industries - training-need assessment-methods of training - training evaluation methods development. Unit 4

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Performance appraisal-meaning-need and methods-potential performance appraisal-modern methods, promotions and transfers-performance appraisal in India-wage and salary administrationexecutive pay components-international remuneration. Unit 5 Problems before HR - absenteeism - labour turnover - alcoholism - drug abuse - harassment at work place - stress management - trade union-industrial disputes - challenges before HR - talent attraction - nurturing - retention and management - human resource accounting - HR scorecard worklife balancing. Books Recommended: 1. HUMAN RESOURSE MANAGEMENT - Prospective for New Era-Debi S Saini-University of Delhi. 2. Liberalization And HRM - Arun Monnappa, TMH 3. Managing People in New Economy - Mohan Thite Sage 4. Armstonge M-A Hand Book of Performance Management Pratice - London - Kogan Express. 5. Casio - Managing Human Resource - TMH 6. Dessler, Human Resource Management. 7. Personnel and HRM - Subba Rao P, HPH 8. HRM and Cases - VSP Rao, Excel 9. PM and IR - Nair and Nair, S Chand

(607) STRATEGIC MANAGEMENT Unit 1 Strategic Management-An Introduction-Evolution of business policy as a discipline-Concept of strategic management-Characteristics of strategic management-Defining strategy, Strategy formulation-stakeholders in business-Vision, mission and purpose-Business definition, objectives and goals-Environmental appraisal-Types of strategies-Guidelines for crafting successful business strategies. Unit 2 Tailoring strategy to fit specific industry, Strategic analysis and choice-Environmental Threat and Opportunity Profile (ETOP)-Organizational Capability Profile-Strategic Advantage ProfileCorporate Portfolio Analysis - SWOT Analysis-Synergy and Dysergy-GAP Analysis-Porter's Five Forces Model of competition-Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix.
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Unit 3 Strategy implementation - Issues in implementation - Project Implementation - Procedural implementation - Resource Allocation - Budgets - Organization Structure - Matching structure and strategy - Behavioral issue - Leadership style - Corporate culture - Values - power- Social responsibilities - Ethics - Building a capable organization - Functional issues - Functional plans and policies - Financial, Marketing, Operations and Personnel plans and policies, Strategy Evaluation - Importance - Symptoms of malfunctioning of strategy - Organization anarchies Operations Control and Strategic Control - Measurement of performance - Analyzing variances Role of organizational systems in evaluation. Unit 4 New Business Models and strategies for Internet Economy - Shaping characteristics of ECommerce environment - E-Commerce Business Model and Strategies - Internet Strategies for Traditional Business - Key success factors in E-Commerce. Unit 5 Cases on Strategic management: A minimum of 10 cases encompassing the above topics to be analyzed and discussed in the class. Cases to be incorporated in the Question Papers. Books Recommended: 1. Business Policy - Azhar Kazmi 2. Strategic Management - Concepts and Cases - Arthur A. Thompson Jr. and A.J. Strickland 3. Management Policy and Strategic Management (Concepts, Skills and Practices) - R.M. Shrivastava', PHI 4. Business Policy and Strategic Management - P. Subba Rao, HPH 5. Strategic Management - John A Pearce and Robinson 6. Strategy & Business Landscape - Pankaj Ghemawat 7. Strategic Planning Formulation of Corporate Strategy Ramaswamy 8. Strategic Management and Business Policy, Lawrence, Mc Graw Hill 9. Strategic Management, TV Rao, Excel

THIRD SEMESTER (CORE PAPERS) (701) ENTREPRENEURSHIP DEVELOPMENT Unit 1

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Entrepreneur: Meaning of Entrepreneur; Evolution of the Concept: Functions of an Entrepreneur, Types of entrepreneur. Entrepreneur - an emerging class, Concept of Entrepreneurship - Evolution of Entrepreneurship; Development of Entrepreneurship; the entrepreneurial Culture ; Stages in entrepreneurial Process. Creativity and Innovation: Creativity, Exercises on Creativity, Source of New Idea, Ideas into Opportunities. Creative problem solving: Heuristics, Brainstorming, Synaptic, Value Analysis, Innovation and Entrepreneurship: Profits and Innovation, Globalizations. Modules of Innovation, Sources and Transfer of Innovation, Why Innovate, What Innovation, How to Innovate, Who Innovates. Unit 2 Business Planning Process: Meaning of business plan, Business plan process, Advantages of business planning, Marketing plan, production / operations plan, Organizational plan, financial Plan, Final Project report with feasibility study, preparing a model project report for starting a new venture. Institutions supporting entrepreneurs. Small industry financing developing countries, A brief overview of financial institutions in India, Central level and state level Institutions, SIDBI, NABARD, IDBI, SIDO, Indian Institute of Entrepreneurship, DIC, Single window, Latest Industrial Policy of Government of India. Unit 3 Family Business : Importance of family business, types, history, responsibilities and rights of shareholders of a family business, Succession in family business, Pitfalls of the family business, Strategies for improving the capability of family business, Improving family business performance. Unit 4 International Entrepreneurship Opportunities: The nature of international entrepreneurship, Importance of international business to the firm, International versus domestic entrepreneurship, Stages of economic development, Entrepreneurship entry into international business, exporting, Direct foreign investment, barriers to international trade. Unit 5 Informal risk capital and venture capital: Informal risk capital market, venture capital, nature and overview, venture capital process, locating venture capitalists, approaching venture capitalists. Managing growth: Using external parties to help grow a business, franchising, advantages and limitations, investing in a franchise, joint ventures - types, acquisitions and mergers Books Recommended: 1. Poornima Charandmadi Entrepreneurship Development Small Business Enterprise, Pearson Education 2. Robert D Hisrich Michael P Peters Dean A Shepherd, Entrepreneurship, 6th Edition, The Mc Graw-Hill Companies. 3. Dr Mathew Manimala, Entrepreneurship theory at crossroads, Biztantra
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4. Vasanth Desai, Entrepreneurial Development and Management, Himalaya Publishing House 5. Maddhurima Lall, Shikha Sahai, Entrepreneurship, Excel Books 6. Kurakro, Entrepreneurship - Principles and Practices, 7th Edition, Thomson publication.

(702) OPERATIONS RESEARCH Unit 1 Introduction: Introduction to operations research, concepts and scope, phases in OR. Introduction to LLP. Mathematical model formulation. Solving the LLP by simplex, Big-M and Graphical methods, duality, Sensitive analysis, Simple problems pertaining to maximization and minimization problems to be solved. Unit 2 Assignment and transportation: a. Assignment problems: Standard, minimization and balanced, maximization and balanced. unbalanced problems, problems with restrictions and special problems. b. Transportation problems: Initial solution by : Row minima, column minima, least cost, North West Corner and VAM methods and optimum solution to transportation problems are to be solved. Unit 3 Replacement and maintenance analysis: Introduction, determining the Economic life of the assets when money value is not considered, when money value is considered and when the equipment fails suddenly. Production Scheduling: Introduction, Single machine Scheduling, Johnson's algorithm for n jobs and two machines, solving the problems pertaining to n jobs two machines, njobs and 3-machines, n-jobs and m-machines, graphical methods of solving 2-jobs and mmachines. Unit 4 Game theory: Introduction, games with pure strategies, games with mixes strategies, Dominance property, Graphical, sub grouping and algebraic methods of solving the problems. Project Management: Introduction to Activity, Event, Project, Network, PERT and CPM, Drawing the network, finding the critical path, duration of the project, probability of completing the project in due date, calculation of floats. Simple problems on crashing the duration of the project, resource leveling and resource allocation techniques. Unit 5 Simulation and queuing theory: Application of simulation techniques Monte Carlo techniques. Characteristics of queuing theory, solution to queuing models. M/M/1 : FIFIO //, M/M/1 : FIFO/N/, M/M/C : FIFO //
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Decision theory: Introduction, decision under certainty, decision under uncertainty, decision under risk. Books Recommended: 1. Operations Research - Theory and Applications, J.K. Sharma, Macmillan 2. Operation Research - Applications and Algorithms, Wayne L Winston Thomson 3. Operation Research - Prema kumar Gupta and D.S. Hira, Sultan Chand 4. Operation Research - AM Natarajan, P Balasubramannian etal, Pearson 5. Operation Research - An Introduction, Hamdy A Tha, PHI 6. Production and Operations Management, K Ashwathappa and Sridhar Bhat, HPH ELECTIVE: HR (703H) COMPENSATION AND REWARD MANAGEMENT Unit 1 Wage concept and issues: Introduction - Nature and significance of wage and salary administration - Essentials - Concepts - Multi dimensional approach - Wage issues - problems - Criteria - Wage Factors in Labor market - wage survey, wage comparison - wage studies - Indian context. Unit 2 Job evolution and payment system : Job evaluation - concepts - process-methods of job evaluationissues in Indian wage policy - wage payment system - choices in payment system - changes in payment system - payment system in different countries - wage rate and compensation in India methods of wage fixation in India-issues and constraints in wage determination in Indiacompensation package in public sector- Enterprises in India. Unit 3 Incentives and fringe benefits: Nature and role of incentives-individuals incentive systems, organization-wide incentives system, classification of incentive schemes, perspectives as incentives in India - the fallacy of group financial incentives - corporate stories from India perspective of fringe benefits in India. Unit 4 Labour legislation : Payment of wages act 1936, the minimum wages Act 1948 - the payment of bonus act 1965-the equal remuneration Act 1976 Unit 5 Employee / Executive compensation : Compensation issue - administration - pay determination pay survey - pay structure - pay compensation - future trends - Approaches to executive
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compensation - compensation system - compensation planning and administration - trends International Executives remuneration issues. Books Recommended: 1. A Hand Book of Salary Remuneration Management - Armstrong Michal and Merles, Heless Reward. 2. A Hand Book of Wage and Salary Administration, Micros, Reckion 3. Rydrabhasavaraj .M.N. : Wage and Salary Administration, HPH 4. VSP Rao, Human Resource Management Compensation Prospects, Excel Books. 5. A.M. Sarma, Industrial Jurisprudance and Labour Legislation HPH. 6. Employees share Labour Costs, Copeman, George. 7. Wage and Salary Administration, Bergers, Lenar .R 8. International Remuneration Management, Leakpock .R

(704 H) HUMAN RESOURCE DEVELOPMENT SYSTEMS Unit 1 Evolution And Concept of HRD System: Concepts, Role of HRD Professionals, HRD Climate and its element, HRD Matrix, HRD Function, HRD Process, Role of Line Managers and Supervisors in HRD. Unit 2 Assessing Organizational HRD : Needs, Assessing HRD needs, Task Analysis, Persons Analysis, Organizational Analysis, HRD Process models, Training v/s HRD, HRD Interventions, Designing and implementing HRD Programme. Unit 3 Implementing HRD Programme: On the job, JIT, Designing job rotation, job enrichment, job enlargement, coaching, mentoring & empowerment, Creating HRD environment, Evaluation framework, collecting data for evaluation, research design issues concerning evaluation, assessing impact of HRD. Unit 4

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Employment and HRD: Organizational Culture & HRD, workforce diversity & HRD, Labour Market changes, Equal Employment opportunity, adapting demographic changes & gender issues, HRD Experience, Indian Corporate Level. Unit 5 Human Resource Information System: HR Accounting & Audit and HRD Books Recommended: 1. Winner M John & De Simone L Randy, Human Resource Development, Thomson 2. Desimone & Harries, Human Resouce Development, Thomson Learning 3. Pareek & T.V. Rao, Designing And Managing HR System 4. Biswanath Ghosh, HRD & Management, Vikas Publication 5. Srinivas R. Kandula, Strategic HRD, PHI 6. Dr. B.K. Bhattacharyya - HRD, HPH

(705H) LEADERSHIP AND TEAM BUILDING Unit 1 Leadership - meaning-objectives-importance and roles of leadership-mutual influence of leaders and follower effectiveness of leaders - leader v/s manager-traits and qualities of a good leaders leader skill - emerging issues in leadership. Unit 2 Leadership styles - managerial grid-leadership theories-traditional, modern, behavioral and leadership styles based on modern theories- followership styles-A new approach-How to matches followership approach with leadership styles-leadership lessons from live examples. Unit 3 Leadership and global business - outstanding leaders, transformational leaders, responsible leaders and thought leadership - Team leadership - psychodynamic approach - women and leadership culture and leadership -leadership ethics - leadership games. Unit 4

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Foundation of group behavior- Groups definitions, features - formation - types of groups - group norms - structure and group leadership. Formal and informal groups. Unit 5 Team building - teams - meaning - objectives - teams v/s groups- types of team - how to create effective teams - team compensation - managing highly diversified teams - creativity and team works - building highly performed team - team leaders and challenges - global teams - team building activities, initiative games and problem solving exercise. Time Management details. Books Recommended: 1. Leadership Theory and Practices - Peter G Northhouse, Western Michigan University. 2. Leadership Games - Experimental Learning For Organizational Development - Stephan S Kaagan - Respouse Book 3. Building smart Teams - Road Map to High Performance - Carol A Beatlybrenda A Barker Scott. 4. Teams Monk Best-6000 Team Members And Leaders - Tell what It Takes to Succeed - Frank La Fasto, Carl Larison- University of Denver. 5. Essentials of Team Building - Dan Madura and Don Glover. 6. Stephan .P. Robins - Organizational Behaviour TMH 7. Employee Development - Rosemary Harrison Universities Press (1) Ltd Hyderabad 8. Trap the Time and Set yourself Free-Brigadier Narinder Sapra, Excel (706H) INDUSTRIAL RELATIONS AND LABOR LAWS Unit 1 Industrial relations : Meaning, objectives, importance, functions. Industrial relations concept, evolution of industrial relation - industrial unrest - the state and industrial relations policy. Unit 2 Trade union act - 1926 - meaning, why do workers join unions, types of trade unions, trade unions movement in India. Problems of trade unions - Functions of trade unions, measures to strengthen trade unions - Discipline and disciplinary action, laws relating to discharge, misconduct and domestic enquiry. Unit 3 Industrial disputes act 1947 : Definition, causes of industrial disputes and types of industrial disputes. Prevention of industrial disputes, settlement of industrial disputes, Industrial disputes act - conditions to strikes, lockouts and laws relating to standing orders, 1946 - Factories Act of 1948. Unit 4
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Workman's compensation act 1923 : Definition, amount of compensation. Employee state insurance act 1948, definition, benefits. Unit 5 Workers Participation in Management - concept of empowerment - Collective Bargaining Definition, importance, Prerequisite of Collective Bargaining, Union bargaining process, Types of bargaining, functions of Collective Bargaining. Collective Bargaining in India. Books Recommended : 1. 2. 3. 4. 5. B D Singh - Industrial Relation Mamoria & Mamoria- Dynamics of Industrial Relations In India, HPH Industrial Relation, Arun Monappa, TMH Industrial Relation, Mishra, HPH All the Bare Acts Relating to the Above

ELECTIVE : FINANCE (703F) CORPORATE FINANCE Unit 1 Overview of financial management - decisions, objectives, agency problem, business ethics, social responsibility, finance function organization, role of financial managers, financial system, financial statements, analysis of financial statements, planning and forecasting. Unit 2 Time value of money, valuation of financial assets, risk and return, portfolio theory and asset pricing models, options, capital budgeting, techniques, risk analysis in capital budgeting, cost of capital, long term finance. Unit 3 Capital structure decisions and firm value, dividend policy and firm value, Leasing and hire purchase, working capital management, cash inventory and receivables. Unit 4 Dividend decisions Unit 5 Case studies and presentations Books Recommonded :
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1. Financial Management: Prasanna Chandra: Tata Mcgraw-Hill Publishing co. Ltd. 2. Financial Management: I M Pandey - Vikas Publishing House P Ltd. 3. Business Finance -Pierson, Brown, Easton, Howard Pinder -Mc Graw Hill Edition. 4. Financial Management - S K Gupta and R K Sharma, Kalyani Publishers 5. Financial Management - Khan and Jain. International

(704F) FINANCIAL MARKETS AND SERVICES Unit 1 Financial system in India : Concepts, financial assets, intermediaries, classification of market, money market, call market, treasury bills market, short term loan market, foreign exchange market, financial systems and economic development, commercial bills, operation bills, discount market, acceptance market, money market instruments - commercial papers, certificate of deposit, Interbank participation certificate, Repo instrument, structure of Indian money market. Recent developments.

Unit 2 Securities and exchange board of India, capital issues, controller of capital issues, malpractice, deficiencies in the market, SBEI objectives, guidelines, primary market, secondary market, terms associated with book building, OTCEI, OTC, NSE, stock exchange. Unit 3 System, process, SBEI regulation act, NSDL, Benefits of Depositary service, drawbacks, remedial measures, Financial services. Unit 4 Meaning, classification, non fund based activities, innovative financial instruments, challenges fixing financial service sector, hire purchase, leasing financial rationale, evolution of Indian leasing industry, product profile, legal tax and accounting aspects of leasing in India. Financial evaluation of leasing, Break even lease rental, Negotiation lease rental, concepts of gross yield and on yield, Gross yield based pricing, IRR based pricing, lease v/s buy decision, assessment of lease related risks, Hire purchase concepts and characteristics. Unit 5

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Venture capital financing : concept and features, need, relevance and development of venture capital funds, structure and regulatory frame work of venture capital financing in India, Investment process and evaluation - conventional valuation method, the first Chicago method, revenue multiplier method, investments nurturing methodologies-valuation of venture capital portfolio, performance of TDICI and other venture capital firms in India, exist strategies of venture capital financing for VCF development in India. Factoring and Bill Discounting: Concept, process and forms , functions of a factor, legal aspects, financial evaluation of factorial services, cost of factoring, decision analysis for factor servicesfactoring scenario in India; Credit rating : concept and utility of ratings, credit rating agencies in India and their performance, financial dimensions of credit rating methodology-types of rating and symbols; securitization of debt: meaning, features, special purpose vehicle, pass through certificate and mechanism. Books Recommended : 1. Management of Financial Institution, Alexandar Rabicheck, Allen B Coleman, Driden Press, USA 2. Financial Institutions and Markets, Meir Kohn, TMH 3. Financial Services, M.Y. Khan, TMH 4. Financial Markets and Institutions, CM Bhole, HPH 5. Indian Financial Systems, M.Y. Khan, Vikas Publishing

(705F) SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Unit 1 Introduction to securities and Investment concept - Investment v/s Speculation - Investment objectives - Investment decision process - Sources of investment information - Investment constraints - Investment strategies during economic growth and recession. Unit 2 Risk and Return - Expected return - Historical return - systematic and unsystematic risk - Beta Coefficient - CAPM - SML - CML - Factor model and Arbitrage pricing theory. Unit 3 Security analysis - Fundamental analysis - Economic analysis - Economic forecasting, Indicators Industry analysis - Company analysis - Technical analysis - Efficient market hypothesis. Unit 4 Valuation of securities - Fixed Income Securities - Return on Bonds - Current yield - Approximate yield to maturity YTM - Capitalization of Income Method - bond theorems, valuation of equity
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stock, capitalization of dividends, growth conditions - PE approach-Price indicators, volume indicators. Unit 5 Measuring portfolio performance: Mutual funds - Types and schemes, regulatory frame work, performance NAV concept-Resource mobilized problems and prospects of mutual funds in India, Measures of portfolio performance - reward to variability and reward to volatility. Derivativesconcept and types forward, futures, options and swaps, risk - return dimensions of derivatives, derivatives as instruments for risk management. Books Recommended : 1. Security Analysis and Portfolio Management- Fisher and Jordan, PHI 2. Investment Management- V.K. Bhalla S Chand 3. Security analysis- Graham and Dodd MGh 4. Security Analysis and Portfolio Management - V.A. Avadhani, HPH 5. Investments- Sharpe WF. Alexander, GJ PHI 6. Investment Analysis and Management- Francis, TMH

(706F) INTERNATIONAL FINANCIAL MANAGEMENT Unit 1 International Financial Environment, Growth of MNEs, Financial Management in multinational Setting; International financial System - historical overview, Parity conditions PPP. Unit 2 FE Market, spot and forward, futures and options, exchange rate determination, BOP, Theories of exchange rates, alternative exchange rate regimes. FE risk exposures, measurement and management, Hedging risk and exposure, International Portfolio Investment, Capital Budgeting in global context, International Capital Markets, Euro currency market, emerging Asian Financial Markets, Instruments in Capital and Money markets, Euro issues, ADR, GDR, FCCBs, syndicated loans, cash management systems, Letters of Credit, financing by Govt. export agencies. Unit 3 Basic Provision of - (Bare Acts), Foreign Exchange Management Act 1999, Foreign Contribution Regulation Act 1976. Unit 4 Basic Provision of Foreign Trade Policy (Import-Export Policy), Basic Import Export Procedures.
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Unit 5 Case studies and Presentations. Books Recommended : 1. International Fnancial Management - PG Apte, TM Hill Edn. 2. Foreign Exchange Arithmetic- C Jeevanandam - Sultan Chand & Sons. 3. Multinational Financial Management- Alan C Shapiro, John Wiley Edn. 4. Multinational Business Finance- David K Eeitman Arithur I Stonehill, Michael H Moffett Pearson Education Edition. 5. Bare Acts of FEMA 1999, FERA 1976, and Basic Policy Booklet of Foreign Trade Policy.

ELECTIVE : MARKETING (703M) E-SUPPLY CHAIN MANANGEMENT Unit 1 Building blocks, performance measures decisions : Building blocks of a supply chain network, performance, Measures, Decisions in the supply chain world, Models for supply chain decision making, includes - large corporations and SMEs and (code) of IT and telecommunication. Unit 2 Supply chain inventory management-Economic Order Quantity models, reorder point models, multiechelon inventory system. Unit 3 Mechanical foundations of supply chain solutions-use of stochastic models and combinatorial optimization in: supply chain planning, supply chain facilities layout, capacity planning, inventory optimization, dynamic routing and scheduling, understanding the internals of industry best practices solutions, six-sigma concepts, web based solutions.

Unit 4 Internet technologies and electronic commerce in SCM - Relation to ERP, e - Procurement, e Logistics, internet Auctions, e-Markets. Electronic business process optimization, business objects in SCM.
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Unit 5 Industry solutions, case studies, online - payment systems, security issues, buyers - suppliers relationship. IT requirement mapping, Competitive Advantage, Quality Standards, e - SCM solutions vendors product vendors and their functionalities / features. Books Recommended: 1. W.J. Hopp and M.L. Spearman. Factory Physics: Foundations of Manufacturing Management. Irwin Mcgraw-Hill. 2. N. Viswanadham, Analysis of Manufacturing Enterprises. Kluwer Academic Publishers 3. Sridhar Tayur, Ram Ganeshan, Michael Magazine (Editors). Quantitative Models for Supply Chain Management. Kluwer Academic Publishers. 4. R.B. Handfield and E.L. Nochols, Jr. Introduction to Supply Chain Management, PHI. 5. N. Vishwanadham and Y. Narahari. Performance Modeling Of Automated Manufacturing Systems, PHI. 6. Sunil Chopra and Peter Meindel, Supply chain management: Strategy, Planning and Operation, PHI. 7. Jeremy F.Shapiro, Modeling the Supply chain, Duxbury, Thomson Learning. 8. David Simchi Levi, Philip Kaminsky, and Edith Simchi Levi, Designing and Managing the Supply Chain: Concepts, Strategies and Case studies, Irwin McGraw Hill.

(704M) INDUSTRIAL MARKETING Unit 1 Nature of business marketing: Definition, meaning, scope of industrial marketing. Difference between consumer marketing and business marketing. Business markets, products, environment. Types of organizational customers, classification and characteristics of industrial products, purchasing practices of business customers, Environmental Analysis in industrial marketing. Unit 2 Organizational buying and buying behavior: Organizational buying decision process, buying situation, buying grid framework, buying centre roles, buying centers, models of organizational buying behavior. Buyer seller relationship: buyer and sales representative interaction, Relationship marketing, sales presentation, Negotiation, reciprocity, dealing with customers customer, Customer service, Management of major and national account. Relationship marketing, managing buyer-seller relationship, Customer Relationship Management, Defining E-commerce, key elements supporting E-commerce Internal Strategy Implementation. Concept of supply chain management, Strategic Role of logistics, Business to Logistical management.

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Unit 3 Marketing research and marketing intelligence: Nature, scope, Marketing Research Process, Industrial Marketing Intelligence Systems. Strategic planning implementation and controlling in industrial marketing. Role of marketing in strategic planning, strategic planning at corporate level: strategic planning process at business unit level; developing industrial marketing plans, industrial market segmentation, target marketing and positioning. Unit 4 Product strategies and new product development, Distribution channels and marketing logistics, pricing strategies and policies. Unit 5 Business communication- programme, industrial advertising, Media Promotion Trade shows, seminars, demonstrations, role of direct marketing online marketing, telemarketing, direct mail, publicity and public relations. Business to Business selling characters, team selling approach, solution oriented effort, infra-preneurial philosophy. Selling structure, sale force, sale coverage, sustaining customer relationships. Books Recommended: 1. Michael Dhutt Thomas W Spen, A strategic view of Industrial and organizational Markets, Homson Publication. 2. Krishna K Havaldar, IM 3. James C Anderson, James A Narus, Business Marketing Management, Pearson Education 4. Richard Hill, Alexander Rosph and James S Cross, IM, AITBS

(705M) PRODUCT AND BRAND MANAGEMENT Unit 1 Product concept: product mix concepts, product classification product planning Marketing plan, portfolio analysis, Market potential and forecasting product market strategies product life stages and corresponding strategies, product evaluation. Unit 2 Product positioning: concept, product differentiation, positioning strategies, preference analysis, benefit segmentation - New products New product categories, organization for product management, prototyping, new ISO 9000 SEI CMM, Six Sigma Standards. Unit 3 Understanding brands: brands v/s products, benefits of branding, brand attributes, significance of branding to consumers and firms, selection brand names. Unit 4
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Brand awareness Types of brand awareness, brand image types of associations, brand identity and brand personality, brand positioning, creating core brand values; Bringing brand to life: Growing sustaining Brand equity customer based brand equity, source of brand equity: managing brands: Building branding strategies, brand extension, brand licensing and franchising, Global branding. Unit 5 Global branding Global brands, global brand planning system, Global brand leadership, cross country synergy. Books Recommended: 1. Keller, Kevin Lane, Strategic Brand Management: Building, Measuring and Managing Brand Equity. 2. Donald Lehmann, Product Management, Tata Mc Graw Hill. 3. Urban, Hauser and Dholakia, N Essentials of New Product Management. 4. S.A. Chunawalla, Brand Management, Himalaya Publications. 5. U.C.Mathur, Brand Management Text & Cases, Macmillan. 6. Keller Kevin Lane, Strategic Brand Management Building, Measuring and Managing, Brand Equity, PHI

(706 M) ADVERTISING AND MEDIA MANAGEMENT Unit 1 Advertising: Definition, Importance, Objective, Functions, types, origin and growth. Advertising and society - Advertisement and children, Advertisement and stereotyping, Social and cultural consequences, Ethics in advertisement and regulatory aspects of advertisement. Unit 2 Advertising department - Importance, functions. Advertising Agency - functions, types of agencies, agency-client relationship, agency selection, agency remuneration. Advertising Budget DAGMAR approach, various budgeting methods. Media Planning - Developing media plan, media class decisions - print, electronic. And others, Reach and Frequency, Scheduling and Timing decisions, Problem encountered. Unit 3 Advertising message - Message strategy, essential message objectives. Copy writing - copy writing plan, copy writing for print media, copy writing for cyberspace, copy writing for broadcast advertisement, the copy approval process. Advertising appeal - Appeal meaning and importance. Advertising Layout - Layout meaning and importance and components of layout. Unit 4

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Integrated marketing communication - Role of IMC in marketing process, IMC planning model, communication process, marketing and communication process - advertising, direct marketing, interactive / internet marketing, sales promotion, publicity / public relations, personal selling. Unit 5 Direct Marketing features, function, advantage and disadvantage. Promotion - meaning, importance, drawbacks, push pull strategy. Public relation / publicity - meaning, objective, PR strategies, goals of publicity. Corporate advertisement - Role, types, limitations, publicity V/s Public relation Books Recommended: 1. Advertising and Promotions IMC Perspectives, Belch and Belch - TMH 2. O'Guinn, Alien, Serpenik, Advertising and integrated Brand Promotion, Thomson Learning 3. S.A.Chunawalla - Foundation of Advertising - Theory and Practice - HPH 4. Advertising 'An IMC Perspective' - S. N. Murthy/U.Bhojanna - Excel 5 Advertising and sales promotions, Batra and Kazmi, Excel. FOURTH SEMESTER (CORE PAPERS) (801) INTERNATIONAL BUSINESS ENVIRONMENT Unit 1 International Business Environment - Globalization - Forces, Meaning, dimensions and stages in Globalization - Kenchi Ohmae Model - Introduction to theories of International Trade by Adam Smith, Ricardo and Ohlin & Heckler - Trading Environment of International Trade - Tariff and Non-tariff Barriers - trade Blocks - Rise of new economies like Japan, South East Asia and China. . . Unit 2 Country Risk Analysis - Political, Social and Economic - Cultural and Ethical practices Responsibilities of International Business - Economic crisis of Brazil, Mexico, India, South East Asia and Argentina. Managing Multinational Enterprises - Problems and Potential Multinational Service Organizations Indian companies becoming Multinational - Potential, Need and Problems. Unit 3 Introduction to International Financial Management - Balance of Trade and Balance of Payment International Monetary Fund, Asian Development Bank and World Bank - Financial Markets and Instruments Introduction to Export and Import Finance - Methods of payment in International Trade. Bilateral and multilateral trade laws - General Agreement on Trade and Tariffs, (GATT), World Trade Organization - Seattle and Doha round of talks Dispute settlement mechanism under WTO - Problems of Patent Laws International convention on competitiveness. Unit 4 International Marketing - Entry strategies - Market selection Barriers.
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Unit 5 Global sourcing and its impact on Indian Industry - Globalization and internal reform process India's competitive advantage in industries like IT, Textiles, Gems & Jewelers etc. - Potential and threats. Books Recommended: 1. International Business Environment - Sundaram and Black 2. International Business Environment - Bhalla and Raju 3. International Financial Management - P.G.Apte 4. International Business - Francis Cherulinam 5. International Business - Rao and Rangachari 6. Export Management - Rathod 7. Global Business Today - Charles Hill 8. International Business - Charles Hill 9. International Business Environment & Operations - John D.Daniels (802) BUSINESS ETHICS AND CORPORATE GOVERNANCE Unit I Overview of business ethics, definition, meaning, needs and benefits of business ethics. Relationship between business and ethics. Arguments for and against business ethics. Frame work of ethical decision making- individual factor, organization factor. Unit 2 Chanakya on management, broader ethical issues in the society, managing ethics code of conduct, training and law enforcing ethical conduct. Discrimination - utility, rights and justices. Unit 3 Indians and Indian management, towards holistic management, inspirational motivation theory. Unit 4 Applied ethics in HR, marketing, mergers and acquisitions, finance, production, ethics in global business, global values, the multinational corporation and various ethical issues, cross cultural, cross religion. Unit 5 Corporate Social Responsibility: Social responsibility of business, changing views of management's responsibility. Arguments for social responsibility. Social responsibility of business towards different groups. Corporate Governance: Meaning, accountability issues of corporate governance. Importance of corporate governance, board objectives and strategies, board structure, performance evaluation of board, training and development of directors. Books Recommended: 1. Gopalaswamy - Corporate Governance 2. Prasad - Corporate Governance 3. P S Bajaj, Raj Agarawal - Business Ethics, Biztrantra 4. C V Baxi, Corporate Governance, Excel
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5. Oc Ferrell - Business Ethics ELECTIVE: HR (803H) INTERNATIONAL HUMAN RESOURCE MANAGEMENT Unit 1 International organization approaches to the study of comparative employment policy The institutionalist perspective, functions - Globalization and HRM; Internationalization of business - types of global business - Impact of inter country differences on HRM. CEO's compensation in the global perspective - Parameters to determine the compensation and fringe benefits of CEO's and work force - Skilled and unskilled. Successful Expatriate management in the global perspective. Status of women workers and minority workers in the global scenario. Unit 2 International staffing - policies and practices - techniques and sources of global recruitment. Selection process - global labour market differences - Global compensation - Typical expatriate compensations components, balanced sheet application, global application. Managerial transfers; Global Management Development - Techniques - Management qualifications and characteristics, Motivation and retention of talent - Techniques and strategies, rewards, incentives, promotion, safety and security, 360 degree feedback - International adjustments repatriation.

Unit 3 Globalization of business and HR - factors affecting Global HR management, legal, political, economic and cultural factors, Staffing global assignment - types and essentials of foreign assignments, foreign assignments failure, causes, success, essentials, pre-departure orientation, and training, methods of cross cultural training, repatriation. Unit 4 Comparative Labor Relations - International Pressures on National Practices - Multinational Ownership and collective bargaining - Quality circles - Participative Management, global labour management relations - sexual harassment relations globally, workers consultation regulation, global health, safety and security. Unit 5 HRM Practices in different countries - USA, UK, Japan, West Germany and Russia. Innovative Management techniques and their influences. HRM in Global Organization - Ethics in International business - Western and Eastern Management thoughts in the Indian context. Books Recommended: 1. Ian Board Well, Len Holden - Human Resource Management 2. Gary Dessler - Human Resource Management 3. Price Watch - Cranfield ,Study On HRM Practice In Uropf 4. Michael Armstrong - HRM 5. Korth - International Business Environment and Management, PHI. 6. Heenan And Perimntter - Multinational Organization Development, Addison Wesley .
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7. 8. 9. 10.

Subba Rao P - International Business Text And Cases - HPH. Schaffer Richard Et.A; International Business Law And Its Environment, West Publishing Co. Sundaram Anant K And Black Steward J, The International Business Environment, PHI Bartlette Christopher A And Ghoshal, Transnational Management, Irwin / McGraw Hill.

(804H) PERFORMANCE MANAGEMENT AND COMPETENCY MAPPING Unit 1 Introduction: Definition of performance Management, the performance management contribution, dangers of poorly implemented PM systems, aims and role of PM Systems, characteristics of an ideal PM systems, performance management process, performance management and strategic planning. Unit 2 Performance appraisal system implementation: Defining performance, determinants of performance, performance dimensions, approaches to measuring performance, diagnosing the causes of poor performance, differentiating task from contextual performance, choosing a performance measurement approach. Measuring results and behaviors, gathering performance information, implementing performance management system. Conducting Staff Appraisals: Introduction, need, skills required, the role of the appraiser, job description and job specification, appraisal methods, data collection, conducting an appraisal interview, follow up and validation, present thoughts and future directions.

Unit 3 Performance management and employee development: Personal Development plans, 360 degree feed back as a developmental tool, performance management & reward systems: performance linked remuneration system, performance linked career planning & promotion policy, Performance Consulting: Concept, the need for performance consulting, role of the performance consulting, designing and using performance relationship maps, contracting for performance consulting services, organizing performance improvement department. Unit 4 Competency method in Human Resource Management - Features of competency methods, historical development, definitions, approaches to mapping and case studies in competency mapping. Competency mapping procedures and steps - business strategies, performance criteria, criteria sampling, tools for data collection, data analysis, validating the competency models, short cut method, mapping future jobs and single incumbent jobs, using competency profiles in HR decisions. Unit 5 Methods of data collection for mapping - observation, repertory grid, critical incidence technique, expert panels, surveys, automated expert system, job task analysis, behavioral event interview Developing competency models from raw data - data recording, analyzing the data, content analysis of verbal expression, validating the competency models. Books Recommended:
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1. Performance Management. Herman Aguinis, Pearson Education. 2. The Talent Management Hand Book, Lance A. Berger & Dorothy R. Berger, TMH 3. Appraising & Developing Managerial Performance-T. V. Rao, Excel Books 4. 360 Degree Feedback & Assessment & Development Centres, Volume I, Ii And lii, T V Rao, Etal, Excel 5. Performance Management. Dixit Varsha, Vrinda Publications Ltd. 6. Competency Based HRM, Ganesh Shermon, TMH 7. A Handbook of Competency Mapping - Seema Sangvi, Response Books 8. Competence at Work By Lyle M. Spencer, Signe M. Spencer. John Wiley and Sons Inc 9. 360 Degree Feedback, Competency Mapping and Assessment Centers, Radha R Sharma, TMH (805H) STRATEGIC HUMAN RESOURCE MANAGEMENT Unit 1 Introduction to Strategic HRM : Definition, need and importance - Introduction to business and corporate strategies - Integrating HR strategies with business strategies - Developing HR plans and policies- Human Resource Environment. Technology and structure Work force diversity Demographic changes - Temporary contract labour - Global environment - Global competition Global sourcing of labour - WTO and labour standards. Unit 2 Recruitment and retention strategies- Online recruitment - Employee referrals - Recruitment process outsourcing - Head hunting - Executive education - Flexi timing - Telecommuting Quality of worklife -Worklife balance - Employee empowerment - Employee involvement Autonomous work teams. Training and Development Strategies. Creating learning organization Competency mapping Multi skilling - Succession planning - Cross cultural training Unit 3 Performance Management strategies Defining key result areas (KRA) - Result based performance - Linking performance to pay - Merit based promotions, Reward and Compensation Strategies, Performance based pay - Skill based pay - Team based pay - Broad banding profit sharing - Executive compensation - Variable pay. Unit 4 Retrenchment strategies Downsizing - voluntary retirement schemes (VRS) - HR Outsourcing Early retirement plans - Project based employment. Human Aspects of Strategy implementation, Behavioral issues in strategic implementation - Matching culture with strategy - Human side of mergers and acquisitions - Leadership, power and politics - Employee morale - Personal values and business ethics. Unit 5 ' Global HR Strategies - Introduction to global HR strategies - Developing HR as a value added function. Books Recommended: 1. Strategic HRM - Jeffery Mello, Thompson publication, New Delhi 2. Strategic HRM - Charles Greer, Pearson education Asia , New Delhi
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3. Strategic HRM - Michael Armstrong, Kogan page, London 4. Strategic HRM - Agrwal, Oxford University press, New Delhi 5. Human Resource Management - Garry desseler, PHI, New Delhi . (806H) ORGANIZATIONAL CHANGE AND INTERVENTION STRATEGY Unit 1 Organisation Development - Introduction, History of OD, Values, Assumptions & Beliefs in OD, Theory and Management of OD, Managing the OD process, Action research & OD. Unit 2 Organisation Development - Overview of Organization Development Intervention, Types of Interventions, Resistance to Organizational Change, Culture & Change process, Power & politics and Organization Development, Cultural change strategies, Corporate reorganization & sub-culture management. Unit 3 Organisational Change Challenges of change, Process of change, Transformational change, Managing Organizational Transformation. Unit 4 Behavioural implications of change - The manifest, latent & paradoxical consequences of change, Resigned behavioural compliance, Reaction to Downsizing & Delayering, Managing uncertainty & ambiguity. Unit 5 Intervention strategies - Structural, Technological & Process factors in intervention, Advantages & limitations of change technologies, Associated leadership models, Leadership & change process, Leadership & emotional knowledge strategies, Achieving congruence of personnel, structure and culture. Books Recommended: 1. Wendell. L. French and Cecil. H. Bell, Jr and Robert. A. Zawackic, Organization Development and Transformation, TMH 2. Wendell. L. French and Cecil. H. Bell, Jr, Organization Development, Prentice Hall of India 3. Dr.Bhupen and Srivastava, Organization Design and Development, Biztantra. 4. Edward D. Hess The Road to Organic Growth, TMH. 5. Dr. B. Rathan Reddy, Team Development and Leadership, Jaico Book. 6. "Nimit Chowdhary and Bhagwati.P.Sarawat", Organisation Culture & HumanTalent, Macmillan. 7. M S Muralidharan", Intelligent Manager, and books. 8. "Kavita Singh", Organization change & Development, Excel books. 9. "Kavita Singh", Organization change & Development, Excel books 10. "Gareth.R.Janes", Organisational Theory, Design & Change, Pearson Education.

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ELECTIVE: FINANCE (803F) FISCAL POLICIES AND TAXATION MANAGEMENT Unit 1 Direct and indirect taxation Income tax Act 1961 - Basic concepts, residence, source of income, accrual, deemed accrual, income tax total exemption, income under the head "salaries", and income from house property. Unit 2 Profits and gains of business or profession, capital gains, income from other sources. Unit 3 Income of other persons included in assessee's total income, self-off and carry-forward of losses, deductions from total income. ' Unit 4 Wealth Tax Act: Entire Act with basic provisions, basic case laws and simple applications. Unit 5 Elements of Excise Act, Customs Act, VAT and Service Tax Act. Books Recommended: 1. Direct Taxes Law And Practice - Dr. Vinod Singhania And Dr Kapil Singhania -Taxmann 2. Indirect Taxes Law And Practice - V.S.Datey Taxman 3. Financial Acts of Relevant Financial Years 4. Income Tax Law And Practice, T N Manoharan 5. Guide To Tax Planning, R N Lakhotia (804F) FINANCIAL DERIVATIVES AND RISK MANAGEMENT Unit 1 Financial derivatives: Introduction, Definitions, features of financial derivatives. Types Profile of derivatives markets - uses of derivatives - Critiques of derivatives - Myths about derivatives. Unit 2 Regulation of Financial Derivatives - Structure of the market - Securities listing and groupingsTrading systems - Badla system in Indian stock market - Partial volume equilibrium - Ban on Badla system - Revised carry forward @ Revised Badla system- Derivatives Regulations in Indian stock market - genesis of regulations in Indian stock market - Risk containment in Indian Derivative market. Unit 3 An overview of risk, Risk identification, risk insurance and management - Principles of insurance and insurance contraction - Risk management and Insurance Industry - Selection and Implementation of risk management - Techniques using insurance. The structure of insurance

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industry and players - Ecarancs of insurance business - Value chain analysis - regulation of Insurance and IRDA. Unit 4 Management / Insurance companies - Functions and organization of insurers - Product design and development Underwriting Claims Management - Insurance pricing - Insurance marketing Insurance intermediaries - Financial management in insurance industry - information technology in insurance industry. Unit 5 Risk management using futures and forwards SWAPS - currency swaps - Valuation of currency Swaps - Risk management using options - Factors Affecting options. Pricing, risk assessment and management - Risk analysis, exposure of physical assets - Financial Assets and human Assets, Exposure to legal liability - Risk management measurement and control. Emerging trends in International Risk Management. Books Recommended: 1. Financial Derivatives - S.L.Guptval, PHI 2. Securities Market in India - Krishnan Bal And Natra, Kanughkal Publisher - New Delhi 3. Derivatives Securities - Tumbull And Jarrow, Thomson. 4. Financial Derivatives Kolb, Robert W, Johnwileg, Newgovle 5. Derivatives - Sananatian, TMH 6. Introduction To Risk Management - P.K.Gupta, HPH 7. Risk Management And Insurance - William Smith And Young, MGH 8. Options And Futures- Dubofsky, M G H 9. International Risk And Insurance - Skipper, MGH (805F) MERGERS AND ACQUISITIONS Unit 1 (Theoretical Background) Forms of Corporate Restructuring, effects on concentration, Theory of the firm and corporate Activity, Strategy, diversification and Mergers, Merger Types and Characteristics, Corporate Finance framework, Increasing the value of the organization. Theory of mergers and tender offers. Unit 2 (Theoretical Background, continued) Timing of merger activity, Methods of payment and leverage, joint ventures, ESOPs, going private and leveraged buy-outs. International Mergers and Restructuring, Share Repurchase and exchanges, corporate control mechanisms, takeover defenses. Unit3 Legal Aspects of Restructuring: Companies Act, SEBI Buy back Regulations, SEBI takeover Code, cause 40 A, 40 B of listing Agreements, SEBI Delisting guidelines, Accounting and Taxation Aspects. Unit 4 Funding and valuation in Restructuring, Funding of Acquisition, LBO and going private, valuation of Target companies, problems and comprehensive examples.
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Unit 5 Cases and Presentations (Current Case Studies in Indian Environment) Books Recommended: 1. Mergers, Restructuring and Corporate Control - Fred Weston, Kwang Chung, Susan Hoag., PHI 2. Mergers, Acquisitions and Corporate Restructuring - Prasad G Godbole, Vikas Publishing 3. Financial Management - Prasanna Chandra, TMH. 4. Valuation for Mergers Buyouts & Restructuring - Enrique R Arzac, Wiley India Edn. 5. Capital Restructuring: Merger, Acquisition and other Forms, Bhagavan Das, Devdas Rakshit and Satya Swaroop Debasish, HPH.

(806F) PROJECT MANAGEMENT Unit 1 Introduction and project life cycle project definition, need for project management, compare and contrast the role of project managers in organizational environment. Project Life Cycle , Explain the roles of systems analysis and system, segments in the life cycle of a project. Scope and Time Management - Project scope, definition, screening of projects, functional analysis and specifications of objectives, characteristics of scope, work Breakdown structure, demand forecasting, uncertainties in demand forecasting, mapping and sequencing of activities, Development of project schedule, Controlling and schedule. Unit 2 Change management, deliverables management, event and quality management, sponsor agreement and supplier management, tracking and control, technical environment management, work plan management. Unit 3 Project implementation plan and communication management - PERT and CPM model, Determination of the critical path. Base lining of project, project tracking and control, Re-Base lining and project scope redefinition. Definition of stakeholders, identifying the stakeholders. Planning for communication, Reporting of Project Progress and Performance, Reporting of Administrative and other statutory to stakeholders. Unit 4 Project Financial Estimates and Projections - Resource planning, cost estimates, Means of finance, Projected cash flow statement . The value of money, estimating present and Future value of money, Cost of Equity, Weighted A v e r a g e Cost of Capital, flotation coast and cost of capital. Financing of projects, Venture capital (VC) and regulation of VC industry in India.

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Unit 5 Risk analysis, quality Management and project closure - Definition of risk, Risk Planning, Identifying potential Risks. Qualitative and Quantitative, Risk Analysis, Break-even Analysis, Hiller model, simulation Analysis. Creating Quality Assurance and Quality Control at every phases of project. Project closure and communication, Ethics, rnorals and values of project closure, Post completion Audits and Project postmortem analysis and documentation. Books Recommenced: 1. Project Management, Prasanna Chandra,TMH 2. A Guide To T h e Project Management Body Of Knowledge (PMBOK Guide) 3 Software Project Management, Press man and Pankaj Jalote ELECTIVE: MARKETING (803 M) INTERNATIONAL MARKETING Unit 1 Framework of international marketing: Definition - scope and challenges - difference between international marketing and domestic marketing - the dynamic environment of international trade transition from domestic to international markets - orientation of management and companies. Global e-marketing: The Death of Distance, communications, Targeting the individual customers, relationship marketing, interactivity, Speed to market, living in an age of technical discontinuities, new technologies change the rules of competition, components of the electronic value chain. Unit 2 Developing a global vision through marketing research: Breadth and scope of international marketing research - problems in availability and use of secondary data - problems in gathering primary data - multicultural research a special problem - research on internet - a new opportunity - estimating market demand - problems in analyzing and interpreting research information responsibility for conducting marketing research - communicating with decision makers. Identifying foreign markets - classification based on demand - based on the stage of development other bases for division of world markets. Social and Cultural Environment: Basic aspects of society and culture, Approaches to cultural factors, impact of social and cultural environment on Marketing Industrial and Consumer Products. Global marketing management Marketing and organization, global perspective global gateways global marketing management an old debate and a new view planning regional markets alternative market entry strategies organizing for global competition. Unit 3 Product and service for consumers quality green marketing and product development, products and culture analyzing product components for adaptation products for consumers in global market, product development, product standardization, marketing consumer services globally marketing of services, brands of international markets. Product and services for business demand in global, business to business markets quality and global standards business services trade shows crucial part of business to business marketing- relationship markets in business to business context licensing, strategic alliances, FDI: Introduction, licensing, strategic alliances,
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manufacturing subsidiaries, entry modes and marketing control, optimal entry strategies. Global distribution- Introduction, distribution as competitive advantage, rationalizing local channels, wholesaling, retailing, global logistics, parallel distribution, Global Channel Design, International retailing Internationa1 expansion of retailers - international retailing defined - retail format variations in different markets-general merchandise: retailing - issues in international retailing.

Unit 4 Pricing decisions: Global Pricing Framework, Pricing Basics, Marginal Cost Pricing and its importance, Transfer Pricing, Counter trade, Systems Pricing, Pricing and Positioning, price quotation - INCO terms - preparation of quotations. Promotion Decisions - Promotions international advertising - sales promotion in international markets international advertising direct mailing - personal selling - exhibition - generic promotions in international marketing.

Unit 5 The future of global marketing: Six major changes in global marketing, Case studies. Books Recommended: 1. International Marketing - Cateora. Graham - TMH 2. International Marketing - Varshney, Bhattacharya - S Chand 3. Global marketing Management - Warren Keegan - Pearson / PHI, 4. Global Marketing, Johny K. johannson, TMH, 5. International Marketing - Dana - Nicoleta, Lascu - Biztantra 6. International marketing Francis Cherunillam HPH 7. Global Marketing Strategies, Jean-Pierre Jeannet, Biztantra 8. International Marketing: Analysis And Strategy - Sak Onkvisit, Johnshaw - Biztantra, 9. International Marketing - Rakesh Mohan Joshi - Oxford 10. International Marketing - Michael Czinkota, Illka A Ronkainen - Thomson 1 1 . International Marketing - R Srinivasan - PHI 12. International Logistics - Pierre David - Biztantra 13. International Management: A Strategic perspective. John B. Cullen & K Praveen Parboteeah, Thomson. (804M) RURAL MARKETING Unit 1 Introduction: Definition and scope of rural marketing, nature and classification of rural market, Rural V/s Urban markets. Rural market environment - Population, literacy level, occupation, income generation, expenditure pattern, land distribution, Land use pattern, Infrastructure facilities, rural credit institutions, rural retail outlets, rural areas requirement and rural demand, rural market index. Unit 2 Rural Consumers Characteristics and Behaviour: Age and stages of the life cycle, occupation, income, economic circumstances, lifestyle, personality and Brand belief, information search and

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pre-purchase evaluation. Models of consumer buying behaviors, Factors affecting consumer behavior - Social, Economic, technological and political factors. Unit 3 Rural Marketing Strategies: Segmentation strategy- Basis and Approaches, product strategy, concept and classification, pricing strategy, concepts, objectives and approaches, promotion strategy-classification and promotional campaigns. Distribution strategy - Channels. Public distribution System, distribution models of FMCG companies and durable companies. Rural branding- Brand building, brand spectrum and brand loyalty, fake brands in rural india. Unit 4 Financial services in rural marketing: Need for credit, rural credit situation, types of credit, sources of rural credit NABARD, Commercial Banks, cooperative Banks, RRB's and unorganized sources. Government Intervention in marketing system- Regulated markets. Unit 5 Research and the future of rural marketing: Focused marketing strategies, market research, market intelligence, Rural vertical, Retail and IT models. Rural Managers, Glamorise Rural marketing, public - private partnership, e-rural marketing, foreign Trade in rural products - Exports, Imports and APED A. Books Recommended: 1. Rural Marketing - R V Badi and N. V. Badi 2. Rural Marketing Environment - Problems and strategies - T.P.Gopalaswamy 3. Rural Marketing - CSG Krishnacharyulu and Lalita Ramakrishnan 4. The Rural Marketing- Pradeep Khasyap and Siddharth P.Raut. 5. Rural Marketing in India-K.S.Habeeb-ur-Rahman. 6. Rural Marketing- Sukhpal Singh 7. Agricultural Marketing in India- Archarya 8. Advertising and Marketing in Rural India- Tej. K. Bhatia
; (805M) SERVICES MARKETING Unit 1 Marketing Of Services Introduction - Growth of the service sector - The concept of serviceDifference in goods and service in marketing - Characteristics of service - Classification of services - Designing the service - Blueprinting, using Technology, Developing human resources, building service aspiration.

Unit 2 Marketing Mix In Service Marketing - The seven Ps - product decisions, pricing strategies and tactics, promotion of services and placing or Distribution methods of services - Additional Dimension in service marketing - People, Physical evidence and process. Unit 3

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Strategic Marketing Management For Services - Matching Demand and supply through capacity planning and segmentation - Internal Marketing of a service- External versus internal orientation of service strategy. Consumer behaviour and services - Evaluation of consumer dissatisfaction, service perception and their implication to marketers. Unit 4 Delivering Quality Service - Causes of service - Quality Gaps: The customer expectations versus perceived service Gap, Factors and Techniques to resolve this Gap - Gaps in service - Quality Standards, Factors and solutions - The service performance Gap - Key Factors and Strategies for closing the gap - External communication to the customer: the promise versus delivery gap Developing Appropriate and effective communication about service Quality. Unit 5 Marketing of Services with Special Reference To: Financial Services, Health Services, Hospitality Services including Travel, hotels and Tourism. Professional Services, Public Utility Services, Communication Services, Educational Services. Books Recommended: 1. Zelthaml & Mary Jo Bitner Services Marketing MGH 2. Christopher H. Lovelock Services Marketing: People, Technology, Strategy Pearson 3. Zelthaml, Parasuraman and Berry Delivering Quality Service The Free Press, MacMillan 4. Aurhian Rayne The essence of marketing New Delhi PHI 5. Audrey Gilmore Services Marketing and Management Response Books Sage Publn. 6. Ron Zemke & Dick Schaaf The Service Edge. 7. Raghu & Vasanthi Venugopal Service Marketing. (806M) CONSUMER BEHAVIOUR AND MARKETING RESEARCH Unit 1 Introduction: Meaning and definition, difference between consumer and customer, development of the marketing concept, segmentation, targeting, positioning, the marketing mix, marketing ethics and social responsibility, social and societal marketing concepts, consumer movement in India, rights of the consumer, responsibility of the consumer in India, benefits of consumerism. Role of research in understanding consumer behavior: Consumer research: Consumer research paradigms process. Input process- output model of consumer behavior levels of consumer decision making complex decision making or extensive problem solving model, low involvement decision making or limited problem solving model, routinised response behavior, four views of consumer decision making (economic, passive, cognitive, emotional) situational influences. Individual influences on consumer behavior: Basics of motivation, needs, goals, positive and negative motivation, rational v/s emotional motives, motivation process, arousal of motives, selection of goals, motivation theories and marketing strategy, basics of personality, theories of personality and marketing strategy (Freudian Theory, Neo-Freudian Theory, Trait Theory), applications of personality concepts in marketing, basics of perception and marketing implications, elements of perception, dynamics of perception.
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Unit 2 Individual influences on consumer behavior: A) Learning B) Attitude C) Persuasive Communication External influences on consumer behavior: A) Social Class B) Culture and Sub-culture Unit 3 CRM and On-line decision making: Customer Relationship Management, meaning and significance of CRM, types of CRM (operational, collaborative, analytical), strategies for building relationship marketing, CRM v/s customer retention, CRM process benefits, CRM process for marketing organizations, brand switching behavior, e-CRM Meaning, importance of e-CRM, difference between CRM and e-CRM, On-line Decision Making: meaning and steps, case studies in Indian context only. Unit 4 The Marketing Research System: Definition, basic and applied research, research process types of research steps in MR process research design data sources Marketing Information System. Sampling: Sample size sampling errors. Measurement and causality factors in measurement concepts of validity and reliability attitude measurement scaling procedures casual designs four design procedures. Unit 5 Data Instruments data collecting methods field operations errors and difficulties data processing, coding and editing, data analysis univariate , bivariate, multivariate Hypothesis testing Descriptive and Inferential statistics Anova, Ancova, Manova, Factor, luster, Discriminate analysis report writing presentation of data diagrammatic Pareto analysis Ishikawa diagrams. Books Recommended: Consumer Behavior Leon Schiffman, Lesslie Lazar Kanuk, Pearson Consumer Behavior Hawkins, Best, Coney, TMH Consumer Behavior in Indian Perspective Suja Nair, HPH Consumer Behavior Satish K Batra & S H H Kazmi, Excel Customer Relationship Management Peeru Ahamed & Sagadevan, Vikas Publishing Customer Behavior A Managerial Perspective Sheth, Mittal, Thomson CRM Alok Kumar, Chhabi Sinha, Biztantra Consumer Behavior Henry Assael, Thomson Marketing Research - An applied orientation, Naresh K. Malhotra, Pearson Marketing Research Aaker, Kumar & Day, John Willey & Sons.

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