What we have to do..!

Survey report contents

o Title Page o Table of Contents o Executive Summary (Summarize the major findings up front. Listed at the beginning of your report, this short list of survey findings, conclusions, and recommendations is helpful. The key word here is "short" so no more than a few complete sentences, which may be bulleted if you wish. This summary can also be used as a reference when your reader is finished the report and wants to just glance over the major points) o Methodology We use mix data methodology because we conduct the interview of the owner and after that we prepare the questionnaire for our clients and walking customers to give us our opinion what they think about company services and dealing style etc. We select a sample of only 50 peoples including male and female. Most of peoples give answer satisfactory about outlet.
o

Findings (Present your research results in detail. You want to be detailed with this section of the report. Display your results in the form of tables, charts and graphs, and incorporate descriptive text to explain what these visuals mean, and to emphasize important points.)

o Survey Conclusions (Summarize the key points. This concise collection of findings is similar to the Executive Summary. These conclusions should be strong statements that establish a relationship between the data and the visuals. Remember that thoughts expressed here must be supported by data.) o Recommendations (Suggest a course of action. Based on your conclusions, make suggestions at a high-level, as to what actions could be taken to help the survey project meet the research objectives. For example, if you concluded that customers are not satisfied with customer service from the support staff, you may recommend that management should monitor support staff calls to assure quality customer service standards are met. Making a

recommendation doesn't necessarily mean that action is going to take place, but it provides management with a baseline from which to make their decisions)

Strengths
o

Ideal location in the famous IT plaza (in lower ground)

o 50 to 65% sale due to retained customers o Good will and high credit rating in the market

Weakness
o Low space o Lack of skill man power
o

Lack of inventory management

o Lack of advertisement
o

Lack of motivation in the management

Opportunities
o

Open new outlet in other market of Lahore and other cities

o Move from retailer to wholesaler setup o Start online selling system

Threats
o o

Entrance of new competitors Security threats

o Inventory theft issues

o Abnormal strike
o o

Less Awareness of online buying system No succesion plan

Inventory management
As every business setup have some key points which gives progress to the business and all the operation of business depends on these key points. In the retail business setup there are many key point regarding financial marketing and HR which gives success to business out of which the inventory management also play the major role for the success of the business. After discussing the general concept of inventory management we are going to discuss the inventory management of THE XPERTS. As already discuss in detail in the introduction THE XPERTS is a retail outlet dealing in all king of computer peripherals in the HAFEEZ CENTRE. Most of us visit may HAFEEZ CENTRE many times there are approximately 900 shops in the plaza out of which approximately 250 are the retail shops of computer accessories mostly are in the lower ground of the plaza. So its shows there are a high competition in retail business in that particular plaza. Following are the some pictures of THE XPERTS which shows the inefficient display and poor inventory management of the outlet. During our survey we passed approximately a full day at the outlet and observe that specially in rush hours 4pm to 8pm that every one customer out of every five demand such a product which THE XPERTS have but due to poor inventory management every time sales men going to search the desired product under the other products which takes time normally customer move to another shop and if customer wait then manual billing system take more time and due to this other coming customers are loosed due to so much dealing time and rush.

Questionnaire
What are the main problems faced by you by running this outlet? If you want to make investment what are the main options in your maid? What plan, innovation come to your mind if the business in the product line? Whats your view about the online selling system? It is the good selling point but it is difficult for us because most of people dont understand how to give the order and most of people do not trust on this selling point. But our new generation know about this strategy If you want to open new outlet which is your target area and why that area?

How the business is running under the current situation of the econo

1- View about display of the outlet.

60 50 40 30 20 10 0 Very Good Good S atisfactory P oor Disp of P u lay rod ct

(i)Very Good 1%

ii) Good 9% (iii) Satisfactory 30% (iv) Poor 60%

2- View about the availability of product

60 50 40 30 20 10 0 Proper Ava ilbility Norm l a Ava ilbility Poor Ava ilbility Ava ilbilityofproduct

i. Proper Availability 60%

ii) Normal Availability 30% iii) Poor Availability 10%

3- View about dealing style of the sales representation.

60 50 40 30 20 10 0 E ellent xc Very G ood G ood Poor S lesR a epres enta tion

i)

Excellent 5%

ii) Very Good 10%

iii) Good 35%

iv) Poor 50%

4- View about the flexibility of price of product

7 0 6 0 5 0 4 0 3 0 2 0 1 0 0 very h h ig h h ig econ ic om low P rice of P u rod ct

i)Very High 1%

ii)High 25% iii)Economic 65%

iv)Low 9%

5-view about quality of product they already deal in.

50 40 30 20 10 0 su erior p q ality u g ood q ality u n al orm q ality u p q ality oor u P u alread d in rod ct y eal .

i)Superior Quality 5% ii)Good Quality 50% iii)Normal Quality 35% iv)Poor Quality 10%

6- View about the Xperts deal in genuine product

80 70 60 50 40 30 20 10 0 D l in bra ea nd

Yes

No

i) Yes 80% ii) No 20%

7- Opinion about warranty claim after the sales of product

60 50 40 30 20 10 0 Ver G ood G ood S tis ction a fa Poor wa nty c im rra la

i) Very Good 5%

ii) Good 30%

iii) Satisfactory 55%

iv) Poor 10%

8- View about the sales promotion of Xperts.

8 0 7 0 6 0 5 0 4 0 3 0 2 0 1 0 0 V Good ery Good N orm al P oor S P otion ale rom

i) Very Good 1%

ii) Good 1%

iii) Normal 25%

iv) Poor 73%

9- View about the Xperts goes on more improvement in her services.

70% 60% 50% 40% 30% 20% 10% 0% Yes No more improvem ent

i)Yes 30% ii) No 70% 10- Opinion about the Xperts product quality is better then his competitor.
60 50 40 30 20 10 0 Yes No competitor view

i)Yes 45% ii) No 55%

11- Whats your experience when you first time buy good from Xperts.

50 40 30 20 10 0 VeryGood Good Norm l a Poor GoodsbuyfromX perts

i) Very Good 5%

ii) Good 35%

iii) Normal 50%

iv) Poor 10%

12- View about the location of Xperts in Hafiz center.

60 50 40 30 20 10 0 Y es No location of Xp erts

i)Yes 40% ii) No 60%