BREAKING LIMITATIONS

Brand Avatar Report

About Us — Who Are We
 Joyce is the founder of Breaking Limitations LLC. Her mission is to empower, equip and
promote individuals and organizations to maximize their talents to capacity. The
organization consists of four pillars:
 Breaking Limitations Academy - offers personal development classes/training for
individuals and organizations
 BL Consulting Group
 BL Media which consists of the BL Magazine and BL TV show
 BL Merch which consists of all the breaking limitations merchandise from Hoodies, t-
shirts, breaking limitations journals, tank tops, and many more.
 She is the USA representative for the Women in Business, Kenya which consists of over
1.2 million women entrepreneurs in Africa.
 She is a chapter leader for the Houston Queens Ministry International.
 Joyce is also a published author. Her new book, Breaking Limitations Mindset Journal
launched in March 2021.
Who We Serve
 Our focus is on mentoring women to maximize their God-given talents in business or
ministry. We focus on teaching and empowering women to be effective physically,
mentally, economically, and spiritually.
 We serve women who:
 Want to feel clearer? Find balance & center through the chaos. Earth in your feet.
 Want to feel your power? Find the fire in your body.
 Can you feel your boundaries? What does your YES feel like in your body? You’re NO?
 Create more space and capacity for pleasure in your body through your senses touch,
taste, sounds, proprioception, and vestibular movement.
 Want to trust more? Stretch into uncertainty, be uncomfortable and allow for your mind
to show you what’s possible.

BRAND STORY
You have a choice to create a positive change in your life
There are rhythm and flow to life; a continuous transition from one cycle to the next. Finding
and living within the right balance through the constant changes will enrich your experience of
life. Intentional functional movement and interaction with self and your environment will
enhance your ability to rebound holistically to renew yourself.

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Through continuous introspection and self-observation will enhance your ability to evolve,
transform, and rebound through an intentional functional daily routine. Take action to create a
new paradigm, a new way of thinking, and Being. You are “wired to connect, and if we become
too isolated we will fail to thrive.”
Trust your inner knowing! Take responsibility for your own well-being by creating an intentional
experimental lifestyle to attune your inner self through self-awareness by perceiving the world
from the inside-out. You have a choice to create a positive change in your life. Have the courage
to acknowledge, explore and embrace, your darkness and unleash your potential!

Reconnect with your Mind & Body

You have the courage to face your own shadows, embrace life and make a choice to no longer
live a life in a “fight-flight-freeze” reaction. Your new sense of awareness and self-acceptance is
what you need to shift out of old patterns, habits, and beliefs. Joyce Marendes will help you to
reconnect with your mind & body.
Finding and living within the right balance through constant changes will enrich your experience
of life. Allowing your breath to guide you to a vulnerable place will give you an opportunity to
observe your perceptions, sensations, feelings, thoughts, and emotions to enhance your ability
to evolve, transform and rebound.
Mindfulness is a pattern interrupt. It takes courage and confidence to create change. How do
you implement: and train your mind, body, and heart? The answer is: Start to observe and
don’t get wrapped up in the experience, don’t avoid it. Be courageous and confident, don’t
avoid, and be open with loving self-acceptance.

About the Brand Owner

Joyce Marendes is the founder of Breaking Limitations LLC. She is an astute businesswoman,
and a purpose and mindset coach. She touches large and small audiences with her dynamic
blend of wit, wisdom, and personal experience. She loves diversity and aspires to make this
world a better place to live for everyone. She speaks life with every message and promotes
truth in the hearts and minds of her audience. Her ultimate goal is to see people live the life
they have been destined to live in happiness, health, and peace of mind.
She had a mission to empower, equip and promote individuals who have overcome great
obstacles in their lives and have now discovered their superpower. As a coach, her great desire
is to help that one person discover their core assignment so they can live life in full color full of
purpose and joy. She offers mastermind sessions that will help them become everything they
were destined to be so they discover and maximize their gifts and talents to capacity.

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In her free time, she spent it helping in different areas in the church. Even with all that, she was
still miserable and could not pinpoint why she still felt empty. It was not until she hired a coach
that she was able to discover her true assignment. After some time, she realized she had a
knack for connecting the dots. She tapped into her intuition and built the courage to take risks
that would take her role — her life and her business — to the next level. She is always seeing
the positive things, even in the worth situation.
“You don't have to navigate thru this world alone. There is greatness inside of you waiting to
be discovered. The story is always rough in the middle but with the right kind of help, you will
find your path.”
— Joyce Marendes

What JOYCE MERENDES says…

Ever felt stuck...where your life looks great on paper but the reality is the complete opposite?
Well, that was me 5 years ago. I did everything by the book. Got 2 degrees, had a well-paying
job, have 2 amazing kids, and spent a lot of my free time doing ministry but I was absolutely
miserable...I was very depressed and felt like life had no meaning.
But now five years later, I have complete clarity of who I am and what I possess. I am walking in
my purpose and most importantly my internal world is in line with my outer world. The first
step I took was to hire a coach who was able to walk with me thru the journey.
“I now live an authentic life where my inner world matches my outer world. I no longer have
to pretend to be happy, I found peace and fulfillment that is not tangible.”

Target Audience — AVATAR: Joyce Marendes

We transmit inspiration through our engagement with women, asking about their needs, and
preferences with amplification of best practices is a combination that helps BREAKING
LIMITATIONS easily attract, engage, and convert its target audience.
GOALS: (WITHIN THE NEXT 3-6 MONTHS)
 Opportunity to be happier, have less stress,
 Live the life of her dreams and what she deserves
 Accomplish her goals with more confidence
 Feel mentally strong to unleash her potential
 Quality time to relax from their busy lives
 Having life balance and experiencing a new HER
VALUES: WHAT DOES SHE VALUE IN LIFE

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She really wants to celebrate being a woman and diversity. It’s her thought to be encouraged
and motivated to feel beautiful on the inside and out. She wants to get attention from the
world while being a working mother or a business woman.
SOURCE OF INFORMATION:
- Social Media (Instagram, TikTok, and Facebook)
- Client’s referrals
- Advertisements
CHALLENGES:
 Only have little time to pamper herself
 Thinks she may never achieve her dreams
 Life stuck between family, work, and children
 Lack of motivation and confidence to go bigger
PAIN POINTS:
 Looks as having it all together but needs help setting boundaries
 Can't sustain being committed to a program
 She wants to feel herself, relaxed, and beautiful
 She doesn’t know about life coaching services in-depth
OBJECTIONS:
- These sessions won't work for me
- I can't pay the fee. It's too expensive
- I already have attended a similar program. It was just full of false promises
- I'm not the type who trusts someone to guide me when it comes to living my life the
way it should be
- I've got a lot of things on my plate. It's impossible to commit to it

WHAT MAKES Joyce Marendes DIFFERENT from the rest?

Helping WOMEN reach their full potential!
Joyce Marendes embraces significant conversations, breaks boundaries, and looks for
connection and resonance in everyone and well...everywhere. She consciously uses a flexible,
open, and people-oriented approach. Today, tomorrow, and beyond!
She invites YOU (women) to experience what she feels is truly beneficial—to your spirit, time,
and wallet. She seeks the greatest potential—both in the world and in your life. The purpose is
to help you to imagine and reach your full potential.

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Joyce Marendes believes…
“My ultimate goal is to bring an awareness that everyone has a purpose to fulfill on earth. Our
mindset affects how we pursue our purpose. Our mindset can be changed or transformed. We
are not stuck with one mindset. We can live life with the best version of ourselves.”

Mission
My mission is to empower, equip and promote individuals who have been able to overcome
great obstacles and have discovered their own superpowers. I focus on encouraging individuals
to discover their core assignments and help them to overcome pinpoints that would cause
them to be stagnant.

Vision
To help women change their lives and encourage them to think beyond what is and visualize
what can be or will be. To listen to, support, encourage, inspire, and motivate them to excel in
all areas of life. To empower them to live with clarity, a positive mindset, and energy.

BREAKING LIMITATIONS Core Values

Mission-Driven and Outcome-Oriented
I keenly and enthusiastically stay focused on what matters: delivering results for and investing
in people.
Client-Focused
I go further and create a more lasting impact when I engage with my clients.
Respectful, Authentic, Supportive, and Passionate
I approach my work from a place of humility and humanity, and I work collegially. My
colleagues and clients know who I am, what I stand for, and how I deliver results.
Forward-Looking, Optimistic, and Positive
I make progress against deeply entrenched issues with an optimistic and solutions-orientated
approach.
Rigorous and Evidence-Based

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I am grounded in evidence and solid data and use the latest, most reliable research to guide my
work.
Strategic and Nimble
I set and drive toward a long-term vision, and stand ready to seize new opportunities when
they arise.
Global, Inclusive, and Diverse
I work across the globe and engage across cultures and differences.

Brand Message / Brand Philosophy

Sometimes people just want to talk, want to be listened to, don't want to get advice, or are
judgmental. Sometimes people need someone unknown to talk to, to become clear. I promise
to be that person. I know I can guide them. I can help them to grow, to unleash their potential.
Help to make progress. Help them find their way, improve, make dissatisfied people become
satisfied, overcome their limits, to change. It's all about the client! In every conversation…
“[Program Name] is designed to shed light on your blind spots, provide new perspectives,
identify your innermost values, and take action on moving toward the person you wish to
become. The goal is for YOU, the WOMEN, to walk away from a coaching engagement lighter,
more focused, confident, and with a new set of tools and strategy to move forward.”

BIG PROMISE to Target Audience (Women)

 Help clients (women) develop a winning strategy, maximize their resources and achieve
their performance goals, accelerating success by providing the strategy and
accountability that you need to reach your goals
 Help them bring their changing-making vision to life, whether it is starting a great
lifestyle, career, or connecting with influences to carry your message and transform your
dreams into reality!
 Instead of feeling apathetic, frustrated, or unsure moving forward, at the end of this
program, you will feel confident knowing what direction your life is headed in what
steps to take to carry out your vision and dreams in life.
 Whether you are an entrepreneur, athlete, musician, author, practitioner, or fitness
trainer, this program is specifically developed to deliver the best outcomes and results
to your target audience and helps you ramp up revenues

Brand Tone & Voice / Brand Vibe

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Confident – Friendly – Inspiring
The tone is confident and friendly, your friend next door but definitely an expert in the Personal
Development and Life Coaching field. Your best friend, a straight-forward person on the couch
who helps you to get a better understanding of your career, helps you make informed decisions
about life that can help protect your personal health and well-being.
We are a voice that allows women to create their own vibes, making them feel beautiful and
confident is why we do it. It is made especially for married/working women who wanted to find
cute looks to boost confidence when life gives them the opportunity to shine.