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Winter Review
Association of Graduate Recruiters The Innovation Centre Warwick Technology Park Gallows Hill Warwick CV34 6UW
For more information please contact Hayley Lamb on 0116 229 3300 or hayley.lamb@cfe.org.uk Website: www.cfe.org.uk
All information contained in this report is believed to be correct and unbiased, but the publisher does not accept responsibility for any loss arising from decisions made upon this information.
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Contents
Foreword ................................................................................................................................... 2 Executive Summary ................................................................................................................... 3 Introduction .............................................................................................................................. 6
Methodology .................................................................................................................................................................. 6 Participation ................................................................................................................................................................... 7
Foreword
I begin by welcoming our new research partner, CFE, who have stepped up to the plate admirably and produced a very readable and fascinating report. I must also pay tribute to the previous research team at Trendence for the professional way in which they dealt with the handover. While I am expressing my gratitude, I want to issue a big thank you to all the organisations who took the trouble to complete the survey questionnaire. Without your efforts the Review would be a meaningless exercise. The more members who contribute, the more meaningful the findings become. These are busy times for graduate recruiters and we do appreciate your support in ensuring that the AGR Graduate Recruitment Survey continues to be the largest and most respected survey of its kind. It is our intention to build up the participation rate and if your organisation did not manage to complete the survey this time, prepare yourselves for the next survey, which is to be revised following a consultation exercise with AGR members, before it goes live in May 2010. Much has happened to the UK economy in the past 12 months and this has clearly had an impact on the graduate recruitment market but in what ways and to what extent? The Summer 2009 Graduate Recruitment Survey predicted significant cutbacks in recruitment activity. Were these predictions met? For the first time since we have undertaken the survey, graduate salaries were predicted to stagnate rather than rise. Was this actually the case? And what has been the impact of the recession on marketing activities and spend? To find out the answers to these and other intriguing trends in the sector, read on! Carl Gilleard Chief Executive AGR
Executive Summary
Graduate recruits, vacancies and salaries
The 8.9% decrease in graduate vacancies experienced during the 2008/09 recruitment season is far less dramatic than the 24.9% fall that was predicted in the Summer 2009 Review. While AGR employers anticipate a further 1.6% decrease in graduate vacancies during 2010, this does suggest that the fall in vacancies may have started to level out. The 2009 graduate vacancy market was dominated by accountancy/professional services, oil companies and investment bank/fund managers who together offered nearly half of 2009s graduate vacancies. Oil companies are expecting to significantly increase the number of graduates they recruit in 2010, while employers in the public sector are among those predicting a decrease in vacancies. More than half of graduates continue to be recruited in London and the South East although notable increases were reported in Scotland, the North West and Europe during 2009. The AGR employers predicting an increase in vacancies during 2010 attributed this to either an anticipated or actual growth in business. In most cases, employers predicting a decrease in vacancies reported that this was either a direct or indirect consequence of the economic climate. The vast majority of AGR employers did not face difficulties filling their 2009 graduate vacancies and over nine-tenths felt they met their 2009 recruitment objectives. However, AGR employers expecting to recruit graduates during 2010 predict they are likely to experience high dropout rates as candidates apply to a large number of organisations simultaneously. In 2009, almost half (48.1%) of graduate starting salaries ranged from 22,001 to 26,000, with only one in ten (11.9%) exceeding 36,001. For the second successive year, it is predicted that there will be no change to the average starting salary offered by AGR employers. Mirroring the Winter 2009 Review, the median starting salary for graduates recruited in 2010 is anticipated to be 25,000. Investment bank/fund managers and law firms again topped the salary charts in 2009. While most sectors predict there will be no change to graduate starting salaries during 2010, construction or consultancy and transport or logistics both anticipate increasing salaries by more than 6%. No sectors are expected to experience a dramatic decrease in salaries during the year. The proportion of organisations offering lump sum payments to attract graduates is expected to fall by 6.3 percentage points to 26.6% in 2010. There has been an 11.7 percentage point increase in the number of employers intending to offer a financial premium for qualifications above an undergraduate degree. Pension schemes and training for professional qualifications remain the most common non monetary benefits offered by AGR employers to graduates.
Introduction
Introduction
Welcome to the AGR Graduate Recruitment Survey 2010 Winter Review. The AGR Graduate Recruitment Survey is the definitive study of AGR employer members and their recruitment practices, providing up to the minute insights into conditions and trends in the graduate recruitment market alongside benchmarking of key market indicators such as vacancy and salary levels. As the leading survey of graduate recruitment practices, spanning the longest continuous series of recruitment seasons, the Survey is the primary source of information on graduate recruitment levels, methods and practices amongst AGR members an invaluable tool for assessing and optimising graduate recruitment activities. The Graduate Recruitment Survey is conducted twice a year. Undertaken on behalf of AGR by CFE, the Winter Review provides an assessment of the latest graduate vacancy levels and salary information while also examining AGR employers predictions for the near future. It describes the ways in which employers marketed their graduate opportunities during the 2009 recruitment season and provides insight into their recruitment marketing plans for 2010. The content of the Winter Review is largely unchanged from previous years, although work will shortly be undertaken to develop the content of both the Summer and Winter surveys to ensure they continue to meet the needs of AGR members. CFE will be consulting with a sub-group of AGR members as part of this process. It is envisaged that the format of the Winter and Summer Review reports will change following this consultation; in the meantime, we have included some additional commentary in the Policy Insight and Comparative Data boxes to position the findings in a wider context. The Summer Review, to be published in July 2010, will further investigate recruitment practices and graduate recruitment management.
Methodology
An online survey was developed and hosted on the CFE website. AGR employer members were invited to participate in the survey by an email which included the link to the survey and a personalised password. The survey contained a combination of different types of questions; some of these were mandatory in order to ensure a high in-variable response rate for key questions. Respondents were automatically routed through the survey on the basis of their response to previous questions. The survey was open for a period of four weeks between November and December 2009. The results were analysed using statistical software and are presented using tables and a variety of charts and graphs. In addition to frequencies and averages for the overall sample, data is also reported by business sector, region and career area where the size of the base is sufficiently large to permit robust analysis. The number of organisations that responded to each question is presented for each table and chart as the base; that is, the
total number of valid responses on which the figures or percentages are calculated. This changes for each question to reflect the routing not all respondents were asked the same questions.
Participation
361 AGR employers were invited to participate in the survey; responses were received from 214 of these which represents a 59% response rate. Collectively, responding organisations recruited 19,247 graduates in 2009. Submissions were received from a cross-section of AGR members in terms of business sector, size of organisation and the career area and region graduates are recruited to. The findings of the Graduate Recruitment Survey 2010 Winter Review can, therefore, be regarded as representative of AGR employer membership.
C
Cabinet Office Cadbury Plc Cancer Research UK CapGemini UK Plc Capital One Carillion Construction Limited Centrica CFE CHP Consulting Citigroup Clifford Chance LLP CMS Cameron McKenna LLP COA Solutions Ltd Corus Group Plc Credit Suisse Cummins Ltd
D
Danone Davis Langdon LLP Deloitte Department for Work and Pensions Detica DHL International Ltd Diageo Plc Dixon Wilson DLA Piper UK LLP Doosan Babcock Energy Ltd DSG International Plc DTZ Dunnhumby Ltd
B
BAE Systems Baillie Gifford Baker & McKenzie Bakkavor Ltd Balfour Beatty BAM Construction Ltd Bank of America Corporation and Merrill Lynch & Co. Bank of England Barclays Bank Plc Barclays Capital Barclays Wealth Barratt Developments Plc BDO LLP Bechtel Limited Bircham Dyson Bell Bloomberg Bond Pearce LLP Boots Plc Bovis Lend Lease Limited BP International Ltd Brathay Hall Trust
E
E.ON UK EC Harris Edmund Nuttall Ltd Enterprise Enterprise Rent-A-Car Ernst & Young European Personnel Selection Office
Eversheds LLP
F
FactSet Europe Ltd Fidelity Investments Filtrona Plc Financial Services Authority Freshfields Bruckhaus Deringer Fujitsu Services
L
Linklaters LLP Lloyds of London Lloyd's Register Lockheed Martin Logica L'Oreal Lovells LLP London School of Economics and Political Science
G
Gardiner & Theobald LLP GCHQ Government Communications Headquarters GlaxoSmithKline Government Economic Service Graduate Recruitment Bureau Grant Thornton UK LLP
M
Macfarlanes LLP Majestic Wine Warehouses Ltd Marks & Spencer Plc Mayer Brown International LLP MBDA UK McDonalds Restaurants Ltd McKinsey & Company Mercer HR Consulting Microsoft Corporation Mills & Reeve LLP Millward Brown Moore Stephens LLP Morgan Stanley & Co International Plc Motability Operations Mott MacDonald Ltd Mouchel Mountbatten Institute
H
Hammonds LLP HAT Group of Accountants Hewitt Associates Hiscox HM Prison Service HM Revenue & Customs HSBC Hymans Robertson
I
IBM UK Ltd IMI Plc Imperial College London Infosys Technologies Ltd
N
Nabarro LLP National Express UK Limited National Grid National Nuclear Laboratory Nationwide Building Society Nestle UK Ltd Network Rail NG Bailey NHS Institute for Innovation and Improvement Nomura International Northern Foods Plc
J
J Sainsbury Plc J.P.Morgan Jaguar and Land Rover John Lewis Partnership Johnson Matthey Plc Jones Day
K
Kerry Foods Ltd
O
Olswang LLP Osborne Clarke Ove Arup International Ltd
T
TAC Europe Tate & Lyle Taylor Wessing LLP Technip UK Ltd Tesco Stores Ltd Thales Group Ltd The Co-operative Group The National Audit Office TLT Solicitors LLP Towers Perrin Transport for London Trayport Ltd
P
Pilkington Group Ltd Pinsent Masons LLP PriceWaterhouseCoopers Procter & Gamble UK
Q
QinetiQ
R
Raleigh International RBC Capital Markets Reed Smith Richard Butler LLP Research in Motion UK Ltd Reynolds Porter Chamberlain LLP RM Rolls-Royce Plc Royal & SunAlliance Insurance Group Plc Royal Bank of Scotland Group Royal Mail RWE npower
U
UBS UK Intellectual Property Office Unilever UK United Biscuits United Utilities University for Lloyds TSB
V
VT Group Services Ltd
S
Santander UK Plc Scott Wilson Holdings Ltd Scottish Water ScottishPower Sellafield Ltd Shell International Ltd Siemens Plc Simmons & Simmons Skanska UK Sky Standard Bank Standard Life Plc Stephenson Harwood
W
W M Morrisons Waitrose Ltd Watson, Farley & Williams LLP Westinghouse Rail System Ltd Whitbread Plc Wolseley Plc WRC Plc
Z
Zurich Employment Services Ltd
10
11
2000
14.7%
14.6%
2001 2002
2003
-1.6%
0% 5% 10% 15% 20%
Figure 1.1: Graduate vacancy changes at AGR employers 2000 - 2010 (predicted) Percentage increase or decrease on previous year (varying bases)
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Further evidence of the more positive outlook for 2010 is apparent in Figure 1.2. Overall, 51.5% of responding organisations predict to have more vacancies in 2010 than 2009; the comparable figure for the Winter 2009 Review, which compared the 2008 and 2009 recruitment seasons, was significantly less at 34.5%. This suggests that the significant slowdown in graduate recruitment experienced last year was primarily as a result of the recession and does not look set to continue. Although the increase is small, with one-quarter (25.8%) of AGR employers indicating that they will be offering between one to ten more vacancies in 2010, it represents good news for the graduates set to leave university in 2010 together with those who graduated in 2009 but have yet to find their first job. The percentage of organisations reporting a decrease in the number of vacancies has similarly dropped from 46.0% in the Winter 2009 Review to 31.0%. The majority of this decrease can be seen amongst the category one to ten fewer graduates (16.8%).
> 50 more
26-50 more
8.9% 2.6%
14.2%
1.6% 4.2%
5% 10% 15% 20% 25% 30%
Figure 1.2: Changes in vacancy levels 2009 to 2010 (predicted) Base = 195
13
Analysis of the number of vacancies offered by AGR employers in 2009 and predicted levels for 2010 (Figure 1.3) encouragingly indicates a small decrease in the number of organisations reporting no new vacancies (3.6% compared to 5.1%). Although still above the equivalent figure of 2.9% for 2008, as reported in the Winter 2009 Review, some initial signs of levelling out of graduate vacancies are apparent in 2010. Increases can also be seen in the percentage of AGR employers predicting between 26-50, 101250 and 251-500 vacancies (Figure 1.3).
4.1%
4.6%
251-500
5.1% 3.6%
14.9%
12.2%
76-100
2010 (predicted)
2009
51-75
11.2%
22.6% 19.9%
26-50
1-25
3.6%
34.9% 37.2%
No new vacancies
5.1% 2.1%
0.0%
Don't Know
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Figure 1.3: Number of graduate vacancies offered by AGR employers in 2009 and 2010 (predicted) Base = 195
14
Please note: oil and utility companies and third sector organisations have not featured previously as standalone operating sectors. In earlier Graduate Recruitment Surveys, they were included in the all other sector category as there were too few organisations to provide robust sector levels. However, due to the large number of vacancies offered by all other sectors if grouped in this way, which stands at almost onequarter (23.1%) of all vacancies in 2009 according to the final year-end figures, the above sectors in this Winter Review are presented in their own right. This is designed to provide more useful intelligence to AGR members about the sectors accounting for the largest number of vacancies in 2009. It should be noted that the number of organisations that responded to the survey from these sectors is small and the results should, therefore, be used with some caution. This is applicable to all the sector breakdowns provided in the Winter 2010 Review, including salary levels. The other category includes only those sectors not clearly belonging to a sector listed in the questionnaire and chemical or pharmaceutical companies.
Oil company Consulting or business services firm Construction company or consultancy Retail Banking or financial services Motor manufacturer IT hardware or software company Investment bank or fund managers FMCG company Engineering or industrial company Law firm Energy, water or utility company Accountancy or professional services firm Public sector Insurance company Transport or logistics company Third sector -49.2% Other -60% -40% -17.9% -20% 0% 20% 40% -7.5% -8.9% -13.5% 32.0% 30.9% 24.5% 22.8% 20.5% 16.2% 11.8% 10.3% 7.4% 5.3% 0.4%
49.7% 47.2%
60%
Figure 1.4: Expected percentage change in vacancies from 2009 to 2010 by sector Base = 195
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With a much more positive picture apparent for the 2010 recruitment season, what are the reasons behind this? AGR employers were asked how important several factors are in their predictions to recruit more or less graduates on a scale of one to six, where one is not important at all and six is very important. The mean score is provided in order to compare the importance ascribed to these factors. Figure 1.5 indicates that, amongst those employers who expect an increase in vacancies between 2009 and 2010, anticipated (4.32) and actual (4.25) growth in business were rated more highly than any other factor cited. This is in contrast to the Winter 2009 Review which indicated that the increase was primarily as a consequence of an increased strategic focus on graduates within organisations; anticipated growth in business in particular was of much less significance. With a mean score of 3.93, increased focus on graduates continues to be of importance in 2010 although it no longer remains the primary driver. Higher recent turnover of staff (2.55) and an increase in the number of applicants (2.48) were deemed by AGR employers as significantly less important in accounting for the increase in vacancies.
16
4.32
4.25
3.93
2.55
2.48
Figure 1.5: Relative importance of various reasons for expected increase in vacancies from 2009 to 2010 Mean ratings on a scale from 1 (not important at all) to 6 (very important)
Figure 1.6 indicates that the impact of the economic climate is once again significant in explaining the decrease in graduate vacancies. Indeed, with a mean score of 4.51, direct result of the economic climate is deemed more important than any other factor cited. At 3.47, indirect result of the economic climate is also rated relatively highly and is consistent with the findings of the Winter 2009 Review. More positively for the increasing number of young people entering higher education, lower strategic focus on graduate recruitment was deemed of relatively low importance (2.39) and, therefore, reaffirms organisations commitment to the employment of graduates.
Direct result of the current economic climate (b=35) 4.51
3.47
2.77
2.39
Figure 1.6: Relative importance of various reasons for expected decrease in vacancies from 2009 to 2010 Mean ratings on a scale from 1 (not important at all) to 6 (very important).
17
18
Based on the responses of 195 participants (Base count of vacancies = 13,867*) *Due to the fact that some respondents did not know the exact number of graduates they recruited within each region.
19
falling in popularity over the past decade. Encouragingly, the percentage of vacancies in investment banking is higher than reported in the Summer Review 9.6% compared to 7.8% - possibly signalling some recovery following the turbulence in the banking and financial services sector (Table 1.9).
Table 1.9: Vacancies at AGR employers by career area in 2009
% of total vacancies Accountancy General management Investment banking Legal work IT Consulting Financial management Retail management Civil engineering Electrical / electronic engineering Mechanical engineering Human resources Sales Marketing Research and development Manufacturing engineering Logistics Purchasing Science Actuarial work Other 14.8% 14.0% 9.6% 8.5% 7.6% 6.7% 4.8% 3.6% 3.0% 2.9% 2.6% 2.5% 2.5% 2.2% 1.8% 1.6% 1.6% 1.2% 1.2% 1.1% 6.2%
Based on the responses of 195 participants (Base count of vacancies = 13,448*) *Due to the fact that some respondents did not know the exact number of graduates they recruited within each career area.
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Yes 80.5%
Figure 1.10: Proportion of AGR employers with a recruitment shortfall in 2009 - Base = 185.
Analysis of the extent of shortfall in 2009 (Figure 1.11) indicates that for the majority (55.9%) it was relatively small at between one and five per cent of vacancies. Encouragingly, only a small minority of AGR employers stated that they experienced a shortfall of between 26 to 50 per cent of vacancies at 2.9%; however, over a quarter (26.5%) had experienced a shortfall of between 11 and 25 per cent.
60% 50% 40% 30% 20% 10% 0% 1 to 5 % of vacancies 6 to 10 % of vacancies 11 to 25 % of vacancies 26 to 50 % of vacancies 14.7% 2.9% 26.5% 55.9%
21
All respondents were also asked about the extent to which their organisation met its graduate recruitment objectives in 2009. Interestingly, over nine-tenths (94.6%) answered yes in response to this thus, indicating that respondents perceived their organisations to have achieved their aims despite a shortfall in the number of graduates recruited. Indeed, nearly four-fifths (79.4%) of those who indicated that they had a shortfall stated that they had achieved their objectives for 2009. This suggests that target numbers of vacancies are just that targets rather than bottom line must have recruits.
Gender
Just under three-quarters (72%) of respondents who monitor recruitment by gender stated that they know the number of male and female graduates recruited. For these respondents, the total number of males recruited in 2009 was 5,185 in comparison to 2,867 females. On average, each responding organisation recruited 45 males and 25 females. Table 1.12 provides data on the gender split across sectors. This indicates that males formed the majority of all graduates recruited to AGR employers in 2009 in all sectors with the exception of law firms. No difference was observed in the case of FMCG, where a 50/50 split was apparent. Males were significantly over-represented in a small number of operating sectors, including investment bank or fund managers, engineering or industrial companies, construction companies or consultancy, and transport or logistics, where they comprised over three-quarters of graduate recruits. This is consistent with the findings of previous AGR Graduate Recruitment Surveys.
22
Female
16.7% 18.7% 23.3% 23.4% 24.1% 26.7% 27.3% 33.6% 34.6% 38.7% 40.4% 42.1% 44.4% 50.0% 55.0% 41.6%
Age
Figure 1.13 indicates that almost four-fifths (78.6%) of graduates recruited in 2009 whose age is known by the responding organisation are aged 24 years or below. This represents a slight decrease of three percentage points when compared to the Winter 2009 Review. Whilst the figure reported for 25-34 year olds is broadly consistent (16.6% in 2009 compared to 16.8% in 2008), the percentage of graduates aged 35 years and over has more than doubled between 2008 and 2009 from 1.6% to 4.9%. This represents an increase of 3.3 percentage points. In absolute numbers (derived from 62 responding organisations) 2,373 recruits were 24 years old or less, 500 recruits were aged 25-34 years and 147 recruits were 35 years old and over.
23
24 or less 78.6%
Figure 1.13: Percentage of graduates recruited by age Based on the responses of 62 participants (Base count of vacancies = 3020)
Ethnicity
Over half (54%) of respondents who monitor recruitment by ethnicity stated that they know the number of graduates recruited from a minority ethnic background. For these respondents, the total number of black and ethnic minority graduates recruited was 1,344, which is equivalent to an average of 21 graduates per responding organisation. Ethnic minority graduates accounted for up to 10% of all graduates recruited in 2009 in two-fifths (42.6%) of responding organisations. At 22.2%, the next largest category was 11% to 20% (22.2%) followed by 31% or more (20.4%). The average percentage of ethnic minority graduates recruited was 17.4%.
50% 45% 40% 35% 30% 25% 20% 14.8% 15% 10% 5% 0% Up to 10% 11% to 20% 21% to 30% 31% or more 22.2% 20.4% 42.6%
24
Figure 1.15 indicates that almost one-third of ethnic minority graduates recruited in 2009 were Indian (31.2%). This represents an increase of 7.8 percentage points when compared to the figure for 2008 reported in the Winter 2009 Review. At 15.7%, the next largest category is Chinese (15.7%) followed by Pakistani (11.2%).
Indian Chinese Pakistani Mixed Other Asian Black African Bangladeshi Black Caribbean Black other 0% 1.7% 5% 10% 15% 20% 25% 30% 8.3% 6.5% 5.2% 11.2% 9.6% 10.7% 15.7%
31.2%
35%
Disability
56% of respondents who monitor recruitment by disability, as defined by the responding organisation, stated that they know the number of graduates recruited with either a physical or mental impairment. Amongst these, the total number of disabled graduates recruited was 149. On average, each responding organisation recruited 3 graduates with a disability and 66 graduates without a disability.
25
level qualifications including recent graduates. Indeed, data published indicates that, in the quarter September to December, one in six unemployed 18-24 year olds hold a degree; this is up from one in five three years ago (Source: The Guardian, 6th January 2010). In this context, graduates are applying to a large number of organisations to increase the likelihood of success rather than identifying a more limited number to approach. Interestingly, both candidate dropout and graduates perceptions relate to the quality of applicants rather than internal issues relating to AGR employers. Dropout is an unfortunate yet understandable side effect of the tightening jobs market for employers. Late changes in the businesses requirements (3.27) is only marginally below that of candidate dropout and graduates perceptions and therefore also poses a significant challenge. In an uncertain economic climate, delayed decisions or late changes may adversely affect their ability to meet their targets for 2010.
Candidates dropout because graduates are applying to a large number of organisations Graduates' perceptions of the industry sector Late changes in the businesses' requirements Not enough applicants with the right skills Limited resources to market graduate vacancies properly Shortage of applicants in specific geographical areas Not enough applicants with the right qualifications Offering a competitive starting salary Candidates dropout because selection and assessment process is slow Offering a competitive graduate training and development programme 1.87 2.6 2.42 2.41 2.39 2.96 2.83
Figure 1.16: Relative likelihood to face different challenges in filling expected graduate vacancies in 2010 Base = 199; Mean ratings on a scale from 1 (definitely will not face this challenge) to 6 (definitely will face this challenge)
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (predicted) 0% 0.0% 0.0% 1% 2% 3% 4% 5% 1.8% 2.0% 2.4% 3.4% 2.7% 2.6% 4.1%
5.7%
7.1%
6%
7%
8%
Figure 1.17: Changes in median graduate starting salaries at AGR employers 2000 - 2010 (predicted) Percentage increase or decrease on previous year (varying bases)
Comparative Data: Median salary for adults with a degree or equivalent qualification
The Labour Force Survey, which interviews some 53,000 UK households each quarter, is one of the most drawn upon sources of information on the labour market. It asks questions about all aspects of the labour market, including salary level. The latest publicly available data indicates that, in the quarter July to September 2009, the median salary for adults with a degree or equivalent level qualification was 30,004. This amounts to a difference of 17% when compared to the median salary offered by AGR employers. However, it must be remembered that the figure reported in the Labour Force Survey is the average salary for all degree qualified adults in the UK and not a starting salary. In this context, the starting salary offered by AGR employers is, therefore, competitive.
27
Figure 1.18 indicates that one-quarter (25.0%) of responding AGR employers expect to offer a starting salary of between 24,001 to 26,000 in 2010, with a fairly even distribution between 22,001 to 24,000 (20.1%) and 26,001to 31,000 (20.7%). Just under two-thirds of survey respondents are represented in these bandings.
13.0% 11.9% 7.6% 8.6% 20.7% 22.2% 25.0% 22.7% 20.1% 25.4% 4.9% 5.9% 4.9% 2.7% 3.9% 0.0% 0% 5% 10% 15% 20% 25% 30% 2010 (predicted) 2009
36,001 or more
31,001 to 36,000
26,001 to 31,000
24,001 to 26,000
22,001 to 24,000
19,001 to 22,000
Don't know
Figure 1.18: Graduate starting salaries at AGR employers in 2009 and 2010 (predicted) Base = 184
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Investment bank or fund managers Law firm Oil company Banking or financial services Consulting or business services firm IT / Telecommunications companies Motor manufacturer Insurance company FMCG company Accountancy or professional services firm Energy, water or utility company Transport or logistics company Engineering or industrial company Construction company or consultancy Retail Public sector Third sector Other 28,500 27,750 27,000 26,000 25,500 25,500 25,000 25,000 23,500 23,500 23,000 23,000 23,000 19,000 25,000
Figure 1.19: Median graduate starting salaries at AGR employers in 2009 by sector Base = 184
29
Upper Quartile
33,500 27,000 26,000 26,500 25,000 26,000 25,000 25,000 25,000 25,500 25,000
Lower Quartile
24,500 23,000 23,000 23,000 23,000 22,250 22,750 20,500 20,750 22,500 23,000
USA (Base= 2) Europe (Base= 20) Asia (Base= 5) Ireland (Base= 8) Offshore British Islands (Base= 4) Rest of the world (Base= 5)
Comparative Data: Median salary for adults with a degree or equivalent qualification by region
Data from the Labour Force Survey similarly confirms the dominance of the South in terms of salary level. Analysis of data on the median salary for adults qualified to degree level or equivalent in the UK by Government Office Region for the quarter July to September 2009 indicates that London tops the table at 34,008. It is followed by the South East (33,592), East of England (32,578) and West Midlands (30,004). The North East and North West regions offer the lowest median salary at 27,976 and 27,248 respectively. The regions used in the Graduate Recruitment Survey differ marginally from the classification of Government Office Region used in major national datasets; development work will be undertaken to align these sectors to facilitate analysis in the future.
30
31
Base= 179* *Participants who recruited in a specific sector in 2009 but are not planning to recruit in that sector in 2010 were not taken into account for the calculation of salary changes. As a result, some sectors do not appear in the above table.
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Yes 26.6%
No 64.5%
Figure 1.23: Proportion of employers expecting to pay lump sums to graduate recruits Base = 203
At 33.3%, the largest category is lump sums between the value of 1001 and 2,000. Just under onequarter (24.1%) of responding organisations pay between 2,001 and 3,000 whilst one-fifth (22.2%) pay 4,001 and above (Figure 1.24). The median lump sum expected to be offered by AGR employers in 2010 is 2,500, which represents an increase in this figure for the first time since 2008 of 500.
4,001 or more 3,001 to 4,000 2,001 to 3,000 1,001 to 2,000 Less that 1,000 Don't Know 0% 3.7% 5% 10% 15% 20% 9.3% 7.4%
22.2%
24.1% 33.3%
25%
30%
35%
40%
33
Lump sums are paid when graduates start work in the vast majority of organisations (79.6%); only a small minority (11.1%) make a payment when the offer is made. At 46.3%, payment is in addition to salary in almost half of responding organisations.
79.6%
46.3%
11.1%
7.4%
3.7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
34
We do not pay premiums PhD degree Postgraduate degrees Relevant work experience Other qualifications 0% 12.3% 9.9% 5.9% 4.9% 10% 20% 30% 40% 50% 60%
70.4%
70%
80%
Figure 1.26: Qualifications for which premiums are paid - Base = 203
Pension schemes (96.1%) and training for professional qualifications (84.7%) continue to be offered by the vast majority of responding organisations in 2010 and maintain their position as the popular non-monetary benefits. Private healthcare (65.0%), free or subsidised sports and leisure facilitates (60.1%) and study leave and sponsorship (59.6%) remain in third, fourth and fifth position in the table when compared to the Winter 2009 Review with almost no discernible difference in the percentages reported. Whilst the relocation package continues to fall in popularity (30.0% compared to 33.9%), it is travel where the largest decrease is apparent; it has dropped by 8.3 percentage points from 40.3% in 2009 to 32.0% in 2010 (Figure 1.27).
Pension Scheme Training for professional qualifications Private healthcare Free or subsidised sports or leisure facilities Study leave or sponsorship Travel Relocation package Share options/schemes Company car We will not offer any benefit Don't Know 0% 0.5% 0.5% 20% 40% 60% 80% 6.9% 32.0% 30.0% 29.6% 65.0% 60.1% 59.6% 84.7%
96.1%
100%
35
36
37
19.7% 29.8%
30,001 to 40,000
46.3% 37.2%
10,001 to 20,000
4,001 to 10,000
Up to 4,000
2010 (predicted) No Budget 9.6% 9.0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 2009 45% 50%
Figure 2.1: Median total spending on graduate recruitment marketing in 2009 and 2010 (predicted) Base = 188
Brochure/company website
92.8%
89.7%
Advertising
86.7%
Online promotion
72.8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Figure 2.2: Graduate recruitment marketing activities planned for 2010 - Base = 195
38
Figure 2.3: Median spend 2009 and 2010 (predicted) on key activities Varying Bases
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expected to be spending in the highest brackets in 2010 which is reflective of the overall decrease in marketing spend per vacancy. Moreover, an increase of 2.5 percentage points is apparent in relation to the percentage of organisations with a null budget per vacancy which is predicted to increase from 5.6% in 2009 to 8.1% in 2010.
10,001 to 20,000
4,501 to 10,000
2,501 to 4,500
1,001 to 2,500
Up to 1,000 47.2% 8.1% 5.6% -10% 0% 10% 20% 30% 40% 50%
54.4%
60%
Figure 2.4: Median marketing spend per vacancy in 2009 and 2010 (predicted) Base = 161
Figure 2.5: Whether targeted and whether will target UK universities - Base = 213
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Further analysis of those 175 employers who targeted UK Universities for campus events and local advertising shows that 42.9% of employers targeted between 1 and 10 universities, with a further 33.7% targeting between 11 and 20 universities and 22.9% targeting over 20 universities. As Figure 2.6 shows, the forecasted picture is one of an increase in the proportion of employers targeting the mid range figure of 1120 universities with a resultant reduction in the numbers seeking to target 10 or less and 20 or more.
50% 45% 40% 35% 30% 25% 19.9% 20% 15% 10% 5% 0% 1 to 10 11 to 20 more than 20 22.9% 37.5% 42.9% 38.6% 33.7%
Figure 2.6: Number of UK Universities targeted for campus events in 2009 and 2010 (predicted) Base (2009) = 175; Base (2010) = 176
Personal contact with university careers advisers is the most utilised form of communication with universities with 65.7% of AGR members saying they adopted this approach. A further 41.7% of members said they had made personal visits to academics on campus. The broader approach of the use of open days for careers advisers and academics were less popular methods of communication with universities in 2009 with 34.9% and 13.7% of recruiters adopting these approaches respectively. However, significantly more recruiters are planning to use open days in 2010 with 43.2% of recruiters saying that they plan to run open days with careers advisers and 22.7% mentioning that they plan to run open days with academics. This growth is in part attributed to AGR-led sector focus groups. In 2009, four sectors (retail, banking or financial services, engineering and FMCG) ran events targeted specifically at careers advisers; in 2010, the number of sectors running similar events is expected to increase to six.
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67.0% Personal visits to careers advisors on campus 65.7% 47.7% Personal visits to academics on campus 41.7% 43.2% Open days' for careers advisors 34.9% 22.7% Open days' for academics 13.7% 2010 (predicted) 11.9% Don't Know 5.1% -10% 0% 10% 20% 30% 40% 50% 60% 70% 2009
Figure 2.7: Communication methods used to contact universities in 2009 and 2010 (predicted) Base (2009) = 175; Base (2010) = 176
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43
44
Yes 12.6%
No 80.8%
Figure 3.1: Proportions of employers operating a school-leaver entry programme (16-18 years) Base = 213
Figure 3.2: Proportion of employers not yet operating but considering a school-leavers programme Base = 15
Figure 3.3: Proportions of employers actively marketing UK vacancies overseas - Base = 212
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Figure 3.5 reflects a strong concern with widening the talent pool when it comes to graduate recruitment. Respondents were asked to rate on a scale of one to six how important the following factors are in their decision to recruit overseas, where one is not important at all and six is very important. Of those organisations who actively recruit overseas, the most important reasons for doing so are to recruit the very best talent available (5.2) and because it is deemed important for international business to have an international workforce (5.0). More positively, overseas recruiters gave less importance to there being insufficient UK candidates with the right skills (3.0) and that graduates from other countries have a strong work ethic and desire to succeed (2.8).
To recruit the very best talent that is available 5.2
5.0
Insufficent candidates with the right skills in the UK Graduates from other countries have a strong work ethic and desire to succeed Insufficent candidates with the right qualifications in the UK
3.0
2.8
2.8
Figure 3.5: Relative importance of various reasons for recruiting overseas graduates Base = 39; Mean ratings on a scale from 1 (not important at all) to 6 (very important)
Respondents were asked to rate seven factors on a scale of one to six, where one is not important at all and six is very important. The mean scores are presented in Figure 3.6. As we can see, the most important advice that employers would give to graduates searching for jobs during periods of fewer vacancies is a recommendation to conduct rigorous research into potential employers (5.5) and into the sector prior to
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interviews (5.4). This is aimed at ensuring that graduates have a clear understanding of what the business is about prior to interview. Other important advice employers would give to graduates is to hone their skills through gaining interview practice (5.2) and to be flexible and willing to relocate (5.1) to broaden the number of opportunities available to them, although interestingly we have already seen that financial support towards the cost of relocation is decreasing in popularity amongst AGR employers.
Conduct rigorous research into potential employers prior to interviews Conduct rigorous research into sector prior to interviews 5.5
5.4
5.2
Be willing to relocate
5.1
Apply early
4.8
4.6
4.5
Figure 3.6: Relative importance attributed to various pieces of advice to students searching for jobs during periods of fewer vacancies Base = 210; Mean ratings on a scale from 1 (not important at all) to 6 (very important)
In the current challenging climate for graduates seeking employment, some graduates might consider postponing their further job search in order to improve their employability. AGR members were, therefore, asked what advice they would give to graduates in this position on a scale of one to six, where one is not important at all and six is very important. Accepting temporary paid employment is the advice given most importance (4.7), closely followed by advice to graduates to undertake further skills training (4.2) and to accept unpaid work (4.1). This is of particular interest given that only a small proportion of survey respondents are offering an education premium for work experience in 2010. It, therefore, appears that in a competitive recruitment market graduates are increasingly being required to undertake work experience simply to gain a graduate position with an AGR employer. Clearly this advice from employers indicates the need for graduates to maintain their employability through showing a desire to take some form of employment and emphasises the importance employers put on graduates having the right skills. Employers seem less positive about advising graduates to take time out in the form of a gap year (3.6), or for them to gain experience in a field other than their preferred career area (3.6). Undertaking further educational development is the advice rated of least importance by employers (3.5). This might indicate that graduates with non-academic aims who find themselves frustrated in the job search should not always succumb to the temptation of returning to university (Figure 3.7).
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4.7
4.2
4.1
Take a gap year Gain graduate job experience in a field other than preferred career area Undertake further educational development
3.6
3.6
3.5
Figure 3.7: Relative importance attributed to various pieces of advice to students considering the postponement of their job search in order to improve their future employability Base = 206; Mean ratings on a scale from 1 (not important at all) to 6 (very important)
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Founded in 1968, the Association of Graduate Recruiters is an independent, not-for-profit organisation dedicated to supporting employers in all aspects of graduate recruitment and development. Our aim is to set the agenda for change in graduate recruitment and development and our unrivalled knowledge and experience in this field gives employers the edge.
CFE are research and consultancy specialists in employment and skills. We have been providing our expert services to public and private sector clients for over twelve years. We re-invest our profits to fund innovative research projects and our Policy Insight series. With over 35 dedicated staff, we work on behalf of government departments and agencies, local authorities, colleges, universities and employers.
www.agr.org.uk
www.cfe.org.uk