Assessment Objective 1 Task 1g

Aims and Objectives Assessment Objective 1: You must provide a detailed explanation of the Sports Medicine Industry. Task: You need to ensure that you have a clear understanding of what constitutes The Sports Medicine Industry

Industry Description Your task is to describe this component and use examples to illustrate it. Descriptors must include:

What is the definition of Sports Medicine? - Sports medicine is an

area of health and special services that apply medical and scientific knowledge to prevent, recognize, manage, and rehabilitate injuries related to sport, exercise, or recreational activity. Some of the duties involved in a job in sports medicine may include:

Immediate on-field emergency injury assessment and management Making appropriate and unbiased sideline decisions regarding athletes returning to full participation Thorough assessment and appropriate management of sport related emergencies such as, but not limited to: concussions, heat-related emergencies, sudden cardiac death, and MRSA Clinical assessment of injury Design & implementation of contemporary rehab protocols Sport equipment fitting, maintenance, and emergency removal Applying protective/supportive techniques that allow the athlete to regain physically active lifestyle Inventory and purchasing of supplies Completing medical/accidental record form

How much is the Sports Medicine industry worth? Can you use
an example of a specific Sports Medicine company? - Sports is a leading area that drives the health and vitality market, currently served by leading brands such as P&G, Unilever, Philips, and Siemens. Sports medicine and sports treatment, which were initially specialised for sports professionals, are now becoming more widely adopted by the general public. How will advancements in nutrition and regenerative medicine shape the future horizons in healthcare and human performance. Lots of money can be made from this, for example, Andrew Lynn (CBO Tigenix) will tell how he founded the regenerative medicine company, Orthomimetics, which was bought in 2009 for 16.2m.

What services do the industry as a whole? Does your specific example offer anything different to other companies? How much do these services cost?

Who do Sports Medicine companies target in the UK? Who actually uses Sports Medicine companies and does your specific example target certain groups? What impact do does the industry have on athletes in the local community? Does your example do work with team sin the local community? Can you describe this work?