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EMBA: Stage 3 Project

EMBA : Stage 3 Project


Objectives
The general objectives of Stage projects are: Understanding a real case company in depth Applying the studied management concepts to a real organization Experiencing group work dynamics Developing presentation skills and networking Provide coaching on the Stage content The objectives of Stage 3 project are: Understanding the business strategy of the company and translation of this strategy into qualifiers and order winners Understanding the supply chain of the company and the possible other choices that could have been made Analyzing the fit between the current supply chain and its business strategy.

Staffing
The project supervisor is : Prof. Pierre Semal, Louvain (Chair)

Operations
The Stage 3 project is performed in groups of 5 students. The group has to select one company: either one of the companies of the students in the group or a company they all agree to work on. The selected company agrees to provide the necessary data. If the company is large, a major product (or service) line has to be selected. The analysis will then focus on that particular line. The structure of the project is the following: 1. General description of the Company (Product, market, channel(s), ) and of the product / service line selected, if any. 2. Translation of the business strategy and positioning by means of qualifiers and order winners. Refer to the slide given below and discussed during the SC class. 3. Description of the Supply Chain (Operations strategy, Production process, facilities, location, ) for the selected product/service line. Refer to the slide given below. 4. Analysis of the fit between the Supply Chain and the Business strategy.

Prof. P. Semal

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EMBA: Stage 3 Project 5. Selection of one hot issue one major supply chain decision - and in-depth analysis of that issue

Prof. P. Semal

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EMBA: Stage 3 Project

The project leads to an oral presentation. The oral presentation should last 25 minutes. It is followed by an open session with questions and answers (max 10 minutes). A copy of the slides should be made available before the presentation. No other document is required. In order to guarantee the best transfer of information among the group members, the following procedure has to be applied. If the selected company is that of a student in the group, this student is not allowed to take any role during the presentation and during the question/answers session. In order to improve the presentation skills of the participants, it is requested that at least three members of the group do speak. The project work is graded by the project supervisor. He/she can take opinion of other members of the jury. The evaluation is based on the quality of the analysis, the quality of the presentation, and, the quality of the answers to the questions

The participation of the group during the other presentations is also taken into account. The weight of the grade is equivalent to one full course.

Calendar
The following calendar applies to the stage 3 project of class XII. July-August 2011 Selection, in each group, of the company to be presented and, if needed, of the product/service line that has been selected for analysis. Preparation of a half-page description of the company/product selected. This description will be submitted to the Stage project supervisor for approval. Last date of approval is Aug 15th. Coaching session. First draft presentation of the stage project. Questions from and to the supervisor. No grading. Final presentation of the stage project in front of a mixed jury. Confidential presentations can be organized, if motivated.

Before Aug. 15th 2011.

September 8th 2011 October 12th 2011

Prof. P. Semal

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EMBA: Stage 3 Project

Prof. P. Semal

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June 8th 10/10/2011