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the discovery of “social man”. How far do you agree with this statement?
His theory was based on interviews with 200 accountants and engineers using
what is known as critical incidents technique. This involves asking the
interviewees to talk about occasions when they felt extremely satisfied or
extremely dissatisfied with their jobs. Two sets of incidents emerge from these
interviews. One involved achievement, advancement, recognition. These are
called motivators. The second set, termed as hygiene factors, were working
conditions, salary job security etc. The presence of motivators in the workplace
caused motivation in employees. Their absence, however, did not lead to job
dissatisfaction.
Herzberg’s theory describes what motivates employees and how jobs can be
changed to achieve a well-motivated workforce.
To conclude, we can relate Maslow’s social needs and Herzberg;s motivators to
the concept of “Social Man”. Their notions of self actualization, growth needs and
motivators have had certain influence on management theory and to an extend
on management practice. In short, i do agree with the statement the lasting
contributing of Human Relations theory to management has been the discovery
of “social man”.