A Software-based Approach to Saving Money by Using Less Energy

Dale Dr. Z Zabriskie

Symantec Evangelist

Start Saving Money on Energy

Currently $0.50 is spent on power and cooling for each $1.00 on hardware
(IDC)

The average enterprise is paying $21-27M/yr for data center electricity

(Symantec Green IT Report)

By 2018, every dollar spent on hardware will be matched by power and cooling cost
(IDC)

Corporate Energy is Maxed Out

70% have energy cost as second highest OPEX

(Independent Researcher)

Symantecs software approach reduces data center energy costs by 20+% and delays high CAPEX for new hardware
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Symantecs 2010 State of the Data Center Report

Despite the Recent Economic Slowdown, Energy Savings Remains Key IT Initiative Top 10 initiatives rated somewhat or absolutely important:
- Security 83% - Backup and Recovery 78% - Server Virtualization 72% - Data Archiving 71%

Green a Leading Driver for Cloud 36% Green a reason for considering private cloud 33% Green a reason for exploring public cloud 30% considering infrastructure as a service to become green 33% considering platform as a service to become green

- Energy Savings 70%

- Server Consolidation 68%

In 2009 the biggest issues faced by data center managers were power, cooling and space problems as a result of equipment sprawl.
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What Can Data Center Managers Do to Reduce Energy Costs?

Data Center Redesign
Mechanical Electrical Infrastructure

Hardware Upgrade
Upgrade to energy efficient servers & storage

Software
Server Efficiency Storage Efficiency Desktop Efficiency Information Efficiency Efficiency in the Cloud

4 Green IT Solution 2009 Symantec. All Rights Reserved. 4

Paths to Reducing Energy Costs Within CAPEX Constraints

Complete the Promise of Virtualization & Server Optimization

Stop Buying Storage

Put Data Growth in Its Place

Control Endpoint Power Usage

Best Practices for Energy Savings

5 Green IT Solution 2009 Symantec. All Rights Reserved. 5

Complete the Promise of Virtualization & Server Optimization

Manage physical & virtual environments from the same interface Protect data with comprehensive backup and accurate recovery of virtual environments Consolidate servers at primary & disaster recovery sites Avoid idle hardware
Put Data Growth in Its Place Stop Buying Storage

Control Endpoint Power Usage

Best Practices for Energy Savings

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Stop Buying Storage

Identify & reclaim unused capacity Optimize archiving / tier availability by application Dynamically store data on the right storage tier and migrate automatically
Complete the Promise of Virtualization

Implement thin provisioning to reduce the overall footprint of usable data

Put Data Growth in Its Place

Control Endpoint Power Usage

Best Practices for Energy Savings

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Control Endpoint Power Usage

Complete the Promise of Virtualization

Stop Buying Storage

Put Data Growth in Its Place

Automate endpoint power settings Enable thin clients Automate endpoint processes including security updates Manage traditional & virtual systems

Best Practices for Energy Savings

8 Green IT Solution 2009 Symantec. All Rights Reserved.

Put Data Growth in Its Place

Complete the Promise of Virtualization

Stop Buying Storage

Protect and deduplicate everywhere Discover and delete confidently Store efficiently Protect your virtual investment Reduce messaging clutter though spam filtering Reduce physical requirements by off-hosting to cloud

Control Endpoint Power Usage

Best Practices for Energy Savings

9 Green IT Solution 2009 Symantec. All Rights Reserved.

Best Practices for Energy Savings

Complete the Promise of Virtualization Stop Buying Storage

Put Data Growth in Its Place

Control Endpoint Power Usage

Set up a program to manage multiple Green IT projects Reduce costs by standardizing processes Optimize data center layout and equipment usage Comply with new government requirements

10 Green IT Solution 2009 Symantec. All Rights Reserved.

Summary: FY09 Symantec IT Energy Savings

Storage Consolidation ($112K / year Energy)
Reduced drive spindles from 1168 to 360 (70% reduction in space & power) 26 storage arrays were decommissioned in FY09 (52 cabinets)

Data Centre Consolidation ($855K / year Energy)

n+1 Cluster & Virtualization Reduced device count from 1635 to 352 (67% energy consumption reduction)

Endpoint Power Management ($801K / year Energy)

Central policy for all laptop & desktops

Backup and Recovery Implementation ($263K / yr Hrdwr)

Reduced library maintenance cost from $66k to $8k / year plus electricity savings Reduced management cost from 40 hrs / week to 20 minutes / day

Fully Documented on www.symantec.com/greenit

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Partner with Symantec to Green Your IT for These Business Outcomes

OPEX Benefits
Cut energy costs 20+% without buying new HW Automate tasks Take action from reports & dashboards

CAPEX Benefits
Consolidate infrastructure Reclaim unused capacity Scale deduplication to store one copy

Focus on Critical Business Initiatives

Fulfill corporate sustainability mandates Streamline operations Manage outcomes

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Take Action: Consider a No-Fee Data Center Efficiency Analysis

Key Benefits
Quantify Reductions Compare Options Model Changes

Data Center Efficiency Analysis

We recommend evaluating this ROI first before you undertake a data center redesign or pay high CAPEX for more energy-efficient hardware. Our software approach has helped many enterprises, including Symantecs own data centers, cut 20+% of energy costs & meet corporate sustainability mandates.
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Thank you!
Dale Dr. Z Zabriskie
dale_zabriskie@symantec.com

Copyright 2010 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.

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