CONTENTS

1. Introduction 2. Review of Literature 3. Objective of the study 4. Methodology 5. Limitations of Study 6. SWOT Analysis 7. Analysis and Interpretation 8. Conclusion 9. Recommendations 10. Bibliography 11. Annexure

INTRODUCTION TO PROJECT Nokia losing market share is no big news, but its a big news when the story is happening in India or any other emerging market, where Nokia always had a strong hold. A report by IDC India on the growth of mobile sales in India (for 2009) and some of the key numbers from the report were:

Nokia market share in India fell from 56.2% share in 2008 to 54.1% in 2009. Local players have grabbed 17.5% market share [from 0.9%, a year back] Only 5 local manufacturers in 2008 and the number stands at 28 now! Samsungs share rose marginally to 9.7% from 9.5%

Nothing much has changed in 2010 and here are the latest figures (comparison between 08-09 and 09-10, from Voice&Data)

Nokia market share dipped from 64% in 08-09 to 52.2% in 09-10. Samsung gained the market share 10% to 17.4% in 09-10. LGs market share increased marginally from 4.5% to 5.9%. Losers include Sony Ericsson (market share fell from 6% to 3%), Motorola (3.5% to 1%), ZTE (5.6% to 1.9%). Micromax has been one of the major winners, from nothing to 4.1% [drive by huge advertising during IPL]. Karbonns market share too increased to 3% via

As per Industry estimates, 108 million mobile phones were sold in the country in 2009-10, resulting in sales of Rs 27,000 crore as against Rs 25,910 crore during the previous year. Nokias revenue too fell from Rs16,567 crore to Rs14,100 crore and the company is now betting big on services like messaging, life tools and digital music.

Quick snapshot of Nokias presence in India

Launched 22 devices during FY 2009-10 (Nokia N8,N9..How many phones will Nokia Launch to combat an iPhone?) 45% of its 2 lakh retail outlets are in the rural areas Crossed production of 350 mn handsets in April 2010

In India, Nokia is betting big on life tools products even though the company seems to be losing the smartphone war.We have been quite vocal in talking about the loss of strategy at Nokia and even though the above market share numbers need not be truly correct, the writing is on the wall.

RESEARCH DESIGN Sampling technique: reference method

Population: the population of our research includes the youth of India. Sample unit: sample unit of our research are students of chitkara university Baddi. Scope of research: chitkara university baddi Limitations: 1.Students were biased. 2. They were uninterested. 3. There was very less time for collection of information.

NEED OF RESEARCH 1. To know the position of nokia in market. 2. To analyze the problem why share of nokia falling in market.

3. What nokia can do to capture the falling share. 4. Strengths and weaknesses of nokia.

PROBLEM AND STATEMENT OF OBJECTIVES

1. To know about nokia company. 2. To know about the opportunities and threats of nokia. 3. To find out why the share of nokia in the market is falling. 4. What strategies should nokia adopt to capture the market again. 5. To know about marketing.

Methodology Research always starts with a question or a problem. Its purpose is to question through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studied. Marketing research is the function which links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems generate, refine, and evaluate marketing actions, monitor marketing actions, monitor marketing performance and improve understanding of market as a process. There are two types of data collection method use in my project report. Primary data Secondary data. For my project, I decided on primary data collection method by approaching customers directly and through references to know their views about the company.

SWOT Analysis SWOT Analysis, is a Strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a Project or in a Business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. SWOT Analysis of Nokia A SWOT analysis conducts an external and internal scan of Nokia's business environment, it is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S), or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. Strengths Is a dominant player in the smart phone market via its majority

ownership of Symbian and its proprietary Series 60 user interface which are projected to represent majority of the 100M smartphones sold in the next 4 years. 33% market share still the largest cell phone vendor by far, with double the market share of nearest Size should enable Nokia to amortize R&D costs and to get costadvantages Brand position: probably one of the top 20 brands in the world. competitor

Weaknesses

The N-Gage is considered a flop Being the market leader and its increase role in Symbian is giving Slow to adopt new ways of thinking: a good example is clamshell

Nokia a bad image, much like Microsoft in the PC industry. Phones which are preferred by many customers. Nokia was reluctant to produce a clamshell until this year, when it launched its first model Opportunities Increase their presence in the CDMA market, which they are just entering, aswellas 3G and Edge New growth markets where cell phone adoption still has room to go, Leverage its infrastructure business to get preference and a stronger including India and other countries. position with carriers Threats ODMs (HTC and others) enabling carriers to leverage their customerpower bypassing the handset vendor. Operators want to lessen theirdependency on handset vendors and the dominance of Nokia. Orange,O2, and many other operators globally are selling their own brand ofphones. . Late in the game in 3G creates a risk to be displaced by leaders like Asian OEMs who are entering the market very aggressively (TCL, Motorola, LG, NEC and others. nGo Bird)

RECOMMENDATIONS

I would like to provide certain recommendations towards this Project report. They are as follows:

1. Nokia can come up with more user friendly interface. 2. Nokia can come up with the technology of Microsoft windows operating system. 3. They should try to adopt new strategies to regain whole sales force in the market. offer sales of such products at an affordable Price. 5. The Company should try to bring more attractive offers & discounts to the customers of segment to make them more brand loyal towards them 4. As far as launching of new models is concerned, the Company should try to

QUESTIONARRES

Q1. Which mobile brand you are using currently? Ans . 1. Nokia 2. Samsung 3. LG 4 . Sony Ericson 5. Any other Q2. How long you have been using this mobile? Ans 1. Less than one year 2. One two years 3.Two three years 4. More than three years. Q3. Have you used any other brand before using the existing one? Ans.1. yes 2. No If yes which brand 1. 2. 3. 4. 5. Nokia Samsung LG Sony ericson Any other

Q4. Why you changed the mobile brand you were using? Ans 1. Due to change in technology. 2. Attaractive offers by other companies. 3. Durability.

4. popularity/brand image. 5. any other.

Q5. Are you satisfied with the existing brand? Ans. 1. Satisfied. 2. Neutral. 3. Not satisfied. Q6. If given an opportunity would you like to shift to any other brand? Ans 1. Yes 2. no If yes which brand? Ans. Q7. Do you think nokia handsets are updated with latest features? Ans 1. Yes 2. no Q8. Are nokia mobiles readily available in markets? Ans. 1. Yes 2. no Q9. Do you think nokia mobiles are user friendly? Ans 1.yes 2. no Q10. Do nokia provide good after sales service compared to any other mobile phones? Ans. 1. Yes 2. no Q11. Does a nokia phone come with a reasonable price?

Ans1. Yes 2. No Q12. If a mobile company offers same features quality and price as nokia will you still buy nokia? Ans.1. yes 2. No Q13. Will you go for other mobile phone brand with less price and more features? Ans 1. Yes 2. No Q14. Nokia is costlier as compared to other mobile handsets that provide same features as nokia, but still why do you prefer nokia? Ans1. User friendly. 2. Brand name. 3. Better features .

BIBLIOGRAPHY

Websites visited: Scibd.com www.mobileburn.com

http://www.techrepublic.com/forum/discussions/102-341727-3423254