COMPANY PROFILE

ORIGIN


The first Coca-Cola recipe was invented in Covington, Georgia, by JOHN STITH PEMBERTON, originally as a cocawine called Pemberton's French Wine Coca in 1885. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day. It incorporated in 1892 as Coca-Cola Company (the current corporation).

COMPANY PROFILE
Achievements

Interbrands Global Brand Scorecard for 2003 ranked Coca-Cola the #1 Brand in the World and estimated its brand value at $70.45 billion Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.

Coca cola Ameenpur plant

Company policy Quality Safety Environment management Food safety Total productive management

Organization hierarchy

Operation directors

Human resource management

Supply chain

Sales management

Plant management

Production process
Line 1 & 2 carbonated drink
600 bpm

Line 3- Non- carbonated

500 bpm

Line 4- Tetra pack

125bpm

Distribution process
Depot or company warehouse ( 4 depots in Hyderabad)

Factory out let

Distributors

Sub- distributors

Retailers

Going Global Coke Pumps

Our Quality Promises Targeting young Mind

Coca Hookha

MARKETING STRATEGY

Coca Cads

Change Of Bottle Designs Cocateria Fun Island

We plan to planed to take up global marketing strategy through standardization and integration of the many services to ensure uniform growth for the company Coke throughout the world. From now onwards Global marketing strategies will be incorporated not in a specific area or country but other country also which was neglected till now, which will get 100% recognition to the company COKE. Places already companys supplying

Going Global:

Quality Is Our Highest Business Objective. We have achieved GOLDEN PEACOCK NATIONAL QUALITY AWARD 2004 in India and we are marching forward to achieve such more awards globally. Though there were many problems in quality our quality department have taken an immediate action to ensure that consumers do not lose interest

Our Quality Promises:

 Targeting young minds: Cokes commercials basically

based on young generations, So, the young generation is the target market of Coke because they want to represent Coke with the youth and energy but they also consider about the old people they take then as a co-target market.

I'm Extremely Selfish rotective ossessive With my

 Change Of Bottle Designs: As we are targeting

young minds of India we have also changing the design of the bottle to attract the young minds of India. As bottles of coke company have always been simple we are going to launch designer bottles with few new old attractive taste.

Fun Island : we are going to provide a real fun time in a

private island of coke company. this island is mainly meant for college couples on a special occasion. We are going to have fun things like -coke fountain -coke Halloween parties -coke games -coke competitions

 Cocateria: we are going to open world wide cafeteria like

cocateria. Where we are going to have all the varieties of drinks only of coco cola company including refreshments

 Coca Cabs:

we are providing private cabs for tourists for their personal use with limited free coke drinks in the cab for the customers

 Coke Hookah:

we are planning to introduce a coke flavor hookah. This flavored hookah combines the taste of generations which are not harmful and are suitable for girls, ladies, old people etc

 Coke Pumps:

we are going to install coca pumps all over the world .this will reduce the cost price of the soft drink compared to the bottled price and will create more demand in the market

MARKET ANALYSIS
SWOT ANALYSIS

Strengths Worlds largest brand Large scale of operations Robust revenue growth in three segment. Opportunities Acquisitions intense competition Growing bottled water market Has sufficient capital to expand

Weaknesses Negative publicity Sluggish performance in north America Decline in cash from operation activities Threats Intense competition Dependence on bottling partners Sluggish growth of carbonated beverages

COMPETITORS
  

The biggest competitor of coke is Pepsi. Pepsi is often second to Coke in terms of sales , but outsells in some localities. In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. However, The Coca-Cola Company purchased Thums Up in 1993. As of 2004, Coca-Cola held a 60.9% market-share in India.

Overcoming the competition

When Roberto Goizueta took over as CEO of CocaCola in the 1980s, he was faced with intense competition from Pepsi that was eating into Coke's growth. His executives were Pepsi-focused and intent on increasing market share 0.1 per cent a time. Roberto decided to stop competing against Pepsi and instead compete against the situation of 0.1 per cent growth.

 He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Coke's share of that? Two ounces. Roberto said Coke needed a larger share of that market. The competition wasn't Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking something. To this end, Coke put up vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up since.

Thanks !!