CODE

AND, FO07-104-01
POSITION DESCRIPTION FORMAT
Bimbo de Colombia SA VERSION
PAGE 4 of 4
03

PROFILE BY SKILLS

LEVEL
GENERIC COMPETENCES
1 2 3 4 5
INNOVATION x
BUSINESS SENSE x
COMMERCIAL VISION x
HUMAN SENSE x
LEADERSHIP x

f) Required profile according to Skills and Experience

REQUIREMENTS FOR THE POSITION

Indifferent
Gender
27 to 37 years
Age
Systems management (Microsoft office, internet,
Knowledge of tools such as
Advisor, Nielsen).
3 years in marketing areas of mass consumption,
Experience food or beverage companies with direct
responsibility for product launches and consumer
promotions
Business Administrator or Industrial Engineer,
Education Advertising and Marketing.
English (advanced level), Marketing Specialization,
Training
Nielsen training, advisor, Oracle

Technical skills Analysis of information based on data and facts,

information systems (nielsen, advisor)

Test scores (minimum required)

Extend DISC, Logical Reasoning disc English 70%

Prepared by: Selector Revised: Date July 2008

Harry Isturitz Authorized: Harry Isturitz -
Ana María Restrepo
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_-F• FO07-104-01
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Bimbo de Colombia SA VERSION P
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c) Relationship between processes:

Department Processes
Manufacture Development of new products.
Comptroller Product costing, financial project planning and pricing strategy
implementation.
Comptroller - purchases Preparation of packaging and advertising material.
Sales Implementation of product, distribution, exhibition and marketing
strategy.
Maintenance Planning and execution of projects in the plant

d) Performance Measurement Indicators:

Indicator
Sales fulfillment by SBU
Market Share Nielsen Segment
Innovation
AS Weighted Distribution
Unit of measurement Description
Measures real monthly sales vs.
%TONS
budget
Measures the sale of BCO
% TONS and pesos products in a segment compared
to the total market
Tons of new products sold vs.
Total sale
% TONS
Number of clients that handle
% the product in AS vs. Total
AS clients that manage the
category

e) Coordination Mechanisms:
Document to
Board Frequency Assistants Responsibilities Indicators
generate
Commercial Gte. Sales,
marketing, Monitoring sales Sales, returns,
Commercial
Weekly manufacturing, indicators and project profitability
meeting minutes
brand, trade, presentation monitoring
category
Gte. Sales,
marketing,
manufacturing,
brand, cost analyst, meeting
% progress
purchasing certificate of
New products Weekly Project monitoring and/or
manager, new new
compliance
product supervisor, products
brand assistant

Prepared by: Selector Revised: Date July 2008

Harry Isturitz Authorized: Harry Isturitz -
Ana María Restrepo
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POSITION DESCRIPTION FORMAT
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Bimbo de Colombia SA 03 2 of 4

b) Responsibilities and Activities to be carried out:

MAIN FUNCTIONS AND RESPONSABILITIES WEIGHING

■ New product development: plan, design, execute and control the 20%
launch of a new product according to
with the needs of the market. 15%
■ Product modification: Plan, design and execute changes or
modifications to products in accordance with internal or market
needs.
15%
■ Promotional activation: Design and promotion of activities that
support the sale of a specific product in a specific time.
■ Define pricing strategy: Analysis, design and execution of the
15%
positioning of products through price and differentiation
objectives compared to the competition.
■ Advertising communication to the consumer: Study, analysis,
execution and control of the generation of advertising 15%
communication towards the internal client and external
consumer.

SECONDARY ROLES AND RESPONSIBILITIES WEIGHING

■ Monitor product profitability 15% 5%

■ Rationalize portfolio by channel

RESPONSIBILITIES WITH THE ENVIRONMENT

■ Comply with SIGA requirements

■ Promote continuous improvement and implementation of corrective and preventive actions
■ Make rational and optimal use of natural resources (drinking and wastewater) and electric energy.
■ Promote the maintenance of the physical facilities of the marketing area in order and cleanliness
■ Report accidents, incidents and events that may affect the environment and the integrity of the people in
your area

Prepared by: Selector Revised: Authorized: Date July 2008

Harry Isturitz Harry Isturitz - Ana María
Restrepo