Questionnaire P.

How does the managerial approach to marketing differ from the social
marketing approach?

The difference is that in the managerial approach to marketing, marketing must intervene
not only to increase sales but also to alter, reduce, control and even decrease them, while
in the social approach it is in a way to increase sales, surpassing competitors and
satisfying customers, taking care of consumers.

What objections would you raise to the marketing system's goal of

maximizing consumption?

The consumption of each individual should be only that which is necessary, since there
are wants and needs and greater consumption means greater expenses, which means that
although consumption means more employment, it also means more expenses, which
will lead to a circle where the only beneficiaries will be the businessmen and producers.

Express the differences between wants and needs.

The difference is that need is the lack that a human being has of something to feel good
about himself while wants are people's yearnings to obtain something that they do not
really need to survive.

So satisfying needs is to survive while satisfying wants is to obtain pleasures.

Chart the different functional relationships of a company and the role

of the Marketing function as an integrator.
Functions performed by a company <
Economic function Social function
Management function

What is the purpose of making a product available to a market?

For acquisition, use or consumption to satisfy needs or desires.

What does marketing management consist of?

It consists of modifying the level, pace and nature of demand to achieve a company's
interests.

Point out the steps for the marketing management effort.

Marketing analysis, marketing planning, marketing execution, marketing control.

What elements are involved in an exchange?

1) Seller
2) Buyer
3) Product
4) Medium of exchange.
5) Place of purchase and exchange

From a definition of Marketing.

It is a social and administrative process by which individuals and groups obtain what
they need and want by creating and exchanging products and value with others.

What does marketing control consist of?

The organization must find a way to measure the results produced as a consequence of
the marketing actions in order to verify the implementation of the plans or to make
corrections in a timely manner and always in line with the objectives.
Questionnaire P. 10
Point out the difference between the micro environment and the macro
environment of Marketing.

The macroenvironment affects all organizations and a change in one of them will cause
changes in one or more of the others, while the microenvironment affects a particular
company and, although they are generally not controllable, they can be influenced.

What forces are involved in the microenvironment?

The company, market channels, consumer markets, competitors, and audiences.

What forces are involved in the macro environment?

Major social forces that influence the entire microenvironment are involved:
Demographic, economic, natural, technological, political and cultural.

Define each of the four "P's" of marketing.

Product: combination of goods and services offered by the company to the target
market.

Price: the amount of money the consumer must pay to obtain the product.

Place: what the company does to make the product available to its target market.

Promotion: activities that communicate the advantages of the product and convince
buyers to purchase it.

Represent with a graph the Marketing process.

What is positioning?

It is to make a product occupy a clear, distinct and superior place in the consumer's
mind.