Topic How to market a Transformer in Competitive scenario of India (KOTSONS PVT LTD) COMPANY PROFILE:

KPL (Kotsons Pvt. Ltd.) established its transformer manufacturing unit back in 1979 at Alwar, India to produce distribution & power transformers of 33 KV class voltage, to meet the needs of public utilities organizations and of private industrial sector in India. It was KPL vision of becoming integrated global transformer manufacturing company that the company's manufacturing facilities were later expanded and second plant was setup at Agra, India and product range was expanded up to 20 MVA with 33 KV class, to cater the needs of international demands. Today, with over more than two decades of experience in the manufacturing, KPL has grown in geographical reach, market size and product range to become one of the India leading transformer manufacturing company Our product comprehensively fulfilled the requirements of local and international standard specifications and their stringent requirement. KPL is having ISO 9001:2000 certification from Det Norske Veritas, The Netherlands and commits itself to introduce and maintain a quality system that ensures quality products and services to total satisfaction of the customer. The quality control department controls and monitor all quality control documents and carries out its inspection at all strategic points in the production process. TQM (Total Quality Management) programme is in place, which is backed by strong in house R & D and a crew of service engineers for providing after sales services. At transformer's quality & soundness point, KPL's transformer range from 100 KVA to 1000 KVA are being type tested for temperature rise test and impluse test at world's renowned testing laboratory , The Netherlands. At KPL, R & D is a continuous process and department has consistently produced innovative concepts that have now become industry standards. A highly qualified and experienced technical personnel keeps an eye upon the latest development in technology and the product to supply a prime quality product at competitive price. PRODUCT PORTFOLIO: Kotsons product includes: *Single Phase: -Distribution & Power Transformers *Three Phase: -Distribution & Power Transformer

-Rectifier Transformer -Furnace Transformer (Arc & Induction) -Dry Type Transformer -Thyristor Duty Transformer -Auto Transformer *Ventilated Dry Type Transformer-VPI: -Distribution & Power Transformers We also trade in the following items under our brand named "Electromechanica Systems" -Power and Distribution transformer -Electrical Equipment -Valves -Surgical and Medical disposable devices -Pharmaceuticals generic, branded & finished products -Laboratory surgical equipments -Chemicals -Fire fighting equipments -Safety equipments -Hardware -Transformer accessories & spares -General items QUALITY EGDE:

Dry Type VPI (Vacuum Pressure Impregnated) Transformers A leading manufacturer of high-precision distribution & power transformers, Kostons has implemented a Total Quality Management (TQM) system and conforms to ISO 9001:2000 & ISO 14001:2004 quality standards endorsed by Det Norske Veritas of the Netherlands. Be it a standard model or a specialty transformer built as per custom specifications, all our products conform to highest manufacturing standards ensuring maximum efficiency, lower losses and extended life. Kotsons transformers pass through a full range of routine tests for quality, safety and reliability while special type tests are carried out at globally renowned laboratories like KEMA (Holland) to validate insulation fitness, heating limits and dielectric/short circuit strengths. KPL facilities are fully equipped with digital readout measuring devices as we employ digital sampling techniques for analytical computer calculations. Precision digital meters such as digital power analyser and WT-130 of Yokogawa make are used for measuring load losses, impedance voltage, no-load losses and no-load currents. Efficient voltage regulation, cooler running and quieter operation also add to qualitative advantages and bring more power for less cost. Compliance with World Class Manufacturing Standards IS (Indian Standard: 2026, 1180, 11171) IEC (International Electro Technical Commission: 60076) ANSI (American National Standard Institution: C57.12.20) BS (British Standard) AS (Australian Standard) JIS (Japanese Industrial Standard) IEEE (Institute of Electrical and Electronics Engineers, Inc)

 DIN (Deutsche Institute fr Normung eV) NEMA (National Electrical Manufacturers Association ROUTINE TEST: From planning through to designing, procurement, production, testing and after-sales support Kotsons constantly monitors each phase to ensure highest quality, continuous improvement and complete customer satisfaction. At KPL, R&D is a constant process and our fast-evolving, innovative concepts often define industry standards. Each Kotsons product is engineered to excellence in tune with latest trends and a comprehensive range of routine tests are carried out as per national & international standards (IS, BS, IEC, ANSI, NEMA & DIN). Our Routine Tests include: Insulation resistance test Winding resistance measurement Turns ratio test Polarity & phase relationship test No-load losses measurement Excitation current measurement Impedance voltage test Load loss measurement Insulation oil test Dielectric tests including applied & induced voltage tests Transformer tank leakage test Type Tests Type tests are conducted to track irregularities in transmission & distribution lines a core activity of KPL's stringent quality assurance programme. The company has set up in-house facilities to carry out Temperature Rise Partial Discharge & Impulse Tests conforming to latest industry standards. Led by a penchant for perfection, Kotsons is always keen to walk the extra mile to satisfy its customers and many of our transformers are KEMA-tested to ensure most impeccable quality standards. Other tests, such as dynamic & thermal short circuit withstand, are carried out at independent, government-endorsed laboratories like Central Power Research Institute (Bangalore & Bhopal) and Electrical Research & Development Association (Baroda). As type tests are special tests, charges for the same are to be borne by customers. Our Type Tests include: Impulse voltage test Temperature rise test Short circuit test MARKET : With the rising demand in Power requirements, the transformer market across the globe has witnessed a phenomenal growth and Indian manufacturers have effectively made their presence felt in the international scenario, thanks to superior service, quality and technical expertise. A recent analysis by Frost & Sullivan predicts an immense surge in the Indian market as revenues

are likely to reach $5.31 billion in 2012 from that of $1.04 billion in 2005. The world market presents equally tempting growth opportunities since steady investments in the Power sector has resulted into a tremendous boom. In a bid to meet the high export demand, Kotsons has increased its market presence manifold and serves an extensive and prestigious clientele across Europe, Africa, the Middle East and the Far East. The company is all set to enter the lucrative US market and also plans an aggressive export drive for stronger footing across the continents.