PROCESO DE PLANEACIÓN ORGANIZACIÓN DIRECCIÓN Y CONTROL DE LA EMPRESA BIMBO

BIMBO
PLANNING
MISSION:
To manufacture and market food products, developing the value of our brands. Committing ourselves to be a
company:
Highly productive and fully human. Innovative, competitive and strongly oriented to the satisfaction of our
customers and consumers. International leader in the bakery industry, with a long-term vision."

PLANNING
VISION:
*BIMBO sees itself as a company:
*Agile, profitable and competitive
*Recognized as the best alternative in the market
*With people who are proud to work there.
*with state-of-the-art technology in all its processes.
*ethical and socially responsible.

PLANNING
PURPOSES:
Our purposes

To make our business a business, to be productive. Reach the established profitability levels.

To achieve an increasing volume and participation of our brands. To be close to our consumers and
customers, they are our reason for being.

To seek the full development and fulfillment of our personnel (living our philosophy). Permanently oriented to
learning.

Ensure the operation in an adequate control environment (information, systems and trust). Participation and
self-control.

PLANNING
OBJECTIVES:
To promote respect for the sustainable use of the environment.

Cooperate in community programs aimed at social welfare.

Promote the well-being of the communities where Grupo Bimbo operates.

 PROCESO DE PLANEACIÓN ORGANIZACIÓN DIRECCIÓN Y CONTROL DE LA EMPRESA BIMBO

Encourage respect and support for family unity and national traditions.

PLANNING
STRATEGIES:
1.- Product Strategy. "We develop tasty, healthy and innovative products."
2.- Brand Strategy. "We establish long-term relationships with our consumers."
4.- Margin Increase Strategy. "Increasing efficiency to create value".
5.- Procurement strategy. "We identify new growth opportunities."
6.- Talent Management Strategy. "We promote the development of our employees".

PLANNING
POLICIES:

Bimbo wants to maintain policies focused on the human side, without neglecting the primary objective of any
company to generate profits, that is why it has established a mission, vision and quality policies that
demonstrate it.
Quality policy: BIMBO is committed to producing, distributing and marketing quality food products that meet
the expectations of its customers and consumers.

PLANNING
PROGRAMS:
launched its program Comprometidos con el Medio Ambiente in the presence of the Secretary of the
Environment and Natural Resources, Eng. Juan Rafael Elvira Quesada and the Federal Attorney for
Environmental Protection, Ing. Ignacio Loyola Vera, among other distinguished local and federal government
personalities.
A tour of the facilities of the Bimbo Azcapotzalco plant kicked off the launching ceremony of the "Committed to
the Environment" program and the awarding of the distinction granted by the federal government, which
certifies industries that are responsible and environmentally friendly through the Clean Industry certificate.

PLANNING
BUDGETS:
Approximately US$50 million for the next five years, which will enable it to face an increasingly competitive and
sophisticated commercial and technological environment.

PLANNING

PROCEDURES:
BIMBO's procedure is different for each type of bread, but I will specify the BIMBO hot dog buns:
First the ingredients are mixed in a large kneading machine, then they go to some molds where they are
divided by piece, then they are passed through the oven, when they come out of there they are passed
through a large rotating wheel to be cooled, after being cooled they leave the tray to be packaged 6 by 6 by a
machine that catches them and then puts all the required labels on them.After being cooled, they come out of
the tray to be packed 6 by 6 by a machine that catches them and then puts all the required labels and then
 PROCESO DE PLANEACIÓN ORGANIZACIÓN DIRECCIÓN Y CONTROL DE LA EMPRESA BIMBO

they are closed by a small wire lined with plastic and the color is chosen depending on the day of the week.
Once this process is finished, it is arranged and previously counted to be sold very fresh.

ORGANIZATION
DIVISION OF LABOR:
Grupo Bimbo divided the organization into two phases, the first is the division of labor, which in turn is divided
into hierarchy, departmentalization, job descriptions and the second into coordination, all these divisions are
used by Grupo BIMBO to make a clear distinction between its franchises, its departments and its employees in
the sense that each one performs different activities that have a different impact on its employees.All these
divisions are used by Grupo BIMBO to make a clear distinction between its franchises, its departments and its
employees, in the sense that each one performs different activities that together have the fulfillment of an
objective.
The image contains some people cutting a ribbon, this explains a teamwork and the culmination of a goal.

ORGANIZATION
HIERARCHY:
Bimbo's hierarchy is like that of any other company, starting at the bottom with the employees, going on to the
supervisors, from there to the managers and then to the administrative staff and shareholders of the company.

ORGANIZATION
DEPARTAMENTALIZATION:
The BIMBO Group is departmentalized as follows:

PRODUCTION DEPARTMENT
HUMAN RESOURCES DEPARTMENT
MARKETING DEPARTMENT
FINANCE DEPARTMENT

ORGANIZATION
FUNCTION DESCRIPTION
Each area has its specific function:

PRODUCTION IS TO MANUFACTURE THE PRODUCT WITH THE HIGHEST CUSTOMER SATISFACTION

HUMAN RESOURCES IS TO KEEP THE COMPANY STABLE BETWEEN EMPLOYEES AND MANAGERS
MARKETING IS THAT THE IMAGE OF THE COMPANY IS THE BEST POSSIBLE
AND FINALLY THE FINANCE IS TO MAINTAIN A STABLE AND ORGANIZED COMPANY IN ALL
TRANSACTIONS
 PROCESO DE PLANEACIÓN ORGANIZACIÓN DIRECCIÓN Y CONTROL DE LA EMPRESA BIMBO

ORGANIZATION
COORDINATION:
The Bimbo company has a good coordination between the different areas, which is why it has achieved to be
the main bakery worldwide.

MANAGEMENT OR EXECUTION
DECISION MAKING:
BIMBO makes decisions through hierarchical organization and coordination to ensure that its employees
perform their duties to the best of their abilities.

INTEGRATION:
BIMBO HAS ACHIEVED INTEGRATION IN MANY COUNTRIES SUCH AS:
Mexico
China
United States
Central America Region
It is headquartered in San José, Costa Rica.
The member countries are: Costa
Rica, El Salvador, Guatemala,
Honduras, Nicaragua and Panama.

Organización Latinoamérica
Headquartered in Buenos Aires, Argentina.
The countries that comprise it are:
Argentina, Brazil, Chile, Colombia,
Paraguay, Peru, Uruguay and Venezuela

DIRECTION OR EXECUTION
MOTIVATION:
Grupo BIMBO applies motivation in its production plants with incentives for outstanding employees and also
outside the plant by supporting sports and some institutions, etc.

MANAGEMENT OR EXECUTION
COMMUNICATION:
BIMBO requires constant communication among employees to ensure that the product is as expected by the
customer.
It also maintains constant communication with the major media to keep abreast of change and to ensure that
publicity is as required.

MANAGEMENT OR EXECUTION
SUPERVISION:
this company has a constant supervision of the product, advertising and mainly in the finances carried out for
optimal achievement of business objectives.
 PROCESO DE PLANEACIÓN ORGANIZACIÓN DIRECCIÓN Y CONTROL DE LA EMPRESA BIMBO

CONTROL
IDENTIFICATION OF STANDARDS:
for a good identification of product quality standards requires strict supervision and auditors to verify the high
quality expected from Grupo BIMBO.

CONTROL
MEASUREMENT:
to achieve the measurement of sales of the product has trained personnel to make the correct calculation and
there are no deviations of capital or product.

CONTROL
COMPARISON:
BIMBO compares itself with the competition in order to be at its level or above it and thus be able to maintain
its current commercial level.

CONTROL
DEVIATION DETECTION:
BIMBO is under constant supervision and audits to prevent deviations that may arise due to errors or theft by
personnel in charge of the different areas.

CONTROL
CORRECTION:
in case of any deviation, the corresponding correction is made where the problem has arisen in order to
maintain BIMBO Group's stability.

CONTROL
FEEDBACK:
in the event of any change in production or any new product in the BIMBO group, feedback is applied to all the
personnel required so that they are updated and perform their work according to expectations.