Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
The objective of the course is to make the students familiar with consumer behaviour and how various
aspects of consumer behaviour can be used for strategic decision making.
References:
• R.D. Blackwell, P.W. Miniard & J.F. Engel – Consumer Behaviour, 10/e LPE, Thomson, New Delhi
• D.L. Loudon & A.J. Della Bitta – Consumer Behaviour, 4/e, Tata McGraw Hill, New Delhi
• H. Assael – Consumer Behaviour and Marketing Action, 6/e, Thomson, New Delhi
• L.G. Schiffman and Leslie L Kanuk – Consumer Behaviour, 8/e LPE, Pearson’s Education, New Delhi
• M.R. Solomon – Consumer Behaviour: Buying Having & Selling, 6/e LPE, Pearson’s Education, New Delhi
• S.L. Gupta & S. Pal – Consumer Behaviour An Indian Perspective, Sultan Chand & Sons, New Delhi