A Project Synopsis On Fianance Strategy And Brokerage Structure With Compare To Other Broking Houses AT RELIANCE MONEY

Submitted to

R.T.M Nagpur University, In partial fulfillment of Master of Business Administration (MBA)

Submitted By

Kartik D. Rana
Enrolment no:- NU/A8/58400 Guided By

Mragna Gupta

CHAITANYA BAHU UDDESHYIA SANATHAS INSTITUE OF MANAGEMENT &RESEARCH KHAPARKHEDA, NAGPUR 2011 2012

Chapterization
Sr.No 1 2 3 4 5 6 Particular Title of project Introduction Objective of study Hypothesis Research methodology Analysis and Interpretation of study

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Limitation of Study Work plan Conclusion Bibliography

Introduction
We all know the effect of the word Reliance on us. A company which has entered almost every area of business and created wonders.

Every project taken up by the company turns into a golden project. The company has something, which we can call as, The Midas Touch.

Reliance Capital Ltd is a part of the Reliance - Anil Dhirubhai Ambani Group. Reliance Capital is one of Indias leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth.

Reliance Capital has interests in asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking and other activities in financial services. RELIANCE MONEY is a part of Reliance Capital that comes under Anil Dhirubhai Ambani Group (ADAG). It is a distribution and a broking house that provides its customers with Online as well as Offline Trading Facility. RELIANCE MONEY is the electronic transaction platform associated with Reliance Capital, one of India's leading and fastest growing private, ranked amongst the top 3 private sector financial services and banking companies, in terms of net worth. RELIANCE MONEY offers a comprehensive platform, offering an investment avenue for a wide range of asset classes. Its endeavor is to change the way India transacts in financial markets and avails financial services.

RELIANCE MONEY offers a single window facility, enabling us to access, amongst others Equity, Equity and Commodity Derivatives, Offshore Investments, IPOs, Mutual Funds, Life Insurance and General Insurance products.

RELIANCE MONEY is the most cost-effective, convenient and secures way to transact in a wide range of financial products and services.

OBJECTIVES OF STUDY
It is said that an objective well defined is half done. Thus in order to make sure that the proper survey ensures defining clear-cut objective and outline is a prerequisite. Objective serves as torchlight in a project. It lays down a well-defined path between start and the end and that is the goal. As also an objective is well defined and it is important for the research study that a scholar undergoes. It is an action, a purpose, which is directed to a person to conduct a study. It represents a fact having actual existence of outside the mind or a goal for which the study is to be conducted.

The objective of our study is:->

1) To know the various functions which are conducted for day-to-day operations in RELIANCE MONEY. 2) To know the various norms adopted by RELIANCE MONEY.

3) To know the various products and services rendered to its customers. 4) To know whether the services provided by RELIANCE MONEY is able to attain its customers satisfaction or not.

5) To find and try to bridge the gap between the expectations and experiences of the customers in case of dissatisfaction. 6) To know how the branch functions in terms of fianance and operations.

7) To market and to promote the products of RELIANCE MONEY. 8) To generate new business opportunities for RELIANCE MONEY by opening up franchisees .

Hypothesis
Positioning is the next step after Targeting. Here for this purpose Reliance Money has done various activities (like as some of which are done in their promotional activities) some of which are;

It is the brand name of the company RELIANCE which is Indias biggest company. Here when it comes the time of choosing financial products/services and moreover when a person compares with other companies definitely his one of the preferences/choice is Reliance Products/Services.

The company has positioned itself as the Retail Outlet or a Financial Supermarket where all the needs of a person in terms of taking a financial Product/Service is fulfilled as it offers the differential financial products/services of various companies. Ex. Mutual Fund and Insurance Policies of ICICI, FRANKLIN TEMPLETON, SBI, HDFC, KARVY, TATA AIG, etc.

It regularly conducts Seminars, Events (even participates in events) to provide knowledge of its offered products/services and to have a direct face to face contact with the people.

This really helps the company to improve its services given to the customer and moreover to improve and modify the products/services to fulfill the demand and wants of the customers and to offer a totally customized products/services.

It also pays attention of promotion i.e. it does unique promotion and advertisement which draws the attention of the public anyhow and there it shows that Yes we are something Different and this is also perceived and positioned in the minds of the consumer.

RESEARCH METHODOLOGY
Whether it is an army attack to the enemy air base or the way to the theme park we have to proceed in a very cautious and a planned way. One mistake could give us heavy losses. We know what to do, how to do in a perfect way and what should be the procedure so that we are not lost in a way is dwelled by methodology adopted.

In dealing with any real life problem it is often found that data at hand is adequate, hence it becomes necessary to collect data rather appropriate.

There are several ways of collecting data while doing the project or any survey.

In this project, I have collected from two sources that are:

1. Primary sources 2. Secondary sources

PRIMARY SOURCE:

I have gathered information about our project from the interaction with the customers of our company i.e. RELIANCE MONEY .

The sampling method used was basically convenience sampling and most of the calls made were cold calls made on the generated database of recipients of other companies.

SECONDARY DATA:
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The secondary data, I have collected from the various websites of RELIANCE MONEY , various journals, magazines etc.

The methodology adopted in the procedure followed in order to give the projects its shape is:

Having a proper understanding of working of a financial company.

Inquiring and looking into the practicalities of work environment to have a correct insight of process adopted.

Gaining information from files, documents, folders and soft copy stored in system.

Seeking information from the staff and taking their views in consideration.

Browsing the website of various financial institutions and BSE and NSE for the necessary information required.

Finally compiling the primary and secondary data gathered, then making a study of option available.

Analysis and Interpretation of study

RELIANCE MONEY is Targeting on :
Small Cities (tier 2, tier 3 cities) though it already has a great recognition tier-1 cities and metros. It is the only wing of Reliance Capital which targets on NRIs, Foreign collaborations and have branches in foreign countries like Singapore, Malaysia and US.

The company is also focusing to leverage as it is also franchises to target various differential markets and its customers. The company is expanding its branch network and also, more importantly, its franchisee network. RELIANCE MONEY has over 10,000 outlets now, of which 500-600 are owned by the company. Moreover the company is very much focused on doing business at Retail level as the collaboration of RSecurities with STIC travel group is a live example of it.

The company is offering financial products and services which are very required by the common people so its target population is differential SEC (SPECIAL ECONOMIC CLASSES) on the basis of various Demographics, Income groups, Occupation, etc.

Limitation of study
While conducting the survey there were various limitations because of which the results cannot be declared correct by 100%. Some of these limitations are as follows:1) People are reluctant towards the survey and take it as a waste of time.

2) Taking appointments was very tough as people were not ready to give their time for a survey.

3) Cold callings were not entertained everywhere and thus we were not able to meet all the classification of customers.

4) Because of the temporary fluctuations in the market it was a tough time talking to the people regarding investments.

5) People were reluctant towards the products of reliance because of a general perception that reliance always comes with low price but always has hidden charges.

6) Language was a hurdle while talking to many of the local people. Though these limitations were there but because of the support of the people I have surveyed and the experience I have gained while preparing for the survey presentations of my college, I was able to complete the survey and prepare my project report much before the deadline.

Work Plan
This report is structural as well as procedural study about the extent of flexibility and transparency present inside the framework of financial industry. Organization is constantly changing. These changes often result from events which alter the establishment status quo in some way such as the introduction of new technology process changes organization merges or restructuring. RELIANCE MONEY in its span of six years has undergone many innovations whether it is in its field of technologies or whether it is customer satisfaction. In this period of our training we have learnt all the operations done by RELIANCE MONEY i.e. opening of DMAT account, filling forms, verification of the form, rectification of the form, checking the status of the clients, handling the queries of the customers, gaining knowledge about the various products of RELIANCE MONEY like IPO, Commodities, Derivatives, Life insurance ,Mutual Funds , Pure Gold, etc. During my project I also came to know about the customer service which the company provides to its customers. As far as data collection is concerned we have both primary as well as secondary data in this report. I have collected primary data by interactive sessions with the working officials of the company and secondary data are collected which are more qualitative in nature from the manuals, internet, corporate articles and other preserved data by the company. RELIANCE MONEY is equally aware of the needs of its customers and helps them in giving meaning and content. This company has steadily progressed over the years from strength to strength. It provides online share trading facility to the customers. RELIANCE MONEY is also into life insurance and Mutual Fund which provides a very good opportunity to the customers by giving them a life cover and securing the future of their families by giving good returns . As I dealt with all of these products of RELIANCE MONEY so I got a good exposure about the general expectations of a customer and what they usually experienced while dealing into investment products. To meet these expectations RELIANCE MONEY is into the concept of FRANCHISEES where private FRANCHISEES are given to individuals so that the coverage area of RELIANCE MONEY can be increased and work load on employees can be decreased in order to increase Relationship Management.

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Conclusion
The expectations of the customers are regularly increasing because of the increasing competition and emergence of global market. In such conditions it becomes very necessary for a company to fulfill all the expectations of the customers and give them a delightful experience. Though RELIANCE MONEY is working very hard in order to do so but there is a gap between the expectations and the experiences of the customers which is widening regularly. This gap has emerged because of the sales oriented focus of RELIANCE MONEY. In order to increase the sales figures, the company has somewhere ignored the service delivery and left the customer on his own. In order to fill this gap, company needs to customize its services as it is dealing into financial instruments. These financial instruments are risky and it is very essential to make the customer feel that you are taking care of his money. This can be done only if all the services are customized and the system is made transparent for the customer as well as for the employees.

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Bibliography
Websites:
------------------------www.reliancemoney.com www.google.com http://www.suruchiconsultants.com/technologiesOffered.html

Books:
1) Richard edward, Finance Management,12th Edition,Pearson Education Publications. 2) C. R. Kothari, Research Methodology. 3) Sachdeva Research Methodology.

Signature of Student (Kartik D. Rana)

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Signature of guide