A PROJECT REPORT ON

A STUDY TO EVALUATE USAGE OF INFORMATION

TECHNOLOGY PRODUCT W.S.R. TO ESTABLISHMENT SEGMENT IN PUNE CITY

INDEX Chapter No 1. 2. 3. 4. 5 6. 7. 8. 9. 10 11 12 13
PAGE NO. 1-2 3-4 5-11 12-13 14-16 17-46 47-48 49 50 51 52 53 54-64

TOPIC

Introduction Objectives and Scope of study Company Profile Theoretical background Research Methodology Data Analysis & Interpretation Findings of research Limitations of the Project Suggestions Conclusion Bibliography Abbreviations Annexure

1. INTRODUCTION:
This project is one of the important projects of IMRB which carried out twice in year. Client of this project are big IT product manufacturing companies in India. The basic objective of this project is to capture the information on the usage of PC and related IT product at establishment segment (at different organization, corporate) level. This project is carried out at 22 cities of India about covering sample size of 9400 .as pune is major city and having number of MNC of IT sector . So it is necessary to know how much IT products are used in pune in establishment segment. This project was started in 1997, this study is already in its 26thRound now. Sponsored by Manufacturer's Association of IT (MAIT), this report is subscribed by almost all the major players in the IT Market. I would like to mention that we were lucky to be part of this project This project helps to study how much IT product are important for business organization in todays competitive environments. Also this is helpful for determining what problem they face while using products so it an opportunity for some training institute for giving training related to product etc. this project helps to know which different types of IT product , different brands for products are used at business places .also this helps to check awareness of IT product at different organization This project report provides very important data about IT products to the IT companies who are dealing with offices of IT related products and software. The demands of those products are forecast by these data. The goal of a project is to determine the user potential of IT products and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.

In this project 100 sample size is taken for the analysis of IT products in offices in different areas of Pune. IT products consists of Desktop PCs, notebook(laptops), smart phones, UPS, software, scanner, printer, modems, hubs, switches, monitors, zip drives, external hard discs etc. These products are very useful in offices.. By using the questionnaire, various primary data related to IT products in offices in Pune is collected. It consists of two sectors, one is Establishments and other one is Establishment (Landline telephone owing establishment). This project is mainly related with Establishment sector & is also analyzed for determining user and potential related with IT product This project report provides very important data about IT products to the IT companies who are dealing with offices of IT related products and software. The demands of those products are forecast by these data. This project is a sincere effort to study the concepts Marketing Research at Abacus Division of IMRB International. The project work was divided into two phases. The first phase field work in which we have to collect data by selecting right type of respondent and second phase is analysis of data by different techniques. I worked at IMRB for two months of my project and have gained valuable experience of market research field. As mentioned earlier clients of this project are many major IT companies that are in the market, the study helps knowing depth of their products as compared to that of their competitors, positive and negative points of their products which they have to manage so that they sustain and grow in such drastic competition in this sector, etc

2. OBJECTIVES AND SCOPE OF STUDY:

2.1 OBJECTIVES OF THE STUDY: The objectives for the research study titled study to evaluate usage of information technology product w.s.r.to establishment segment in pune city is as follows.

To identify IT products which are mostly used at business place in Pune To know importance of IT product for Users in their organization To find out intention of respondent for purchasing various IT products in next 6 month

To recognize brand preference for IT products like laptop , desktop, printer etc To know trend in internet & softwares user for business. To understand the information on the usage of PC and related IT product in establishment sector.

2.1 SCOPE OF THE STUDY:

Today in most of the businesses, individuals are using IT related products which has become the need of the day. So this survey was conducted to know which brand preferred & the products they are currently used in their organization for different IT products. This Project helps to know the additional facilities and services which are being used by the Business organizations so that the manufacturers can try to capture maximum possible market from this sector. Also this is helpful to know various uses of IT products at their organization will help all major players in this sector. It can help in competing with competitors& increase the market share. It can also help to balance demand and supplies in the market. The importance of this research are. The project will help the company to get a better picture about market

specific requirement.

To improve the services provided by company. To know the market share of various product. It will help in eliminating the deficiencies in services.

It will help in retaining the buyers and consumers. It will help in understanding the consumers behavior for IT related

products market. This survey will increase the awareness of IT related products among the

customers i.e. how they will get benefited by using these products in their business set-ups.

3. COMPANY PROFILE
3.1 IMRB INTERNATIONAL Established in 1971 and with over three decades of market research experience, IMRB is a pioneer in India in various research areas. Associated with the group of international market companies such as British market research bureau (BMRB) and Mill ward Brown International, IMRB operates out of thirteen cities in India and has associates offices in Sri Lanka, Bangladesh and Nepal. IMRB International promises high quality conceptualization, strategic thinking, execution and interpretation skills on all clients research needs. In 1996, IMRB International managed 2,500 projects and 4,000,000 interviews. IMRB International is the only research company in India today that offers the entire range of research based service to its clients. IMRB International specialized areas are consumer markets, industrial marketing, and business- to- business marketing, social marketing and rural marketing.

3.2 SERVICES OFFERED BY IMRB INTERNATIONAL The depth and Breadth of services that company provides are extensive and includes research and advisory services in the following areas: Advertising promotion and media research B2B and Industrial research Brand research Customer satisfaction research Channel and retail research Product and packaging research Pricing research Strategic market research

3.3 SECTORS IMRB INTERNATIONAL RESEARCHES Ever since its establishment in 1971, IMRB International has been the pioneer in conducting market research exercises for several sectors. Today, there is hardly any sector that IMRB International hasnt researched. From potato wafers PCs cigarettes to cellular phones, alcohol to air conditioners and bubble gums to big sized cars- just name it and they have researched it. Alcohol Automotive Agriculture and agro products Building and construction Consumer durables

Establishments care IT, Internet and Telecom Industry and Business Media and Entertainment Social an Rural Tobacco

3.4 IMRB INTERNATIONALS DIVISIONS IMRB International has been offering over 30 years of specialist research services to clients in India and overseas on products and services covering the entire gamut of business and industry. IMRB International today operates, Out of its five full service offices in Mumbai, Delhi, Calcutta, Chennai and in Bangalore and is supported by 13 other regional centers for collection of survey information that literally span the entire country. They are able to provide highest quality of professional services to the utmost satisfaction of their clients which include small medium and large scale industries, the government and public sectors unit, multinational corporations and international companies that are eying the highly promising Indian market. To serve the diverse needs of their clients, they also have 5 specialist units Probe qualitative research (PQR) Social and Rural research Institute (SRI) Media and Panel research group Customer Satisfaction Management & Measurement (CSMM) Business and Industrial Research Division (BIRD)

And the technology group at IMRB International Probe qualitative research is one of Indias leading qualitative researches and has executives specially trained in India and overseas in qualitative research methods. Drawing on learning from ethnography, psychology and anthropology, PQR has created a validated tool kit for product, communication and brand development.

The social and rural research institute specializes in social research and in conducting research on emerging rural markets. It has staff with special expertise in conducting knowledge, attitudes and practice (KAP), studies on health and sanitation, water, environment and other fields, in India as well as Internationally.

The media and panel group of IMRB International is A pioneer in the field of media research in India. It has been conducting the national readership surveys in India since 1978. It has been running Indias only Television Rating (TRP) since 1986, the year in which television went commercial ion major way. It has also developed its own people meters.

Customer Satisfaction Management & Measurement is part of the walker information global network and is the first such specialist organization in India with an exclusive focus on customer and employee satisfaction, reputation and stakeholder assessment.

Business and Industrial Research Division (BIRD) and the e-technology group at IMRB International: As industrial markets transformed from monopolies to competitive markets, the need for research based consultancy services was demanded of IMRB International. IMRB International spun off the Business and Industrial research division to meet the growing and changing needs of the Industrial marketer. Over a decade of research experience in telecommunication, office automation, information technology and the convergence of these technologies has given the eTechnology group of IMRB International, knowledge and experience in a wide spectrum of hardware, software and services.

3.5 ABOUT ABACUS FIELD

Abacus Field handles the field operations for all the business divisions in IMRB. Abacus Field has a network of 15 regional offices spread across the country that gives IMRB the capability to run pan India research projects smoothly & effectively. An example of the magnitude of Abacus Field operations can be gauged from the following:

On any given day about 5000 freelancers work for Abacus Field Tele Call Centre has 262 seats, is located in Delhi, Bangalore and Mumbai, and does 1,04,000 interviews per month. Establishments Panel - 89,800 establishments visited every month 8000 projects handled in one year 8.8 lac man days of interviewing in one year 37 lac interviews done in one year

Abacus Field is consistently striving to exceed client expectations, through high quality work, integrity, and innovativeness and building a culture which promotes professional and Personal growth opportunities. Abacus Field is headed by Nikhil Rawal, Sr. Vice President 3.6 MILESTONES

Indias first TV rating system Indias first Radio Audience Measurement system Indias first IT and Internet studies endorsed by industry associations Indias first and largest Establishments Panel Instrumental in setting up of Market Research Society of India (MRSI) in 1988 Creation of Social Economic Classification (SEC) system, by Ashutosh Sinha from the Marketing Sciences Group, & used by all MR companies in India Path breaking book on employee loyalty The Tao of Loyalty by Alit Rao of CSMM (Customer Satisfaction Measurement & Management) Agency of the year award, instituted in 2006 at MRSI, for two consecutive years , 2006 & 2007

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Presenting cutting edge research for several years at international forums including ESOMAR and won awards

3.7 STRENGTHS

Senior most researchers in the industry Specialists with industry/sector knowledge International toolkit in specialized businesses Strategic Marketing Consultancy Largest field network for custom research Array of Syndicated databases Industry tracking & environmental scan Multi country research capability

3.8 IMRBS NETWORK

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Fig No.3.8: IMRBs Network 3.9 IMRB INTERNATIONALS OFFICE Table No. 3.9: IMRB Internationals Offices Sr. No 1. 2. 3. 4. 5. 6. 7. 8. 9. OFFICE Corporate Office Research Office Research Office Research Office Research Office Research Office Field Office Field Office Field Office LOCATION Mumbai Mumbai New Delhi Kolkata Bangalore Chennai Bangalore Ahmedabad Bhuvaneshwar

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10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23.

Field Office Field Office Field Office Field Office Field Office Field Office Field Office Field Office Field Office Field Office Field Office Field Office International Office International Office

Kolkata Chennai Guwahati Hyderabad Cochin Lucknow Mumbai Patna Pune New Delhi Indore Ludhiana U.A.E Sri Lanka

4. THEORETICAL BACKGROUND:
4.1 CONSUMER BUYING BEHAVIOUR: The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. When purchasing a product there several processes, which consumers go through. These are discussed below. 1. Problem/Need Recognition

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How to decide want to buy a particular product or service? It could be that your PC stops working and you now have to look for a new one, So you have a problem or a new need. For high value items or other low frequency purchased products this is the process taken. 2. Information search Consumer often go on some form of information search to help them through their purchase decision. Sources of information could be family, friends, neighbours who may have the product you have in mind, alternatively you may ask the sales people or dealers, or read specialist magazines 3. Evaluation of different purchase options. Consumers allocate attribute factors to certain products, almost like a point scoring system which they work out in their mind over which brand to purchase. This means that consumers know what features from the rivals will benefit them and they attach different degrees of importance to each attribute .It could be that the a review the consumer reads on the particular Toshiba product may have tipped the balance and that they will purchase that brand.

4. Purchase decision Through the evaluation process discussed above consumers will reach their final purchase decision and they reach the final process of going through the purchase action. Purchase of the product can either be through the store, the web, or over the phone. 5. Post Purchase Behaviour

This simply is post purchase behaviour and research shows that it is a common trait amongst purchasers of products. Manufacturers of products clearly want recent

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consumers to feel proud of their purchase, it is therefore just as important for manufacturers to advertise for the sake of their recent purchaser so consumers feel comfortable that they own a product from a strong and reputable organisation.

4.2 FACTORS INFLUENCING THE BEHAVIOUR OF BUYERS: Consumer behaviour is affected by many uncontrollable factors. Culture is one factor that influences behaviour. These factors will influence their purchase behaviour however other factors like groups of friends, or people they look up to may influence their choices of purchasing a particular product or service. Reference groups are particular groups of people some people may look up towards to that have an impact on consumer behaviour. or it maybe a friend who works with the IT trade who may influence decision on what computer to buy. The economical environment also has an impact on consumer behaviour; do consumers have a secure job and a regular income to spend on goods? Marketing and advertising obviously influence consumers in trying to evoke them to purchase a particular product or service. Peoples social status will also impact their behavior. What is their role within society? Has an impact on the types of purchases made.

5. RESEARCH METHODOLOGY:
Research is a systematized effort to gain new knowledge. -Redman and Mory. Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically..It consists of series of actions or steps necessary to effectively carry out research and the desired sequencing of these steps. Research design-

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The research design used in study is descriptive research. Data to collectThe research study includes both primary and secondary data

Methods of Data Collection:Primary DataPrimary data is the data collect directly from interviewing the respondents with the help of questionnaires. it represents todays scenario in the use of IT products at the establishments. Primary data in this project is being collected with the use of following methods Interview of respondent at their place with the help of questionnaires. Telephonic interview of the respondent (this is being carried out at the time of back check for checking validity of the direct interview as well is important to get known some queries that remain in the questionnaires after the interview)

Secondary DataSecondary data is data that has already been collected and collated by somebody for some reason other than the current study. This data sometimes may be useful for project being carried out. Websites, magazines, journals ,etc Sample designSample design is the definite plan of collecting the data from predefined population. In this marketing research project data is being collected from establishments segment.. Sampling is a cross section of a unit which represent the whole universe.
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Sampling Method: In this project researcher used probability sampling method. 2. Probability sampling procedures: Simple Random Sampling: A simple random sample is one in which each sample element has a known and equal probability of selection, and each possible sample of n elements has a known and equal probability of being the sample actually selected. The main use of this method is that we can find the small frame consisting of every small unit. Ex: Industrial marketing research.

Sample size The sample size for my study was 100 respondents using IT products Sample area: - The study is conducted in the geographical area of Pune city In this area sampling used in which for study researcher have chosen samples

randomly after selecting starting sample randomly right hand rule to be followed for next 4 samples.

Area Sampling: As the name suggests, area sampling pertains to primary sampling of geographical areas. For Ex: counties, townships, blocks and other area description. If only one level of sampling takes place before the basic elements are sampled, it is a single stage area sample.

The major reasons for sampling are as follows:

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Decision makers will have stipulated time to make decisions. If the consider the whole population, they cannot come to consensus within the stipulated time.

The cost of gathering information is highly important. The accuracy can be maintained if we take small sample of a population.

The following are the managerial objectives of sampling: The data can be collected from the desired section omitting others. Sufficient accuracy that can be obtained by considering the sample. Research resources can be efficiently used.

Sample unit person having information of IT product of organization having age more than 18 and he/she should having knowledge of IT products & are users of IT products.

6. DATA ANALYSIS AND INTERPRETATION:

6.1 TYPE OF ORGANIZATION:

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Private ltd No.of Respondents 13 % of Respondents 13%

Public ltd 8 8%

proprietorshi p 78 78%

other 1 1%

(Table no. 6.1)

(Graph no. 6.1 Type Of Organization)

INTERPRETATION: Among 100 respondent 78 Were Proprietors ( this includes retail stores hotels shops doctors medical stores ) rest of the include Private ltd Companies ,public ltd companies and other 6.2 IMPORTANCE OF IT PRODUCTS: At most importan t Very importan t Important Not importan t Not at all importan t Total

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No of respondents % of respondents (Table no. 6.2)

45

13

18

16

100

45%

13%

18%

8%

16%

100%

(Graph no. 6.2) INTERPRETATION: Out of 100 respondents 45 feels that IT product are most important for their

Organization .And 24 respondent said they have no importance of IT product at their organization place 13 respondent feels that IT product is very important to them. And 18 feels it is important to them 6.3 USE OF IT PRODUCTS AS A INTEGRAL PART OF ORGANIZATIONAL:

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No.of Respondents % of Respondents

Strongly disagree 26 26%

disagree Disagree\a agree Strongly gree agree 8 10 13 43 8% 10% 13% 43%

Total 100
10 0%

(Table no. 6.3)

(Graph no. 6.3: Use of it products as a integral part of organizational)

INTERPRETATION: Out of 100 respondents 43 strongly agree as they consider IT product is integral product of their organization. In above 5 point scale 26 respondents did not consider IT product as integral part of organization rest lies between 2-4 scale of above 5 point scale

6.4 IT PRODUCT INSTALLED AT ORGANIZATION:

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(Table no. 6.4) Computing Products Desktop PC Net book / Mini Laptop Notebooks/Laptops DMP (Printer) Inkjet printer Laser printer Scanner CD writer UPS Data Projectors Dial-up Modems Cable Modems Wireless router Removable External disk flash 92 5 92% 5% 8 95 8% 100 95% hard drive ( pen drive) 5 36 41 24 22 5 84 31 4 22 45 7 5% 36% 41% 24% 22% 5% 84% 31% 4% 22% 45% 7% 95 64 59 76 78 95 16 69 96 78 55 93 95% 64% 59% 76% 78% 95% 16% 69% 96% 78% 55% 93% 100 100 100 100 100 100 100 100 100 100 100 100 Yes 84 Percentage 84% No 16 Percentage Total 16% 100 100

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(Graph no. 6.4: IT product installed at organization)

INTERPRETATION: Out of 100 respondent 84 have desktop pcs at their organization . in case of laptop 36 have laptops at their places. And availability for other products as shown in graph .also most of the organization has removable flash drives( pen drive) as storage devices \

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6.5 PLANNING TO BUY PRODUCT IN NEXT 6 MONTH: Product Desktop pc Mini laptop Laptop DMP printer Inkjet printer Laser printer Scanner CD writer UPS Data projector Dial up modem Cable modem Wireless router Pen drive External Hard disk (Table no. 6.5) No. of respondents 14 7 35 1 12 7 3 4 23 4 3 17 7 50 4 % of respondents 14% 7% 35% 1% 12% 7% 3% 4% 23% 4% 3% 17% 7% 50% 4%

(Graph no. 6.5: Planning for purchase of product) INTERPRETATION: Out of 100 respondent maximum 35 want to upgrade their IT products as they are willing to purchase Laptops in next 6 month . 14 wants to purchase PCs for their organization. 17 organization wants Cable modem for future internet connection . Maximum 50 respondent want to purchase removable flash drives( pen drives) in future 6 month also for other products the intention of purchase as shown in graphs above
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6.6 SOURCE FOR PURCHASE OF IT PRODUCTS FOR DESKTOP PC AND LAPTOPS: Source of Purchase Directly from manufactured From PC assemblers who sells assembled PC Authorized showroom Special computer retail out let From other retail outlet (like big bazaar, etc) Through Web/ Internet/ eShops of the manufacturer Other Total (Table no. 6.6) Desktop pc
0 138 34 31 3 4 2 212

Laptop
6 0 21 12 3 9 1 52

(Graph no. 6.6: Source of purchase of product) INTERPRETATION As graph shows that 13 PCs were purchased from assemblers which are maximum among the Desktop PCs . In case of laptop they purchased from authorized showroom and special retail outlet for computers and laptops. Also some laptops are purchased from direct manufacture, by web ,and from other sources

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6.7 TIME PERIOD OF PURCHASE OF LAPTOP:

Time period Less than 6 month old More than 6 month old but less than 1year old More than 1 year but less than 2 year More than 2year but less than 3year Total (Table no. 6.7)

Number of respondents 6 17 20 9 52

Percentage of respondents 12% 33% 38% 17% 100%

(Graph no. 6.7)

INTERPRETATION out of available laptops 38% are purchased are more than 1 year old but less than 2 years .12 % are purchased in last 6 months . 33% are more than 6 month old but not more than 1 year old .17% are ranges between 2-3 year old

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6.8 TIME PERIOD OF PURCHASE OF DESKTOP PC: Time period Less than 6 months old More than 1 year but less than 2 years More than 2 years but less than 3 years More than 3 years but less than 5 years More than 5 years but less than 7 years More than 6 months but less than 1 year More than 7 years but less than 10 years Total (Table no. 6.8) Number of respondents 23 39 65 52 29 2 2 212 Percentage of respondents 11% 18% 31% 24% 14% 1% 1% 100%

(Graph no. 6.8) INTERPRETATION In case of available desktop at present 31% ranges between 2-3 year old ,24% user from total are using desktop pc which are 3-5 year old 14% uses 5-7 year old pc.18% user uses pc between 1-2 year old,11% uses purchased in last 6 months and rest includes other

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6.9 BRANDS USEROF DESKTOP PC: Brand Acer Compaq Dell HCL Hewlett Packyard IBM Samsung LG Lenovo Sony Wipro Zenith Assembled Total (Table no. 6.9) Number of respondents 11 25 0 19 37 0 0 15 0 0 6 15 84 212 Percentage of respondents 5% 12% 0% 9% 17% 0% 0% 7% 0% 0% 3% 7% 40% 100%

(Graph no. 6.9) INTERPRETATION In case of desktop pc user assembled pc user are 40% after that 7%ser for LG pc ,37% uses hp brand 12% user are of Compaq ,5% uses Acer, 9 %uses HCL , 7% user of zenith and only 3% uses Wipro .

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6.10 FOR LAPTOP BRAND USER: Brands Acer Compaq Dell HCL Hewlett Packard IBM Samsung LG Lenovo Sony Wipro Zenith Assembled Total (Table no. 6.10) Number of respondents 6 4 12 3 13 2 0 0 5 2 5 0 0 52 Percentage of respondents 11% 8% 23% 6% 25% 4% 0% 0% 9% 4% 10% 0% 0% 100%

(Graph no. 6.10) INTERPRETATION In case of laptop 25% uses hp brand 23% uses dell brand , 10% uses Acer ,8% uses Compaq ,9%uses Lenovo , while 10%Wipro brands laptop ,and remained 4% uses IBM , HCL brand in equal share

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6.11 TYPE OF PROCESSOR USED IN LAPTOP AND PC: Processors AMD athalon AMD phenon Pentium D Pentium IV Atom Celeron Centerio Centrino Mobile Centrino 2 Core 2 Duo Core Duo Core2Quad Core I 7 Other Total (Table no. 6.11) Desktop PC used no of respondents 15 0 23 63 20 0 0 0 0 40 21 0 0 30 212 % of respondents 7% 0% 11% 30% 9% 0% 0% 0% 0% 19% 10% 0% 0% 14% 100%

(Graph no. 6.11) INTERPRETATION In case of processors 30% uses Pentium IV , while 19 % uses core 2 duo ,10% uses Core duo 11% uses Pentium D , 7% uses AMD as processor and 14% uses other processor
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6.12 FOR LAPTOP: Processors AMD Athlon AMD Phenom Pentium D Pentium IV Atom Celeron Centrino Centrin Mobile Centrino 2 Core2Duo (C2D) CoreDuo Core2Quad Core i 7 Other Total (Table no. 6.12) Laptop 14 0 0 0 0 9 0 0 6 13 7 0 0 3 52 % of users
27% 0% 0% 0% 0% 17% 0% 0% 12% 25% 13% 0% 0% 6% 100%

(Graph no. 6.12) INTERPRETATION In case of laptop 27% uses AMD athalon processor of other then 25% uses core 2 duo, 13%

uses core dou, 17% uses celeron processor , 12% uses centrino mobile 2 ,,6% processors

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6.13 OPERATING SYSTEM FOR PCS AND LAPTOP: OPERATING SYSTEM Windows 95 Windows 98 Windows Me Windows NT Workstation Windows 2000 Windows XP Home Windows XP Prof Windows Vista Linux Unix Others Total (Table no. 6.13) DESKTOP PC 2 27 0 0 53 3 105 17 5 0 0 212 PERCENTAGE 1% 13% 0% 0% 25% 1% 50% 8% 2% 0% 0% 100%

(Graph no. 6.13) INTERPRETATION In case of operating system used for desktop pc 50 % uses windows XP professional , 25% uses windows 2000 ,13% uses windows 98,8% uses windows vista, while 1% uses Linux and other operating system.
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6.14 FOR LAPTOP: OPERATING SYSTEM LAPTOP Percentage

Windows 95 Windows 98 Windows Me WindowsNT Workstation Windows 2000 Windows XP Home Windows XP Prof Windows Vista Linux Unix Others Total

0 0 0 0 3 0 33 13 3 0 0 52

0% 0% 0% 0% 6% 0% 63% 25% 6% 0% 0% 100%

(Table no. 6.14)

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(Graph no. 6.14)

INTERPRETATION: In case of laptop 63% uses windows XP professional, 25% uses windows laptop,6% use Linux , and 6% use windows 2000.

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6.15 TYPE OF MONITOR USED AT ORGANIZATION:

Number of respondents Percentage of respondents

(Table no. 6.15)

Colour 202 95%

Black& white 10 5%

Total 212 100%

(Graph no. 6.15) INTERPRETATION Out of 100 respondent 95 % uses colour monitor while only 5 % uses black and white monitor At their organization.

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6.16 TYPE OF MONITOR FOR DESKTOP PC AT ORGANIZATION:

Number of respondents Percentage of respondents

(Table no. 6.16)

CRT 136 64%

TFT/LCD 76 36%

Total 212 100%

(Graph no. 6.16)

INTERPRETATION

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Out of 100, 64 % uses CRT (cathode ray tube) monitor, while 36 % uses LCD/TFT monitor so CRT monitor user are more as compared to TFT /LCD monitor

6.17 DESKTOPS MONITOR SCREEN SIZE:

MONITOR SIZE <14 14.0 to 14.9 15.0 to 15.9 17.0 to 17.9 20.0 to 20.9 21.0 to 21.9 = >22 Total Percentage (Table no. 6.17) TFT/ LCD 2 12 37 21 3 1 0 76 36% CRT 0 24 42 63 7 0 0 136 64% Total 2 36 79 84 10 1 0 212 100%

(Graph no. 6.17: Desktops monitor screen size) INTERPRETATION

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In desktop pcs 36% uses TFT /LCD and 64% uses CRT monitor. In this pcs TFT / LCD pcs monitor s are more between 15- 15.9 and 17-17.9 which are 58 in number , while in CRT monitor more user also in 15- 15.9 and 17-17.9,while only 36 uses 14-14.9 pcs

6.18 LAPTOPS SCREEN SIZE: Screen size <11 11.0 to 11.9 12.0 to 12.9 13.0 to 13.9 14.0 to 14.9 15.0 to 15.9 16.0 to 16.9 17.0 to 17.9 = >18 Total (Table no. 6.18) Number of respondents 2 2 0 0 12 22 10 4 0 52
Percentage of

respondents
4% 4% 0% 0% 23% 42% 19% 8% 0% 100%

(Graph no. 6.18) INTERPRETATION:

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In case of laptop screen size 42% uses laptop of 15- 15.9 ,23% uses 14 -14 .9 , 19% uses 16-16.9 8%uses 17-17.9 ,4%uses less than 11 screen , while remained 4 % uses between 11-11.9 TYPE OF BRANDS USED FOR PRINTERS AT BUSINESS ORGANIZATION: 6.19 FOR DOT MATRIX PRINTER: Brands Canon Epson HP (Hewlett Packard) Xerox Samsung TVSE Wep Others (Table no. 6.19) Dot matrix printer 0 0 2 1 0 22 17 5

(Graph no. 6.19)

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INTERPRETATION: In case of dot matrix printer 47% uses TVSE 36 % uses Wep 11% uses other 4% uses HP while 2% uses XEROX printer. 6.20 FOR INKJET PRINTER: Brands Canon Epson HP (Hewlett Packard) Xerox Samsung TVSE WeP Others(specify) (Table no. 6.20) Ink jet printer 2 1 19 4 1 0 3 7

(Graph no. 6.20) INTERPRETATION

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In case of inkjet printer51% uses HP while 8% uses Wep 11% uses Xerox brand 3% uses Samsung 5% uses canon , 3% uses Samsung and remaining 20% uses other brand .

6.21 FOR LASER PRINTER:

Ba d r ns Cn n ao Es n po H ( e l t Pc ad P Hw t a k r ) e Xr x eo Sm n a s g u TS VE W e P O e ss e iy t r ( p cf ) h Ls rpi t r a e rne 7 3 9 4 2 0 3 6

(Table no. 6.21)

(Graph no. 6.21)

INTERPRETATION In case of laser printer 26% uses hp printer while 20% uses canon , 12% uses Xerox ,9% uses TVSE ,9% uses Wep and 6% uses Samsung ,remaining 20% uses other brand at business place.

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6.22 INTERNET SERVICE AT ORGANIZATION: (Table no. 6.22) Yes No 26 Total 100

Number of respondents Percentage of respondents

74

74%

26%

100%

(Graph no. 6.22)

INTERPRETATION

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Out of 100 respondent 74% uses internet at their business places while 26% are not uses of internet

6.23 NUMBER OF INTERNET CONNECTION:

INTERNET CONNECTION ONE TWO MORETHAN 2 Total 44 25 5 74

Number of respondents

Percentage of respondents 59% 34% 7% 100%

(Table no. 6.23)

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(Graph no. 6.23) INTERPRETATION IN case of INTERNET connection 59% have only 1 connection, 34% have 2 connections while 7% have more than 2 connection of INTERNET

6.24 TYPE OF INTERNET CONNECTION: Type of Connection Leased line Data Card Dial-up (normalTCP/IP) Dial-up (ISDN) Cable VSAT DSL Others Total (Table no. 6.24) Number of respondents 5 30 13 0 15 0 0 11 74 Percentage of respondents 7% 40% 18% 0% 20% 0% 0% 15% 100%

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(Graph no. 6.24)

INTERPRETATION Out of 100 respondent 40 %uses data card for internet service while 20 % uses cable for internet 18% uses dial up connection 16% uses other and 6% uses leased line for internet connection 6.25 INTERNET CONNECTION SPEED: Connection Speed 56 Kbps 128 Kbps 256 Kbps 512 Kbps 1 Mbps 2 Mbps 10Mbps 54 Mbps 100 Mbps More than 100 Mbps Total Number of respondents 1 0 4 15 34 15 5 0 0 0 74 Percentage of respondents

1% 0% 6% 20% 46% 20% 7% 0% 0% 0% 100%

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(Table no. 6.25)

(Graph no. 6.25) INTERPRETATION In case of internet speed 34 have speed of 1mbps while 16 have speed of 2mbps, 15respondent having speed of 512 kbps ,and 5 having speed of 10 mbps 6.26 DATA STORAGE DEVICE (EXTERNAL STORAGE DEVICE):

DEVICES Floppies CDs/DVDs Pen drives External Hard disk Others (Table no. 6.26)

Numbers 4 35 70 4 25

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(Graph no. 6.26) INTERPRETATION In case of data storage devices 51% uses pen drives as data storage device, 25% uses CD and DVDs , 3% uses external hard disk while 18% uses other option

6.27 SOFTWARE INSTALLED AT ORGANIZATION: Accounting software (Tally, ex revenue etc) Database management (dbase, FoxPro, MS Access) Office software (MS Office, ) Financial Management software CRM software Software for billing system. Other (Table no. 6.27) 11 12 84 12 5 40 12

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(Graph no. 6.27: Software installed at organization) INTERPRETATION In case software 84 uses MS office software for organization works ,40 uses software for billing 11 uses accounting software ,12 uses database management software , 12 uses financial software 12 uses other softwares

6.28 IT SECURITY OPTION AVAILABLE: IT SECURTIY AVAILABLE Anti-virus Firewall protection Spam filters Others (Table no. 6.28) NUMBER 70 10 2 2

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(Graph no. 6.28) INTERPRETATION: Out of 100 respondent 83%uses antivirus as IT security option. while 12% uses Firewall protection , 3% uses spam filter and 2% uses other like network securities etc

7. FINDINGS AND OBSERVATIONS: The analysis of primary data the following findings were observed

Most of the respondent agreed that IT product is an integral part of their organization & these products are Important part Of Organization.

In case of IT product at establishment desktop pc user are more than that of laptop and mini laptop, as desktop can be used for routine operations more than laptop also desktop has advantages like assembling as per our choice and less cost than laptop and can be handled easily .

In organization products like printer , scanner , projectors are used along with Internet through data card , cable modem etc.for storage of data most of organization uses pen drives as option , also some uses external hard disks

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In next 6 month most of organization want to purchase IT product as they want to upgrade their IT product as per change in technology so maximum want to replace their old desktop pcs with new laptops ,printers with inkjet , laser printers etc . maximum respondent want to increase their capacity of storage of data by using new high storage capacities of pen drives and some external hard disk

In case available desktop pc most of the purchased from assemblers as it can be as per desired configuration ,while in laptops they are generally purchased from special authorized showroom and special computer retail outlet tin case of available desktop pcs maximum pcs are purchased in last 5 years while maximum laptop purchased are in last 2 years time period .in case of desktop pcs most of the pcs are assembled pcs they have brand as per assemblers choice , some user uses LG , HP , Wipro brands desktop at their business places .In laptop DELL , HP brand s laptop user are more as compared to other brand In future they want to purchases laptop with having new features of these brands

In desktop pcs generally Pentium IV user are more than that of others like AMD ,core 2 duo , core duo , Centrino etc after Pentium IV people uses core2duo processor in their desktops

in case of laptop maximum uses AMD processor , and core 2duo processor for better working of their laptop . other processor user are negligible.

In case of operating system in both laptop and desktop maximum user are windows XP professional .some also uses like Linux , Windows vista , etc

In case of desktop pc colour monitor user are more than that of black& white In monitors CRT monitor of 17size are more in number as compared to TFT /LCD monitors, in TFT monitors more user ranges from 14 to 16

In case of laptop screen size between 14 to 17 is preferred more by user

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In case of printers organization uses dot matrix , inkjet , laser printer for their use

In dot matrix TVSe , Wep are brand which are mostly used by user In inkjet printer Xerox ,and others. HP is prominent brand over other like canon ,Epson,

In case of laser printer HP and canon user are more as compared to other like Epson ,TVSE , Wep , Xerox ,etc In internet user out of 100 respondent 74 uses internet service at their organization in this some have more than 2 connection also at their place. For internet they uses cable modem ,data card leased line , dial up Vsat etc option .in this cable modem and data card user are more than that other option because of faster and reliable service by operator

In case of internet speed most of the having their speed between 1mbps to 2mbps , some having speed up to 10 mbps also

As security option for pcs and laptops most of the prefer antivirus as better option over option likes firewall ,spam , and others

In case software user MS office is available in maximum pcs along with this respondent uses software likes billing software, CRM , financial software , data security softwares etc.

8. LIMITATIONS:
The project was done with all the possible accuracy and honesty. However, there were some limitations of the project due to which there may be some deviations in the findings. There are several limitations that warrant future research. The study has been conducted in pune city of Maharashtra, India. The results of the same, if conducted in other part of the county may vary. It is because a country like India has geographically, economically,

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socially and culturally very different areas. This difference is too significant to be ignored.

Sometimes respondent had not given much time for interview A few Respondents are not interested to share all their detail information of their product

Most of private companies not given appointment for interview . The study is done only in the geographical area of Pune .

9. SUGGESTIONS:

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As IT product user are more in establishment segment IT product manufacturer companies should take it as opportunity for growing business in pune city.

Companies should provide products with all required features as per user requirements.

Companies should manufacture their product by considering market demand and expectation of user.

In case of Desktop PCs companies should manufacture configuration as like assemblers Desktop pc providers to increase their business

To increase the laptop user laptop with desired configuration having less price as compared to PCs are to be manufactured.

For increasing Business companies should give proper services and software solution to user.

There is huge scope In pune city For It product business as IT products user are increasing day by day so companies should Increase their Operation In pune city.

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10. CONCLUSION:
Now a days At business places IT product is are important for business activities ,most of organizations are using desktop at their origination for business use ,some organization also uses laptop for use Since the mid-1980s many authors have investigated the influence of information technology (IT) on productivity. Until recently there has been no clear evidence that productivity increases as a result of IT spending. This productivity paradox is partly due to the difficulty in correctly identifying outputs. Products are often differentiated by quality attributes of the service provided, rather than merely the physical content of the good delivered Along with IT product most of organization use Internet services at their place, also they use softwares like billing, CRM MS office, financial software etc. For storage of data organization using pen drives and external hard disks. As security option antivirus is used by most of organization. So in todays scenario IT products are essential part of business organization and plays a vital role in business policies .so it important to upgrade products as per changes in technology & it is important to know which option are available for user for use in market .Thus it is found from the research that there is a huge opportunity in this segment if tapped properly.

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11. BIBLIOGRAPHY:

BOOKS:

Philip Kotler & Kevin Lane Keller(2008) ,marketing management, Prentice Hall of India Pvt Ltd, New Delhi D. K. LAl Das , Research methods for social work,Rawat publications,Jaipur. C.R Kothari , Research Methodology G. C Berry, Marketing Research

WEB SITES: : www.imrbint.com : www.google.com

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12. ABBREVIATIONS:
Here are abbrevations used in project report some of them are as follows IMRB- Indian market Research bureau PCs-personal Computers IT-Information Technology HP-Hewlett Packard DT-Desktop DTP-Dot matrix printer IJP-Inkjet printer MFLP-Multifunction laser printer Notebook- Laptop MNC-Multinational corporation Etc

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13. ANNEXURE:

1. Please indicate your Type of organization. 1. Public ltd 2. PVT.ltd

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3. Proprietorship 4. Other

2. How much IT product Important for your organization? 1. At most important 2. Very important 3. Important 4. Not important 5. Not important at all

3. Do you have any IT product installed at your organization? Computing Products Yes Desktop PC Net book / Mini Laptop Notebooks/Laptops DMP (Printer) Inkjet printer Laser printer
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No

Total

Scanner CD writer UPS Data Projectors Dial-up Modems Cable Modems Wireless router Removable flash drive ( pen drive) External hard disk

4. Is there any planning to buy IT products in next 6 month?

Product where you have purchased your Laptop and Desktop PCs? 5. From No. of respondents % of respondents Desktop pc Mini laptop Laptop DMP printer Inkjet printer Laser printer Scanner CD writer UPS Data projector Dial up modem Cable modem Wireless router Pen drive External Hard disk
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Source of Purchase Directly from manufactured From PC assemblers who sells assembled PC Authorized showroom Special computer retail out let From other retail outlet (like big bazaar, etc) Through Web/ Internet/ eShops of the manufacturer Other Total

Desktop pc

Laptop

6. How much old your laptops and Desktop PCs are? Time period Less than 6 months old More than 1 year but less than 2 years More than 2 years but less than 3 years More than 3 years but less than 5 years More than 5 years but less than 7 years More than 6 months but less than 1 year More than 7 years but less than 10 years Total Desktop Number Laptop Number

7. Which brands of Laptops and Desktop are using at your organization? Brand Desktop Laptop

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Number Acer Compaq Dell HCL Hewlett Packyard IBM Samsung LG Lenovo Sony Wipro Zenith Assembled Total

Number

8. Which type of processor you are using in your pcs and laptops ? Processors AMD athalon AMD phenon Pentium D Pentium IV Atom Celeron Centerio Centrino Mobile Centrino 2 Core 2 Duo Core Duo Core2Quad Core I 7 Other Total Desktop Laptop

9. Which operating system you are using in your pcs and laptops? OPERATING SYSTEM Windows 95 Windows 98 DESKTOP PC LAPTOP

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Windows Me Windows NT Workstation Windows 2000 Windows XP Home Windows XP Prof Windows Vista Linux Unix Others Total

10. Which type of Monitors for desktop pc you are using?

Colour Number

Black& white

Total

11. For Desktop PCs which type of Monitor you are using?

CRT Number

TFT/LCD

Total

12. What is your monitors screen size ? SL. NO. 1 2 3 4 5 6 7 MONITOR SIZE <14 14.0 to 14.9 15.0 to 15.9 17.0 to 17.9 20.0 to 20.9 21.0 to 21.9 =>22 TFT/ LCD CRT

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13. What is your laptops screen size? 1 2 3 4 5 6 7 8 9 <11 11.0 to 11.9 12.0 to 12.9 13.0 to 13.9 14.0 to 14.9 15.0 to 15.9 16.0 to 16.9 17.0 to 17.9 = >18

14. Which type of printers brand your using at your place? Brands Canon Epson HP (Hewlett Packard) Xerox Samsung TVSE Dot matrix printer Inkjet printer Laser printer

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Wep Other

15. Are you using internet connection at your place? 1. Yes 2. No

16. How many internet connection do you have? 1. One 2. Two 3. More than 2

17. Which type of connection are you using? 1. 2. 3. 4. 5. 6. 7. 8. Leased line Data Card Dial-up (normalTCP/IP) Dial-up (ISDN) Cable VSAT DSL Others

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18. What is your Internet connection speed ?

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

56 Kbps 128 Kbps 256 Kbps 512 Kbps 1 Mbps 2 Mbps 10Mbps 54 Mbps 100 Mbps More than 100 Mbps Dont Know

19. Which external storage devices you are using at your place? 1. 2. 3. 4. Floppies CDs/ DVDs Pen drives External Hard disk

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5.

Others

20. Which softwares are installed at your place? 1. 2. 3. 4. 5. 6. 7. Accounting software (Tally, ex revnue etc) Database management (dbase, foxpro, MS Access) Office software (MS Office, ) Financial Management software CRM software Software for billing system. other

21. Which type of IT security you are using at your place? 1. 2. 3. 4. Anti-virus Firewall protection Spam filters Others

Thank you

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