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English Stream programmes 2009-2010
English Stream programmes 2009-2010

English Stream programmes

2009-2010

English Stream programmes 2009-2010
Content Studying in the Netherlands 3 Lectureships and research 5 Campuses and facilities 6

Content

Studying in the Netherlands

3

Lectureships and research

5

Campuses and facilities

6

Programmes

10

International bachelors programmes 2009 - 2010

11

Communication (International Communication Management)

13

Information Technology

14

International Business & Management Studies

15

Leisure Management

16

Marketing Management

17

Media & Entertainment Management

18

Small Business & Retail Management

19

Tourism & Recreation Management

20

Practical information

21

Addresses

23

Studying in the Netherlands Introduction At INHolland University of Applied Sciences, we know that the

Studying in the Netherlands

Introduction At INHolland University of Applied Sciences, we know that the choices you make in further education have a profound effect on your career prospects. That’s why we provide quality programmes in an international environment. It’s also why we focus on the practical appli- cation of theoretical knowledge, providing you with a qualification that is relevant to today’s professional world.

INHolland has a wide range of internationally recognised bachelor degrees which cover a variety of professions. It also has a teaching site in every major city of the Randstad – the heart of our country’s economic, political and cultural

establishment. Whether you’re looking for the excitement of Amsterdam, the energy of Rotterdam, the history of Haarlem and Delft, or the culture of The Hague as a backdrop to your studies, you can be sure of learning and living in one of Europe’s most culturally diverse and economically vibrant societies.

However, the benefits do not stop there. We have an impressive network of companies and partner institutions that gives you plenty of opportunities to study and acquire practical experience in the Netherlands and abroad. We also boast an impressive array of modern facilities and a system of student career coaches and mentors.

Look through our brochure to see what else we can offer you, then visit our

Look through our brochure to see what else we can offer you, then visit our website at www.INHolland.com. We will gladly answer any questions you have, so do not hesitate to contact us. We look forward to welcoming you to INHolland University of Applied Sciences.

Studying at INHolland: a passport to a market-oriented international degree It’s important that your qualification has rele- vance to today’s professional world. That’s why INHolland University of Applied Sciences believes in competence-driven education. Competences are the skills, knowledge and insights you need for your future job. This means, in addition to your individual exams, you will also work on team assignments based on real business situations. You will have plenty of personal contact with lecturers, tutors and a study coach. This gives you the opportunity to learn all about professional practice from within a study environment.

Why study in the Netherlands? The Netherlands is the ideal place to study for an international degree. With a long history of international trade, the Netherlands of today prides itself on having one of the world’s highest concentrations of multinational corporate head offices per capita. Rotterdam is not only the world’s largest ports but also the gateway to Europe for many companies. Amsterdam is one of Europe’s financial centres, and The Hague is home to over 150 international organisations, including the International Court of Justice. The entrepreneurial spirit is deeply engrained in Dutch society, and this is reflected in our range of programmes.

Here are a few other facts about the Netherlands:

• More than 1,000 international study programmes are offered, all of them taught entirely in English;

• We do provide modern, high quality tuition. Students and staff work together, making inte- gration into society relatively easy for foreign students;

• The cost of living in Amsterdam or Rotterdam is relatively low compared to other major world cities like New York, London, Paris or even Beijing.

Why INHolland University of Applied Sciences? Choosing to study at INHolland University of Applied Sciences means choosing a university of higher professional education with the student at its heart. We do provide modern, high quality tuition. Students and staff work together on personal development and career guidance. Students also get the opportunity to establish interesting and useful networks with lecturers, peers and future employers, and to tailor their programme to match their individual preferences and ambitions.

Other reasons to study at INHolland:

• Market-oriented education taught in English and set in a multi-cultural environment;

• One of the largest universities of applied sciences in the Netherlands;

• Individual tuition and guidance;

• State-of-the-art facilities in one of Europe’s most culturally diverse and exciting countries;

• Foreign exchange programmes and practical internships;

• Impressive network of partner institutions.

Lectureships and research Research at INHolland University of Applied Sciences is organised in six Research

Lectureships and research

Research at INHolland University of Applied Sciences is organised in six Research and Innovation Centres (RICs). The RICs consist of

research groups set up to examine the following, specific themes:

• Global City

• Education & Learning

• Quality of life

• Entrepreneurship

• Business & Technology

• Governance

• Brand, Reputation and Design Management

INHolland has used these research groups to develop, transfer and utilise knowledge since 2002. The groups are headed by lectors, that is to say professionals who hold a lectureship and have an established reputation within a specific field. Most hold a PhD.

Many of these lectors combine their work for INHolland with appointments elsewhere. This enables them to keep in touch with the professional practices of their respective fields. This circulation of expertise stimulates and facilitates innovation in the professional world as well as in the educational programmes provided by INHolland. This way, research contributes to the development of competencies of future professionals, and students learn about the practicalities of the professional world by conducting research. Lecturers as well as experts from outside INHolland also participate in the research groups.

The RICs act as a bridge of knowledge between INHolland and the outside world. They bring up-to-date information into INHolland from outside, and they transfer information back – usually the results of research – at both national and international level. Research groups focus on the research demands of small and medium- sized enterprises, as well as the public sector and larger businesses. They also seek co-operation with universities at home and abroad, in addition to the bachelor and master programmes within INHolland. More than twenty lectors work for INHolland University of Applied Sciences, in six different locations.

For more information about our research groups and the Research and Innovation Centres, please go to www.INHolland.nl/INHollandcom/ research.

Campuses and facilities Selecting a university is not simply a case of finding the degree

Campuses and facilities

Selecting a university is not simply a case of finding the degree programme that suits your talents and career choice. It’s also about finding a university that makes you feel at home, supervises your personal development, teaches to a high standard and is at the heart of the community.

The degree programmes that INHolland University of Applied Sciences teaches in English are provided at four locations throughout the Randstad – the cultural, political and indu- strial heart of the Netherlands. Each campus is unique, but they also have many things in common, such as collaborating with businesses and educational institutes abroad, providing facilities for those with limited mobility, and giving access to on-site libraries, ICT work- stations and decent restaurants.

Personal supervision Each of our campuses provides a system of personal supervision by a student career coach, lecturer and student counsellor. These people

not only help you with your studies but also with practical and personal issues such as impediments, homesickness or bereavement.

Obstacles to studying INHolland is able to support you if you have impediments such as a chronic or psychological illness, dyslexia or a physical handicap. The support can be in the form of suitable arrangements, facilities or extra individual supervision. You can discuss the various possibilities with a student counsellor.

Combining study with a top sport INHolland has developed facilities for top sports students so that they can combine study and sports at the highest level. The student counsellor can provide more information on the opportunities available.

Please read on to discover what each campus can offer you. To find out the location of a parti- cular programme, refer to the relevant section in this brochure or go to www.INHolland.com.

The Hague The bachelor programmes at The Hague focus on Communication (International Communi- cation Management), Media & Entertainment Management, Marketing Management and Business Administration. It is a friendly, sociable and ambitious university which pays attention to the social challenges of the city and events in the worlds of international business, politics and government. It is involved with the community and accessible to everyone. Since INHolland University The Hague is a relatively small-scale school, it is able to pay a lot of attention to the individual student and address specific student issues.

The royal city of The Hague is full of life.

When it comes to culture, it’s in a prime location.

It hosts international festivals and has a wide

range of museums, cinemas, theatres and music cafés which guarantee plenty of variety and diversity. The Hague is a beautiful and charming city which is in constant motion. The historic centre is characterised by small streets, pleasant piazzas and many cafés where you can also sit outside to eat and drink. You can relax here as well as enjoy the shopping. What’s more, the lively seaside resort of Scheveningen is just a short tram ride away. Most rooms are reasonably priced, and there are student flats next to the university which accommodate up to ninety students.

The university building has many facilities:

a good-quality restaurant, a beautiful garden,

a library, various places to work and study

either alone or with other students, a silence centre and modern computer workstations. There’s even a temping agency for students.

The university has extensive modern ICT facilities that enable you to complete your assignments on site or at home, and it has its own students’ association which organises lots of activities throughout the year.

which organises lots of activities throughout the year. Amsterdam/Diemen The campus Amsterdam/Diemen offers a range

Amsterdam/Diemen The campus Amsterdam/Diemen offers a range of bachelor programmes in Communication, Media & Entertainment Management, Economics & Management, Health, Sport, Welfare & Life Sciences, Teaching & Education, Social Work, Ideology and Technology & Logistics. The campus is a mirror image of Amsterdam. Just like the inhabitants of the capital city, it is convinced that great new things stem from diversity, which is why it’s so inter- national. There are at least seventy different nationalities among the student population – just one reason why it’s the place to prepare for our increasingly global lifestyle.

Of course, everybody has heard of Amsterdam. The Dutch capital with its picturesque canals and canal houses is the perfect place to study. There’s no other city in the Netherlands where you will find so many trendy bars, restaurants, pubs, nightclubs, cinemas and theatres. There are internationally famous clubs and stages, and you can ‘shop till you drop’. It is full of energy day and night!

INHolland University Amsterdam/Diemen offers

many facilities. College halls, practical training rooms and project rooms are fully equipped for

a modern education. It has various cafés where

you can relax after classes. You can make use of a good-quality restaurant, the library, a copy shop, professional audio-visual media and modern computers. The university also has extensive ICT facilities which mean you can do your projects throughout the university or at home.

It has a silence centre where you can pray

(all religions), meditate or simply relax in peace.

It also has a range of on-site shops such as a

hairdresser, a bookshop, a business laboratory and an advertising agency. There are plenty of study and student associations which organise events such as debates, multi-cultural parties, comedy shows, theme nights, readings and

lectures. You can take up recreational or com- petitive sports in the Sports and Health

lectures. You can take up recreational or com- petitive sports in the Sports and Health Centre, and use the up-to-date, fully equipped fitness hall. INHolland students are also allowed to make use of the Free University’s (VU) sports

facilities and the Diemen municipal sports hall at

a reduced rate.

INHolland Amsterdam/Diemen has several

locations: De Boelelaan (Health, Sport, Welfare

& Life Sciences, and Social Work), Laan van

Kronenburg (Teaching & Education and Religion), Louwesweg (Dental Care), and Wildenborch (Communication, Media & Entertainment, and Economics & Management). Each location has easy access to public transport.

Haarlem INHolland University Haarlem focuses on economics, technology, education, health care, social work and media-entertainment. Within each of these fields, it offers a wide range of bachelor programmes. It prides itself on its enterprising and progressive approach to

education. Haarlem offers programmes such as International Business & Management Studies, Media & Entertainment Management, and Tourism & Recreation Management.

Haarlem is not only the attractive and historic centre of the Netherlands’ bulb-growing district. It is also a student town with a long tradition of student associations – there are currently at least sixteen! The town offers a variety of art, culture and events, and it has a unique selection of shops, bars and cafés, making it a great place to socialise.

The university’s building has been purpose-built with an eye on the educational and technical demands of today. It has extensive facilities for students, from a library with various databases and a fine restaurant to excellent computer facilities and an on-site bookshop. There are plenty of study places and project rooms, a repro-centre and a service desk where you can borrow professional audio-visual media. The extensive modern ICT facilities enable you to complete your assignments here or at home.

You can even use your own laptop as the whole building has an excellent wireless network (WiFi).

There is a built-in recording studio for the Media & Entertainment Management course, enabling students to work on professional TV and radio productions – essential for practical experience. It also has a student broadcasting station (FEELIN) which is run for and by the students. There is a sports hall available to all students and employees of INHolland University as well. The campus is easily reached by public transport. There’s a railway station within walking distance, and various bus lines which run nearby.

Rotterdam INHolland University Rotterdam offers bachelor degrees in Communication (International Communication Management), Media & Entertainment Management, Management & Economics, Law & Administration, Teaching & Education and Social Work, giving students a range of options.

Studying in Rotterdam means studying in a world city. Over the last few years, it has beco- me known as a city of culture; it hosts several annual festivals and boasts a variety of small and large museums. Going out and socialising can be great fun here. You can go shopping or dancing, visit one of the many cafes and clubs and admire Rotterdam’s impressive skyline and modern architecture. Most students find suitable and affordable accommodation in Rotterdam within a relatively short time.

The university itself is housed in a modern, transparent building in the new development of the old harbour. The premises are eight stories high and built out of glass and steel. There is a breathtaking view over the river and the iconic Erasmus Bridge. The building is very near the lively centre of Rotterdam, and it is easy to reach by public transport: metro and tram stops

is easy to reach by public transport: metro and tram stops are just a stone’s throw

are just a stone’s throw away, and the railway stations are just a ten-minute walk away.

There is a large, decent restaurant, a bookshop and a library. There is a ‘silence centre’ where you can pray (all religions), meditate or simply relax in peace, and there are special facilities which give better access to the physically disa- bled. Modern computer workstations and study areas provide places for you and your team to study, and the extensive ICT facilities make it possible to do your assignments here as well as at home.

Finally, there are two very active student associ- ations which organise activities throughout the year such as skiing and sailing weeks, a gala, debates, themed parties and various social gatherings.

Programmes INHolland University of Applied Sciences offers a broad range of international bachelor programmes, all

Programmes

INHolland University of Applied Sciences offers a broad range of international bachelor programmes, all taught in English. The bachelor programmes range from business to technology. Not only do they provide excellent management prospects in a dynamic and highly competitive professional world, they also provide the skills necessary to work in a multi-cultural environment.

Curriculum All our bachelor degree programmes are based on the major/minor model. This means the programme consists of: a major, a specialisation minor and a differentiation minor. The major (50%) focuses on the broad range of knowledge and abilities that you need to become a mana- ger in your chosen career. In the minor (25%), you specialise in specific areas of your choice. You use the remaining 25% of the minor to differentiate your learning programme according to your own preferences and ambitions.

Key elements of education You will divide your time between lectures, tutorials, projects, group work, self-study, field trips and other activities. You will also work in small, multi-cultural teams solving real-life, work-related problems. This is a great learning experience – both personally and professionally.

Internships As a part of your studies you will undergo a compulsory internship, (usually) in the third year of your studies. This will give you the opportunity to put your theoretical knowledge into practice. By the time you graduate, you will have already gained valuable work-experience, giving you a jump-start in your career.

Exchange programmes During your time at INHolland University of Applied Sciences, you can apply to study at one of our partner institutions which are located all over the world. A wide range of options is available, giving you the opportunity to obtain the international exposure so crucial in today’s marketplace. You also get to experience a different education system which will encourage a different outlook on life.

International bachelors programmes 2009 - 2010 Amsterdam/Diemen • Communication (International Communication

International bachelors programmes 2009 - 2010

Amsterdam/Diemen

• Communication (International Communication Management)

Full-time Full-time Full-time & Part-time Full-time Full-time Full-time

• Information Technology

• International Business & Management Studies

• International Business & Management Studies (Fast-Track)

• Leisure Management

• Tourism & Recreation Management

Haarlem

• International Business & Management Studies

Full-time

• Media & Entertainment Management

Full-time

• Tourism & Recreation Management

Full-time

The Hague

• Communication (International Communication Management)

Full-time

• Marketing Management

Full-time

• Media & Entertainment Management

Full-time

• Small Business & Retail Management

Full-time

Rotterdam

• Communication (International Communication Management)

Full-time

• International Business & Management Studies

Full-time

Communication (International Communication Management) Amsterdam/Diemen, The Hague, Rotterdam INHolland’s bachelor’s

Communication (International Communication Management)

Amsterdam/Diemen, The Hague, Rotterdam

INHolland’s bachelor’s degree in Communication prepares you for a career in the exciting world of public relations, advertising and marketing. You will learn how to become an effective communicator in today’s international media landscape. This is a vital role because, to be successful, an organisation – no matter how large or small – must be able to communicate in such a way that it overcomes cultural and international barriers.

Themes Our communication programme focuses on cross-media communication and up-to-date technologies within an international framework. We cover topics such as new products and

research design, corporate social responsibility, trend and new concept developments, project management, media law, PR campaigns and journalistic skills. The aim of the programme

is to enable you to work as a professional

communicator in a cross-cultural, multi-media environment.

Profile of the profession Communication professionals play an important role at all levels of an organisation. They are versatile, creative and passionate. They are able to express ideas and emotions to all kinds of

people, regardless of culture and nationality, and they have to be able to deal with all kinds of technology. They become involved in many key areas, from designing websites and developing

a new communication strategy for a new product

to writing articles and designing layouts for magazines and journals.

Examples of positions open to graduates are, for example, communications advisor, media planner, PR officer, concept developer, marke- ting communications officer or entrepreneur.

Structure of programme The communication programme consists of

a major, a specialisation minor and a differen-

tiation minor. The major develops your basic

competencies in communication, and the minors allow you to specialise and tailor your course to match your personal interests and ambitions. INHolland knows that your qualification must be relevant and valuable to any future employer, which is why you will be involved in real business issues right from year one. You learn through lectures, practical trainings and project- group activities. You are also expected to do an internship for six months, preferably abroad. All this means you will be confident of your skills when you enter the international job market.

Specifics Communication is a four-year programme. When you graduate, you will be awarded the degree ‘Bachelor of Communication’ (B Comn). You may then go on to master degree program- mes such as Master of Art in Public Relations, Master of Art in International Relations and Master of Business Administration.

This programme is available at three INHolland campuses: Amsterdam/Diemen, Rotterdam and The Hague. The details of the programme vary according to location. The certification code is 34405. This English Stream programme is officially registered as ‘Communicatie’.

Website If you would like to know more about our Communication degree, then please go to www.INHolland.nl/INHollandcom/bachelors/ communication.

Information Technology Amsterdam/Diemen There is more and more demand for real-time information in today’s business

Information Technology

Amsterdam/Diemen

There is more and more demand for real-time information in today’s business world. Information, and the communication of it, is the life-blood of organisations. This means the role of the information technology engineer is crucial, too. Nearly all organisations make use of computerised technology – from global networks and databases to a PC on a desk. Therefore, IT professionals are essential to keep the modern wheels of business turning. INHolland University’s bachelor’s degree in Information Technology teaches you how to become one of these valuable professionals.

Themes To develop the knowledge, skills and know-how that you need for a career in Information Technology, our programme focuses on soft- ware, hardware and mathematical modelling, as well as mathematical subjects related to engineering programs. Vital communication skills and knowledge of how to run and organise a business is also part of the programme. Subjects include programming, software engineering, network management, computer architecture, mathematics, report writing and presentations, business organisation manage- ment and international corporate strategy.

Profile of the profession Professional IT engineers are motivated fast- thinkers who enjoy working in a dynamic and specialised environment. They need good communicative skills, and they know how to implement their analytical skills and techno- logical knowledge. They move from solving day-to-day technical problems to realising the strategy of their organisation. Whether they are an employee working behind the scenes, a freelance consultant working on the front line, or an entrepreneur running their own business, they make a difference to every organisation.

Positions open to IT engineers can generally be grouped into software development; database management and the development of database

applications; network design and management; and web-based applications and IT consultancy.

Potential employers include software houses, banks, data communication companies, e-commerce companies, government organi- sations and IT consultancy firms.

Structure of programme The Information Technology programme

consists of a major, a specialisation minor and

a differentiation minor. The major develops your

basic competencies in information technology, and the minors allow you to specialise and personalise your course. We believe in compe- tence-based education at INHolland University, so you do practical (lab) work in addition to attending lectures and classes. This practical work can be performed individually or in small (multicultural) groups and is assessed through- out the programme. In the third year, you do a six-month internship in an (international) organisation.

Specifics This is four-year, full-time programme. When you graduate, you will be awarded the degree ‘Bachelor of Engineering’ (B Eng). This inter- nationally recognised degree means you can apply for master’s programmes in the Netherlands and abroad.

This programme is available at the INHolland

campus of Amsterdam/Diemen. The certification code is 35168. This English Stream programme

is officially registered as ‘Bedrijfswiskunde’.

Website

If you would like to know more about our

Information Technology degree, please go to www.INHolland.nl/INHollandcom/bachelors/ informationtechnology.

International Business & Management Studies Amsterdam/Diemen, Haarlem, Rotterdam These days, even the smallest

International Business & Management Studies

Amsterdam/Diemen, Haarlem, Rotterdam

These days, even the smallest organisation can trade right across the globe, making the role of the international manager a vital one. Companies can no longer rely on local know- ledge to be successful, and society is becoming increasingly multicultural. That’s why INHolland University’s bachelor’s degree in International Business & Management Studies grooms future managers to run companies, cut across the cultural divide and develop international relationships.

Themes This programme focuses on international busi- ness and general management. We organise the curriculum around a number of themes such as ‘The International Business Environment’, ‘Research the Market’, ‘Go International’ and ‘The Virtual Organisation Project’. Examples of electives are human resources management, international management, international trade China, Asian business studies, corporate finance, doing business in a global environment, and psychology at work. We also expect you to study a couple of foreign languages to complement the programme’s international orientation.

Profile of the profession The international manager has a wide range of responsibilities that vary from marketing and managing the import and export of goods and services to communicating with business part- ners, responding to the demands of international markets, and helping to establish a global busi- ness presence. That business may be small or large, private or public, non-profitable, non- governmental or governmental, so an interna- tional manager could work with a renowned museum, an NGO, a listed company or a public authority – the list of opportunities is almost endless. Many graduates even decide to join the long tradition of entrepreneurs by setting up their own business.

Example occupations: finance manager, HR manager, strategic manager, marketing manager.

Structure of programme This four-year programme combines theory and practice, and it uses the major/minor model. The major develops your basic competencies in business and management, and the minors allow you to specialise and personalise your course. Each year has four terms, and each term has a different theme and related project. Classes are competency-based and support the term’s theme. As well as attending classes and participating in workshops, you work in small, multicultural teams solving real business problems. In the third year, you do a six-month (international) internship.

Specifics In addition to our standard full-time and part- time programme, we offer a fast-track programme to motivated and talented students. When you graduate, you will be awarded the degree ‘Bachelor of Business Administration’ (B BA). This internationally recognised degree allows you to apply for master’s programmes in the Netherlands and abroad.

The full-time programme is available in three INHolland campuses: Amsterdam/Diemen, Haarlem and Rotterdam, the part-time and fast-track programme are available in Amsterdam/Diemen. The details of the programme vary according to location. The certification code is 34936.

Website If you would like to know more about our International Business and Management Studies degree, then please go to www.INHolland.nl/INHollandcom/bachelors/ internationalbusinessandmanagementstudies.

Leisure Management Amsterdam/Diemen INHolland University’s bachelor’s degree in Leisure Management focuses on an

Leisure Management

Amsterdam/Diemen

INHolland University’s bachelor’s degree in Leisure Management focuses on an industry that affects us all. We all like to make the most of our free time, whether it’s seeing the latest film at the cinema, playing our favourite sport, attending that long-awaited concert, or getting our thrills in a theme park. The leisure industry is not only booming, it’s also an important part of the economy. Its growth and diversity has a huge impact on business today. This brings fresh challenges to those providing our leisure facilities: how to continually satisfy that demand and how to ensure high quality services enrich our lives.

Themes This programme helps you to achieve the knowledge, skills and attitude needed for a successful career in leisure management. Themes include working with clients; creating and organising leisure products; managing a business (finance, policy-making, quality assurance, production processes, marketing & project management); teamwork, leadership and communication; maintaining external contacts and contributing to the study of leisure through research and information analysis.

Profile of the profession Most Leisure Management graduates take their skills and knowledge into a wide variety of settings within the fields of arts, tourism, events, the media, sport and recreation. Leisure managers work in a variety of environ- ments which include cultural organisations, international congresses, global sporting events, exhibitions, theme parks, theatres, cinemas, museums, sports centres and festivals.

Examples of positions open to graduates are event management, festival management and congress and conference management.

Structure of programme The leisure programme consists of a major, a specialisation minor and a differentiation minor. The major develops your basic competencies in tourism, and the minors allow you to specialise and tailor your course to match your personal interests and ambitions. It is a project-based programme which means working in multi- cultural project groups on assignments to identify and solve complex problems. You also attend lectures and workshops and, in your third year, you do an internship (preferably) abroad. There are project tutors and a personal study coach who guide and support you, but you set your own learning goals, identify your strengths and weakness, and reflect on your achieve- ments. This requires a significant degree of individual input, and you must be able to structure and manage your own time.

Specifics Leisure Management is a four-year full-time programme. When you graduate, you will be awarded the degree ‘Bachelor of Business Economics (B Ec). This internationally recog- nised degree allows you to apply for master’s programmes in the Netherlands and abroad.

This programme is available at our INHolland campus in Amsterdam/Diemen. The certification code is 34438. This English Stream programme is officially registered as ‘Vrijetijdsmanagement’.

Website If you would like to know more about our Leisure Management degree, then please go to www.INHolland.nl/INHollandcom/bachelors/ leisuremanagement.

Marketing Management The Hague Marketing and management are at the core of every business, whether

Marketing Management

The Hague

Marketing and management are at the core of every business, whether this business is local or international, private or public, non-profitable, non-governmental or even governmental. Marketing managers solve problems, cross cultural barriers and focus on global issues. INHolland University’s bachelor’s degree in Marketing Management prepares you for a career in this fascinating area of business.

Themes Since any company can achieve a global presence from day one, our programme focuses on international business. We consider ques- tions such as: how does a consumer behave and why? How should we calculate the cost price? How can we optimise distribution and logistics? Who is our target group and how do we communicate effectively with it? How do we manage customer relations and improve our competitiveness? Other topics include analysing customer behaviour, optimising supply chains and e-business, helping a company establish a global presence, and dealing with clients from different cultures.

Profile of the profession Marketing managers play an important role in business because marketing and management are at the heart of every organisation. Therefore, the marketing manager is an essential member of any management team. Successful marketing managers understand how to respond to the demands of the international market and how to communicate effectively with people from divergent cultures.

As a marketing management graduate, you have an array of positions open to you. Some of the highest paying and most sought-after jobs in business, governments and NGOs are:

Marketing Manager, Product Manager, Purchasing Manager, Marketing Communication Manager, Client Services Manager and Account Managers in Advertising.

Structure of programme The Marketing Management programme consists of a major, a specialisation minor and a differentiation minor. The major develops your basic competencies in marketing management, and the minors allow you to specialise and personalise your course. Since marketing managers need to communicate effectively in an international environment, we offer instruction in French, Spanish, English and German, all by native speakers. INHolland believes in compe- tence-driven education, so you work on team assignments based on real business situations in addition to sitting individual exams. In the third year, there is a 23-week internship in an approved (international) company of your choice.

Specifics The Marketing Management programme is small scale which means you will have plenty

of personal contact with lecturers, tutors and

a study coach. When you graduate, you will

be awarded the degree ‘Bachelor of Economics’

(B Ec.). This internationally recognised degree allows you to apply for master’s programmes in the Netherlands and abroad. This programme is available at our INHolland campus in The Hague. The certification code

is 34402. This English Stream programme is

officially registered as ‘Commerciële Economie’.

Website

If you would like to know more about our

Marketing Management degree, then please go to www.INHolland.nl/INHollandcom/bachelors/ marketingmanagement.

Media & Entertainment Management The Hague, Haarlem, Rotterdam INHolland University’s bachelor’s degree in Media

Media & Entertainment Management

The Hague, Haarlem, Rotterdam

INHolland University’s bachelor’s degree in Media & Entertainment Management trains you to become a manager in the world of film & television, events, music and media. This fascinating and dynamic industry faces many artistic challenges, uses the latest technology and operates from a global perspective. It calls for professionals who can combine creative talent with international business skills.

Themes The degree trains you to become a co-ordinator or manager in the media, music and entertain- ment industry. It not only teaches you how to work with a range of different people, but also how to do so within the limits of finance, resources and time. It covers themes such as copyright & media law, marketing, communi- cation, account and project management, negotiating and research, strategy, cross- cultural management, and business and entertainment analysis & concepts.

Profile of the profession People working in this profession are creative and enterprising, enjoy working in teams ‘behind-the-scenes’ and have a love for media, music and entertainment. They work for record companies, broadcasters, music publishers, artist management agencies, concert promoters, copyright agencies and recording studios. They create, develop and market new concepts for the industry, lead international and diverse teams, and are responsible for budgeting and deadlines.

Example jobs are music publisher, A&R manager, booking agent, concert organizer, tour manager, manager and new media.

Structure of programme The Media & Entertainment programme consists of a major, a specialisation minor and a differen- tiation minor. The major develops your basic competencies in media and entertainment, and

the minors allow you to specialise and tailor your course to match your personal interests and ambitions. The programme is structured around ten-week projects which simulate real life and the professional working environment. It involves multi-cultural teams, lectures, workshops, and independently applied research. There is great focus on gaining practical experience, so you have the exciting opportunity to set up and run an independent entertainment company. You are also expected to do an internship abroad.

Specifics INHolland University The Hague provides the International Media & Entertainment Manage- ment (IMEM) programme. IMEM focuses on training co-coordinators and managers in the world of film & television, radio, events and interactive media. Graduates are awarded the degree ‘Bachelor of Economics’ and may use the title ‘B Ec’.

INHolland University Haarlem provides the international stream of this programme which is International Music Management (IMM). IMM focuses on the international music & events industry. Graduates are awarded the degree ‘Bachelor of Business Administration’ (BBA).

The certification code is 34952. Both degrees are internationally recognised and allow you to apply for master’s programmes in the Netherlands and abroad. This English Stream programme is officially registered as ‘Media & Entertainment Management’.

Website If you would like to know more about our Media & Entertainment Management degrees, please go to www.INHolland.nl/INHollandcom/ bachelors/mediaandentertainmentmanagement.

Small Business & Retail Management The Hague INHolland University’s bachelor’s degree in Small Business &

Small Business & Retail Management

The Hague

INHolland University’s bachelor’s degree in Small Business & Retail Management sets you up for a solid and successful career in the world of business. Retailers and small businesses are the backbone of a country’s economy and, in today’s global landscape, they need effective, professional managers and entrepreneurs who have an international orientation. This programme teaches you everything you need to run a thriving business.

Themes This programme is ideal for people who would like to start their own business or have a managerial position in a small or large (interna- tional) company. In addition to entrepreneurship, it embraces all the various aspects of running a business - from sales, IT and finance to person- nel management, marketing and communication. Subjects include market research, business studies, business economics, entrepreneurial law, retail management, communication skills, and foreign languages.

Profile of the profession Graduates of this degree can work as entre- preneurs or business managers around the world. Whether they run a small business, manage a retail outlet or have leadership of a company, they are all self-sufficient, business- minded people making the most of their entre- preneurial talent. Around one third of students start up their own business as soon as they have graduated.

Examples of jobs in this profession are franchise owner for a large chain store, branch manager for a supermarket, manager for a wholesale business, and business consultant for an IT company.

Structure of programme This programme consists of a major, a specialisation minor and a differentiation minor. Learning takes the form of lectures, practical assignments, classes and internships.

Each year has four terms, and each term has

a theme. A theme is the foundation of a project,

which you work on in small teams. A project is usually concluded with a presentation to the university, a company or the Chamber of Commerce. This form of working enables you to start up a useful business network. In year

three, you get the opportunity to start your own business. Special classes have also been developed for those who dream of taking over or assuming leadership of an existing company.

Specifics Small Business & Retail Management is a four-year full-time programme. Part-time students often have a job already which meets the course requirements, and they are usually exempt from doing practical work experience. This shortens the course by at least six months. When you graduate, you will be awarded the degree ‘Bachelor of Economics (B Ec).

This programme is available at INHolland The Hague campus. The certification code is 34422. This internationally recognised degree allows you to apply for master’s programmes in the Netherlands and abroad. This English Stream programme is officially registered as ‘Small Business & Retail Management’.

Website

If you would like to know more about our Small

Business & Retail Management degree, please go to www.INHolland.nl/INHollandcom/ bachelors/smallbusinessandretailmanagement.

Tourism & Recreation Management Amsterdam/Diemen, Haarlem INHolland University’s bachelor’s degree in Tourism

Tourism & Recreation Management

Amsterdam/Diemen, Haarlem

INHolland University’s bachelor’s degree in Tourism & Recreation Management meets the needs of the world’s largest industry. Tourism has become one of the most important sources of global employment. It’s also the fastest growing economic sector in many countries. Such industry growth means an increasing demand for tourism managers - professionals who design tourism and recreational products in a responsible and sustainable way. Our programme trains managers to ensure the long-term prosperity of tourism as an integral part of society, and to deal with today’s critical issues.

Themes This programme gives you relevant knowledge and skills in areas such as management, policy- making, consultancy, accounting, marketing, inter-cultural communication and ICT, as well as all the professionally related aspects of tourism, travel and destinations. It also looks at develo- ping tourism products, applying research, using trade publications and handbooks, and under- standing municipal policy and international agreements.

Profile of the profession Most graduates take on jobs that focus on back- office management roles rather than front-office activities. Responsibilities range from carrying out research and finding solutions and oppor- tunities to managing a department or setting up a company. Tourism & recreation managers are well-educated professionals who are familiar with the latest marketing, communication and management techniques. They can also assess the results of research and the significance of trends. Graduates work for a range of organisations:

e.g. tour operators, travel agencies, event organisations, hotels, sport and lifestyle companies, cruise lines, airports, museums, theatres, theme parks and NGOs. Examples positions are product manager, researcher, purchaser and sales manager.

Structure of programme The Tourism & Recreation Management programme consists of a major, a specialisation minor and a differentiation minor. The major develops basic competencies in tourism, and the minors allow specialisation and modification to match your personal interests and ambitions. The programme has a strong project-based approach to learning and provides practical, international experience. You work indepen- dently and in multicultural groups solving complex problems. You do a six-month (international) internship, and join the many field trips here in the Netherlands and abroad. Lecturers provide support and guidance during the project activities, and an individual student career coach supports you during your studies.

Specifics We offer two four-year, full-time programmes at INHolland University: one at our campus in Haarlem and one at our campus in Amsterdam/ Diemen. Graduates of the Haarlem programme are awarded the degree ‘Bachelor of Business Administration’ (BBA). Graduates of the Amsterdam/Diemen programme are awarded the degree ‘Bachelor of Economics’ (B Ec).

The certification code is 34410. Both degrees are recognised internationally and allow you to apply for master’s programmes in the Netherlands and abroad. This English Stream programme is officially registered as ‘Hoger Toeristisch & Recreatief Onderwijs’.

Website If you would like to know more about our Tourism & Recreation Management degrees, please go to www.INHolland.nl/INHollandcom/ bachelors/tourismandrecreationmanagement.

Practical information Dive into the details on the website The website is a great place

Practical information

Dive into the details on the website The website is a great place to get to know INHolland University of Applied Sciences in more detail. You’ll find the content of all our programmes, the admission requirements and an overview of the educational modules on offer. Just click on the name of any programme that catches your eye in the fast-access menu, and jump to all the information you need. You can also read all about the interesting experiences of current and former students. Visit our website at www.INHolland.com.

Information available by telephone Of course, you can also call the INHolland International Recruitment & Admissions Office (IIRO). This is the central point of contact for international students with questions about studying at INHolland University of Applied Sciences. As a prospective student, you can ask the IIRO to send you a programme brochure or registration package. If necessary, they can refer you to experts from the programmes or other INHolland University of Applied Sciences staff.

The IIRO is available from Monday to Friday, from 9:00 – 17:00 CET. Telephone: +31 (0)23 522 3275 You can also email us at:

international@INHolland.nl.

How to apply? Once you have decided which programme you would like to follow, you need to register. This you must do via Studielink at www.Studielink.nl. Please note that the enrolment procedure for international applications can take more than three months. To improve your chances of following the course of your choice, we advise you to enrol as early as possible and send in all the required documents.

Admission requirements

English test: The ability to understand, speak, read and write English at a good level is the most essential requirement for foreign students wishing to enter a Dutch university. Students from non-native speaking countries (countries other than the United Kingdom, Ireland, the United States of America, Canada, Australia, New Zealand and South Africa) need an IELTS certificate with an average score of 6 for writing, reading, listening and speaking. The IELTS certificate is compulsory for Chinese students, although other international students may enter with a TOEFL certificate iBt 80 (Internet Based Test) with an overall score of 80 on reading, writing, listening, speaking. The Cambridge Certificate in Advanced English (CAE) and Proficiency in English (CPE) are also accepted.

For more information on TOEFL, visit www.ETS.org. For more information on IELTS, visit www.IELTS.org.

School diploma: A secondary school diploma and final grade list is required for entering a bachelor’s degree programme. If your diploma and transcript is in English, German, French or Spanish, send a copy of both with your application form to INHolland University of Applied Sciences. If your diploma is in any other language, you will also need to enclose a certified translation (in English, German, French or Spanish) of your diploma and transcript. Please note that foreign diplomas are evaluated to check that you have the required level to enter the degree programme of your choice.

You will also need to show your original diploma and transcript to our Student Administration upon arrival.

Do you need a visa (MVV)? Nationals from the following countries do NOT need a

Do you need a visa (MVV)? Nationals from the following countries do NOT need a visa: Australia, Canada, Iceland, Japan, Monaco, New Zealand, Norway, South Korea, Switzerland, the United States of America and all EU-member states. Nationals from any other country do need a visa. INHolland University of Supplied Sciences will help you if you need a visa by applying for a visa (MVV) on your behalf. We have a special visa service to do this, which is free of charge.

You can contact this service by e-mail:

VisaService@INHolland.nl or by phone +31 (0)23 522 3275.

What about the costs? The tuition fee for the academic year 2009-2010 has not been determined yet. To give you an indication, the 2008-2009 fees were 1,565 for Dutch and EU students, and 6,500 for non- EU students. If you have a Dutch bank account, you can pay your tuition fees in ten instalments. The cost of books and readers is between approximately 500 and 1,250 in the first year. Many of these books will be referred to throughout the programme, so the cost will be lower in subsequent years.

How do you enrol? If you would like to study for your degree at INHolland University of Applied Sciences, then your next step is to apply. You may register to follow a bachelor programme at INHolland via Studielink, www.Studielink.nl. If you don’t have access to the Internet, then please ring the International Recruitment & Admissions Office in Haarlem, which is open Monday to Friday, from 9:00 - 17:00 CET.

Telephone us on +31 (0)23 522 3275 or e-mail us at international@INHolland.nl.

Please quote the code of your programme in your application. The code for INHolland University of Applied Sciences is 27PZ.

International Offices The International Office is one of the first contact points for international students at INHolland. Each INHolland location has an International Office. The office assists all INHolland students with non-study related issues, such as information on studying abroad, grants and scholarships, and questions related to IND (Dutch Immigration and Naturalisation Service). It also organises social activities for international students, advises Schools on the internationalisation of curricula, organises symposiums on internationalisation, and negotiates and maintains contracts with partner institutions abroad.

For contact information about our international offices in Amsterdam/Diemen, The Hague, Haarlem and Rotterdam see page 23.

Addresses International Recruitment & Admissions Office P.O. Box 558 2003 RN Haarlem The Netherlands P:

Addresses

International Recruitment & Admissions Office P.O. Box 558

2003 RN Haarlem

The Netherlands P: +31 (0) 23 522 3275 F: +31 (0) 23 541 2499 E: international@INHolland.nl E: RecruitmentOffice@INHolland.nl

Amsterdam/Diemen Wildenborch 6 1112 XB Diemen The Netherlands

International Office Amsterdam/Diemen Room X0.10 PO Box 261 1110 AG Diemen The Netherlands P: +31 (0)20 495 1015 E: Intoffice.Diemen@INHolland.nl

Haarlem

Bijdorplaan 15

2015 CE Haarlem

The Netherlands

International Office Haarlem Room I1.01 PO Box 558

2003 RN Haarlem

The Netherlands P: +31 (0)23 541 2209 E: Intoffice.Haarlem@INHolland.nl

Rotterdam Posthumalaan 90 3072 AG Rotterdam The Netherlands

International Office Rotterdam Room 0.13 PO Box 23145

3001 KC Rotterdam

The Hague

The Netherlands P: +31 (0)10 439 9872

Theresiastraat 8

E: Intoffice.Rotterdam@INHolland.nl

2593 AN Den Haag

The Netherlands

International Office The Hague

Opening hours: Tuesday 10.00 - 12.00 and Thursday 14.00 - 16.00 Room 1.10 PO Box 93043

2509 AA The Hague

The Netherlands P: +31 (0)70 312 0559 (only available during opening hours) E: Intoffice.DenHaag@INHolland.nl

Colophon Text: INHOLLAND University of Applied Sciences Photography and co-ordination: department Marketing &

Colophon

Text: INHOLLAND University of Applied Sciences Photography and co-ordination: department Marketing & Communication INHOLLAND University of Applied Sciences Coverphoto: RCA Studio/Rene Castelijn Production: Jurriaans Lindenbaum Grafimedia

No rights whatsoever may be derived from this content. For further questions please contact INHOLLAND University of Applied Sciences, department Marketing & Communication, P.O. box 558, 2003 RN Haarlem, The Netherlands

department Marketing & Communication, P.O. box 558, 2003 RN Haarlem, The Netherlands 0 9 - E

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