Q.NO.1 Study the case and identify significant issue.

Ans :LG company was comes in India in the early 1990. It was established in 1997 and the managing director of company is Kwang-Ro Kim 1. LG company Indias share dropped in January 2005 that time its market share in refrigerators fell fractionally from 28.6 % the previous month to 28.1%. 2. It was set up its own factory to make washing machines and refrigerators and in 2004 LG set up a second manufacturing facility at Ranjangaon, near Pune which makes white goods as well as cellular handset phones the first GSM handset manufacturing facility in India. 3.

Q.NO. What marketing strategies did LG adopt to be so successful in India. Ans :- Following strategies used by LG company for adopt Indian market 1.Company was set up a state-of- the-art manufacturing facility at grater Noida, UP. 2.LG is one of the most aggressive advertisers in the white goods industry .it was spending 5% of its revenue on the marketing activities . 3. Company was tie up with cricket ensured the brand buildings exercise would score well on consumer recall apart from singing and leading Indian cricketers . 4.One of the other more important strategies of LG company was that it used penetrative distribution strategy ensured that products were available even in smaller towns and cities, breaking the chain of urban dependency that plagues most white goods manufacturers and it was also used rural marketing. 5. LG reaches into the hinterland through a pyramidal sales structure. 6. It set up branch offices in larger cities and central area offices in smaller towns. Through remote area offices its turn reach out to even smaller town and villages. It was set up 51b ranch offices, 87 CAO and 78 RAOs. Each RAO has servicing, marketing and sales teams at its disposal and an individual budget for marketing activities in its territory. 7. it was used free trial method for attracting people

Q2. Conduct a SWOT analysis of LG. Ans :Strength:1. High market share in white goods 2. It makes different type of all white goods in wide range 3. Advertising power is very high and most aggressive in the white goods industry 4. LG is a company which has multinational market and branches are set up in all over India 5. Brand value is very high in white goods 6. Servicing, marketing, sales and financial power is strong 7. It used V-SAT and Internet technology to connected RAOs and CAOs

Weaknesses:1.