Kabar Indonesia

MEDIa INFOrMaTION
Rp. 25,000 | SGD 6.95
Vol. II Issue 10, 2006
General information
Size : 21 x 29,7 cm, 72 pages,
Sarongs
in full color
and the Publication dates : Bimonthly (see table on Page X)
City Man THE MYSTERY OF THE MISSING TOURISTS
why don’t more people visit the most fascintating country in Southeast Asia ? Circulation : 9000 copies
SUMBAWA:
SECRET RECIPES FOR COFFEE, ISLAND ADVENTURES Readers : at least 22,500 unique readers
across the Archipelago with an
AND VOLCANIC ESCAPADES

quest for
the perfect
wave togian islands additional 3,500 individuals
in other parts of SEA and Australia
lake toba
angels in jakarta
cowboys in kuta
Interviewed: gordon benton
wimar witoelar
John Stanmeyer tony prabowo
Susan Taylor heritage architecture
kopi luwak: the real deal
street art, fashion, music & more
Content : Stories and images of art, travel,
design, culture and people
throughout the archipelago.
central kalimantan
sunny surabaya
muara karang

Advertising deadline : 9 days before publication date

KABAR magazine explores the The distribution The audience

fascination of the art, culture, people 1,800 copies to subscribers With a minimum circulation
across Indonesia of 9,000 copies representing
and places of Indonesia through the 900 copies to subscribers a readership of at least
eyes of its best photographers and the consisting of JICC (Jakarta 27,000 individuals per
words of its finest writers. KABAR International Community
Center) member families
issue throughout Indonesia,
KABAR offers a cost effective
ís community of readers ranges 3600 copies for sale across and unique opportunity
from English-speaking Indonesians Indonesia, limited sale in to reach an affluent and
to international residents and Singapore and Australia educated market across the
2,700 copies distributed archipelago.
visitors, embracing a cross-section to ambassadors and their
of those with a vital interest in the embassies, business leaders,
international organisations
archipelago, and multinationals,
whether from the business or artistic international clubs and
communities. associations, selected hotels

The proposition
Working with KABAR magazine is easy and affordable with
multiple levels of participation.

From carefully crafted advertorial write-ups to advertising

pages, KABAR places all information in the best context within
the magazine to promote your services.
“KABAR magazine may
With annual (5 issues) advertising we offer our clients turn out to be one of the
additional space in the magazine to promote any new products,
special offers or services in the form of advertorials that are few precious magazines
strategically placed. Essentially we offer a free quarter page of that truly has a
advertorial space for each full page of advertising in KABAR.
‘heart’.” C.S., Surabaya-
We work closely with the management and staff of your based reader and writer.
organization to ascertain which aspects best highlight the
value proposition offered to our readership and this work
and research can then be translated into a visual and written
commentary through advertising and/or advertorial(s) that
we create for your use both in KABAR magazine and other
publications of your choice.
 1% Australia Kabar Indonesia
1% Malaysia
breakdown of distribution
2 %Other
2% Singapore
6% Rest of Indonesia
The distribution
1800 copies to subscribers across Indonesia
2% Medan 900 copies to subscribers consisting of JICC (Jakarta
2% Bandung International Community Center) member families
3600 copies for sale across Indonesia, limited sale in
3% Surabaya Singapore and Australia
2700 copies distributed to ambassadors and their
embassies, business leaders, international organisations
and multinationals, international clubs and associations,
selected hotels

18% Bali

63% Jakarta

geographical

1% Airport Lounges
48%
gender
3% Removal &
Relocation Companies &
other org.

7% Subscribers
27% News stand sales
across Indonesia
7% Expatriate clubs
& Associations,
International Schools

7% Silverbird and
Blue Bird Taxis

52%

8% Multinational companies,
International organisations and
embassies

9% Jakarta & Bali 22% Offices in Jakarta

Hotels, Restaurants,
Cafes, and Spas

95%
9% JICC member
households
subscribers and other readers

of KABAR
readers own a
credit card
 Kabar Indonesia
10% Free distribution to selected Airport
Lounges, Restaurants, Hotle Lobbies and
Clubs
breakdown of distribution
30%
Subscriptions Irilit ad miniscil doluptatum ipit wis et, velis alisl et, vulla
feummy nonse tatuerc incinisl ut dunt vel dolutpat num
quat. Lore dolorem zzrit alit erilisit volesectet luptatue
25% veliquam, conulput lore dunt vent nit accum ad dio
Controlled distribution delestrud dolent nibh euip ercin veliscincil irit non volortie
to Ambassadors, dolorer sed min esto odion hendrem iustrud modo eugue
Prominent Members of
Jakarta's International venit, core modigna feugait wis dolortie tio dip eraestrud
Community and at the erci bla feu facinci erat. Duiscid uipsusc incinim zzril
Suites of Select Hotels dolorer ostrud tatuero deliquipit lore ex ent acilisc ilisit
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feugue te eros nibh et nibh et am, suscilis dit augue vel ut
dolorpe rationsed eummodo lutpatetum quatem quis atuerci

distribution
35% For Sale at NewsStands
and Bookstores

72%
9% Other

of KABAR readers
keep their copies
of the magazine for
future reference

19%
Post-Graduate
Degree

“I put Vol. II, Issue 11 in the car 72%

University Degree
and got stuck in traffic,
so I really had a good look at
KABAR. Well done, You have education
created a lively, and fine
magazine.
I was so glad the traffic
moved slowly today.”
S.S., Head of English at Jakarta-
based International School.
SOLD at the following locations: •

Gramedia •

Periplus •

Kinokuniya •

TGA •

Starmart •

Aksara •

QB bookstores •

Newsstands across indonesia •

Selected airport newsstands •

Nationwide convenience stores •

Hero supermarkets •
“I enjoyed every article in the
magazine. It came to my mind that
Ranch market •
I’m pretty ashamed as an Indonesian
Kem chicks •
I didn't recognize some of the places
that you mentioned in the issue, i.e
Circle K •
exotic places in Pelabuhan Ratu or
the other side of Medan....
Minimart •
Keep up the good work.
Definitely I will share it with our
Bintang supermarkets •
clients to get awareness of KABAR
Magazine. Hope we can have mutual
Bali Deli • business in the future.
life.

” A.R., Carat (no.4 media specialist

directly.

Hotel newsagents and more • worldwide)

the free distribution: •

Airport lounges across Indonesia •

Multinational companies, international organisation and embassies •

Join the KABAR community!
powerful and prolonged impact.

Removal and relocations companies & other organisations catering to expatriates •

Kabar Indonesia

offices in Jakarta's central business district •

expatriate clubs and associations, international schools •

KABAR's interaction with your satisfied clients can

collaborators, frequent and varied coverage of your

value of services, products, events and much more.
With a substantial average wage and high disposable

silverbird & bluebird taxis across jakarta •

provide the basis of peer-to-peer referrals that are vital

The high retention rate of the magazine, kept in homes

KABAR provides a forum in which to communicate the

and refernced long beyond its date of sale, makes your

for expatriates as a decision-making tool. For long term
many business and organisations wish to communicate

organisation and what it has to offer our readership has a

organisation ap art of the reader's library and a part of his

income, the average KABAR reader is someone with whom

Jakarta and Bali's best hotels, restauants, cafes, and spas •

brEaKDOwN OF DIsTrIbuTION
 “The response I got from Kabar Indonesia
promotions in KABAR was not
only 3 times the response from
Jakarta Java Kini during the
WHAT THEY SAY ABOUT KABAR
time of publication
– I kept getting calls from
KABAR readers about the
same promotion for months
afterwards!”
R.T., CEO of Jakarta-based adventure “Jan, it's brilliant. What a
tourism company wonderful edition!!!!!!!!!
We are over the moon and
we've got copies ready
to go out to all our families.
It has been a pleasure working
with you both.
Congratulations.”
B.B., International School Principal, Jakarta.

“Congratulations...
a really interesting
magazine that has depth.”
H.M., Jakarta reader and 2007
Chair of Jakarta Highland
Gathering

“This is actually the first time

“I am so happy for the privilege
to be in the fringes of the KABAR
community. I have the
good fortune to meet you and I
hope this effort continues. I, for
one, will spread the good
word to all the media that we
have access to.”
W.W., former spokesman to the Indonesian
President, political commentator and
talkshow host
I have read KABAR and found it a
really interesting read - a good mix
of issues in Indonesia and profiles
of interesting people. I will now be
on the
look out for future editions as they
come out.”
F.P., Deputy Director, Australian Education
International, Australian Embassy
 Kabar Indonesia
aD sPECIFICaTIONs
Production Requirements
Digital copy on CD-Rom
in high resolution (175-
line screen & minimum
300dpi) and fine digital
color proof.
Acceptable formats
include TIFF, JPEG,
or EPS file – CMYK.
Fine digital color proof
must be furnished for
accurate color match and
coverage.
Bleed:
Ads that are intended to
bleed must be sized and
trimmed to the listed
bleed sizes. All live
matter (text, images not
to be trimmed) must be
kept within the non-bleed
measurements.
Working with KABAR magazine,
whether through advertising,
advertorials , or other part involvement
in KABAR initiatives, represents the
creations of a partnership: not only with
a publication but with a community.
Full Page
Discounts are offered for long Trim
Bleed
210 x 296mm
216 x 302mm
term advertisers and enhanced
Non Bleed 190 x 276mm
with complimentary editorial and
advertorial coverage within the
magazine.
Contact us for further information
and to explore the many possibilities of
partnership with KABAR. Half Page Vertical
Trim 105 x 296mm
Bleed 108 x 302mm
Non Bleed 95 x 276mm
Join the adventure!
Any matter that Specification:
extends beyond the Trim size: 210mm x
non-bleed safe area 296mm, Printing: Sheet
may be trimmed due offset,
to folding and bindery Binding: Perfect bound,
variations. Any image Color: CMYK throughout,
or background color Screen ruling: 175
intended to bleed must lines/inch,
extend a minimum Paper: Lumi-art 100
of 5mm past the trim gsm,
dimensions on all four (Cover: varnished 200
sides of the ad. gsm)
Spreads: Please send all
The Publisher cannot advertising materials to:
guarantee the alignment KABAR media
of type or design Jl. Kemang Selatan VIII
along the No. 67K
center fold line as Jakarta 12730,
adjoining pages can INDONESIA
shift up to 5mm in the p. +62.21.718 0616
binding process on f. +62.21.717 3035
certain copies.
Half Page
Trim
Bleed
148 x 210mm
151 x 216mm
Non Bleed 138 x 190mm
1/3 Page Vertical
Trim 70 x 296mm
Bleed 73 x 296mm
Non Bleed 60 x 270mm
 Kabar Indonesia
PubLIsHING sCHEDuLE
Publication Date Deadline for Artwork/Submissions Issue Theme

March 18 th, 2008 March 9 th, 2008 Bali: the many sides of paradise

May 18 th, 2008 March 9 th, 2008 Music, Food & Love
Participation in the guide section as an advertiser or
to publish your listing is an effective way to reach a
July 18 th, 2008 July 9 th, 2008 A Design For Life: The Green Issue sophisticated readership that extends from platinum and
corporate card holders, KABAR readers and visitors to
Urban Legends: exploring Indonesia’s finest Hotels and Resorts.
September 18 th, 2008 September 9 th, 2008 the cities of the archipelago

November 18 th, 2008 November 9 th, 2008 The Water Issue The Guide will be published and distributed on January 9th
of 2009 with a first-run of 9000 copies.
 Kabar Indonesia
ADVERTISEMENT AGREEMENT 2008

Name: Company/Institution:

Address: email:

Phone/Fax:

and KABAR magazine undertake this contract for advertising:

Details
Rates
Check
Number of Issues Investment* (Rp)

1 12,600,000 [ ]
A4 Full Page 3 30,600,000 [ ]
5 45,000,000 [ ]

1 9,000,000 [ ]
Half Page 3 22.500.000 [ ]
5 30,600,000 [ ]

1 6,300,000 [ ]
Third Page 3 12,600,000 [ ]
5 18,000,000 [ ]

Special Offer:
• 3 full page advertisements (to be used in any editon of the Village due out
Discounted rate** of
before end 2008)
Up to 3 Rp.27.000.000 (for payment made
• 1 page of editorial space (to be developed in collaboration with your
before February 27th, 2008)
organization)

• 5 full page advertisements (to be used in any editon of KABAR due out
Discounted rate** of
before end 2008)
Up to 7 Rp.40.500.000 (for payment
• 2 page of editorial space (to be developed in collaboration with your
made before February 27th, 2008)
organization)

ADDITIONAL COMMENTS:
• 1 full page of editorial space to be used as a one-time (1 page) write-up in any issue on an aspect of your organization and to be agreed upon by advertiser or as
up to 2 separate half-page write-ups
• 2 pages editiorial space to be used as a one-time (2 page) write-up or as up to 4 separate half-page write ups in any issues(s) on an aspect of the organization to
be agreed upon by advertiser
• Both Special Offers come with 20 annual Subscriptions to KABAR Indonesia (a Rp. 3,600,000 value)

Thank you for your support, 2008

Date Place

Signature of JICC representative Signature of Advertiser

* Discounted rates require upfront payment in full

** Discounted rates for special offer requires upfront payment in full Before February 27th, 2007

Please make your payment to:

PT. Sentra Komuniti International Jakarta
Panin Bank Cab. Kemang
A/C No. 128 5000387
SWIFT: PINBIDJA
 Kabar Indonesia
ADVERTISEMENT AGREEMENT 2008
directory

Name: Company/Institution:

Address: email:

Phone/Fax:

and KABAR magazine undertake this contract for advertising:

Rates
Details Check
Number of Issues Investment* (Rp)

1 2,700,000 [ ]
1/3 3 5,400,000 [ ]
5 6,300,000 [ ]

1 2,250,000 [ ]
1/4 3 4,500,000 [ ]
5 5,400,000 [ ]

1 1,400,000 [ ]
1/6 3 3,600,000 [ ]
5 4,050,000 [ ]

1 0,900,000 [ ]
1/12 3 1,800,000 [ ]
5 2,250,000 [ ]

see illustration below for more details

ADDITIONAL COMMENTS:

• 1 full page of editorial space to be used as a one-time (1 page) write-up in any issue on an aspect of your organization and to be agreed upon by advertiser or as
up to 2 separate half-page write-ups
• 2 pages editiorial space to be used as a one-time (2 page) write-up or as up to 4 separate half-page write ups in any issues(s) on an aspect of the organization to
be agreed upon by advertiser
• Both special Offers come with 20 annual Subscriptions to KABAR Indonesia (a Rp. 3,600,000 value)

Thank you for your support, 2008

Date Place

Signature of JICC representative Signature of Advertiser

* Discounted rates require upfront payment in full

** Discounted rates for special offer requires upfront payment in full Before February 27th, 2007

illustration

1/4

1/3 1/6

Please make your payment to:

PT. Sentra Komuniti International Jakarta
Panin Bank Cab. Kemang 1/6 1/12
A/C No. 128 5000387
SWIFT: PINBIDJA

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SEEKER
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¯[THE SAMAYA]
WHERE ¤
PHONE ¤
WEB ¤ www.thesamayabali.com
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¯[THE BALE]­­
WHERE ¤
PHONE ¤
WEB ¤ www.thebale.com
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¯[THE OBEROI]
WHERE ¤
PHONE ¤
WEB ¤ www.oberoibali.com
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BALI SPECIAL OFFER www.kabarmag.com
¯[AYODYA RESORT]­
WHERE ¤
PHONE ¤
WEB ¤ www.ayodyaresortbali.com
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¯[KOMANEKA]
WHERE ¤
PHONE ¤
WEB ¤ www.komaneka.com
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