pidan en sus Hendas locales; ex0 fendré un efecto mucho mayor
fen el mercado”
“Hames estado en l negocio drante 100 aos y deseames seuit
nl otros 100... on es flanropi. soe cere de incrporar café
sos en nueses marcas rnp como una manera mas eet y
compeitva de acer nego.
‘Annemieke Wi, direclra senior de los programas de
‘ortenibldad de arculos de comerco de Kraf Foods
Kea
rest; Kral, que compra slrededor del 10 por cieno dela coseche
mundial de café, acordé comprar grancs ceifieades como pro-
dducidos con précticas agricola: sosteniles y mezclarls con sus,
moreas del mercado masvo. Los compras oscenderén o 3,100
millones de délares envales y beneficardn o los egricllores de
Bras, Colombia, México y América Cental, Tensie Whelen, d=
reclora general de la Alianza Rainforest, elogié el acuerdo y
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