Syllabus IB 10-12 Sem3

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL UNIVERSITY
(Estd. Under section 3 of the UGC act 1956, notification no. F-9-12/2001(A)-U-3 of the Govt. of India)
Accredited by NAAC with A Grade
SYLLABUS SEMESTER: III
PROGRAM: MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH: MBA-IB (2010-2012)
SYLLABUS - SEMESTER III
MBA IB [2010 -12] SYLLABUS SEMESTER III
SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

PROPOSED PROGRAM STRUCTURE MASTER OF BUSINESS ADMINISTRATION [International Business] MBA-IB [2010-2012] SEMESTER III
Core Courses Course Code Course Name Sales & Distribution Management Indirect Taxation Total (All Compulsory) Credits Internal 60 30 90 Marks External 40 20 60 Total 100 50 150 Page No.
020241301 020241302
2 1 3


PROPOSED PROGRAM STRUCTURE MASTER OF BUSINESS ADMINISTRATION [International Business) MBA(IB) [2010-2012] SEMESTER III: SPECIALISATION 1) A student has to complete 30 External credits in Semester III. 2) In Semester III students are required to select minimum 18 credits from any one functional area of specialization and rest of the 9 credits from specialization /nonspecialization area out of the courses mentioned below. 3) To run a course minimum requirement is 15 nos and maximum requirement is 65 nos. Marketing Credits 3 3 3 3 2 2 2 2 2 2 Internal 90 90 90 90 60 60 60 60 60 60
Course Code 020241303M 020241304M 020241305M 020241306M 020241307M 020241308M 020241309M 020241310M 020241311M 020241312M
Course Name International Marketing B2B Marketing Consumer Behavior Brand Management Strategic Marketing Management Pricing Services Marketing New Product Development Marketing Modeling On Line Marketing Strategy
Marks External 60 60 60 60 40 40 40 40 40 40
Total 150 150 150 150 100 100 100 100 100 100
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PROPOSED PROGRAM STRUCTURE MASTER OF BUSINESS ADMINISTRATION [International Business) MBA-IB [2010-2012] SEMESTER III: SPECIALISATION Supply Chain Management Course Name Credits Internal 020241313 SCM 020241314 SCM 020241315 SCM 020241316 SCM 020241317 SCM 020241318 SCM 020241319 SCM 020241320 SCM 020241321 SCM 020241322 SCM 020241323 SCM Case Studies in SCM Designing & Managing the Supply Chain Strategic SCM Operations Management Production, Planning and Control Retail SCM Materials Management Quality Management Risk in SCM Lean Six Sigma Supply-Chain Operations Reference (SCOR) 3 3 3 2 2 2 2 2 2 2 1 90 90 90 60 60 60 60 60 60 60 30
Course Code
Marks External 60 60 60 40 40 40 40 40 40 40 20
Total 150 150 150 100 100 100 100 100 100 100 50
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PROPOSED PROGRAM STRUCTURE MASTER OF BUSINESS ADMINISTRATION [International Business) MBA-IB [2010-2012] SEMESTER III: SPECIALISATION
HR Course Code 020241324 HR 020241325 HR 020241326HR 020241327HR 020241328 HR 020241329 HR 020241330 HR 020241331 HR 020241332 HR Course Name Labour Legislation & Industrial Relations Organizational Design& Development Performance Appraisal Learning & Development Compensation & Rewards Management Applied Behavioral Techniques Strategic Human Resource Management Talent Acquisition HR Audit & Accounting Credits 3 3 3 3 3 3 2 2 2 Internal 90 90 90 90 90 90 60 60 60 Marks External 60 60 60 60 60 60 40 40 40
Total 150 150 150 150 150 150 100 100 100
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PROPOSED PROGRAM STRUCTURE MASTER OF BUSINESS ADMINISTRATION [International Business) MBA-IB[2010-2012] SEMESTER III: SPECIALISATION
Finance Course Code 020241333 F 020241334 F 020241335 F 020241336 F 020241337 F 020241338 F 020241339 F 020241340 F 020241341 F 020241342 F 020241343 F Course Name Investment Analysis Risk Management & Insurance Financial Econometrics International Financial Management Futures and Options Mergers and Acquisitions Financial Modeling Banking Case Studies in Corporate Finance Corporate Valuation Global Financial Markets & Institutions Credits 3 3 3 2 2 2 2 2 2 2 1 Internal 90 90 90 60 60 60 60 60 60 60 30 Marks External 60 60 60 40 40 40 40 40 40 40 20
Total 150 150 150 100 100 100 100 100 100 100 50
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PROPOSED PROGRAM STRUCTURE MASTER OF BUSINESS ADMINISTRATION [International Business) MBA-IB[2010-2012] SEMESTER III: SPECIALISATION
BUSINESS IT Course Code 020241344 IT 020241345 IT 020241346 IT 020241347 IT 020241348 IT 020241349 IT 020241350 IT 020241351 IT 020241352 IT Course Name Business IntelligenceInformation to Insight. IT Strategic Planning for adding Business Value Collaborative Project Management Green IT Business Analysis using SPSS ERP CRM ERP SCM ERP FICO ERP - HRM Credits 3 3 2 2 2 2 2 2 2 Internal 90 90 60 60 60 60 60 60 60 Marks External 60 60 40 40 40 40 40 40 40
Total 150 150 100 100 100 100 100 100 100
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PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA IB (2010-12) NO. OF CREDITS : 2 COURSE : SALES AND DISTRIBUTION MANAGEMENT NO. OF HOURS : 30 COURSE CODE : 020241301 OBJECTIVES: The course aims to help the students understand the key concepts of sales and Distribution Management. It aims at explaining the basic selling skills, the selling process, management of quotas and territories etc. The distribution Management covers the various basic aspects of channel distribution and also the management of channel member behavior. COURSE CONTENT: SR. NO. 1 2 3 TOPICS Introduction to sales and Distribution Management, Role and duties of Sales Manager. The Selling Process and different theories of selling. Working as a group the importance of sales force, Training of sales force The motivation of sales force ( Maslows hierarchy of needs/Hertzbergs two factor theory/ equity theory/ expectancy theory) recruitment and selection, compensation, monitoring, and control, Management of Sales territory and sales quota Sales promotion Introduction to distribution channel management To understand The concept of channel flows Managing a channel design Basics of logistic/inventory/ transportation planning Managing channel member behaviour Total hours NO. OF HOURS 4 4 6
4 5 6
4 3 6
3 30 hrs.

MAIN BOOKS Sales Management Decisions, Strategies and Cases Richard R Still, Edward W. Cundiff and Norman A.P.Govani Prentice Hall of India The Management of Business logistics- a supply chain perspective Coyle, Bardi, Langley ( Thomson-South western SUGGESTED READING HBR Jul/Aug2006 Sales and distribution Management Tapan K Panda, Sunil Sahadev Oxford University Press Sales Management-Analysis and Decision making Ingram, La Forge, Avila, Schwepker Jr, Williams Thomson-South Western Sales and Distribution Management(Text and Cases) Krishna k havaldar Vasant M Cavale Tata McGraw Hill Selling and Sales Management David Jobber and Jeoff Lancaste Pearson Education Marketing Management South Asian perspectiv Philip Kotler and Keller Prentice Hall

PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA IB (2010-12) NO. OF CREDITS : 1 COURSE : INDIRECT TAXATION NO. OF HOURS : 15 COURSE CODE : 020241302 _______________________________________________________________________________________ COURSE CONTENT: SR. NO Basics of Taxation 1 2 3 4 5 6 7 8 9 10 IB and Taxation Modeling of Taxation Handling Taxation: Modus Operandi Tools available in IB for handling Taxation FT Policy and Taxation SVB Documentation Case Studies Practical Total Hours
TOPICS
NO OF HOURS 1 1 1 1 2 1 2 2 2 2 15
SUGGESTED READINGS: UGGESTED R
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PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-11) NO. OF CREDITS : 3 COURSE : INTERNATIONAL MARKETING NO. OF HOURS : 45 COURSE CODE : 020241303 M
Sr. Case Case Title No. No.* 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Agro Industria Exportadora S.A. (AI) U.S. Pharmaceuticals, Inc. (A) Foremost Dairy in Thailand The Political-Legal Environmant of Cigarette Marketing A. L. Labs, Inc. Whirlpool: The European Market Domino Pizza in Japan North American Watch Corporation (NAWC) Metro Corporation: Technology Licencing Negotiation General Mills Looks Abroad Nestle (A): A Case of Dying Babies Raytheon's Offset Adventure Alimentaires de Barria S.A.: Operating in an Inflationary Economy Sony Corp. Pall Corporation TOTAL HOURS * From International Marketing by Vern Terpstra & Ravi Sarathy. ** The Group will be alotted 60 minutes for the Primary Presentation which will carry 30 marks. After the Primary Presentation, two other Groups will make independent Critical Presentations. Each Critical Presentation will be allotted 15 minutes and will carry 15 marks. The two Groups that will make the Critical Presentations will be identified after the Primary Presentation is over. Each Group will make one Primary Presentation and two Critical Presentations. SUGGESTED READING: 1) 2) 3) 4) 5) 6) Crinkota Michael [2007]-International Marketing, 8th Ed.- Thomson,South Western Pub. Onk visit sak/Shaw John [2004] International Marketing 3rd Ed.- Pearson Education Doole Isobel/LowC R [2001] International Marketing Strategy 2rd Ed. Thomson Learning Cateora Philip R/ Graham J L [2006] International Marketing 12th Ed.- TMH TerPstraV/Sarathy R [2004] International marketing 5th Ed. Thomson South Western Lascu Dana-Nicoleta [2003] International marketing Biztantra Pub. 1.1 2.2 4.2 5.1 6.2 7.2 8.2 9.3 10.2 11.1 12.1 13.3 15.1 16.2 17.1
NO OF HOURS 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 45
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PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO. OF CREDITS : 3 COURSE : B2B MARKETING NO. OF HOURS : 45 COURSE CODE : 020241304 M COURSE CONTENT: SR. TOPICS NO 1)Building Value Understanding in B2B Markets 1 Organization mission, objectives, goals Perspective on industry, market, competitive environment
NO OF HOURS 10
2) Formulate B2B Strategy: the STP Approach Segmentation, Targeting,Positioning Analysis of competition,Value and pricing strategy 3) Design, Communicate and Deliver Value New product/portfolio management processes Brand strategy and management Integrated market communications Channel/distribution strategy and Sales support 4) Effective Implementation and Management Manage customer relationships Measure/track performance Total Hours
10
10
15
45
SUGGESTED READINGS:SUGGESTED READING:
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SPECIALISATION SEMESTER III [MARKETING] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 3 COURSE : CONSUMER BEHAVIOUR NO OF HOURS : 45 COURSE CODE : 020241305 M OBJECTIVE: The course aims at introducing students to the vast world of Consumer Behaviour and aims at developing the knowledge and skills of students to effectively deal with the insight of Consumer and its implementation in the marketing set up. COURSE CONTENT Sr. No. 1 Topics Nature , Scope and Importance of Consumer Behaviour What is Consumer Behaviour Need for studying Consumer Behaviour Development of the field of Consumer Behaviour Ethics in Marketing Personality and Consumer Behaviour What is Personality? The Nature of Person Theories of Personality Freudian Theory- Id, Superego, & Ego Jungian Personality Types Neo-Freudian Personality Theory Trait Theory Consumer Susceptibility to Interpersonal Influence From Consumer Materialism to Compulsive Consumption Consumer Ethnocentrism: Responses to Foreign-Made Products Self and Self-Image One or Multiple Selves The Makeup of the Self-Image The Extended Self /Altering the Self No of Hours 5
13

Consumer Perception What is Perception ? Sensation Awareness Threshholds Absolute Threshold Terminal Threshold Differential Thresholds and the j.n.d Subliminal Perception Dynamics of Perception Perceptual Selection Nature of the Stimulus eg White space Important Selective Perception Concepts Perceptual Organization Perceptual Interpretation Consumer Imagery Product & Service Images Perceived Price Perceived Quality Retail Store Image Manufacturer's Image Brand Image Perceived Risk How Consumers Handle Risk Consumer Learning and involvement What is Learning? Principle Elements of Learning/ Motives/Cues/Response/Reinforcement Behavioural Learning Theories/Applying concepts to Consumer Behaviour Cognitive Learning Theory/Memory/ Characteristics of Memory Systems Sensory memory Short-Term Memory Long-Term Memory Retrieval of Information Involvement Theory High- and Low-Involvement Media Involvement Theory and Consumer relevance Consumer Attitude Models and Attitude Change strategies What are Attitudes ? Characteristics Structural Models of Attitudes Attitude Formation
14


How Attitudes are Learned Sources of Influence on Attitude Formation Attitude Change /Strategies Changing the Basic Motivational Function Behaviour can Precede or Follow Attitude Formation Cognitive Dissonance. Attribution Theory Consumer and the influence of Social and Cultural settings Group Influence, Family Influence, Social class, Influence of Culture( sub culture, cross culture) What is a Group ? Classification of Groups / Types of Groups Consumer Relevant Groups Reference Groups Factors that Affect Reference Group Influence Applications of the Reference Group Concept Celebrities The Expert The "Common Man" Other Appeals & benefits of the Reference Group Appeal Functions of the Family Family Decision Making Family Roles Dynamic of Husband-Wife Decision Making Children The Family Life Cycle Importance of Culture/Subculture/ cross culture Personal Influences and Opinion Leadership Process What is Opinion Leadership Dynamics of Opinion Leadership A Profile of the Opinion Leader Knowledge & Interest Consumer Innovators Personal Characteristics Media Habit Frequency & Overlap of Opinion Leadership The "Market Maven" The Situational Environment of Opinion Leadership The Interpersonal Flow of Communication 2-step flow of communication theory Multistep flow of communication theory Opinion Leadership & the Firm's Promotional Strategy Programs Designed to Stimulate Opinion Leadership
15


Advertisments Simulating Opinion Leadership Word-of Mouth Creation of Opinion Leaders Diffusion of Innovations The Diffusion Process The Innovation The Channels of Communication The Social System Time Adopter Categories Rate of Adoption The Adoption Process Consumer Decision making Process What is a Decision? Levels of Consumer Decision Making Extensive Problem Solving Limited Problem Solving Routinized Response Behaviour Models of Consumers: 4 Views of Consumer Decision Making An Economic View A Passive View A Cognitive View An Emotional View A model of consumer decision making TOTAL HOURS
45
SUGGESTED READING:1. 2. 3. 4. 5. 6. Schiffman and Kanuk [2009] Consumer Behavior, 9/e Prentice Hall. Batra Satish / Kazmi S.H [2004] Consumer Behavior text and cases- Excel books. Blackwell Roger/Miniard Paul [2002] Consumer Behavior Thomson Kardes Frank [2005] consumer Behavior and managerial decision making Pearson Education. Assael Henry [2005] Consumer Behavior: a Strategic Approach Biztantra Publication. Hawkins / Best / Coney [2004] Consumer Behavior 9th ed Tata Mcgraw Hill Publisher.
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SPECIALISATION SEMESTER III [MARKETING] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 3 COURSE : BRAND MANAGEMENT NO OF HOURS : 45 COURSE CODE : 020241306 M COURSE CONTENT Sr.No. 1. Topic Objectives of the course Students should gain in-depth understanding of the following areas: The concept & construct of Branding & its evolution Creating & Maintaining Brands Key issues in managing and growing the brand over time Tracking the health of the brand I Brands and Brand Management What is a Brand? Products v/s Brands Why do brands matter? Role of Brands in the market Can Anything Be Branded? Process of Brand Creation II The Brand Equity Concept Customer Based Brand Equity Model Sources of Brand Equity Building a strong brand : Brand Positioning III Creating a Brands Identity Elements of Brand Identity & Criteria for choosing them Brand Image v/s Brand Identity Relevance of Brand Personality Designing Marketing Programs to build brand equity Measuring & maintaining brand equity IV Growing a Brand through Brand Extensions Extension Strategies Advantages and Disadvantages of Extensions Understanding how customers evaluate brand extensions Evaluating extension opportunities No of Hours 3
2.
3.
4.
10
5.
17


6. V Managing a Portfolio of Brands Classification of Brands & their implications on strategy Principles of Brand Portfolio Management VI Managing Brands over time Repositioning & revitalizing brands VII Brand Health Measurement and Tracking System Brand Audits Elements of the brand to be tracked Brand Health Monitoring VIII Cases in Brand Management Total Hours 6
7.
8.
9.
6 45
SUGGESTED READING:1. 2. 3. 4. Keller Kevin [2008] Brand Management 3/e Pearson Power. Aakar David [1991] Managing Brand Equity The Free press. Aakar David [1996] - Building Strong Brands - The Free Press. Kapferer Jean Noel [2004] Strategic Brand Management, Kogan Publishing.
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SEMESTER IV [MARKETING] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO. OF CREDITS : 2 COURSE : STRATEGIC MARKETING MANAGEMENT NO. OF HOURS : 30 COURSE CODE : 020241307 M
COURSE CONTENT SR. NO. 1 2 3 4 5 6 7 8 9 10 Jordan A/S case Analysis The Best frozen foods company case analysis Can: Bata Survive its past case analysis The AT cross company case analysis Death of a sales men case analysis Gramophone company of India Ltd. Case analysis. Corporate reports flying low case analysis The parker house case analysis Software architect b (mark: audit) case analysis Selling US ice-cream in Korea case analysis Total Hours TOPICS NO OF HOURS 3 3 3 3 3 3 3 3 3 3 30 hours
SUGGESTED READING: ICFAI Press [2006] Case Studies in Strategic Marketing Management ICFAI Press.
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SPECIALISATION SEMESTER III [MARKETING] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : PRICING NO OF HOURS : 30 COURSE CODE : 020241308 M COURSE CONTENT Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Topic Introduction : Profitable Pricing Customers : The Role of Price in the Purchase Decision Judging and Measuring Price Sensitivity Costing for Pricing, Introduction to Financial Analysis Financial Analysis Managing Price Competition Formulating Strategy Customer Negotiation Segmented Pricing Pricing in the Marketing Mix Competitive Advantages Psychological Aspects of Pricing Legal Issues and Ethical Issues Final round up session Total Hours No of Hours 2 2 2 2 2 2 2 2 2 3 3 2 2 2 30
GESTED READING: SUGGESTED READING:
20

CORE SUBJECT SPECIALISATION SEMESTE III [MARKETING] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : SERVICES MARKETING NO OF HOURS : 30 COURSE CODE : 020241309 M __________________________________________________________________________________________ OBJECTIVES: To build an appreciation of the differences in marketing treatment required by services as compared to goods. To familiarize students with the tools and techniques used in services marketing. To develop the capability to analyze and apply services marketing related concepts to business situations. COURSE CONTENT Sr. No. 1 Topic Course Overview & Introduction to Services Role and Importance of Services in the Global Economy Evolution of Services Marketing How are Services Different? Case: Customer Service at Singapore Airlines Service Quality and Service Standards Designing Service Delivery Process Case: Mumbais Dabbawalas Physical Evidence and Servicescapes Revenue Management Case: Prego Italian Restaurant Service Recovery Case: Northwest Airlines and Detroit Storm Managing Employees and Internal Marketing CRM Case: Lessons from Walmart No of Hours 2
3 4
2 2
5 6
2 2
8 9
2 2
21


10 11 Marketing Communication and Positioning Pricing of Services Case: North Pittsburgh Telephone Company Integrated Gaps Model Case: Giordano Presentations Recap TOTAL HOURS 2 2
12
13 14
2 4 30
SUGGESTED READING:1. Zeith and Valarie / Bither Mary [2008] services Marketing tata Mcgraw Hill. 2. Lovelock Christopher / Jochen Wirtz [2006] series marketing people Technology & Strategy Pearson Education. 3. Apte Govind [2004] Services Marketing Oxford University Press. 4. Hoffman K.D [2002] Essentials of services marketing 2nd ed Thomson South Western Publisher. 5. Srinivasan R[2005] services marketing , Prentice Hall of India. Lovelock / Wirtz/Keh[2002] services marketing in India prentice hall Publisher.
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SPECIALISATION SEMESTE III [MARKETING] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : NEW PRODUCT DEVELOPMENT NO OF HOURS : 30 COURSE CODE : 020241310 M __________________________________________________________________________________________ COURSE CONTENT Sr. No. 1 2 3 4 5 6 7 8 Topic Introduction and Reasons for NPD Failure, Myths about NPD Barriers to New Product Opportunity Identification and Idea Generation Product Design and Design Trade-off Decisions Concept Testing &Forecasting Techniques Product Launch TOTAL HOURS SUGGESTED READING:SUGGESTED READING: No of Hours 3 3 3 6 6 3 3 3 30
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SPECIALISATION SEMESTE III [MARKETING] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : MARKETING MODELING NO OF HOURS : 30 COURSE CODE : 020241311 M _________________________________________________________________________________________ OBJECTIVES: To build an appreciation of the differences in marketing treatment required by services as compared to goods. To familiarize students with the tools and techniques used in services marketing. To develop the capability to analyze and apply services marketing related concepts to business situations. COURSE CONTENT Sr. No. 1
Topic
No of Hours 2
2 3 4 5 6 7 8 9 10
Introduction to models Application of matrix algebra and probability based approach to marketing problems Market share Types and methods Response curves to marketing effort Shapes of response curves+ Solver used Customer valuation models Life time value and margin models Markov switching of brands in the purchase consideration Brand switching and long term steady state share (Logic and application) Reach, Frequency and impact use in media planning Conceptual structuring of Gross rating points (GRP) Advertising decay rate calibration and GRP management Linear program structuring to maximize impact or to reduce costs Effectiveness of advertising spend (V_W model + Integrative models) PERCEPTOR for market share
2 2 2 2 2 2 2 2 3 3 3 3 30
New product models (1) _ Innovative Diffusion of innovation New product models (2) _ Innovative+ Imitative +PRB 11 Diffusion of innovation Distribution models 12 Balderstone model of intermediaries, Market selection model, Reillys Law BCG 13 Application Total Hours SUGGESTED READING:
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SPECIALISATION SEMESTE III [MARKETING] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : ON LINE MARKETING STRATEGY NO OF HOURS :30 COURSE CODE : 020241312 M __________________________________________________________________________________________ COURSE CONTENT Course Objective: Dramatic changes in the landscape is a given at the cusp of a transformational upheaval. The chaotic and seemingly unpredictable movements that one sees at the global level in almost every walk of life on the planet have only left enormous amounts of confusion in its wake. In this situation, it becomes pertinent to be able to note that within this dark smoke of uncertainty are patterns that seem to be emerging. These patterns may enable not only clarity on the what's so? of the situation at hand but more importantly the point to the so what? that will power the set of actions that could convert the current situation into an opportunity both for oneself as well as for the organizations and communities that one represents. The course is therefore not designed to address a how to? kind of inquiry. Rather, it seeks to work towards creating a world view for individual participants that will enable them to see, design and work towards creating solutions that would enable optimal application of the available potential both individually as well as organizationally. While terminology that precedes and is coterminous with change is used with alacrity (e.g.3G, B2B, CXO, or even older terms like vendor, customer, partner, etc) the significance of the each term remains in an evolutionary dynamic, changing with the current context of business. The course will essay to move the context of the title from its roots in the past (B2B) to a more sustainable scenario of the future (like a B2X or even X2X) that comes from an emphasis on the study of the emergent structures and relationships in markets across all borders rather than its limited current (or past) expression. The seeming complexity of the course lies only in the fact the emergent business reality is in sharp contrast to the economic, social and business reality of all the past years of the post-industrial revolution era to-date, to which almost all of us, almost without exception, are sufficiently conditioned. The course essentially seeks to be an introduction to this emergent reality and a propellant for effective and sustainable action in this emerging new global order.
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The objective is to enable the creation of a group of dynamic actioners who not only can see and predict trends in various aspects of the business structure, but who can 'meta-polate' and design for themselves or for their employers, business structures and processes to fully exploit the opportunities that are showing up for those with the right vision. The ultimate success of the Course is in creation of a world-view for each student that s/he can use and revise on-goingly through her/his career both as a business-person and world citizen. Curriculum: 1. 2. Fundamentals of Business & their transformation The Nature & Effect of Emergent Business Change i. ii. iii. 3. i. ii. iii. iv. v. vi. 4. 5. 6. Evolution vs. Transformation Business Definitions & Structures Business to Business Relationships and Flows of Resources The Continuing Dissolution of Asymmetry of Information Business Communication and Buyer Behavior Forecasting, Segmentation, Extrapolation & Meta-polation Structural changes in Businesses & Markets: Monoliths, Market Power, Centralized Structures, Networks, Platforms & Webs The Emergent Theory of (Zero) Pricing Value, Value Chains & Surrogate Value
Traditional Functional Aspects of Business and Markets, their disruption and its effects
Directions of Business and Personal Opportunity Incremental Strategic Action Nature as a Model for Business in a Networked World
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Pedagogy: The course shall be conducted over one semester, in a three-hour weekly class session format. Apart from this class interaction, the course includes the active use of the latest mass distributed on-line technologies, such as e-groups, chats, etc. This ensures that the students get a hands-on look at the transformational processes that are emerging in communication, business design, marketing, finance, operations, etc. The pedagogy shall be extremely eclectic and will use a variety of cases, readings, references, discussions, class guests etc. No specific text book has been prescribed. However, the following books are recommended for reference and study: Chris Anderson: Free: The Future of a Radical Price Chris Anderson: The Long Tail: Why the Future of Business is selling Less of More Christopher Locke, Rick Levine, Doc Searls, David Weinberger: The Cluetrain Manifesto CK Prahalad/MG Krishnan: The New Age of Innovation: Driving Co-Created Value through Global Networks Peter Wayner Free for All Seth Godin: Tribes: We Need You to Lead Us Evaluation: Continuous and multi-dimensional evaluation are the two main principles on which the evaluation system for this course has been based. Every participant is evaluated for their continued contribution to the course and to its other participants. Each class session, all class documents, postings on the group, group and individual assignments, tests and examinations will all add up to make the individual scores for the course. Actual heads of evaluation (e.g. In-class Participation, Off-class (or On-Line) Participation , Presentations, etc) will be communicated during the course. The exact proportion of marks for each head of evaluation will depend on the amount of work accomplished during the course, it may be clearly understood that each head of evaluation will have approximately similar weights of the total percentage. Additionally the current course record is shared with participants at regular intervals through the course. This facilitates continuous feedback to participants about their current performance levels as well as ensures that the group is well aware of the pattern of evaluation. Special Note: Participants are urged to follow meticulously all instructions issued during the course.
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SPECIALISATION SEMESTE III [SUPPLY CHAIN MANAGEMENT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 3 COURSE : CASE STUDIES IN SUPPLY CHAIN MANAGEMENT NO OF HOURS : 45 COURSE CODE : 020241313 SCM ___________________________________________________________________________________________ COURSE CONTENT Sr. No. 1 Topics Course Overview A Note on Case Learning Reengineering Work: Dont Automate, Obliterate Case : Siemens Rolm Comm How Process Enterprises Really work Case : Nokia Telecommunications Case : 7-Eleven Japan Co. The Triple-A Supply Chain Leading A Supply Chain Turnaround Case : Dell Online (written) Aligning Incentives in Supply Chains Case : Barilla SpA (A) Rapid Fire Fulfilment Case : Zara: IT for Fast Fashion Building Deep Supplier Relationships Case : Ford Motor Co. Were in This Together Case : Supply Chain Management at Wal-Mart No. of Hours 3
10
What is the Right Supply Chain for Your Product Case : Sport Obermeyer Ltd.
28

11
Rapid Response Capability in Value Chain Design Case : Lucent Technologies Fast, global & Entrepreneurial Case : National Logistics Management Rocket Science Retailing is Almost Here Case : Supply Chain Management at World Co. Managing Risk to Avoid Supply Chain Breakdown Case : UPS & HP Review/ Revision Case : Crocs Total Hours
12
13
14
15
45
SUGGESTED READING: 1. 2. 3. 4. 5. 6. Using Information technology to enable Supply Chain Management by American Production & Inventory Control Society (APICS) Reghunam 9/Ranging N [2001] logistics and supply chain management cases and concepts Mcmillan press. ICFAI press [2004] case studies in supply chain management ICFAI press. Simchi Levi david / Kamisky Philip [2003] Designing anf managing the supply chain concepts strategies case studies ,2/e Mcgraw Hill. Ayers James [2001] handbook of supply chain management CRC form. Domberger [1998] The contracting organization Oxford University press.
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SPECIALISATION SEMESTE III [SUPPLY CHAIN MANAGEMENT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 3 COURSE : DESIGNING & MANAGING THE SUPPLY CHAIN NO OF HOURS : 45 COURSE CODE : 020241314 SCM ___________________________________________________________________________________________ COURSE CONTENT Sr. No. 1 2 3 4 5 6 7 Topics Logistics network configuration Coordinated product & supply chain design Decision support system for SCM Product & process design Development and Organisation Managing Supply Networks Formulating Manufacturing strategy Total Hours No. of Hours 6 6 6 6 7 7 7 45
SUGGESTED READING: 1. Slack Nigel [1991] The Manufacturing Advantage Management Books Publisher. 2. Simchi Levi David / Kaminsky Philip [2003] Designing and managing the supply chain 2/e , Mcgraw Hill Book co. 3. Chopra Sunil / Meindl Peter [2007] Supply Chain Management strategy planning & operation , 3/e Pearson Education. 4. Croucher Phill / Baker Pter [2006] The hand book of logistics and distribution management kogan Page. 5. Aswathappa K / Bhat shridhara [2002] Introduction and Operation and management Himalaya Publisher. 6. Chase Richard/Aquilaw Nicholas [1998] Productions and operations management, 8/e Tata Mcgraw Hill.
30

PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO. OF CREDITS : 3 COURSE : STRATEGIC SUPPLY CHAIN MANAGEMENT NO. OF HOURS : 45 COURSE CODE : 020241315 SCM
SR NO TOPICS Basics of SCM 1 History, Elements of SCM, Driving factors, Today's challenges, SC Contract Management Co-ordination in SCM : Beer Game 2 Relationships in SCM 3 drivers of Integration, Relationship building SRM 4 developing a successful partnership, Supplier Evaluation CRM 5 Key components, Customer service, CRM v/s Product / customer life cycle, designing & Implementing successful CRM, Role of IT in CRM, Future trends in CRM, Role play SCM Performance Measurement 6 Why measurement, Challenges, Characteristics of an effective measurement system, Measurement Criterions, Measurement ools Integrated Relationships in SCM 7 Why SC integration, SC Integration Model, Obstacles to Integration, few case lets International Issues in SCM 8 Global SCM, Challenges, Why International SCM, Basic elements of Global SCM, few case-lets SCM Award winning practices, Lean, Green SCM etc 9 TOTAL SUGGESTED READING - Managing Customer and Supplier Relationships - APICS module 3 - Logistics and Supply chain Integration - Ian Sadler - Managing the Global Supply Chain - Philip B Sachary, Larsen
NO. OF HOURS
2 6 5 5
6 6 45
31


SPECIALISATION SEMESTE III [SUPPLY CHAIN MANAGEMENT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO. OF CREDITS : 2 Course : OPERATIONS MANAGEMENT NO. OF HOURS : 30 Course Code : 020241316SCM
OBJECTIVES OF THE COURSE The objective of the course on Operations Management is to provide the students an understanding on the functions of Operations Management, its relationship with other vital functions such as Marketing, Administration, Finance, etc. METHODOLOGY On completion of the model the students shall have a clear understanding of the The functions of the operations management. Understand importance of the operations management and its contribution for cost reduction Know the components of operation management Provide an understanding of the various tools and techniques available to improve effectiveness of operations management. Provide an induction to the various latest japanese techniques on operations management. The methodology of coverage will be lectures, case study and classroom discussions. Operations Management Sr.No. Topic 1 Operations Management History & Development Nature & Scope Objectives Techniques 2 Methods of Manufacturing Project /Jobbing Batch production Process production 3 Plant Location Importance Factors affecting location Location Techniques Distribution method
NO OF HRS 2
32


4 Plant Layout Meaning Importance Types of layout Characteristics of a good layout Materials Handling Objectives Materials handling system Principles of good material system Work study Objectives Scope & Uses Components of work study Method study Financial Incentives Methods of remuneration Incentive schemes Production Planning & Control Functions of PPC Importance of each function Introduction to each function Documentation Production work order Maintenance Management Importance & types of maintenance Elements of maintaince Scheme Preventive & Corrective systems Quality Management Meaning ,Stages of quality development Controlling quality of purchased items SQC, Control charts Sampling inspection,Sampling plans Introduction to some of the Japanese techniques on Operations Management Kaizen,Quality Cirlces TPM,Poka Yoke,5 S,SPC,7 QC Tools, etc. TOTAL HOURS 3
10
11
30
33

SUGGESTED READING:1. Hanna M D / Newman W R [2002] Integrated Operations management. Prentice Hall of India. 2. Russell R S / Taylor B W [2003] Operations management, Pearson Education 3. Gaither N/Frazier G[2002] Operations management 9th Ed.- Thomson South-western. 4. Krajewski L J/ Ritzman L P [2002] Operations management Strategy and Analysis 6th Ed. Pearson Education 5. Schroeder Roger G [2000] Contemporary Concepts and cases Operations management, Irwin Mc Graw Hill 6. Chase/ Jacobs/ Aquilano [2003] Operations management for competitive Advantage 10th Ed.- TMH
34


SPECIALISATION SEMESTE III [SUPPLY CHAIN MANAGEMENT]
PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO. OF CREDITS : 2 COURSE : PRODUCTION PLANNING AND CONTROL NO. OF HOURS : 30 Course Code : 020241317SCM
TOPIC 1. Applications of Production Planning Techniques 2. Operations Research Applied to Production Planning 3. Computer Aided Facilities Layout 4. Optimised Production Technology 5. Group Technology 6. Computer Aided Process Planning 7. Advanced Inventory Models 8. FMS and Industrial Robotics 9. Enterprise Resource Planning 10. Simulation Technique 11.Just-in-Time 12. Computer Integrated Manufacturing 13. Human Aspects in Production 14. PPC in Supply Chain Management Total Hours ESTED READING:SUGGESTED READING:-
SR.NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14
NO OF HRS 2 2 2 2 2 2 2 2 2 2 2 2 3 3 30
35

SPECIALISATION SEMESTE III [SUPPLY CHAIN MANAGEMENT]
PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : RETAIL SCM NO OF HOURS : 30 COURSE CODE : 020241318 SCM ___________________________________________________________________________________________ COURSE CONTENT SR. NO. 1. Warehousing An Overview Warehousing Ownership Decisions Private or Public warehousing Types of Public Warehouses Rates & other Considerations 3rd Party Logistics Service Provider with focus on Warehousing Basic Warehousing Operations Warehouse Layout and Design Layout Design Principles Objectives Productivity Metrics Warehouse location Issues Industrial Products Retail/ Service Locations Material Handling (MH) Dimension of MH Objectives of MH Principles of MH Warehouse Management Systems (WMS) 8. TOPICS NO OF HOURS 2 2
2.
3. 4.
2 2 2
5.
6.
7.
36


Packaging Concerns of Logistics/ Production/ Marketing/ Legal Role of Packaging Packaging Material Transportation for Modern Organized Retail Procurement For Retail 2
9.
10. 11. 12. 13. 14.
1 1 2
Modern Organized Retailing Introduction Distribution Channel & Role of Retailer Retail Management Decision Process Issues Related to Various Retail Formats Major Retail Formats Merchandise/ Service Continuum Building Sustainable Competitive Strategy Total Hours 2 2 2
15
16
2 30
SUGGESTED READING 1. Coyle John / Bardi Edward [2007] The management of Business Logistics A Supply Chain Perspective , /e Thomson Asia Publisher. 2. Croucher Phil / Rushton Alan [2006] The Hand book of Logistics & Distribution management Kogan age Pbblisher. 3. Levy Michael / Weitz Barton [2001] Retailing Management 4/e Mcgraw Hill. 4. Khanna K.K [1985] Physical Distribution Management logistics approach Himalayen Publisher. 5. Ross David [2004] Distribution Planning and control 2/e Spinger Pvt Ltd. 6. Water Donald [2003] Inventory Control and Management , 2/e john Wiley and sons.
37


SPECIALISATION SEMESTE III [SUPPLY CHAIN MANAGEMENT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : MATERIALS MANAGEMENT NO OF HOURS : 30 COURSE CODE : 020241319 SCM _________________________________________________________________________________________ COURSE CONTENT Sr. No. Topics No. of Hours 1 2 3 1. Introduction and Objectives 2. Materials Management Concepts and their Importance Integrated Materials Management, Profit Centre Concept 3. Purchasing Function Objectives, Scope and Importance, Organisation for Purchasing, Centralisation vs. Decentralisation, Delegation of Powers, Purchasing Cycle Elements and their Importance, Purchase Policies and Procedures 4. 5Rs of Purchasing and Related issues Technical, Commercial and Legal Aspects of Purchasing 5. Contracts Management 6. Make or Buy decisions 7.Import Policy and Procedures Capital Goods and Project Imports, Spares, Consumables and Components, Specific Licensing Provisions 8.Project Buying and Related Aspects 9. Vendor Rating and Source Location 10. Negotiations in Purchasing 11. Outsourcing Management 12. Stores Function Relevance and Importance Objectives Stores Identification System and Codification 2 2 2
4 5 6 7
2 2 2 2
8 9 10 11 12
2 2 2 2 2
13
13. Stores Procedures and Organisation Inspection and Handling, Storage Procedures, Security, Stores Issues and Receipts
38

14
14. Inventory Valuation TOTAL HOURS
3 30
SUGGESTED READING
39


SPECIALISATION SEMESTE III [SUPPLY CHAIN MANAGEMENT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : QUALITY MANAGEMENT NO OF HOURS : 30 COURSE CODE : 020241320 SCM _________________________________________________________________________________________ COURSE CONTENT Sr. No. Topics No. of Hours 1 2 3 4 5 6 7 8 9 10 11 Cost of poor quality Categories of quality costs. Quality improvement and cost reduction. Contribution of quality to sales income. Economic worth of a loyal customer Quality control Strategic Quality Management Understanding customer needs. Designing for quality Statistical tools for designing for quality. SPC TOTAL HOURS 3 3 3 3 3 3 3 3 2 2 2 30
SUGGESTED READING: 1 Hanke John / wichern Dean [2005] Business Forecasting , 8/e Prentice Hall. 2 Gryna Frank / Chua Richard [2007] Jurans Quality Planning & Analysis for enterprise quality , 5/e Tata Mcgraw Hill. 3 Pecar Branko [1993] Business Forecasting for management Mcgraw Hill Book. 4 Shim Joe / Siegel Joel[1995] Strategic Business forecasting Janico Publisher House. 5 Havaldar Krishan/Curale Vasant [2008] Sales and Distribution Management Tata mcgraw Hill. 6 Maklidakes Spyros / Wheel Weight [2006] Forecasting Methods and applications , 3/e John Wiley and sons.
40

SPECIALISATION SEMESTE III [SUPPLY CHAIN MANAGEMENT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : RISK IN SCM NO OF HOURS : 30 COURSE CODE : 020241321 SCM
COURSE CONTENT Sr. No.
Topics
No. of Hours
RISK IN SCM 1 ISO 28000 Internal Auditor Supply Chain Security Certification SUGGESTED READING: 30
SUGGESTED READING
41


SPECIALISATION SEMESTE III [SUPPLY CHAIN MANAGEMENT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : LEAN SIX SIGMA NO OF HOURS : 30 COURSE CODE : 020241322 SCM COURSE CONTENT Sr. No. 1
Topics Overview of Six Sigma The Impact of Six Sigma DMAIC Methodology Overview The Six Sigma Language Financial Benefits of Six Sigma Define Project Definition - Gathering Voice of the Customer, Support for Project Project Charter - Translating Customer Needs into Specific Requirements (CTQs) Developing a Business Case SIPOC Diagram - Chartering a Team Define Phase Review -Defining Roles and Responsibilities Measure Process Mapping (As-Is Process) Understanding Variation Data Attributes (Continuous Versus Discrete) - Measuring Process Capability Measurement System Analysis - Calculating Process Sigma Level Data Collection Techniques - Visually Displaying Baseline Performance Data Collection Plan Measurement Phase Review Analyze Visually Displaying Data - Detailed (Lower Level) Process Mapping of Critical Areas Data Segmentation and Stratification Value-Added Analysis Cause and Effect Analysis - (Ishikawa) Hypothesis Testing ANOVA, ttest, Regression, Chi-square test Determining Opportunity for Improvement Analyze Phase Review
No. of Hours 5
42

Improve Brainstorming - Poka Yoke (Mistake Proofing) Multi-Voting Piloting Your Solution Selecting a Solution Implementation Planning Failure Modes and Effects - Analysis (FMEA) Improve Phase Review Control Assessing The Results of Process Improvement - Developing a Process Control Plan Statistical Process Control (SPC) - Overview Control Phase Review
Total Hours
30
SUGGESTED READING: Overview SUGGESTED READING
43


SPECIALISATION SEMESTE III [SUPPLY CHAIN MANAGEMENT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 1 COURSE : Supply Chain Operations Reference (SCOR) NO OF HOURS : 15 COURSE CODE : 020241323 SCM COURSE CONTENT Sr. No. Topics No. of Hours SCOR is a management tool, spanning from the supplier's supplier to the customer's customer. The model has been developed by the members of the Supply Chain Council on a volunteer basis to describe the business activities associated with all phases of satisfying a customer's demand.
15
Process Modeling o Plan - Processes that balance aggregate demand and supply to develop a course of action which best meets sourcing, production, and delivery requirements. o Source - Processes that procure goods and services to meet planned or actual demand. o Make - Processes that transform product to a finished state to meet planned or actual demand. o Deliver - Processes that provide finished goods and services to meet planned or actual demand, typically including order management, transportation management, and distribution management. o Return - Processes associated with returning or receiving returned products for any reason. These processes extend into post-delivery customer support. Performance Measurements Best Practices o Current - Must not be emerging (bleeding edge) and must not be antiquated o Structured - Has clearly stated Goal, Scope, Process, and Procedure o Proven - Success has been demonstrated in a working environment. o Repeatable - The practice has been proven in multiple environments. Total Hours 15
SUGGESTED READING
44


SPECILISATION SUBJECT HR PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO. OF CREDITS : 3 Course : LABOUR LEGISLATION & INDUSTRIAL RELATIONS NO. OF HOURS : 45 Course Code : 020241324HR 1. COURSE CONTENT: Sr. No Topics 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 LABOUR LEGISLATION TOPICS Factories Act 1948. Minimum Wage Act 1948. Payment of Wages Act 1936. Industrial Dispute Act 1947 Payment of Bonus Act 1965. Employees provident Fund Act 1952. Employees state Insurance Act 1948. Payment of Gratuity Act 1972 INDUSTRIAL RELATIONS TOPICS Industrial Relation Scope: - Objectives determinants Causes of poor IR. Trade Union set Types & Structure of TV Functions & Problems, Registration and recognition of TV. Industrial Disputes Forms and types of disputes causes and cures of Industrial Disputes. Machineries to solve Industrial Disputes under Industrial Disputes Act 1947. Collective Bargaining concept Necessity & Important process of Collective Bargaining. Workers Participation in Management Pre-Requisites for effective Participation forms and levels of Workers Participation in Management. Role of Management plus Trade Union and Government in present IR Scenario Total Hours
No. Of Hours 2 3 3 3 3 3 3 3 4 3 4 3 3 3 2 45 Hrs
SUGGESTED READINGS: 1) Mamoria c.b./Mamoria s. [2008] Dynamics of industrial relations. 15th Ed. Himalaya Pub. House. 2) Singh N/Bhatia [2000] Industial Relations and Collective Bargaining - Deep and Deep Pub. Ltd 3) Dwivedi R S [2000] - Managing Human Resources Industrial Relations Galgotia Pub Co. 4) Daver R S [2001] Personnel management and Industrial Relations 10th Ed. Vikas Pub. 5) Morley / Gunnigle / Collings [2006] Global Industrial Relations, Rout Ledge Pub. 6) Monappa Arun [2001] Industrial Relations, TMH
45


SPECILISATION SUBJECT HR PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO. OF CREDITS : 3 COURSE : ORGANIZATIONAL DESIGN & DEVELOPMENT NO. OF HOURS : 45 Course Code : 020241325HR COURSE CONTENT: Sr. No Topics 1 2 3 4 5 6 7 8 9 10 11 12 13 What is an Organization? Organization and Environment Organizational Strategy Organization and Technology Determinants of Organizational Design Parameters of Organizational Design Types of Organizational Structures Organizational Culture Power and Conflicts in Organizations Organizational Change and Development Organizational Decision-Making Organizational Learning and Transformation Do Organizations Have a Future?
No. Of Hours 3 3 3 3 3 3 3 4 4 4 4 4 4 45
TOTAL HOURS SUGGESTED READINGS: Organizational Theory, Design, and Change, Global Edition 6th Edition, Gareth Jones, Pearson Education Organization Theory 3rd Edition Stephen P Robbins, Pearson Education
46


SPECIALISATION SEMESTE III [HUMAN RESOURCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 3 COURSE : PERFORMANCE APPRAISAL NO OF HOURS : 45 COURSE CODE : 020241326 HR COURSE CONTENT Sr. No 1 TOPICS Foundation of performance Management Definitions Concerns and scope Features and implications Essence of performance management Performance Management in Action Evaluation of performance management Criteria for measuring performance Development of performance management Performance management as a continuous process Impact of performance management Applications of Performance Management Performance management and development Performance management and pay Performance management for teams Performance management Process Measuring performance Objectives and performance standards Competence and competency analysis Performance review Coaching and counseling Performance problem solving Balance scorecard as a tool for performance management Developing and Maintaining Performance Management Development framework Evaluation of performance management TOTAL HOURS No of Hours 9
45
47

SUGGESTED READING: 1. 2. 3. 4. Performance Management Michael Armstrong & Angela Baron. Jyotshi P/ Venkatesh D [2006] Human Resourse Management Oxford University press. Perkins Stephens [1999] Globalisation the people Dimensions Kogan Page. Hmrand Business School [2006] Performance Management measures and improve the effectiveness of yours employees Harnard Business School. 5. Srivastava Dinesh [2005] strategies for performance management Excel Books.. 6. Center East / McMohan Frank [2006] Improving Employee performance Through mark place coaching kogan Page.
48

SPECILISATION SUBJECT HR PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO. OF CREDITS : 3 COURSE : LEARNING AND DEVELOPMENT NO. OF HOURS : 45 COURSE CODE : 020241327HR COURSE CONTENT Sr. No. Topics Training for Competitive advantage What is training Designing effective training Why is training important Using training to deal with competitive challenge Strategic Training The work roles of employees / managers / executives Organizational characteristics that influence training The importance of training compared to other HRM practices The changing role of training Training needs in different strategies Models of organizing the training department Needs Assessment Who should participate in needs assessment Methods used in needs assessment The needs assessment process Competency model Learning: Theories, & Program Design What is learning? What is learned? Learning theories The learning process Instructional emphasis for learning outcomes Considerations in designing effective training program No. of hours
Transfer of Training Training design Work environment characteristics influencing transfer of training Training Evaluation Reasons for evaluating training
49


Overview of the evaluation process Outcomes used in evaluating training programs How do you know if your outcomes are good Evaluation practices Evaluation designs Determining return on investment Traditional Training Models Presentation methods Hands on methods Group building methods Choosing a training method Use of new Technologies in Training How are new technologies influencing training Multimedia training Computer based training Intelligent tutoring systems Distance learning Technologies for training support Technologies for training administration Choosing new technology training methods Employee Development Approaches to employee development The development planning process Special Issues in Training & Development Training issues resulting from external environment Cross cultural preparation Managing work force diversity School to work transition Training issues related to internal needs of the company Joint union management programs Succession planning Developing managers with dysfunctional behaviors Training & pay system Careers & Career Management Why is career management important What is career A model of career development Career management system Roles of employees / managers / HR managers / company in CM Evaluating career management system Challenges in Career Management
10
11
12
50


Socialization & orientation Dual career paths Plateauing Skills obsolescence Balancing work life Company policies to accommodate work & non work Coping with job loss Dealing with older workers The Future of Training & Development New technologies will increase in training delivery Training departments will better store & use intellectual capital Training will become more integrated with other business functions Training departments will work more with external partners Increase in viewing T & D from a change model perspective Determining if change is necessary Steps in implementing a new training & development practices Total Hours SUGGESTED READING: 1. Raymond Noe / Hollender John [2007] Human Resource Management 5/e Tata Mcgraw Hill. 2. Aswathappa K [2008] Human Resourse Management , 5/e tata Mcgraw Hill. 3. Mello Jeffrey [2007] Strategic Human Resourse Management 2/e Thomson Learning. 4. Ulrich Dave / Brockkant Wayne [2005] The HR value proposition Harvard Business Review Press. 5. Armstrong Michael [2006] A Hand book of Human Resourse Management , 10/e Kogan page. 6. Bernardin John [2007] human resourse Management , 4/e tata cgraw hill.
13
45
51

SPECIALISATION SEMESTE III [HUMAN RESOURCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 3 COURSE : COMPENSATION AND REWARDS MANAGEMENT NO OF HOURS : 45 COURSE CODE : 020241328 HR Sr. No. 1 Topics Pay for performance Traditional versus Non-traditional Implications of pay for performance Gain sharing: Criteria Determining if gain sharing is right for your organization Pay for Knowledge Characteristics Advantages & Disadvantages Using it as adjunct to gain sharing Equity: Characteristics: Types Total Hours SUGGESTED READING: 1 1. 2. 3. 4. 5. Mamoria C.B/Gankar S.V [2008] Dynamics of Industrail Ralation ,15/e Himalaya Publisher. Echia ruce [2004] The Complete Guide to Executive Compensation Tata Mcgraw Hill. Weiss Joseph [2001] rganizational Behavior and change , 2/e Thomson asia. Errathos John / Gold Jaffrey [1994] Human Resourse managem,ent theory and practice. Mamoria C.B/ Gankar S.V [2007] Petrsonal management text cases 27/e Himalaya Publisher House. Hotze hrant Robin [2008] Performance Pearson power. No. of hours 11
11
11
12 45
52

SPECIALISATION SEMESTE III [HUMAN RESOURCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 3 COURSE : APPLIED BEHAVIOUR TECHNIQUES NO OF HOURS : 45 COURSE CODE : 020241329 HR COURSE CONTENT Sr. No TOPICS Measurement Measurement, Evaluation and Assessment Psychological Measurement and Physical Measurement Ability Using Instruments for HRD Selection Research Potential Appraisal individual Growth Training Organisation Developments Personal Orientation (Based on concept of Emotional Intelligence) personal efficacy Personal effectiveness Locus of control and Attribution Introduction to various psychometric tests 16 PF MBTI(in detail) PAPI Thomas Profiling ASFA Enneagrams Organisational Culture Organisational OCTAPACE No of Hours
53

6 7 8
Learning Theory Assessment centers Competency Mapping and Competency analysis Total Hours
5 5 5 45
SUGGESTED READING: Udai Pareek [2007] Training Investment in HRD & OD Tata Mcgraw Hill
54

SPECIALISATION SEMESTE III [HUMAN RESOURCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : STRATEGIC HUMAN RESOURCES MANAGEMENT NO OF HOURS : 30 COURSE CODE : 020214330 HR Sr. No. Topics No. of hours
1. Investment perspective of HRM 1.1 Sources of employee value 1.2 Understanding and measuring Human Capital 2. Challenges in Strategic HRM 2.1 Impact of technology 2.2 HR issues and challenges related to technology 2.3 Telecommuting 2.4 Ethical Behaviour 2.5 Workforce demographic changes and diversity 3. Strategic Management 3.1 Models of strategy 3.2 Process of strategic management 3.3 Corporate, Business and Functional Strategies 4. Strategic Role of Human Resource Management 4.1 Strategic HR versus traditional HR 4.2 Barriers to strategic HR 4.3 Strategic reorganization of HR function 5. Human Resource Planning 5.1 Objective of HRP 5.2 Types of Human resource Planning 6. Design and Redesign of Work System 6.1 Design of work system 6.2 Redesign of work system 6.3 Outsourcing and Offshoring 6.4 Mergers and Acquisitions 6.5 Understanding and Managing Change 7. Staffing 7.1 Temporary versus Permanent Employees 7.2 Internal versus External Recruiting 7.3 Methods of recruiting 8. Training and Development 8.1 Planning and strategizing Training
55


8.2 9. 9.1 9.2 9.3 Integrating Training with performance and compensation Employee Separation and Retention Reduction in workforce Voluntary Retirement Scheme Strategic Retention Total Hours
45 hrs
SUGGESTED READING: Strategic Human Resource Management By Jeffrey A. Mello
56

SPECIALISATION SEMESTE III [HUMAN RESOURCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : TALENT ACQUISITION NO OF HOURS : 30 COURSE CODE : 020214331 HR
COURSE CONTENT SR. NO 1 TOPICS Recruitment- Meaning and Definition Purpose and Importance Factors Governing Recruitment - External Factors , Internal Factors Recruitment Strategy and planning, Sources of recruitment Internal and External , Philosophies of recruitment, Realistic Job Previews, Job compatibility questionnaires Recruitment process and evaluation, Recruitment techniques and evaluation, E-recruitment, Recruitment issues in India SELECTION -Meaning and Definition Selection as Source of Competitive Advantage Developing a selection programme, Selection policy, Environment Factors Affecting Selection, Selection procedure and its steps, Preliminary Interview , Selection Tests , Reliability and Validity of Selection measures Employment interview, Types of Interviews and issues, Reference and Background Checks , Selection Decision, Physical examination, Job Offer, Conclusion and evaluation of the selection programme, Barriers to effective selection, Selection issues in India TOTAL NO. OF HOURS 4
3 4 5 6
4 2 4 4
7 8
4 4
30 HOURS
SUGGESTED READING: 1) Aswathappa K.[2008]- Human Resource Personnel Management -The McGrawHill 2) C.B. Mamoria Personnel Management Himalaya Publication REFERENCE BOOKS 1) Gatewood, Field, Barrick Human Resource Selection Cengage Learning 2) Lilly Berry Employee Selection Cengage Learning
57


SPECIALISATION SEMESTE III [HUMAN RESOURCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : HR AUDIT AND ACCOUNTING NO OF HOURS : 30 COURSE CODE : 020214332 HR COURSE CONTENT Sr. No. Topics Introduction Concepts of Human Resource Audit Needs of HR Audit The Scope of HR Audit. The Frequency of HR Audit Conducting HR Audit Audit Process : Essential Steps Techniques in HR Audit No. of hours
22
Introduction Objectives of Human Resource Accounting Information Management for HRA Measurement in HRA The Cost Approach The Economic Value Approach: Monetary Value Based Approaches The Non-Monetary Value Based Approaches Measurements of Group Value
23
TOTAL HOURS
45
SUGGESTED READING:
58


SPECIALISATION SEMESTE III [FINANCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 3 COURSE : INVESTMENT ANALYSIS NO OF HOURS : 45 COURSE CODE : 020241333 F __________________________________________________________________________________________ COURSE CONTENT: Sr No 1 Topic An Overview of the subject Investment Alternatives Investment v/s Speculation Markets for Securities Portfolio Management Process Sours of Investment Risk Investment basics and terms Investment Alternatives Non marketable financial Assets Money Market Instruments Fixed Income Securities Equity shares Mutual Funds Schemes Financial Derivatives Insurance, Real Estate, Precious objects Securities Market Risk & Return Measurement of Risk Bond Valuation (Case Studies) Equity Valuation Fundamental Analysis No of Hours 2
3 4
3 3
6 7
3 5
59


8 9 10 Technical Analysis Equity Derivatives Portfolio Construction Risk Evaluation Asset Allocation Portfolio Evaluation Tax Aspects of Investments Total Hours 5 5 5
11 12
4 4 45
SUGGESTED READING : 1. 2. 3. 4. 5. 6. 7. 8. Fisher Donald / Jordan Ronald [2002] Security Analysis & Portfolio Management Prentice hall Publisher. Pandian Punithavathy [2003] Security Analysis tp Portfolio management Vikas Publisher. Strong Robert A [2003] Portfolio construction management and protection 3rd ed Thomson South Western. Reilly / Brown [2006] Investment analysis and portfolio management 8th ed south western cengagePublisher. Chandra P [2008] Investment Analysis and portfolio management 3rd ed Tata Mcgraw Hill Publisher. Cottle/Murray/Block [2002] Security analysis 5th ed Tata Mcgraw hill Publisher. Investments, Kane Bodie, Marcus & Mohanty (Ttata - Mcgraw Hill)1. (Kbmm) Innvestment Analysis & Portfolio Management, Reilly Brown
60

SPECIALISATION SEMESTE III [FINANCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 3 COURSE : RISK MANAGEMENT AND INSURANCE NO OF HOURS : 45 COURSE CODE : 020241334 F ___________________________________________________________________________________________ RISK MANAGEMENT : OBJECTIVE: Teaching will focus on improving the basic concepts and on the philosophy of Risk Management Sessions will be two way and interactive in nature. Students will be grouped and asked to make presentations on key topics COURSE CONTENT Sr. No. Topics Fundamentals of Risk Management Basics of Financial Markets as a precursor to Risk Management Entities in Financial Markets and their inter relationship Recap of Market Structure & Market Microstructure Recap of Futures, Options, Swaps & other derivatives Introduction to Risk Management 1 Purpose and application of Risk Management Systematic & Unsystematic Risk Risk Return Principle; Sharpes Ratio Role of Chief Risk Officer & Middle Office in banks Types of Risk Market, Credit, Operational, Liquidity, Reputation, Legal. Concept of Volatility as a proxy of risk Overview of Market Risk, Credit Risk & Operational RiskIntroduction to Market Risk, Credit Risk and Operational Risk Introduction to Value at Risk Credit Ratings Introduction to Margining & Netting Portfolio Credit Risk Settlement Risk Risk Budgeting Case Studies Long Term Capital Management Barings Bank collapse Bank Herstatt
No. of hours
61


Market Risk Management Derivatives on Fixed Income instruments, Interest rates, FX & Equities Identifying & measuring risk exposure Value at Risk in detail Delta Normal/ Historic Simulation/ Monte Carlo Implementing VaR Introduction to Alternative Risk Measures Conditional Value at Risk/ Cash flow at Risk/ Earnings at Risk Credit Risk Management Introduction to Credit Risk Concept of Securitization & Special Purpose Vehicles Counter party Risk Exposures/ Recovery Rates/ Rating Triggers/ Collaterals/ Seniority Clauses/ ISDA Agreement for Swap dealers Application of Margining in Exchanges Application of Netting in Payments Study of Real Time Gross Settlements (RTGS) & Continuous Linked Settlement (CLS) Operational Risk Management & Introduction to Basel II Introduction to Operational Risk Introduction to Basel II 3 Pillars of Basel II Approaches suggested for Basel II compliance Challenges in achieving Basel II compliance Correlation across Market, Credit & Operational Risk Total Hours SUGGESTED READING : 1. 2. 3. 4. 5. 6. Bhattacharya K.M [2006] Risk management in Indian Banks Himalayan Publisher House . Sundaresan Suresh [2002] Fixed Income markets and their derivatives 2nd ed Thomson South western. Arundeep / Toor N.S [2002] Financing and Risk management Skylark Publiosher. Brealay / Myers [2004] financing and risk amangement Tata Mcgraw Hill . Chance Don .M [2004] Financing and Risk management 6th Thomson South Western. Boyce Tim [2004] handbook of Risk management crest Publishing House.
10
30
62


COURSE CONTENT: INSURANCE Sr. No. 1 2 3 4 5 6 7 8 9 Topics Corporate Insurance and Risk Management Risk Management Risk Identification (R.I) Risk Assessment (R.A) Risk Reduction Risk Survey / Assessment Marine Insurance Fire Insurance and loss of Profits Insurance Liability & Engineering Insurance Total Hours SUGGESTED READING : 1. 2. 3. 4. 5. 6. Dorfman Mark S [2005] Introduction to Risk management & Insurance Pearson Education. Bodla / garg / Singh [2003] Insurance Deep and deep publisher Pvt Ltd. Trieschmann/Gustavson/hogt[2002] Risk Management and insurance 11th ed Thomson south western . Harrington / Niehans [2004] Risk management and insurance 2nd ed Tata mcgraw Hill. Gupta P.K[2004] Insurance and Risk management Himalaya Publisher House. Vaughaun E /Vaughan T [2002] Essentials of Risk management nad insurance 2nd ed Johnwiley and sons. No. of hours 2 2 2 1 2 1 1 2 2 15
63


SPECIALISATION SEMESTE III [FINANCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 3 COURSE : FINANCIAL ECONOMETRICS NO OF HOURS : 45 COURSE CODE : 020241335 F ___________________________________________________________________________________________ COURSE CONTENT Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 Topics Review of OLS and Asymptotics Generalized Method of Moments Testing in GMM Stationary Time Series Extremum Estimators Maximum Likelihood Estimators and Tests Volatility Estimating Value at Risk MCMC Methods for Stochastic Volatility and Bayes Estimation Multivariate Time Series Unit Roots and Cointegration Principle Components and Factor Analysis TOTAL HOURS No. of hours 3 3 3 3 3 3 3 4 5 5 5 5 45
SUGGESTED READING :
64

SPECIALISATION SEMESTE III [FINANCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : INTERNATIONAL FINANCIAL MANAGEMENT NO OF HOURS : 30 COURSE CODE : 020241336 F ___________________________________________________________________________________________ COURSE CONTENT Sr. No. 1 2 3 4 5 International Financial Environment Exchange rate Behaviour Exchange Rate Risk Management Long term Asset Liability Management Short term asset liability management TOTAL Hours Topics No. of hours 5 5 6 7 7 30
SUGGESTED READING: 1. 2. 3. 4. 5. 6. Apte P.G [2006] International Financial Management 4/e Tata Mcgraw Hill. Shapiro Alan [2003] Multinational Financial Management 7/e Prentice Hall of India. Madura elf [2000] International Financial Management 6/e South Western College Publisher. Levi Maurice [1996] International Economy 3/e Mcgraw Hill. Buckle Adrium [1998] Multinational Finance 3rd ed Prentice Hall India . Eiteman/Stonehill/Moffett[2005] Multinational Business Finance , 10th ed Pearson Education.
65

SPECIALISATION SEMESTE III [FINANCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : FUTURES AND OPTIONS NO OF HOURS : 30 COURSE CODE : 020241337 F ___________________________________________________________________________________________ OBJECTIVE: To familiarize the students with the basics of financial derivatives with focus on product features, price information and interpretation, applications in managing financial risks, regulatory environment and elementary aspects of accounting. COURSE CONTENTS Sr. No 1 2 3 4 5 6 7 8 9 10 11
Topics
Review of the cash markets, defining a derivative & understanding generic derivatives. Interest parity principle, cost of carry, exchanges v/s OTC markets Pricing of derivatives, understanding a price quotation, various sources of Price information Forex forwards & forex futures in India & abroad Currency Options pricing basics, applications and structures Forward rate Agreements & Interest Rate Futures applications Interest Rate Caps, Floors & Collar Interest Rate & Currency Swaps Commodity Futures & Index Futures Comparative Study of the derivatives covered above Practical Application / Use of derivatives in risk management cases Documentation , regulatory aspects and accounting under AS 11 and AS 30 Total Hours
No of Session 3 2 2 2 2 2 2 3 3 3 3
12
30
66

TEXT: Financial Derivatives by S S S Kumar Prentice Hall of India EEE 2007
SUGGESTED READING: 1. Rajwade A.V[2004] International Finance , Foreign Exchange Risk , Management , 4/e academic Business Studies Publisher. 2. Apte P.C [2006] International Financial management , 4/e tata mcgraw Hill Publisher. 3. Hull John [2003] Introduction to futures & options markets 4/e Pearson Education Publisher. 4. Kilb Robert W [1993] Financial Derivatives New York Institute of Finance . 5. Chance Donm [2004] An Introduction to derivatives and Risk management 6th ed Thomson South Western. 6. Strong Robert A [2002] Derivatives an Introduction Thomson South Western.
67


SPECIALISATION SEMESTE III [FINANCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : MERGERS AND ACQUISITIONS NO OF HOURS : 30 COURSE CODE : 020241338 F ___________________________________________________________________________________________ Course Objective: The objectives of the course is to expose students to : Restructuring of Corporate businesses Types of Mergers & Amalgamations. Methods of Valuations Transaction Documents & Mitigation of Risks Structuring of Take overs and regulatory issues Financing of Take overs Due Diligence procedures Pedagogy Classroom discussion on all basic concepts Group work on valuation. SR.NO. 1 TOPICS Corporate Balance sheet & business restructuring Reasons & Process of restructuring Types of Mergers & Acquisitions Methods and Approaches to Valuations Applicability of the various approaches Due Diligence Procedures Structuring of Transcations Transcation Documents Share Holders agreements Rationale for Take overs Value Drivers Options for value discharge Exchange / Swap ratios Parastatal disinvestment Regulatory / Legal Issues Take over Codes Financing of M&A TOTAL HOURS HOURS 6
30
SUGGESTED READINGS :
68


SPECIALISATION SEMESTE III [FINANCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : FINANCIAL MODELING NO OF HOURS : 30 COURSE CODE : 020241339 F __________________________________________________________________________ COURSE CONTENTS
Sr. No 1
Topics Financial Modeling Corporate finance models Chapter 1 Basic financial calculations Chapter 2 Calculating the cost of capital Chapter 3 Financial statement modeling Chapter 4 Building a financial model: PPG Corporation Chapter 5 Bank valuation Chapter 6 Financial analysis of leasing Chapter 7 Financial analysis of leveraged leases Portfolio models Chapter 8 Introduction to portfolio models Chapter 9 Efficient portfolios without short sales Chapter 10 Calculating the variance-covariance matrix Chapter 11 Estimating betas and the Security Market Line Chapter 12 Efficient portfolios without short sales Chapter 13 Black-Litterman approach to portfolio Optimization Chapter 14 Event studies Chapter 15 Value at risk Option-pricing models Chapter 16 Introduction to options Chapter 17 Binomial option pricing Chapter 18 The lognormal distribution Chapter 19 The Black-Scholes model Chapter 20 Option Greeks Chapter 21 Portfolio insurance Chapter 22 Introduction to Monte Carlo methods Chapter 23 Using Monte Carlo for option pricing Chapter 24 Real options
No of Session 8
69

Bonds Chapter 25 Duration Chapter 26 Immunization strategies Chapter 27 Modeling the term structure Chapter 28 Calculating default-adjusted expected bond returns
30 Hours
70

SPECIALISATION SEMESTE III [FINANCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : BANKING NO OF HOURS : 30 COURSE CODE : 020241340 F ___________________________________________________________________________________________ COURSE CONTENTS Sr. No Topics Banking Introduction to banking GDP Components Services sector Financial sector represented by banks Types of institutions in financial sector Banks, NBFCs, Insurance, Mutual Funds, Investment banks, etc. Types of banks as a part of the same History of banking particularly Indian Banking regulations Rationale International initiatives Best practices International cooperation RBIRole, functions, organization, etc. Banking sector and the economy Multiple credit creation process Commercial banksRetail/Corporate Products Offered Types of customers-- Various Relationships Legal aspects of banking, Relevant acts like, Banking Regulation Law of Limitation, Bankers Books of Evidence Negotiable Instruments Act, Types of charge and bankers right and responsibilities including , Banker as a trustee and an agent Appropriation of payment Right of lien and setoff Obligation to maintain secrecy Garnishee order, Some applicable rules , International regulationsRationale , Anti Money laundering, Basel II (Overview only), Emerging Concepts, Risk management Asset Liability Management, Cash Management No of Session 6
71


Payment systems Cash ,Clearing,Cards, ATMs,POS terminals,EFTs,RTGS,SWIFT Security systems (only overview) International Payments US--CHIPS/CHAPS/ Fedwire CLS SEPA Role of Technology in banking/History Indian History, Core banking, CRM , Data warehousing Business Intelligence Bank examinations/inspections Audittypes/coverage RBIDifferent inspections Rating processCAMEL/CAMELS, ROC-A, and AIM etc. Overview of GAAP/FASB Mergers and Acquisitions in Banks Value creation through mergers Genesis for mergers/acquisitions Due diligence and Valuation procedure Real life cases- Foreign and Indian Managing banks Treasury Functions Activities Controls Global Banking trends Introduction to International Banking Forex MarketIntroduction Bank Insurance
30 hours
72

SPECIALISATION SEMESTE III [FINANCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO. OF CREDITS : 2 COURSE : CASE STUDIES IN CORPRATE FINANCE NO. OF HURS : 30 COURSE CODE : 020241315 F ___________________________________________________________________________________________ COURSE CONTENTS Sr. No 1 2 3 4 5 6 7 8 9 10 Topics Different cases pertaining to corporate Finance Cases on: Financial Statement Analysis Time Value of Money Capital Structure Cost of Capital Risk and Return Mergers and Acquisitions Valuation Financial Distress No of Session 3 3 3 3 3 3 3 3 3 3 30 hours
73

SPECIALISATION SEMESTE III [FINANCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : CORPORATE VALUATION NO OF HOURS : 30 COURSE CODE : 020241342 F ___________________________________________________________________________________________ COURSE CONTENTS Sr. No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Topics Corporate Strategy, valuation, and value creation ROIC versus DCF-based valuation methods Enterprise DCF versus equity-based valuation methods Valuation by comparables (multiples) Measuring & Driving organic revenue growth Reorganizing the financials: NOPAT & Invested Capital Competitive benchmarking using financial ratio analysis Analyzing the accountants cash flow statement (in the annual report) Analyzing operating performance using Free Cash Flow Analyzing and valuing off balance sheet financing Analyzing and valuing deferred taxes & net operating losses (time permitting flex-class) Non- financial analysis using key performance indicators The forecasting process Determining the appropriate forecast window and continuing value The Weighted Average Cost of Capital (WACC), Adjusted Present Value (APV) and Capital Cash Flow (CCF). The Cost of Capital: Cost of Equity - Advanced theory & Measuring in Practice The Cost of Capital: Cost of Debt No of Session 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 30 hours
74

SPECIALISATION SEMESTE III [FINANCE] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 1 COURSE : GLOBAL FINANCIAL MARKETS AND INSTITUTIONS NO OF HOURS : 15 COURSE CODE : 020241343 F ___________________________________________________________________________________________ COURSE CONTENTS Sr. No Topics No of Session 2 1 1 1 1 1 2
1 2 3 4 5 6 7
Overview of Financial System Historical Perspective, Structure, Organization etc. Global Financial Scenario Monetary Policy Global Securities Market Primary Markets Secondary Markets Microstructure of Financial Markets Structure of Trading Liquidity and Volatility in Markets Market Structures Debt Markets Derivatives Markets Commodities Market Foreign Exchange Market Mortgage Markets Frauds, Scams, Manipulation and Regulation Learning Experiences and Impacts Financial Institutions Banking, Mutual Funds, Insurance Companies, Venture Capital Firms etc. Analysis of Financial Market Data
8 9
2 2
10
2 15 hours
75

SPECIALISATION SEMESTE III [BUSINESS IT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 3 COURSE : BUSINESS INTELLIGENCE INFORMATION TO INSIGHT NO OF HOURS : 45 COURSE CODE : 020241344 IT ___________________________________________________________________________________________ Course Objectives Business Intelligence and Data Warehousing skills enables business users to access, analyze, share and leverage disparate business-critical information across their enterprise.Using BI as a tool will help to do indepth analysis that is required to understand business. Future managers should learn Business Intelligence Life cycle advantages and use techniques such as ad-hoc querying and reporting to make the right decisions.
COURSE CONTENTS TOPICS Introduction to Business Intelligence what, where and how? 2 Business Intelligence/Data Warehousing Approach 3 Group Activity for understanding BI/DW Approach 4 Data Warehousing 5 Project Planning 6 Quality Assurance 7 Case Study with Industry Experts 8 Infrastructure Planning 9 BI Tools and Software 10 BI Tools and Software Demos 11 BI Case Studies 12 BI Limitations, Future and Research TOTAL HOURS SUGGESTED READINGS : SR.NO. 1 HOURS 3 3 3 3 3 3 3 4 5 5 5 5 45
76

SPECIALISATION SEMESTE III [BUSINESS IT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 3 COURSE : IT STRATEGIC PLANNING FOR ADDING BUSINESS VALUE NO OF HOURS : 45 COURSE CODE : 020241345 IT COURSE CONTENTS SR.NO. 1. Introduction and Overview Class Discussion: 2. 3. 4. 5. 6. 7. Creating and Appropriating Value Using IT IT-Based Business Models 4 4 4 4 5 5 TOPICS HOURS 4
Strategic Analysis of a Technology Industry Industry Leadership and Investment in Technology Innovation IT Standards and Competitive Dynamics Class Discussion: Valuation of a Technology Business Class Discussion: Role of IT in Shaping the Future of the Indian Economy IT and Industry Analysis IT and sunrise sectors (Education, Tourism/ Hotel, Healthcare)
8. 9.
IT and Value Chain Restructuring Strategic Analysis and IT Business Valuation
5 5 5
10. Real Option Value of IT Investments SUGGESTED READINGS :
77


SPECIALISATION SEMESTE III [BUSINESS IT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : COLLABORATION PROJECT MANAGEMENT NO OF HOURS : 30 COURSE CODE : 020241346 IT OBJECTIVE: To understand the Project management theory ,techniques, tools and technology to manage projects in era of globalisation for the projects which are spread across the globe with diverse work cultures and workforce.
COURSE CONTENTS SR.NO. 1 2 TOPICS 1. Philosophy and Concepts of Project Management 2. Systems Development ife Cycle HOURS 2 2
3 4 5 6 7 8
3. Systems and Procedure 4. Project Management in the corporate context 5. International Project Management 6. Collaborative project management tools 7. MS Project EPM in detail 8. Case studies and Hands on EPM TOTAL HOURS
2 2 2 3 3 4 20
78


SPECIALISATION SEMESTE III [BUSINESS IT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : GREEN IT NO OF HOURS : 30 COURSE CODE : 020241347 IT Objective : To generate an awareness and understanding about how IT can drive immense business value by Going Green. Every enterprise using IT has a significant carbon footprint. In an era of unpredictable energy costs, reducing energy usage throughout data centers and IT infrastructure, represents a powerful cost-cutting opportunity. This course will show business leaders how to drive powerful business value by improving ITs environmental performance. COURSE CONTENTS SR.NO. 1 2 TOPICS The Importance of Green IT - Basic steps, Green IT & Green Data Centres, Green IT Plans The Basics of Green IT Organisational issues, Regulations, Motivation for IT 3 4 5 6 7 Collaborations, The Governments RoleRegulation and EPA Activity, Incentives Virtualizing IT Systems Concepts of Consolidation and 4 4 5 5 30 Virtualization, Server & Storage virtualization Green IT and Cloud Computing Chillers, Cooling Tower Fans, and Cooling Equipment used for IT Strategies for increasing Data Centre Cooling efficiency Green IT Case Studies, The Future of Green IT for Corporations TOTAL HOURS SUGGESTED READINGS : 4 Executives, Product Life Cycle Management, Tools for Measurement, Saving Energy, Latest resources for information on Green 4 HOURS 4
79

SPECIALISATION SEMESTE III [BUSINESS IT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : BUSINESS ANALYSIS USING SPSS NO OF HOURS : 30 COURSE CODE : 020241348 IT COURSE CONTENTS SR.NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 TOPICS Introduction to SPSS Views , data entry etc Data Import & Data export Data input Explore OLAP Cubes & Merge files Visual Binning T-test One-way ANOVA Two-step Cluster Analysis K-means Cluster Analysis Hierarchal Cluster analysis Factor Analysis Quadratic Regression Non-Linear Regression Descriptive Multi-way Graph Custom Tables Transform Variables Date and time wizard Correlation & Chi-Square TOTAL HOURS HOURS 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 20
80


SPECIALISATION SEMESTE III [BUSINESS IT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : ERP CRM NO OF HOURS : 30 COURSE CODE : 020241349 IT COURSE CONTENTS SR.NO.

TOPICS Marketing resource and brand management Campaign management Segmentation and list management Real-time offer management Loyalty management E-marketing TOTAL HOURS
HOURS 30
30
81

SPECIALISATION SEMESTE III [BUSINESS IT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : ERP SCM NO OF HOURS : 30 COURSE CODE : 020241350 IT COURSE CONTENTS SR.NO.

TOPICS Demand planning and forecasting Safety stock planning Supply network planning Distribution planning Strategic supply chain design
HOURS 30
TOTAL HOURS SUGGESTED READINGS :
30
82

SPECIALISATION SEMESTE III [BUSINESS IT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : ERP FICO NO OF HOURS : 30 COURSE CODE : 020241351 IT COURSE CONTENTS SR.NO. 1 TOPICS SAP FI General ledger Book close Tax Accounts receivable Accounts payable Asset Management (SAP AM) Consolidation Special ledgers SAP CO Cost Element Accounting Cost Center Accounting Internal Orders Activity-Based Costing ( ABC) Product Cost Controlling Profitability Analysis Profit Center Accounting HOURS 15
15
TOTAL HOURS SUGGESTED READINGS :
30
83

SPECIALISATION SEMESTE III [BUSINESS IT] PROGRAM : MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH : MBA-IB (2010-12) NO OF CREDITS : 2 COURSE : ERP HRM NO OF HOURS : 30 COURSE CODE : 020241352 IT COURSE CONTENTS SR.NO. 1 TOPICS Organizational Management Personnel Administration Recruitment Payroll Compensation Management Personnel Cost Planning Personnel Development Training & Event Management TOTAL HOURS SUGGESTED READINGS : HOURS 30
30
84

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SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL UNIVERSITY

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

PROGRAM: MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) BATCH: MBA-IB (2010-2012)

SYLLABUS - SEMESTER III

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

SUGGESTED READINGS: UGGESTED R

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

SUGGESTED READINGS:SUGGESTED READING:

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III

MBA IB [2010 -12] SYLLABUS SEMESTER III

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS (SIIB) constituent of SYMBIOSIS INTERNATIONAL (RSITY)

Accredited by NAAC with A Grade

SYLLABUS SEMESTER: III