Product: Healthcare devices are instrument, apparatus or machine for diagnosis, treatment or prevention of disease or for detecting, measuring,

restoring, correcting or modifying different trends or current situation of our healthcare.

Create process and product development of Healthcare devices are first by discovery or ideation solution against trends or current situation of our healthcare, then people start to generate idea, start invent and prototyping product tools, later ward they have different kinds of pre clinical to analysis the strength and weaknesses of product to adjust and improve it, then theyll bring it to clinical for different standard testing for different certificate to enter different markets, sooner they need to have the regulators decision to launch market, after the approval of them they may launch their products to market and monitor their own products.

Diagnostic Imaging: Computed Tomography, Magnetic Resonance Imaging, Mammography, Molecular Imaging, Ultrasound and Nuclear Medicine

Interventional & Surgery: Interventional X-ray, Hemodynamic, EP recording and Surgery Mobile C-arms

Healthcare IT: Healthcare IT, Advantage Workstation, Flextrial software, Interoperability DICOM and Ultrasound-IT

Clinical Systems Anesthesia Delivery, Diagnostic ECG, Lunar Densitometry, Maternal Infant Care, Patient Monitoring Solutions and Respiratory Care

Price The majority of healthcare devices are required by law to display the prices of their goods prominently so that the customer can see what they will be asked to pay before they begin to consider the quality of the product they are buying. If the healthcare devices price is too high, it can create barriers to product placement and sales and undermining the businesss relationship. If the price is too low, it can threaten the distributors margin by limiting their return in relation to their costs of marketing, sales and distribution. Public health agencies: They preferred prices of healthcares products to be low because they want to avoid having to increase procedure compensation to accommodate the cost of expensive technology. Healthcare device companys customers: Typically hospitals and physicians, want technology costs to be low so that their procedure-based reimbursement will generate profit or surpluses net of the other costs of the procedure. An expensive healthcare technology can effectively eliminate any profit for the provider-customer for a period of time until procedure-based repayment is raised to cover the cost of the technology. This problem is particularly sensitive for hospitals where repayment is fixed, based either on the discharge diagnosis of the patientor based on the number of days the patient stays in the hospital. Value based pricing is a pricing strategy in which a product's price is actively dependent upon its demand, it sets selling prices primarily, but not exclusively, on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors prices, or the historical price, but to apply it with healthcare devices, it required following factors: 1. 2. 3. 4. 5. 6. True Innovation Market Timing Unmet Clinical Need Strong Patient Demand High Economic Value Improved Quality of Life

Promotion In healthcare device industrial, they created lots of videos about introducing new medical technology to promote its brand image and products by internet marketing, which gives more confidence to its customer to know how their healthcare products will help and function, through this way they tried to create their own product differentiation. Some of them provided clinical education to clients radiographer, nurse, technologist or system operator to have deeper knowledge and specialized techniques for new technology to solve different new medical problems and even offer generic and specialized healthcare courses as after sales service to improve their product dependability Place Healthcare devices are mainly B2B business,