Amul Products:1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.

Amul Milk Bread Spreads Cheese UHT Milk Beverage Range Ice Cream Paneer Dahi Ghee Milk Powders Nutramul Mithai Range Mithai Mate Chocolates Fresh Cream Pouch Butter Milk

AMULs business strategy is driven by its twin objectives of (i)Long-term, sustainable growth of its member farmers, and (ii)Value proposition to a large customer base by providing milk and other dairy products at low price Based on its above objectives, AMUL falls in the category of cooperative organization an association of businesses or people jointly owned and operated by members for mutual benefit. In such kind of organization, prices are set so that cooperative avoids losing money and any profits are incidental and are returned to the members (usually in proportion to their purchases) Amul Dairy has organized over 10,000 village cooperatives, designed and implemented multiple interventions along the value chain. Together these cooperatives bring more than 10 million liters of milk to market daily, which makes them the leading player in the Indian milk industry. For many of India's rural poor, daily milk sales from the few cows they own is an essential part of their income. Yet the entire process from taking the milk to a market to selling it and collecting payments is fraught with inefficiency and unfairness. Amul Dairy has transformed the process for millions of small farmers by using an automatic, computerized collection system which reduces the time for weighing, quality testing and payment processing from a few hours with payment days later, to five minutes and immediate payment. Each day, milk is collected no more than 10 miles from the farmer, with this nationwide, decentralized, collection process. Amul developed a computerized quality testing machine, which makes the process transparent and fair to the farmer, and buys exclusively from womena decision which has increased the status of the women, while developing a positive brand image for India's largest food products business. As the case of Amul shows, cooperatives can be an integral part of economic growth in developing nations. It is also true that government can be an important catalyst, setting policies that integrate small producers into a more expansive economic system. But while government has the power to set responsible policies for poverty alleviation and enterprise development, it also has the power to introduce self-serving policies that are financially unsustainable